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Small Medium Enterprises .
SUMMER PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF PGDM PROGRAM AT
UNDER THE GUIDANCE OF Mr. Ashish kumar pradhan (Asst. Manager) SUBMITTED BY: Mr. Ranvijay singh ROLL NO- P210005/2010/2012 AIMS BHUBNESWAR
This is to certify that RANVIJAY SINGH of ASTRAL INSTITUTE OF MANAGEMENT STUDIES has successfully completed the project work titled as “MARKETING OF PHOTON PLUS” at “TATA
TELESERVICES LIMITED” in partial fulfillment of requirement
for the award of PGDM prescribed by the ASTRAL INSTITUTE OF MANAGEMENT STUDIES . This project is the record of authentic work carried out during the academic year 2010-2012. He has worked under our guidance and direction. His work is found to be satisfactory and complete in all respect.
Summer training is an integral part of our academic curriculum. During the training a student gets an opportunity to learn the practical aspects of theory. Training makes the topic very easy to understand.
This project report is the result of training that I have undergone in “TATA TELESERVICES LTD.” for the fulfillment of POST GRADUATE DIPLOMA MANAGEMENT IN MARKETING.
The topic allotted to me by the company was “to visit & collect data from SME”. I have tried my best to make a good report. However, no one claim perfection in its project entirely. So I apologize for discrepancy, if any crept in.
We take immense pleasure in completing this project and submitting the final Project Report. The last 2 months with Tata Tele Services has been full of learning and sense of contribution towards the organization. We would like to thank Tata Tele Services for giving an opportunity of learning and contributing through the project. We also take this opportunity to thank all those people that made experience a memorable one. A successful project can never be prepared by the single effort of the person to whom project is assigned, but it also demand the help and guardianship of some conversant person who helped the undersigned actively or passively in the completion of successful project. We are thankful to Mr. Ashish kumar Pradhan (Asst.Manager, Bhubaneswar) for giving us the opportunity to work with such an eminent organization. During the actual project work Mr. Ashish kumar Pradhan (Asst.Manager), Bhubaneswar Tata Teleservices has been a source of inspiration through his constant guide, personal interest, encouragement and help. We convey our sincere thanks to him in spite of his busy schedule he always found time to guide us through the project. We are also grateful to him for reposing confidence in our abilities and giving us the freedom to work on our project. Also we would like to express our gratitude to Mr. Shradanand Das (project guide), Tata Teleservices who gave us valuable knowledge about the market and encouraged us to complete this project.
(Ranvijay Singh) .Finally I would like to thank our honorable Dean Allok Das and all respondents for their helpful criticism and useful suggestion. which contributed towards successful completion of the project.
is prepared by me during industrial training from Tata Teleservices Ltd. and submitted to ASTRAL INSTITUTE OF MANAGEMENT STUDIES in partial fulfillment for the award of PGDM under the guidance of Mr. This report has not been submitted from publication in any journal. Date: Place: Bhubaneswar Ranvijay Singh (PGDM MARKETING ) 6 . the undersigned. Manager) is my original work and the conclusions drawn therein are based on the material collected by myself.Ashish Kumar Pradhan (Asst.DECLARATION I. magazine or any books anywhere. hereby declare that the Project Report entitled “MARKETING OF PHOTON PLUS” at TATA TELESERVICES LTD.
2.1 2.2 3.1 3.N Particulars o.1 1.2 2.4 2.3 6 Page No. Executive Summary 1.1 5.3 2.4 4 5 5.5 2.6 3 3.2 5.TABLE OF CONTENTS Sl. 1.3 3.2 1. INTRODUCTION Brief Introduction of the topic Purpose of the Study Objective of the Study COMPANY PROFILE TATA TELESERVICE LTD Board of directors History of TATA Teleservices Product profile of TATA Teleservices Different business unit of TATA indocom Strategy of TATA Teleservices and Promotional Programs RESEARCH METHODOLOGY Design of the Study Data collection sources Data collected from Small Medium Enterprises Limitation of Study FINDING AND INTERPRETATION CONCLUSION & RECOMMENDATIONS Conclusion Recommendations Suggestion Bibliography 7 .3 2.
Telecommunication gap can delay a lot of work and can limit the speed of the people. Our today’s life cannot be imagined without the communication together with the food.Executive Summary Telecommunication is a medium through which one can contact with the people who is very far from them within the seconds with the dial of the number on the telephone or the mobile. along with Tata Teleservices (Maharashtra) Limited. shelter and clothes. with a bouquet of telephony services encompassing mobile services. 8 . Data Cards. Hence it plays a vital role in our day to day life. It also provides the net connectivity at the broad band speed with its Tata Photon and Tata Plus device to the person and the organization. Voice Portal. More ever Tata Docomo was the first telecom company to introduce per second plan giving the customer a freedom to pay as you talk. cricket. Roaming. and Interactive Applications like news. Calling Card Services and Enterprise Services. Public Phone Booths. etc. Picture Messaging. Due the competition and the regulation of the Telecom Regulatory Authority in India.000 towns and villages across the country. Some of the other products launched by the company include Pre-paid Wireless Desktop Phones. Group Calling. Three-way Conferencing. Tata Teleservices is also one of the market leaders in the telecom industry service with its CDMA technology with low congested network. serves over 58 million customers in more than 410. Mobile Handsets and Voice & Data Services such as BREW Games. Post-paid Internet Services. telecommunication has become so cheaper that most of the people can easily avail the facility. Polyphonic Ring Tones. USB Modem. Other services include value-added services like Voice Portal. Tata Teleservices Limited. Today. astrology. wireless desktop phones. Public Booth Telephony and Wireline Services. Today most of us have a different identity rather than their name that is the mobile number of individuals. Wi-Fi Internet.
