First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

2. Chary Product3on and operation Management . N. 8. B.1.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . 4. Ditworth Modern Production Management z6Y E. 7.4. 6. BUFF!. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. Production & Operations Management -S. 9. Chary Production & Operations Management -James. S. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N.Muhlemann . 5. 3.

5. 8. Attitude and Behavior. Organization Development : Organizational change and culture.1. Team Effectiveness : High performing teams. Environment. tactics and strategies. 4. Effect of perception on Individual Decision-Making. Assessment of personality Traits for Increasing Self Awareness. Perception. environment of organization : Organizational Roles : Concepts of roles . Motivation Concepts : Motives. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L. 7. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. 6. 2. Prasad (Sultan Chand) . Power and Polities sourced and uses of power. role conflicts and stress organizational conflicts. : Concepts of Groups and Dynamics Group conflicts and group decision making. Reference Text 1. polities at workplace. Organizational culture and climate. Attitude and Values on Work Performance. Team Roles. Leadership : Concepts and skill of leadership. Organizational Design : Structure. cross functional and self directed teams.5 Organization behavior 100 marks Course Content 1. Effects of Perception. Sources of Value. size. 4. 3. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality .Process of Personality Formation. M. technology. role dynamics. 3. Theories of Motivation and their Applications for Behavioral Change. 2. Introduction to OB : Origin.: Perceptual Processes. leadership and management roles. contemporary issues relating to business situations process of change and Organizational Development. Effect of Values on Attitudes and Behavior. Personality Types .. Attitude and Value . leadership styles and effectives contemporary issues in leadership.

From Random Samples . Elementary Probability Theory: . Skewness 3.Tests for specified values of Mean. Hypergeometric .Relative Frequency Approach .1.Standard Normal (3).Frequency Distribution . Sampling distributions . Test of Hypothesis .Measures of Central Tendency . Proportion & Standard Deviation Testing equality of two Means.For Mean.Measures of Dispersion .Marginal & Conditional Probability . Elements of Determinants 12. Statistical Estimation Point & !interval estimation & confidence Interval for Mean. Chi-Sqare And Variance ratio (F) Distribution 6. Basic Statistical Concepts Summarisation of Data . Business Mathematics 100 Marks Course Content 1.Subjective Probability . Un1orm 5. Proportion & Standard Deviation .Chebysehelf’s Lemma 4.Axiomatic Approach .Negative Exponential.Test goodness-of fit 8. Student’s.Bayes’ Theorem .Elements of Integration & Differentiation 11. Proportion.Independence/Dependence of Events . Normal. 2.6.One-way & Two-way Classification (for Equal Class) 10.Relative Dispersion. Elementary Statistical Distributions . Poisson. Proportion & Vanance 7.Spearman’s rank Correlation .Etemonts of Matrix algebra . Variance . Simple Correlation & Regression/Multiple Correlation & Regression .Binomial.

4.D. 9 10. Reference Text 1. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) . B.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments.C. 8.Kurzeja Basic Statistics for Business & Economics — Mason. 5 6. Marehas An Introduction to statistical methods — C.Sanders Statistics concepts & applications — H. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.Schefler Practical Business Statistics —‘Andrew F.H. 2. 7. Gupta & Vyay Gupta c’J’kas) P. Statistics for Management — Richard L Levin Statistics a fresh approach— D.S. 3.

Components of networks. 10. 8. 6.copper . This course will locus on conceptual knowledge about IT. email. 5. Data Warehousing and Business Intelligence. Various medium for communication — terrestrial. 7. e-Business. FTP. 1. Search Engine -‘Applications of Internet— ‘Websites. various options for Networking for a business — Dial Up. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. 3. Reference Text 1. LAN/WAN/MAN. Knowledge management etc 4.1. Leased tines. 9. 5. SCM. 3. D. Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. DSL Lines.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. DNS Server. H. 2. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 2. Web Server. 6.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. 4. Journal of Marketing . Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. VSAT. Blogs. CRM. e-commerce. satellite .

N. (1990) The good study guide The Open University Giles. 8. (1998) Learning maps and memory skills. 3. 11. A. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . 4. 12.8. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . S. Financial Times Prentice Hall Turner. J. Function & Scope. K & Hedge. 5. (2001) The student skills guide Gower O’Hara. 2. C. (2000) Developing essential study skills. & Whittaker L. (1998) Studying @. S. & Bingham.1. 10. V. 7. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. Cottrell. 9. T. 6. (2003) The study skills handbook — 2nd Ed Macmillan Payne. (1905) The mangers good study guide The Open University Drew. & Buzan. S. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. R. Reference Text 1. (2002) How to study: a shod introduction Sage Northledge. (2000) The Mind Map Book BBC Books Svantesson. 13. B.University and college Kogan Page Buzan.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. What is needed to improve the situation. The capitalist world economy and India’s position therein since 1990.K Misra and V. S. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. The Product Market & How it Affects India’s Growth Potential 2. M: Economic Environment of Busi . PART II : The Economic Markets 1. 2005. Himalaya Publishing House. The Money Market & How it Behaves 3. Raj Aggrawal: Business Environment (Exel) 5. The Business Cycle and how it is perceived o behave in the immediate future. How does Commercial Banking Effect industry & Business 6. HPH 4. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. Himalaya Publishing House.globalization exercise and beyond.privatization. The World Bank and IMF conditional ties leading to the liberalization . Economic Environment of Business. Economic Environment of Business 50 Marks Course Content PART I. The Capital Market & its Vendibility 4. Business Environment— Aswathappa. An Introduction to the Economics of Growth & Development 3. The Scope & Subject Matter of Macroeconomics 2. The Fundamentals 1. India’s balance of payments and how is study can assist corporate decision making. Adhikanj. 2. if at all it is poor. PART IV: India & the World 1. An Introduction to (he Indian Economy. What business decision hinge on this analysis Reference Text : 1. Business Environment.Its Salient Features 4.K Puri.2. Francis Cherunilam. 2005 3. The Money Market & the Role of Central Banking 5. 5. 3. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5.3. 2.

8.Arrow Diagrams . Replacement and Maintenance Models :.Simplex Algorithm . Transportation Problem (TP) Concepts. 4. independent) .Interpretation of the Optimal Tableau .Shortest Route Problem .Balanced /Unbalanced . Definitions of Project. 2.4.Concepts of Floats (total. c-vector. Genesis.Prohibited Assignments . interfering. Unbounded ness.Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT . PK-Formulae.Deterministic Probability Models .(Unique Optimum.Concepts.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved . Queuing (Wailing-line) Models .Minimal Spanning Tree Problem .Big M Method/Two-Phase Method .Prohibited Routing Problems .Group vs Individual Replacement Policies. Network Analysis .Post-Optimal Sensitivity Analysis.Maximization / Minimization Case Of Degeneracy .2.) 5. Scope and Limitations. and Negative Exponential Service time.Use of Slack Surplus / Artificial Variables . Hungarian Method of Solution Maximization / Minimization . Operations Research 100 Marks Course Content 1. Linear Programming (LP) :.Replacement of Items Subject to Deterioration and Items Subject Random Total Failure .Concepts 7.Maximization /Minimization . Diverse Problems – Graphical Explanation of Solution .a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. Assignment Problem (AP) . free. Profitability. Application Potential to Diverse problems in Business & Industry. 9 Inventory Models .Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel .Balanced / Unbalanced . New Product. 3. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing .Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate. Linear Programming (LP) :. Maintenance etc.Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.Maxima Flow in Capacitated Network .Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. Inventory.Concepts. .. Formulation of Models. Formulation of Model. Multiple Optimum.Duality Principle . Introduction to OR Concepts.Probability Assessment in PERT Network. and General Service Time. infeasibility Redundancy Problems. Formulation of Model . Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate.Crashing of a CPM ‘Network .Problems. Jobs.Solution Procedures for IFS and Optimally Check . 11. Events . Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.Concepts .time analysis and Derivation of the Critical Path.

Concepts .D. Gupta a. Quantitative Techniques in Management— J.M. Quantitative Techniques in Management — N.Kapoor 7.Zero .12. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality . & othors 5.Graphical Methods 13.Sasieni M.Saddle point Mixed Strategy.Application for Maximizing / Minimizing Player & Strategy. Operation Research .KSharma 4 Operations Research. person. LP Note: The teaching of the above subject is to be integrated with the most widely available software. Taha 2.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games .2 . Wagher 6. Principles of Operations Research — N.\Johra 3.K. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) . Operations Research — V. Sub-games Method for m x 2 or 2 x n games . Kothari L : Introduction to Operations Research (Vikas) 8. n-person games . Methods & Problems . R. Reference Text 1. Game Theory . 0.

