Yahoo!

JAPAN Brand Guideline
October 2007

Yahoo Japan Corporation

Copyright (C) 2007 Yahoo Japan Corporation. All Rights Reserved.

【English】 Yahoo! JAPAN ヤフー ・ジャパン ヤフー ・ジャパン Vertical Use of the Logo The logo may be used vertically with “Y” at the top on the spines of books and suchlike. should take a half-size character space.1 Yahoo! JAPAN Brand Guideline ー Yahoo! JAPAN Logo Yahoo! JAPAN Logo Logo Color <Primary Color : Red> <Secondary Color : Purple> PANTONE185 DIC 156 M91 %+Y76% R255・G0・B51 PANTONE 259 DIC 227 C65%+M100%+K15% R123 ・G0・B153 Notes on Use of the Logo . 【Japanese】 【Vertical layout】 【English Corporate Name】 【Japanese Corporate Name】 【Incorrect Uses】 Yahoo Japan Corporation ヤフー株式会社  × ヤフー × ヤフー (Individual use) ! (Caps) × Y! (Abbreviation) × YAHOO! × yahoo! japan (All lower case) × YAHOO! JAPAN(All caps) . lower case letters.the color is correct . and half-size character spaces. Use against Light Background Colors Use against Dark Background Colors Use in Black-and-White Using the Word “Yahoo!” * Please follow the rules below for using capital letters.the appropriate Ⓡtrademark is used Clear Space The clear space around the logo should be 1/2 the width and height of the “Y” .the logo is horizontal and level .

Don’ t use in a vertical orientation with “Y” on the bottom. Don't copy the . Don't create 3D shadow effects. Don't change the proportions. Don't obscure with graphic elements. Don't obscure with graphic elements.jpeg logo off the Web.2 Yahoo! JAPAN Brand Guideline ー Yahoo! JAPAN Logo (Incorrect Uses) は、 Don't use within a sentence. Don't break apart and stack vertically. Don't place against a complicated or cluttered background.gif or . Don't place distracting shapes or objects behind the logo. Don't apply distracting graphic effects. Don't use outline characters. . Don't place against a background with insufficient color contrast. Don't place at an angle.

should take a half-size character space. Marketing Division.3 Yahoo! JAPAN Brand Guideline ー Property Logo Service Logo オークション <Primary Color : Red> PANTONE 185 DIC 156 <Secondary Color : Purple> <Gray> Logo Color M91%+Y76% R255・G0・B51 PANTONE 259 DIC 227 C65%+M100%+K15% R123・G0・B153 PANTONE Cool Gray 11 DIC 541 BL80% #545454 Gray Use against Light Background Colors <Red+Gray> When using the logo against a white or light background color. 【Japanese】 <Representation Rules> ① Yahoo! JP (かな/カナ/漢字) No space after “!” ② Yahoo! ③ ヤフー Yahoo! オークション  or ヤフー・オークション ! 【Incorrect Uses】 × ヤフー × ヤフー (Individual use) × YAHOO!(Caps)× Y! オークション(Abbreviation) EN JP Half-size character space after “!” Midpoint after Yahoo . lower case letters. オークショ ン オークショ ン Using the Word “Yahoo!” * Please follow the rules below for using capital letters. オークション オークション オークション オークション Logo for Mobile Applications It can only be used when the space is small and restricted.* If you wish to use this logo. please select one of the following variations <Red 1 color> <Purple 1 color> オークション <Purple+Gray> オークション <Black-and-White> オークション オークション オークション <Logo for Mastheads (with Shadows)> * JAPAN should not be used for the mobile logo. オークション オークション Use against Dark Background Colors オークション Please reverse out the logo when using it against a dark background color. it may be used in its two-line logo when used in small spaces such as the icon for links. please contact Brand Management. * It cannot be used except for masthead logo. such as mobile applications. and half-size character spaces. オークション オークション Clear Space The clear space around the logo should be 1/2 the width and height of the “Y” オークション Two-Line Logo Although the logo should be used in a single line as a rule.

4 Yahoo! JAPAN Brand Guideline ー Y! Logo Y! Logo The Y! logo is a supplemental brand mark. It should not be used unless the full Yahoo! JAPAN logo or text. it should be at least 0.The registered mark of Y! logo is currently approved for use in Japan only.the appropriate Ⓡ is used. Logo Color PANTONE 185 M91%+Y76% DIC 156 R255・G0・B51 Clear Space The clear space around the logo should be 1/2 the width and height of the “Y” . it should be at least 36 pixels wide and 21 pixels high. at least 36 pixels or 12. Minimum Size When the logo is used offline.the color is correct .5 mm) wide.5mm Use against Light Background Colors Use against Dark Background Colors Use in Black-and-White . at least 21 pixels Notes on Logo Use .5 inches (12.the logo is horizontal and level . For images.

5 Yahoo! JAPAN Brand Guideline ー Y! Logo(Incorrect Uses) powered by Don't use in conjunction with other elements. Have a nice da Don't use within a sentence. . Don't apply an outer stroke around the logo. Don't use drop shadows. Don't combine the Y! logo and Yahoo! JAPAN logo. Don't convert the logo elements into outlines. オークションでは、 Don't use within a sentence. Don't change the color. パー トナー ロゴ Don't use as a collaboration logo with a partner logo. Don't change the proportions.