privatization of VSNL. Incorporated in 1996.1 BRIEF INTRODUCTION OF TOPIC Communication has been one of the most important aspects of the growth of human society and culture. The opportunities in the Indian telecom sector is increasing at a massive pace with the introduction of newer and innovative schemes in various sectors and at present the telecom sector in India is claimed to be one of the major contributors in India's flourishing economy. TATA Teleservices spearheads the Group’s presence in the telecom sector. money and market stability in the world. safe. It includes introduction of Internet telephony services. The TATA name is a unique asset representing leadership with trust. TATA Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. and secured ambiance for the telecom market. TATA is a rapidly growing business group based in India with significant international operations. is also very important. The telecom sector is one of the leading contributors to India's flourishing economy. 9 .0 INTRODUCTION 1. It provides business.Chapter 1 1. Telecommunications. TATA Teleservices has established a robust and reliable 3G ready telecom infrastructure that ensures quality in its services. and introduction of a number of international long distance services sector. Telecommunication Sector Opportunities in India assures a transparent. the transmission of signals over a distance for a purpose of communication.
1 Mbps. server is located outside India and hence slow).Today TATA has its vast presence in the telecom sector with its presence through Tata Teleservices CDMA service. Tata Docomo GSM Service and Virgin Mobile GSM & CDMA services with the prepaid and postpaid options available to the wide range of customer and more efficiently its broadband services like Tata photon wiz and plus which allow user to surf and download the net services at an tremendous speed. About Tata Photon Tata Teleservices Limited. has now announced a new usage tariff for its lightening speed mobile broadband device Photon Plus. Among the companies that provide mobile broadband service. gateways in between e. · No. The congestion free network of Tata Teleservices Limited (Certified by Telecom Regulatory Authority of India) is the secret behind the high speed internet browsing experiences that a user gets when he pays for photon plus service.co. total sped gets divided and consequently results into slow speed). Tata photon plus prepaid users can access mobile internet of speed 10 . like for www.e. This made Tata to launch prepaid usage tariff to accompany Photon plus.yahoo.server is located in India and provides faster access and for www.yahoo.in. Ever since the launch of Tata photon plus along with the post-paid usage plan. You can enjoy speed up to 3. downloading the data from one and sending data through other.g.com. the mobile service provider who always come up with revolutionary ideas.g. the graph of people who opt for the service has never been negative. Here its worth mention that the speed depends on various factors such as · time of surfing (peak hours/ night hours). of hops i. TTL’s Photon + can raise its head a bit higher due to the high quality service the user can enjoy by using it. of web pages accessed at a time ( in case user has opened multiple windows e. · number of simultaneous users (one base station caters to many users in the area in whose jurisdiction subscriber is present). from Tata it may go onto VSNL and to any other before hitting the target and the capacity would respond according to speed/ capacity offered by other gateways. The flexibility of photon plus usage has now doubled with the introduction of prepaid tariff. · No. · Web page accessed (other site’s server may not respond with good speed and depends in which country the server of site accessed is situated. · Signal strength is reduced due to any physical obstructions between the base station and the location of the connection.
1699 SUK (Starter User Kit) Rs.50/MB Re. 0.50/MB Re. However we got a speed around 1 mbps in our locality. 0. 1/MB Re. 1/Min Re.1 mbps. Cost of the USB device is Rs 1799.1799 Tariff Plans Plan Name Data Based Photon Plus Starter Photon Plus Lite Photon Plus 1GB Photon Plus 2GB Photon Plus 6GB Time Based Photon Plus 5 Hours Photon Plus 30 Hours Monthly Rental (Rs) 250 500 650 750 900 250 500 Free Usage 300 MB 650 MB 1 GB 2 GB 6 GB 300 Min 1800 Min Additional Usage Charges Re. 1/Min Unlimited Tariff Plans Plan Name Photon+ Mega 5GB Unlimited Photon+ Power Surf Unlimited Photon+ Super Surf Unlimited Monthly Free Usage at speeds up to Rental (Rs) 3. Tata Photon Plus Postpaid Plans Device Rs.50/MB Re.50/MB Re. 0.100 Total Rs. location of usage and may other factors.up to 3. The actual speed spends on network congestion.1 Mbps(Downlink) 950 1200 1500 5 GB 10 GB 15 GB 11 Usage Beyond Additional Bundled Usage at Usage Charges speeds up to 155 Kbps Unlimited Unlimited Unlimited NA NA NA . 0.
TTSL/TTML sales/service outlets would provide information about ASCs of USB modem manufacturer and will facilitate such an approach. TTSL/TTML is not responsible for any claim arising on account of faulty USB modems. number of simultaneous users & web pages accessed etc. Taxes) (Rs. Actual internet speed would depend on multiple factors like time of day. However. GCC charges will be extra. The plan rental and free data usage in the first bill would be prorated.5/ MB Re 1/ Min 6 5000 NA Free 950 Terms and Conditions • • • • • *Post 5 GB (at speeds up to 3.) 3900 4500 4500 Additional usage charges Tata Photon Plus Device Free Free Free Post 6 months. The free unutilized data usage cannot be carried forward to the next month. In case of disconnection within the subscription period.5/ MB Re 0. The USB modems are manufactured by various OEMs and for any faults or claims the purchaser of handset should approach the Authorized Service Centre (ASC) of the manufacturer with the warranty card.Terms and Conditions • • • Service tax at applicable rates and any other applicable government levies will be charged extra. Migration to any other plan will not allowed within the subscription period. no refund will be provided. The free unutilized data usage cannot be carried forward to the next mont Device Free Offers Plan Name Subscription period (months) Free Usage(per month for 6 months) 1 GB 2 GB 3600 Min 5 GB Unlimited* Customer package (Incl. Tata Photon Devices are sold by Drive India Enterprise Solutions 12 .) 650 750 750 Photon+ 1 GB HARP Photon+ 2 GB HARP Photon+ 60 Hours Photon+ 5 GB Unlimited HARP 6 6 6 Re 0.1 Mbps). monthly rental (Rs. Unlimited Usage will be available at speeds up to 155 Kbps.
