Yahoo!

JAPAN Brand Guideline

October 2007

Yahoo Japan Corporation

Copyright (C) 2007 Yahoo Japan Corporation. All Rights Reserved.

Yahoo! JAPAN Brand Guideline Yahoo! JAPAN Logo

Yahoo! JAPAN Logo

Logo Color
<Primary Color : Red> <Secondary Color : Purple>

PANTONE185 DIC 156 M91 %+Y76% R255G0B51

PANTONE 259 DIC 227 C65%+M100%+K15% R123 G0B153

Notes on Use of the Logo - the logo is horizontal and level - the color is correct - the appropriate trademark is used

Clear Space
The clear space around the logo should be 1/2 the width and height of the Y .

Use against Light Background Colors

Use against Dark Background Colors

Use in Black-and-White

Using the Word Yahoo!

* Please follow the rules below for using capital letters, lower case letters, and half-size character spaces. should take a half-size character space.
English

Yahoo! JAPAN

Vertical Use of the Logo

The logo may be used vertically with Y at the top on the spines of books and suchlike.

Japanese Vertical layout English Corporate Name Japanese Corporate Name Incorrect Uses

Yahoo Japan Corporation

Individual use
Caps Y! Abbreviation YAHOO!

yahoo! japan All lower case YAHOO! JAPANAll caps

Yahoo! JAPAN Brand Guideline Yahoo! JAPAN Logo (Incorrect Uses)

Don't use within a sentence. Don't place at an angle.

Don't use outline characters. Don't apply distracting graphic effects.

Don't copy the .gif or .jpeg logo off the Web.

Don't create 3D shadow effects.

Don't obscure with graphic elements.

Don't obscure with graphic elements.

Don't change the proportions. Don't place against a complicated or cluttered background.

Don't place against a background with insufficient color contrast. Don't place distracting shapes or objects behind the logo.

Don t use in a vertical orientation with Y on the bottom.

Don't break apart and stack vertically.

Yahoo! JAPAN Brand Guideline Property Logo

Service Logo

<Primary Color : Red> PANTONE 185 DIC 156 <Secondary Color : Purple> <Gray>

Logo Color

M91%+Y76% R255G0B51

PANTONE 259 DIC 227 C65%+M100%+K15% R123G0B153

PANTONE Cool Gray 11 DIC 541 BL80% #545454 Gray

Use against Light Background Colors

RedGray

When using the logo against a white or light background color, please select one of the following variations

Red 1 color

Purple 1 color

PurpleGray

Black-and-White

<Logo for Mastheads (with Shadows)> * JAPAN should not be used for the mobile logo. * It cannot be used except for masthead logo.

Use against Dark Background Colors

Please reverse out the logo when using it against a dark background color.

Clear Space
The clear space around the logo should be 1/2 the width and height of the Y

Two-Line Logo
Although the logo should be used in a single line as a rule, it may be used in its two-line logo when used in small spaces such as the icon for links.

Logo for Mobile Applications

It can only be used when the space is small and restricted, such as mobile applications.* If you wish to use this logo, please contact Brand Management, Marketing Division.

Using the Word Yahoo!

* Please follow the rules below for using capital letters, lower case letters, and half-size character spaces. should take a half-size character space. Japanese Representation Rules
Yahoo! JP // No space after ! Yahoo!

Yahoo! or

Incorrect Uses Individual use YAHOO!Caps Y! Abbreviation

EN JP

Half-size character space after ! Midpoint after Yahoo

Yahoo! JAPAN Brand Guideline Y! Logo

Y! Logo
The Y! logo is a supplemental brand mark. It should not be used unless the full Yahoo! JAPAN logo or text.The registered mark of Y! logo is currently approved for use in Japan only.

Logo Color
PANTONE 185 M91%+Y76% DIC 156 R255G0B51

Clear Space
The clear space around the logo should be 1/2 the width and height of the Y .

Minimum Size
When the logo is used offline, it should be at least 0.5 inches (12.5 mm) wide. For images, it should be at least 36 pixels wide and 21 pixels high. at least 21 pixels Notes on Logo Use - the logo is horizontal and level - the color is correct - the appropriate is used.

at least 36 pixels or 12.5mm

Use against Light Background Colors

Use against Dark Background Colors

Use in Black-and-White

Yahoo! JAPAN Brand Guideline Y! LogoIncorrect Uses

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Don't use in conjunction with other elements.

Don't use as a collaboration logo with a partner logo.

Have a nice da
Don't use within a sentence.

Don't use within a sentence.

Don't change the proportions.

Don't change the color.

Don't combine the Y! logo and Yahoo! JAPAN logo.

Don't use drop shadows.

Don't convert the logo elements into outlines.

Don't apply an outer stroke around the logo.

