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2011 SignOn Rate Card

D i s p l a y B a n n e r A d s

#Months #Months

<$1500 $1500 <$1500 $1500


/month /month /month /month

$2000 $2000
/month /month

$2500 $2500
/month /month

$3000 $3000
/month /month

$3500 $3500
/month /month

$4000 $4000
/month /month

$4500 $5000+ $4500 $5000+


/month /month / month / month

00
33 66 99

15 $15
14 $14 13 $13 12 $12

14 $14
13 $13 12 $12 11 $11

13 $13
12 $12 11 $11 10 $10

13 $13
12 $12 11 $11 10 $10

12 $12
11 $11 10 $10 9 $9

12 $12
11 $11 10 $10 9 $9

11 $11
10 $10 9 $9 8 $8

11 $11
10 $10 9 $9 8 $8

11 $11
10 $10 8 $8 7 $7

B i g B o x L e a d e r b o a r d

12 12

11 $11

10 $10

9 $9
+2

9 $9

8 $8
Impressions 1,000,000 500,000

8 $8

7 $7
[Includes Creative] CPM $20 $21

7 $7

6 $6
Amount $20,000 $10,500

Additional Fees Behavioral, Geo Targeting Guarantee Above the Fold Video Banners
Entertainment/Real Estate Section Home Page Only

Above Rates are CPM (Cost Per Thousand)

InPerson Ads

[fee waived if 3+ month agreement]

+2 +5 +7 +5 +10
$5 CPM | Homepage Only $8 | $7 Video

250,000
100,000 50,000
Rates include creative production for 1 Encode (InPerson Ad)

$23
$30 $35
2nd Encode = $250

$5,750
$3,000 $1,750
$600 Studio Fee for Green Screen Production featuring Business Owner

Mobile Banner
Pre-Roll Video

Rectangle 300 x 100


Monster (300 x 600) gif or jpg Yahoo
*Please check avails & pricing

+$4 Run of Site = $7 BT = $16 $25 CPM

Display ads can be leaderboard or big box. Depending on availability, ads are optimized to run above the fold and can be day-parted and synced. *Banner rates are determined by overall online spend amount.

High Impact- Sliding Billboard, Corner


Peel, Post It Note, Interstitial

SignOn San Diego Index Page Sponsorships


Minor Index Sponsorships
Daily Rate Tier 2 | Tier 3 Roadblock Leaderboard, Big Box A, Big Box 1, Big Box 2 - no Big Box A on Homepage

Roadblock

Major Index Sponsorships


Homepage Sports Index, Chargers, Padres, News $750

Leaderboard

Big Box A

Roadblock Leaderboard, Big Tier 3 + 15,000 Impressions $250/Day Tier 2 + 9,000 Impressions Box A, Big Box 1 Big Box 2 High Impact Sliding Billboard, Tier 3 + 15,000 Impressions $250/Day Tier 2 + 9,000 Impressions Corner Peel, Post It Note High Impact + Roadblock Roadblock + Skin $500/Day $750/Day
Tier 3 + 30,000 Impressions Tier 2 + 18,000 Impressions

$4,500 $5000 **$2500 see below (1 per unique - no leave behind) $8,000 $10,000 $12,000

Big Box 1

High Impact - Sliding Billboard, Corner Peel, Post It Note High Impact + Roadblock Leaderboard, Big Box 1, Big Box 2

$800

$1,250 $1,750 $2,000 Big Box 2

Tier 3 + 30,000 Impressions Tier 2 + 18,000 Impressions

Roadblock + Skin + Tier 3 + 45,000 Impressions $1,000/Day Tier 2 + 27,000 Impressions High Impact
*Maximum 3x/Week/Advertiser (Rolling 7 days) Impressions can run in that section or Run of Site

Roadblock + Skin Leaderboard, Big Box1, Big Box 2 + Skin Roadblock + Skin + High Impact Leaderboard, Big Box1, Big Box 2 + Skin + High Impact