let's look at how marketing contributes to our sales and profitability. this will drive them to your competitors. one of the main and most important goals of any marketing campaign or strategy is to increase sales and profitability. TTL reserves the right to review and apply network protection controls in case of peer to peer file sharing etc.Limited (DIESL). Consequently.2 PURPOSE OF Marketing of Photon Plus Marketing serves more than one purpose. Once you have decided to launch a marketing campaign you'll need to be well prepared in implementing each strategy to make your campaign effective. Of course. When our personal relationships lack the proper attention. Think of it as our personal relationships in the workplace. initially. Now that we've briefly touched on why communication is the backbone and an important aspect of marketing. marketing is a long-term process that requires management and maintenance. Marketing is a multi-dimensional process made up from various strategies. making a sell or kicking off the national advertising campaign. you should or must research the goals you would like to achieve and look at your objectives. communication is essential to assure us that things are on the right track. Once you start campaigning. activation charges and taxes applicable. It would be great to believe that every marketing strategy we've ever seen or heard was to inform us of a totally free product and there was no underlying motive to sell us 13 . processing. As with any relationship. Marketing displays similar components. it is a form of communication by which we're able to inform others of our product or service in hopes that they will gain interest in what we're offering. All marketing strategies will call for some type of action since a campaign doesn't work by itself. Without the proper components. Marketing. we end up getting disconnected with one another. Each process is vital to the functionality and success of the campaign as whole. Tata Photon Plus services can be accessed only in those areas where TTL has Tata Photon Plus coverage. your efforts are worthless thus leaving your customers disconnected. Before you launch your campaigns and strategies. TTL may additionally manage customers’ bandwidth at peak times to preserve the best experience for the maximum number of users. gaining the attention of your target audience. The same is meant to safeguard the quality of service for other customers 1. This normally creates a barrier that leaves us confused and finding the relationship undesirable or meaningless. Standard documentation policy of TTL shall apply for the new connection. however. management and maintenance. you then become responsible for the management and maintenance of those strategies to assure that things are on the right track. at home and during recreational times we spend with friends. does not stop with market research. The device model offered will be at the sole discretion of Tata Teleservices Limited (TTL).Handling.
you will lose sales and gain little-to-no profit. The most of Tata Photon Plus Advantage : Superior In-building Coverage • Tata Photon Plus operates at a frequency of 800 MHz to give you superior indoor connectivity. this will increase your sales and profit margins. 14 . Dedicated Spectrum for data Services Dedicated data spectrum ensures that any voice usage does not impact your internet experience. A successful campaign results in sales. Usage-based plans. Affordable plans to suit your needs • • You can now choose from a range of Unlimited Plans . Enhanced Signal reception on the move • The 'Receive Diversity' with dual antennae in the device aids in stronger signal reception. since we know that is not true. Especially.6 Kbps (Tata Photon Whiz Speeds) in non-Tata Photon Plus regions. If you can satisfy your customers during and after launching your marketing campaign. you have to know that each consumer (you intend to reach with your product or service) is expecting you to offer something they need and find valuable. Free all-India Roaming • • You can enjoy free roaming across more than 100 cities in India wherever Tata Photon Plus is available Automatic switch over to speeds up to 153. they will in turn recommend your business to others. If it is not effective. if it is not free! The viability of business rests upon marketing effectiveness.anything. Dedicated Customer Care (1800 266 121 – Toll Free) • A dedicated Customer Care for Tata Photon Plus to serve you better. happy customers and repeat business. As a result. Time-based plans and Device-bundled offers as per your convenience. Unfortunately.
• • To find out which all services have been tried by the respondents so far. To find out the opinion about the scheme provided by TATA Teleservices.3 OBJECTIVE OF STUDY Primary Objective • • • To study new Tata Photon Plus Schemes by Tata Tele Services. 15 . Secondary Objective • • To find out the telecommunication users in BHUBANESWAR To know the age and gender wise classification for usage of telecommunication facility.1. Analyzing the effect of scheme. Retailer’s expectation from company.
• What margin they are providing to the distributors and retailers.0 PROFILE OF TATA TELESERVICES LTD 2. • To find out the various scheme of company are providing to the distributors and retailers. Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India.1 TATA TELESERVICES LTD Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector.• To find out the retailer’s opinion about the hand set provided by TATA Teleservices.5 million shareholders. The Tata Group had revenues of around US $75 billion in financial year 2008-09.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. • To know the retailer’s opinion about the competitors of TATA Teleservices. Chapter 2 2. and includes over 90 companies. It launched mobile operations in January 2005 under the brand Tata Teleservices and today 16 . It has embarked on a growth path since the acquisition of Hughes Tele. Incorporated in 1996.000 employees worldwide and more than 3. over 350. • To know the satisfaction level of recharge vouchers offered by the company.