Responsibilities and place in the Organization. 5. Performance Appraisal Systems – MBO Approach.Organization Structure – Re-engineering. Productivity and Human Resource Management Reference Text 1. Management Development Programmes. 8. Job Description. Multi. Morale. Job Analysis. Management of Organizational Change. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Organization of Personnel Functions – Personnel Department. B. Subba Rao 2.Skilling. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5.2. Policies. Career Planning 6. VSP Rao – Managing Human Resource (Prentice Hall of India) . K. Its Organization. Personnel Turnover. Training & Development – Identification of Training Needs. Dessler : Human Resource Management (Prentice Hall India) 4. Job – enrichment Empowerment – Job Satisfaction. Performance Counseling. BPR. 7. HRD Strategies for Long Term Planning & Growth. Personnel Management – C. Incentives Schemes. Human Resource Management – P. Organization Development. 3. Mammoria 3. 9. D. Training Methods.5 Human Resources Management 100 Marks Course Content 1. Manpower Planning. Bhattacharya : Human Resource Management (Excel) 6.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

9. Field project involving preparation of marketing / business plan in any Industry verticals. Marketing Management – Ramaswamy & Namkumari . Rajan Saxena – McGraw Hill India 4. Perrault and McCarthy – Mcgraw Hill India 3. Koshi & Jha – 14th edition – perarson. 13th edition. Marketing Management – Indian Context Dr. Reference Text : 1. Marketing Management . Preparation of marketing and business plans 3. Rural management 9.2. Strategic marketing principles 2.Mcmillan . Marketing Applications & Practices: 100 Marks Course Content 1. Event & Media marketing 12. Internet marketing 10. Consumer Durables marketing 6. Direct marketing 11. 2. Service marketing 7. Fast moving consumer goods marketing 5. Basic Marketing. 823 marketing 4.Kotler. Keller. Rural marketing 8.

Types of Negotiation 2. Selling skills — Selling to customers 4. Selling to Superiors 5. Negotiation Strategies 3.10 Selling & Negotiation Skills 100 Marks Course content : 1.First year E1ectives 1. Conceptual selling. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury . Selling to peer groups. Strategic selling 7. team mates & subordinates 6.

1. Beliefs Positive thinking—. 9. 8. Martin Seligmani’s theory of Learned Helpossness. 7. Reference Text 1. 10. Learned Optimism. Status. Feed toward Interpersonal skills — Delegation. 12. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. How to Manage Conflict by Peg Pickering . Organizational Behavior by Fred Luthans (9th edition) 2. 6. Leadership Styles Leadership — Leadership Styles.11 High Performance Leadership 100 marks Course Content 1. 11. Humor. Leadership — Theories a! Leadership. Feedback. 2. 4. 5. Trust. 3. Expectations. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. Values.

The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. K. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences. Indian Ethes for Modern Management : G.Gupta(Excel Books) 4.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. Vedic management: Krishna Saigal (gyan Publishing House. Management Concepts from the Mahabarata: N.Krishna 3. Sharma 2.D. New Delhi) . Reference Text 1.Mkhandelwar (New Century Delhi) 8. Participants will do desk research papers. The evaluation will be through a project! term paper.R. The institution Will arrange guest lectures on various facets of this area.1. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. Management and the Indian Ethes G. 6. Towards the optimal organizations (Indian Culture and Management) : Rayen. pondicherry) 7.

Decision making under certainty. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2. Single equations models with one and two explanatory variables plus ANQVA in regression analysis. SSL.D. Competitive strategies 3. & IV Reference Text • Quantitative Techniques in Management — N. Simultaneous equations models 6.10 Decision Science 100 Marks Course Content 1.2. Auto correlation. 4 Statistical forecasting techniques 5.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous . Identification problems: Estimation of structural parameters by ILS..Vora • Quantitative Techniques in Management — J. Hetroscedasticity multicollinearity & distributed lag models.

Creativity.2. The Essentials of Managing Change and Transition – Harvard Business School Press . Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Organizational Behavior by Fred Luthans (9th edition) 2. Entrepreneurship Project 6. Entrepreneurship Project 7. Dynamics of Entrepreneurship — Support (from Significant Others.11 Managerial Process Skills —100 marks Course Content 1. Dynamics or Entrepreneurship —Commitment & Determination. Analytical skills Reference Text 1. Creative Problem Solving Techniques 9: Lateral thinking 10. Dynamics of Entrepreneurship — Opportunity Obsession. Motivation to Excel 5. Leadership 2.. Methods for generating ideas 8. Tolerance of Risk 3. Self-Reliance & Ability to Adapt 4. Entrepreneurship.

Assessing Business Performance • Operational efficiency ratios (Gross profit. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. Price to book value. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. Debt to Assets. Revision of Balance Sheet and P&L statement fundamentals. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns.2. with Necessary accounting adjustment for these ratios).Debt Equity. 4. EV/ESDITA multiple • Capitalization ratios. l2 Analysis of financial statements IOU Marks Course Content 1. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure.

International Trade Theories 5.University Assessment 100 Marks Course Content 1. International Trade Organizations 11. 5. Collaborative Strategies 8. International Trade Agreements 10. 2. Reference Text 1. Government influence on trade 4.Second Year .Third Semester 3. Overview of the International Business Process 2.. FDI 6. Country Evaluation and Selection 7. PEST factors affecting International Business 3. International Business .0.1 International Business . 4. International Diplomacy .Daniels and Radebouqh International Business . 12.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . International Marketing 9. 3. International HR Strategies .

Mission. Decision making and problem solving. Mokena’s 7 8 Models : Strategy. 6. Goal Philosophy.2 Strategic management 100 Marks Course Content 1. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Its importance. Strategy. Elements. 2. Policies of an Organization. Phases indecision making.0. 3. Strategic Management Process: Vision. Market Power. Manager v/s Leaders Leadership styles 5. 4. 2. Categories of problems. Changed Circumstance. learning based. Group decision making. 7. Components of Management Information Sysstems 8. Management Control. Process and advantages of planning Strategic v/s Operational Planning. Strategy as planned action. style. Problem solving skill. structure. Growth Acce orators: Business Web. The Differences. skill and Shared values 9. Communication Commitment and performance. Role of the leader. Conventional Strategic Management v[s Unconventional Strategic Management. staff. systems.3. 3. Group Project Reference Text 1.

Communications strategy — Managing communications mix for products. Marketing strategy— Overview 2.Introduction. Product line extension 8.1 Marketing Strategy — University Assessment —100 marks Course Content : 1. Advertising and sales Promotion strategy . walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases . nichers 4.campaigns 10. Sustainable competitive advantage— Porter’s generic strategys 6. Portfolio models — OCG and GE Mokinsey matrix . understanding competitive moves and postures 5. growth and mature markets. Marketing Planning . Distribution Strategy – Designing of channel systems. New product strategies— Innovation.1. Market entry. Brand building — FMCG. Competition analysis — Porter’s 5 forces model for competitive environment. 3. Marketing Strategy— Boyd. 4. Market situation strategy Leaders challengers.Optional Group — Marketing 3. 2. Benchrnarking exercise. branes 9. Pruning of Product Reference Text 1. managing multichannel systems 12.Caverns . Pricing strategy – value pricing. followers. 7. Pillars of Marketing — SIPD strategies 3. optimization of pricing 13. Consumer durables & Services cases 11..

3. Agency coordination archives. 5. 3. Brand position and brand image strategy development.2 Integrated Market Communications 100 marks Course Contents: 1. Evaluation of agency functioning. 4.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . Brand objectives. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . Role of advertising manager in firms. Copy decision — Creation and production of the Copy 8. George Belch. Consumer attitude and market structure 4. The . Advertising Research 10. Sari Diego University Michael Belch. 6. Creative decisions 7.3. 7. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Persuasion and attitudinal change through appropriate copy development. Advertising budget. Public relations & Publicity campaigns 11. Advertising — Organizational structure of advertising agency and its function. 5. Myers.1. Advertising Management: Rajeev Sara John G. San Diego University 2. 6. Advertising and Promotion: An integrated Marketing Communications Perspective. David A. managing advertising campaigns Reference Text 1. Media planning and Media research 9. Event management 12. Advertising objectives with specific reference to DAGMAR. advertising briefs.

2. Consumer adoption process and diffusion of innovation.3 A. Consumer Buying Behavior 50 marks Course Content : 1. 7. Post purchase behavior and cognitive dissonance. 4. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . Reference groups 5. 5. 7. Search and evaluation of alternatives: Purchase process. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. 9. Motivation and involvement.1 . Opinion leaders. Reference Text 1. 6. Organization buying process: Roles of buying centers Decision making units. Role of Culture and subcultures: Family: 6. External influences: Group behavior: Social class. 2. Attitudes and Personality.3. Diversity of consumer behavior Role of consumer behavior in marketing strategy. Application of Consumer behavior Studies in Consumerism in India and global markets. Concepts . Situational influences. 8.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 4. Consumer decision process: Problem recognition. 3.

