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Kurukshetra University, Kurukshetra
In partial fulfillment of the degree of Master of Business Administration (Session: 2008-2010)

Submitted to:
DR.Anshu (HOD Of MBA Deptt.)

SUBMITTED By: SONIKA DHIMAN Roll No. 2008054 MBA-3rd Sem. Session: 2008-2010

Approved by AICTE and Affiliated to Kurukshetra University, Kurukshetra (Haryana) – 136119

Theoretical knowledge without the practical exposure is of little value. Theoretical study in classroom are not sufficient to understand the functioning and nature of research. Therefore, it becomes necessary to undergo project work. On the job training in business organization infuses among student senses of critical analysis of the real managerial situations to they are exposed. This gives them an opportunity to apply their conceptual, theoretical and imaginative skills to real life situations and evaluate the results thereof. The concept of summer training, which is there in curriculum of Business Management Schools, serves two important purposes. Firstly, it gives the student the fair amount of insight of the problem faced by them. Secondly, this type of projects helps business management students to get a first hand experience of the actual working conditions, which otherwise is possible only when students the job. Joining any organization without practical experience would be just like getting a driving license without actually a vehicle. I undertook my training in HDFC Bank, ludhiana. During my training, I gained a good experience and in-depth knowledge about the working of banks and how to deal with different situations. This report is account of what I learnt and experienced during my training and I have tried to complete this report with as much perfection as possible.

Acknowledgem ent


“Gratitude is not a thing of expression, it is more a matter of feeling”.

There is always a sense of gratitude which one express for others for their help and supervision in achieving the goals. I too express my deep gratitude to each and every one who has been helpful to me in completing the project report successfully. First, of all, I am highly thankful to Dr. ANSHU (HOD OF MBA DEPTT) for allowing me to persue my Summer Training Report on “Analysis of Various Schemes Provided by HDFC Bank.” My special thanks to Mr. Lokesh Dutt (Branch Manager) who encouraged me, properly guided me in each and every possible way through out my Training Report. I give my regards and sincere thanks to Mr. Varun Bali (Deputy Manager) who has devoted his precious time in guiding me and helping me it with in time. I am indebted to the Bank employees who supported me in handling my queries. I feel self-short of words to thanks my parents and friends who had directly or indirectly instrumental in the completion of the project. SONIKA DHIMAN

CONTENTS  INTRODUCTION to Banking of HDFC Profile  BUSINESS PROFILE Capital Structure Shareholding Balance Sheet Awards & Achievements  PROFILE OF THE STUDY  OBJECTIVES OF THE STUDY  RESEARCH METHODOLOGY Research Design Analytical Tools Limitations of the Study  RESULT & INTERPRETATION  SWOT ANALYSIS  CONCLUSION .


Introducti on .


or otherwise. (d) collect cheques. (c) issue and pay cheques. It must be shown separately in the sheet and the bank should dispose it within a period of seven years. (a) take deposits accounts. As per Banking Regulation Act 1949 Section 5(b) "Banking means. which means a bench. In the early days the European moneylenders and moneychangers used to sit on the benches and exhibit coins of different countries in big heaps for the purpose of changing and lending money." In simple words we can say that bank is a financial institution which deals in money and credit by obtaining deposits from public and giving loans and credit to trade and industrial respectively. draft. Definition: A Banking company is defined as a company." According to Sir John Paget "No person or body. and withdrawal by cheque. (b) take current accounts. : . for his customers. accepting for the purpose of lending or investment. of deposits of money from the public. " Brief restrictions imposed by the Banking Regulation Act 1949 on "Banking Company" 1. corporate or otherwise can be a banker who does not.INTRODUCTION TO BANKING BANKING The word "BANK" is derived from the 'Bancus' or 'Banque'. crossed and uncrossed. which transacts the business of banking in India. repayable on demand or otherwise. Non-Banking Assets and its Disposal: Non-Banking Assets are those assets acquired by the way of security while lending money.

5.2.o (SLR): U/S 24 in addition to the above CRR. 20 Lakhs if incorporated outside India. every banking company has to maintain in India at least 33. gold (or) an encumbered approved securities valued at a price not exceeding the current market prices is known as SLR. 3.75% not exceeding 40% of its demand deposits in cash. (d) Restriction on Payment of Dividends by a Banking Company U/S 15: The banking company cannot pay dividend on its shares until all its capital expenses and accumulated losses area are completely written off. a scheduled bank should maintain with RBI an average daily balance (varies from time to time) and deposits in India. (c) Statutory Liquidity Rati. 10 Lakhs if incorporated in India and Rs. Maintenance of Reserve: (a) Statutory Reserve: Section 17 makes it obligatory a banking company to transfer 20% of annual profits every year to this reserve. (b) Cash Reserve Ratio (CRR): U/S 17 of the act. 4. No Banking Company can grant any Loan (or) Advance: To the directors or other parties in which directors are interested. . Minimum Limit of Paid Up Capital: Rs. Corporate Structure UIS 12: Subscribed capital should not be less than 50% of authorized capital and paid up capital should not be less than 50% of subscribed capital.

Underwriting facility Issuing of Traveler’s cheque and letter of credit Facility of foreign exchange Providing trade information Providing information regarding credit worthiness of their .   (b) Facility of transfer of funds To act as trustee and executor Safe custody of customer’s valuable articles and Utility Functions  securities.      customers. Purchase and sale of securities.FUNCTIONS OF BANKS 1. Loans Overdrafts Cash Credit Discounting of Bills of Exchange Secondary Functions (a) Agency Functions    Collection of cheques and bills etc Collection of interest and dividend Making payment on behalf of customers. Primary Functions (a) (b) Acceptance of deposits Making Loans and Advances     2.

runs these Banks. . 2. CO-OPERATIVE BANKS Co-operative banks are those financial institutions. In India 14 banks were nationalized in 1969 & in 1980 another 6 banks were also nationalized. .CLASSIFICATION ON BASIS OF OWNERSHIP On the basis of ownership banks are of the following types: 1. But at present there are 9 banks are nationalized. They provide short term & medium term' loans to there members. Various banks in the country such as ICICI Bank. HDFC Bank etc. PUBLIC SECTOR BANK Public sector banks are those banks that are owned by the Government. PRIVATE SECTOR BANKS These banks are owned and run by the private sector. 3. The central co-operative bank in turn has its branches both in the urban & rural areas. It also gets funds from RBI. All these banks are belonging to public sector category. The Govt.Every state cooperative bank is an apex bank. An individual has control over there banks in preparation to the share of the banks held by him. Therefore in 1980 the number of nationalized bank 20. which provides credit facilities to the central cooperative bank. Welfare is their principle objective. Co-operative banks are in every state in India -Its branches at district level are known as the central co-operative bank. It mobilized financial resources from richer section of urb3n population by accepting deposit and creating the credit like commercial bank and borrowing from the money mkt.

ORGANIZATION GRADE STRUCTURE BOARD OF DIRECTORS MANAGING DIRECTOR Brand 8 Functional Head Of Group Head Brand 8 Functional Head Brand 7 Vice President Brand 6 Assistant Vice President Brand 5B Assistant Vice President Brand 5A Senior Manager Brand 4 Manager Brand 3 Deputy Manager Brand 1B Assistant Manager Brand 1A Executive .

com Email:investor. Keki M. Vineet Jain Mrs. Sanjay B. Harish Engineer Mr. Pandit Palande Mr. Vasudev Mr. Divn. Secretary Mr. Gautam Divan Mr. 66521000 Fax: 24960737 Website:www.HDFC PROFILE Board of Directors: Mr. Paresh Sukhtankar (Chairman/Chair Person) (Managing Director) (Director) (Director) (Director) (Director) (Director) (Director) (Director) (Director) (Director) (Director) (Exec. Chartered Accountant Registered Office HDFC Bank House Senapati Bapat Marg Lower Parel Mumbai – 400 013 Tel.:56521000. Arvind Pande . C. Mistry Mr.Dongre Auditors M/s Haribhakti & Co. Director) (Ex.heupdesk@hdfcbank.M.Ashim Samanta Mr.) Executive Vice-President (Legal) & Co. Venkat Rao Gadwal Aditya Puri Mr. Bobby Parikh Mr. Renu Karnad Mr. Jagdish Capoor Mr.

