Sep 2011

Rank 2011

Jan 2011

Brand Value 

Brand 
Rating 

Enterprise 
Value

Internet

48,278

AAA+

147,397

Brand Value / 
Enterprise Value  
(%) 
33%

Brand

Industry Group

Brand Value 

Enterprise 
Value 

44,294

143,016

Brand Value / 
Enterprise Value 
(%)
31%

Brand 
Rating

1

Google

2

Apple

Consumer Electronics

39,301

AAA

322,713

12%

29,543

244,382

12%

AAA

3

Microsoft

Software

39,005

AAA+

154,422

25%

42,805

165,725

26%

AAA+

AAA+

4

IBM

IT services

35,981

AA+

219,436

16%

36,157

189,718

19%

5

Wal‐Mart

Retail‐Department Stores

34,997

AA

142,976

24%

36,220

154,325

23%

AA

6

Vodafone

Telecoms Services

30,740

AAA+

191,074

16%

30,674

192,456

16%

AAA+

7

General Electric

Miscellaneous Manufactur

29,060

AA+

418,214

7%

30,504

475,066

6%

AA+

8

AA+

Toyota

Auto Manufacturers

28,800

AA+

222,692

13%

26,152

204,864

13%

9

AT&T

Fixed Line

28,354

AA+

230,280

12%

28,884

235,987

12%

AA+

10

HSBC

Banks

27,100

AAA

144,531

19%

27,632

171,163

16%

AAA

11

Coca‐Cola

Beverages

26,994

AAA

83,225

32%

25,807

69,508

37%

AAA+

12

Samsung

Consumer Electronics

26,578

AAA‐

104,836

13

Wells Fargo

Banks

25,451

AA+

124,710

20%

28,944

136,069

21%

AA+

14

Bank of America

Banks

25,346

AAA‐

64,722

39%

30,619

120,195

25%

AAA‐

15

HP

IT services

24,992

AA+

65,845

38%

26,756

84,186

32%

AA+

16

Verizon

Telecoms Services

24,687

AA+

195,607

13%

27,293

381,093

7%

AA

17

McDonalds

Retail‐Restaurants/Pubs

24,211

AAA

99,459

24%

21,842

89,595

24%

AAA

18

Intel

Consumer Electronics

23,491

AA+

99,826

24%

19,078

92,546

21%

AA+

19

Santander

Banks

23,403

AAA

26%

AAA

20

Tesco

Retail‐Food

21,640

AAA

63,038

34%

21,129

69,868

30%

AAA

21

Mercedes‐Benz

Auto Manufacturers

20,889

AA‐

103,690

20%

20,798

114,328

18%

22

Amazon

Internet

20,885

AA

87,518

24%

17,780

64,132

28%

AA

23

BMW

Auto Manufacturers

20,466

AA+

102,869

20%

20,157

92,873

22%

AA+

24

Shell

Oil&Gas

20,376

AAA‐

233,668

9%

18,605

222,664

8%

AAA‐

25

Pepsi‐Cola

Beverages

19,093

AA+

40,041

48%

19,514

79,149

25%

AA+

26

The Home Depot

Retail‐Department Stores

18,975

AA‐

57,648

33%

20,423

60,527

34%

27

Chase

Banks

18,801

AA‐

79,710

24%

19,150

90,089

21%

AA‐

28

Nike

Apparel

18,735

AAA

31,954

59%

18,437

31,590

58%

AAA

29

Mitsubishi

Distribution/Wholesale

18,441

AA

195,271

9%

20,473

195,041

10%

AA

30

Orange

Telecoms Services

18,348

AA+

99,482

18%

18,622

106,791

17%

AA+

31

China Mobile

Cellular Telecoms

17,835

AA

153,448

12%

19,317

170,543

11%

AA

32

ICBC

Banks

AA‐

225,822

8%

17,194

218,132

33

Nestle

Food