Marketing Research — Aaker. Brand tracking study 8. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. 6. combination with duster analysis: conjoint analysis. Day (7th edition John Wiley & Sons) 5. Applications of MR in consumer research.1. Bush. Data analysis — Tabulation. Television viewer ship surveys. Perceptual mapping applications in market research 5. Reference Text 1. how to read ORG Nielson’s store audit report 7. Stevens. Bush Ronald (3rd Prentice Hall) 6. Dependence analysis: discriminate analysis. Marketing Research Text & Cases — (Wrenn. Raiendra Nargundkar : Marketing Research (Macmillan) 7. test marketing. Media effectiveness study: Annual readership survey of print media etc. Role and value or market research in marketing (framework) 2. Field project on market research on any functional / industry verticals. Marketing Research — Burns . SPSS applications data base. Usage altitude studies. advertising. Kumar. 4. Ortinau (2nd edition Tata McGraw Hill) 2. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4.3 B Market Research Applications 50 marks Course Content : 1.3. interpretation of MR reports. Report preparation and presentation. Marketing Research —Hair. Loudon Jaico publication) 3. Alvin. S L Gupta Marketing Research (Excel Books) . testing for association 3.

9.1. selection. Sales incentives and sales compensation. Sales -management Planning. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. and development of sales Personnel. coupons etc. Sales Management — Futrell 6th edition Thomson South Western . 6. Cundiff & Govani Prer lice Hall India 2. training.3. 8. assigning sales people to territories route planning and territory coverage. traden discounts. bases of territory design. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. methods of territory design including computer models. Hair & Bush Tata McGraw Hill 3. Sales management — Still .4 A Sales Management & Sales Promotion 50 marks Course Content 1. 4. 2. Sales Organization and its evaluation . Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. 5. The Selling functions — The importance of systems selling in contemporary environment. — process of researching.Management o sales force — Stanton .— Sales Management -Information Systems. 7. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests.Job and role of Sales Management in Organizations. establishing and revising territories. Professional Sales Management—Anderson . Reference Text 1. Selling of services as opposed to selling of tangible products — selling process. 3.Spiro McGraw Hill International 4. Sales Management Planning — Forecasting. Time and Territory Management — Territory Planning. planning and setting goals .

opportunities and challenges. 10. 2. Tasks and responsibilities of channel members. Fiscal levies / regulations in distribution CST . industrial products. Distribution Budgeting and control systems: Cost of distribution: inventory.3. 9. Financial dimensions of dealer management. rural markets and services. Logistical Management Donald J Bowersox 2. 4.development and motivation and performance appraisal of channel members. 3. order processing. 6. Excise duties etc. disputes etc. Gupta. Management issues in distribution viz. warehousing material Handling. Channel selection. opportunities and strategies ERP solutions . K Khanna 4. L. 8. use of power bases. packing and transportation. Octrol . 7. 5. Supply chain management —issues. Physical Distribution Management Logistical Approach Dr. training.1. Reference Text 1. Channel design and management for consumer. channel conflict. LST . Sales and distribution management (Excel) . The roles of distribution (unction in the marketing mix and the meaning of distribution equity.4 B Distribution & Supply Chain Management 50 marks Course Content 1. Logistics Management Bowersox & Class 3.

Building strong brands . Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. product.3. 7. 4.1. 5 A Product & Brand Management 50 marks Course Content 1. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. Strategic Brand Management — Noe! Kapferer 4. Introduction to product management.Lehman 2. 2. Strategic Brand Management — Davie Aaker 3. Product Management . 3. 6. 8. 9.keller . 5.

Soul selling agency to Direct selling to Trade Cannels .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force. Target Pricing .Bayesian Decision Theory and Pricing . Policy Decisions and Marketing Finance .budgeting Samples.Investment Framework by ROI Management of Sales Revenue Analysis.Approaches of Government Bodies to Development Fair Price’ . Marketing Finance – Dr.Government Price Control . B.Pricing of Join Product and Application of Linear Programming . K.Credit decisions and Credit Policy . Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification. Capacity (fixed) Costs and Managed Costs .Application of DOF. of Revenue by Products.Pricing of Turn Key Project .Economics of directs rating by manufacturer. Chaterjee . Analysis of Marketing Costs in terms of Engineered Costs.Pricing of New Products under ROI Concept .Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. Channel.Submitting Tenders .revenue .Dual Pricing . Territories.1.Notional Pricing . Customers Orders etc.5 B.Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions.Deliver Route Decisions . Export Costs and Export Pricing .Budgeting Sales fore efforts .3. Impact of marketing strategies on Organization structure design and consequent financial implications. to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming. Warehousing decisionsTransportation Decsion . b) c) d) Reference Text 1.Financial Incentives.Applications of DCF Technique.Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .Cost Analysis for Distribution alternative Financial Analysis for switching over form. .Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment .Mechanism cm Marketing Performance . Export Marketing and Finance .Developing and Launching New Products and the of Investment in Life Cycle of Product .

Financial transactions s between exporter & importer open account D/P. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies.Keegan International Marketing . D/A Letters of credit etc. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . Africa. 2. Middle East. South East Asia Europe for export potential.Bhattacharya . foreign market channels & global logistics — study of USA.Cotera International Marketing .Onkvisit and Shaw International Marketing . Latin America. 4.economic environment — India’s trade relations with other countries — government assistance for export.1. 2. 3. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . International Marketing . 4. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. 3.duty drawback – procedures to claim REP license and cash assistance – export house etc. Canada.6 International Marketing l00 marks Course Content 1.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. Reference Text 1.Marketing Electives: 3.

Retail Marketing 11. Retail Merchandising and Shop Displays 5. 16.Recruitment and Motivation 7. Retail Management Information Systems – Use of New Technology 12. – Text & Cases –Swapna Pradhan 4. Place of Retailing in the Marketing Mix 2. Retail Management – Gibson Vedamani . 8. Inventory control and Financial Management 9. Retail Management – Barry Berman & Joel Evans 3. Retail Advertising and Sales Promotions 6. Managing People at Work . Relationship Marketing 17. Super Market / Departmental. Stores /Chain store Management 13. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Retailing Management. Retailing Management – Michael Levy 2. Trends in retailing should include the Indian as well as the international context Reference Text : 1. Trends in retailing 3. Role of personal selling in retailing.1. 14. Store layout. Communication and Customer Relations. Retail Economics 4. Retail Management – Lusch Dunne 5.7 Retail Management 100 Marks Course Content 1.3. Comparative retailing across the World. 15. On-line retailing 20. Retail Strategies 10. Supply Chain Management 18.

selling to Govt. 7. Introduction to Industrial Marketing. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Distances between Industrial & Consumer Marketing 2. customers 10. Types d Customers.3. J W Gosney . Types of buying situations Segmentation 3. Planning and Control By Reeder Edward C . 9. New Product Development.1 8 B2B Marketing & CRM – 100 marks Course Content 1. key account management concepts. High Technology & Commodities 5. 6. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. Industrial Marketing Environment. 8. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. CRM Essentials. Industrial Pricing Decisions. 4. CRM : Emerging Concepts. 12. Jagdish Sheth & G shainesh 5. 2. 4. Derived demand concepts . 3. Bidding for contracts. B2B Product Decisions. 11. Branding of Industrial.Hutt ( Arzona Statte University) Thomas W. Industrial Marketing – Analysis. 13. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. Speh (Miami University ) – Published by Holt Sarenders.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. Tools and Applications : JAgdish Seth & Parvattiyar 6. Negotiated selling.

Perason Education 4.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. Reference Text : 1.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ).Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . .9 Rural marketing— 50 marks Course content: 1. 5. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market.3. Rural Marketing – Sukhpal Singh. Siddhartha Rant – Biztantra 2005 Additional readings 1. 2/e. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. 8. Rural Marketing . Rural marketing environment. 7.marketing of rural/cottage industries – artisan products. 2005. lalitha Ramkrishnan.Vikas publisher 3. urban markets 2. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—.1. Badi – HPH .Rural Marketing – R V Badi. 4.The Rural Marketing Text Book – pradeep Kashyap.Habaeeb Ur. N V. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. Rural Marketing – C G Krishnamacharyulu. Rahman – HPH 2. 3. 3.Agricultural Marketing in India – Asharya – Oxford I B H . 6. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.

3.profit Organizations —50 marks Course content 1. Philip – Social marketing . Attitude Formation and Change Marketing of family planning Marketing of literacy.10 Marketing in Non. Small savings.-Social Marketing Quraishi. 2. 5.1. 2. Measurement of effectiveness of social marketing Programs. William . Rational of Social Issues on the Indian Context. afforestation. 6. health management. Jha S. M. Marketing of NGQ’s Reference Text 1. 4.Social marketing perspective and viewpoints Kotler. 4. S Y – Social marketing for social change Lazer. 3. 3.

