This action might not be possible to undo. Are you sure you want to continue?
Syllabus for THREE YEAR DEGREE COURSE in TOURISM AND TRAVEL MANAGEMENT (For General and Vocational Course)
Prepared by Department of Geography in collaboration with Department of Tourism Jagiraod and Bajali College
THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (FOR GENERAL AND VOCATIONAL COURSE)
1st Year Semester 1st 2nd Paper 101 (Theory) 201 (Theory) Marks 75 75 Class per week 6 6 Credit 6 6
2nd Year Semester 3rd Paper 301 (Theory) 302 (Practical) 401 (Theory) 402 (Practical) Marks 50 50 50 50 Class per week 4 4 4 4 Credit 4 4 4 4
3rd Year Semester 5th Paper 501 (Theory) 502 (Theory) 601 (Theory) 602 (Practical) Marks 100 100 100 100 750 60 Class per week 8 8 8 8 Credit 8 8 8 8 60
Total Marks: 750 (Theory marks: 550 and Practical marks 200)
In the paper 10 marks are kept for internal assessment.e. Likewise. Evaluation of Training Report and Project Report shall be done by different panel of examiners. The part (i) shall carry 40 marks including 10 marks for viva voce and the remaining part (ii) shall carry 50 marks including 10 marks for viva voce. THREE YEAR DEGREE COURSE 3|Page .i. (i) On Job Training Report and (II) Field Study Report. * The students of BA (TTM) shall have to go on a Two weeks’ on-the-job training after completion of their fourth semester examination in any leading tourism enterprise which is duly approved by the Department and submit the Training Report at least three months before the commencement of their final semester examinations. the students shall have to go on extensive field study tour after completion of their fifth semester examinations and subsequently submit a detailed report on the subject one month before the commencement of the sixth semester examination.. as recommended and approved by the Vice Chancellor. each comprising of one external and one internal evaluator.(FOR GENERAL AND VOCATIONAL COURSE) Paper 101 201 301 302 401 402 501 502 601 602 THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT Title Conceptual Framework of Tourism Tourism Resources of Assam and North-east India Tourism Policy. Planning and Development Practical on Map work and Tourist Map Designing Tourism Organization: Travel Agency and Tour Operator Practical on Computer Application in Tourism and Itinerary designing Tourism Management Tourism Resources of India Tourism Marketing Field study and On Job Training Marks 75 75 50 50 50 50 100 100 100 * 100 Note: Paper -602 shall comprise two parts .
TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) FIRST SEMESTER Paper – 101 Conceptual Framework of Tourism Total Marks-75 Total Credit-06 Internal Assessment Marks-10 Total No of Class-60 Time-3 Hours (13 Marks. visitor. 13 Classes) 4|Page . 13 Classes) (5 questions carrying 13 marks each taking 1 question from each unit) Unit – I Conceptual Framework • • • • • • • • Tourism: definition. meaning. recreation and tourism and their Interrelationship Concept of tourism resource. 'Renaissance’ and ‘Age of Grand Tours'. travelers.Types. transit visitor and excursionist .definition and differentiation Leisure. concept of “Paid holiday” understanding tourism motivations Factors affecting growth and development of International and national Tourism Concept of Push and Pull factors in Tourism Impacts of Industrialization and Technological Advancements on tourism industry Unit – III Infrastructure in Tourism • • • • Tourism Infrastructure . attraction. product. nature and scope Tourist. Forms and Significance Accommodation: Forms and types Transport Sectors: Modes and relative significance Other support Infrastructures required for tourism (13 Marks. market. 11 Classes) Unit – II Historical Dimensions of Tourism • • • • • Travel and tourism through the Ages: Early Travels. Emergence of modern tourism. industry and destination in the context of tourism Components and elements of tourism: Intermediaries and suppliers The tourism system Types and typologies of tourism Approaches to study tourism (13 Marks.