HDFC Bank is headquarted in Mumbai. The Bank at present has network of over 4\531 branches spread over 228 cities across India. India. All branches are linked on an online real time basis. Customers in over 120 locations are also serviced through Telephone Banking.HOUSING DEVELOPMENT FINANCE CORPORATION LIMITED (HDFC) The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an ‘in principle’ approval from the Reserve Bank of India (RBI) to set up a bank in the private sector.          Promoter Business Focus Capital Structure Time Bank Amalgamation Distribution Network Management Technology Businesses Ratings . The bank was incorporated in August 1994 in the name of ‘HDFC Bank Limited’. as part of the RBI’s liberalization of the Indian Banking Industry in 1994. with its registered office in Mumbai. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.

HDFC raises funds from international agencies such as the World Bank. Stock also listed on NYSE in the form of American Depository Shares Network of over 684 branches in 316 cities & over 1605 ATM's Phone banking. HDFC Bank is presently one of the largest private sector banks following the merger with Times Bank Limited. IFC (Washington). a strong market reputation. and in the financial sector in general. With its experience in the financial markets.000 deposit agents. This was initially promoted in a strategic alliance with Nat west Markets-UK. bonds and deposits. ADB and KfW. Its outstanding loan portfolio covers well over a million dwelling units.PROMOTER HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. the Corporation has maintained a consistent and healthy growth in its operations to remain a market leader in mortgages. HDFC currently has a client base of over 5. HDFC Bank commenced its operations in February 1995. Notable amongst these has been HDFC Bank.000 shareholders and 52.000 borrowers.1 million accounts Key business areas Wholesale banking . Since its inception in 1977. The merger has provided HDFC Bank a strong presence in the retail-banking segment. HDFC has received the highest rating for its bonds and deposits program for the eighth year in succession. 13. large shareholder base and unique consumer franchise. HDFC was ideally positioned to promote a bank in the Indian environment. 1.00.4 % of equity in HDFC Bank. HDFC has helped to promote institutions in the field of housing finance.000 depositors.00.00. Over the years. HDFC Bank currently has strategic business collaboration with The Chase Manhattan Bank. CDC. mobile and internet banking Customer base of over 3. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities.        HDFC currently holds 24. domestic term loans from banks and insurance companies. USAID.

consistent with the bank's risk appetite. TIMES BANK AMALGAMATION In a milestone transaction in the In Indian banking industry. skilled manpower and the opportunity to crosssell and leverage alternative delivery channels . shareholders of Times Bank received share of HDFC Bank for every 5. 66 billion (US$ 1.1 % -Market capitalization – Rs.9 billion. The amalgamation added significant value to HDFC Bank in terms of increased branch network.      Retail banking Treasury operations Financials (as per Indian GMP) for year ended Mar 31. Times Bank Limited (another new private sector bank promoted by Bennett. The bank is committed to maintain the highest level of ethical standards.75 shares of Times Bank. Product Leadership and People.39 billion). Customer Focus. increase of23% over previous year PAT: Rs 3. Return on Equity -18. /Times Group) was merged with HDFC Bank Ltd. BUSINESS FOCUS HDFC Bank's mission is to be a World-Class Indian Bank. enhanced customer base. professional integrity and regulatory compliance. expanded geographic reach. effective February 26. Coleman & Co.96 bn. HDFC Bank's business philosophy is based on four core values: Operational Excellence. increase of30% over previous year. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India.2003 Total income: Rs 24. 2000. The Bank's aim is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services in the segments that the bank operates in and to achieve healthy growth in profitability.

Senior banking professionals with substantial experience in India and abroad head various businesses and functions and report to the Managing Director. Mr. Being a clearing/settlement bank to various leading stock exchanges. and before joining HOFC Bank in 1994 was heading Citibank's operations in Malaysia. Plus/Cirrus and American Express Credit/Charge cardholders can access HDFC Bank's ATM network.DISTRIBUTION NETWORK HDFC Bank is headquartered in Mumbai. Visa Electron/Maestro. Prior to this. Jagdish Capoor took over as the bank's Chairman in July 2001. all domestic and international Visa/MasterCard. Capoor was a Deputy Governor of the Reserve Bank of India. The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy. Customers in 80 locations are also serviced through Phone Banking. the bank believes that its people are a significant competitive strength. Given the professional expertise of the management team and the overall focus on recruiting and retaining the best talent in the industry. The Bank at present has an enviable network of over 684 branches spread over 315 cities across the country. Moreover. has been a professional banker for over 25 years. Senior executives representing HOFC are also on the Board. administration. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centres where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Mr. industry and commercial banking. All branches are linked on an online real-time basis. The bank also has a network of over 1605 networked ATM's across these cities. The Managing Director. the Bank has branches in the centers where the NSE/BSE have a strong and active member base. . MANAGEMENT Mr. Aditya Puri.

the Bank provides a wide range of commercial and transactional banking services. All the bank's branches have connectivity. The bank is also a leading provider of structured solutions that combine cash' management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers. trade services. transactional services.its market position. which enables the bank to offer speedy funds transfer facilities to its customers. In terms of software. For these corporate. The Bank has made substantial efforts and investments in acquiring the best technology available internationally to build the infrastructure for a world-class bank. In 'each of its businesses. The systems are open. etc. The Bank has prioritized its engagement in technology and the Internet as one of its key goals and has already made significant progress in webenabling its core businesses. The bank has three key business areas: (a) Wholesale Banking Services The Bank's target market is primarily large. Multibranch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs). expertise and technology to create a competitive advantage and build market share. . blue chip manufacturing companies in the Indian corporate sector and to a lesser extent.TECHNOLOGY HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. while the Retail Banking business by Finware. scaleable and web-enabled. both from i-flex Solutions Ltd. the Corporate Banking business is supported by Flexcube. the Bank has succeeded in leveraging. BUSINESS PROFILE HDFC Bank caters to a wide range of banking services covering both commercial and investment banking on the wholesale side and transactional/branch banking on the retail side. emerging midsized corporates. cash management. including working capital finance.

The Bank launched its credit card in association with VISA in November 2001. The Bank is well positioned as a leader in various net-based B2C opportunities including a wide range of Internet banking services for Fixed Deposits. Phone Banking. The debit card allows the user to directly debit his account at the point of purchase at a merchant establishment.. Loans against marketable securities.(b) Retail Banking Services The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services. in India and overseas. Personal Loans and Loans for Two-wheelers. Loans. The products are backed by world-class service and delivered to the customers through the growing branch network. . The Bank is also one of the leading players in the "merchant acquiring" business with over 25. information and advice on various investment avenues. The Bank also has a wide array of retail loan products including Auto Loans. offering customers the facility to hold their investments in electronic form. Its also a leading provider of Depository Services to retail customers. Bill Payments. giving the customer a one stop window for all his/her banking requirements. as well as through alternative delivery channels like ATMs.000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The HDFC Bank Preferred program for high net worth individuals. Net Banking and Mobile Banking. etc. the HDFC Bank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions. HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well.