11 Quantitative Models In Marketing 50 Marks Course Content 1. 9. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. 4. 3. Reference Text : Quantitative models in marketing – By Willam King .3. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 7.mix. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. 10. 5. 12. 8. 11.1. Price-elasticity of Demand. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. Consumer Behavior Models: Attitude. Perception & Brand Switch. 6. 2.

1. 8. 10. HBR articles HBR and lvey league cases . 9. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 3.3. 4. 6. 2. 7.12 Marketing Audit —50 Marks Course Content 1. 5. 2.

bond valuations. Infrastructure Financing • Issues & Considerations Financial Feasibility. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities . Interest rate structuring. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan . Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. • Financing Options . Maximization.2.structuring & evaluation Off-shore I On-Shore Instruments. Indian financial systems Reference Text : 1. Financial engineering • Financial Benchmarking -.Corporate Finance.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations . • Financial Interest Rate Swaps Treasury Function in corporate. • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities.Loan Syndication IPO – Primary Issue Management 3. 3.Role & Functions .concept of shareholder value. Multiple Option Bonds .1 Advanced Financial Management UA 100 Marks Course Content 1.OPTIONAL GROUP — FINANCE 3. 2. 2.FIPS / RBI • Merchant Banking .Risk Analysis. Pricing & Earning Model) • Financing Options 4.

3. 4. proxies.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors .Appointment of Managing Directors -Qualification of Directors . Unlimited companies 2. Annual general and Extraordinary general meeting Quorum.Reduction imposed on Directors – relating to mismanagement . RETURN ACCOUNT AND MEETING : Register of members and debentures holders. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.Annual returns and penalty for failure to submit returns . RECORDS. Fixed ass 3. Alternation of Articles • Membership of Company . Payment of interest out of Capital.Contracts.2.Auditing of Cost Accounts .Amalgamations. Reconstruction Arrangements and Compromise and the Provisions relating thereto . RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings. Deeds.2 Corporate Law 100 Marks Course Content COMPANY LAW 1.Books o Accounts to be kept and inspection -Appointment auditors .Powers of the Board Remuneration –of Directors.Meeting Statutory. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company. voting procedure.Board Meeting . Investments and service of Documents • Legal provisions relating to holding Companies. Kinds of resolutions and recording of minutes . Private Companies. its registration and procedure for changing the name • Articles of Association.

Shah 2. SEBI Rules. S. Basic Knowledge of RUTP. Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. Ramaiya Company Law . FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. Avtar Singh Company law 3.Procedures to be compiled with . SEBI Guidelines. Chakravorty LEVEL OF KNOWLEDGE : 1. SEBI Procedure Book Reference : COMPANIES ACT : 1. Expert knowledge of Company law 2. SHAH Company law 2. Lectures on Company Law by S. SEBI Regulations. Company Law by Avtar Singh 3. M. FENA and SEBI Reference Text 1. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . M.5.Unfair Trade Practices. SEBI ACT. M.

Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding . Currency yield. Bonds • • • • • • • Bonds mathematics (YTM. duration. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5.3. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3.3 Financial Markets and Institutions 100 Marks Course Content 1. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy.2. B/BV Multiple and their determinants .Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. convexity.

AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7.t. Mutual Funds • Structure & Important regulations W. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Evaluation of Mutual Fund performance etc will be given . MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. Commercial Banks • Understanding the Balance Sheet.6. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Financial Markets and Institutions by Anthony Saunders.Tata McGraw -Hill Publication 2. SEBI Guidelines (available on net) on Mutual funds. Portfolio Management. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1.r. 3.

• Inter war instability. The changing nature of world money. international cash management.  Syndication. • Balance of Payments theory. • Exchange trading & position. • Derivatives Pricing & Analysis. purchasing power parity & Fisher open theorem. • Purchasing power parity theory. • Foreign Exchange exposure. Options. Capital & Foreign Exchange Markets with reference to New York. Fundamental equilibrium relationships covered interest parity. • Demand supply & elasticity in foreign exchange rate determination. foreign exchange swaps. modes & mechanism of spot & forward • exchange contracts. Financial Aspects of International Negotiations. Hong Kong & Singapore.2. Offshore banking.3. Historical perceptive on exchange rate. •Currency options fixed income analysis & interest rate options. International Money. forward contracts financial futures & Financial swaps.4 International Finance 100 Marks Course Content 1. Swaps. Operations of foreign exchange markets. transaction & operating. 2. •Capital Budgeting for international projects. foreign exchange arithmetic. . fluctuating exchange rates case for fixed or fluctuating exchange rates. 3 Theories of exchange rates. Bretton woods. international asset pricing theories. fixed exchange rates. London Tokyo. Gold Standard. • The rise of private world money.

•. Innovative International Financial Products. 2. history & status. their mechanics & impact.its origin. : 1.Avadhani Foreign exchange Management .. . • C. • International capital -flows & shocks.R U. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. • International liquidity & SDRs. European Currency Unit. • International debt problem . International Finance . Euro-dollars. Euro-currencies. 4.

Cases Studies of specific instances of Mergers. Various forms of Restructuring. Spin-off etc.5 Mergers.A-Vis strategic. mergers etc. De-mergers etc.Vis Compliance therewith. Leveraged buy-outs 7.2. human resource capital. 3. Valuation – Copeland 2. Statutory regulations under Companies Act. Viz Mergers Acquisitions. Amalgamation. and implications thereof Vis.3. Valuation of business brands. 4. intangible assets etc. Valuation .Taxation aspects of restructuring. Reference Text : 1.a. 5. Stump Sates De Take overs. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Other implications of take-overs mergers etc 9. 6.Damodaran . Need for restructuring 2. SEBI Regulations Listing agreements allied bodies Vis. Doctrine of due diligence 8.

for a single stock Expected Return. • Return on common stock under uncertainty. Concept of probability Distribution of Returns. Risk And Return • Simple determination of stock market price using time value of money . • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. 4. • Diversification of Risk. Marches Model : Objectives Function and Constraints. • Co-movement of two Assets returns. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. Prentice Hall of India (1995) .Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan.Introduction.FINANCE ELECTIVES 3.6 Security Analysis And Portfolio Management 100 Marks Course content 1.2. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1. January Effect. • Slope of security market Line (SML) • Properties of any asset on the line. • Random walk theory • Weak. Variance of Return. EFFICIENT MARKET HYPOTHESIS (EMH): . 5. Concept l Market Portfolio. Measuring of Covariance definition and Simple Numerical Example. Systematic and Unsystematic risk 2. • Slope of security Market Line (SML) • Properties of any asset on the line. Concept of CML (Capital Market Line). expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration.simple one period and multi period case. Correlation Coefficient • Two asset portfolio case. 6. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. Meaning of Efficient Frontier / Set. Sorrowing and Lending rates. Risk Free rate. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. Monday Effect 3.

8. 9. Reference Text : 1. • Energy Audit. Securities Analysis and Portfolio Management. • Wastage Control. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering.2. • Product Life Cycle Costing etc. Value Chain Analysis & Long Term Cost Management 5. 2. Govindaraja 2.7 Strategic Cost Management 100 Marks Course Content 1. Cost Audit & Management Audi under companies Act.2. Entrepreneurial approach to cost Management. Objective Based Costing 6. strategic advantages & long-term perspective of cost Management. • Total Productive Maintenance. Strategic Cost-Benefit Analysis of different business restricting propositions. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. Girish Jakhotiya . Balance Score Card Concept 7. 3. Strategic Financial Management — Dr. Strategic Cost Management — Dr. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. • Disposal Management. • Total Quality Management. with reference to strategic: assessment of cost & managerial performances. with reference to core competencies. • Business Process Re-engineering. Activity Based Costing • Target Costing 4.

3. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. 2. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. when compared with other Taxable Entities. Company as Taxable Entity — Distinguishing Features. Planning of Corporate indirect taxes (including Customs. 11. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. 7. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. Stamp Duty.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. 72 A. Study of Specific Sections 3. Tax Planning through Specific. Sales Tax. 115JA. 5. Excise.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . Taxation of Foreign Company (Brief Overview) 6. 9. 8. etc. 2. 2(18). I0.2.Singhar. 115-o: 801 A: 79. Developing and Underdeveloped Economics Corporate Tax Planning 1. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. 6. 4.) 8. 33Ac. Modvat Ociroi. Cross. Indirect.3. 73 Exp. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. Illustrative List of Sections 2gB). etc.