Bhatia. Cooper. Planning. Pricing. Forecasting. Fletcher. S. Delhi. balance of payments. Starling Publishers Pvt. (2002): Modern Dictionary of Tourism. S. Excel Books . (1995): Economic Impact of Tourism Development. K. (2001): Managing Tourist Destination: Development. Kamra & Chand (2002): Basics of Tourism. (1993): An Introduction to Travel and Tourism. New York. Krishna. Chottopadhyay. Starling Publishers.K. Kanishka Publishers. Prasad. New Delhi-110002 5|Page . New Delhi-02 5. Excel Books . Kanishka Publishers Distributors.N. (2003): Travel Agency Operation: Concepts and Principles. K. Sadual S. An Indian Experience. V V V and Sundari V B T (2009): Travel and Tourism Management.N. K (2001): Economics of Tourism. Mishra. Negi. D and Wanhill. marketing. foreign exchange etc. 2. New Delhi-110002 10. Delhi – 95 8. Theory Operation and Practice. S. Gilbert. REFERRED BOOKS 1.Unit – IV Tourism Demand and supply • • • Concept of demand and supply in tourism Unique features of tourist demand Constraints in creating ideal destination (13 Marks. Ltd. Seth. Socio-cultural impacts of tourism: cultural exchange among nations and international understanding Impacts of tourism on ecology and environment. Kanishka Publishers Distributors. Kanishka Publishers. (1991): Tourism Development: Principles and Practices. Raj. New Delhi-02 4. Addison Wesley Longman Publishing. Policies. New Delhi 11. Bhat. 11 Classes) Unit – V Significance of Tourism Industry • • • (13 Marks. J. New Delhi – 28 7. New Delhi – 28 6. K. multipliers of tourism. (2002): Tourism: Principles and Practice. New Delhi 9. K (2008): Basics of Tourism Management. Krishnan. J. P. USA 3. C. Ivy Publishing House. Impacts. K. Kanishka Publishers. A. Kamra. 12 Classes) Economic impacts of tourism: income and employment.
fair and festivals. tiger reserves. dance and music. Religious Tourism Resources: Religious shrines/ centers. dance and music. rivers. etc. handicraft and handloom. fair and festivals. dress materials. Cultural Tourism Resources: Major tribes. national parks.THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) SECOND SEMESTER Paper – 201 Tourism Resources of Assam and North-East India Total Marks-75 Total Credit-06 Internal Assessment Marks-10 Total No of Class-60 Time-3 Hours (5 questions carrying 13 marks each. Natural Tourism Resources: National Parks. Historical Tourism Resources: Monuments. river and river islands. taking 1 question each from unit I. tiger reserves. customs and rituals. wildlife sanctuaries. museums. historical sites. 13Classes) Assam: Physical Background. Tribal Tourism Resources: Major tribes. 17Classes) • • • • Historical Tourism Resources: Monuments. wildlife sanctuaries. religious fairs and festivals etc. archaeological and ruins sites of the states of North-east India. Natural Vegetation. Climate. arts and crafts. bird sanctuaries. waterfall. waterfall etc. cuisines. Drainage System and Transport and Communication. hill stations. (26 Marks. archaeological and ruins sites of Assam Religious Tourism Resources: Religious shrines/centers. art and architecture. 20 Classes) Unit – III Physical background and tourism resources of N-E India • • • • North-East India: Physical background. Satra institution of Assam: Significance of Satras of Assam as a Cultural and Religious tourist Attraction. hill stations. II and IV and 2 question from unit III) Unit – I Assam: Physical Background and natural tourism resources • • • (13 Marks. fair and festivals of the tribes 6|Page . art and architecture. etc. lakes. lakes. religious fairs and festivals etc. historical sites. Religious and cultural tourism resources of Assam: (13 Marks. bird sanctuaries. Ecotourism and its prospects Unit –II Historical.