Mobile Handsets and Voice & Data Services such as BREW Games. Post-paid Internet Services. The company plans to launch pan-India operations by the end of FY 2009-10. Data Cards. TATA DOCOMO arises out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Today. etc. through its joint venture with NTT DOCOMO of Japan. The company has rolled out GSM services in 14 of India's 22 telecom Circles in a quick span of under six months. Some of the other products launched by the company include Pre-paid Wireless Desktop Phones. The company is also the market leader in the fixed wireless telephony market with its brand walky. Tata Teleservices Limited announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary. Public Booth Telephony and Wireline Services. along with Tata Teleservices (Maharashtra) Limited. Picture Messaging. TATA DOCOMO has received a pan-India license to operate GSM telecom services-and has also been allotted spectrum in 18 telecom Circles. Tata Teleservices Limited. Voice Portal. The company has recently introduced the brand Photon to provide a variety of options for wireless mobile broadband access. Other services include value-added services like Voice Portal. Calling Card Services and Enterprise Services. and Quippo Telecom Infrastructure Limited-with the combined entity kicking off operations in early 2009 with 18.000 towns and villages across the country.000 towers. Group Calling. Wireless TT Info-Services Limited. and offers differentiated products and services under the TATA DOCOMO brand name. Polyphonic Ring Tones. Roaming. thereby becoming the largest independent entity in this 17 .enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles. serves over 58 million customers in more than 410. Tata Teleservices Limited now also has a presence in the GSM space. wireless desktop phones. Public Phone Booths. USB Modem. Wi-Fi Internet. with a bouquet of telephony services encompassing mobile services. The company's network has been rated as the 'Least Congested' in India for last five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys. and Interactive Applications like news. Three-way Conferencing. In December 2008. astrology. cricket.
It has embarked on a growth path since the acquisition of Hughes Telecom (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector.5 bn in Financial Year 2007-08. The company's network has been rated as the 'Least Congested' in India for last four consecutive quarters by the Telecom Regulatory Authority of India through independent surveys. It launched mobile operations in January 2005 and today enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles. In December 2008.space-and with the highest tenancy ratios in the industry.000 employees worldwide and more than 3. 18 . and Quippo Telecom Infrastructure Limited-with the combined entity kicking off operations with 18. and includes over 90 companies. around 350. Tata Teleservices' bouquet of telephony services includes mobile services. wireless desktop phones. Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary. public booth telephony and wireline services. The Tata Group had revenues of around US $62.2 million shareholders. Incorporated in 1996. The company is also the market leader in the fixed wireless telephony market.000 towers. Wireless TT Info-Services Limited.000 towers by the end of FY 2010-11. The WTTILQuippo combine is targeting over 50. thereby becoming the largest independent entity in this space.
and offers differentiated products and services under the TATA DOCOMO brand name. as it stands to redefine the very face of telecoms in India. both in terms of services and handset designs. The launch of the TATA DOCOMO brand marks a significant milestone in the Indian telecom landscape. under the brand TATA DOCOMO and has also been allotted spectrum in 18 telecom Circles. the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. Over the years. TATA DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on the GSM platform-arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in the Indian market under the TATA DOCOMO brand. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators-in the Japanese market.Tata Teleservices Limited now also has a presence in the GSM space. starting with South India. Today. TATA DOCOMO has received a pan-India license to operate GSM telecom services-and has also been allotted spectrum in 18 telecom Circles and will roll out its services shortly. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. through its joint venture with NTT DOCOMO of Japan. as also products and services like the imodeTM. particularly integrating services at the platform stage. Tata Teleservices has received a pan-India license to operate GSM telecom services. DOCOMO has already started conducting LTE trials in physical geographies. the company is the clear market leader. TATA DOCOMO arises out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATA DOCOMO marks a significant milestone in the Indian telecom landscape. technologists at DOCOMO have defined industry benchmarks like 3G technology. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators-in the Japanese market. not just inside laboratories! DOCOMO is also a global leader in the VAS (Value-Added Services) space. TTSL and has already rolled out its services in various circles. mobile payment and a plethora of lifestyle-enhancing applications. 19 . while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications. as it stands to redefine the very face of telecoms in India. used by over 50 per cent of the country's mobile phone users.
Tata Teleservices is a laggard as compared to Reliance Communications.TATA DOCOMO has also set up a 'Business and Technology Cooperation Committee. while Virgin would become a premium brand. which comprises 50% of Indian mobile market. UK based mobile company. has already established its presence and is the fastest-growing pan-India operator. This implies that Tata Teleservices would be a mass market brand. there may be a conflict of interest as Essar already has a partnership with Virgin for opening mobile shops ‘The Mobile Store’ throughout India. The JV will be more towards adding Value Added Services and handsets targeting youth. Tata Teleservices. as it has more to do with a brand rather than actual improvement in product offering. Despite being a late entrant. 20 . rather than owning the network. DOCOMO. TTSL's CDMA brand. The committee is responsible for the identification of key areas where the two companies will work together. these two companies may start their services in other countries too by acquiring stake of new operators or starting their own just as Airtel and Vodafone have done in Ireland. will work closely with the Tata Teleservices Limited management and provide know-how on helping the company develop its GSM business. Tata may also have a long term goal plan as given Tata’s appetite to go global. the world's leading mobile operator. virgin mobile forming a 50:50 JV with Tata TeleServices (TTSL). it will definitely benefit from the JV and expand its ‘Teleservices’ brand. comprising of senior personnel from both companies. but given Virgin’s expertise in CDMA space in USA and South Africa. Tata also needs to merge all its telecom subsidiaries to derive a proper valuation and then offer a stake to raise funds In the CDMA space. We doubt whether Tata would be able to fully leverage on its partner strength. However.
