Free resources for fundraisers

Helping fundraisers get the most out of MyDonate, BT’s online fundraising service for UK registered charities.

BT M y Donate Resources for fundraiser s To o lk it | 1

Contents
p3 Welcome p4 MyDonate: the facts p6 Why should I use MyDonate? p7 How do I use MyDonate? p8 Attracting sponsors; fundraising hints and tips p9 Any questions? p10 Extra resources

BT M y Donate Resources for fundraiser s To o lk it | 2

Welcome
If you’re a fundraiser or you’d like to start raising money for a good cause, then we think you could benefit from MyDonate, BT’s free online fundraising service.
This guide walks you through the basics of MyDonate and what it offers to help you make the most money possible for your favourite charity. We hope it will be useful.

BT M y Donate Resources for fundraiser s To o lk it | 3

MyDonate : the facts
What is MyDonate? MyDonate is BT’s free online fundraising service designed to help increase the amount of money going to good causes. It’s a safe, easy and professional way for people to raise money for their favourite charities. And it’s straightforward: • • • Charities register with MyDonate so that people can fundraise or give to them. Fundraisers can set up or join events to fundraise for their favourite charity. Donors can sponsor friends or family raising money, or give directly to charity.

Charities don’t pay a set-up fee, subscription or commission, so every penny donated via MyDonate goes direct to the causes it was meant for. The only exception is a small credit/debit card charge that the donor’s card issuer might make. Payments to charities are deposited in their bank account on a weekly basis by BACS transfer. Charities can use MyDonate if they are: • • • registered with the Charities Commission in England and Wales. registered with HM Revenue & Customs (HMRC) for charity purposes. registered with the office of the Scottish Charity Regulator.

Other organisations such as scout and guide groups, parent teacher associations and youth clubs can use MyDonate if they’re registered with any of the above bodies.

BT M y Donate Resources for fundraiser s To o lk it | 4

MyDonate : the facts
As a fundraiser, what can I do on MyDonate? If you have a cause you’re passionate about, we’ve made it even easier for you to do your bit. In just a few minutes you can create your own fundraising page to start helping a charity of your choice for free - with no contracts or big commitments. You can also raise money as part of a group, or start a new group. Then you can share your story and your progress with everyone you know, using the tools on the site everything from pictures and video, social media, letter templates and press releases to email signatures. And you can make changes to your pages at any time. You can ask people to sponsor you or give money to the charity you’re supporting – they can make one-off sponsorship pledges or a regular gift to your charity (they can change this at any time.) And if they’re eligible, their donations will benefit from Gift Aid, which means your charity gets even more money.

BT M y Donate Resources for fundraiser s To o lk it | 5

Why should I use MyDonate?
Like some other fundraising sites, MyDonate gives fundraisers a way to create professional event pages quickly and easily, to promote their events.
But MyDonate has been developed with charities, for charities, and here’s why we think it beats any other online offering out there: • Most importantly - there are no fees. MyDonate is totally free for all users. So every penny of every donation made goes straight to charity (the only exception is a small credit/debit card charge that the donor’s card issuer might make.) • Charities get more with MyDonate. In fact, over 50p more for every £10 donated (excluding Gift Aid), compared with other providers. • Where Gift Aid can be claimed, MyDonate will collect this for the charity for free. • The technology behind MyDonate is the latest in online cloud computing security – (did you know that eighty per cent of all credit card transactions made in the UK –around 400,000 transactions every hour - already use BT’s network?) So giving online has never been safer. That’s essential information for your sponsors. • MyDonate has achieved WCAG2 AA standard from AbilityNet, a national charity helping disabled adults and children use computers and the internet. That means it provides a good visitor experience for everyone; especially people that charities registered on MyDonate are trying to help. • At BT we’ve worked closely with charities for more than 30 years. We’re used to processing your valuable donations and getting them to charities quickly and efficiently.

BT M y Donate Resources for fundraiser s To o lk it | 6

How do I use MyDonate?
MyDonate is totally self-service. You can register to start raising money for your favourite charity in around five minutes, by going to bt.com/mydonate and clicking on ‘Start fundraising.’
We only ask for basic details and your information is completely safe. And there’s online support available if you get stuck. Setting up your fundraising page There are just a few steps to follow to get the perfect fundraising page and start collecting money for your charity. • Click on ‘Start fundraising’ and decide whether you’d like to take part in an organised event or set up your own fundraising challenge. • Tell us what, where and when your event will be, which charity your sponsorship money should go to, how much you’re planning to raise and whether or not your charity is contributing to your fundraising. • Then, if you haven’t used MyDonate before you’ll need to register, or enter your log in details if you’re already registered. • Once you’ve chosen a web name for your fundraising page you can spice up your page by uploading event pictures and links. Click on ‘Create my page’ and it’s all ready to attract your sponsors. Personalising your fundraising page MyDonate makes it easy to give your appeal extra oomph by using pictures, video and all those vital links to social media sites. When you register and start to create your fundraising page you will be guided through the options to personalise your page. You can also see how to do that by visiting ‘Help Guides’ from bt.com/mydonate.