North Eastern Geographer. B. 2 questions from Unit II carrying 10 and 5 marks respectively and 2 questions from Unit III carrying 10 marks each) Unit-I: Introduction to planning • • • Concept. Guwahati.N. (2004): The story of Tourism: An enchanting journey through Indias’ North. Bora. MMC Bhawan.. A. Ltd. ghy 5.. Rajesh Publishers. No. A Diagnostic Survey in Spatial Pattern. Datta.K. P. Bora.J. (ed)(1990): Traditional Performing Arts of North-East India. (2004): Tourism in Assam. Taher. tourism planning approach Steps in tourism planning (10 Marks. 9. (1991): Tribes of Assam: Part – III.(1998): Geography of Assam. definition. B. Assam. Bhattachararya. Assam 6. B. 10 Classes) Trend and prospects of different types of adventure sports in the states of North-east India and their tourism significance Popular tourist festivals organized for the promotion of tourism in the states of North-east India REFERRED BOOKS 1.C.. M. Vol. Mahanta. Bhagawati.N. Tribal Research Institute.East.K. New Delhi-02 4. Bordoloi.Unit – IV Adventure Sports and Tourist Festivals of N-E India • • (13 Marks. USB Publishers Distributors Pvt. nature and process of planning. Kar. P. Ghy-3 3. Assam academy for Culture Relations. Planning and Development Total Marks-50 Total Credit-04 Internal Assessment Marks-05 Total No of Class-40 Time-2 Hours (Total five questions: Taking one question from Unit I carrying 10 marks. (1977): Tribes of North-East India. Trends and Potentialities.. A.K. Bani Mandir. New Delhi 2. Types of Planning Importance of planning in tourism. 10 Classes) 7|Page . Sheila and M. 1&2 THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) THIRD SEMESTER Paper – 301 Tourism Policy.
K. J. S (2007) : Tourism Economics. 13 Classes) Unit-II: Approaches of planning in tourism • • • Planning approaches for different forms of tourism: Eco tourism. (2000): Planning For Tourism. of India for the development of tourism sector National Action plan for tourism (NAPT) 1992: Objectives and strategies.K. Planning & Development. Mukhopadhyay. Rural Tourism Planning for the development of a tourist destination Impacts of unplanned tourism development on a tourist destination (20 Marks. (1996): Tourism: Strategies.K. and 2 questions from Unit III carrying 7 and 8 marks respectively) Unit-I (10 Marks. UK THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) THIRD SEMESTER Paper – 302 Practical on Map Work and Tourist Map Designing Total Marks-50 Total Credit-04 Internal Assessment Marks-05 Total No of Class-40 Time-3 Hours (Total four questions: Taking one question each from Unit I and II carrying 10 marks. policy on the development of tourism in the state (Tourism Policy of Assam 2008) along with tourism policy of Arunachal Pradesh and Meghalaya REFERRED BOOKS 1. 6. (2000): Tourism Planning & Dev 5.• Factors influencing in tourism planning (15 Marks. (1991): Tourism Planning: An Integrated and Sustainable Development Approach. New York. 17 Classes) Unit-III Planning for Tourism in India • • • Tourism policy of India: study about the plans and policies of the govt. Inskeep. E. Assam govt. Sharma. Van Nostrand Reinhold. Sinha. 10 Classes) 8|Page . urban tourism. Sharma. UNWTO (2001): National and Regional Tourism Planning: Methodology and Case Studies: Thomson Learning. ANE Books New Delhi-02 3.K. R. 4. 2.