In each case referred to above. and Equities With the liberalization of the financial markets in India. These and fine pricing on various treasury products are provided through the bank's Treasury team. . The Bank's Fixed Deposit programme has been rated 'CARE MA (FD)' [Triple A] by CARE. To comply with statutory reserve requirements. Ltd. Fitch Ratings India Pvt. the ratings awarded were the highest assigned by the rating agency for those instruments. the bank is required to hold 25% of its deposits in government securities. the bank has three main product areas-Foreign Exchange and Derivatives.) has assigned the "tAAA (ind)" rating to the Bank's deposit promissory with the outlook on the rating as "stable". (100% subsidiary of Fitch Inc. advice and product structures. Local Currency Money Market & Debt Securities. which represents instruments considered to be "of the best quality. RATING HDFC Bank has its deposit programmes rated by two rating agencies -Credit Analysis & Research Limited (CARE) and Fitch Ratings India Private Limited. CARE has also rated the Bank's Certificate of Deposit (CD) programme "PR 1 +" which represents "superior capacity for repayment of short term promissory obligations". The Treasury business is responsible for managing the returns and market risk on this investment portfolio.(c) Treasury Operations Within this business. corporate need more sophisticated risk management information. This rating indicates "highest credit quality" where "protection factors are very high". carrying negligible investment risk".

share Eq.43 Crore equity shares @Rs. 10/.00 300. share Eq.each.00 450.05 281.43 319.14 309.00 354. subscribed and paid up capital is divided into Rs.60 .05 281. From year to year Class of Shares Authorized Capital Issued capital Paid up shares (Nos.39 313.00 450.88 284. share Eq.00 450.14 309. Crores) Paid up capital 354.CAPITAL STUCTURE The authorised capital of HDFC Bank is Rs. share 550.60 2007 2006 2005 2004 2003 2002 2001 2000 2008 2007 2006 2005 2004 2003 2002 2001 Eq.79 282.43 319.88 284. share Eq. share Eq.00 450.37 243. 354.) 354432920 319389608 313142408 309875308 284791713 282045713 281374613 243596261 Paid up face value 10 10 10 10 10 10 10 10 (Rs.39 313.79 282. share Eq.00 450.00 450.37 243. The issued. 550 Crore. share Eq.

78 6091527 1.99 112263221 OTHER INVESTORS Private Corporate Bodies NRI’s / Foreign Others Govt. 2008 10.26 23.72 76595508 21.00 .81 100.42 19.01 25.01 3.58 35.00 31389135 8.00 No.89 31.96 39348254 11.61 120378445 33. Others Subtotal General Public Grand Total 42499404 16664829 9395656 83145165 15169555 50368231 429608277 10.55 10661235 3.00 No.73 11. of shares % of holding 31st Mar.42 82443000 82443000 23.SHARE HOLDING Shareholding pattern as on : Face value 30th June.00 254432920 100.86 6302275 1.26 NON PROMOTERS HOLDING INSTITUTIONAL INVESTORS Banks fin. Institution & Insurance Fll’s Sub Total 10838436 118883475 140100491 2.00 91765868 32.67 28. of shares % of holding PROMOTERS HOLDING Indian promoters Sub Total 82443000 8294300 19.21 19. 2008 10.92 2.

80 3.00 44788. Grand Total Non performing Assets (NPA)% Capital Adequacy Ratio (CAR)% 31. Mn % BT 469447.10 1331766.90 3.60 164319.60 0.95 912356.10 44026.03 36054.00 3193.Mar.43 13.00 0.40 74.10 100.67 3.2008 Rs.45 91538.37 75.00 912356.30 15.86 28153.40 11.70 682979.00 100.43 13.BALANCE SHEET AS ON 31st March.30 111428. 2008 As on Assets Advances Cash & Money at Call Other Current Assets Balance Sheet Total (BT) Liabilities Equity share capital Reserves Deposits Borrowings Other cash liab.00 31-Mar-2007 Rs.35 61137.63 147783.00 1007686.10 100. Mn % BT 634269.08 - .31 1331766.80 51. / Pros.80 10.90 0.36 12.60 6.00 0.34 100.90 3.00 3544.27 8.09 136891.00 47.

AWARDS AND ACHIEVEMENTS HDFC Bank began operations in 1995 with a simple mission : to be a “World Class Indian Bank”. One of Asia Pacific’s Best 50 companies. we are proud to say that we are well on our way towards that goal. “Best Bank” in India. Best Bank Award in Private Sector Category Employer Brand of the year 2007-2008 Award first runner up & money more “Best Bank” Award “Corporate Best Bank” Award “Best Corporate Social Responsibility Practice” Award “Best Bank Award” in Private Sector “Best Retail Bank” in India HDFC Managing Director Aditya Puri wins the leadership achievement for India. : : : : Best Domestic Commercial bank Best Cash Management Bank – India Retail Banking Risk Management Award in India Best Bank India . foundations Business for social responsibility Outlook Money & NDTV Profit : The Aisian Banker Excellence in : Retail financial services Asian Banker : 2006 Business Today Forbes Magazine Business World The Asset Magazine’s Triple Asiamoney Award Euromoney Award 2005 Asiamoney Awards Asiamoney Awards The Asian Banker Excellence Hong Kong based Finance Asia magazine : : : : : : Best Bank in India. Today. We realised that only a single minded focus on product quality and service excellence world help up get there. Business Today : American Express : Bombay Stock Exchange & Mass : Comm. It is extremely gratifying that our efforts towards providing customer convenience have been appreciated both nationally and internationally. 2007 Business Today monitor group : survey Financial Express Global HR Excellence Awards : : One of India’s “Most Innovative Companies”. Best listen Bank of India Best Domestic Bank Best Local Cash Management Bank in Large and Medium segments.

“Most Customer Responsive Company – Banking and Financial Services – 2005. Best Domestic Bank in India Region – 2005 Best Local Cash Management Bank in India US$11-100m – 2005 “Best Bank in India” for the third consecutive year in 2005. The Asset Triple A Country : Awards Business Business World World – The : Most : : Respected Company Awards The Asset Magazine The Asset Magazine Best Cash Management Bank Best Trade Finance Bank . 100 best smaller size enterprises in Asia / Pacific and Europe – 2004 Operational Excellence in Retail Financial Services – 2004 Best Domestic Bank in India – 2004 The Asset Triple A Country : Awards 2003 Forbes Global : Best Under a Billion.Economic Times Awards : “Company of the Year” Award for Corporate Excellence. The Asset Triple A country : Award The Business Today – KPMG : Survey The Business Today – KPMG : Survey Economic Global Times – Avaya : Connect Customer Responsiveness Award 2004 Asiamoney Award Asiamoney Award Asiamoney Award Asiamoney Award Asiamoney Award Business World Forbes Global Asian Banker Awards : : : : : : : : Best Local Cash Management Bank in India US$11-100m Best Local Cash Management Bank in India >US$501m Best Local Cash Management Bank in India 1989-2004 (poll of polls) Best Overall Domestic Trade Finance services in India – 2004 Most improved company for Best Management Practices in India – 2004 One of India’s Most Respected Companies – 2004 Best under a Billion. 200 Best Small Companies – 2003 Best Domestic Bank in India – 2003 One of India’s Most Respected Companies.

we will be able to maintain and improve our services.  Our technology initiative has been included as a case study in their online global achieves. never-ending journey of providing excellent service to our – IT Users There have been some other proud moments as well :  London-based Euromoney magazine gave us the award for “Best Bank – India” in 1999. leading financial magazine Forbes Global named us in its list of “The 300 Best Small Companies” in the world and as one of the “20 for 2001” best small companies in the world.  2002”. Insurance & Real Estate category by Computer World. that with your feedback and support. USA.  In the year 2000. and “Best Bank in India” in 2001 and 2002. The Economic Times has conferred on us the Economic Times Awards for Corporate Excellence as the Emerging Company of the Year 2000-01.. We are confident.  For our use of information technology we have been recognized as a “Computer World Honors Laureate” and awarded the 21st Century Achievement Award in 2002 for Finance. however.FE-Ernst & Young Best Banks : Survey Outlook Money Business Today NASSCOM Awards : : & : Best New Private Sector Bank – 2003 Best Bank in the Private Sector – 2003 Best Bank in India – 2003 Best IT users in Banking – 2003 economictimes.  We are aware that all these awards are mere milestones in the continuing. Asianmoney magazine has named us “Best Commercial Bank in India . Inc.  Leading Indian business magazine Business India named us “India’s Best Bank” in 2000. “Best Domestic Bank” in India in 2000.

60%  Pension Accounts.  Capital Adequacy Rates (CAR) stood at 13.  Addition & Deletion of the names of joint account Holders.FACILITIES PROVIDED  Phone Banking.  Secrecy of Customers  State Deposit Lockers. . 46945 Crores to 63427 Crores.  Advances increases from Rs.  The time noun for various Banking Transaction. Mobile & Internet Banking.

Profile of The Study .