Yahoo! JAPAN Brand Guideline LIFE ENGINE Logo

Life Engine Logo (English)

The Life Engine logo is a tagline for consumers, and it represents the diversity of services and content provided by Yahoo! JAPAN. Because it represents the whole Yahoo! JAPAN brand, the logo should only be used for the Yahoo! JAPAN services in general, instead of a specific property and independent elements. As with the Y! logo, be sure to use the Yahoo! JAPAN logo somewhere on a page or product. The English logo should be used where the space is limited and on novelties.

Horizontal One-Line Lockup

Horizontal Two-Line Lockup

Life Engine Logo (with tagline)

When the logo is used for online and advertisements, be sure to use the Japanese taglines together wherever possible. Other directions are the same as for the Life Engine Logo (English).

Yahoo! JAPAN for anytime, for anywhere, for everybody

Horizontal Two-Line Lockup

Horizontal One-Line Lockup

Yahoo! JAPAN Brand Guideline Symbolic Logo for Activities Relating to Social Contributuion

Symbolic Logo and Slogan for Activities Relating to Social Contribution

This symbolic logo and slogan can be used only for Yahoo! JAPAN activities that relate to social contribution. It is just a symbolic logo, and it does not represent the corporation or Yahoo! JAPAN services in their entirety. Therefore, when the corporate logo is required in media such as leaflets and advertisements, the Yahoo! JAPAN logo should be used separately.

Logo Color
PANTONE 347 C100Y80 G152B88

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Layout Variation

The logo can be used in the variations below, depending on the space

Yahoo! JAPAN

Yahoo! JAPAN

Color Variation
Symbolic Logo f o r A c t i v i t i e s R e l a t i n g t o S o c i al Contribution is colored regularly as above. However, it may be used an irregular color in the special site such as the Pink Ribbon or the Red Ribbon. Please contact Brand Management, Marketing Division.

Layout Examples
Banner

Magazine

Yahoo! JAPAN

Web

Yahoo! JAPAN

Yahoo! JAPAN Brand Guideline Grphic Material

Logo Color: Yellow Don't use

Logo with shadows Dont use except on mast heads

Logo with URL Don't use

Y-bang Don't use

The Swiral Don't use

Jumping-Y It is an special-purpose logo that can be used only for internal communications and corporate documents. It must not be used for marketing or sales promotion purposes.

Do You Yahoo!? This logo cannot be used as a rule.

Smiley Icons Dont use for products or property promotions except Yahoo! Messenger.

Yahoo! JAPAN Brand Guideline Photo Image

Image Materials
Photographs are a powerful and effective way to communicate a message. Photographs used for Yahoo! JAPAN promotion material should evoke a positive emotion that is consistent with the Yahoo! JAPAN brand. Avoid images that depict risqu, crude, or negative content.

Acceptable Photography

Unacceptable Photography

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Yahoo! JAPAN Brand Guideline Collaboration Logo

Collaboration Logo
Horizontal Layout Please use this layout.

Vertical Layout
This can be used only when the space is small.

Partner Brand

Partner Brand

Partner Brand

Specifications for the Closing Symbol, X

- The X symbol should be smaller than the distance from the top to the bottom of the Y. - Clear space should be provided between the X and the logo, equal to a quarter of the width of Y. - X should be a simple, slim line, and it should not be colored.

Incorrect Uses

Partner Brand Partner brand cannot be larger than the Yahoo! JAPAN logo.

Partner Brand

Don't arrange X larger than Yahoo! JAPAN logo.

Partner Brand

Partner Brand

Partner Brand Don't design or color "X".

Don't arrange company logos more than 3.

Contents Partner Brand

Don't arrange the contents partner logo as a partner.

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Yahoo! JAPAN Brand Guideline Ingredient Brand Logo

Ingredient Partnership
What is an Ingredient Partnership The logo is used for supplementary applications: 1) Where the Yahoo! JAPAN services and functions are provided for partners, although they are not major services and functions. 2) Where it is necessary to specify the relationships with Yahoo! JAPAN for joint promotions with partners and suchlike. The Yahoo! JAPAN logo can be used when using more than one service.

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Logo Color
<Red>
PANTONE 185 DIC 156 M91%+Y76% R255G0B51

property
<Purple>
PANTONE 259 DIC 227 C65%+M100%+K15% R123G0B153

<Gray>
PANTONE Cool Gray 11 DIC 541 BL80% #545454 Gray

Logo Variation
Horizontal logo layout: Aligning the property name with the bottom line Vertical logo layout: Taking the space of half of the length from the top to the bottom of Y / Left alignment

1/2Y

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property

Use against Light Background Colors

For use in another domain, Red + Gray should be used as a rule. For use within the Yahoo! JAPAN domain, other rules apply.

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Use against Dark Background Colors

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Text Representation
When English characters are used consecutively, a half-size character space is required. When English characters are followed by Japanese characters, a halfsize character space is not required. (The property representation rules shall apply.)

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Correct Usage
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Irregular Two-Line Logo

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property

The logo can be used as a two-line variation when necessary because of space constraints. In this case, please contact us before use.