A  player's  strategy  will  determine  the  ac$on  the   player  will  take  at  any  stage  of  the  game.   integra$ve   program   planning   that   considers.  the  future  of   current  decisions.  or  direc$on.   at   a   minimum. A  Job  Search  Strategy  is  something  most  people  don’t  think  of  or  aren’t  even  aware  of.  for  every  possible  history  of  play  up  to  that  stage.   including   its   capital   and   people.  overall  policy.     It’s   always   difficult   to   observe   our   own   behavior   and   understand  if  there  is  anything   wrong  with  it. 2. Example:    A  player's  strategy  in  a  game  is  a  complete  plan  of  ac$on  for  whatever  situa$on  might   arise.  and  it’s   hard   to   know   when   you’re   botching   it   up.    We  know  that  might   be  an  indicator  of  something.  and   making   decisions   on   alloca$ng   its   resources   to   pursue   this   strategy. Now  that  I  have  pointed  this  out. In  other  words.    I  can  iden$fy   a   couple  of  reasons  why  I  think  this  might  be:     1.  let’s  look  at  the  “what’s”  and  “why’s”  of  a  Job  Search  Strategy. If  I  were  to  pick  out  an  almost  universal  mistake. What  is  a  Strategy? Strategy  wiki  defini/on:      Strategy  refers  to  a  plan  of  ac$on  designed  to  achieve  a  par$cular  goal.  for  the  most  part. Most  people  think  the  most  planning  should  go  into  a  resume  and  that’s  all  they  need  to  do. Example:    Strategic  planning  is  an  organiza$on's  process  of  defining  its  strategy.    The  idea  of  simply  jumping  in  a  car  and  heading  down   the  highway   doesn’t  occur   to  most  people.  but   that   is   about   all  we  ever   get. My  plan  with  this  ar$cle  series  is  to  outline  the  most  common  mistakes  I  see  Job  Seekers  make  and  the   issues  that  most  commonly  plague  them.    You’re  out  there  on  your  own. Strategic  Plan  wiki  defini/on:    A  comprehensive  plan  for  accomplishment  in  rela$on  to  stated  goals  and   objec$ves. Example:   The   process   of   comprehensive.  yet  we  seem  to  do  that  with  a  Job  Search.  but  we’re  just  not  sure  what.     When  we’re  job  hun$ng  all  we  know  is  that  we  are  not  geDng  interviews  or  offers.  a  Job  Search  Strategy  is: .    A  lack  of  a  Job  Search  Strategy  is   tantamount  to  a  cross  country  trip  without  a  GPS.  and  links   to  opera$onal  plans.Mistakes  Job  Seekers  Make  Series: Failure  to  Plan Hun$ng  for  a  job  is  a  tough  and  lonely  business.  this  fully  determines  the  player's  behavior.  it  is  the  failure  to  plan.  we  do  get  feedback  (although  not   always   welcome)   from   the   boss  when   our   work  is  less  than  stellar.  organiza$onal  development.     When  we’re  working.

” .     You  need  a  roadmap  of   your   ac$ons  and  ac$vi$es  that  will  be  more  effec$ve  from  this  point  forward.  then   you   need   to  create  your   Job  Search  Plan. Achieving  your  goal  of  finding  a  job  in  the  shortest  amount  of  $me  possible   3. Ins$lling  confidence  in  you  that  you  know  what  you’re  doing 7. Ensuring  all  aspects  are  considered   4.     It  does  require  some  “thought”   $me.     “You  always  need  a  plan.  Knowing  where  and  how  to  course  correct. Avoiding  costly  mistakes  and  possible  embarrassment PuDng  together   a  Job  Search  Strategy   is  not  complicated  or  difficult.  but  well  worth  the  effort  in  order  to  ensure  you  are  covering  all  the  bases.  which  is  equal  to:   1.-­‐ -­‐ -­‐ -­‐ A  comprehensive  plan  to  accomplish  the  goal  of  being  hired     Integrates  and  determines  the  person’s  ac$ons  in  advance Unique  per  individual  planning Ensures  that  advanced  thought  and  comprehensive  decision  making  are  done Why  have  a  Job  Search  Strategy? -­‐ To  be  as  produc$ve  as  possible.  when  necessary   6. GeDng  the  most  out  of  the  $me  spent   2.  but  you  always  need  a  plan.     A   plan  can  change.     Here   is   your   feedback:       If   you’ve   been   ac$ve   in   your   job   search   and   it   hasn’t   even   yielded   you   informa$onal  interviews.    Your  job  search  is  more   than  upda$ng  and  distribu$ng  your  resume. Following  the  best  tac$cs  to  ensure  a  professional  appearance 5.