Although survey was confined to Jagadhri & Yamuna Nagar one can easily interpret the general overview. current accounts.PROFILE OF THE STUDY Theory without proctise is sterile. Schemes that are covered under the project were saving accounts. DEMAI A/c fixed deposits and some other schemes. In the end I would like to say that HDFC has proved itself one of the best player in the banking industry through its side range of services and its customer satisfaction. The study was related to analyze the various schemes provided by HDFC Bank and the customer’s responses regarding its different products. Practise without theory is blind. Study includes the extensive survey in which more than 120 customers were interviewed. . During my project I realized that now banking business become more personal in nature as bank staff tries to exploit their own contacts and pays more attention on the customers.

The e-age saving account from HDFC Bank brings a comprehensive range of products and services. QUARTERLY STATEMENT The statements are sent to the mailing address of account holders on March 31st.5% per annum. duplicate statements. For opening the saving account initial balance of Rs. ISSURANCE OF CHEQUE BOOK First 25 cheque leaves are free then further can be obtained from the the person wants A TM and Rs. 30th and December 31st of every year. its your money. June 30th June 30th Sept.VARIOUS SCHEMES OF HDFC BANK SAVING ACCOUNTS A saving Account is where the Bank keeps your money. 5000/. 30th and Dec. 31st. The monthly statements. 750 (semi-urban) per quarter is charged. June 30th. FEATURES INTEREST RATE It is calculated at of 3. so the Bank known. certificate of balance are provided free of cost of the bank. The account has your name on it. . AQB CHARGES You have to maintain average quarterly balance of Urban Rs. credited to customer’s account at quarterly intervals interest is based on the minimum balance in the account between the 10th and last day of the month and is credited to the customers account on March 31st. Rs. 5200 if he wants International Debit Card. 5000 & Rs. Sept.

000 CLOSING CHARGES If saving account is dosed before 6 months then 100 Rs.2.00. : : Rs. 2.00. Associations & Societies.00/1. 1.000 Above Rs.PERSONALISED CHEQUE BOOK To provide add security saving account cheque hook comes with customers name printed on it at no extra cost. both account holders name will be printed on the cheque book.50/1. WHO CAN APPY : • • • • Resident Individual (Sale or Joint) Minor Hindu Undivided Family Trusts. 1. In case of joint account.000 JOINT ACCOUNT : • Max. of 3 can jointly open saving Balance Account . are charged else no charges. DD CHARGES Upto Rs.000 Rs.

% facility plus free demand draft & preferential interest rates on personal loans. 2. 750 per quarter are not applicable. SWEEP – IN ACCOUNT If one open sweep in account with Rs. Indian Army. Services charges of Rs. 750 per quarter are applicable one needs to maintain a minimum FD of Rs. 3. 10. The account holders get a superior banking experience and a number of value added services such as host of value added services. wide network of A TMs with branches across the country employees get the convenience of having their salaries credited directly to their account.000 in your saving balance account. employee gets more than a saving account. Mobile banking. Through free net banking. 50. 50. a free international debit card.e.000 then you need not maintain average quarter balance of Rs. 10. phone banking. one doesn’t have the need to maintain average quarterly balance of Rs. 4.000 ion saving balance account service charges f Rs.000. SUPER SAVER ACCOUNT If one opens super saving account with a nominal sum of Rs. DEFENCE PERSONNEL ACCOUNT The corporate defence salary program is targeted for serving defense personnel (Indian Air Force. 25.000 which is automatically linked to saving account he / she gets an access to zero balance saving account i.000 at all the times to avoid service charges. 7 days a week & 365 days a year. 10.TYPE OF SAVING ACCOUNT 1. An e-age banking account that is accessible 24 hours a day. Indian Navy) this program offer world class services & benefits to defence personnel as : . 750 are not applicable under this scheme and the bank provides free fund transfer facility. In case of non maintenance of AQB no service charges of Rs. AQB of Rs. ZERO BALANCE SALARY A/C When one company opts for the HDFC Bank corporate salary program.

Credit card at preferential rates Locker card at preferential rates Locker facility offered at a 25% discount Free bill pay facility. Eligibility : The following are eligible to open a saving Plus Account.and in case of fixed deposit of Rs. All you have to do is maintain a average quarterly balance of Rs. Net Banking.5% per annum. 50. mobile & phone banking Interest at 3.000 No minimum AQB is required and experience the benefits below Feature & Benefits : • • • • • • • Wide network of branches & over thousand of ATM’s 3 Free transactions an any books ATM per months except (SBI / Free International Debit Card Free electronic funds transfer facility. Hindu Undivided Families .000/. 25. Discounted rates of interest for asset products.Features : • • • • • • • • • • 5. Special relationship discount on purchase of Gold Bars. 10. upto a limit of Rs. Phone Free Demand drafts on HDFC Bank locations. Free inter city banking Personalized cheque book Free net banking. Free payable at par Chequebook. SAVING PLUS ACCOUNT How you can get access to some of the finest banking of facilities with HDFC Bank’s saving Plus Account. • • Resident Individuals (Sole or Joint Account). Free international debit card Free DDs upto Rs.000 per instrument at home branch. 25. Andhra Bank ATMs) Banking & Mobile Banking.000/.per day.

000/. SAVING MAX ACCOUNT : Welcome to world of convenience. Net Banking phone & Self / Third Party cash Deposit / Withdrawl at non home 50. By maintain an average quarterly balance of Just Rs.00. Free Demand Draft on HDFC Bank locations. upto a limit of Rs. AQB Non – Maintenance Charges • If the AQB in saving Max Account >= Rs. Free Bill pay & Insta Alert for all account holders. Free Passbook facility at home Branch. 10. So watch the saving grow as your child grows Features & Benefits • Amounts is excess of Rs. 25. 50. • If the AQB falls below Rs.over & above a balance of Rs. 1.000/.00. Mobile get premium services. Features & Benefits • • • • • • • Free womans advantage / International Debit Card. 7. Foreign Nationals residence in India. KIDS ADVANTAGE ACCOUNT / SCHEME In HDFC Bank start saving for your child today & secure his / her future.000 per day at home Branch. • Free Education cover of Rs. 25. Free electronic fund transfer facility. with maximum benefit to make your Banking experience a pleasure.000/. Free monthly statement of Account. Which looks after your child’s financial growth.000 & For Balance is < Rs.then no charges will be levied.• 6.000/. 5000/.per day free. 1.000 the charges will be applicable.gets converted into fixed deposits for a special period in your child’s name.00.000/- . 25. 1.000 and / or the balance in the FO is > = Rs. branches upto Rs. Presenting saving max account.

Cash delivery @Rs. Free Passbook facility Available.per day. With this zero balance Kids saving Account linked to the fixed deposit will be opened in the child’s name. 8. • • Mutual funds. 2500/. Family members with NRI states can also be paid . age) with a maximum drawing capability of Rs. Eligible to open a Kids Advantage Account : • You can open a Kids Advantage Account as long as your child is minor and you have a saving account with HDFC Bank.per required to maintain otherwise charges may apply. Account. Instruct the Bank to transfer a standard amount (Min Rs. 500/-) from your saving Account every month to your child’s account. HOW TO OPEN To open a Kids Advantage Account one of the parents should have a saving account with the Bank & need to invest a sum of Rs. Get 5 free cash withdrawl transactions on SBI Free standing Instructions for Investment into ATM’s per group per month. 25000/.000 in a fixed deposit in child’s name for a minimum duration of 6 months and 1 day. Adv. In this combined Average Quarterly Balance (AQB) of Rs. A/c. Features & Benefits • of group. • • Free one view to access all your accounts.• • • • • Net Banking facility to monitor both your saving Account as well Free email statement facility. 50/. FAMILY SAVINGS ACCOUNT The family saving group link together upto four Individual HDFC Bank accounts (Same Family) under a single group. Free funds transfer between your saving Account & your kids Free International Debit Card for your child (above 7 years of as your kids adv. 10.

• Holders. • Statement. 9.

Free International Debit Card for all Account Free Mobile Banking, Net Banking & Email

SENIOR CITIZEN ACCOUNT HDFC Bank’s senior citizens account is dedicated to you. HDFC Bank appreciates your needs & endeavours to fulfill them in the best manner possible. In this minimum AQB of Rs. 2500/- is required, in case of non maintenance Rs. 250/- per quarters will be charged. Features & Benefits • • • • • • • Shop wish pride with your easy shop International Debit Card. Enjoy an enhanced cash withdrawl limit of Rs. 25,000 per day You need not search for an HDFC Bank ATM. You can Keep a close eye on your account with monthly account Avail free SMS alerts to know the transaction. You need not walk down to Branch. Use Phone Banking, Payable at Par (PAP) chequebooks are issued free.

at any HDFC Bank ATM. withdraw cash from ATM of any bank three a month for free. statement offered free.