Chaukar Designation : Managing Director Company : Tata Industries Ltd. K. Anil Kumar Sardana Designation : Managing Director Company : Tata Teleservices Limited Mr. The article also adds that Tatas. I.Venture Itch adds that Tatas has a scattered and multiple telecom businesses depriving it of providing a bundled offering. Ratan N. A. Tata Designation : Chairman Company : Tata Teleservices Ltd. 21 . instead of following the trend of outsourcing network services has decided to do the same on its own. Mr. Tatas already have a partnership with UK based Sky Corp for its DTH business and may want to use the media and telecom business in close sync.2 Board of Directors Mr. Hussain Designation : Director Company :Tata Sons Ltd. Mr. 2.
Srinath Designation : CEO & MD Company : Tata Communications Ltd. Mr.. Ramachandran Designation : Director. Designation : Senior Vice President Managing Director of Network Department Company : NTT Docomo. INC.Mr. Mr. INC. Kazuto Tsubouchi Designation : Executive Vice President Chief Financial Officer Company : NTT Docomo. INC . N. Mr Toshinari Kunieda Mr. S. Kiyoshi Tokuhiro Mr. Anuj Maheshwari Designation : Director Company : Temasek Holdings Advisors India Pvt Ltd. Company : Tata Teleservices Ltd. 22 . N. ("THAIPL") Designation : Senior Vice President Managing Director Global Business Division Company : NTT Docomo.
In the regular model the payphone under the brand name Tata Teleservices Public Phone Booth. In terms of visibility and branding Tata Teleservices booths have redefined customer expectations. bakeries etc). Our booths use Smart Card technology. This makes us the first private operator in the country to introduce Smart Cards in Payphone Booths. Continuing with the pioneering spirit we have also been the first in India to introduce the Payphone Management System. calling cards for customers. The institutional business (IB) is aimed at giving a focused service to these establishments. While the institution provides the space for the installation. The operator is paid commission based on certain revenue slabs depending on the package. government and corporate. is sold to the operator. the leaders in Smart Card Payphone technology.Regular and Institutional. Shresta Suvarna and Sampada. The ownership of the payphone and the equipment remains with Tata Teleservices Limited. Our booths provide consumers with utmost privacy and comfort.Tata Teleservices Phone Booth Operator. The Smart Cards have a smart chip with a pre-programmed calling value. We serve the Payphone market through two business models . The regular model targets small and medium enterprises (eg. the operations remain the responsibility of PTBU. We have launched a host of value added services for our customers. which is developed by Schlumberger. Pay Telephony Business Unit (PTBU) is a strategic business unit of Tata Teleservices Limited and is the only branded player in the payphone industry in the country. smart cart (mobile booth) and patented booth designs 'Capsule' and 'Full cabin'. The technology makes sure the equipment is tamper proof and ensures accurate billing. It provides its services under the brand name of Tata. this card is sold to the operator who in turn sells the calling minutes to the end-consumer. There are four packages to choose from: Shreya. These include: CONFERENCING: 23 . We have redefined the Payphone business in the telecom industry. The institutional model targets public utility services and major establishments. kirana stores.
An independent number and password ensure utmost security. The Tata Teleservices Public Phone Booth conferencing has a user-friendly Auto Caller Unit (ACU) system with a voice prompt facility that provides complete privacy for conversations. These endeavors will herald a whole new world of telecommunications for the 2. available for all queries. cricket scores. complaints and Indian market. Fundoo Calling: You can call to update yourself on your horoscope.3 HISTORY OF TATA TELESERVICES Brand Name: TATA Teleservices 24 . suggestions. Enquiry everywhere! Customer service: This is a dedicated customer call centre. tension easers (jokes and thought of the day). from the comfort of your home. city information and news.This enables you to involve three people (including yourself) in one telephonic conversation. At the end of the call the ACU announces the call charges and balance credit amount. You can use the conferencing facility even when the Tata Teleservices Public Phone Booth is closed.
Haryana. internet facility TATA Teleservices spearheads the Group’s presence in the telecom sector. Mumbai. West Bengal and Mohali . Delhi.R. which heralded convergence technologies in the Indian telecom sector.C. Lucent and ECI Telecom for the deployment of a reliable. Kolkata. Rajasthan. Himachal Pradesh. Incorporated in 1996. Having pioneered the CDMA 1X technology infrastructure that ensures quality in its services. Karnataka. Pre Paid . Orissa. Madhya Pradesh . Ericsson. TATA Teleservices has created a Pan India presence spread across 20 circles that includes Andhra Pradesh. platform in India. Punjab. Uttar Pradesh (W). Bihar.com (India) Limited [now renamed TATA Teleservices (Maharashtra) Limited] in December 2002 the company swung into an expansion mode.5 million 25 . 10% Subscriptions: Post Paid. With the total Investment of Rs 19. Maharashtra. technologically advanced network. Uttar Pradesh (E).Network: CDMA 2000-1x Network Coverage: 20 Telecom circles Subscriber base: > 58 million Market Share: 8 . Tamil Nadu.. N.924 Crore. TATA Teleservices has established a robust and reliable 3G ready telecom It has partnered with Motorola. The company. is today the market leader in the fixed wireless telephony market with a total customer base of over 3. TATA Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. Starting with the major acquisition of Hughes Tele. Gujarat.