   Go  deep.  not  wide.  the   thinking  with  this  type  of  job  seeker  is  the  idea  that  the  wider  you  throw  the  net  of   job  search.  we  tend  to  be  much  more  successful.  they  are   ocen  the  central  problem   many  job  seekers  have.   you   need   a   bit   of   diversifica$on  with  the  jobs  you  are  pursuing. o Solu$on:      If   you  think  you  might  be  guilty  of  this.    Not  true.    Those  who     could  help  you.    This  is  the  same  impression  you  leave  throughout  your  job  search.    I  don’t  disagree  they   probably   would  do  well.  you  need  to  priori$ze  the  various  jobs   you  have  been  pursuing.Mistakes  Job  Seekers  Make  Series:       ClarificaAon  &  Job  Focus These  issues  seem  so   basic  that  I  think   they  get  skipped  over.  you  need  to  concentrate  on  2   or  3  specific  jobs  you  want  to  find.    If   you  pursue  only  one  job/job  $tle  you  are  probably  limi$ng  yourself   and  may   miss  great   opportuni$es   with   such   a   narrow   focus. ClarificaAon  not  only  means  the  number  and  types  of  jobs  you  are  pursuing   at  any  given  $me.    Clarifica$on  is  cri$cal  in  order  to  provide  the  necessary  focus  on   the  jobs/job   $tles  you  are  pursuing.  but  also   clarity   around   how   each   job   and   your   personal   brand   match   up.     Whether  you  think  this  number  is  high  or  low.  therefore.    How  you  priori$ze  them  is  up  to  you.    You  spread  yourself  too  thin.     Now  that  I  have  outlined  what  I  mean  by  Clarity.     You  might  pick  the  top  2   or  3  where  you  think  you  will  be  the  most  compe$$ve.    I  have  seen  job  seekers  with  loads  of  great  work  experience  cast  their  job  search   in  so  many   direc$ons  they   had   no   focus  at   all.     However.   the  beger  the  results  will  be.  let  me  outline  the  most  prevalent  mistakes  I  see  and   what  to  do  about  them.     They   may  have  been  successful  in   all   of   those  various  jobs  they  performed   and  think   they  would  s$ll  do  well  in  them. • Mistake:    Too  many  jobs.     I   understand   the   tempta$on   for  this  type   of   person. .    Imagine  siDng  in  front  of   a  prospec$ve  employer  and  telling  them  8   possible  jobs  you  could   do?     Rather   than   being   impressed.     The  purpose  of   doing   that   is   to   not  over-­‐invest   in   something   that   might   not   turn   out   in   your   favor.  narrow   the  field  and   focus  your   efforts  on   just  your  top  2  or  3. In  order  to  truly  focus  your  job  search  strategy  and  align  all  of  your  ac$ons. Too  many  jobs.    This  approach  may  sound  logical  on  the  surface.     For   the   same   reason.    Just  like  most  things  we  do  when  we  have  focused  on  a   specific  outcome.  unable  to  narrow  it  down  to  2  or  3.  can’t  figure  out  what  you’re  going  acer.     Think   of   this  like   the  financial  planners   statement  of   “diversifying   your   porfolio”.     You   need   to   be   clear   on   the   requirements  for  the  posi$ons  along  with  where  those  jobs  most  likely  exist. • You  do  want  all  of  your  ac$ons  to  be  impacful  and  worthwhile.   they  end  up  thinking  you   can’t  do   anything  well.   yet.  it  is  important  to  be  very  clear   on  the  2  or  3  specific  jobs  you  expect  to  find.   work   environment   and   a   host   of   other   considera$ons.   values   of   yours   they   support.     Whatever  your  criteria  are.  the  reasons  for  this   number  are: • Too   few  jobs.    Or  you  might  rank  them  based   on   pay.  but  it   lacks  focus  and  direc$on.

