advertising and public relations select the blank question correct answer your answer select the blank

question correct answer your answer in print media rates depends upon the size, colour and ________ position position in retentive stage the product reaches its________ stage. maturity maturity

multiple choice multiple answer question in egyptian era the governments have always engaged in what is known as :correct answer public information , public relations , public affairs your answer public information , public relations , public affairs multiple choice single answer question contribution is called correct answer return on investment your answer return on investment multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment match the following question correct answer speakers on radio & tv generating publicity your answer showcase of unique abilities showcase of unique abilities

good work of organization good work of organization media community media community long term business strategy

urgent information to be communicated invite speakers

long term business strategy

multiple choice multiple answer question media relations are very important this is largely due to the vast number of :correct answer publications , television & radio channels , websites your answer publications , television & radio channels , websites multiple choice single answer question harvard college developed the first fund raising :correct answer brochure your answer brochure select the blank question samples of new safety packaging were ________ correct answer distributed your answer distributed multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a questionnaire , data collection , tabulation, analysis and results multiple choice multiple answer question these are traditional service brands correct answer food world , cox & kings , fedex your answer food world , cox & kings , fedex true/false question during the press conference it is advisible to only communicate the news it should be one way communication. correct answer false your answer false multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa select the blank question the advocacy model was built during the middle of ________ century.

correct answer your answer

20th 20th

multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. true/false question correct answer your answer many companies do not use symbols. true true

multiple choice single answer question the rule in a crisis is that you cannot be handicapped by a lack of :correct answer infrastructure your answer infrastructure multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , explanations multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication your answer two way communication true/false question correct answer your answer gec is an organizational brand true true

match the following question correct answer your answer psychological geeda hunger & thirst hunger & thirst esteem needs respect, recognition, status self development social needs belonging & love belonging & love safety needs security, protection security, protection multiple choice single answer question scheduling is also called as correct answer timings your answer timings multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs true/false question correct answer your answer the art director and the copy writer work together as a team. true true

multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information your answer gather information multiple choice single answer question to become a good and well known public relation practitioner, one should develop numerous :correct answer skills your answer skills multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer buffalo bill cody , wyatt erap , calamity jane multiple choice multiple answer

question correct answer your answer

when a mistake is been committed :do not lie , do not try to cover up things , do not pretend to be right do not lie , do not try to cover up things , do not pretend to be right

select the blank question you may work within a ________ constrained by policies and procedures. correct answer hierarchy your answer hierarchy multiple choice multiple answer question newspaper advertising has the following advantages : correct answer market penetration , selectivity , audience involvement your answer market penetration , selectivity , audience involvement true/false question correct answer your answer one of the function of advertisment is to communicate product information. true true

multiple choice single answer question people get involved with issues or pay attention to message that appeal to their psychic or :correct answer economic needs your answer phsycological needs multiple choice multiple answer question the buyers buy for business or non profit motives, these consists of correct answer businesses , government , non-government organisation your answer businesses , government , non-government organisation multiple choice single answer question the word "brand" has its origns in the word "brandr" which means correct answer burn your answer burn multiple choice single answer question by which sign the end of your release is marked ande which is repeated several times? correct answer #### your answer #### select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest true/false question correct answer your answer the journalist can publish whatever he wants. false false

multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer mental multiple choice single answer question the process of identifying and advertising to a group of prime prospect is called as correct answer target marketing your answer target marketing true/false question correct answer your answer in television advertising the sequence followed is middle, end, beginning false false

select the blank question in green land ice melts for only a few________. correct answer months your answer months

true/false question correct answer your answer

corporate success depends on a workforce. false false

multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer buildings select the blank question correct answer your answer luminaries help the launch of ________. apple apple

multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , business multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , perception , beliefs multiple choice multiple answer question these are traditional service brands correct answer food world , cox & kings , fedex your answer fedex , food world , cox & kings select the blank question the ________ guides cast members and manages the crew during the shooting of the ad. correct answer director your answer director multiple choice single answer question a crisis often gathers momentum with great :correct answer rapidity your answer rapidity select the blank question you may work within a ________ constrained by policies and procedures. correct answer hierarchy your answer hierarchy select the blank question it is the pr practitioners task to ________ and enhance the organisations reputation. correct answer protect your answer protect true/false question correct answer your answer the better informed employees are likely to spread damaging misinformation. false false

multiple choice multiple answer question while releasing the press release check for the correct answer headline , double spaced , avoided passive voice your answer headline , double spaced , avoided passive voice true/false question organization. correct answer true your answer true select the blank question correct answer your answer pr is committed to generate public understanding and goodwill for an

if you have a website include the ________ in your heading. url url

select the blank question in green land ice melts for only a few________. correct answer months your answer months multiple choice multiple answer

question correct answer your answer

the creative services department includes creative director , art director , copy writer creative director , art director , copy writer

multiple choice single answer question in press conference sometimes the subject demands an 'on the scene' :correct answer location your answer location match the following question correct answer motivation external public advertisement your answer monetary, emotional return

monetary, emotional return

media, suppliers, trade associations media, suppliers, trade associations to inform potential buyers to inform potential buyers long term associations long term associations

maintaining relationships

multiple choice single answer question the typed lines should be kept :correct answer 50 to 60 characters long your answer 50 to 60 characters long multiple choice single answer question a corporate identity is very important part of the company image and correct answer communications your answer communications multiple choice single answer question advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an correct answer identified sponsor your answer identified sponsor true/false question correct answer your answer the marketing mix consists of product place people and price false false

multiple choice single answer question press releases are called :correct answer publicity program your answer publicity program multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure select the blank question j & j also campaigns with the ________ . correct answer government your answer government multiple choice single answer question the sole of the advertising is to :correct answer sell your answer sell true/false question correct answer your answer many companies do not use symbols. true true

multiple choice single answer question all the releases should start with a :correct answer heading your answer heading multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis

your answer true/false question 1886. correct answer your answer

proactive , reactive , crisis the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in true true

multiple choice single answer question a brand is a :correct answer name your answer name true/false question correct answer your answer in television advertising the sequence followed is middle, end, beginning false false

multiple choice multiple answer question the design princples can been arranged by different elements viz. correct answer balance , proportion , sequence your answer balance , proportion , sequence true/false question public relations does not have a strong industry association to guide its growth in a controlled manner. correct answer true your answer true multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , explanations true/false question correct answer your answer abraham maslow was a great philosopher. false false

select the blank question it is difficult task as it is peoples actions that builds or destroys ________ of an organization. correct answer reputation your answer reputation select the blank question organisations use a variety of spokespersons depending upon the ________and the audience. correct answer message your answer message multiple choice single answer question the advertising plan is a part of : correct answer marketing plan your answer marketing plan true/false question correct answer your answer in all press conferences there is a demonstration of the product. false false your answer sampling, coupons

match the following question correct answer sales promotion direct mail

sampling, coupons data bases

data bases

transit advertising cinema advertisement

airport, bus stand airport, bus stand in theatre ads (cinema ads) in theatre ads (cinema ads)

select the blank question samples of new safety packaging were ________ correct answer distributed your answer distributed

multiple choice single answer question the media strategy consits of determining the correct answer geographic spread your answer demographic spread true/false question correct answer your answer the print media consists of newspaper and magzines. true true

select the blank question if you do the right think you have to make sure that people ________ about it. correct answer hear your answer hear multiple choice single answer question a pr should always have a track of :correct answer bottlenecks your answer bottlenecks true/false question correct answer your answer the food processing industry began around eighteen century. false false

multiple choice multiple answer question adams legacy also inculded :correct answer newspaper essays , speeches , parades your answer newspaper essays , speeches , parades multiple choice multiple answer question newspaper advertising has the following advantages : correct answer market penetration , selectivity , audience involvement your answer market penetration , selectivity , audience involvement multiple choice multiple answer question the most persuasive messages are :correct answer direct , simply expressed , contains one primary data your answer direct , simply expressed , contains one primary data select the blank question more and more people began to read newspaper and ________ correct answer magzine your answer magzine multiple choice single answer question the word "brand" has its origns in the word "brandr" which means correct answer burn your answer burn true/false question correct answer your answer tests were made on 9 million recalled capsules of j & j false true

select the blank question j & j also campaigns with the ________ . correct answer government your answer us fd multiple choice multiple answer question the communications department handled :correct answer employee & financial communications , advertising , media relations your answer employee & financial communications , advertising , media relations multiple choice single answer question a pr should always have a track of :correct answer bottlenecks your answer quality of communication exchange multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , false promises

match the following question correct answer speakers on radio & tv generating publicity

your answer showcase of unique abilities showcase of unique abilities

good work of organization good work of organization media community media community long term business strategy

urgent information to be communicated invite speakers

long term business strategy

select the blank question the ________ guides cast members and manages the crew during the shooting of the ad. correct answer director your answer assistant director multiple choice single answer question who was ceo of the san diego & electric company? correct answer thomas page your answer victor newman select the blank question it is very difficult to attribute a rise of sales due to ________ correct answer advertising your answer advertising true/false question correct answer your answer the most important information is down the air. false true

multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of : correct answer books , pamphlets , speeches your answer speeches , books , pamphlets true/false question correct answer your answer the art director and the copy writer work together as a team. true false

multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control , how to solve the crisis select the blank question a product becomes a brand when the product delivers a ________ correct answer functional benefit your answer cost benefit select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer six multiple choice single answer question marketing objectives are referred in terms of : correct answer sales your answer sales true/false question correct answer your answer research shows that 70% of buying decisions are made in store. true true

multiple choice single answer question in a crisis, in management team, every person must be capable of working under extreme :correct answer pressure your answer difficult conditions multiple choice multiple answer

question correct answer your answer true/false question correct answer your answer

the functions of an advertising agency are account management , planning, creativity,production , media and agency management account management , planning, creativity,production , media and agency management in the style always use a passive voice false true

multiple choice single answer question any message or suggested action must be compatible with group values or :correct answer beliefs your answer principals multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer one- way true/false question correct answer your answer fyi stands for for your information true true

multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer rex harlow multiple choice single answer question the advertising objective is a part of : correct answer long term objective your answer long term objective multiple choice single answer question the pr practitioner has to understand and be skilled in the usage and application of all :correct answer communication media your answer mass media select the blank question correct answer your answer true/false question correct answer your answer in print media rates depends upon the size, colour and ________ position number of words in the ad. erik thovaldson named the island as greenland. true true

select the blank question the the release should end with ' -30-' or ________ correct answer "****" your answer ???? true/false question 1886. correct answer your answer the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in true true

multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure multiple choice single answer question while scheduling the press conferences be aware of the :correct answer media deadlines your answer press multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs

multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes your answer technology advancements , social changes , political changes select the blank question public ________ is stronger than legal right or miltary might. correct answer opinion your answer opinion true/false question correct answer your answer a pr practitioner acts as a sensor of social change. true false

select the blank question cities where the local press usually gives a favourable ________ for press conference. correct answer coverage your answer coverage match the following question correct answer your answer cadbury product brands brand image ngos political parties or educational institutes political parties or educational institutes smirnoff, tata, ford family brands creators brands mercedes, ponds creators brands brand identity multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer plausible , real estate promotion , uninhabited multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a territory , data collection , tabulation, analysis and results multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer insertions , video tapes true/false question correct answer your answer select the blank question audience. correct answer your answer a pr should have skills in making speeches. true true organisations use a variety of spokespersons depending upon the ________and the message facts

multiple choice single answer question advertising that is delivered directly to the consumer by mail refers to correct answer direct mail your answer speed mail multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication your answer news to tell select the blank question correct answer your answer traditionally the pr program is divided into ________. internal & external programs management & shareholders

multiple choice single answer

question correct answer your answer true/false question correct answer your answer

a brand is a valuable :assest assest the journalist can publish whatever he wants. false false

multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , place , promotion multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , global select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer for testing the advertisement, adveretisers uses ________ focus groups target audience corporate success depends on a workforce. false true in communication process the source ________ the messages. encodes encodes the letter should be limited to 8 to 9 paragraphs false false