*Total Homepage takeovers = 1x/week, High Impact = 3x/week, Roadblock = 2x/week, High Impact ad is served to 1 per unique

Homepage Average Page Views/Day 250,000 Tier 1 Average Pageviews/Day 13,000 24,000 [Padres, Sports, News, Charger Tier 2 Average Pageviews/Day 1200 3200 [Weather, Business, Contests, Traffic, Jobs, Aztecs, Night & Day,
Classifieds] Tier 3 Average Pageviews/Day 150 1000 [North County, Movies, Things To Do/Events, For Sale, Opinion, San Diego, Rentals, California, Dining, Nation, Real Estate, Government & Politics, Lifestyle, East County, Mexico & Latin America, South County, Music & Nightlife, TV & Radio, Theater & Arts, Military, Watchdog, Travel, Health, New Homes, Autos, Environment, Visit SD, Science, San Diego Attractions] 1. High Impact Ads open on each Unique Visitor to the page, there is a leave behind on all impressions. 2. Roadblocks are only available if no High Impact Ads have been scheduled for that page. 3. High Impact Ads are only available if no Roadblocks have been scheduled for that page.

High Impact

**High Impact Homepage discounted to $2500/Day for a 4-Pak or $5K/month Online Spend Amount

SignOn Newsletters | Email Marketing


*SOSD Member Promotions eBlasts
10,000 or fewer 10,001 24,999 25,000-49,999 50,000 74,999 75,000+ $1,000 flat rate $75 CPM $55 CPM $45 CPM $38 CPM

eNews:

Digital Direct Mail


$1,500 flat rate $55 CPM $40 CPM

Subscriber Counts for B2C Newsletters & Alerts Counts Last Updated 12/01/10

10,000 - 24,999 25,000 - 49,999 50,000 - 99,999 100,000 - 249,999 250,000 - 499,999 Bulls Eye (retargeting)

eNews Publications

Count

Ad Opportunities/Info
Featured Contest (375x290), Mini-Tile Ad (74x94), Every other Wednesday (alternates with Hot Wire)

Price
$500/send 1 Included with Contest Purchase

Contest Alerts

69,000

Daily News from the UT

18,000

Big Box (300x250) Daily Delivery Big Box (300x250) Every Thursday Big Box (300x250) Daily during season Big Box (300x250) Every Other Wednesday (alternates with Contest Alerts) Big Box (300x250) Twice Monthly Big Box (300x250) Twice Monthly (2nd & 4th Tuesday) 1 Per Day. 600x1000 Up to twice daily 600x1000 Up to twice weekly

$500 - 3-day run $750 - 7-day run 1 x $1,000 per send 3 x 750.00 per send

$32 CPM
Night&Day Ent. Guide
58,000

$23 CPM
Friar Fastball
1,108 $700 per send

Bulls Eye $750 flat rate (retargeting)


*Must be a Special Promotion

$1,000
Hot Wire
62,000

* Many Different Consumer Selects Available 650,000 email addresses available in San Diego that can be broken down into 17 different categories and 300 sub-categories such as household info, sports & rec, money & technology, music, pets, health, auto, collectibles, charity, lifestyle, hobbies, age, demo, gender, geography

1 x $1,000 per send 3 x 750.00 per send $750 per send

Jobs Wire

62,111

Real Estate Wire Daily Deal *Member Promotions Real Estate Updates

3,352

$1,000 per send

Creative Services
Display Ads Rich Media High Impact SignOn Skin | Wallpaper Landing Page Video Repurpose w/Overlays (TV Commercial, Self Made Video) Video Slideshow, w/Overlays Mobile Landing Page Deluxe Reporting Website Updates *Existing SignOn Websites Only $150/Ad $200/Ad $250 $250