Mobile Banking or Net Banking.

HDFC Bank understand that running a business requires time and money. Also since your business needs are constantly evolving, it requires effective & timely management that’s where HDFC steps in. By providing you with a choice of current Account options that facilitate seamless transactions and helps you will faster mobilisation of funds. HDFC makes their business to help you with your business, by offering you a current account loaded with all the benefits you need, to stay ahead of your competition. The current account of HDFC is of following types : 1. Regular current account 2. Premium current account 3. HDFC Bank Trade 4. HDFC Bank Plus 5. MAX Current Account 6. FIEXI Current Account 7. APEX Current Account

The regular current account requires an average quarterly balance of Rs. 10,000 only. Besides many facilities are available. FEATURES OFFERED TO REGULAR CURRENT A/C HOLDERS :  Cheque Book Charges (Issued by bank) : o Payable at per o Charges @ Rs. 2/- per leaf  ATM Cards. o Free card per account o Replacement of damaged card free o Replacement of lost card

 24 Hour Phone Baking Access (Please check for availability in your city)  Anybody can open his account except minor.  30 transaction through ATM per month are free.  The charges for non maintenance of AQB are Rs. 750 per quarter.  The charges for issuing the new cheque book is Rs. 2/- per leaf  Monthly statements are free.

You can avail benefits of trade & plus account with premium current account that requires an average balance of Rs. 25,000 only per quarter & other benefits. Feature & Benefits offered to Premium Current A/c Holders : • Cheque Book Charges (Issued by bank) o Payable at par o Charges @ Rs. 2/- per leaf • ATM Cards o Free card per account 1 one o Replacement of Damaged Card Free o Replacement of lost card Rs. 100/• • • • Transaction through phone banking are free. Free monthly statements. Facilities like Net Banking, Phone & Mobile Banking For Non Maintenance of AQB Rs. 900 per quarter are charged.

It is a current account ideal for small funds transfer across varies cities in the country. While trade account is suitable for small businessmen & traders. Features offered to HDFC Bank Trade Account Holders : • • • • • • • • • • • city). Minimum average quarterly balance is Rs. 40,000/At par payable Cheque Book facility. Free pay order payable in each location. To be issued from home branch. Free demand draft payable at HDFC location upto 30 per quarter Free ATM card for individual / sole proprietorship. Free online, real time net banking. All cheque books are free. Free intercity fund transfer upto Rs. 25 Lacs. In case of non maintains of AQB charges are Rs. 1200/- per quarter. Cheque book is issued @ Rs. 2/- leaf for those accounts which are not maintaining the AQB. 24 Hour Phone Banking access (Please check for availability in your

net banking and Mobile Banking. Free phone banking.per quarter. .HDFC BANK PLUS The product is a current account. Cheque book will be issued @ Rs. This results in huge saving on inter city movements of funds and their service charges. • • • • Free pay order and demand drafts of HDFC Bank Location. 2/. 1. In other words the power of a single account and multi city banking is provided through this account. • • Huge saving on bank charges.00. payable on HDFC Bank locations. Funds transfer between the other locations is free upto 100 lacs per month.000/. which is based on the concept of single account most location banking. Features offered to HDFC Bank Plus Account Holders : • • Minimum average quarterly balance is Rs. Payable at Par Cheque Book facility. for account which are not maintaining the required AQB. Free collection of outstation cheques.per leaf. With this one account one can access more than 221 cities in the country.

Faster collection of outstation cheques. Free Account to Account funds transfer between HDFC Bank accounts. . Enjoy facilities like 24 Hour phone banking. Choice of local / payable at per cheques. With a Rs. 5 Crore per month with in HDFC Bank branch network. Huge cost savings in inter city transactions for payable at per cheque issuance. 5 Lakhs average quarterly balance requirement. Demand Draft / Pay order. Other beneficial features on this current account truely enhances your business potential to the maximum. Features & Benefits Offered : • • • • • • • • • • Maximum transactional benefits with faster mobilization of funds. we present to you a world of privileges that keeps you business expand & grow. 50 Lakh per month across all home branches. Free cash deposit upto Rs. Free payment & collection through RTGs. Net banking & Mobile banking that helps you check your balance & Transaction details.MAX CURRENT ACCOUNT Presenting Maximum benefit and minimum hassles for you with Max current account. funds transfer. Free anywhere collection & payment (clearing) upto Rs. Access to more than 750 branches. 500 leaves free per month.

Benefits Offered: • • • • • • No Account opening charges. Once your Demat account is active. This account is also accessible on the Internet. HDFC Bank is the largest Depositary participant amongst all Banks.• . duplication & prefer age of share certificates. Zero stamp duty. you will receive periodic account statement from HDFC Bank.DEMAT ACCOUNT Now you can avoid multinational. doss & theft. Nonainal Annual Maintenance charges Personalised Instruction Book Paperless trading which help prevent loss & misplacement. Competitive fees for transactions. Open a Demat Account with HDFC Bank & protect your securities from Damage. How to open an HDFC Bank Demat Account • • • Fill up the Application form and agreements & get it signed by all applicants. Attach one photo of each applicant & provide proof of Identity / Residence. And remember. .

1. 500 per Demat Account Rs.per request At actual. as viewed by depositary currently Rs.CUSTOMISED FEE SCHEDULE FOR DEMAT ACCOUNT / DEPOSITARY SERVICES S. Fee Head Account opening Dematerialisation Rematerialisation Fees Minimum Nil Rs. 20. 25. 8.04% of the 4. 5. 38. 6. No. Plus Rs.00 value shares Rs. 35/. 10/per certificate 0. 7.04% of the transaction Nil Nil 0. 3.00 Rs. transaction buy Assets Holding Pledge services Folio Maintenance value of Rs. 3 per certificate. 2. 500 per annum .00 of Rs. Equity transaction sell Eq.

e. OPERATION: One can open super saver account with nominal balance of Rs. 25. One can choose any account plan between 15 days of 5 years. 25. SUPER SAVER ACCOUNT: It is an overdraft facility with super account. deposit is not broken.000 and enjoys a temporary withdrawal of limit of up to 75% the deposit. One is required to pay an overdraft interest that is 2% more than the interest earned by the fixed deposit for the amount of overdraft and only for the period for which one user the . Super saver account allow to issue cheques and an ATM card is provided for withdrawals just like saving account. One earns a high interest on FD and at the same time enjoys the liquidity associated with saving account. These are repayable on the expiry of the specified period to the depositor along with the amount of interest. One gets money whenever needed from any of the extensive network of 684 branches in 316 cities & over 1605 ATM across the country.000 for the first time and after that one can open simple FD with nominal balance of Rs.000. Interest is forfeited if the FD is broken before 15 days but there are no penalty charges. 10. Interest is charged from the day when FD is open. Ever after withdrawal of a part of limit entire deposit continues to earn a high rate of interest i. Tax Saving FD SIMPLE FD: Under Simple Fixed Deposit Scheme the nominal balance for is Rs. TYPES OF FIXED DEPOSITS: • • • • Simple FD Super Saver Sweep in 5 Yrs.FIXED DEPOSITS Fixed deposit is the deposits with the bank for fixed period of time at a certain specified rate.