BT M y Donate Resources for fundraiser s To o lk it | 7

Attracting sponsors
Once you’ve got your webpage you need to make the most of it, and share it with as many people as possible.
We recommend you use the options for social media links that appear when you create your fundraising page, but here are some other things you may also like to consider using. Networked for good We’ve worked with the Institute of Fundraising and Ben Fogle (he’s a MyDonate ambassador), to produce a short guide called ‘Networked for good’ that can help you raise more funds by getting smarter with social networking sites. Fundraising tips MyDonate has tips for fundraisers – just click on ‘Help’ and ‘Fundraising hints and tips’ from the home page that we hope will help you to get creative and maximise your fundraising. Customisable letters Sometimes you need to do that extra push to attract attention. So at the end of this toolkit are a few extra resources including letters, email and press release templates. We’ve done the drafting for you- so just download the template documents, add in your own details and send them off.

BT M y Donate Resources for fundraiser s To o lk it | 8

Any Questions?
Starting something new is exciting, and we understand that you might have some questions.
We’ve listed some of the more frequently asked ones at bt.com/mydonate in case they help you, too. Just click on ‘Help’ and then ‘FAQs for fundraisers’. And if you can’t find the answer to your question you can get in touch with the MyDonate team by going to ‘Contact us’.

BT M y Donate Resources for fundraiser s To o lk it | 9

Extra Resources
MyDonate has a collection of documents that might help you grab some extra attention. You just need to add in your own details. Text for letters / emails
1. Know a regular fundraiser? Encourage them to fundraise through MyDonate so that more of their sponsorship donations go to good causes.
   

Hi, I know you like to do your bit to fundraise for charity, so I thought you’d be interested to hear about a new online giving service called MyDonate: www.bt.com/mydonate. It’s been set up by BT to make sure that the most amount of money possible goes to charity. Did you know that when you set up a fundraising page on other charity giving websites, it’s very likely that a small percentage of each donation goes towards the website’s administration costs? That doesn’t happen on MyDonate. BT absorbs these costs, so that every penny raised through MyDonate goes to charity. The only exception is a small credit/debit card charge that the donor’s card issuer might make. If you’re fundraising online, here’s an example of why using MyDonate is better all round: If I sponsored you £10 (excluding Gift Aid) for a charity activity, your charity would get up to 50p more of my donation through MyDonate than via one of the other online fundraising websites.

You can build and personalise your own event pages really quickly and easily on MyDonate, as well as link to sites like Facebook and Twitter to find sponsors and promote your events.

And as you’d expect, the site is totally safe to use – with the latest security technology and BT’s expertise in handling most of the credit card transactions made in the UK every day.

There are now more than 500 charities you can fundraise for on MyDonate, including Cancer Research UK, NSPCC ChildLine, Women’s Aid and Scope. More join every day, and you can see the full list by selecting the ‘donate now’ button on www.bt.com/mydonate.

And if your favourite charity isn’t currently listed on MyDonate, then please email or send them this template letter to ask them to sign up as soon as possible. It will mean they’ll get all of the lovely cash you can raise - at no cost to them. Regards, ENDS

BT M y Donate Resources for fundraiser s To o lk it | 1 0

Extra Resources
2. Got a charity you want to help that’s not yet on MyDonate? If your favourite charity isn’t already on MyDonate, ask them to register so that they’ll get the most money possible from your work, and more people can fundraise for them.

   

 

<your address> <your postcode> <date>

Dear [NAME OF CONTACT]

Please help me to raise money for (name of charity) with MyDonate
I’d like to fundraise for [NAME OF CHARITY] through MyDonate (www.bt.com/mydonate), BT’s online service for UK charities.

Unfortunately it looks as though you’re not currently registered on the MyDonate website, so I haven’t been able to set up my fundraising page.

I’d like to use MyDonate because it’s the only charity giving website that guarantees that every penny I’d raise would go to direct to (NAME OF CHARITY) (except for donors’ own credit or debit card charges.) And MyDonate makes no charge to charities at all – no set up fee, subscription fee or commission for website administration. So it would really help us both if you are able to sign up at www.bt.com/mydonate as soon as possible. Then I can start raising money to help you to [SAY WHAT CHARITY DOES, e.g. fund more research into X,] and others can join me too. Yours sincerely, [YOUR NAME] ENDS

BT M y Donate Resources for fundraiser s To o lk it | 1 1

Extra Resources
3. Know someone who’s a charity trustee? Remind them to register their charity on MyDonate.

