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IIDEX Media Update: Landscape and Architecture Seminars

by IIDEX/NeoCon Canada on Saturday, September 10, 2011 at 3:20pm IIDEX/NeoCon Canada 2011 has programmed a stellar line-up of seminars to further the dialogue and learning in architecture, design, lighting and facility management. This marks the beginning of a series of seminars that follow a general theme. Visit to learn more. T03 - Collaborating for Success: Interior Design and Landscape Architecture This chock-a-block session will examine the dynamics of collaboration between interior designers and landscape architects as they expand the nature of design thorough the integration of interior and exterior spaces. Case studies, best practices and an interactive audience discussion will inspire participants to promote the value of collaboration to their commercial and residential clients. They will learn what works best in the collaborative relationship, and acquire tips and insight that will help them develop working relationships between designers, contractors and clients. Speaker: Celese Fletcher, CHRP, is principal of the Fletcher Consultancy, in Toronto, and works primarily with federally regulated and design industries. Her consulting practice involves designing high-functioning workplace operations and resolving complex issues between management and employees (both union and non-union). Prior to her consulting work, Celese was a labour-relations executive for a multinational media company. F17 Approaching Urban Form, Landscape, and Identity This presentation will explore West 8s unique approach to the design of the public realm, with a focus on how the specificities of culture and qualities of place become powerful starting points. West 8 is an award-winning urban design and landscape architecture firm, based in Rotterdam, with an office in Toronto. Behind its success is a methodology of incorporating contemporary culture, local identity, architecture, public space and engineering within one coherent design. West 8 has extensive experience in large-scale urban master planning and design, landscape interventions, waterfront projects, parks, squares and gardens. The seminar will provide a survey of recent works in Europe and North America. Speaker: Marc Ryan is studio director at West 8 Toronto, focused on the design and implementation of West 8s work in North America. Marc studied landscape architecture at the University of Guelph, and architecture and urbanism at Rotterdams Berlage Institute. His 12 years of professional experience include practice as a landscape architect and urban designer in Canada, the U.S. and the Netherlands. Marc brings a broad international perspective to urban design, landscape and public-space issues. T17 Creating Healthier Environments through Active Design (OAA CORE) This workshop will provide an introduction to the current leading causes of preventable early mortality, healthcare costs associated with insufficient physical activity, and the role that environmental design plays in addressing these issues. It will summarize the evidence linking everyday physical activity to the design of the built environment, and discuss how this evidence provides the foundation for the development of strategy-driven active living guidelines for urban, site and building design. A discussion of the synergies between active design and sustainable and universal design strategies will lead participants into a set of workshop exercises aimed at implementing active design strategies in

various building types. Speakers: Gayle Nicoll, BTech, MArch, PhD, is dean of the faculty of design at OCAD University, in Toronto, and currently chair of the department of architecture at the University of Texas at San Antonio. Her published research focuses on building-design initiatives that combat chronic disease and promote health. She has served as a consultant to New York City on several projects related to increasing physical activity in buildings. Karen K. Lee, MD, MHSc, FRCPC, is currently director of the built environment program of the Bureau of Chronic Disease Prevention and Control, at the NYC Department of Health and Mental Hygiene. She is also associate clinical professor at the University of Alberta School of Public Health, as well as adjunct professor at the University of Toronto Dalla Lana School of Public Health. T19 The Social Web in Architecture and Design How is the social web influencing the architecture and design industries? Join the founders of Designer Pages, Archinect and Open Buildings for a critical discussion about building web identity, maximizing brand exposure and boosting productivity at every level, for both you and your firm. You will learn how to craft a compelling web identity, how to network and gain exposure via the social web, and how to increase productivity. Speakers: Jacob Slevin, co-founder and CEO of Designer Pages, is both a designer and an entrepreneur. He was trained as an architect at Cornell University, where he additionally studied real estate finance. His experiences are as varied and mixed as his interests. Jacob worked at Frederic Schwartz Architects, where he helped develop the winning entry for the new Jersey 911 memorial competition. Avi Flombaum, co-founder and CPO of Designer Pages, aspires to build software that makes the workplace more efficient. After studying film at the University of Wisconsin, Madison, Avi joined the Whitehaven Group, then an emerging hedge fund in New York City. As the Director of Information Technology, he designed and built the proprietary software package that has come to define their daily operations, managing assets in excess of fifty million dollars. Paul Petrunia, founder and director of Designer Pages, is also the founder/publisher of (1997) & (2006); the president/creative director at Extra Medium, Inc., an LA-based web design/development studio; and also acts as a consultant for the design and production of web sites, specializing in those related to architecture and design. Paul studied arts and sciences at the University of Victoria, British Columbia. He then moved on to study architecture at the University of Oregon and the Southern California Institute of Architecture. Adel Zakout, co-founder and CEO of Open Buildings, studied Architecture at the Architectural Association School of Architecture in London but, after a brief stint with a girl pushed him to the brink of bankruptcy, he was forced to join the more-profitable league of Entrepreneurs. Adel founded Creative Agency where he was able to pursue his love for the Internet and later combine it with Architecture via, the crowd-sourced building database. F13 Architecture and Social Media: Using the Internets Resources to Your Firms Advantage

The Internet is a vast resource for architects, both for inspiration and for business development. It is also a place where one can get lost. This session will navigate the fruitful terrain of the Internet and social media to help you get more work. It will outline resources architects have at their disposal online, from LinkedIn, Facebook and Twitter, to architecture-specific portals, such as Architizer, that bring together these disparate social media. No longer subject to the editorial decisions of glossy magazines, attendees will learn how they can control their online destiny. Speaker: Marc Kushner, AIA, is CEO of, in New York. A practising architect, Marc worked for J Mayer H Architects, in Berlin, and Lewis Tsurumaki Lewis, in New York, before cofounding his firm, HWKN. Marc holds a degree from Harvards graduate school of design, and has cotaught advanced architecture studios at Columbia and a summer studio at Parsons. F19 Neuro-Architecture: A Global Approach to Design (OAA CORE) With the amazing breakthroughs taking place in the neurological and cognitive sciences, we are on verge of a revolution in a number of related fields, such as urbanism, architecture, linguistics, educational theory, medicine, philosophy and the arts. Neuro-architecture and neuro-urbanism are based on the premise that artificial elements added by humanity have a significant impact on the function of the brain and nervous system. In some cases, the impact may be beneficial, while in other situations the form and structure of buildings may create negative reactions. A neurological understanding of architecture facilitates a global approach to design since neurons fire in the same way in brains all over the globe. Attendees will become aware of the possibilities implied in a conscious neurological approach to design. Speaker: Marco Frascari, PhD, is director of the Azrieli School of Architecture and Urbanism at Carleton University, in Ottawa. He has taught at several institutions, including Harvard, Georgia Tech and the University of Pennsylvania, where he was director of the undergraduate program in environmental design and of the PhD program in architecture. About As Canadas largest national design expo and conference, IIDEX/NeoCon Canada brings together over 15,000 of the interior design, architectural, facility management, real estate and business communities in a national forum which powers the design industry in Canada. During two action packed days in September, IIDEX/NeoCon Canadas 350 exhibitors showcase hundreds of innovative products and services, from all areas of design workplace, hospitality, retail, healthcare, lighting and sustainable design, while our CEU accredited international conference program ensures attendees receive expert advice on the issues shaping this rapidly changing industry. IIDEX offers numerous opportunities to network, through receptions, award ceremonies and tours. Now in its 27th year, IIDEX holds a truly unique position in the Canadian design industry as the only major design exposition owned by a professional association, the Interior Designers of Canada.