multiple choice multiple answer question when a mistake is been committed :correct answer do not lie , do not try to cover up things , do not pretend to be right your answer do not lie , do not try to cover up things , do not pretend to be right multiple choice multiple answer question expert communicators use a number of devices such as :correct answer drama , statistics , examples your answer drama , examples , shows multiple choice single answer question public relation practitioners play a dual role, they are advisiors as well as :correct answer counsellors your answer counsellors match the following question correct answer your answer sensory appeal advertisements that have an effect on the five senses advertisements that have an effect on the five senses price or value appeal promising the buyer that the product is worth more than money can buy promising the buyer that the product is worth more than money can buy celebrity appeal using celebrities to endorse a product using celebrities to endorse a product actual user shares his

testimonials actual user shares his experience in the form of testomony experience in the form of testomony

multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer buffalo bill cody , wyatt erap , calamity jane select the blank question correct answer your answer firestone used to sell millions of tyres at the rate of ________. 50$ 50$

multiple choice single answer question in every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :correct answer one to many communication your answer one to many communication select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer data form multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment multiple choice single answer question knowledge must be coupled with authority otherwise it loses :correct answer credibility your answer wisdom select the blank question ________ public correct answer your answer planning & implementation are the efforts done by the organization to influence or policy. change improve

select the blank question the copywriter is responsible for writing the copy of the advertisment in terms of ________ correct answer words your answer graphics true/false question correct answer your answer true/false question correct answer your answer very often the presence of a well known celebrity can liven up a routine company function true true an average san diego used to handle 65 media enquiries every day. false true

multiple choice single answer question the word "brand" has its origns in the word "brandr" which means correct answer burn your answer burn true/false question correct answer your answer the food processing industry began around eighteen century. false true

multiple choice multiple answer question the press kits desgined by johnson & johnson included :correct answer j & j history , name of top people , financial results your answer j & j history , financial results , how it went wrong match the following question correct answer action plan your answer time bound sales promotion activities

time bound sales promotion activities sales target sales target

marketing objectives marketing strategy marketing mix true/false question correct answer your answer

market segment, target audience

market segment, target audience product, price, distribution and promotion

product, price, distribution and promotion

the print media consists of newspaper and magzines. true true

multiple choice single answer

question correct answer your answer

advertisement is a communication in :paid form paid form

multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer fire , loss of property , medical condition select the blank question in green land ice melts for only a few________. correct answer months your answer days multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order multiple choice multiple answer question adams legacy also inculded :correct answer newspaper essays , speeches , parades your answer posters , newspaper essays , speeches multiple choice single answer question the typed lines should be kept :correct answer 50 to 60 characters long your answer 50 to 60 characters long multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , beliefs , habits select the blank question correct answer your answer if you do the right think you have to make sure that people ________ about it. hear hear

multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa true/false question correct answer your answer all advertisments are alike. false false

multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information your answer safe guard the interest true/false question correct answer your answer internet is part of electronic media false true

multiple choice single answer question new releases do not have strong concluding :correct answer paragraph your answer lines select the blank question correct answer your answer the words in your headings will usually be for ________ release immediate immediate

multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer hoardings select the blank question the ________ revolution led to number of inventions that had an impact on communications. correct answer industrial your answer radio multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines true/false question correct answer your answer the body copy consists of the main text. true true

multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer telephone , telegraph , television multiple choice single answer question a brand is a valuable :correct answer assest your answer assest true/false question correct answer your answer the journalist can publish whatever he wants. false false

multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , place , promotion multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , global select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer for testing the advertisement, adveretisers uses ________ focus groups target audience corporate success depends on a workforce. false true in communication process the source ________ the messages. encodes encodes the letter should be limited to 8 to 9 paragraphs false false

multiple choice multiple answer question when a mistake is been committed :correct answer do not lie , do not try to cover up things , do not pretend to be right your answer do not lie , do not try to cover up things , do not pretend to be right multiple choice multiple answer question expert communicators use a number of devices such as :correct answer drama , statistics , examples your answer drama , examples , shows

multiple choice single answer question public relation practitioners play a dual role, they are advisiors as well as :correct answer counsellors your answer counsellors match the following question correct answer your answer

sensory appeal advertisements that have an effect on the five senses advertisements that have an effect on the five senses price or value appeal promising the buyer that the product is worth more than money can buy promising the buyer that the product is worth more than money can buy celebrity appeal using celebrities to endorse a product using celebrities to endorse a product actual user shares his

testimonials actual user shares his experience in the form of testomony experience in the form of testomony

multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer buffalo bill cody , wyatt erap , calamity jane select the blank question correct answer your answer firestone used to sell millions of tyres at the rate of ________. 50$ 50$

multiple choice single answer question in every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :correct answer one to many communication your answer one to many communication select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer data form multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment multiple choice single answer question knowledge must be coupled with authority otherwise it loses :correct answer credibility your answer wisdom select the blank question ________ public correct answer your answer select the blank question ________ correct answer your answer true/false question correct answer your answer true/false question correct answer your answer planning & implementation are the efforts done by the organization to influence or policy. change improve the copywriter is responsible for writing the copy of the advertisment in terms of words graphics very often the presence of a well known celebrity can liven up a routine company function true true an average san diego used to handle 65 media enquiries every day. false true

multiple choice single answer question the word "brand" has its origns in the word "brandr" which means correct answer burn your answer burn true/false question correct answer your answer the food processing industry began around eighteen century. false true

multiple choice multiple answer question the press kits desgined by johnson & johnson included :correct answer j & j history , name of top people , financial results your answer j & j history , financial results , how it went wrong match the following question correct answer action plan your answer time bound sales promotion activities

time bound sales promotion activities sales target sales target

marketing objectives marketing strategy marketing mix true/false question correct answer your answer

market segment, target audience

market segment, target audience product, price, distribution and promotion

product, price, distribution and promotion

the print media consists of newspaper and magzines. true true

multiple choice single answer question advertisement is a communication in :correct answer paid form your answer paid form multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer fire , loss of property , medical condition select the blank question correct answer your answer in green land ice melts for only a few________. months days

multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order multiple choice multiple answer question adams legacy also inculded :correct answer newspaper essays , speeches , parades your answer posters , newspaper essays , speeches multiple choice single answer question the typed lines should be kept :correct answer 50 to 60 characters long your answer 50 to 60 characters long multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , beliefs , habits select the blank question correct answer your answer if you do the right think you have to make sure that people ________ about it. hear hear

multiple choice single answer question the modern day advertising has its roots in correct answer usa

your answer true/false question correct answer your answer

usa all advertisments are alike. false false

multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information your answer safe guard the interest true/false question correct answer your answer internet is part of electronic media false true

multiple choice single answer question new releases do not have strong concluding :correct answer paragraph your answer lines select the blank question correct answer your answer the words in your headings will usually be for ________ release immediate immediate

multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer hoardings select the blank question the ________ revolution led to number of inventions that had an impact on communications. correct answer industrial your answer radio multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines true/false question correct answer your answer the body copy consists of the main text. true true

multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer telephone , telegraph , television multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer product leaflets , brochures , video tapes select the blank question correct answer your answer the ________ guides cast members and manages the crew during the shooting of the ad. director director

multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what true/false question the most important information is down the air.

correct answer your answer

false false

multiple choice single answer question while designing the print of the ad the art director has to decide upon the best format to correct answer communicate the message your answer print the message select the blank question correct answer your answer firestone used to sell millions of tyres at the rate of ________. 50$ 40$

multiple choice multiple answer question the financial information can be reached by the way of :correct answer annual general report , minutes of agm , quaterly reports your answer annual general report , minutes of agm , quaterly reports multiple choice single answer question advertisement is a communication in :correct answer paid form your answer paid form multiple choice multiple answer question the most persuasive messages are :correct answer direct , simply expressed , contains one primary data your answer direct , simply expressed , text oriented multiple choice multiple answer question when a mistake is been committed :correct answer do not pretend to be right , do not lie , do not try to cover up things your answer do not lie , do not try to cover up things , do not pretend to be right true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer in the style always use a passive voice false true internet is part of electronic media false true marketers uses the ________ startegy to optimise the use of resources. segmentation penetration

multiple choice single answer question the pr practitioner has to understand and be skilled in the usage and application of all :correct answer communication media your answer advertisement media multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer cadburys , kellogs , nestles multiple choice single answer question the systematic method to choose the media vehicles is called as correct answer media planning your answer media buying select the blank question correct answer your answer select the blank question the advantage of outdoor advertising is that, message is available for ________ hours. 24 24 if you have a website include the ________ in your heading.

correct answer your answer

url url

true/false question during the press conference it is advisible to only communicate the news it should be one way communication. correct answer false your answer false multiple choice multiple answer question the filler items should be in paragraph form with :correct answer double spaced margin , typed , typed on single page your answer double spaced margin , typed select the blank question correct answer your answer in print media rates depends upon the size, colour and ________ position position

multiple choice single answer question the term "publics" means these are all those :correct answer people on whom the success or failuer depends your answer people on whom the success or failuer depends multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer hoardings true/false question correct answer your answer select the blank question correct answer your answer very often the presence of a well known celebrity can liven up a routine company function true false the advocacy model was built during the middle of ________ century. 20th 20th

multiple choice single answer question new releases do not have strong concluding :correct answer paragraph your answer lines select the blank question correct answer your answer for holding a press conference invitations are to be sent and ________ has to be selected. venue venue

multiple choice multiple answer question newspaper advertising has the following advantages : correct answer market penetration , selectivity , audience involvement your answer market penetration , selectivity , low cost to the audience. multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , global select the blank question cyanide. correct answer your answer during the test revealed in j & j case, it was found that ________ capsules contained 75 75

multiple choice single answer question the body copy is also called as correct answer main text your answer main text select the blank question correct answer your answer samples of new safety packaging were ________ distributed distributed

multiple choice single answer

question correct answer your answer true/false question correct answer your answer

the advertising objective is a part of : long term objective campaign based objective the letter should be limited to 8 to 9 paragraphs false false

multiple choice single answer question in modern working environment men & women work in close proximity hence there is a possibility of some kind of :correct answer attraction your answer disputes true/false question correct answer your answer the marketing mix consists of product place people and price false false your answer address to specific consumers usa

match the following question correct answer

advertising in eighties saw address to specific consumers the beginning of advertising invention of the printing press advertsing of 1660 select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer exchange of goods

johann gutenberg johann gutenberg exchange of goods

for toothpaste

the observers are paid to watch and ________ write give suggestions the art director and the copy writer work together as a team. true true many companies do not use symbols. true false

multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information your answer gather information multiple choice single answer question the corporate identity of an organisation is sum of all :correct answer visual cues your answer visual cues multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer adhering to companys policy regarding customer safety , how to solve the crisis true/false question correct answer your answer the famous research agencies in india are imrb, org marg true true your answer monetary, emotional return

match the following question correct answer motivation external public advertisement

monetary, emotional return

media, suppliers, trade associations media, suppliers, trade associations to inform potential buyers to inform potential buyers

maintaining relationships

long term associations

long term associations

multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer planning, creativity,production , media and agency management , after sales & services management match the following question correct answer graphic element your answer

geometric pattern geometric pattern ibm coco cola

corporate identity souvenirs standardized colours founder names ibm

coco cola souveniers

multiple choice single answer question a corporate identity is very important part of the company image and correct answer communications your answer identification multiple choice single answer question the study of persuasion was central to the education of the :correct answer greeks your answer greeks multiple choice single answer question invitations for press conferences should be always :correct answer typed your answer on neat & clean paper multiple choice single answer question people are prone to forgive :correct answer mistakes your answer mistakes multiple choice multiple answer question the design princples can been arranged by different elements viz. correct answer balance , proportion , sequence your answer balance , proportion , sequence true/false question correct answer your answer india is the hope of free world. false true

multiple choice multiple answer question the crisis management team should have the ability of :correct answer irregular hours , no sleep , working hours long your answer irregular hours , no sleep , to handle situation effectively multiple choice multiple answer question the buyers buy for business or non profit motives, these consists of correct answer businesses , government , non-government organisation your answer government , non-government organisation , corporates true/false question correct answer your answer gec is an organizational brand true false

