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MUD LASH

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About Spin Off


We are a full service agency providing marketing communications and entertainment solutions to both public and private entities by following a holistic marketing approach. Our solutions are based on conceptualization, development, handcrafted production that recognize their breadth and interdependencies. The secret of our agency is a sound strategy, meticulous attention to project planning and execution detail, and most importantly, an imaginative selection of various marketing tactics and strategies designed to reach the most prospects in the most cost effective way.

About MUD-LASH
MUD WATERMUSIC FUN.. All mixed up to form MUD LASH. An exciting concept which has never happened before in Delhi, at least. Some joy full of music, masti and dhamaal to take place in a niche farm land of Delhi which will be easily approachable from all corners of City. MUD LASH will create history Spin Off will make sure that this awesome concept is promoted in a way that no youngster is unware of this muddy affair Get dirty Flirtyand Enjoy.. Thats what MUD

LETS CHECK OUT IN THE WORLD AROUND

Event details:
Projected date: 3rd September ,2011 Day: Saturday Time: 3 p.m onwards- 11.30 pm Place: Delhi Venue: Tivoli (Daffodils) PAX targeted : 300 + couples

ENTRY GATE

Infrastructure requirements
Venue: Farm house Lawn in farmhouse Swimming pool Rain dance set up Mud pit to be created Massive Sound system Security arrangements Buffet Spread Hostesses

DJ/ MUSIC
Opening Set by: DJ Mickey Singh: Commercial Music DJ Angel: Goddess of Music from MumbaiPlays Tech house, Electro house, Dream house, Deep house, Latin house, Club house, Funky house, Progressive house, Ambient house, Chicago house, Dark house, Ghetto house, Hip house, Microhouse, Tribal house, UK hard house, Vocal house, Bollywood, RnB, Hip-hop,Drum n bass etc...

Concept
Event to be marketed extensively by various means provided ahead in the presentation Passes to be sold out for the same Maximum 350 passes to be sold 1 Pass to allow 1 couple each with no stag entries to be allowed Mud pit to be created and totally bandaged/ barricaded Rain set up to initiate the event along with the opening DJ starting at 10.00am One and a half hour of Rain dance to be followed

OUR MARKETING PLAN


Social networking websites:

Facebook: over 10,000+ invites Twitter: Over 1000 invites Registrations on best event portals/ web partner namely www.buzzintown.com / www.indivibe.com/ www.p3party.com

SMS campaign to 25,000+ database Print marketing

Three advertisements of half page in a tabloid newspaper

SPONSORSHIP DETAILS
We are looking for following sponsors/partners: Title sponsors Co-sponsors Associate sponsors Venue partners Online partners Print partners Magazine partners

Title Sponsorship
Lead Sponsorship- Details The event sponsor/co-sponsor will be required to submit the following for the event promotion: Sponsorship Amount: Rs. 5 Lacs Deliverables: Print Advertisement 3 Advertisement in leading Newspapers, Size: 100 CC with your logo on the top as the Lead Sponsor of the Event.,

Co- Sponsorship
Lead Sponsorship- Details The event sponsor/co-sponsor will be required to submit the following for the event promotion: Sponsorship Amount: Rs. 3 Lacs Deliverables: Print Advertisement 3 Advertisement in leading Newspapers, Size: 100 CC with your logo on the top as the Lead Sponsor of the Event. .

Associate Sponsorship
Lead Sponsorship- Details The event sponsor/co-sponsor will be required to submit the following for the event promotion: Sponsorship Amount: Rs. 1.5 Lacs Deliverables: Print Advertisement 3Advertisement in leading Newspapers, Size: 100 CC with your logo on the top as the Lead Sponsor of the Event.

Media Sponsorship
Radio: Requirements of minimum
2 slots for each day for 7 days 45 seconds of spot to be used for each slot

Deliverables: Print Advertisements 3Advertisement in leading Newspapers, Size: 100 CC With your logo on the top as the Radio Partner of the Event. . Logo Presence On the passes, banners, hoardings etc. We expect to distribute approx 4000 invites. On Site- Presence Logo presence on the main entrance gates & banners at the venue of the Event. Logo as Radio Partner on Bottom of the backdrop. 5 VIP passes and 15 other passes shall be issued to the Radio Partner . Entry by Invitation (Passes)

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