   The  value  of  clarity  is   immeasurable.   If   you   are  unclear   about   where   your   job   likely  resides  you  waste  $me  looking  in  the  wrong  place.  your   en$re  job  search  will  be  undirected  if  you  can’t  ar$culate  each  specific  job. They  don’t  know  where  these  jobs  are.     Some$mes  these  people  are  using  their  job  search  as  an  opportunity  to   change  careers. They  don’t  know  how  to  focus  the  resume  for  the  specific  job.    Again.    This  translates  a  couple  of  ways: 1.   but  I’ve  seen  experienced  people  as  well. Mistake:    Not  clear  on  job  requirements.  making  your  search  for  that  great  job  easier  and  faster.• Mistake:    Too  vague.     There  are  libraries  and  ton’s  of  online  resources  all  geared   to   help   you   drill   down   from   a   field   or   industry   to   specific   jobs   within   those   broad   descriptors.     Whatever  the  case  is.  you  must  put  a  “stake  in  the  ground”. o Solu$on:    Do  some  research.  if   you   are  going   acer  more  than  one  job.    Pick   out  those  couple  of  jobs  where  you  will  be  the  most  compe$$ve  or  will  exude  the  most   confidence  in  pursuing.  but  they  haven’t  translated  that  into  actual  job  $tles.  observe  the  other  person’s  reac$on  to  you.     Understanding  what  those  are  will  allow  you  to   expand  or  shrink  informa$on  in  your  resume  so  you  are  telling  your  story  as  the  best   possible  fit.      It  might  be  hard  to  imagine  this  one.     o Solu$on:    Not   all   jobs  exist  in   all  types  of   companies  or   company  structures.  you  aren’t  specifying  a  job.    A   way  to  test  your  decision  is  to  test  it  out  on  new  people  you   meet.   organiza$onal   structures   and   industries.  While  it  may  be  true  that  your  background  might  be   the  same  thing  you’re  pursuing.  they  are  not  confident   enough   in  what   they   are   pursuing   to  clearly   state   what   they   truly   want. .    This  type  of  person  is  really  unclear  about  what  job   might  be  appropriate.     You  can’t  be  vague  in  your  job  search.     o Solu$on:      Almost  like  the  previous  solu$on.     This  lack   of   clarity   eventually  impacts  such  things  as  the  resume  and  how  they  discuss  their  direc$on  with  others.    While  the  biggest  and  most  frequent  issue  with  clarity   is  around  how  a  person  defines  the  job   they  are  pursuing.  there  is  the  occasional  person  who   isn’t  clear  about  job  requirements.  but  some$mes  harder  to  achieve  than  you  might  think.   o  Solu$on:    It’s  vital  to  know  what  the  job  requirements  are  so  that  you  can  feature   those  elements  in  your  resume.    Was  it   clear?  Did  you  feel  you  were  confident  in  what  job  you  were  going  acer? Mistake:    Not  really  a  job.     When  you  say  you  are  looking  into  an  industry  or  a  field.     These  people  may   have   transferable  skills  that  can  be  used  in  mul$ple  jobs.    I  have  seen  job  seekers  almost  unwilling  to  get  very  specific  about  what  job (s)  they  were  pursuing.     You   have   to   be   clear   about   how   the   jobs   you’re   going   acer   fit   into   companies.    New  college  graduates  tend  to  do  this  the  most. Clarity  is  a  simple  concept.  but  there  are  people  out  there   who  think  a  job  is  “something  in  accoun$ng”.    Upon  sharing  your  direc$on.  but  they   are  unclear  about  what  that  next  career  is.  chances   are  high  there  are  some  differences.    It  will  focus  your  efforts. • • 2.    They  know  a  field.