multiple choice multiple answer question one can interact with pro at the :correct answer railway station , government offices , press your answer railway station , government offices , press true/false question correct answer your answer very often the presence of a well known celebrity can liven up a routine company function true true

multiple choice multiple answer

question correct answer your answer true/false question correct answer your answer

when a mistake is been committed :do not lie , do not try to cover up things , do not pretend to be right do not lie , do not try to cover up things , do not pretend to be right once you have invited the reporters there is no need to remind them. false false

multiple choice multiple answer question the most persuasive messages are :correct answer direct , simply expressed , contains one primary data your answer direct , simply expressed , contains one primary data true/false question correct answer your answer true/false question correct answer your answer the market share fell from 37 % to 23%. false false in television advertising the sequence followed is middle, end, beginning false false

multiple choice single answer question the san diego & electric company is a public utility company that employees :correct answer 4700 employees your answer 4700 employees select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer press release multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , space , graphics & illustrations select the blank question correct answer your answer in green land ice melts for only a few________. months months

multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes your answer technology advancements , financial changes , political changes multiple choice single answer question while designing the print of the ad the art director has to decide upon the best format to correct answer communicate the message your answer communicate the message multiple choice multiple answer question a number of activities at the community level that are practised are :correct answer cleaning up the neighbourhood , providing summer jobs for youth , practicing environment protection drives your answer providing summer jobs for youth , practicing environment protection drives , cleaning up the neighbourhood true/false question correct answer your answer j & j offered a reward of $200,000 for capturing the perpetrators. false false

multiple choice multiple answer question the creative services department includes correct answer creative director , art director , copy writer your answer creative director , art director , copy writer true/false question correct answer the marketing mix consists of product place people and price false

your answer select the blank question ________ correct answer your answer

false the copywriter is responsible for writing the copy of the advertisment in terms of words words

multiple choice single answer question rahul bajaj is not involved in day to day operation but still the media wants to speak with him because in their eyes he is more :correct answer acceptable your answer acceptable multiple choice multiple answer question researching, conducting and evaluating on a continual basis are program of action. these are done to achieve public understanding, these may also include :correct answer marketing , financial fund raising , employee community your answer advertising , marketing , employee community multiple choice single answer question by which sign the end of your release is marked ande which is repeated several times? correct answer #### your answer #### select the blank question correct answer your answer select the blank question correct answer your answer in communication process the source ________ the messages. encodes encodes public ________ is stronger than legal right or miltary might. opinion opinion

multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication your answer two way communication select the blank question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer samples of new safety packaging were ________ distributed distributed the the release should end with ' -30-' or ________ "****" "****" tapping groups attitudes is called as ________. channeling channeling

multiple choice single answer question a successful advertisment works when it fulfills desire and correct answer need your answer demand true/false question correct answer your answer the pr practiotioner is not responsible for any crisis in the organization. false false

multiple choice single answer question harvard college developed the first fund raising :correct answer brochure your answer brochure select the blank question audience. correct answer your answer organisations use a variety of spokespersons depending upon the ________and the message message

true/false question correct answer your answer

the most important information is down the air. false false

multiple choice single answer question a number of agencies are now focusing on : correct answer research your answer research select the blank question correct answer your answer the production department is responsible for ________ the creative concepts. translating producing

multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer exaggerations , plausible , real estate promotion select the blank question correct answer your answer in retentive stage the product reaches its________ stage. maturity decline your answer crisis

match the following question correct answer reinforcement management

the audience should feel confident of having made the purchases.

awareness the audience is made aware about the product in the market. aware about the product in the market. preference situation

the audience is made analysis of the

the audience knows about the product and may not consider buying it.

conviction the audience may be about to buy the product of having made the purchases. select the blank question correct answer your answer

the audience should feel confident

you may work within a ________ constrained by policies and procedures. hierarchy standard

multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , how to solve the crisis true/false question correct answer your answer in all press conferences there is a demonstration of the product. false false your answer

match the following question correct answer

general research basic or theortical researchbasic or theortical research primary research fresh data secondary research customised research fresh data data already available specific research for advertiser

data already available

specific research for advertiser

multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer cadburys , kellogs select the blank question the advantage of outdoor advertising is that, message is available for ________ hours.

correct answer your answer

24 24

multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , global multiple choice single answer question all the releases should start with a :correct answer heading your answer heading match the following question correct answer agency management finance your answer human resources, administration & finance human resources, administration &

creative services art & copy functions by creative director

art & copy functions by creative director

planning responsible for qualitative & quantitative research , consumer usage etc. responsible for qualitative & quantitative research , consumer usage etc. media services responsible for media planning, media buying and research planning, media buying and research multiple choice single answer question marketing plan starts with: correct answer situation analysis your answer situation analysis select the blank question correct answer your answer select the blank question correct answer your answer johnson & johnson shampoo for kids is an example of ________. demographic demographic it is very difficult to attribute a rise of sales due to ________ advertising advertising responsible for media

multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information your answer gather information select the blank question correct answer your answer true/false question correct answer your answer as world becomes a ________ place, where news travel with great speed. smaller bigger day by day the crime rate is controlled through out the world. false false

multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure multiple choice single answer question the media strategy consits of determining the correct answer geographic spread your answer demographic spread true/false question correct answer your answer in mumbai there are reporters who specialize in stories relating to the government. false false

multiple choice single answer question to become a good and well known public relation practitioner, one should develop numerous :-

correct answer your answer

skills skills

multiple choice single answer question persuasion is used to change or neutralise hostile :correct answer opinion your answer opinion multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer hoardings true/false question correct answer your answer the body copy consists of the main text. true false

multiple choice single answer question the best way to handle crisis is to face it :correct answer head on your answer head on multiple choice multiple answer question the filler items should be in paragraph form with :correct answer double spaced margin , typed , typed on single page your answer double spaced margin , typed on single page multiple choice single answer question the advertising objective is a part of : correct answer long term objective your answer long term objective select the blank question luminaries help the launch of ________. correct answer apple your answer apple select the blank question correct answer your answer select the blank question correct answer your answer it is the pr practitioners task to ________ and enhance the organisations reputation. protect build for testing the advertisement, adveretisers uses ________ focus groups target groups

select the blank question the ________ revolution led to number of inventions that had an impact on communications. correct answer industrial your answer industrial true/false question correct answer your answer abraham maslow was a great philosopher. false true

multiple choice multiple answer question the financial information can be reached by the way of :correct answer annual general report , minutes of agm , quaterly reports your answer annual general report , minutes of agm , quaterly reports multiple choice single answer question acceptability is a strange thing some times a person may be capable but not :correct answer presentable your answer presentable multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer telephone , television true/false question the famous research agencies in india are imrb, org marg

correct answer your answer

true true

multiple choice single answer question there is a fear which strikes people if they are told to write :correct answer an assignment your answer speeches select the blank question correct answer your answer sometimes female employees have to travel ________ outstation abroad

multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer account management , planning, creativity,production , media and agency management true/false question public relations does not have a strong industry association to guide its growth in a controlled manner. correct answer true your answer true true/false question correct answer your answer the hrd departement reports to the agency management. false false

multiple choice multiple answer question the various types of advertisments are correct answer consumer and retail , national & international , end product or industrial your answer consumer and retail , national & international , end product or industrial multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis multiple choice single answer question if you hope to get network tv and radio coverage try to stage your press conference in a :correct answer city your answer city true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer erik thovaldson named the island as greenland. true true a product becomes a brand when the product delivers a ________ functional benefit functional benefit the better informed employees are likely to spread damaging misinformation. false false

multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer loss of property , medical condition multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines true/false

question correct answer your answer

in the style always use a passive voice false false

multiple choice single answer question a pr should be expert in analysing the media's :correct answer strength & weakness your answer success & failures select the blank question correct answer your answer traditionally the pr program is divided into ________. internal & external programs internal & external programs

select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer four multiple choice multiple answer question the spokesperson should have following skills :correct answer convincing & inspiring , good orator , able to address gathering your answer convincing & inspiring , good orator , able to address gathering multiple choice single answer question those who work for the organization are called as :correct answer internal public your answer internal public select the blank question correct answer your answer select the blank question correct answer your answer the ________ guides cast members and manages the crew during the shooting of the ad. director director fillers are material used to fill in the empty at the ________ minute. last last

multiple choice single answer question the most common practice to get the media to visit you is to hold a :correct answer press conference your answer press conference multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer buffalo bill cody , wyatt erap , amos kendall multiple choice single answer question it is universal preference that we like to hear the story from the :correct answer horses mouth your answer horses mouth select the blank question correct answer your answer skilful media relations involves treading the fine line between catering for the ________. organization customers

select the blank question do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes. correct answer disasters your answer disasters multiple choice single answer question media agencies handles: correct answer media planning & buying your answer media planning & buying multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer disrtibuting handbills , word of mouth , slogans & symbols

select the blank question correct answer your answer

testimony means actual user share their________ in the form of an ad. experience experience

multiple choice multiple answer question expert communicators use a number of devices such as :correct answer drama , statistics , examples your answer statistics , examples multiple choice multiple answer question in dagmar model the different stages are: correct answer awareness , comprehension , conviction your answer awareness , comprehension , conviction multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , place , promotion multiple choice single answer question in modern working environment men & women work in close proximity hence there is a possibility of some kind of :correct answer attraction your answer attraction true/false question correct answer your answer influencer acts as a consultant. true true

multiple choice single answer question advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an correct answer identified sponsor your answer identified sponsor true/false question correct answer your answer the journalist can publish whatever he wants. false false

multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment multiple choice single answer question the systematic method to choose the media vehicles is called as correct answer media planning your answer media planning select the blank question "we very much prefer to see the ________ before they are released", says an editor of an popular indian computer publication. correct answer product your answer product match the following question correct answer motivation external public advertisement your answer monetary, emotional return

monetary, emotional return

media, suppliers, trade associations media, suppliers, trade associations to inform potential buyers to remind the customers. long term associations long term associations

maintaining relationships

multiple choice multiple answer question newspaper advertising has the following advantages : correct answer market penetration , selectivity , audience involvement your answer market penetration , selectivity , audience involvement true/false

question correct answer your answer

an average san diego used to handle 65 media enquiries every day. false false

multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes , product leaflets multiple choice single answer question in press conference sometimes the subject demands an 'on the scene' :correct answer location your answer location true/false question unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts. correct answer true your answer true true/false question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer over all 60 cities were selected for nation wide press conference in j & j case. false false john wycliffee took his campaign for church to reform to the people. true true the food processing industry began around eighteen century. false false the video tele conference of j & j was of ________ minutes. 90 90 your answer editor, journalist

match the following question correct answer photographs media events reminder calls invitations

invitation

press conference tv crew editor, journalist reporter reporter press conference

multiple choice multiple answer question advertising primarily reaches out to customer through :correct answer print , radio & tv , internet your answer print , radio & tv , internet multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa multiple choice single answer question in a corporate identity if the building is constructed of granite and glass it sends out signals of :correct answer prosperity & competence your answer prosperity & competence multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :correct answer speeches , books , pamphlets your answer hoardings , speeches , pamphlets true/false question correct answer a pr should have skills in making speeches. true

your answer

true

select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest select the blank question correct answer your answer story-board corresponds to the layout which is illustrated ________ frame by frame sequence by sequence

multiple choice multiple answer question knowledge of group attitudes and beliefs helps the communicator to tailor message that are :correct answer salient , answer a felt need , logical course of action your answer salient , answer a felt need , logical course of action true/false question correct answer your answer many companies do not use symbols. true true

multiple choice single answer question it is universal preference that we like to hear the story from the :correct answer horses mouth your answer superiors multiple choice single answer question if press conference does not have the purpose it will result in loss of :correct answer credibility your answer credibility multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer writing , word of mouth , slogans & symbols multiple choice single answer question acceptability is a strange thing some times a person may be capable but not :correct answer presentable your answer presentable select the blank question correct answer your answer the video tele conference of j & j was of ________ minutes. 90 90