2 questions from Unit II carrying 10 mark each and 2 questions from Unit III carrying 10 and 5 marks respectively) Unit –I Travel Organisation (10 Marks. IST (Indian Standard Time). transport availability maps (road. lnternational date line. Elements of Practical Geography. air. R. use of conventional signs and symbols in maps and signs especially singificant for tourism sector (10 Marks. Tour Operator Total Marks-50 Total Credit-04 Internal Assessment Marks-05 Total No of Class-40 Time-2 Hours (Total five questions: Taking 1 question from Unit I carrying 10 marks. 8 Classes) 9|Page . Govt of India 3. drainage. water. New Delhi 2. Singh.III • • Preparation of brochure of a native tourist destination or a poster of a theme event and a festival calendar of the locality/ area Assessment of tourism facilities and services at local level and preparation of a report thereof Unit V Practical Note Book/ Report and Viva Voce • Practical Note Book & Viva-voce (5+5 marks) REFERRED BOOKS 10 1. 12 Classes) Study of climatic.L.• • Unit-II • • Exercises on basic concepts of maps: latitude. calculation of time.. historical and religious tourist spots with their transport connectivity (15 Marks. 18 Classes) Unit. GMT (Greenwich Mean Time) Scale of the map and measurement of the distance on map. 1908.B. Kalyani Publishers. Websites of National and International tourism organization THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) FOURTH SEMESTER Paper – 401 Tourism Organization: Travel Agency. railway) of Assam Tourist map design: maps showing national parks and wildlife sanctuaries. and Singh Rana P. cultural. Ministry of Tourism: Brochures published covring physical cultural attractions of India including brochures published under Incradible India campaign. longitude.
Trends and Potentialities. etc. A. Negi. Ghy-3 3. New Delhi 4. 14 Classes) • • • • • Enterprunership and tourism Procedure for setting up of Travel Agency and Tour Operating Enterprises. reservation and itinerary. types. tour package formulation. types.TAAI. V.S. tour operations and post-tour management Source of income of travel agency and tour operator: commission. Functions of tour operators: Negotiation and liasioning with principles. MMC Bhawan. Mandal. documentation.• • Organization and Functions of UNWTO. K. Daryaganj. Wisdom Press. New Delhi-02 10 | P a g e . service charges and mark up on tours Unit – III Approval. ticketing. tour counseling. types and designing a tour package. Travel Formalities and Tour Package Designing (15 Marks. Cyber Tech Publication.(1998) : Travel Agency & Tour Operation. J. 18 Classes) Unit – II Understanding of Travel Agency and Tour Operator • • • • • Travel Agency and Tour Operation Business: Definition and differentiation. SITA. Ltd. Tourist Guide: definition. (2011): Travel Agency Management. IATO.K (2008): Travel and Transport Agency. International Air Transport Association (IATA) Travel Formalities: Passport. of Tourism (DOT). concept and Principles. New Delhi-02 5. IATA and PATA Case studies of Travel agency and Tour operators: Thomas Cook. duties and responsibilities REFERRED BOOKS 1. Kanishka Publishers. P. (1991): Tourism Development: Principles and Practices. New Delhi 2. pre-tour arrangements. K. Their role in development of tourism industry Approval from Dept. Bani Mandir. TCI and any one successful travel agency of Assam/ NE India (20 Marks. immigration related services. Visa and Health Regulation along with travel documents required for visiting NE region of India: Restricted Area Permit (RAP) and Inner Line Permit (ILP) Tour Packaging: definition. Distributors. forms of organizations Genesis and growth of travel agency and tour operator business Functions of a travel agency: travel information. Bhattachararya. Starling Publishers Pvt. Bhatia. (2004): Tourism in Assam. Negi. Ansari Road.
Unit . operating systems. spread sheet. Definition and Generation of Computers Basic Understanding of Hardware and Software devices including input devices.THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) FOURTH SEMESTER Paper – 402 Practical on Computer Application in Tourism and Itinerary designing Total Marks-50 Total Credit-04 Internal Assessment Marks-05 Total No of Class-40 Time-3 Hours (Total four questions: Taking 1 question from Unit I carrying 5 marks and 1 question each from Unit I. and Power Point 11 | P a g e (10 Marks 13 Classes) . word processor. Unit II and Unit III carrying 10 and marks each) Unit – I: Introduction • • (5 Marks 10 Classes) Introduction of Computer. output devices. etc. databases. Excel.II: Introduction to Windows: Ms Word.