000 one need no maintain AQB of Rs. no service charges are applicable in case of non maintenance of AQB of Rs. 50.e. the FD is broken and the required fund is transferred into the saving account and one can withdraw this amount through ATM card or cheque. . In fact on opening super saver account with nominal balance of Rs. 2 Lakh than overdraft interest will be charged at the bank’s Prime Leading Rate (PLR).000 and thus gets access to zero balance saving account i. If overdraft limits greater than Rs. 50. One can choose any account plan between 6 months and 5 years for super saver account even if one withdraws upto 70% of super saver account on day one and do not put it back for a year. saving Account will be subject to service charges of Rs. 750 are applicable. 10. In the event of customers saving account is short of funds. It work likes a fixed Deposit & when one wants to withdraw money in a hurry. In case of non-maintenance of Rs. SWEEP IN ACCOUNT: In this scheme the fixed deposit is linked to a zero balance saving account. When one wants his / her money to ear high interest.000 at all times to avoid service charges.000 in saving accounts no service charges of Rs. 5000 in saving account. 750 per quarter in case of non-maintenance of AQB. it works like a saving account. OPENING OF SWEEP IN ACCOUNT One can open sweep in account with minimum amount of Rs. still earns more that he / she earns through saving account.000 in FD. 50. One needs to maintain a minimum FD of Rs. One can take an overdraft simple by using a cheque.

reinvestment of the interest. thus minimizing interest loss.00.will be allowed for exemption under sec 80C of Income Tax Act 1961. 1 • If one requires funds in saving account the exact amount needed is swept into saving account.000 or above one can request to link sweep in facility. 5-YEAR TAX SAVING FIXED DEPOSIT In 2006. No Penalty Charges • There are no penalty charges for banking fixed deposit to saving account.e. .000/. It was announced for the first time that Bank Fixed Deposits booked by an Individual / HUF for 5 years & upto Rs.FEATURES: Fixed Deposit are maintained in units of Rs.e. Also rest of the deposit continues to ear the original interest rate till maturity. 10. Full Interest • Amount swept in earns interest for the tenure it has completed without any penalty. 1. Reinvestment • One has the choice of rolling over the principal only or principal plus interest i. But fixed deposits / are broken in the order in which they are opened i. Linking of New Fixed Deposits and Saving Account • Every time when one opens a new deposit of Rs. The automatic rollover will be the same tenure & at interest rate applicable on the maturity date. the earliest fixed deposit is broken first and the latest fixed deposit is broken’ at last.

No OD or pledge allowed. TDS will be deducted on the basis of Interest occurred on the FD(s) even if the interest has not been created. Sweep in not allowed In the case of Joint holder deposit. the deduction from Income under sect 80C of the act shall be available only to first holder of the deposit.5% p. A consolidated Annual TDS certificate will be mailed to you after the end of financial year. 1 Lac. including details of all the financial year. 100/Multiples of 100/Maximum amount Rs.Features & Benefits offered: • • • • • • • • • Minimum amount Rs. At the end of the financial year.a. TAX DEDUCTION FOR RE-INVESTMENT FD • • • TDS will be deducted when Interest payable or reinvestment per customer per branch exceeds Rs.000/.00% No partial / premature withdrawal allowed. Tenure 5 years (Lock in period) Rate of Interest 8. . 10. & senior citizens 9.

15 Lacs Below Rs.25% 10.45% 8. 15 Lacs Below Rs. (Upto 10% p.50% 9.00% 9. 15 Lacs Below Rs.75% 750% 8.00% 7.75% 7. 15 Lacs Below Rs. for Senior Citizen) 7-14 days 15-29 days 30-45 days 46-60 days 61-90 days 91-99 days 100-101 days 102-180 days 6 months 1 day – 6 months 14 days 6 months 15 day – 6 months 16 days 6 months 17 day – 9 months 14 days 6 months 15 day – 9 months 16 days 9 months 17 days – 1 year 1 year 1 day – 1 year 14 days 1 year 15 days – 1 year 16 days 1 year 17 days – 2 years 2 years 1 day – 2 years 14 days 2 years 14 days – 2 years 16 days 2 years 17 days – 3 years 3 years 1 day – 5 years 5 years 1 day – 8 years Below Rs.50% 9.00% 6. 15 Lacs Below Rs.00% 8.25% 9. 15 Lacs Below Rs.75% 9.00% 3. 15 Lacs Below Rs.00% 9. 15 Lacs Below Rs. 15 Lacs Below Rs.50% 6.50% 8.50% 9.25% 9.50% 6.25% 7.50% 8.75% 9.a.00% 9.50% 9.00% 9.50% 6.50% 8.50% 10.50% 6. 15 Lacs Below Rs.00% 9.00% 8. 15 Lacs Below Rs. 15 Lacs Below Rs.50% p.00% 9.a. 15 Lacs 3. 15 Lacs Below Rs. 15 Lacs Below Rs. 15 Lacs Below Rs.00% 6.HDFC BANK FIXED DEPOSITS Avail attractive Interest Rates upto 9.00% 6. 15 Lacs Below Rs.75% 8.00% 5.00% 8.25% 7.25% 8. 15 Lacs Below Rs. 15 Lacs Below Rs. 15 Lacs Below Rs.50% 9. 15 Lacs Below Rs.50% .

To find out awareness level & reaction of customers towards direct banking channels providing by bank. demat account offered by HDFC Bank. To know promotional efforts made by the bank to attract customers. To provide suggestions for improvement in different schemes provided by HDFC bank.OBJECTIVES OF THE STUDY • • To know the concept of banking sector. about Direct Baking Channels. fixed deposits. current account. . if any. To know problems faced by the customers in the bank. To explore various schemes like saving account. • • • • To know which is the most popular scheme of the bank. • • To find causes of dissatisfaction.

Research Methodology .

RESEARCH METHODOLOGY Research is any organized inquiry carried out to provide information for solving problems. Current and Fixed Deposit Accounts Provided by HDFC Bank”. The basis purpose of Research Methodology is to describe the research procedure. Formulation of research problem ↓ Extensive literature survey ↓ Research Design ↓ Collection of data ↓ Analysis of Data ↓ Interpretation ↓ Recommendation . By Cliford Woody The term Research Methodology here comprises of all research activities carried on in connection with the “Analysis is various schemes under Saving. collecting. organizing and evaluating data making deductions and reaching conclusions”. Business research is a systematic inquiry that provides information to take business decisions. Definition “Research comprises of defining and redefining hypothesis or suggesting solution. It helps the researchers to the way to move on for carrying the study.

. 3. latent difficulties and unnoticed opportunities should be studied. 1. It is rightly said that a problem well defined if half solved. Latent difficulties on the other hand are those. and which manifest themselves for example if a firm has been witnessing a decline in sale for same time this could be called on overt difficulty. which are not so apparent and I which if not checked. As such no problem was given to me while doing my summer training project but I found the following problems in the organization. which are quite apparent. In order to identify the research problem three categories of symptomatic situation namely overt difficulties. Overt difficulties are those. would soon become evident for ex. • Complicated terms and Conditions The terms and conditions of every product was so much complicated that it is not easily understandable by the customers. Moreover the targets given to them are also very high. Such opportunities are not clearly seen and some effort is required to explore them. A poorly defined problem will not yield any useful result. Decline sales may in due course demoralize the sale staff. Unnoticed Opportunities indicate the potential for growth in a certain area of marketing.PROBLEM STATEMENT The first step in research is formulating a research problem. • Strict Rules and High Targets Rules and regulation for the employee of the organization were so much tight some time they feel very hectic. 2.

but no definition imparts the full range of important aspects. it is a blueprint that outlines each procedure from the hypothesis to the analysis of data. but together they give the essentials of research design. Several examples from leading authors can be cited. • • Research design is purely and simply the framework of plans for a study that guides the collections and analysis of data. Research design is the conceptual structure within which the research is conducted. These definitions differ in detail. TYPES OF RESEARCH DESIGN Exploratory Research design Descriptive/ Diagonostic Research Design Experimental Research Design .RESEARCH DESIGN There are many definitions of research design. Second. The design provides answers for such questions as these: • • • • • Why the study is being made? What techniques will be used togather data? What kind of sampling will be used? How will time & cost constraints be dealt with? How the data can be analysed? In my study the organization was HDFC Bank and sample size was around 100 persons. the design is a plan for selecting the sources and types of information used to answer the research question. First. it is a framework for specifying the relationship amount the various variables. • Research design is like arrangement of conditions for collection and analysis of data that aims to combine relevance to the research purpose with economy in procedures. Third.