     If  you  ask  most  people  how  they  got  their   job.   it  will  take  more  of   your   $me  to   interact   with   your   network   be   it   email. Cons: o It  takes  $me.   Craigslist.    For  other  job  types.   and   second. This  process  allows  YOU  to  sell  yourself   rather  than  your  resume  having   to   do  most  of   the  work.  companies  pos$ng   jobs  on   their   own   sites.   the   ocean   of   possibili$es   for   where   to   get   started   can   look   overwhelming.    In  order  for  your  network  to  become  a  good  source   of  job  leads.   coffee  dates   or  a  casual   drop   in.)   1.  it  takes  more  calendar  $me.    It  is  also  important  to  deploy  at  least  2  methods  at  all  $mes.  these  characteris$cs  are  socened  up.  the  answer  is  generally  because  of  some  personal  connec$on.  there  is  ligle  wonder  why  you  can  go  from  overwhelmed  to  a   dead  stop  in  less  than  a  second. Networking.  job  fairs  and  press  releases.    It’s  like  turning  a  bagleship. • Job  Search  Methods:    (I’ve  lumped  together  ones  that  are  fairly  similar  in  their  characteris$cs.    The  adage  “It’s  not  what   you  know.   aggregators.    First.  and  for  them  to  find  out  about  job  leads  that  might  work  for  you  and   then  tell  you.  for  you  to  lay  out  what  they   can  be  looking  for.    Some  of  these  methods.    This  method  is  the  best  method.    For  some   job  types.  are  so  depersonalized  that   they  can  leave  a  job  seeker  depressed  and  feeling  out  of  control.  but  who  you  know”  has  to  be  describing  the  use  of  your  network  in  finding  a  job.     Save  it  to  say.  I  believe  many  job  seekers  make   their  mistakes  around  search  methodology  by  simply  spending  too  much  $me  on  a  single  method  or  not   fully  understanding  what  their  specific  ac$ons  need  to  be. Not  all  job  search  methods  are  created  equal  in  terms  of  how  effec$ve  they  will  be  in  helping  you  to  find   a  job.    In  this  context.     Time  in  this  regard   has  two  dimensions.  it  will  take  $me  for  you  to  connect  with  them.  they  may  be  worse  than  what  I’m   about  to  describe. Pros: o o o This  is  efficient  in  that  it  can  cut  through  the  resume  submigal  process  and  skip  over  HR.  because  you  will  find   that  the  pros  and  cons  of  one  method  can  be  offset  by  another  method. All  of  the  methods  I’m  going  to  outline  have  strengths  and  weaknesses  associated  with  them. It’s  more  fun.    Usually  you  are  out  there  mee$ng  up  with  your  network  or  at  some  social   seDng  to  meet  more  contacts.Mistakes  Job  Seekers  Make  Series:  Job  Search  Methods When   you   launch   your   job   search.  you  will  feel  more  in  control.  you  need  to  understand  these  characteris$cs  and  plan  accordingly  with   your  daily  ac$vi$es.   .  while  highly  visible.    It’s  more  personalized  and  therefore.   which  is  usually  a  gate  keeper  in  the  process.  effec$ve  is  defined  at  how  fast  you  can  find  a  job  using  a  specific  method  and  how   you  can  exert  some  influence.    With   so   many  job-­‐pos$ng   sites.

 as  you  only  have  to  do  a   minimum  amount  of  effort  on  your  end  to  set  the  wheels  in  mo$on.      Since  most  people  have  computers. o 3. o Cons: o Ubber  compe$$ve.  but  also  your  personality  and  needs.    That  doesn’t  mean  they  don’t  like  you. The  perfect  match.    You   may  or   may  not  know  the   name  of  the  company  with  the  opening.     This   category   is   online   and   it   will   involve   your   submigal  of   your  resume  and   some$mes  filling  in  a  form.  it  gives  you  greater  access  to  openings  in  other  geographic   loca$ons.     Most  of   the  businesses  in  this  category   make  their  money  from  the  company  who  has  the  opening.  not  only  from  a  resume  perspec$ve.  they   just  don’t  want  to  do  it.o Not  all  of  your  network   can  or  will  help.  it’s  easy  to  sit  down  in  front   of  the  TV  and  surf   a  job-­‐pos$ng  site  for  the  jobs  you’re  seeking.     It’s  hard   to   stand   out  in   the   crowd. Pros: o Extremely  convenient.     For   various  reasons.  there   will   be   a  high   applicant   flow   submiDng   their   resumes.  places  to  post  your  resume.    It  doesn’t  mean  you  cut  them  off  or  give  up.  some  people  simply  will   not  be  of  any  use  for  giving   you  job  leads.    You  can  cover  a  lot  of   ground  in  a  short  amount  of  $me  due  to  the  power  of  the  internet. If  you’re  looking  out  of  state.    Job  openings  in  this  category  are  ocen  using   resume-­‐management   socware   to   weed   out   any   resume   that   isn’t   a   perfect   match   to   the   criteria   of   the   opening.   job   openings   lis$ngs. Online/Internet.     This  depersonalizes  the  process  and  doesn’t  allow  your   personality   or  values   to  play  in  to  the  process.    Since  millions  of  people  have  access  to  the  same  thing  you  do.     The  recruiter   will  work   hard   to  get   to   know  you.   aggregators.     You   only   get   contacted   if   there   is   something   that  seems  to   fit  your   background. Pros: o Someone   else   is   doing   most   of   the   foot   work. 2.   etc. Saves  you  $me. Agencies   and  Recruiters. o Cons: .  This  can  include  companies  that  post  openings.    This  is  a  situa$on  where  the  charter  of   the  group  (be  it  profit  or   nonprofit)   is  to   match  up  applicants  to   openings.    If  you  are  working.  this  is  a  great  arrangement.  because  you  never   know  when  they  will  wake  up  and  help.