Online Messages etc. Search Engines. Ltd. setup timer etc. moving and coping object. adding graphics object.III: Internet • (10 Marks 7 Classes) Introduction to Internet. Introduction to Power Point. etc. Print setup. Bani Mandir. Using auto correct features. Access to Sites. Accessing Web Sites. Ghy-3 2.• • • Windows. functions and advantages of Windows. etc. cpening and saving a document. Adding clip art picture. Creating new documents. Sending and Receiving. Saxena. e-mail Subscription. Searching through various Search Engines. Introduction to Microsoft Excel: Formulas and their uses. Using the auto text feature. drawing basic shape – rectangle. auto format. (10 Marks 10 Classes) UNIT-IV: • Designing of Tourist Itinerary:Project work on preparation of a tourist itinerary/ tourist broacher/ information leaflet with the help of computer incorporating the important destinations of Assam. McGraw Hill 4. e-mail. Chatting. Print/ page setup. P. Unit – V: Practical work • Practical work and Viva. (2004): Tourism in Assam. ( 2003): First course in computers. Spell and grammar checking. Rulers and guides. MMC Bhawan. McGraw Hill 3. set language options. formatting text. Find and replace. Introduction to MS Word. Adding printing a document. etc. Creating form. Mail merge. Bhattachararya. Graphics. Table. Look up. TOM Bengel ( ): Teach yourself Microsoft ward . circle. setup show. headers and footers.Voce (5 +5) Marks 10 REFERRED BOOKS 1. S. Document Window. Numbering pages. Formatting text. Unit . Trends and Potentialities. creating. Power Point presentation screen. viewing the document. New Delhi 12 | P a g e . Goal seek and scenario. automatic slide show. Previewing documents. Pvt. Tom Bengel( ): Teach yourself Microsft Excel . Vikas publishing House. North-east India and India. Editing text.
20 Classes) Unit II: Importance of Management Functions in Tourism • • Planning: Nature. staffing. type. steps. controlling.THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) FIFTH SEMESTER Paper – 501 Tourism Management Total Marks-100 Total Credit-08 Internal Assessment Marks-10 Total No. organising. and as a profession Functions of management and their relevance in tourism industry: planning. arts. 10 Classes) Meaning. importance of planning in tourism development Organising: Principles of organising. concept and characteristics of management Nature of management: Management as a mcience. directing. process and levels of planning. 2 question from Unit II carrying 15 marks each and 4 questions from Unite III and IV carrying 10 and marks each) Unit I: Fundamentals of Management • • • • (20 Marks. span of management and levels of authority strategies for improving the human resources through organising in tourism 13 | P a g e . of Class-60 Time-3 Hours (Total 8 questions: Taking 2 question from Unit I carrying 10 marks each. coordinating Types of management: operative and administrative management (30 Marks.
Daryaganj. (20 Marks. 15 Classes) Unit IV: Destination Management: • • • The Tourist Destination Management of the Destination: Maintaining the infrastructure. (2008): Organization and Management. Kotaler. Museum. Tourism. New Delhi-02 Kumar. Health.. Ansari Road. K. environmental quality preservation of attractions through tourism Future of the destination: increasing competitiveness for globalization and satisfying the tourist needs REFERRED BOOKS Agarwal. IATA. etc. Wisdom Press.. Pearson Education.. TAAI and their role.• • • • • Staffing: Steps and process of staffing. (2001): Tourism and Hospitality Management. Civil aviation. problems in human relations. (1985): Travel and Tourism Management. organization. FHRAI. Tata McGraw-Hill Publishing Co. national and International (20 Marks. International tourism organizations: Role of the international organizations like UNWTO. Commonwealth Publishers. ITDC. sources of recruitment in tourism. London. and its importance tourism Managing risks. importance of training and development of the human resources in tourism Controlling: Concept and process of controlling. Macmillan Press Ltd. difference between coordination and co-operation types of co-coordinating: among individual. Archaeology. Akshay (1997): Tourism Management. Transport. PATA. India Kotahri.. P. ICAO etc in the promotion and development in tourism worldwide. control techniques Directing: Principles of directing. New Delhi-02 14 | P a g e . Role of State Tourism Development Corporation in the development of tourism in respective state • • National tourism Organisations: Organisations like NTO. (2011): Travel Agency Management. nature and importance of co-coordinating. managing events in tourism management Unit III: Tourism Organisations: Inter-governmental. Forest. New Delhi-08 Foster. D. motivation of the workforce of the tourism organization and the strategies for establishing healthy human relationship Co-ordinating: Meaning. R D. Wisdom Press. New Delhi-02 Negi. 15 Classes) • Inter-governmental organizations and tourism industry: co-ordination of the tourism industry with government departments viz. Anurag (2011): A Textbook of Tourism Management.S. control mechanism for measuring the performance and corrective actions. Culture.