2nd By Frster Donald R/Gup Benton E/ Kotan James W. 6.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. growth and development of banking in India 4. RRBs and rural banking in India 10. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. Strategic Business Management and Banking. Commercial Banking The Management of Risk.. 9. Regulation and reforms in Indian insurance sector Reference Text: 1. Assets liability management in tanks 8. Year 2001. Regulatory role of RBI and its monetary policy 9. Growth and Development iii Insurance in India 13. Netherland / kluwer Law in /2004 Banking Supervision . Opening up of sector in India and challenges 16. Structure. Chichesler/John Wiley!2004. Role of banks in an economy 3. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. Year 2002.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. Range of products and services of insurance 14. Special Issues in Indian banking sector • Narasimham comm. Fund management in insurance sector 15.2. 8. 4 5. 3. Study of bank balance sheet and profit and loss account 5. Introduction to Banking.3. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. Cooperative bankis. By Sarkar A N. 7. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Treasury and funds management In banks 6. New Delhi/Deep & Deep / 2005 . Introduction to insurance 12.Western/2001. Risk management In Banks 7. 2. Australia / South.9 Banking and Insurance 100 Marks Course content 1. Rao. 2.

Volatility based strategies (Straddle/Strangle /Calendar Spread) 3.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula . Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2.2. 2. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO.3. Basic Option strategies Trading 1. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1.10 Derivatives and Risk Management 100 Marks Course Content 1.

The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. Future & other Derivatives – by John. •Elasticity (Beta ) of an option in the CAPM framework. C Hull 2. j. Options. A handout on trading strategies will be given to the students. Rendleman . Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. Applied Derivatives – Richard .Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. 4. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. 5. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3.2. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time.

(Returns delivered by Indian Mutual Funds) . MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM. • Government bonds & Corporate bonus (Credit Rating. duration. convexity. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. Treyner. Effect o Globalization (Fed Watching ) etc. zero coupon yield) Term Structure & Theories Behind term’.3. AMC’s Reputation etc Actual Performance of Indian MF. Default Risk) MUTUAL FUNDS • Structure & important regulations w.2.r. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance.t. Currency yield.

time Mgmt. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. • Case Studies Reference Text: ICICI Notes on Wealth Management .• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. Monitor & Review • DEC Of Interpersonal Negotiation. closing etc. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. Role of Banks & Private Banking • Environment. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle.

An Application of Mathematical Programming . 12.12 Quantitative Models In Finance 50 Marks Course Content – 1. Application of Probability to Cost Control. • Forecasting and Measuring wit Correlation Analysis. 2.3. • PERT-Cost. Linear Programming and Accounting Information Model. 13.2. 8 Controlling Inventory . Profit planning and budgeting • Break. • Cost Volume . Profit Measurement through Statistical Copulating. • Opportunity cost . Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. • Capacity Utilization and Conduction Margin. Volume . Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. 15. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. Mode? or Human Resources Utilization. • Probabilities Profit Budgets. 14. Capacity Utilization and Contribution Margin. Reports. 9.Cost Analysis .Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . • Prom Measurement through Statistical Correlating.A Practical Approach. Evaluation of Training Expenses 6. 3. • Volume . 11. Productivity Costing and Management.Work Analysis. Cost of Control 5. Opportunity cost .An Application of Mathematical Programming. Application of Learning Curve Models to Profit Planning.The Multiple Regression Analysis Approach.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis. 10.Cost Analysis The Multiple Regression Analysis Approach.

• Linear Programming and Accounting Information Model. Costing And Pricing • Role of Cost in Pricing Joint Product.A Practical Approach • Application of Probability to Cost Control. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting.5. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization.Even Analysis and Linear Programming Application of Curvy-Linear Break . Reports.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . Practices and accounting frauds . PERT-Cost. • Application of L P to Determine Profitability of Products Involving joint Costs.Work Analysis. • Controlling inventory . 6. • Multiple Product Costing and Multiple Correlating Analysis. 7. Profit Planning And Budgeting • • • • • • Break. • Productivity Costing and Management. Probabilities Profit Budgets.Even analysis. Cost Volume .

Examples of Valuation 3. Basics b. Goedharl. Valuation in Acquisitions 8. and Wessels. Loose Ends •d. • Palepu. Valuation of Companies in Emerging Markets: A Practical Approach. Choosing the Right Model d.13 Corporate valuation 100 Marks Course Outline 1. Basics and tests b. • Pereiro. and CFROI Reference Text : • Koeller. Approaches to Valuation 2. Corporate Finance • Brearly Myers .Valuting Private Companies 6. 1st Edition. 4th Edition.3. and Bernard. Value Enhancement DCF. EVA. Corporate Finance • Aswath Damodaran. Westerlield. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. 3rd Cdition. Business Analysis and Valuation Using Financial Statements. Valuation: Measuring and Managing the Value of Companies. Relative Valuation a. 2000. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. John Wiley & Sons. Option Pricing Applications in Valuation 7. Brand Name Valuation 5. Jafle. 2002.2. Discounted Cash flow Valuation a. Healy. Southwestern Publishing. John Wiley & Sons. 2005. Valuations . • Ross.

Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . • Export Marketing and Finance . Mix and Linear Programming. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. of Revenue by Products.14 Marketing Finance 50 Marks Course Content 1.3. Ten Territories. • Analysis of Marketing Costs in terms of Engineered Costs. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. 2.2. Customers Orders etc. Channel. 3.

• Warehousing decisions • Transportation Decision. Reference Text: • Marketing Management A Finance Emphasis B K.Chatterjee • Finance Sense Pasanna Chandra .• Financial Incentives.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. • Impact of marketing strategies on organization structure design and consequent financial Implications. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4. Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget .Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments.

F.15 Fixed Income 100 Marks . KS Moorthy • Managing Brand Equity D A Aaker 3. Roller.2.• Marketing Models (Chapter on Pricing) Gary L Lilian.

Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Ladder & Bullet Strategy 3. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. OPTIONAL GROUP — Human Resources Management . Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3.Fabozzi Frank McGraw Hill International 2. The Hand Book of Fixed Income Securities. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Swaps : Richard FIavell — John Wiley Publications.Course Content 1. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet.Swaplct Parity 7.

virtual organizations. learning organizations. life cycle. power & politics 6. size. Organizational design for excellence . 2. Thomson Southwestern 2. network organizations. technology. conflict. acquisitions & globalization on organizational structures and effectiveness 5. boundryless organizations.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. Robins Khandwalla. organizational design for change and innovation Reference Text : 1. New Delhi. P. Tata McGraw Hil. environment and culture 4. managing dynamic processes decision making. 1992 . Daft. P L Organization Theory and Design Current Edition. Evolution of organizational theories. N.3. Determinants of organizational structure — strategy. impact of mergers.3. Organizational design & effectiveness 3.

(training budget. design training calendar /schedules) 6. 3ed.3. Training Administration. Strategies and Practice 2. Employee Training and Development by Raymond A Noe. 7.2 Training & Development 100 Marks Course Contents: 1. Designing Training Modules 9. Cost Benefit Analysis and ROI 13. Training Need assessment. Management Development 14. structure of training) 3. budget training programmers. Traditional training methods 11. Introduction to human resource development 2.Principles of Adult Learning. Planning & Organizing conferences. seminar etc 15. McGraw Hill Publication (International Edition) . Nick Blanchard James W Thacker Second edition Pearson Education 3. Motivation & Performance 5. Implementation of Training 10. Learning organization 4.3. E-learning and use of technology in training 12. Effective Training Systems. P. Training evaluation. Competency modeling and mapping 8. Overview of Training in Organizations (Role of training. Training Audit Reference Text 1.

• Union recognition. Mamoria.Social Welfare • Concepts of economics & social welfare.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. C S & Mamoria. Management of Conflicts as related to IR aria different methods of resolving conflicts. Quality circles. Himalaya Publishing House 2. Role of management and corporate social responsibility. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. • Kaizen. 5. • Role of TU • Role of state 4. Himalaya Publishing House . 4.3. • Experiences of Germany. • ISO. HR approach. TQM.Growth & development of IR • History & development of 1k  Pie independence  Post independence. France & Britain. A. M Industrial Relations Conce1nual & Legal Framework. Comprehensive IR model or interalist & externalist approach. 3. Labour welfare in organized sector. 6. 6. S Dynamics of industrial Relations in India. Sharma.  Post Liberalization. • Indian experience. 5. Workers Participation In Management. 2. Gender Equality.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7.3. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. • Suggestion schemes. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. Reference Text 1.