  because  that’s  what  they’re  paid  to  do.    Even  with  companies  going  to  job  fairs.    Job  Fairs  are  ocen  done  to  support  community   efforts  and  companies  that  show  up  are  some$mes  there  for  PR.     This  builds  your  network  and.  they  probably  aren’t  going  to  be  interested  in  you. o 4.  these  aren’t  always  representa$ve   of  something   with  a  job  agached  to  it.  it  allows  you  to  figure  out  how  best  to   focus  your   ac$ons.     They   only   want   to  speak   to   a  few   people  who  are  perfect  in  every   way.    Unless  you  are  lucky  enough   to  be  in  that  category  for  jobs. There  is  no  perfect  job  search  method. Pros:   o Each  one  of  these  will  give  you  the  opportunity  to  gain  greater  exposure  to  people  inside   a  place  of  business.  they  are   expected  to  bring  applicants  who  are  not  only  a  perfect  match  to  their  criteria. Gain  experience.    Not  with  a  job  fair.  Temp  Work  and  Job  Fairs.    Each  one  has  aspects  to  it  that  are  appealing  and  all  come  with   known   disadvantages.       Once  you  understand  both. o Cons: o No  real  job.     A   recruiter   will   kick   you   out   at   resume   screening   if   they   can’t   see   the   perfect   match.  but  with  volunteering  and  temp  jobs  you  gain  work   experience  which  helps  to  fill  gaps  in  the  resume.  so  I  toss  these  in   the  mix  for  considera$on. Perfect  match.  but  they  have  been  known  to  produce  full  $me  jobs  for  many.  not  because  they  have   any  openings.  as  well  as  has  income  poten$al.    They  are  expec$ng  any  applicant  who  comes  from  a  recruiter  to  be  ready   for  hiring.  gives  you  greater  access  to   openings. .    Even  if   the  recruiter  isn’t  specializing  in  hard  to  find  applicants.o Specializa$on.  therefore. Volunteering.     Most  of   the  $me  the  reason  why  companies  use  recruiters  is  because   their  opening  is  specialized  and  applicants  are  hard  to  find.  but  are   fully  screened.    These  are  not  necessarily  “standard”  job  search   methods.