Buddhism. of Class-60 Time-3 Hours (Total 8 questions: Taking 2 question from Unit I carrying 10 marks each.Tourism International Press. Cultural and Religious tourism resources of India (30 Marks. 20 Classes) • • • • Art and architecture of tourism significance World Heritage monuments and other prominent monuments of India Cultural tourism resources: Indian Classical dances and Folk dance forms. 2 question from Unit II carrying 15 marks each and 4 questions from Unite III and IV carrying 10 and marks each) Unit – I Knowledge of history and its importance in tourism • • (20 Marks. fairs and festivals – religious and socio-cultural Religious tourism resources: Major religions of India. Christian. British rule and genesis of modern tourism in India Unit – II Historical. 10 Classes) Brief outline of Indian history in ancient.Wahab. Sikhism and Jainism and study of the famous shrines/centers of the major religions of India 15 | P a g e . art and handicraft.Hinduism.( 1986): Tourism Management. medival and modern period and growth and development of travel related activity.E. Islam. London THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) FIFTH SEMESTER Paper – 502 Tourism Resources of India Total Marks-100 Total Credit-08 Internal Assessment Marks-10 Total No. S. music and musical instruments.
Raina. New Delhi-02 8.. (2007): Indian Tourism Practices. Buddhist circuit . S. A.Palace on Wheels. Royal Orient Express. 15 Classes) Tourism promotional festivals of India Museum and art galleries of India Tourist Trains in India. Metro trains and Hill trains of India. Important tourism Circuits. Mukerjee. (1986): Tourism & Cultural Heritage of India. Shillong and Kaziranga. Fairy Queen. Kanishka Publishers. Heritage on wheels. ( 16 | P a g e ): Cultural Tourism in India . B. Hussain. water based and aero based adventure sports of India Unit – IV Catalyst of Tourism Development in India • • • • • (20 Marks. Goa. Jaipur 2.Unit – III Natural tourism resources of India • • • • (20 Marks.Guwahati.(1987) :The national culture of India. Abhijit Publications 5. A. Sarnath and Kushinagpur and Green triangle. Chennai. Kanchipuram and Madurai. Agra and Jaipur. R.Mumbai. Bird Sanctuaries. ): Indian Architecture – Hindu and Buddhist Period : The Culture and Art of India: George 7. Harle. ( ): The Art and Architecture of Indian Sub Continent 3.. New Delhi-02 9. Deccan Odyssey. Raina. (2008): Festivals in Indian Society. Trivandrum and Kerela. Distributors.C. tiger and crocodile project sites of India Major hill stations. Principles and Practices. R.A.Lumbinie. Bodhgaya. 15 Classes) Brief study of National Parks and Wildlife Sanctuaries. Puri. Adventure Sports: Existing trends and places of importance for Land based. J. Sharma. A. New Delhi 4. Mittal Publication. C. Philip. Joseph. Percy. Bhubaneswar. Jacob. (2005) Fundamentals of Tourism and Indian Religion. Islands. ( 6.K. Puri. Southern triangle Mahabalipuram.Golden triangle . National Book Trust.Delhi. R. L.A.K. Singh.Konark Important hotel chains in India REFERRED BOOKS 1. ROSA Publication. Acharya. river and river islands of India Important sea Beaches of India. U.