   

Hello, I know you’re a trustee for [CHARITY NAME] so I thought you’d like to hear about a new online fundraising service for UK–registered charities. It’s called MyDonate (www.bt.com/mydonate) and it’s run by BT to increase the amount of money going to good causes.   Did you know that when people fundraise for charities through other websites, it’s very likely that a small percentage of each donation goes towards website administration costs? That doesn’t happen on MyDonate. BT absorbs these costs, thereby ensuring that every penny raised through its MyDonate service goes to charity. The only exception is any small credit or debit card charge made by the donor’s card issuer. Another great benefit for [CHARITY NAME ] in using MyDonate is that you don’t pay any setup fee, subscription fee or commission to use the service. Can I ask you to talk to your fellow trustees about signing up on MyDonate as soon as possible? Until [CHARITY NAME] is registered, people can’t fundraise for you through the website. The registration process is really easy – just go to www.bt.com/mydonate, select ‘for charities’ and then ‘register your charity’. It only takes five to ten minutes. You’ll then need to complete forms for banking and collecting Gift Aid. When these have been processed, BT can activate [CHARITY NAME] account and fundraisers and donors can start raising more money for you. I hope this is helpful. Regards,

[YOUR NAME]

 
ENDS

BT M y Donate Resources for fundraiser s To o lk it | 1 2

Extra Resources
4. Want support from a local business? If you don’t ask, you don’t get. It’s always worth a try and there’ll be a bit of publicity in it for them too via their message on your fundraising page.

   

 

<your address> <your postcode> <date>

Dear <NAME OF BUSINESS CONTACT>

Request for sponsorship
On <EVENT DATE >, I’m going to be <EXPLAIN WHAT YOU’LL BE DOING > for <CHARITY NAME > to help them <SAY WHAT CHARITY DOES e.g. provide vital medicines to help drought victims in Somalia.> I’m aiming to raise £ < AMOUNT> and it would be marvellous if you were able to help me get there with a donation, however small. I’m using BT’s MyDonate online fundraising service because it guarantees that every single penny I hope to raise will go to <CHARITY NAME>. So every donation really does help. In return, if you add < COMPANY NAME> to your donation message, then other visitors to my fundraising page will know that you’re backing me. Many thanks for reading this, and also thanks in advance for your generosity. Kind regards

<YOUR NAME>

ENDS

BT M y Donate Resources for fundraiser s To o lk it | 1 3

Extra Resources
Going to press
A template you can complete and send to local media to persuade them to cover your story.

   

 

For Immediate Release [Date] Contact: [Insert name, telephone number and e-mail] (YOUR NAME/GROUP] TO [FILL IN ACTIVITY] TO RAISE FUNDS FOR (charity or cause]

[YOUR NAME OR GROUP NAME] of [YOUR TOWN] will be [ACTIVITY – e.g. mowing 50 lawns] on [DATE] to raise funds for (CHARITY NAME ). [YOUR NAME OR GROUP NAME] aims to raise [£ AMOUNT) or more to help [CHARITY] to [WHAT FUNDS WILL HELP CHARITY TO DO e.g., buy 1,000 mosquito nets for a village in Africa] He/she [ACTIVITY – e.g., has supported this charity for x years/ is a volunteer with x charity/ is a newcomer to fundraising but can’t resist a challenge/ etc ] “I’ve chosen to [ACTIVITY] because [YOUR REASON]. I’m using BT’s MyDonate online fundraising service because it makes no charges at all to charities and guarantees that [CHARITY NAME] will get every penny that people are able to donate,” said [YOUR SURNAME.] [ADD A FEW FACTS ABOUT CHARITY – e.g. Nearly five million people worldwide are living with x condition ; it is chronically disabling and at the moment there is no cure but X charity takes sufferers on holiday once a year. ] You can sponsor [YOUR NAME ]at [YOUR MYDONATE FUNDRAISING PAGE DETAILS]

Notes to Editors
For further information or to arrange a photo call please contact [name) on [telephone/email) For further information and photos on [charity) please see [website)

ENDS

BT M y Donate Resources for fundraiser s To o lk it | 1 4

Extra Resources
email signature
Adding a one-liner to your email signature is a quick and easy way to keep reminding people about your fundraising. Something like: I’m (say what your activity is) for (charity name) and I’d love you to sponsor me at MyDonate (add your fundraising page address.) It’s easy to set up your new signature. From your email inbox: Select ‘Tools’ then ‘Options’ then the tab ‘Mail format.’ Select ‘Signatures’, Select ‘External signature’, insert your new one-liner then hit ‘Save.’ Click ‘OK.’ That’s it.

BT M y Donate Resources for fundraiser s To o lk it | 1 5

Thanks for reading this guide.
And in case you were wondering just why BT provides MyDonate, it’s because we want to give charities, fundraisers and donors more choice.
The potential for online giving is huge, but in 2010, research* showed that although £10.6 billion was donated to charity in the UK, only 7 per of that was given online. MyDonate is just one part of our overall commitment to charity. We’ve supported charity telethons for 30 years and we invest 1 per cent of our UK pre-tax profits in community and environmental programmes every year. If you’re interested, you can read more about all we’re doing to help charities do even more good at www.bt.com/betterfuture

Good luck with your fundraising!

* Source of research: Charities Aid Foundation (CAF) UK Giving 2010 report.
BT M y Donate Resources for fundraiser s To o lk it | 1 6

Sign up to vote on this title
UsefulNot useful