2. calling card services and enterprise services. post-paid Internet services. which will include 10.000 towns. by unveiling their offering . Wireless Desktop Phones. TATA Teleservices Limited along with TATA Teleservices (Maharashtra) Limited serves over 70 million customers in more than 450.000 indirect jobs through outsourcing of its manpower needs. public phone booths. Some of the other products launched by the company include prepaid wireless desktop phones. Other services include value added services like voice portal. picture messaging.TATA Teleservices bouquet of telephony services includes Mobile services. interactive applications like news.000 jobs. Today. Public Booth Telephony and Wireline services. polyphonic ring tones. In addition.4 PRODUCT PROFILE OF TATA TELESERVICES 26 . group calling. TATA Teleservices today has India. new mobile handsets and new voice & data services such as BREW games. etc. data cards.s largest branded telecom retail chain and is the first service provider in the country to offer an online channel TATA Teleservices has a strong workforce of 6000. With an ambitious rollout plan both within existing circles and across new circles. Voice Portal. Wi-Fi Internet. which allows customers to receive free incoming calls. astrology. cricket. 3-way conferencing. TATA Teleservices offers worldclass technology and user-friendly services in 20 circles.Non Stop Mobile. roaming. TTSL has created more than 20. TATA Teleservices . TATA Teleservices redefined the existing prepaid mobile market in India. USB Modem.
using a data cable to PC or Laptop & get started.TATA Teleservices offers world-class internet service through the CDMA network. This dialup internet service is activated by default for on customer’s phone. landline connection. provides bundled dialup internet access along with Landline connection. T 27 . intenet facility will be activated.TATA Teleservices has three services Dial up internet. After creating the dialer on computer. Customers have to purchase an external modem or use PC/Laptop’s internal modem to connect to internet.. Just connect TATA Teleservices mobile phone.TATA Teleservices Internet through mobile service offers world-class standards for wireless Internet access. mobile connection. Products / Services Internet Mobile service Landline service Dial up internet Wireless phones Mobile internet Landline phones Wireless internet Prepaid mobile Post paid mobile Mobile Dial-up Internet TATA Teleservices. no separate subscription is required. Mobile internet:.
28 . User can receive and make voice calls when no active data transfer takes place. It provides high speed connection and free downloading. Prepaid mobile: In Prepaid service we make an advance payment for the usage i. TATA Teleservices postpaid mobile phone STD call charges are amongst the lowest in India for distances over 500 km with absolutely no additional-airtime charges Most importantly. so we can use where ever we go. TATA Teleservices postpaid mobile phone offers superior voice clarity. These features are pre-activated. Wireless internet it is used with a USB modem.e. Motorola. Samsung. Features • • • Free SMS Roaming in over 410. Mobile handset: TATA Teleservices has the widest range of CDMA Handsets to choose from a range of the top CDMA mobile handsets from Nokia.The benefits are • • • High speed Internet access. Also. and coverage in over 1000 cities. There are no deposits to be made for STD/ISD. Huawei and Haier with low price. to make calls and use data services.000 cities STD & ISD Facility Postpaid mobile: In Postpaid service. high speed data access. need not wait for a bill to be generated to know the usage & then pay accordingly. No need to buy an external modem since your existing TATA Teleservices mobile phone has one. the company itself generate the monthly bill to the customers. congestion-free networks.
Currently available CDMA Mobile Phones: Samsung • • • • • • • Samsung Duos Touch Samsung Mpower Muzik Samsung Guru muzik Samsung Hero B189 Samsung Super Hero mobile phones Mpower 309 mobile phones Mpower 569 mobile phones Huawei • • • • Huawei Huawei Huawei Huawei C2206 C2806 C2809 C5100 mobile mobile mobile mobile phones phones phones phones • Haier • • • Haier CG100 Haier C2030 mobile phones Haier C200 mobile phones Teleservices Aurum • • Radio Phone mobile phones Sumukha mobile phones BlackBerry • BlackBerry 8830 Smartphone 29 .
Tata Walky FM Walky Talky C2 LG Nortel 450 T Huawei ETS 2222 + Huawei ETS 2252 + LG LSP 430 T Huawei FL222A Wireless phones: TTSL introduced Walky Talky.Prepaid Walky Phones The following phones are available with the service. are highly economical and easy to use. 30 .
mobile and wireless phones Enjoy voice based Infotainment services* 31 . even if your phone is disconnected Install the phone without disfiguring your walls Control cost with per minute alerts Walky Wireless Service • • • • • • Savings on monthly bills by paying just landline rates Roam at home Retain your number even when you change home or office Get a quick connection Save using Group Call across wireline.Features of Walky Fixed Wireless Phones • • • • • • • • • • • • • • • • Get Missed Call details Send and receive SMS Store family and friends numbers in the in-built phone book Get Receiver Off-hook Alarm Receive calls when receiver off-hook (after the alarm period) Avail Hotline with timer facility Select from 10 in-built ring tones Get alerts for unread messages Talk more with 2 hours talk time & 24 hours standby time Set Alarm and Reminder Alerts Speed dial from Phone Book Track calls with the Call Log Register Dial frequently called numbers from memory and save time Make an emergency call.
5 Different Business Units in TATA Teleservices as operational activities • • • • HNI BRBU EBS CMBU 32 .• • Avoid suffering dead phones or irritating linesmen Book a connection from the comfort of your home Security Features • • • • • • Bar all calls except to select numbers Prevent misuse with the Key Pad Lock Enjoy enhanced privacy with CDMA technology Dial up through an in-built modem Surf the Internet at high speeds Receive calls when on the Internet Landline phones: TATA Teleservices offers instant phone connections. TATA Teleservices Landline Phone services based on the state of the art Optical Fibre Cable-based backbone.free connections Accurate billing 2. TATA Teleservices Phone Connections Advantage • • • Superior voice clarity Instant and hassle .