   Once  the  ini$al  screening   has  taken  place  and  they  decide  you  might  be  worth  serious  considera$on. Too   vague. Says  almost  nothing.    The  hiring   manager   would  like  to   think   you  will  stay  on   board  long  enough  for  it  to  be  worth  hiring  you. I’m  going  to  focus  this  ar$cle  not  so  much  on  a  list  of   issues.    You  have  to  appeal  to  the  hiring  manager.       Longer  than  2  pages.     You   are  selling   yourself.     Uses  vague  terms.    You   are  trying   to  help   the   hiring   manager   solve   a   problem.  then  get  to  the  element  I’m  discussing.    Let’s  break  this  concept  down: • Selling   Logically.   never   really   worked   or   is   incapable   of   understanding  their  own  assets.     Crea$ng   an   effec$ve.    The  philosophical  piece  I’m  talking  about  is  this:    you  are  selling  yourself  to  a  hiring   manager. • The  most  common  problems  I  see  with  resumes: o Too  long.    So  brief   it  looks  like  they  spent  5  minutes  whipping   it  up.  powerful  resume  is  within  everyone’s  grasp.  I’d  like  to  outline  the  philosophical  aspect  to  this  that  I  think  will   be  far  more  helpful.    As  with  any  selling..  there  has  to  be  a  reason  to  consider  buying  in  the  first  place  (the   .  or  it’s  2  pages  with  small  font  in  an  agempt  to  cram  as  much   as  possible  in  2  pages.  nothing  about  accomplishments.    I  will  quickly   list  the  most   prevalent  issues  first.  can   you   either  learn   new  things  or  have  a  depth  to  you   that   suggests  you  can  work  beyond  this  immediate   scope  of  work? Are  you  a  risk?  Risk   can  vary. o o o Now  that  we  have  that  out  of  the  way.Mistakes  Job  Seekers  Make  Series:  Resumes What  would  a  discussion  about  job  seeking   be  without  talking   about   the  resume?    The  resume  is  the   most   tangible   aspect  to   job   hun$ng   and   seems   to   be   the  place  everyone   runs  to   first.  but  also  at  an  emo$onal   one.  the  emo$onal  part   kicks  in. o • Selling  EmoAonally.    The  logic  you  are  appealing  to  with  your  resume  is  that  they   want  to  know  the  following  things:   o o Do  you  have  the  background  that  would  suggest  you  can  perform  the  job? Will  you  be  able  to   perform  in  other  areas  of   the  business?     I.    Talks  about  responsibili$es. Doesn’t  really  tell  the  story.  which  is  that  they   have  work   that   needs  to  be  done.  but  rather  on  a  philosophical  element  that   seems  to  be  missing   in  the  job  seeker  when  puDng  together  their  resume.   doesn’t  really   tell  the  reader   what   posi$on  they’re  acer  or   leaves  you  guessing  what  they  actually  did.    That  work   will  help  move  the   business  forward  in  some  manner.  not  only  at  a  logical  level.      Decisions  to  hire  are  like  da$ng   and  marrying.e.    Suggests   that   either   the   applicant   has   nothing   to   offer.

 make  sure  you  repeat  some  of   the  key  words  they  use.  but  put  size.    Answer  their  ques$ons  before  they  toss  out  your  resume.    You  aren’t  bragging.     Again.  shape  and   texture  by  adding   in  things  like  volume. • • • Most   of   the  $me   your   resume   is  the  first   point  of   contact   with   your   poten$al  place  of   employment.”  but  you  have  to  look  at  it   differently.     They  want  to  know  you  can  deliver  and  just   how  well  you  work.     You   are   appealing   to   aspects   like:     avoiding  pain  –  gaining  pleasure  –  ease  of  doing  things  –  solving  a  problem  –  being  cool  (ego)  the   list  goes  on. Emphasize.  then  you  need   to  do  the  following  in  your  resume: • Use  key  words.   numbers.   but  the   decision   gets   made  at   an   emo$onal  level. Emphasize.    Tell  them  about  your  accomplishments.  and  commentary  from  higher  ups.  who  will? .    If  you  are  responding  to  a  pos$ng  or  a  discussion.    Don’t  just  list  your  responsibili$es.   which  means  you  want  it  to  capture  their  agen$on.     Don’t  make  the  hiring  manager  work  to  figure  out  how  great  you  are.    Who  are  you?  What  are  you  known  for?    Make  that  obvious  in  your  resume.    We  tend  to  be  a  bit  shy  when  it  comes  to  “blowing  our  own  horn.    When  you  are  appealing  to  the  emo$onal  side  of  the  decision.    There  is  a  big  difference  between  bragging   and  telling  your  story  so  it   draws  the  manager  in  at  both  the  logical  and  emo$onal  level.    If  you  don’t  do  it.logic).  size.  customers  or  peers.   results.  they  want  to  know   the  following: o o o o Will  we  like  working  with  you? Does  your  history  suggest  you  perform  well  and  consistently? Will  I/we  work  well  with  you? Do  you  have  a  good  work  ethic?    Shared  values? If  you  are  truly  thinking  about  this  process  and  what  the  hiring  manager  is  thinking  about.    Your  resume  will  be  found  easier  and  will  capture  their  agen$on.     Don’t  be  inhibited  in  leDng  it  tell  a  powerful  story  –   your  story. Weave  your  story.    They  don’t  have  the  $me   to  do  that.  shape  and  texture  to  them.