PRIMARY SOURCE OF DATA COLLECTION Primary data are those. Journals. Site of HDFC Bank and Various Articles lot many inputs for successful completion of project. Magazines. personal opinion & viewpoints of the respondents about the various schemes helped incompletion of the project. which are collected afresh & for the first time & this happen to be original in character. In my project simple well-drafted questionnaire was circulated among all respondents. There are two types of data collection sources. observation.SOURCE OF DATA COLLECTION To make the research complete it is very necessary to have useful and authentic data. Full freedom was provided to an individual to answer the questions. . SECONDARY SOURCES OF DATA COLLECTION These are those which are collected by someone else & which have been passed through statistical process. Manual. Personal & Telephonic interviews. Brouchers.

• Judgement Sampling In this investigator selects only those items.SAMPLING DESIGN The various sampling plans used in the study were as follows: • Random Sampling In this sampling technique each and every unit of universe has the same chance of being included in the sample and every unit is selected randomly out of population. The sample size depends upon the convenience of the investigator but the chances of inaccuracy and biasness are more. The judgement of the investigator plays an important role in the type of sampling. • Convenience Sampling In this the investigator choose the items according to his own convenience. which represents the characteristics of the problem under study. .

3. month or years. Some of the utilities of time series are: 1. when data’s are observed on the basis of time. 2. Independent variables: This represents the Time. these are known as time series. Dependent variables: This represents chances taking place in the value of data (population.ANALYTICAL TOOLS STATISTICAL TOOL TIME SERIES MEANING: The set of data collected on the basis is called as Time Series. To study the past behavior of the data. To forecast future behavior Estimation of trade cycles Comparisons with other time series Study of present variations Universal utility. Under time series.” KENNY AND KEEPING “A time series consists of data arranged chronological. .” CROXTON AND COWDEN UTILITY OF TIME SERIES: The study of time series has great importance in economic and business world. production etc. 4. 2. there are two types of variables: 1. DEFINITION: “A set of data depending on the time is called time series. In other words.) with the passage of time. days. 5. 6. sales.

Not even a single initial or terminal trends value is left over in this method. • It results in a mathematical equation. If some figures are editing to or subtracted from original data. . • This method does not have the attribute of flexibility. • It is difficult to select an appropriate type of equation in this method.LEAST SQUARE METHOD: This is the best method of trend fitting in a time series and is most used in practice. which may be used for forecasting. Merit and Demerit of least square method Merits: • This method is far better than moving average method because the trend values for all the years are obtained. Demerits: • The computation process in this method is complex which is not easily understandable. The results obtained are reliable and appropriate. This is a mathematical method and a trend line in the method is fitted or obtained in such a way that following two conditions are fulfilled. • It is widely used method of fitting a curve to the given data. all computation has to be redone.

4075 + 3a + Ob 458 = Oa + 2b (2) (1) Solving both we get a = 1358.1800 1600 1400 1200 1000 800 600 400 200 0 2005 2006 2007 1147 1323 1605 Year X 2005 2006 2007 Total (ATM Machine) Y 1147 1323 1605 4075 X -1 0 1 0 XY -1147 0 1605 458 X2 1 0 1 2 Two Normal equations are: ∑Y = Na + b∑x = a ∑X + b∑X ∑XY Where ∑X =sum of the production X ∑ =Sum of the deviation taken from years.33 b = 229 . X ∑ 2 =Sum of the squire of the deviations ∑XY = Sum of the multiplication of deviations and production.

33 1358.33 1358.So the equation is 1358.33 + 229 (-1) = 1129.33 2045.33 INTERPRETATION : This shows that the number of ATM’s is increasing per year and it is expected that it will be 2275 nearly in 2010.33 + 229 (2) = 1816.33 + 229 (3) = 2045.33 1358.33 + 229 (1) = 1587.33 1358.33 1587.33 1816.33 2500 2000 1500 1000 500 0 2004 2005 2006 2007 2008 2009 1129.33 1358.33 2274.33 + 229 (4) = 2274.33 1358. .33 + 229 X and origin = 2005 Computation of trend values 1358.33 + 229 (O) = 1358.

Crore) 1200 1000 800 871 600 400 200 0 2005 2006 2007 666 1141 Positive +1 Between +. 3. 5. 4. No. 1. DEFINITION : Correlation analysis deals with the association between two or more variables Simpson & Kafka Sr. 2.CORRELATION The correlation refers to the statistical tool used in measuring the closeness of relationship between the variables.25 to +.25 Negative -1 Between -.75 Between 0 to -.75 to -1 Between +.25 .25 to -. Degree of Correlation Perfect High Moderate Low Absent Profit After Tax (Rs.75 Between 0 to .75 to +1 Between +.

Dividend Per Share (Rs.) 700 600 500 400 300 200 100 0 2005 DPS y 450 550 700 dx -205 0 270 65 700 550 450 2006 dy -100 0 150 50 dx2 42025 0 72900 114925 2007 dy2 10000 0 22500 32500 dxdy 20500 0 40500 61000 Profit X 666 871 1141 Total .

67 ×308 .∑ dy 2 − ( ∑ dx) 2 )(N∑ dy 2 − ( ∑ dy) 2 ) Where N = no of observation r = coefficient of correlation given by Karl Pearson dxdy = sum of the multiplication of the deviations taken from x and y dx = Sum of the deviations taken from x dy = Sum of the deviation taken from y dx2 = Sum of the squares of the deviations taken from x dy2 = sum of the squares of the deviations taken from y 3x61000 − 65 x50 3x114925 − I65 )2 x 3x32500 − (50 )2 = 583 .220 = 0.KARL – PERSON’S CO-EFFICIENT OF CORRELATION r= (N∑ dx N∑ dxdy − ∑ dx.9933 INTERPRETATION: The above calculation shows that the profits and dividend per share are highly correlated. 179750 . When there are more profits dividend is distributed.

Limitations of the Study .

crosschecked & verified. • Sometimes wrong respondents provided information. • Some respondents were not available and thus needed data could not be found. • Chances of biasness are there because of the use of convenient sampling. The project was completed within the given time frame. • Availability of data was a constraint due to only on those schemes are considered. so that study can be understood in a proper way : • • Area covered under the report as sample size was very small. which needed to be. • Though every – “Precaution has taken due to large data & complex calculation there may be chance of errors”.LIMITATIONS OF THE STUDY Due to constraints of time & resources the present study is likely to suffer from certain limitations some of these are mentioned below. • Some of the respondents of the survey were unwilling to give information. . The research was carried out in a short period of 6-7 weeks as a part of summer training. which is available.

through Advertisement are 10%. people who come to know about the HDFC Bank through friends are 35%. through Marketing are 40%.FINDINGS & INTERPREATION Q1. through Exhibitions are 10% and through others are 5% . How did you come to know about HDFC Bank? SOURCE Friends Marketing Advertisement Exhibitions Others %AGE OF RESPONDENTS 35 40 10 10 05 40 35 30 25 20 15 10 5 0 1 2 10 3 4 5 10 5 35 40 INTERPRETATION : As shown by the table above.

. What factor plays an important role while opening an account? %AGE OF RESPONDENTS 20 30 15 20 15 FACTORS Advertisement Special Offer Operational Staff Convincing Power of Executive Credibility of Bank % of Respondents Convincing Power 20% Credibility of Bank 15% ADS 20% Operational Staff 15% Special Offer 30% ADS Convincing Power INTERPRETATION : Special Offer Credibility of Bank Operational Staff 30%. after conducting the survey advertisement plays 20%. Convincing Power of Executives plays 20% and Credibility of Bank Plays 15% role while opening an account in HDFC Bank. Thus study shows that special offer plays the most important role while opening an account according to the respondents. Special Offer plays Operational Staff plays 15%.Q2.

Which product does you use the most? %AGE OF RESPONDENTS 44 22 26 8 % of Respondents PRODUCT NAME Saving A/c Current A/c Fixed Deposit Demat A/c Demat Account 8% Fixed Deposit 26% Saving A/c 44% Current A/c 22% Saving A/c INTERPRETATION : Current A/c Fixed Deposit Demat Account I this table shows that the people who are using Saving A/c are 44%. Current A/c are 22%. Thus the study shows that Saving A/c is the most preferred product of HDFC Bank by respondents.Q3. . Fixed Deposit are 26% and Other are 8%.