multiple choice single answer question the group to whom the advertisng message is communicated is called as correct answer audience your answer audience multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis multiple choice multiple answer question the communications department handled :correct answer employee & financial communications , advertising , media relations your answer advertising , media relations , marketing select the blank question correct answer your answer a product becomes a brand when the product delivers a ________ functional benefit functional benefit

multiple choice single answer question a brand is a valuable :correct answer assest your answer assest match the following

question correct answer pope urban ii john wycliffee pope gregory xv stephen langton 1095 1351 1622 1215

your answer 1095 1351 1622 1215 your answer human resources, administration & finance concept human resources, administration &

match the following question correct answer agency management finance

creative services art & copy functions by creative director

planning responsible for qualitative & quantitative research , consumer usage etc. responsible for media planning, media buying and research media services responsible for media planning, media buying and research & quantitative research , consumer usage etc. multiple choice single answer question press releases are called :correct answer publicity program your answer publicity program multiple choice single answer question the advertising plan is a part of : correct answer marketing plan your answer marketing plan select the blank question correct answer your answer fillers are material used to fill in the empty at the ________ minute. last last responsible for qualitative

select the blank question "we very much prefer to see the ________ before they are released", says an editor of an popular indian computer publication. correct answer product your answer product true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer select the blank question organization. correct answer your answer all advertisments are alike. false false a pr should have skills in making speeches. true true for holding a press conference invitations are to be sent and ________ has to be selected. venue speaker it is difficult task as it is peoples actions that builds or destroys ________ of an reputation image

multiple choice multiple answer question the most persuasive messages are :correct answer direct , simply expressed , contains one primary data your answer direct , contains one primary data true/false question correct answer your answer corporate success depends on a workforce. false false

select the blank question correct answer your answer true/false question correct answer your answer

the internal publication which was a 4 page news letter was called as ________. update views the better informed employees are likely to spread damaging misinformation. false true

multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer fire , loss of property multiple choice single answer question the corporate identity of an organisation is sum of all :correct answer visual cues your answer visual cues multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information your answer gather information multiple choice multiple answer question researching, conducting and evaluating on a continual basis are program of action. these are done to achieve public understanding, these may also include :correct answer marketing , financial fund raising , employee community your answer advertising , marketing , employee community multiple choice multiple answer question expert communicators use a number of devices such as :correct answer drama , statistics , examples your answer statistics , examples true/false question new york correct answer your answer after three and half years another death occurred the vicitm was 60 years old woman from false false

multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control multiple choice multiple answer question adams legacy also inculded :correct answer newspaper essays , speeches , parades your answer newspaper essays , speeches , parades true/false question correct answer your answer select the blank question correct answer your answer a fact sheet runs into a single page false false it is the pr practitioners task to ________ and enhance the organisations reputation. protect protect

multiple choice multiple answer question advertising primarily reaches out to customer through :correct answer print , radio & tv , internet your answer print , radio & tv , wall paintings multiple choice single answer question crisis means an unexpected development that often frightens the :correct answer public your answer public true/false

question correct answer your answer select the blank question correct answer your answer

the pr practiotioner is not responsible for any crisis in the organization. false false all large companies develop a ________ identity manual corporate corporate

select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest true/false question correct answer your answer true/false question correct answer your answer john wycliffee took his campaign for church to reform to the people. true true tests were made on 9 million recalled capsules of j & j false false

multiple choice single answer question people are prone to forgive :correct answer mistakes your answer mistakes select the blank question correct answer your answer

sometimes female employees have to travel ________ outstation outstation

multiple choice multiple answer question these are traditional service brands correct answer food world , cox & kings , fedex your answer food world , cox & kings , fedex multiple choice multiple answer question swot stands for correct answer strengths & weakness , opportunities , threats your answer strengths & weakness , opportunities , threats true/false question correct answer your answer gec is an organizational brand true true

multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer one- way select the blank question audience. correct answer your answer select the blank question correct answer your answer organisations use a variety of spokespersons depending upon the ________and the message message you may work within a ________ constrained by policies and procedures. hierarchy frame your answer safety measures safety measures

match the following question correct answer

information about working conditions

government information efforts are to eduacting the administrators and bureaucrats eduacting the administrators and bureaucrats coroporate success depends on workforce that director of corporate communication select the blank question correct answer your answer believes in beign treated fairly communicating

director of public relations director of public relations

skilful media relations involves treading the fine line between catering for the ________. organization customers

multiple choice single answer question contribution is called correct answer return on investment your answer return on investment multiple choice single answer question the sole of the advertising is to :correct answer sell your answer promote sales true/false question correct answer your answer select the blank question correct answer your answer a journalist is a observer. true true cities where the local press usually gives a favourable ________ for press conference. coverage advertisement your answer partial commitment irrelevant evidence

match the following question correct answer persuasive speaking

clarity of messageaudience understands the message mass media endorsements expert communicator manipulation techniques select the blank question correct answer your answer mass media endorsements audience understands the message illogical reasoningillogical reasoning

the words in your headings will usually be for ________ release immediate immediate

multiple choice single answer question persuasion is used to change or neutralise hostile :correct answer opinion your answer facts true/false question correct answer your answer

the market share fell from 37 % to 23%. false true

multiple choice multiple answer question the spokesperson should have following skills :correct answer convincing & inspiring , good orator , able to address gathering your answer convincing & inspiring , good orator , able to address gathering true/false question correct answer your answer select the blank question correct answer your answer in mumbai there are reporters who specialize in stories relating to the government. false true for testing the advertisement, adveretisers uses ________ focus groups target groups

multiple choice multiple answer question another internal roles of pr are that of :correct answer teaching , instructing executives for clear writing , effective speaking your answer teaching , effective speaking , effective speeches to be given multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer photography , television select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer the observers are paid to watch and ________ write give suggestions the print media consists of newspaper and magzines. true true once you have invited the reporters there is no need to remind them. false true

true/false question during the press conference it is advisible to only communicate the news it should be one way communication. correct answer false your answer false multiple choice single answer question crisis communication staff needs to be throughly trained to work together as a :correct answer team your answer team true/false question correct answer your answer a pr practitioner acts as a sensor of social change. true true

multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication your answer news to tell multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer atlantic select the blank question cyanide. correct answer your answer during the test revealed in j & j case, it was found that ________ capsules contained 75 25

multiple choice multiple answer question the designs elements comprises of correct answer space , lines & colour , shapes & sounds your answer lines & colour , space , graphics & illustrations multiple choice single answer question all good companies have a manual of :correct answer operations your answer policies select the blank question the main step was to recall all ________ of tylenol. correct answer stocks your answer capsules select the blank question the the release should end with ' -30-' or ________

correct answer your answer true/false question correct answer your answer

"****" **** internet is part of electronic media false true

multiple choice single answer question while designing the print of the ad the art director has to decide upon the best format to correct answer communicate the message your answer communicate the message select the blank question correct answer your answer more and more people began to read newspaper and ________ magzine magzine

multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :correct answer speeches , books , pamphlets your answer speeches , pamphlets multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , beliefs , habits multiple choice single answer question advertisement is a communication in :correct answer paid form your answer paid form true/false question correct answer your answer j & j offered a reward of $200,000 for capturing the perpetrators. false false

multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a territory , designing a questionnaire , tabulation, analysis and results multiple choice single answer question the company suffered the financial crises.in this situation company was barely trynig to stay afloat and neglected :correct answer customer relations your answer investors multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer planning, creativity,production , media and agency management multiple choice single answer question in modern working environment men & women work in close proximity hence there is a possibility of some kind of :correct answer attraction your answer attraction multiple choice multiple answer question in egyptian era the governments have always engaged in what is known as :correct answer public information , public relations , public affairs your answer public affairs , public comunicators multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer exaggerations , real estate promotion multiple choice multiple answer

question correct answer your answer true/false question correct answer your answer

one can interact with pro at the :railway station , government offices , press editor , government offices , press fyi stands for for your information true true

multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer one- way select the blank question audience. correct answer your answer select the blank question correct answer your answer organisations use a variety of spokespersons depending upon the ________and the message message you may work within a ________ constrained by policies and procedures. hierarchy frame your answer safety measures safety measures

match the following question correct answer

information about working conditions

government information efforts are to eduacting the administrators and bureaucrats eduacting the administrators and bureaucrats coroporate success depends on workforce that director of corporate communication select the blank question correct answer your answer believes in beign treated fairly communicating

director of public relations director of public relations

skilful media relations involves treading the fine line between catering for the ________. organization customers

multiple choice single answer question contribution is called correct answer return on investment your answer return on investment multiple choice single answer question the sole of the advertising is to :correct answer sell your answer promote sales true/false question correct answer your answer select the blank question correct answer your answer a journalist is a observer. true true cities where the local press usually gives a favourable ________ for press conference. coverage advertisement your answer partial commitment irrelevant evidence

match the following question correct answer persuasive speaking

clarity of messageaudience understands the message mass media endorsements expert communicator manipulation techniques select the blank question mass media endorsements audience understands the message illogical reasoningillogical reasoning

the words in your headings will usually be for ________ release

correct answer your answer

immediate immediate

multiple choice single answer question persuasion is used to change or neutralise hostile :correct answer opinion your answer facts true/false question correct answer your answer the market share fell from 37 % to 23%. false true

multiple choice multiple answer question the spokesperson should have following skills :correct answer convincing & inspiring , good orator , able to address gathering your answer convincing & inspiring , good orator , able to address gathering true/false question correct answer your answer select the blank question correct answer your answer in mumbai there are reporters who specialize in stories relating to the government. false true for testing the advertisement, adveretisers uses ________ focus groups target groups

multiple choice multiple answer question another internal roles of pr are that of :correct answer teaching , instructing executives for clear writing , effective speaking your answer teaching , effective speaking , effective speeches to be given multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer photography , television select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer the observers are paid to watch and ________ write give suggestions the print media consists of newspaper and magzines. true true once you have invited the reporters there is no need to remind them. false true

true/false question during the press conference it is advisible to only communicate the news it should be one way communication. correct answer false your answer false multiple choice single answer question crisis communication staff needs to be throughly trained to work together as a :correct answer team your answer team true/false question correct answer your answer a pr practitioner acts as a sensor of social change. true true

multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication your answer news to tell multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :-

correct answer your answer select the blank question cyanide. correct answer your answer

atlantic atlantic during the test revealed in j & j case, it was found that ________ capsules contained 75 25

multiple choice multiple answer question the designs elements comprises of correct answer space , lines & colour , shapes & sounds your answer lines & colour , space , graphics & illustrations multiple choice single answer question all good companies have a manual of :correct answer operations your answer policies select the blank question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer the main step was to recall all ________ of tylenol. stocks capsules the the release should end with ' -30-' or ________ "****" **** internet is part of electronic media false true

multiple choice single answer question while designing the print of the ad the art director has to decide upon the best format to correct answer communicate the message your answer communicate the message select the blank question correct answer your answer more and more people began to read newspaper and ________ magzine magzine

multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :correct answer speeches , books , pamphlets your answer speeches , pamphlets multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , beliefs , habits multiple choice single answer question advertisement is a communication in :correct answer paid form your answer paid form true/false question correct answer your answer j & j offered a reward of $200,000 for capturing the perpetrators. false false

multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a territory , designing a questionnaire , tabulation, analysis and results multiple choice single answer question the company suffered the financial crises.in this situation company was barely trynig to

stay afloat and neglected :correct answer customer relations your answer investors multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer planning, creativity,production , media and agency management multiple choice single answer question in modern working environment men & women work in close proximity hence there is a possibility of some kind of :correct answer attraction your answer attraction multiple choice multiple answer question in egyptian era the governments have always engaged in what is known as :correct answer public information , public relations , public affairs your answer public affairs , public comunicators multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer exaggerations , real estate promotion multiple choice multiple answer question one can interact with pro at the :correct answer railway station , government offices , press your answer editor , government offices , press true/false question correct answer your answer fyi stands for for your information true true