   I  make  an  effort  to  provide  in-­‐ depth  and  up  to  the  minute  informa$on  on  all  phases  key  to  your  career  success. Introducing  the  Career  Makeover  Program  for  Job  Seekers: Looking  for  a  job.    It’s  so  tough  out  there   right  now.    And  search.  that’s  assuming  you  even  know  where  to  find  the  right  job.Dear  Job  Seeker. You  work  so  hard  on  the  resume.  especially  in  this  job  market.  can  be  incredibly  frustra$ng. I  hope  you  have  found  value  in  the  series  I  have  provided  you.  advice  and  mo$va$on  to  get  you  going  and   keep  you  going  un$l  you  hear  the  two  most  beau$ful  words  of  all:    You’re  Hired!    With  this   program  you  will  learn: • The  secret  vault  to  the  hidden  job  market—and  the  keys  to  the  vault! • The  answer  to  why  the  resume  ISN’T  the  crown  jewel  to  your  job  search • The  best  ways  to  simplify  and  demys$fy  resume  crea$on • The  proven  ways  to  build  your  self  confidence  in  everything  you  do  in  life • The  development  of  a  customized.  tailor-­‐made  job  search  plan • The  availability  of  a  veteran  job  search  coach  to  keep  you  on  track • The  personal  support  and  mo$va$on  you  may  be  lacking  at  this  stressful  $me  of  your  life • The  crea$on  of  a  clearly  ar$culated  personal  branding  strategy • The  secrets  of  how  to  manage  and  master  the  interview • The  skills  you’ve  been  looking  for  that  will  have  you  networking  like  a  pro .  you  try  your  best  to  look   the  part  and  you  search. What  you  really  need  is  some  real  world  support. I  have  programs  for  both  the  individual  and  groups  that  focus  on  Job  Search  or  Career  Change.    I’d  like  to  take   one  more  moment  of  your  $me  to  tell  you  about  my  programs. Of  course.  the  want-­‐ads  are  filled  with  get-­‐rich-­‐quick  schemes  and  the  job  search  web  sites  are   confusing  and  in$mida$ng.    And  search.  you  brush  up  on  your  interview  skills. The  interviews  don’t  come  as  ocen  as  you’d  like  and  when  they  do  happen  you  don’t  get  the   results  you’re  hoping  for.

 and  where  they  veered  off  course  in  their  lives.  even  ever  so  slightly. But  there  are  some  roadblocks  ahead: • • • You  don’t  think  you  can  afford  it   You  have  no  idea  about  what  you  would  do  next You’re  worried  about  the  unknown With  this  program  you  will  discover  and  eliminate  those  roadblocks  and  learn: • The  secret  vault  to  YOU!  Finding  your  passion  and  transla$ng  that  into  REAL  world  careers.    If   you  think  you  might  benefit  from  a  program  like  this.    They   go  with  the  flow.  and  are  lec  wondering  what  went   wrong.  Dorothy .  it  makes  automa$c   adjustments  to  get  you  back  on  track.    It  takes  you  where  you  want  to  go  in  the  fastest  and   easiest  way  possible.  and  if  you  veer  off  course. All  my  best. • Discovering  your  values.   Unfortunately  for  most  people  in  the  working  world  they  don’t  have  a  career  GPS  system.  taking  a  job  that  doesn’t  fit  their  passion.  tailor-­‐made  career  change  plan  –  proved  to  work  for  all   types  of  professions • The  availability  of  a  veteran  career  change  coach  to  keep  you  on  track • The  personal  support  and  mo$va$on  you  may  be  lacking  at  this  transi$onal  $me  of  your  life Both  programs  are  available  to  you  as  an  individual  or  as  a  group  (very  affordable  solu$on).Introducing  the  Career  Makeover  Program  for  Career  Changers Your  career  should  be  like  a  GPS  system.  skills  &  interests  that  are  vital  to  this  next  step  in  your  career • The  proven  ways  to  build  your  self  confidence  in  everything  you  do  in  life • The  development  of  a  customized.  please  feel  free  to  make  an  appointment   with  me  to  explore  these  programs  and  how  they  will  address  your  career  challenges  and  goals.