17,342

AA

68,567

25%

17,455

66,288

26%

AA

34

Ford

Auto Manufacturers

16,558

AA+

93,102

18%

16,662

108,342

15%

AA+

35

Barclays 

Banks

16,480

AA

31,486

52%

17,358

50,683

34%

AA

36

Bradesco

16,281

AAA

27%

AAA

37

UPS

Transportation

16,230

AA+

70,900

23%

17,012

73,300

23%

38

American Express

Diversified Finan Serv

15,952

AA

52,836

30%

15,529

45,505

34%

AA

39

Siemens

Miscellaneous Manufactur

15,830

AA+

101,313

16%

16,769

103,770

16%

AA+

40

Chevron

Oil&Gas

15,772

AA+

191,446

8%

16,265

169,618

10%

AA

41

TATA

Iron/Steel

15,751

AA+

92,381

17%

15,087

103,721

15%

AAA‐

42

China Construction Bank

Banks

15,640

AA

171,864

9%

17,092

205,564

8%

AA

43

BNP Paribas

Banks

15,468

AAA‐

45,059

34%

16,643

64,882

26%

AAA‐

44

Target

Retail‐Department Stores

15,357

AA

46,283

33%

15,989

52,694

30%

AA

45

Walt Disney

Banks

17,505

67,602

57,741

25%

35%

28%

21,511

26,150

18,678

113,327

100,281

69,604

19%

AA+

8%

AA+

AA

AA‐

AA

AA+

Media

15,239

AAA+

N/A

n/a

15,424

52,049

30%

AAA+

46

Honda

Auto Manufacturers

14,984

AAA‐

86,242

17%

16,355

90,658

18%

AAA‐

47

Citi

Banks

14,972

AA

74,834

20%

17,133

105,323

16%

AA

48

Deutsche Bank

Banks

14,509

AA+

38,778

37%

15,169

52,442

29%

AA+

49

Volkswagen

Auto Manufacturers

14,230

AA‐

111,052

13%

12,705

82,447

15%

A+

50

ExxonMobil

Oil&Gas

13,949

AA+

333,779

4%

13,756

311,832

4%

AA+

51

Itaú

Banks

13,932

AA

70,777

20%

16,655

98,923

17%

AA

52

BBB

Hitachi

Electrical Compo&Equip

13,740

BBB

58,645

23%

14,503

50,569

29%

53

GDF Suez

Electric

13,621

AA

148,381

9%

12,902

132,442

10%

54

AXA

Insurance

13,501

A+

35,338

38%

15,099

41,269

37%

AA‐

55

Sberbank

Banks

13,396

AAA‐

65,840

20%

12,012

64,329

19%

AA+

AA

56

Nissan

Auto Manufacturers

13,237

AAA‐

72,078

18%

13,705

69,638

20%

AAA‐

57

Sony

Home Furnishings

12,788

AAA‐

20,165

63%

13,194

28,994

46%

AAA‐

58

JP Morgan

Banks

12,661

AA‐

58,940

21%

13,241

66,615

20%

AA‐

59

Credit Suisse

Banks

12,598

AAA‐

32,273

39%

13,497

46,645

29%

AAA‐

60

Oracle

Software

12,377

AA

126,338

10%

14,602

134,787

11%

AA

61

T‐Mobile

Cellular Telecoms

12,223

AA

N/A

n/a

11,553

75,976

15%

AA

62

Bank of China

Banks

12,109

AA

123,535

10%

13,257

131,499

10%

AA+

63

Total

Oil&Gas

11,958

A+

141,780

11,828

147,473

64

Comcast

Media

11,796

AA+

N/A

n/a

11,876

73,693

16%

AA+

65

Goldman Sachs

Banks

11,652

AAA‐

60,627

19%

13,406

81,679

16%

AAA‐

66

Sam's Club

AA‐

28,395

40%

11,952

30,649

39%

67

Movistar

Cellular Telecoms

11,363

AA

137,906

8%

14,935