multiple choice single answer question firestone was manufacturing radial correct answer 500 tyres your answer 500 tyres multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer what , whose , why multiple choice single answer question persuasion is used to change or neutralise hostile :correct answer opinion your answer opinion multiple choice single answer question rahul bajaj is not involved in day to day operation but still the media wants to speak with him because in their eyes he is more :correct answer acceptable your answer acceptable multiple choice single answer question the advertising objective is a part of : correct answer long term objective your answer long term objective multiple choice single answer question the term "publics" means these are all those :correct answer people on whom the success or failuer depends your answer target audience true/false question correct answer your answer erik thovaldson named the island as greenland. true true

multiple choice single answer question the most common practice to get the media to visit you is to hold a :correct answer press conference your answer press conference

match the following question correct answer

your answer

general research basic or theortical researchmethodological research primary research fresh data secondary research customised research fresh data data already available specific research for advertiser

data already available

specific research for advertiser

multiple choice single answer question advertising that is delivered directly to the consumer by mail refers to correct answer direct mail your answer direct mail true/false question correct answer your answer the most important information is down the air. false true

select the blank question do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes. correct answer disasters your answer disasters multiple choice single answer question people are prone to forgive :correct answer mistakes your answer mistakes multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer after the first world war multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes , product leaflets multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer disrtibuting handbills , word of mouth , slogans & symbols select the blank question correct answer your answer all large companies develop a ________ identity manual corporate corporate

multiple choice multiple answer question in egyptian era the governments have always engaged in what is known as :correct answer public information , public relations , public affairs your answer public information , public relations , public comunicators true/false question correct answer your answer one of the function of advertisment is to communicate product information. true true

multiple choice single answer question the corporate identity of an organisation is sum of all :correct answer visual cues your answer good relations true/false question during the press conference it is advisible to only communicate the news it should be one way communication. correct answer false your answer false select the blank question correct answer traditionally the pr program is divided into ________. internal & external programs

your answer select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer

internal & external programs if you do the right think you have to make sure that people ________ about it. hear trust fyi stands for for your information true true in all press conferences there is a demonstration of the product. false true firestone used to sell millions of tyres at the rate of ________. 50$ 50$ internet is part of electronic media false true

multiple choice single answer question advertising is a correct answer communication tool your answer communication tool multiple choice single answer question press releases are called :correct answer publicity program your answer publicity program multiple choice multiple answer question newspaper advertising has the following advantages : correct answer market penetration , selectivity , audience involvement your answer market penetration , selectivity , low cost to the audience. true/false question correct answer your answer in mumbai there are reporters who specialize in stories relating to the government. false false

multiple choice multiple answer question the communications department handled :correct answer employee & financial communications , advertising , media relations your answer advertising , media relations , marketing true/false question correct answer your answer select the blank question correct answer your answer once you have invited the reporters there is no need to remind them. false false in retentive stage the product reaches its________ stage. maturity maturity

multiple choice single answer question crisis means an unexpected development that often frightens the :correct answer public your answer customer match the following question correct answer direct mail your answer data bases

data bases

transit advertising cinema advertisement

airport, bus stand lamp poles in theatre ads (cinema ads) in theatre ads (cinema ads)

sales promotion select the blank question correct answer your answer

sampling, coupons

sampling, coupo

the internal publication which was a 4 page news letter was called as ________. update views

multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control select the blank question correct answer your answer true/false question correct answer your answer the ________ guides cast members and manages the crew during the shooting of the ad. director director pr is committed to generate public understanding and goodwill for an organization. true true

multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis multiple choice multiple answer question one can interact with pro at the :correct answer railway station , government offices , press your answer railway station , government offices , press multiple choice multiple answer question the design princples can been arranged by different elements viz. correct answer balance , proportion , sequence your answer proportion , sequence , visual effects select the blank question correct answer your answer marketers uses the ________ startegy to optimise the use of resources. segmentation segmentation

multiple choice multiple answer question media relations are very important this is largely due to the vast number of :correct answer publications , television & radio channels , websites your answer television & radio channels , websites , advertisements select the blank question correct answer your answer you may work within a ________ constrained by policies and procedures. hierarchy frame

multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer buildings select the blank question correct answer your answer in communication process the source ________ the messages. encodes encodes

multiple choice single answer question in electronic production the person who manges the enitre process from start to end is called as correct answer producer your answer producer multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes your answer technology advancements , social changes , political changes

multiple choice single answer question advertising is a correct answer communication tool your answer communication tool select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest multiple choice single answer question by which sign the end of your release is marked ande which is repeated several times? correct answer #### your answer #### multiple choice multiple answer question newspaper advertising has the following advantages : correct answer market penetration , selectivity , audience involvement your answer market penetration , selectivity , audience involvement multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , plausible , real estate promotion your answer exaggerations , real estate promotion multiple choice single answer question the process of identifying and advertising to a group of prime prospect is called as correct answer target marketing your answer target marketing select the blank question correct answer your answer the video tele conference of j & j was of ________ minutes. 90 90

multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer word of mouth , slogans & symbols , writing your answer disrtibuting handbills , word of mouth , slogans & symbols multiple choice single answer question the following "firsts" were observed during the period :correct answer 1900-1921 your answer 1904-1908 multiple choice single answer question advertisement is a communication in :correct answer paid form your answer one way form multiple choice single answer question public information came into the exsitence at the time of ancient egyptians which are :correct answer 5000 years ago your answer 5000 years ago true/false question correct answer your answer tests were made on 9 million recalled capsules of j & j false true

multiple choice single answer question the bryan-mckinley presidential campaign was first to mount an all out effort of public opinion in :correct answer 1896 your answer 1865 true/false question correct answer your answer much of the communication research was related to the war time interest in propaganda. true true

multiple choice multiple answer question expert communicators use a number of devices such as :correct answer drama , statistics , examples

your answer true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer

drama , statistics , examples internet is part of electronic media false false it is the pr practitioners task to ________ and enhance the organisations reputation. protect protect fyi stands for for your information true true

true/false question during the press conference it is advisible to only communicate the news it should be one way communication. correct answer false your answer false match the following question correct answer cadbury product brands ngos your answer product brands political parties or educational institutes

political parties or educational institutes family brands

smirnoff, tata, ford

family brands

mercedes, ponds creators brands true/false question correct answer your answer

creators brands

the hrd departement reports to the agency management. false false

multiple choice multiple answer question a number of activities at the community level that are practised are :correct answer providing summer jobs for youth , practicing environment protection drives , cleaning up the neighbourhood your answer providing summer jobs for youth , practicing environment protection drives , cleaning up the neighbourhood multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a questionnaire , data collection , tabulation, analysis and results multiple choice single answer question the spokesperson should be :correct answer people friendly your answer people friendly true/false question correct answer your answer a pr should have skills in making speeches. true true

multiple choice multiple answer question the feature story is valuable publicity tool and an idea vehicle for helping people understand :correct answer how to choose , buy , use product or service your answer how to choose , buy , use product or service multiple choice single answer question the systematic method to choose the media vehicles is called as correct answer media planning your answer media planning select the blank question correct answer your answer for holding a press conference invitations are to be sent and ________ has to be selected. venue venue

multiple choice multiple answer question the spokesperson should have following skills :correct answer convincing & inspiring , good orator , able to address gathering your answer convincing & inspiring , good orator , able to address gathering multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer account management , planning, creativity,production , media and agency management match the following question correct answer 1982 audio america america philadelphia philadelphia new york new york your answer

recovery campaign situation chicago chicago true/false question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer

one of the function of advertisment is to communicate product information. true true the better informed employees are likely to spread damaging misinformation. false false a pr practitioner acts as a sensor of social change. true true

multiple choice multiple answer question what should the feature story highlight? correct answer unkown facet , product , cause your answer unkown facet , product , cause select the blank question correct answer your answer marketers uses the ________ startegy to optimise the use of resources. segmentation segmentation

multiple choice single answer question a brand is a valuable :correct answer assest your answer assest true/false question correct answer your answer over all 60 cities were selected for nation wide press conference in j & j case. false false

multiple choice single answer question check for the passage ways, door ways, and elevators large enough to accommodate :correct answer bulky equipment your answer bulky equipment select the blank question correct answer your answer select the blank public ________ is stronger than legal right or miltary might. opinion opinion

question "we very much prefer to see the ________ before they are released", says an editor of an popular indian computer publication. correct answer product your answer product multiple choice single answer question people are good at :correct answer reacting your answer criticism select the blank question correct answer your answer it is very difficult to attribute a rise of sales due to ________ advertising advertising

multiple choice single answer question a brand is a valuable :correct answer assest your answer assest true/false question correct answer your answer the journalist can publish whatever he wants. false false

multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , place , promotion multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , global select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer for testing the advertisement, adveretisers uses ________ focus groups target audience corporate success depends on a workforce. false true in communication process the source ________ the messages. encodes encodes the letter should be limited to 8 to 9 paragraphs false false

multiple choice multiple answer question when a mistake is been committed :correct answer do not lie , do not try to cover up things , do not pretend to be right your answer do not lie , do not try to cover up things , do not pretend to be right multiple choice multiple answer question expert communicators use a number of devices such as :correct answer drama , statistics , examples your answer drama , examples , shows multiple choice single answer question public relation practitioners play a dual role, they are advisiors as well as :correct answer counsellors your answer counsellors match the following question correct answer your answer

sensory appeal advertisements that have an effect on the five senses advertisements that have an effect on the five senses

price or value appeal promising the buyer that the product is worth more than money can buy promising the buyer that the product is worth more than money can buy celebrity appeal using celebrities to endorse a product using celebrities to endorse a product actual user shares his

testimonials actual user shares his experience in the form of testomony experience in the form of testomony

multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer buffalo bill cody , wyatt erap , calamity jane select the blank question correct answer your answer firestone used to sell millions of tyres at the rate of ________. 50$ 50$

multiple choice single answer question in every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :correct answer one to many communication your answer one to many communication select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer data form multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment multiple choice single answer question knowledge must be coupled with authority otherwise it loses :correct answer credibility your answer wisdom select the blank question ________ public correct answer your answer select the blank question ________ correct answer your answer true/false question correct answer your answer true/false question correct answer your answer planning & implementation are the efforts done by the organization to influence or policy. change improve the copywriter is responsible for writing the copy of the advertisment in terms of words graphics very often the presence of a well known celebrity can liven up a routine company function true true an average san diego used to handle 65 media enquiries every day. false true

multiple choice single answer question the word "brand" has its origns in the word "brandr" which means correct answer burn your answer burn true/false question correct answer your answer the food processing industry began around eighteen century. false true

multiple choice multiple answer question the press kits desgined by johnson & johnson included :correct answer j & j history , name of top people , financial results

your answer

j & j history , financial results , how it went wrong your answer time bound sales promotion activities

match the following question correct answer action plan

time bound sales promotion activities sales target sales target

marketing objectives marketing strategy marketing mix true/false question correct answer your answer

market segment, target audience

market segment, target audience product, price, distribution and promotion

product, price, distribution and promotion

the print media consists of newspaper and magzines. true true

multiple choice single answer question advertisement is a communication in :correct answer paid form your answer paid form multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer fire , loss of property , medical condition select the blank question correct answer your answer in green land ice melts for only a few________. months days

multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order multiple choice multiple answer question adams legacy also inculded :correct answer newspaper essays , speeches , parades your answer posters , newspaper essays , speeches multiple choice single answer question the typed lines should be kept :correct answer 50 to 60 characters long your answer 50 to 60 characters long multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , beliefs , habits select the blank question correct answer your answer if you do the right think you have to make sure that people ________ about it. hear hear

multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa true/false question correct answer your answer all advertisments are alike. false false

multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. multiple choice single answer

question other to :correct answer your answer true/false question correct answer your answer

the pr pactitioner practises media relations for two purposes one to send information and gather information safe guard the interest internet is part of electronic media false true

multiple choice single answer question new releases do not have strong concluding :correct answer paragraph your answer lines select the blank question correct answer your answer the words in your headings will usually be for ________ release immediate immediate

multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer hoardings select the blank question the ________ revolution led to number of inventions that had an impact on communications. correct answer industrial your answer radio multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines true/false question correct answer your answer the body copy consists of the main text. true true

multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer telephone , telegraph , television select the blank question see. correct answer your answer apple computers made their campaign in the year ________ which people were dying to 1984 1984

multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis multiple choice multiple answer question a number of activities at the community level that are practised are :correct answer providing summer jobs for youth , practicing environment protection drives , cleaning up the neighbourhood your answer providing summer jobs for youth , practicing environment protection drives , cleaning up the neighbourhood true/false question public relations does not have a strong industry association to guide its growth in a controlled manner. correct answer true your answer true true/false question correct answer your answer a pr should have skills in making speeches. true true

select the blank question correct answer your answer

in retentive stage the product reaches its________ stage. maturity maturity

select the blank question "people working with you" this means offering them salary, promotions ________, and training opportunities to motivate them. correct answer perks your answer perks select the blank question correct answer your answer select the blank question correct answer your answer luminaries help the launch of ________. apple apple the observers are paid to watch and ________ write write

multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment match the following question correct answer graphic element your answer

geometric pattern geometric pattern souveniers coco cola

corporate identity souveniers standardized colours founder names ibm

coco cola ibm

multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer buildings multiple choice single answer question marketing plan starts with: correct answer situation analysis your answer situation analysis multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer atlantic multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines match the following question correct answer cadbury product brands ngos your answer product brands political parties or educational institutes

political parties or educational institutes family brands

smirnoff, tata, ford

family brands

mercedes, ponds creators brands

creators brands

multiple choice single answer question while designing the print of the ad the art director has to decide upon the best format to correct answer communicate the message your answer communicate the message multiple choice multiple answer question in dagmar model the different stages are: correct answer awareness , comprehension , conviction

your answer true/false question correct answer your answer

awareness , comprehension , conviction research shows that 70% of buying decisions are made in store. true true

multiple choice single answer question to become a good and well known public relation practitioner, one should develop numerous :correct answer skills your answer skills true/false question correct answer your answer much of the communication research was related to the war time interest in propaganda. true true

multiple choice single answer question if any of your media contacts express a strong wish not to be reminded make a note of that and honour their :correct answer preferences your answer preferences multiple choice single answer question people are prone to forgive :correct answer mistakes your answer mistakes multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. select the blank question correct answer your answer the advocacy model was built during the middle of ________ century. 20th 20th

multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer photography , telephone , telegraph select the blank question correct answer your answer it is the pr practitioners task to ________ and enhance the organisations reputation. protect protect

multiple choice multiple answer question the filler items should be in paragraph form with :correct answer double spaced margin , typed , typed on single page your answer double spaced margin , typed , typed on single page multiple choice single answer question persuasion is used to change or neutralise hostile :correct answer opinion your answer opinion multiple choice multiple answer question researching, conducting and evaluating on a continual basis are program of action. these are done to achieve public understanding, these may also include :correct answer marketing , financial fund raising , employee community your answer marketing , financial fund raising , employee community select the blank question the ________ revolution led to number of inventions that had an impact on communications. correct answer industrial your answer industrial multiple choice multiple answer question while releasing the press release check for the correct answer headline , double spaced , avoided passive voice your answer headline , double spaced , avoided passive voice

true/false question correct answer your answer true/false question correct answer your answer

good companies always speaks first and performs later. false false the better informed employees are likely to spread damaging misinformation. false false

multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs multiple choice single answer question while scheduling the press conferences be aware of the :correct answer media deadlines your answer media deadlines multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , promotion select the blank question the words in your headings will usually be for ________ release correct answer immediate your answer immediate select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer press release true/false question correct answer your answer a pr practitioner acts as a sensor of social change. true true

multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , perception , beliefs multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure multiple choice single answer question a brand is a valuable :correct answer assest your answer assest multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa true/false question correct answer your answer in all press conferences there is a demonstration of the product. false false

multiple choice single answer question the advertising agency plays a key role in: correct answer creating advertising your answer creating advertising true/false question correct answer your answer john wycliffee took his campaign for church to reform to the people. true true

match the following question correct answer your answer advertising in eighties saw address to specific consumers address to specific consumers the beginning of advertising exchange of goods exchange of goods invention of the printing press johann gutenberg johann gutenberg advertsing of 1660 for toothpaste for toothpaste multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , explanations multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer buildings select the blank question organisations use a variety of spokespersons depending upon the ________and the audience. correct answer message your answer message true/false question the body copy consists of the main text. correct answer true your answer true multiple choice multiple answer question one can interact with pro at the :correct answer railway station , government offices , press your answer railway station , government offices , press multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment multiple choice multiple answer question the creative services department includes correct answer creative director , art director , copy writer your answer art director , copy writer , media planner true/false question corporate success depends on a workforce. correct answer false your answer false match the following question correct answer your answer speakers on radio & tv showcase of unique abilities showcase of unique abilities generating publicity good work of organization good work of organization urgent information to be communicated media community media community invite speakers long term business strategy long term business strategy true/false question j & j offered a reward of $200,000 for capturing the perpetrators. correct answer false your answer true true/false question research shows that 70% of buying decisions are made in store. correct answer true your answer true select the blank question firestone used to sell millions of tyres at the rate of ________. correct answer 50$

your answer

50$

true/false question once you have invited the reporters there is no need to remind them. correct answer false your answer true select the blank question the ________ guides cast members and manages the crew during the shooting of the ad. correct answer director your answer director multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a questionnaire , data collection , tabulation, analysis and results multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs multiple choice single answer question the typed lines should be kept :correct answer 50 to 60 characters long your answer 50 to 60 characters long true/false question the food processing industry began around eighteen century. correct answer false your answer false multiple choice single answer question acceptability is a strange thing some times a person may be capable but not :correct answer presentable your answer presentable multiple choice single answer question knowledge must be coupled with authority otherwise it loses :correct answer credibility your answer credibility multiple choice multiple answer question the spokesperson should have following skills :correct answer convincing & inspiring , good orator , able to address gathering your answer convincing & inspiring , good orator , able to address gathering select the blank question planning & implementation are the efforts done by the organization to influence or ________ public policy. correct answer change your answer change select the blank question it is the pr practitioners task to ________ and enhance the organisations reputation. correct answer protect your answer build select the blank question the copywriter is responsible for writing the copy of the advertisment in terms of ________ correct answer words your answer words multiple choice multiple answer question in egyptian era the governments have always engaged in what is known as :correct answer public relations , public affairs , public information your answer public information , public relations , public affairs select the blank question it is difficult task as it is peoples actions that builds or destroys ________ of an organization. correct answer reputation your answer reputation true/false question a journalist is a observer.

correct answer true your answer false multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa multiple choice single answer question a crisis often gathers momentum with great :correct answer rapidity your answer rapidity multiple choice single answer question a successful advertisment works when it fulfills desire and correct answer need your answer demand multiple choice single answer question all good companies have a manual of :correct answer operations your answer operations multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer america select the blank question sometimes female employees have to travel ________ correct answer outstation your answer outstation multiple choice single answer question a brand is a valuable :correct answer assest your answer assest select the blank question in retentive stage the product reaches its________ stage. correct answer maturity your answer maturity multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , promotion multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer photography , telephone , telegraph true/false question in television advertising the sequence followed is middle, end, beginning correct answer false your answer false multiple choice multiple answer question advertising primarily reaches out to customer through :correct answer print , radio & tv , internet your answer wall paintings multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. select the blank question public ________ is stronger than legal right or miltary might. correct answer opinion your answer opinion true/false question all advertisments are alike. correct answer false

your answer

false

true/false question the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in 1886. correct answer true your answer true multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes your answer technology advancements , social changes select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer press release multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control select the blank question ________ correct answer your answer the copywriter is responsible for writing the copy of the advertisment in terms of words words

multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure match the following question correct answer your answer address to specific consumers babylonian clay tablet

advertising in eighties saw address to specific consumers the beginning of advertising invention of the printing press advertsing of 1660 true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer exchange of goods

johann gutenberg johann gutenberg usa

for toothpaste

the journalist can publish whatever he wants. false false once you have invited the reporters there is no need to remind them. false false it is the pr practitioners task to ________ and enhance the organisations reputation. protect create image

select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest multiple choice single answer question rahul bajaj is not involved in day to day operation but still the media wants to speak with

him because in their eyes he is more :correct answer acceptable your answer intellegent multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , shapes & sounds , graphics & illustrations multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , place multiple choice single answer question advertising research is an :correct answer information tool your answer information tool multiple choice multiple answer question the financial information can be reached by the way of :correct answer annual general report , minutes of agm , quaterly reports your answer annual general report , quaterly reports multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes multiple choice single answer question the group to whom the advertisng message is communicated is called as correct answer audience your answer customer multiple choice multiple answer question when a mistake is been committed :correct answer do not lie , do not try to cover up things , do not pretend to be right your answer do not try to cover up things , do not pretend to be right , do not lie true/false question correct answer your answer true/false question 1886. correct answer your answer over all 60 cities were selected for nation wide press conference in j & j case. false false the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in true true

multiple choice single answer question advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an correct answer identified sponsor your answer identified sponsor true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer research shows that 70% of buying decisions are made in store. true false if you do the right think you have to make sure that people ________ about it. hear accept one of the function of advertisment is to communicate product information. true true

select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer mental

multiple choice single answer question a successful advertisment works when it fulfills desire and correct answer need your answer need multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a questionnaire , tabulation, analysis and results multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis select the blank question correct answer your answer marketers uses the ________ startegy to optimise the use of resources. segmentation segmentation

multiple choice single answer question all good companies have a manual of :correct answer operations your answer policies multiple choice multiple answer question the feature story is valuable publicity tool and an idea vehicle for helping people understand :correct answer how to choose , buy , use product or service your answer how to choose , buy , use product or service true/false question correct answer your answer internet is part of electronic media false true

multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer account management , planning, creativity,production , media and agency management true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer the art director and the copy writer work together as a team. true true abraham maslow was a great philosopher. false false sometimes female employees have to travel ________ outstation outstation

multiple choice multiple answer question advertising primarily reaches out to customer through :correct answer print , radio & tv , internet your answer print , radio & tv , internet true/false question correct answer your answer select the blank question correct answer your answer the famous research agencies in india are imrb, org marg true true a product becomes a brand when the product delivers a ________ functional benefit functional benefit

multiple choice single answer question a corporate identity is very important part of the company image and correct answer communications

your answer

communications

multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. select the blank question correct answer your answer samples of new safety packaging were ________ distributed kept at chemist

multiple choice single answer question crisis means an unexpected development that often frightens the :correct answer public your answer public select the blank question correct answer your answer in retentive stage the product reaches its________ stage. maturity maturity your answer

match the following question correct answer invitations photographs media events reminder calls true/false question correct answer your answer

reporter editor, journalist invitation tv crew

press conference invitation editor, journalist technicians the advertising plan basically focuses on target, message & media true true

multiple choice single answer question all the releases should start with a :correct answer heading your answer heading select the blank question correct answer your answer more and more people began to read newspaper and ________ magzine journals

multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs true/false question correct answer your answer select the blank question correct answer your answer tests were made on 9 million recalled capsules of j & j false true j & j also campaigns with the ________ . government us fd

multiple choice multiple answer question the communications department handled :correct answer employee & financial communications , advertising , media relations your answer employee & financial communications , advertising , media relations multiple choice single answer question a pr should always have a track of :correct answer bottlenecks your answer quality of communication exchange multiple choice multiple answer question people forget mistakes than brow beaten by

correct answer your answer

cunning , manipulative , explanations cunning , manipulative , false promises your answer showcase of unique abilities showcase of unique abilities

match the following question correct answer speakers on radio & tv generating publicity

good work of organization good work of organization media community media community long term business strategy

urgent information to be communicated invite speakers select the blank question correct answer your answer

long term business strategy

the ________ guides cast members and manages the crew during the shooting of the ad. director assistant director