product. Singh. qualitative and quantitative data and marketing information system (MIS) and its function Consumer and consumer behaviour. 20 Classes) Unit II: Market Research • • • Understanding of marketing research. Defining marketing mix. C. targeting and positioning and market strategies (30 Marks.10. Concept of primary data. Factors influencing the buying behaviour of consumers Market segmentation and bases for segmenting consumers markets. H. service. ( ): Dynamics of Historical Cultural & Heritage Tourism ): Hill Tourism Planning & Development THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) SIXTH SEMESTER Paper – 601 Tourism Marketing Total Marks-100 Total Credit-08 Internal Assessment Marks-10 Total No. 2 question from Unit II and Unit III carrying 15 marks each and 2 questions from Unite IV carrying 10 and 5 marks respectively) Unit I: Understanding of Marketing • • • • (15 Marks. the 8 P’s of marketing mix (30 Marks. differentiation of product marketing and service marketing. ( 11. secondary data. 10 Classes) Marketing: Concept and defination and its significance in tourism industry Basic concept of need and want. Rai. 20 Classes) Unit III: Marketing Mix in Tourism Industry 17 | P a g e . demand. market and sales Significance of service and characteristics of service marketing. R. of Class-60 Time-3 Hours (Total 8 questions: Taking 2 question from Unit I carrying 10 and 5 marks respectively.
nature of tourism product. (1984): Marketing Management (Tourism in your Business). Sales promotion. S. process of communication. Marketing strategy for promotion and development of a tourist destination REFERRED BOOKS Bisht.. Tourism International Press. Canadian Hotel and Restaurant Ltd.J. Upper Saddle River. ( ): Tourism Marketing and Management Handbook. H. P. E. Ansari Road. Sarup Book Publishers Pvt. USA. (1988): Marketing for Tourism. Ltd. Bowen. Importance of Advertising in Tourism. (2010): Tourism Marketing. J (1996): Marketing for Hospitality and Tourism. F. S.( ): Basic Marketing – A management approach Stephan. Prentice Hall. Market Practices in Tourism Industry. Media timing Distribution: definition. New Delhi. Darayaganj.S. public relation. H. 10 Classes) Unit IV: Destination Marketing • Necessary attributes for a ideal tourist destination.Word-of-Mouth Information. factor influencing in distribution policy. Advertising.02 Holloway.C.M. Destination life cycle. S. Pitman Publishing. G. Macmillan India Ltd. et al ( Wahab.V. Major pricing strategies for products of tourism industry Communication: Concept and purpose of communication for an organization. J. Stages of launching a new product. London Woodruffe. ( ) : Tourism Marketing Kotler.07458 Maclean. Selection of message and media. Barriers of effective communication. NJ.02 18 | P a g e . distribution system. (1997): Service Marketing. P. Product life cycle (PLC) Branding concept and need of branding of a product for a tourism company Pricing: Definition and influencing factors. Prentice Hall ): Tourism Marketing. the role of Travel Agency and Tour Operator as intermediaries of Tourism Industry (15 Marks. McCarthy.• • • • • • Product: Definition and levels. personal and social selling. J & Makens. London Jha. Plant. New Delhi. Promotion: Major tools of Promotion Mix.
THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) SIXTH SEMESTER Paper – 602 Field study and on Job Training Total Marks-100 Total Credit-08 Internal Assessment Marks-10 Time slote for discussion with students/providing guidance. etc. should be atleast-30 hours Time-3 Hours Unit I: On Job Training report • Evaluation of the training report and Viva-voce (30+10) (40 Marks) Unit II: Field study report • Evaluation of the field study report and Viva-voce (40+10) (50 Marks) 19 | P a g e .
20 | P a g e .