. Designing competencies Dictionary 6.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Gankar. Types of competencies---Behavioral and Technical 3. Dynamics at Industrial Relations in India. Legal and Ethical Perspectives in PA Reference Text : • Performance Management by Julie Freeman. V. issues and Problems 4. PA. Appraisal Communication 10.3. Role of Assessors in an Assessment Centre 11. Assessment Centre 9. Methods of Performance Appraisal 6. Measurement in FA 8. Feedback Mechanism B) Performance Management 1. Designing tools in an Assessment Centre 12. Himalaya Publishing House Venkata Ratmam C. Appraisal forms and formats 7. Industrial Relations. Process and Documentation of PA 9. Performance Feedback and Counseling 12. JD and PA 5. BEI 8. Conducting and Operating Assessment Centre 10.3. Oxford University Press 3. Career Development 13. & S. Process of Performance Management 3. Competency Description 4. 4. Mamoria C S Mamoria. Appraisal Interviews 11. Measuring or Mapping Competencies 7. Concepts of competence. Objective pf Performance Management 2.Objectives. competency at work 2. S. Competency Levels 5. S.

An econometric model for national manpower planning. Manpower forecasting for managerial staff. 3. technical labor. Personnel & human Resource Management — P. 4. Management Science and manpower analysis. Planning careers: Managing career structures and evaluating maintainable career policies. Human Resource Audit 1. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. 8. 2. 10. Demographic and ecological models for manpower planning. setting manpower standard. Integrated Budget for manpower management. 7. Markov Chain models for manpower system. 5.3. The Pie-requisite for manpower planning. observation. 12. 9.• • Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. 2.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. Developing manpower strategies. questionnaire The HRD Score card and writing the HRD Audit report. Reference Text 1. 13. A Simulation model for manpower planning. 4. Mathematical models for stall structure evaluation. Subha Rao . 11. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. Mathematical models anti manpower planning. Manpower planning as an integrated part of business planning. Controlling manpower costs. Quantitative and qualitative approaches to manpower economy. 6. 3.

14. 12. Payment of Wages Act.V. MRTU & PULP. 3.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. 2. Industrial Employment Standing Orders. Contract Labour (Regulation & Abolishing) 13. Human Resource and Audit — T.V.3. Provident Fund Act & Misc Provision Act. Workmen’s Compensation Act 7. Factories Act. Payment of Bonus Act 8. 10. Apprenticeship Act Reference Text: Bare Acts . 5. 6.2. Gratuity Act 9. Shops & Establishment Act.Rao & Udai Pareek Human Resource Electives 3.Rao 3. 11. Human Resource System — T. Minimum Wages Act. ESI Act. 4. Industrial Dispute Act.

designing a salary offer template 12. ageing of market data 14. Consumer Price Indices . Remuneration Survey.3.choosing a partner. Subha Rao. valuing stock grants. Equity Compensation Plans—objective of equity compensation. Converting Remuneration Survey results Into a Salary Proposal 15. Human Resources Philosophy and Approach 101 an Organization 2. benchmarking. taxability of stock options Reference Text: 1. Retrials and Social Security. C. percentile. Understanding income Tax 11. Reward Strategies — Articulating and understanding business context for reward strategies 3. Types of Variable Pay 10. Understanding inflation — Neutralization of Inflation — Dearness Allowance. Making a salary offer to a candidate— understanding salary ranges 13. Textbook of HRM — P. types of Stock Plans. Variable Pay / Incentives/ Stock Options 6. Understanding Elements of Compensation Structure — Fixed . arriving at a comparator. Bonus under Payment of Bonus Act 9. conducting a survey. Understanding Provident Find. target position. Elements of Reward Strategy — Understanding Reward Management 4. Benefits.7 Compensation and &Benefits 100 Marks Course Content 1. ESIC. Gratuity. SEBI Guidelines. Compensation /Remuneration place In Reward Strategy 5.3. understanding median . . Superannuating. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. Cash. Arriving the CTC of art employee/candidate — costing elements.

2.. Definitions underlying assumptions and values of Organization Development 2.Systems Approach. Data Collection & Analysis including Climate Survey 6. Shermn 3.3. Essentials of Organizational Development and Change.. Snefl. Approaches to OD .8 Organizational Development 100 Marks Course Content 1. Worley Christopher C. Organization Diagnosis & Diagnostic Models 5. Understanding Organizational Roles • OD Intervention theories and methods Large Systems. Group and Individual Techniques Reference Text : Cummings Thomas C. Action Research 3. Process of Change 4. Managing Human Resources — Bohlander. .

issues related to systematic observation and judgment in behavioral assessment. Kuder . 10.3. personality testing different types of personality tests. Measurement of intelligence arc general abilities different type of intelligence tests. Assessment Center approach in personnel selection and performance. concurrent validity. • Reliability : relative reliability and absolute reliability types of reliability . biserial correlation. issues related: to intelligence testing in personnel selection. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. scope and limitations in organizational set-up. item analysis. validating criteria. Validity and Standardization.. Aptitude testing difference between intelligence and aptitude tests. multiple correlation. Characteristics of scientific measurement techniques. cut-off scores. face validity. Role of test users.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. ia1ues and other behavioral tools and their importance in personnel assessment. and behavioral assessment. methods of calculating validity . 4. ANOVA. objective measurement of performance and other job related behaviors. factorial validity. attitudes.Voca . Regression Analysis n personnel selection. and norms development. construct validity.simple correlation. • Validly : types .retest reliability using single form. Reliability. Ethical and Social considerations in testing in organization. 3. 2. Behavioral assessment in personnel selection. tetrachoric correlation. 8. measurement. Psychological tests use. 7. • Objectivity in administration and scoring.3. 6. different type of aptitude tests. importance and usages of aptitude tests in personnel selection. Reference Text: • Quantitative Techniques in Management . approaches to behavioral assessment behavior observation. split-half reliability. Factor-analysis. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items.N. expectancy table. item difficulty . • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. retest reliability using equivalent form. tests o vocational interests.operational and predictive validity. creativity and tests for measurement of creativity.D. Fairness and bias in testing.Recbardson reliability: factors affecting reliability estimates. usage of personality tests in personnel selection and critical issues related to personality testing. Essential consideration of selecting a test. differential predictors.

Emerging Business Realities 2.• Quantitative Techniques in Management – J.10 C Building Learning Organizations 50 Marks Course Content 1.3. . Organizational Learning : A Capabilities-Based View 4. Knowledge-Creation and Acquisition Processes 7. K. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. Knowledge-based Competition 6. Why Organizations need to Learn 3. Measuring Learning: The Intellectual Capital 8. Sharma 3. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey.

3. Assessment of stress 10.3. D 2. Stress & personality 7. Role stress 4. Verbal & non-verbal Indications of stress 9. I’ M Ok-Youre ok — Thomas Harris M. Notes complied and given by Faculty . Stress & conflict 12. Nature of stress 2. Source of managerial stress 5. Leadership styles in stressful & non-stressful situations Reference Text 1. Stress & motivation 8. Stress & thought process learning 6.11 Stress Management 50 Marks Course Content 1. Stress & management of change 11. Occupational Stress 3. You Can Win — Shiv Khera 3.

Agile Manufacturing Reference Text 1. models 2. Bony . Dennis W. Production Planning & Inventory Control . Why bark.By Samuel Eilon 4. Process-Product Matrix.4.Optional Group — Operations 3. Advanced Concepts like JIT.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. GT. Jacobs . Demand Management-models 9.By Vollman .John F Magee 2. Resource Planning:-models 11.II. Evaluation-Selection of Equipment Requirements its-optimization 5. Evolution of Production Systems. Batch scheduling-models optimization 13. manufacturing. Batch Scheduling-models-optimization 14.By Seethararma L Narasimhan. Manufacturing Planning & Control . Production Planning —g & Control . ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. KANB. Capacity Planning —models 10. MRP . types 8. FMS. Peter j Billington 5. Mc Leavey.L. Robotics. processes. services. Aggregate Planning –models-optimization 12. 4.types. Line Balancing-models-optimization 7. Production Plans-an overview. C. CIM. Jhamb 3. Production Systems-operations. Elements of PPC . PP & Inventory Control . Layout-models-optimization 6. Product-Process Technologies 3.

4.Ailawadi & Rakesh Singh Logistics Management by K. Logistic Costing (Activity Based Costing) 11. SCM by Rahul Altekar Logistics Management by S. Transportation 4. Logistics Measurement 10. Warehousing 5. inventory Planning I Inventory Control 8. Application of IT in LSCM 7. 3. Barriers to integration 14. Integrated Supply Chain Management 13. DRPIMRP 6.3 Materials Management 100 Marks . 4.Basics or Logistics 2.Saha’ 3. Outsourcing Reference Text : 1.Shdhara Bhat Supply Chain Management . Logistics Organization 9.3.Forecasting 3. Basics of Supply Chain Management 12. 2..C.2 Logistics & Supply Chain Management 100 Marks Course Content 1.4.