CMBU has always offered to its customers with innovative offers like Non Stop Mobile (Lifetime Validity) attractive bundled packages (handsets + connections). The EBS function also undertakes customer relationship management and retention along with revenue enhancement and channel management.HNI ( High networth individuals) HNI network is used for selling only postpaid . Branded retail has a national presence with over 3100 outlets comprising of 600 TTSL (Company) owned stores and more than 2500 stores in the FChandigarhsee format Branded Retail outlets have become the touch points for its customers in more than top 1000 towns in India. etc. cheapest tariff plans.prepaid product sales service also. CMBU(Consumer Market Business Unit) The Consumer Market Business Unit (CMBU) deals with the large and dynamic pre-paid segment of the telecom sector. BRBU(Branded Retail Business Unit) The Branded Retail Business Unit looks after the retail chain of the TATA Teleservices Exclusive stores. walky talky. of TATA Teleservices like data cards. mobile phones. It provides after EBS (Enterprise Business Service) The Enterprise Business Service function drives business growth & customer centricity by providing telecom related solutions to Corporate Entities. 33 .
Skimming means fixing at high price and selling to those customers who are less price sensitive. Pay Per Call FLEXI Plan. Pay Per Second Plan. Penetration means fixing at low price initially.ie. A fixed charge on a per-call basis of 5 mins pulse—at just Re. if your call (Local or STD) ends within 1 minute.25paisa only. TATA Teleservices follows their product by fixing the price at high.1 for all local calls and Rs. There are two types of pricing strategies. Following as Pay Per Call FLEXI Plan: Tata Teleservices proudly presents the new Avatar of Pay Per Call Plan which will give Value for money to its customers . you will be charged 0. Seasonal discount with purchase of handset etc… Tata Photon Plus music plan TATA Teleservices products have different pricing strategies. They are market skimming and market penetration. What’s more.benefit on both short & long calls. You can upgrade your base plan to any of the available plans. market skimming.6 Strategy of TATA Teleservices has many promotional programs like • • • • • • Television advertisement Calls free with special recharge offer Free downloading for internet facility Handset Upgrade program for all the individual post paid customers. 34 . The price include the hand set and connection charge Special Tariff Vouchers by TATA TELESERVICES Tata Teleservices presents a wide range of attractive plans like Pay Per Call Plan.2 for STD calls.2.
50 as STD tariff. • There will be a Re.SMS would be offered at a special price of 50 ps for both National and local messages.1 decrement from subscribers account on daily basis. Keep talking without worrying! Prepaid Pay Per Call Plan Ab lambbi baat ghar ke phone ke saath. • If your call (Local or STD) ends within 1 minute. Terms & Conditions apply. TATA Teleservices is now powered with PAY PER CALL Tata Teleservices proudly presents PAY PER CALL for prepaid Teleservices subscribers.50 as STD tariff.1 for any local call and only Rs.131 recharge voucher.recharge voucher and get 90p as local and Rs. • Subscriber can discontinue Pay Per Call FLEXI tariff by recharging with Rs. you will be charged only 0. • Subscriber can discontinue PAY PER CALL tariff with Rs. 35 .1.3 for any STD call. on any network.2 for any STD call across any network.1 decrement from subscribers account on daily basis.8/and get 90ps as local and Rs.7/. • There will be a Re.voucher to avail PAY PER CALL benefit. No daily decrement will be charged under this proposition.1 for any local call and only Rs. • Incoming validity will be for 10 years.1. Major highlights of PAY PER CALL product : • Subscriber can speak for as long as 10 minutes and have to pay Rs.8/. • Subscriber can speak for as long as 5 minutes and have to pay Rs.25ps • Incoming validity will be for 10 years. No daily decrement will be charged under this proposition. Subscriber can activate their phone with a starter kit available in market and then have to recharge with Rs. Note :Existing subscribers can migrate to Pay Per Call FLEXI plan with Rs. With PAY PER CALL subscribers do not have to worry about their talktime as they can speak their heart's content. Pay Per Call FLEXI offer is valid on all calls made by Tata Teleservices subscribers to any mobile phone or land line connection.
No daily decrement will be charged under this proposition. you get the next 3 minutes free in the same call.Pay Per Second Plan Lambi aur choti baton ke liye. • • Incoming validity will be for Life but Tariff validity will be for 1 year. subscriber gets the next 3 minutes free in the same call. For every 3 minutes of Local & STD call.50 as STD tariff.voucher to avail PAY PER SECOND with 3 Pe 3 offer. For every 3 minutes of Local & STD call. 36 . Subscriber can discontinue PAY PER SECOND tariff with Rs. Benefit will be applicable only till 12 minutes of a call after which subscriber will be charged as 1 paisa/sec. Major highlights of PAY PER SECOND with 3 Pe 3 offer • • Subscriber pays just 1 paisa per Second for any Local & STD calls.177 recharge voucher.136 recharge voucher. Subscriber can activate their phone with a starter kit available in market and then have to recharge with Rs.Note:Existing subscribers can migrate to PAY PER CALL proposition with Rs. Note: Existing subscribers can migrate to PAY PER SECOND proposition with Rs.recharge voucher and get 90paisa as local and Rs. Tata Teleservices proudly presents PAY PER SECOND with additional benefits for prepaid Teleservices subscribers. Keep talking without worrying about talktime! Pay Per Second Plan 3 Pe 3 Free . Terms & Conditions apply.1.150/. Terms & Conditions apply.8/.
3. which are intangible state of mind and cannot be observed otherwise questionnaire method was used of primary data. was collected from the training manual.Keep talking without worrying! Chapter 3 RESEARCH METHODOLOGY 3. In this case the survey method was used because it was necessary to know about the attitudes. The data was first edited and then tabulated for calculation. opinions and reaction of the responded.2 Data Collection Sources and Methods DATA COLLECTION METHODS: 37 .1 Design of the Study PRIMARY DATA: The primary data was collected on the basis of survey method. websites and other record of the companies. SECONDARY DATA: The secondary data.
