Professional Documents
Culture Documents
Logo Color
<Primary Color : Red> <Secondary Color : Purple>
Notes on Use of the Logo - the logo is horizontal and level - the color is correct - the appropriate trademark is used
Clear Space
The clear space around the logo should be 1/2 the width and height of the Y .
Use in Black-and-White
Yahoo! JAPAN
Japanese Vertical layout English Corporate Name Japanese Corporate Name Incorrect Uses
Don't change the proportions. Don't place against a complicated or cluttered background.
Don't place against a background with insufficient color contrast. Don't place distracting shapes or objects behind the logo.
Service Logo
<Primary Color : Red> PANTONE 185 DIC 156 <Secondary Color : Purple> <Gray>
Logo Color
M91%+Y76% R255G0B51
When using the logo against a white or light background color, please select one of the following variations
Red 1 color
Purple 1 color
PurpleGray
Black-and-White
<Logo for Mastheads (with Shadows)> * JAPAN should not be used for the mobile logo. * It cannot be used except for masthead logo.
Please reverse out the logo when using it against a dark background color.
Clear Space
The clear space around the logo should be 1/2 the width and height of the Y
Two-Line Logo
Although the logo should be used in a single line as a rule, it may be used in its two-line logo when used in small spaces such as the icon for links.
Yahoo! or
EN JP
Y! Logo
The Y! logo is a supplemental brand mark. It should not be used unless the full Yahoo! JAPAN logo or text.The registered mark of Y! logo is currently approved for use in Japan only.
Logo Color
PANTONE 185 M91%+Y76% DIC 156 R255G0B51
Clear Space
The clear space around the logo should be 1/2 the width and height of the Y .
Minimum Size
When the logo is used offline, it should be at least 0.5 inches (12.5 mm) wide. For images, it should be at least 36 pixels wide and 21 pixels high. at least 21 pixels Notes on Logo Use - the logo is horizontal and level - the color is correct - the appropriate is used.
Use in Black-and-White
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Don't use in conjunction with other elements.
Don't use as a collaboration logo with a partner logo.
Have a nice da
Don't use within a sentence.
Yahoo! JAPAN Brand Guideline Symbolic Logo for Activities Relating to Social Contributuion
Logo Color
PANTONE 347 C100Y80 G152B88
for good
Layout Variation
The logo can be used in the variations below, depending on the space
Yahoo! JAPAN
Yahoo! JAPAN
Color Variation
Symbolic Logo f o r A c t i v i t i e s R e l a t i n g t o S o c i al Contribution is colored regularly as above. However, it may be used an irregular color in the special site such as the Pink Ribbon or the Red Ribbon. Please contact Brand Management, Marketing Division.
Layout Examples
Banner
Magazine
Yahoo! JAPAN
Web
Yahoo! JAPAN
Jumping-Y It is an special-purpose logo that can be used only for internal communications and corporate documents. It must not be used for marketing or sales promotion purposes.
Smiley Icons Dont use for products or property promotions except Yahoo! Messenger.
Image Materials
Photographs are a powerful and effective way to communicate a message. Photographs used for Yahoo! JAPAN promotion material should evoke a positive emotion that is consistent with the Yahoo! JAPAN brand. Avoid images that depict risqu, crude, or negative content.
Acceptable Photography
Unacceptable Photography
10
Collaboration Logo
Horizontal Layout Please use this layout.
Vertical Layout
This can be used only when the space is small.
Partner Brand
Partner Brand
Partner Brand
Incorrect Uses
Partner Brand Partner brand cannot be larger than the Yahoo! JAPAN logo.
Partner Brand
Partner Brand
Partner Brand
11
Ingredient Partnership
What is an Ingredient Partnership The logo is used for supplementary applications: 1) Where the Yahoo! JAPAN services and functions are provided for partners, although they are not major services and functions. 2) Where it is necessary to specify the relationships with Yahoo! JAPAN for joint promotions with partners and suchlike. The Yahoo! JAPAN logo can be used when using more than one service.
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Logo Color
<Red>
PANTONE 185 DIC 156 M91%+Y76% R255G0B51
property
<Purple>
PANTONE 259 DIC 227 C65%+M100%+K15% R123G0B153
<Gray>
PANTONE Cool Gray 11 DIC 541 BL80% #545454 Gray
Logo Variation
Horizontal logo layout: Aligning the property name with the bottom line Vertical logo layout: Taking the space of half of the length from the top to the bottom of Y / Left alignment
1/2Y
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Text Representation
When English characters are used consecutively, a half-size character space is required. When English characters are followed by Japanese characters, a halfsize character space is not required. (The property representation rules shall apply.)
Correct Usage
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The logo can be used as a two-line variation when necessary because of space constraints. In this case, please contact us before use.