4) Purchasing and Procurement Activities under Materials Management. policies . h) Organization based on Location. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. f) Role of Purchasing Committees/ Purchase Managers. a) International commercial terms. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. . under risk. 6) International procurement -imports.Course Content 1) Materials Management an overview a) Introduction. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. d) Elements of procurement cycle. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. responsibility and limitations c) Sources of supply and Supplier selection. e) Past Consumption Analysis Technique f) Moving Average method.procedures and practices b) Objectives. and under uncertainty. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). g) Organization based on Commodities. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. scope.

i) Bill of Landing und ether documents. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials.(b) import procedures and documentation. I) Types of inventories. f) Types of L/Cs. c) Categories of importers d) Identification of foreign sources. c) stages of scientific codification. g) Preservation of stores. c) Store location and layout. d) Systems of codification e) Colour coding. 9) Materials receipt and stores a) Introduction and functions of scientific store management. d) Typical layout plans e) Storing practices and identification of materials. c) How is au Indian standard evolved d) Advantages of Standardization. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. Surplus and Scrap Management a) Definition . h) Issue control 10) Codification a) Introduction b) Benefits of codification. e) Payment terms including Letter of credit. g) Custom tariff h) Custom clearance. e) Classification on the basis of usability of materials. b) Basis of classification. I) Centralization and Decentralization of stores. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. 8) Internal assessment test / projects and presentations. b) Types of stores and benefits of scientific storekeeping. 7) Classification of Materials a) Introduction and objectives of classification.

o) Database for Materials Management Systems.b) Need for Scrap yard c) Identification and control. Purchasing and Materials Management By N.K. 2. Pune). 1) Process of Verification. New Delhi).C. New Delhi) 2004 Fifth Edition. 6. d) Management reports on Materials.4. New Delhi). d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. 3. Materials and Logistics Management By Prof. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. L. TCM an Cases Dy AK. Purchasing and Materials Management By P.Nair (Vikas Publishing House. 3. New Delhi). Jhamb (Everest Publishing House. 14) Computers in Materials Management a) Steps in computerization. e) Perpetual Verification. Sundresan (Prentice Hall of India. Datta tr-rentce-Hah iLua.Gopalkrishnan and M. c) Activities of Materials Management covered by Computerization. New Delhi). 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies.4 Technology Management Including Manufacturing Strategy 100 Marks . 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. e) Benefits of Computerization. Material Management-Procedures. Materials Management —An Integrated approach By P. Gopalknishnan (Tata McGraw Hill. 4 5. Reference Text 11.

reliability. quality. continuous Hybrid processes — batch related. line. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. not Manufacturing-specific. jobbing. 7.Course Content 1. batch. 9. 4. speed Process Choice Business Implication of process choice — project. line related Technology Strategy — flexibility. 3. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. 8. 5. 6. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. Focused manufacturing and Group Technology . push vs pull.

5 Business Process Re-engineering & Benchmarking 100 Marks . Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes.in Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 11.4. 12. 15. inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just.Principles and concepts Methodology 10. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . 16.Acquilano 3. l4. 13. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality.

External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2.Course Content 1. 8. 3. 6. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 7.4. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. 9. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 5. 3.7 World Class Manufacturing Practices 100 Marks . 4.

Total productivity through such practices a. viz 6. TOO Toots — Management 5. Publications of JMAM. TOO Tools — problem solving b. Kaizen b.P. Getting the employee involved in above 4. S. T.M E. Problem solving tools such as a. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . Poyal Sheth 3. in) Total Production Maintenance 3. Chroniel of a Quality Detective ..Principles of Japanese manufacturing 2.Dr Shrinivas Gondhalekar. 5-S Principles e.Taichi Dhno• Kaizen Masaki Imai 2.Course content: 1. Beyond T 0 M . T Q M Process . Mike Asher 5.D d.By Gopal Kanji.8 Advanced Supply Chain Management 100 Marks . Combo Kaizon.4. ifl5-S. c. Housekeeping 3.By Robed L Flood 4.M.

. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. c) A framework for network design decisions d) Models for facility location and capacity allocation. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. transshipment 7) International assessment test/ projects and presentations. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. b) Factors influencing network design decisions. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. e) Making network design decisions in practice. Cross-docking. 2) Network design in the Supply Chain. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems.business) e) Distribution strategic. c) Design option for distribution network. (E -. b) Factors influencing distribution network design. Direct shipment. c) Process view of a supply chain. a) The role of network design in-the supply chain. e) Competitive Supply Chain Strategies. d) Distribution network in practice. d) The importance of supply chain flows. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. Milk run. f) Achieving strategic fit. Pull and Push-Putt systems c) Demand driven strategies.Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain.

Cultural differences/ infrastructure/ performance expectation and evaluation. e) Regional differences in Logistics. Advantages and disadvantages of RSP. human resources. product election. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. a) Introduction b) The dimensions of Customer Value. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. c) Conformance to requirements. Issues and steps in RSP implementation. Requirements of RSP. e) Steps in setting up VMI. c) Vendor Managed Inventory (VMI) d) VMI Business Model. d) Mass customization. Value-added services Relationships and experiences. characteristics of mass customization. d) Local autonomy versus central control. Types of and issues In Distribution Integration. d) Strategic pricing 13) Customer Value and SCM. f) Overcoming limitations of VMI 13) Customer Value and SCM. d) E-procurement e) A framework of E-procurement. price and brand. Inventory ownership In RSP. b) Risks and advantage of International supply chain. Benefits. challenges and limitations of VMI. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. g) Distribution Integration. c) International versus Regional products. e) implications and benefits of mass customization f) SCM for mass customization. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. c) A framework for Buy / Make decisions. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. Elements and benefits of JIT systems. a) Introduction .8) Strategic Alliances a) Introduction b) A framework for strategic alliances. Information systems availability. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP.

d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. trademark laws.. d) Confidentiality and proprietary information. product election. Relationships and experiences. government procurement regulations. New Delhi) . Value-added Services. Supply Chain Management Concepts and Cases By Ranul V. trade regulation. c) Conformance to requirements. Supply Chain Management-Strategy.. environmental laws. c) International practices. Aitekar çPrealce all India. Note: All the above topics need to he supplemented by case studies. transportation and logistics laws and regulations. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. Reference Text : 1. patents. copyrights. price and brand.b) The dimensions of Customer Value. New Delhi) 2.

Menon.3.9 Material Handling and Transportation. Machinery Handbook . Reference Text • • • Integrated Material Management — P.4. Gopalakr-ishnan Stores inventory Control — KS. Transportation Modes I Attributes 5. Transportation mix in Economy 6. Total cost concept in Material Handling and Transportation. 50 Marks Course Content 1. 20 Principles o( Material Handling 2. Palletisation 3. Containerization 4.

10 New product development and concurrent Engineering 50 Marks Course content: 1. Operations and Industrial Management . Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4. Applications of VANE at design stage. Operations Management for Completive Advantage .4. Successful pilot run and production sing Reference Text 1. Defining for business goals 2.Chase — Jacobs -Acquilanc .Donald Delmar 2. 5.3. Time bound Research and development and prototype manufacturing 3. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3.

id Grand Ii Quality Detectives — Dr. I. . Ergonomics — Definition and applications 7.4.Shone K J. 3.11 Industrial Engineering Applications and Management 100 Marks Course content 1. Gondhalekar & Payal Shetty.L. Handbook of industrial Engineering & Management — Ireson.3.S. P. Industrial Engineering definition & applications 2. 6. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering .Q. Pre determined methods & time systems (PMTS) & application of low cost automation.O.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. Industrial Engineering and productivity 4.R. V C a. book of industrial Engineering Standards.

load tests etc Use of Use Cases for functional testing. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML.1 Software Engineering .Optional Group— Information Technology 3. Quality assurance of software at each phase in the lifecycle. Function Point. COCOMO.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process.UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. Spiral. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA . Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements . Functional test! Code reviews Stress tests. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. Prototyping.5. Various types of tests such as Black box v/s White box.methods of software estimation such as Line of Code. Preparing Test Data and Test Cases. Rational Unified Process. document the requirements.

Windows Unix.S. . Laptops.Digital Principles and Applications. — Operating systems 2.2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. . Doanid Leach. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . Steven Holzner — Visual Basic S Programming 3.popular server technologies such as the Intel.5. email Protocols. Aiticd Malino . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1.3. the internet Protocol. Databases for data warehousing and other specialized applications • Software Development Platforms. other mobile devices. FTP. o Web Platforms —various protocols used for the internet. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Godbole A. HTTP. devices for backup etc o Server Technology platforms . Storage Area Networks (SAN) .

and SCM products .) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. benefits to an organization.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. difference between data warehouse and a conventional Database. Various models and algorithms for mining. Benefits of ERR • Supply Chain Management — Need for Supply chain integration. Healthcare etc. Application overview of supply chain solution. Steps in building a data warehouse — Extraction.Concepts of an enterprises portal. CRM.6. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. technologies available for building such portals. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. technology tools used for data mining • Knowledge Management .3. Web content and other understructure content. Capturing storing.Functional view of business processes and how they are integrated sing an ERP. forecasting. • Enterprise Resource Planning (ERP) . Types of Knowledge. Transformation and Loading (Eli.Need for KM. • Enterprises Applications integration.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration . modules of a CRM product and what they do — such as sales force automation. Data warehousing products.