6 Yahoo! JAPAN Brand Guideline ー LIFE ENGINE Logo Life Engine Logo (English) The Life Engine logo is a tagline for consumers. Horizontal One-Line Lockup Horizontal Two-Line Lockup Life Engine Logo (with tagline) When the logo is used for online and advertisements. Because it represents the whole Yahoo! JAPAN brand. be sure to use the Yahoo! JAPAN logo somewhere on a page or product. The English logo should be used where the space is limited and on novelties. As with the Y! logo. Other directions are the same as for the Life Engine Logo (English). for everybody Horizontal Two-Line Lockup Horizontal One-Line Lockup . instead of a specific property and independent elements. for anywhere. the logo should only be used for the Yahoo! JAPAN services in general. be sure to use the Japanese taglines together wherever possible. ※ Yahoo! JAPAN for anytime. and it represents the diversity of services and content provided by Yahoo! JAPAN.

when the corporate logo is required in media such as leaflets and advertisements. ネットで、 もっと、 いコト。 い ネットで、 もっと、 いコト。 い Layout Examples Banner ネットで、 もっと、 いいコト。 Magazine ネットで、 もっと、 いいコト。 Yahoo! JAPAN の社会貢献活動 Web ピンクリボン特集 Yahoo! JAPAN ネットで 、 もっと、 いコト。 い . However. and it does not represent the corporation or Yahoo! JAPAN services in their entirety. Please contact Brand Management.7 Yahoo! JAPAN Brand Guideline ー Symbolic Logo for Activities Relating to Social Contributuion Symbolic Logo and Slogan for Activities Relating to Social Contribution This symbolic logo and slogan can be used only for Yahoo! JAPAN activities that relate to social contribution. it may be used an irregular color in the special site such as the Pink Ribbon or the Red Ribbon. Marketing Division. Logo Color PANTONE 347 C100%+Y80% G152・B88 ネットで 、 もっと、 いいコト。 ※ for good Layout Variation The logo can be used in the variations below. Therefore. the Yahoo! JAPAN logo should be used separately. It is just a symbolic logo. depending on the space ネットで、 もっと、 いいコト。 Yahoo! JAPAN の社会貢献活動 ネットで、 もっと、 いいコト。 Yahoo! JAPAN ネットで、 もっと、 いいコト。 ネットで、 もっと、 い いコト。 Color Variation Symbolic Logo f o r A c t i v i t i e s R e l a t i n g t o S o c i al Contribution is colored regularly as above.

It must not be used for marketing or sales promotion purposes.8 Yahoo! JAPAN Brand Guideline ー Grphic Material ● Logo Color: Yellow Don't use ● Logo with shadows Don’t use except on mast heads ● Logo with URL Don't use ● Y-bang Don't use ● The Swiral Don't use ● Jumping-Y It is an special-purpose logo that can be used only for internal communications and corporate documents. . ● Do You Yahoo!? This logo cannot be used as a rule. ● Smiley Icons Don’t use for products or property promotions except Yahoo! Messenger.

Photographs used for Yahoo! JAPAN promotion material should evoke a positive emotion that is consistent with the Yahoo! JAPAN brand. Acceptable Photography Unacceptable Photography . or negative content.9 Yahoo! JAPAN Brand Guideline ー Photo Image Image Materials Photographs are a powerful and effective way to communicate a message. Avoid images that depict risqué. crude.

Clear space should be provided between the “X” and the logo. Partner Brand Partner Brand Partner Brand Don't design or color "X". equal to a quarter of the width of “Y.“X” should be a simple. Incorrect Uses Partner Brand Partner brand cannot be larger than the Yahoo! JAPAN logo. Partner Brand Partner Brand Partner Brand Specifications for the Closing Symbol.10 Yahoo! JAPAN Brand Guideline ー Collaboration Logo Collaboration Logo Horizontal Layout Please use this layout. Contents Partner Brand Don't arrange the contents partner logo as a partner.” . “X” . .The “X” symbol should be smaller than the distance from the top to the bottom of the “Y. slim line. Don't arrange company logos more than 3. Partner Brand Don't arrange X larger than Yahoo! JAPAN logo. and it should not be colored. Vertical Layout This can be used only when the space is small.” .

2) Where it is necessary to specify the relationships with Yahoo! JAPAN for joint promotions with partners and suchlike. (The property representation rules shall apply. powered by Logo Color <Red> PANTONE 185 DIC 156 M91%+Y76% R255・G0・B51 property <Purple> PANTONE 259 DIC 227 C65%+M100%+K15% R123・G0・B153 <Gray> PANTONE Cool Gray 11 DIC 541 BL80% #545454 Gray Logo Variation Horizontal logo layout: Aligning the property name with the bottom line Vertical logo layout: Taking the space of half of the length from the top to the bottom of “Y” / Left alignment 1/2Y powered by powered by property Y Use against Light Background Colors For use in another domain.) powered by Yahoo! JAPAN powered by Yahoo!プロパティ名 Correct Usage Ads by powered by supported by presented by sponsored by Irregular Two-Line Logo powered by property The logo can be used as a two-line variation when necessary because of space constraints. Red + Gray should be used as a rule. .11 Yahoo! JAPAN Brand Guideline ー Ingredient Brand Logo Ingredient Partnership What is an Ingredient Partnership The logo is used for supplementary applications: 1) Where the Yahoo! JAPAN services and functions are provided for partners. please contact us before use. For use within the Yahoo! JAPAN domain. The Yahoo! JAPAN logo can be used when using more than one service. a half-size character space is required. other rules apply. a halfsize character space is not required. powered by property Use against Dark Background Colors powered by property powered by property powered by property powered by property powered by property powered by property Text Representation When English characters are used consecutively. although they are not major services and functions. In this case. When English characters are followed by Japanese characters.