142,731

10%

AA

68

Dell

IT services

11,246

AAA‐

21,269

53%

10,983

18,953

58%

AAA‐

69

Walgreens

Retail‐Drug Store

11,182

AA‐

31,632

35%

11,707

33,395

35%

AA‐

Retail‐Department Stores

11,490

8%

8%

A+

AA‐

70

Olay

Cosmetics/Personal Care

11,149

AA

34,998

32%

11,066

35,777

31%

AA

71

NTT

Telecoms Services

10,895

AA

61,258

18%

10,338

60,334

17%

AA

72

Agricultural Bank of China

Banks

10,813

A+

135,502

8%

9,283

134,233

7%

A+

73

Allianz 

Insurance

10,799

AA‐

48,428

22%

10,898

50,937

21%

AA

74

Heineken

Beverages

10,770

AA+

25,399

42%

11,108

25,314

44%

AAA‐

75

NTT Docomo

Fixed Line

10,616

AAA‐

74,457

14%

9,801

73,144

13%

AA+

76

Unitedhealth 

Healthcare‐Services

10,594

AA+

43,917

24%

10,606

35,660

30%

AA+

77

Toshiba

Electronics

10,409

AA‐

22,048

47%

11,136

23,199

48%

AA‐

78

3M

Miscellaneous Manufactur

10,257

AA+

60,053

17%

10,532

64,471

16%

AA+

79

E.ON

Electric

10,235

A+

80,000

13%

10,513

105,505

10%

A+

80

Cisco

Telecoms Services

10,162

AA‐

54,166

19%

11,667

90,446

13%

AA‐

81

ASDA

Retail‐Department Stores

10,122

AA‐

21,313

47%

10,689

23,005

46%

AA‐

Transportation

9,780

AA‐

17,838

55%

9,778

21,628

45%

AA‐

83

H&M

Retail‐Clothing & Footwear 

9,762

AA

47,150

21%

9,875

55,629

18%

AA

84

82

Fedex

DHL

Transportation

9,728

AA

24,871

39%

10,686

27,779

38%

85

Carrefour

Retail‐Department Stores/ Mixe

9,722

AA

23,670

41%

11,894

37,959

31%

AA

86

CVS

Retail‐Drug Store

9,698

AA‐

23,476

41%

9,286

23,379

40%

AA‐

87

Panasonic

Home Furnishings

9,581

AA

33,735

28%

12,525

44,793

28%

AA

88

eBay

Internet

9,420

AAA

24,462

39%

8,002

17,711

45%

AAA

89

BP

Oil&Gas

9,412

BB

133,366

7%

8,754

131,470

7%

90

PetroChina

Oil&Gas

9,339

AA

223,217

4%

8,031

217,182

4%

AA

91

BT

Telecoms Services

9,333

AA+

35,571

26%

9,061

31,987

28%

AA+

38,168

24%

9,526

49,565

Banks

AA

BB

92

Banco do Brasil

9,302

AAA‐

19%

AA+

93

Canon

Office/Business Equip

9,255

AA+

52,992

17%

9,372

55,438

17%

AAA‐

94

Lowe's

Retail‐Department Stores

9,182

AA‐

30,138

30%

9,751

35,502

27%

95

Boeing

Aerospace/Defense

8,960

AA+

46,530

19%

9,213

54,226

17%

AA

96

Avon 

Cosmetics/Personal Care

8,953

AA

11,458

78%

10,171

15,843

64%

AA+

97

BBVA

Banks

8,950

AA

41,555

22%

10,720

51,233

21%

98

China Life Insurance Company

Insurance

8,758

A+

73,956

12%

9,212

209,407

4%

AA‐

99

Petrobras

Oil&Gas

8,677

AA+

216,728

4%

8,697

262,224

3%

AA+

100

DIRECTV

Media

8,568

AA+

N/A

n/a

8,548

40,765

21%

AA+

AA‐

AA

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