127,818 78,000

50/50 Rev. Share $38-75 cpm ($750 bullseye) $2,500 per send

$149
$349 $200 $50/month $75/Hour

9,634

Business Directory Enhanced Listing - $150/month

Call Tracking Number $75/month

Contests UT Perks
Bronze:
Listing on SignOn's contest section, UTPerks.com Contest hosting, contest mgmt., database mgmt., winner selection & prize fulfillment Opt-in question on contest website to collect names & email addresses

Zvents Event Listings


Claim Event Contact Info, Basic
Event Info, Link to Website, Placed on Zvents Network

Night & Day Section


$19

Premium Listing -Contact Info, $500


Basic Event Info, Link to Website, Placed on Zvents Network, Advertiser Logo on Event Page, Branded Website Link, 10 Photos, Rich Media/Video, News & Announcements, Special Offer Links, Page View Statistics, Control Ticket Link

$50

Silver: (Bronze items plus the following)


50,000 rectangle (300 x 100) impressions on SignOn Listing in 1 Contest Alert email reaching 70,000 subscribers

$999

Pay Per Click - Featured Listing,


*must add $50 for Premium Listing

$1/Click

Gold: (Bronze items plus the following)


50,000 leaderboard (728 x 90) impression on SignOn Listing in 2 Contest Alert emails reaching 79,500 subscribers

$1,499

Local Search Products


Google Maps Optimization Pay Per Click Facebook SEO of Advertiser's Website

Orange Soda
$299/Month $500/Month + $150 Set Up Fee
Set Up Fee waived with 6 month minimum agreement

Optional Print Add-On, 1 co-branded, full-color 3x6 print ad in the UT's Night & Day on Thursday * Advertisers must provide a prize valued at $150+

$1,500

$500/Month + $150 Set Up Fee


Set Up Fee waived with 6 month minimum agreement

$299
[1 Keyword + local Geo, ie., Restaurant LaJolla]

Upickem - Custom Contests Custom Contest


Custom Contest Website with photos, video, links to Advertiser Website, Contest hosting, contest management, winner selection and prize fulfillment, facebook & twitter links Sweepstakes/Drawing/Photo/Video/Essay/Before & After

$599

[1 Keyword + Region , ie., example Restaurant San Diego]

$750
+ Add a custom marketing package

Mobile Websites
Local Retail - $50/month | Auto Dealer $195/month | RE Agent - $79/month RE Broker $195/month Includes 100 inbound/outbound SMS Text Msgs./month $25/500 SMS Text Msgs.

SearchPlus

Podcast
Professional Radio Interview

SearchPlus
Optimized maps listing on all major search engines (Google Places, Yahoo, Bing, Yelp, Foursquare) Optimized Website & Landing Pages for increased conversions of web traffic Call Tracking/Recording Phone Number Monthly SEO link building Monthly Reporting

$499/month
**Early Cancellation Fee $500

*6 month minimum contract

6 months Websites
Website
Domain Name Call Tracking/Recording Contact Form Search Engine Optimized Landing Pages for higher conversions of web traffic Monthly Reporting 1 edit/3 months

$549/month
$399 One Time Setup Fee

Talk Radio format captivating 10 minute professionally hosted interview Distribution on iTunes Archiving & Hosting for 1 year Interview promoted on weRadio.com Interview shows up on Search Engines MP3 interview to use for additional marketing, promotional CD, Social Media, Website, Blog, Email marketing

$499 One Time Fee


Professional Business Video
Prep meeting Duration: 30 minutes (minimum of two days before location shooting) Details to be discussed: Suggested wardrobe Review the outline of script and shot list (storyboard) Review of the five key dos and donts of appearing on camera Shoot day Time on location: 30-60 minutes Duration of the video: :60 seconds Launch date: 8/16 Embed code and video file for website, blog, youtube, video distribution Archiving & Hosting for 1 year on SignOnSanDiego.com

3 months 6 months

$179/month $149/month

12+ months
Site buyout post 6 month agreement Additional edits Early Cancellation Fee

$89/month
$2,000 $99/edit $500

$595 One Time Fee