Questionnaire: Though personal self. Visit to the sorted out SME.3 Sampling and Field Work Details Sampling and field work plan regarding this project are as follows: • • • • Sorting out the corporate sector Preparation of questionnaire. DATA COLLECTION SOURCES: Regarding this project various data has been obtained or collected from the following in BHUBANESHWAR. Taking out the query from the SME’s according to the questionnaires.administers multiple choices Questionnaire with few Open ended questions.In the report only primary data has been taken into account. The primary data were collected through questionnaire and personal interview. 38 . COMMUNICATION APPROACH: • • • The communication means adopted for obtaining the prerequisite data consist of the following: Observation: Though perceiving situation and action of Small medium Enterprises . • • Small Medium Enterprises Retailers 3.
4. 9. Following are the limitations of this study: • • • • The scorching weather in Bhubaneswar made it difficult to cover the areas for the survey. SURVEY AREAS: 1. SAMPLE SIZE AND SELECTION: The sample size of the survey chosen was 200 corporate offices. IRC Village Nayapalli Metro house . 7. 2. 3. No proper knowledge of route that created problem to reach that area of Odhisa.DATA COLLECTION INSTRUMENT: A questionnaire is a simple formalized schedule to obtain record specific and relevant information with tolerable accuracy and completeness. Bhubaneswar.4 LIMITATION OF STUDY • Every project has its limitations. 8. Little co-operation of the some person due to conservative mind and orthodox in nature. I had faced a number of problems during the project work. 5. 6. There is route traversal problem of some of the rural area of Odhisa. 39 . Vanivihar Jaydev Vihar Acharya Vihar Sahid Nagar Amrita shopping complex Bapu ji nagar KIIT Square 3. This project is no longer exception.
Sometimes respondent do not tell the truth. In order to better understanding coordination between distributors and retailers The entire data collected from the questionnaire has been based on. it’s no wonder that service providers are going all out to capture. The result whatever comes form research analysis is collected Interpreted and presented by appropriate diagram is called analysis. As the number of mobile broadband users they are estimated to rise to about 28 million by 2012. Chapter 4 Findings and interpretation Data Analysis The main criteria of researchers are to conduct a research studies to read the mind of distributors and retailers. Some people had no time to give me answer.1 Conclusion Due to the growing need for mobile broadband. as much market space as they can. It is highly essential for getting the actual result about the product. • • Questionnaire based on distributor Questionnaire based on Retailers Chapter 5 5.• • • Some of the people were not well educated. so I faced problem in interviewing them.0 Conclusion and Recommendations 5. it’s not surprising that most of the leading service providers 40 .
It also investigates the major reasons behind low utilization.2 Recommendation • • • • • • • Most of the retailers of retailers are not aware of some products of TATA TELESERVICES. The major findings are…… • • Company is not providing services at regular basis because of this retailer are not satisfied . In rural areas TATA Photon Plus close competitor is Reliance. Due to not providing better services to the retailers. The selected company for the study is TATA TELESERVICES which is having a reputation in the market. 5. There is no any effective distributor of TATA TELESERVICES in the some area of bhubaneswar. FOS they are not going to regular in the market. 5.3 Suggestion 41 . retailers choose other services provider’s offers to get maximum profit. This study had examined the product “Tata Photon Plus” provided by TATA TELESERVICE LTD. Most of the retailers are selling other company product. Lack of awareness some of the product of TATA Photon Plus in rural area.in India have started branding and marketing their services more aggressively. The conducted study tries to examine the market mindset towards one of the major player in the telecom sector. Lack of coordination between distributors and retailers.
In view of marketing company most attention at those area where there is no too much sell. Retailers/ distributors should be aware of the schemes offered by the company. More manpower is needed in the Chandigarh Territory. More ever proper planning and pre planning is the major key over there.• Company should pay attention in those areas where there is low sales and customer base. Regular visits should be done by the company people to make the retailers aware about the recent tariff and scheme. Bibliography 42 . • • • • • Company should consider effective distribution channel for coordinating distributors and retailers. and customers.
New Age International (P) Ltd. Outlet Name : Key person : 43 ... Marketing Management www. Research Methodology.• • • • Kothari C.google.tataTeleservices.com www.R. New Delhi. Publishers Kotler Philip.com Annexure 1. Questionnaire for Small medium Enterprises.
What is the employee strength in your organization ? 1. 7200 2. Whom do you think is the best service provider in your zone? 2. Excellent 3.1800. 3600. Are you satisfied with TATA Photon Plus services available in the market? 44 . Office use 1. Tata Teleservices 4. Avg usage of internet service ? 1. 100 – Rs.Rs.3600 4. 40-60 employees 2. More than that 2. 20-40 employees 4. 1-20 employees 3. Bad 2. Which other telecom company’s service you are currently using ? 6. Vodafone 3. Yes 2.Area: Contact No : 1. TATA photon plus 3.Rs. Personal use 2. NO 9. If you get a chance to switch to other Internet Service Provider will you switch? 1. All of them 2. BSNL 5. Very Good 4. more than 60 employees 3. How do you feel the service provided by the dealer of the TATA 7. Reliance TELESERVICES? 1. Good 1. Ortel 4. How many employees are using internet ? 1. 1800 3. 20-40 employees 4. BSNL 4. Rs.Rs. 1-20 employees 3. Monthly How much you have to spend for internet ? 8. Rs. more than 60 employees 2. 40-60 employees 1.
Yes 2.1. 45 . No.
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