Steven Holzner — Visual Basic S Programming 3. other mobile devices.popular server technologies such as the Intel. email Protocols. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1. o Web Platforms —various protocols used for the internet. Godbole A. Laptops. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP.5. HTTP.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop.3. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. Doanid Leach. Storage Area Networks (SAN) . FTP. .Windows Unix. Aiticd Malino . devices for backup etc o Server Technology platforms . the internet Protocol. Databases for data warehousing and other specialized applications • Software Development Platforms.S. . Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). — Operating systems 2.Digital Principles and Applications.

e-business. reasons for their success etc • Study of various business models Including onsite/shoring.growth. • Challenges for these businesses in the domestic and International markets such as Business Development. forecast trends.5 . key players. Talent management Licensing costs & Intellectual property rights. Mergers and Acquisitions . Pricing.Systems – Electives : 3. commerce and pure play ‘e’ models.— Prof Pradeep Pendse Managing IT Infrastructure — TMI .6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . managing Innovation legal Issues. e-commerce. Customer Contract Management and SLAs . Set up & Infrastructure Costs.

5.3.0/4.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .

5.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .including spam. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security .3. Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • IT Security Governance Institute (ITGI) BS.

The engineering view. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn.5.• • • Database Security Network and communication security Business Continuity Management 3. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. . Information Architecture. .

3. 4. Financial Reporting to Management Under conditions of price level change Objective and methodology 5. Application MCS in Public Sector Service Organization & Proprietary Organizations . ORGANIZATIONAL GROWTH Responsibility centers and profit centers . 2. Control of R & D Project Control . Financial goal setting .Problems of growth and corporate control. Mechanics of determining profit objectives of profit centers .Second Year .1 Management Control System — UA 100 Marks Course content: 1.Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System. Management Audit.Administrative Cost Control .Sensitivity Analysis Developing financial goals along organizational hierarchy .Fourth Semester 4.Efficiency Audit . profit centers as a control system De-Centralization and profit centers.Audit . CONTROL IN SPECIAL SECTORS : Scrap Control . Measurement of Assets Employee .Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets .problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company .Internal Audit Government Cost Audit .Analysis of Incremental ROI .identification and creation of profit centers.

Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. 2.Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar . Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . 3. 4. Social responsibility of business — Ethical aspects of corporate policy. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Attitude. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1. 2. Evolution of through ethics in business — Culture and ethics — overview of ethics system. Ghosh (Prentice Hall India) 4.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N.Basic framework of Normative ethics Ethics and decision — Making.2 Business Ethics Corporate Governance Course Content : 1. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications.

4.start Routes to establish an Enterprises (Franchising. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business. Gender Issues in Entrepreneurship. What is Ethical in Ethics by John Henderson 4. Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. advantages Entrepreneur 1) Nature and Development of Entrepreneurship. Entrepreneurship and Enterprise . Incubation Program New Venture expansion – strategies and issues Reference Text . 3) Quick . 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. 3. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur.

capacity and service assets 7. Services Marketing : An Asia-Pacific and Australian Perspective. Greniler (2006). Managing customer relationships 12. 4. Service delivery system. Market positioning 3. Services marketing mix decisions 6. Entrepreneurship Management – By P. Zeithami. Customer complaints and service recovery 10. N.Patterson. Managing demand.1. J. Lazier 2.. and F. Introduction — Nature of services 2. William C. Managing service profit cha 11. 3’d Ed. Collins. By J. Saboo 3. Pearson Education Australia . Services Marketing . Beyond Entrepreneurship – By James C. Lovelock C . Singh. 4h Ed. Literature Published by Support Institutions. V. Walker (2004). Service processes — managing service encounter 8. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Entrepreneurship Development in India – By Biswanath Ghosh 5. Managing people in service organizations Reference Text 1. McGraw H1I 2.Dynamics of Entrepreneurial – By Vasant Desai 4. Bitner. M. aV 0. New service development 5.4 Services Management 100 marks Course content: 1. Customer satisfaction and service quality 9. C. P .

2. N. Water (P & C. Oberoi : Environmental Management (Excel Books) . Pandey : Environmental Management (Vikas) Y. ISO 1400 EMS Certification Major Legislation like air (P & C. Oberoi : Environment Emplaned (Excel) N. K. Environment Protection. 4. K. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. Implementing and controlling agency. P) Act.5 Environmental Management 100 Marks Course content : 1. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. Managerial aspects involved in Environment management.Broad outline of National Environment – policy Definition of Environment with particular reference to management. Saxena & N. directing.Overview of the role and responsibility of the industries Total Quality Environment Management. K. Environment Quality Management . Act 1986 Wild life Protection Act etc. 3. organizing. Significance of environment management . P) Act. 7. 5 6.4. Environmental Issues relevant to India.

lmai’s KAIZEN approach elimination of 3 M’s (Muda.kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. wage structure and Modern approach through multi skilling Wage Incentives . 3. 12. Design of work station.Functional Analysis . Muri). Relation between job evaluation. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques .Electives 4. Evaluation and implementation Phases. 6. application in different functional areas. 8.point crime and lob classification.the concept of learning curve. work sampling.objectives. 4. piece rate and time saved based systems.application in manufacturing and service industries. Whole Brain Thinking Normal Group Techniques. Scatter diagrams.use in solving chronic problems Organizing for quality Circles. principles of motion economy. Quality Circles . Learning Curves . its applicability.applicability and limitations.Classic ILO approach. barriers to its application. Use in Creative problem solving with practical applications Ergonomics . Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). Job Evaluation . Work Measurement .partial. Process observations. concept of Productivity . Pro. effect of environment of productivity . Reference Text .Financial Motivation techniques. Approach to Productivity improvement . Practical application for product and process development and cost reduction. 7. 5. 2. method of implementation of Quality Circles Creativity Based Techniques . use in conjunction with process Concept of Muri (non value adding strain ) and its elimination.Concepts.6 Productivity Techniques 100 Marks Course content: 1. Measurement of Productivity . Scanlon Plan. practical applications in industry.Relationship with total quality Management objectives . 11. Profit Sharing Systems.Brain Storming . quantitative estimation and implication of the learning curve.time study. Structure. design of workplace to suit the human being use of anthropometric data. Brain Storming.Objectives and need for job evaluation. Value Analysis and Value engineering .determined motion time systems . MUra. methods . seven tools-Pareto Analysis. 9.Hawthorne experiment. 10. Sumath’s Total Productivity Model. Multi factor and Total Factor-Models. techniques .

Contributions of Shewhart. Productivity Techniques — P. process capability studies 11. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . 100 TOM Fools — By Mike Asher. Juran. Six Sigma tools.Stastical process control.1.CMM / PCMM 13. R. 6 Total Quality Management 100 Marks Course content: 1. Crosby 3. Murthy. quality circles 10. P. Taguchi. Deming. Contributions of Japanese pioneers Ishikawa. Taichi Ohno. 6. Gopal Kanji Beyond TOM — By P L Flood . Felgenhaum. 5. Cost of quality — Juran / crossby.Lakhe 2. Quality Management in services — the SERVQUAL Model Reference Text 1. Quality improvement and Total Employee Involvement 8. 2. 3. Total Quality — By Institute of Directors 3. Quality tools and techniques 7. TQM in this Service By R. Introduction and evaluation of quality movement 2. JIT manufacturing and Lean manufacturing through waste elimination 9. Shigeo Shingo 4. Basics of stamping & reliability.R. 12. S. Statistical quality control basics.

Scope & coverage. 3.policies of Central — Stale Government towards location— Legal aspects of project management.6 Project Management 100 Marks Course cement: .By Kimi Heidma Project Management . PMP .3y Prasanna Chandra Project Appraisal By P K. 4. Introduction Concept of Project Management.Proc-ct Management Professional .Study Guide . 5.Sy P Gopalakrishnan. Selection of location & site of the project — Factors affecting location . F Ramamoorthy Project Management’ . Mattoo . 6.By S. 2. Computer Applications : Selection of software packages for application to project management - Reference Text 1.Source of Finance — Cost implications thereat Financial Institutions. Role of Consultants in Project Management. Project Function in an organization— Layout of Project Department. 4. Guidelines for funding Risk Analyst5 — Sensitivity Analysis. 5).4. 1. Choudhary Text Book of Project Management . Financing of the Project :. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. 7. 4) Materials Management in Project Planning — Procurement— storage — disposal. V. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. 2 3. Quantitative Aspects of projects .PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project.

6.By Vasant Desai . Project Management .

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