.Q4. Super Saver are 45% are Sweep in A/c are 25%. Thus the study shows that Super Saver is the most popular FD Scheme by the respondents Most Popular FD Scheme. Which FD Scheme is mot popular? FD Scheme %AGE OF RESPONDENTS 30 45 25 Simple FD Super Saver Sweep in A/c 5 Years tax saving FD % of Respondents Sweep in A/c 25% Simple FD 30% Super Saver 45% Simple FD INTERPRETATION : Super Saver Sweep in A/c This Table shows that people are using simple FD are 30%.

Are you able to maintain AQB of Rs.5. . 5000 in saving account? PERCENTAGE OF THE RESPONDENTS Yes No 85 15 This can be shown by this graph % of Respondents 90 80 70 60 50 40 30 20 10 0 Yes No INTERPRETATION : Most of the customers were able to maintain average Quarterly Balance.

Q6. Which of the following Direct Banking Channels (DBC) you avail the most? DBC FACILITIES ATM Phone Banking Net Banking Mobile Banking %AGE OF THE RESPONDENTS 45 10 25 20 PERCENTAGE OF RESPONDENTS 45 40 35 30 25 20 15 10 5 0 Percentage ATM Phone Net Mobile Banking Banking DBC Facilities INTERPRETATION : Thus study shows that ATM is the most preferred Direct Banking Channel by the respondents. .

Q7. . What are the causes for not using any of the Direct Banking Channels? CAUSES %AGE OF THE RESPONDENTS 32 42 15 5 Unawareness Lack of Knowledge Feel more secure while banking personally Unsatisfied PERCENTAGE OF RESPONDENTS Lack of Knowledge 5% Feel more secure banking personally 32% Unawareness 21% Unsatisfied 42% Feel more secure banking personally Unsatisfied Unawareness Lack of Knowledge INTERPRETATION : This graph shows that the main cause for not using DBC by respondents is lack of knowledge.

20% says DBC Fair. 30% says DBC is good. .Q8. 7% says DBC is poor and 3% says DBC is very poor in its performance. How will you rate performance of director banking channels you are using? PERFORMANCE OF OBC Best Good Fair Poor Very Poor 40 30 20 %AGE OF THE RESPONDENTS 40 30 20 7 3 40 35 30 25 20 15 10 5 0 7 3 Best Good Fair Poor Very Poor INTERPRETATION : The graph shows that 40% people says DBC Best.

Q8. 35% people says HDFC is Good. 20% says it is Fair. 3% says it is poor and 2% people says it is very poor in its performance. How would you rate performance of HDFC Bank? CAUSES %AGE OF THE RESPONDENTS 40 35 20 3 2 Best Good Fair Poor Very Poor PERCENTAGE OF RESPONDENTS Poor 3% Very Poor 2% Fair 20% Best 40% Good 35% Best Good Fair Poor Very Poor NTERPRETATION : This graph shows that 40% people says HDFC is Best in its performance. .

Did you face any problems while maintaining your account in bank? % OF RESPONDENTS 80 70 60 50 40 30 20 10 0 Yes No 26 74 INTERPRETATION : This Graph shows that 26% people says they are facing the problem while maintaining the Account and 74% people says they are not facing any of the problem while maintaining the Account in HDFC Bank.Q10. .

.Q11. Why do you prefer HDFC Bank? FACTORS Better Facilities Plan Selusen Agents Others PERCENTAGE 20 30 30 15 5 30 25 Percentage 20 15 10 5 0 Better Facilities Plan 30 20 30 15 5 Selusen Agents Others Factors INTERPRETATION : The graph shows that 20% respondents preferred HDFC Bank because of Better Facilities. 30% because of Better plan. 15% because of agents and 5% because of other facilities. 30% because of Selusen.

Swot Analysis .

SWOT ANALYSIS STRENGTHS : • It has an extensive distribution network comprising of 535 branches in 312 cities & one international office in Dubai this provides a competitive edge over the competitors. ISO 9001 certification for its depository & custody operations & for its backend processing of retail operations & direct banking operation. Bill discounting facilities. It has a highly automated environment in terms of information technology & communication system. Bank has strong brand equity. Lack of availability of different credit products like CC Limit. It has many innovative products like kids Advantage scheme. OPPORTUNITIES : • • Branch expansion Door step services . • • • • • The bank is a market leader in cash settlement service for the major stock exchanges in its country. • • • The Bank has a strong retail depository base & has more than million customers. WEAKNESSES : • Account opening and delivery of cheque book take more time. • Complicated terms and conditions of products. which is not easily understandable by the layman. NRI services. HDFC Bank is one of the largest private sector banks working in India. Infrastructure is one of the best in the country.

Banks have 7 days banking. Infrastructure movements & better systems for trading & settlement in the Govt. THREATS : • The bank has started facing competition from players like SBI. • Some Pvt. securities & foreign exchange markets. . Sector banks. PNB in the finance market itself.• • Greater liberalization is foreign ownership via FDI in Indian Pvt. This may reduce the profit margins in the future.

Conclusio n .

Also awareness about them is the reason DBC performance is rated as satisfactory. • Lack of knowledge about DBC is the most important reason for not using DBC. next come FD. • • • • HDFC Bank’s performance is rated as satisfactory. • Special offer with the products played an important role while opening an account as suggested by 30% respondents are credibility of bank plays important role as suggested by another 15% of respondents agreed while 15% of respondents agreed operational staff and convincing power of executives play important role as 20%. • ATM facility is mostly used among all direct banking channels as 45% respondents agreed to this. .CONCLUSION • 35% of respondents carne to know about bank through friends while 40% through marketing executive 10% through ads and exhibition each. 74% of respondents faced no problem while maintaining their account. then current and lastly Demat. • • Super saver scheme is the most popular scheme in FD. 5000 in saving account. HDFC Bank is preferred the most because of facilities & better plans & selusen. • Saving account is the most important product. Executives have satisfactory knowledge about products. Around 85% of respondents are able to maintain their AQB of Rs.

Suggestio ns .

• On line trading of shares should be started for Demat A/c holders. • Service charges for non maintenance of AQB in saving account should be decreased. • The bank should provide regular and frequent calls to their profitable customers to retain clientele & to make them feel more comfortable and attached to the bank (CRM). sponsoring various shows & functions should be increased to increase awareness about HDFC Bank and its products and attract customers. phone banking. . distribution of brochures. • HDFC Bank should also bring a new feature of CC (Cash Credit) limit.SUGGESTIONS • Promotional efforts like advertisement canopies increase in number of Marketing Executive. time should be reduced. net banking. • Demonstrate the use of Direct Banking Channels (DBC) like ATM. for account opening and delivery of welcome kit.

Bibliogra phy .

com tribuneindia. .BIBLIOGRAPHY Websites : • • • • • • • • • • Journals : Annual reports or annual statement of HDFC bank Broachers of HDFC Treasury Mgt. ICFAI university kotakmahindra. challenges for India Banking www.

Annexure .

Which product do you use the most? Saving Account Current Account Others FD Super saver A/c 4. Are you able to maintain AQB of Rs.QUESTIONNAIRE Name Age : : ______________________________________________ ____________________ Sex __________________ _____________________ Phone No. 5000 in savings account? Yes you avail the most? ATM Mobile Banking Net Banking Phone Banking No Which of the following facilities Direct banking Channels (DBC) 7. Which FD scheme is mot popular? FD Sweep in account 5. What are the causes for non using any of the Direct Banking Channels? Unawareness Lack of knowledge about use Unsatisfied Others 8. How did you come’s know about HDFC Bank? Friends Ads Marketing Exhibitions Special Offers Other 2. Which factor plays an important role while opening an account? Advertisement Convincing power of Executives Operational Staff D Credibility of bank 3. How will you rate performance of direct banking channels you are using? Best Poor Good Very Poor Fair . : ______________ Occupation : 1. 6.

9. Did you face any problems while maintaining your account at bank? If ‘yes’ please mention what problems you faced. Suggestions : ________________________________________________________ ________________________________________________________ Place : _________________ Date : __________________ . Yes __________________________________________________ No __________________________________________________ 11. How would you rate performance of HDFC Bank? Best Poor Good Very Poor Fair 10. Why do you prefer HDFC Bank? Better Services Other Better Returns Attractive Plans Agent Known 12.

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