multiple choice single answer question who was ceo of the san diego & electric company? correct answer thomas page your answer victor newman select the blank question correct answer your answer true/false question correct answer your answer it is very difficult to attribute a rise of sales due to ________ advertising advertising the most important information is down the air. false true

multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :correct answer books , pamphlets , speeches your answer speeches , books , pamphlets true/false question correct answer your answer the art director and the copy writer work together as a team. true false

multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control , how to solve the crisis select the blank question correct answer your answer a product becomes a brand when the product delivers a ________ functional benefit cost benefit

select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer six multiple choice single answer question marketing objectives are referred in terms of : correct answer sales your answer sales true/false question correct answer your answer research shows that 70% of buying decisions are made in store. true true

multiple choice single answer question in a crisis, in management team, every person must be capable of working under extreme :correct answer pressure

your answer

difficult conditions

multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer account management , planning, creativity,production , media and agency management true/false question correct answer your answer in the style always use a passive voice false true

multiple choice single answer question any message or suggested action must be compatible with group values or :correct answer beliefs your answer principals multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer one- way true/false question correct answer your answer fyi stands for for your information true true

multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer rex harlow multiple choice single answer question the advertising objective is a part of : correct answer long term objective your answer long term objective multiple choice single answer question the pr practitioner has to understand and be skilled in the usage and application of all :correct answer communication media your answer mass media select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer true/false question 1886. correct answer your answer in print media rates depends upon the size, colour and ________ position number of words in the ad. erik thovaldson named the island as greenland. true true the the release should end with ' -30-' or ________ "****" ???? the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in true true

multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure multiple choice single answer question while scheduling the press conferences be aware of the :correct answer media deadlines your answer press multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which

came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes your answer technology advancements , social changes , political changes select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer public ________ is stronger than legal right or miltary might. opinion opinion a pr practitioner acts as a sensor of social change. true false cities where the local press usually gives a favourable ________ for press conference. coverage coverage your answer brand image political parties or educational institutes

match the following question correct answer cadbury product brands ngos

political parties or educational institutes family brands

smirnoff, tata, ford

creators brands

mercedes, ponds creators brands

brand identity

multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer plausible , real estate promotion , uninhabited multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a territory , data collection , tabulation, analysis and results multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer insertions , video tapes true/false question correct answer your answer select the blank question audience. correct answer your answer a pr should have skills in making speeches. true true organisations use a variety of spokespersons depending upon the ________and the message facts

multiple choice single answer question advertising that is delivered directly to the consumer by mail refers to correct answer direct mail your answer speed mail multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication

your answer select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer

news to tell traditionally the pr program is divided into ________. internal & external programs management & shareholders tests were made on 9 million recalled capsules of j & j false true j & j also campaigns with the ________ . government us fd

multiple choice multiple answer question the communications department handled :correct answer employee & financial communications , advertising , media relations your answer employee & financial communications , advertising , media relations multiple choice single answer question a pr should always have a track of :correct answer bottlenecks your answer quality of communication exchange multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , false promises match the following question correct answer speakers on radio & tv generating publicity your answer showcase of unique abilities showcase of unique abilities

good work of organization good work of organization media community media community long term business strategy

urgent information to be communicated invite speakers select the blank question correct answer your answer

long term business strategy

the ________ guides cast members and manages the crew during the shooting of the ad. director assistant director

multiple choice single answer question who was ceo of the san diego & electric company? correct answer thomas page your answer victor newman select the blank question correct answer your answer true/false question correct answer your answer it is very difficult to attribute a rise of sales due to ________ advertising advertising the most important information is down the air. false true

multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :correct answer books , pamphlets , speeches your answer speeches , books , pamphlets true/false question correct answer your answer the art director and the copy writer work together as a team. true false

multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety ,

establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control , how to solve the crisis select the blank question correct answer your answer a product becomes a brand when the product delivers a ________ functional benefit cost benefit

select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer six multiple choice single answer question marketing objectives are referred in terms of : correct answer sales your answer sales true/false question correct answer your answer research shows that 70% of buying decisions are made in store. true true

multiple choice single answer question in a crisis, in management team, every person must be capable of working under extreme :correct answer pressure your answer difficult conditions multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer account management , planning, creativity,production , media and agency management true/false question correct answer your answer in the style always use a passive voice false true

multiple choice single answer question any message or suggested action must be compatible with group values or :correct answer beliefs your answer principals multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer one- way true/false question correct answer your answer fyi stands for for your information true true

multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer rex harlow multiple choice single answer question the advertising objective is a part of : correct answer long term objective your answer long term objective multiple choice single answer question the pr practitioner has to understand and be skilled in the usage and application of all :correct answer communication media your answer mass media select the blank question correct answer your answer in print media rates depends upon the size, colour and ________ position number of words in the ad.

true/false question correct answer your answer select the blank question correct answer your answer true/false question 1886. correct answer your answer

erik thovaldson named the island as greenland. true true the the release should end with ' -30-' or ________ "****" ???? the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in true true

multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure multiple choice single answer question while scheduling the press conferences be aware of the :correct answer media deadlines your answer press multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes your answer technology advancements , social changes , political changes select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer public ________ is stronger than legal right or miltary might. opinion opinion a pr practitioner acts as a sensor of social change. true false cities where the local press usually gives a favourable ________ for press conference. coverage coverage your answer brand image political parties or educational institutes

match the following question correct answer cadbury product brands ngos

political parties or educational institutes family brands

smirnoff, tata, ford

creators brands

mercedes, ponds creators brands

brand identity

multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer plausible , real estate promotion , uninhabited multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis

multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a territory , data collection , tabulation, analysis and results multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer insertions , video tapes true/false question correct answer your answer select the blank question audience. correct answer your answer a pr should have skills in making speeches. true true organisations use a variety of spokespersons depending upon the ________and the message facts

multiple choice single answer question advertising that is delivered directly to the consumer by mail refers to correct answer direct mail your answer speed mail multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication your answer news to tell select the blank question correct answer your answer true/false question correct answer your answer traditionally the pr program is divided into ________. internal & external programs management & shareholders day by day the crime rate is controlled through out the world. false true

multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer perception , beliefs , values multiple choice single answer question advertising contributes to correct answer profits your answer maintains customer base. multiple choice single answer question crisis communication staff needs to be throughly trained to work together as a :correct answer team your answer team multiple choice single answer question if you hope to get network tv and radio coverage try to stage your press conference in a :correct answer city your answer city select the blank question correct answer your answer in communication process the source ________ the messages. encodes encodes

true/false question public relations does not have a strong industry association to guide its growth in a controlled manner. correct answer true your answer false select the blank question correct answer your answer it is very difficult to attribute a rise of sales due to ________ advertising advertising

true/false question correct answer your answer

the hrd departement reports to the agency management. false false

multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information your answer gather information select the blank question correct answer your answer it is the pr practitioners task to ________ and enhance the organisations reputation. protect create image

multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment true/false question new york correct answer your answer true/false question correct answer your answer true/false question correct answer your answer select the blank question ________ correct answer your answer after three and half years another death occurred the vicitm was 60 years old woman from false false the letter should be limited to 8 to 9 paragraphs false false the pr practiotioner is not responsible for any crisis in the organization. false true the copywriter is responsible for writing the copy of the advertisment in terms of words words

select the blank question "people working with you" this means offering them salary, promotions ________, and training opportunities to motivate them. correct answer perks your answer perks multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , global select the blank question audience. correct answer your answer organisations use a variety of spokespersons depending upon the ________and the message facts

multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes your answer technology advancements , financial changes , political changes multiple choice single answer question the word "brand" has its origns in the word "brandr" which means correct answer burn your answer burn true/false question correct answer your answer a fact sheet runs into a single page false true

multiple choice single answer question people get involved with issues or pay attention to message that appeal to their psychic or :correct answer economic needs your answer phsycological needs true/false question correct answer your answer

the body copy consists of the main text. true true

select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest multiple choice single answer question any message or suggested action must be compatible with group values or :correct answer beliefs your answer beliefs select the blank question correct answer your answer fillers are material used to fill in the empty at the ________ minute. last last

true/false question unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts. correct answer true your answer true match the following question correct answer media strategy print media your answer determine geographic spread

determine geographic spread newspapers & magazines

newspapers & magazines

electronic media redio, television media objective

redio, television

target audience, reach & frequency target audience, reach & frequency

multiple choice multiple answer question swot stands for correct answer opportunities , threats , strengths & weakness your answer strengths & weakness , opportunities , threats match the following question correct answer speakers on radio & tv generating publicity your answer showcase of unique abilities showcase of unique abilities

good work of organization good work of organization media community media community long term business strategy

urgent information to be communicated invite speakers

long term business strategy

multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer photography , telephone , telegraph multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , space , graphics & illustrations

multiple choice multiple answer question a number of activities at the community level that are practised are :correct answer providing summer jobs for youth , practicing environment protection drives , cleaning up the neighbourhood your answer providing summer jobs for youth , practicing environment protection drives , organising blood camps multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , place , promotion select the blank question correct answer your answer the observers are paid to watch and ________ write write

multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer buffalo bill cody , wyatt erap , calamity jane multiple choice multiple answer question another internal roles of pr are that of :correct answer teaching , instructing executives for clear writing , effective speaking your answer instructing executives for clear writing , effective speaking , effective speeches to be given select the blank question correct answer your answer the advantage of outdoor advertising is that, message is available for ________ hours. 24 24

multiple choice single answer question in modern working environment men & women work in close proximity hence there is a possibility of some kind of :correct answer attraction your answer attraction multiple choice multiple answer question adams legacy also inculded :correct answer newspaper essays , speeches , parades your answer newspaper essays , speeches , parades true/false question correct answer your answer the print media consists of newspaper and magzines. true true

multiple choice single answer question in electronic production the person who manges the enitre process from start to end is called as correct answer producer your answer director multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication your answer two way communication multiple choice single answer question the body copy is also called as correct answer main text your answer main text select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer mental multiple choice multiple answer question a number of activities at the community level that are practised are :correct answer cleaning up the neighbourhood , providing summer jobs for youth , practicing environment protection drives

your answer neighbourhood

organising blood camps , practicing environment protection drives , cleaning up the

multiple choice single answer question a crisis by its very nature comes :correct answer unannounced your answer unannounced true/false question correct answer your answer the art director and the copy writer work together as a team. true true

multiple choice multiple answer question what should the feature story highlight? correct answer unkown facet , product , cause your answer unkown facet , cause true/false question correct answer your answer influencer acts as a consultant. true true

select the blank question the ________ revolution led to number of inventions that had an impact on communications. correct answer industrial your answer industrial multiple choice single answer question those who work for the organization are called as :correct answer internal public your answer internal public true/false question correct answer your answer corporate success depends on a workforce. false true

multiple choice single answer question the sole of the advertising is to :correct answer sell your answer sell multiple choice single answer question a successful advertisment works when it fulfills desire and correct answer need your answer need match the following question correct answer your answer

general research basic or theortical researchbasic or theortical research primary research fresh data secondary research customised research fresh data data already available specific research for advertiser

data already available

specific research for advertiser

multiple choice single answer question harvard college developed the first fund raising :correct answer brochure your answer advertisement multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order true/false question new york correct answer after three and half years another death occurred the vicitm was 60 years old woman from false

your answer

true

multiple choice single answer question advertsment actually grew up after the correct answer second world war your answer second world war multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer fire , loss of property , medical condition true/false question correct answer your answer j & j offered a reward of $200,000 for capturing the perpetrators. false true

multiple choice multiple answer question swot stands for correct answer strengths & weakness , opportunities , threats your answer strengths & weakness , opportunities , threats multiple choice single answer question if press realeses are poorly written they will end up in the :correct answer dustbin your answer garbage multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer james harvord multiple choice single answer question the rule in a crisis is that you cannot be handicapped by a lack of :correct answer infrastructure your answer infrastructure multiple choice single answer question the group to whom the advertisng message is communicated is called as correct answer audience your answer audience multiple choice multiple answer question the press kits desgined by johnson & johnson included :correct answer j & j history , name of top people , financial results your answer j & j history , name of top people , how it went wrong multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure select the blank question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer johnson & johnson shampoo for kids is an example of ________. demographic demographic a product becomes a brand when the product delivers a ________ functional benefit positioning benefit the words in your headings will usually be for ________ release immediate urgent

multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. multiple choice single answer question it is universal preference that we like to hear the story from the :correct answer horses mouth

your answer true/false question correct answer your answer select the blank question ________ correct answer your answer select the blank question cyanide. correct answer your answer

horses mouth many companies do not use symbols. true false the copywriter is responsible for writing the copy of the advertisment in terms of words words during the test revealed in j & j case, it was found that ________ capsules contained 75 35

multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer telegraph multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes , product leaflets select the blank question correct answer your answer luminaries help the launch of ________. apple apple

multiple choice multiple answer question knowledge of group attitudes and beliefs helps the communicator to tailor message that are :correct answer salient , answer a felt need , logical course of action your answer salient , answer a felt need , analysing the facts select the blank question correct answer your answer tapping groups attitudes is called as ________. channeling channeling

multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what true/false question correct answer your answer in the style always use a passive voice false true

select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest true/false question correct answer your answer true/false question correct answer your answer select the blank question organization. correct answer your answer the better informed employees are likely to spread damaging misinformation. false false fyi stands for for your information true true it is difficult task as it is peoples actions that builds or destroys ________ of an reputation image

multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , false promises true/false question correct answer your answer select the blank question audience. correct answer your answer over all 60 cities were selected for nation wide press conference in j & j case. false true organisations use a variety of spokespersons depending upon the ________and the message message your answer data bases

match the following question correct answer direct mail

data bases

transit advertising cinema advertisement sales promotion

airport, bus stand airport, bus stand in theatre ads (cinema ads) in theatre ads (cinema ads)

sampling, coupons

sampling, coupons

multiple choice single answer question advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an correct answer identified sponsor your answer identified sponsor true/false question correct answer your answer select the blank question correct answer your answer all advertisments are alike. false false for holding a press conference invitations are to be sent and ________ has to be selected. venue venue

multiple choice single answer question persuasion is used to change or neutralise hostile :correct answer opinion your answer opinion multiple choice multiple answer question in egyptian era the governments have always engaged in what is known as :correct answer public information , public relations , public affairs your answer public information , public affairs , public comunicators multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa select the blank question correct answer your answer select the blank question correct answer your answer skilful media relations involves treading the fine line between catering for the ________. organization sahre holders you may work within a ________ constrained by policies and procedures. hierarchy frame

multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer planning, creativity,production , media and agency management multiple choice single answer question a corporate identity is very important part of the company image and

correct answer your answer true/false question correct answer your answer

communications communications research shows that 70% of buying decisions are made in store. true true

multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines multiple choice single answer question the history of public relations is linked with the growth and maintenance of :correct answer religion your answer christan era multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , shapes & sounds , graphics & illustrations multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer in green land ice melts for only a few________. months days abraham maslow was a great philosopher. false true public ________ is stronger than legal right or miltary might. opinion opinion the journalist can publish whatever he wants. false false

multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer hoardings select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer six multiple choice multiple answer question the filler items should be in paragraph form with :correct answer double spaced margin , typed , typed on single page your answer double spaced margin , typed select the blank question correct answer your answer story-board corresponds to the layout which is illustrated ________ frame by frame sequence by sequence

multiple choice multiple answer question while releasing the press release check for the correct answer headline , double spaced , avoided passive voice your answer headline , avoided passive voice , written in a perfect square multiple choice single answer question advertising contributes to

correct answer your answer

profits increase in sales your answer monetary, emotional return

match the following question correct answer motivation external public advertisement

monetary, emotional return

media, suppliers, trade associations media, suppliers, trade associations to inform potential buyers to inform potential buyers long term associations long term associations

maintaining relationships true/false question correct answer your answer

pr is committed to generate public understanding and goodwill for an organization. true true

multiple choice single answer question to become a good and well known public relation practitioner, one should develop numerous :correct answer skills your answer skills multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer one- way match the following question correct answer reinforcement management your answer crisis

the audience should feel confident of having made the purchases.

awareness the audience is made aware about the product in the market. aware about the product in the market.

the audience is made the audience may

preference the audience knows about the product and may not consider buying it. be about to buy the product conviction the audience may be about to buy the product product and may not consider buying it. select the blank question correct answer your answer the observers are paid to watch and ________ write give suggestions

the audience knows about the

multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis multiple choice multiple answer question one can interact with pro at the :correct answer railway station , government offices , press your answer railway station , government offices , press true/false question correct answer your answer the letter should be limited to 8 to 9 paragraphs false true

multiple choice single answer question a press conference should be called when there's a reason for :correct answer two way communication your answer two way communication multiple choice multiple answer question these are traditional service brands correct answer food world , cox & kings , fedex your answer cox & kings , fedex , coco cola

select the blank question correct answer your answer true/false question correct answer your answer

if you do the right think you have to make sure that people ________ about it. hear learn a fact sheet runs into a single page false false

multiple choice single answer question contribution is called correct answer return on investment your answer return on investment multiple choice multiple answer question the design princples can been arranged by different elements viz. correct answer balance , proportion , sequence your answer proportion , sequence , visual effects true/false question correct answer your answer the most important information is down the air. false true

multiple choice single answer question check for the passage ways, door ways, and elevators large enough to accommodate :correct answer bulky equipment your answer bulky equipment multiple choice single answer question public relation practitioners play a dual role, they are advisiors as well as :correct answer counsellors your answer counsellors multiple choice single answer question if press conference does not have the purpose it will result in loss of :correct answer credibility your answer credibility multiple choice multiple answer question expert communicators use a number of devices such as :correct answer drama , statistics , examples your answer statistics , examples select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer the advantage of outdoor advertising is that, message is available for ________ hours. 24 24 the food processing industry began around eighteen century. false true john wycliffee took his campaign for church to reform to the people. true true influencer acts as a consultant. true true more and more people began to read newspaper and ________ magzine magzine

multiple choice multiple answer question the financial information can be reached by the way of :correct answer annual general report , minutes of agm , quaterly reports your answer annual general report , minutes of agm , quaterly reports true/false

question correct answer your answer

pr is committed to generate public understanding and goodwill for an organization. true true

multiple choice single answer question the history of public relations is linked with the growth and maintenance of :correct answer religion your answer religion multiple choice single answer question advertising contributes to correct answer profits your answer profits select the blank question correct answer your answer marketers uses the ________ startegy to optimise the use of resources. segmentation penetration

multiple choice single answer question advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an correct answer identified sponsor your answer identified sponsor multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure multiple choice multiple answer question the design princples can been arranged by different elements viz. correct answer balance , proportion , sequence your answer balance , proportion , sequence multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , shapes & sounds , space multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control multiple choice single answer question a brand is a :correct answer name your answer name select the blank question correct answer your answer sometimes female employees have to travel ________ outstation outstation

multiple choice multiple answer question the crisis management team should have the ability of :correct answer irregular hours , no sleep , working hours long your answer irregular hours , no sleep , working hours long multiple choice single answer question the pr practitioner has to understand and be skilled in the usage and application of all :correct answer communication media your answer communication media multiple choice single answer question a corporate identity is very important part of the company image and correct answer communications your answer identification select the blank question correct answer your answer cities where the local press usually gives a favourable ________ for press conference. coverage coverage

multiple choice single answer question if press realeses are poorly written they will end up in the :correct answer dustbin your answer dustbin match the following question correct answer your answer address to specific consumers exchange of goods

advertising in eighties saw address to specific consumers the beginning of advertising invention of the printing press advertsing of 1660 exchange of goods

johann gutenberg johann gutenberg for toothpaste

for toothpaste

select the blank question all large companies develop a ________ identity manual correct answer corporate your answer corporate select the blank question correct answer your answer tapping groups attitudes is called as ________. channeling channeling

multiple choice single answer question advertsment actually grew up after the correct answer second world war your answer second world war multiple choice single answer question acceptability is a strange thing some times a person may be capable but not :correct answer presentable your answer presentable multiple choice single answer question reputations are not built overnight they are the sum of cumulative actions over a period of :correct answer time your answer time select the blank question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer for testing the advertisement, adveretisers uses ________ focus groups focus groups in communication process the source ________ the messages. encodes encodes the advantage of outdoor advertising is that, message is available for ________ hours. 24 24

multiple choice single answer question in a corporate identity if the building is constructed of granite and glass it sends out signals of :correct answer prosperity & competence your answer prosperity & competence multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes , product leaflets select the blank question correct answer your answer the the release should end with ' -30-' or ________ "****" "****" your answer

match the following question correct answer

relationship

symmetrical model

symmetrical model

publicity press agentry model information advocacy true/false question correct answer your answer

press agentry model public information model asymmetrical model

public information model asymmetrical model

the spokesperson should be verbose. false true

multiple choice single answer question for effective advertising one has to get it successful through : correct answer advertising agency your answer advertising agency multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer photography , telephone , telegraph true/false question unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts. correct answer true your answer true true/false question correct answer your answer the advertising plan basically focuses on target, message & media true true

multiple choice single answer question in press conference sometimes the subject demands an 'on the scene' :correct answer location your answer location select the blank question correct answer your answer true/false question correct answer your answer true/false question 1886. correct answer your answer firestone used to sell millions of tyres at the rate of ________. 50$ 50$ good companies always speaks first and performs later. false false the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in true true

multiple choice single answer question crisis communication staff needs to be throughly trained to work together as a :correct answer team your answer team select the blank question cyanide. correct answer your answer during the test revealed in j & j case, it was found that ________ capsules contained 75 75

multiple choice single answer question if any of your media contacts express a strong wish not to be reminded make a note of that and honour their :correct answer preferences your answer preferences select the blank question "people working with you" this means offering them salary, promotions ________, and training opportunities to motivate them.

correct answer your answer

perks perks

multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis select the blank question cyanide. correct answer your answer during the test revealed in j & j case, it was found that ________ capsules contained 75 75

multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs select the blank question correct answer your answer in print media rates depends upon the size, colour and ________ position position

multiple choice single answer question randy mccarthy worked for :correct answer boise statesman your answer boise statesman multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , business true/false question correct answer your answer a fact sheet runs into a single page false false

multiple choice single answer question the term "publics" means these are all those :correct answer people on whom the success or failuer depends your answer people on whom the success or failuer depends true/false question correct answer your answer true/false question new york correct answer your answer john wycliffee took his campaign for church to reform to the people. true true after three and half years another death occurred the vicitm was 60 years old woman from false false

multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer buildings true/false question correct answer your answer the advertising plan basically focuses on target, message & media true true

multiple choice single answer question advertisment copy consists of the body copy, slogans and correct answer head line your answer head line true/false question correct answer your answer a journalist is a observer. true true

match the following question correct answer

your answer safety measures safety measures

information about working conditions

government information efforts are to eduacting the administrators and bureaucrats eduacting the administrators and bureaucrats coroporate success depends on workforce that treated fairly director of corporate communication believes in beign treated fairly believes in beign

director of public relations director of public relations

multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer photography , telephone , telegraph select the blank question correct answer your answer fillers are material used to fill in the empty at the ________ minute. last last

multiple choice single answer question marketing plan starts with: correct answer situation analysis your answer situation analysis multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what multiple choice single answer question while scheduling the press conferences be aware of the :correct answer media deadlines your answer media deadlines true/false question correct answer your answer erik thovaldson named the island as greenland. true true

select the blank question "we very much prefer to see the ________ before they are released", says an editor of an popular indian computer publication. correct answer product your answer product multiple choice multiple answer question the crisis management team should have the ability of :correct answer irregular hours , no sleep , working hours long your answer irregular hours , no sleep , working hours long multiple choice single answer question all good companies have a manual of :correct answer operations your answer operations multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer first world war select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer mental true/false question during the press conference it is advisible to only communicate the news it should be one way communication. correct answer false your answer false

select the blank question correct answer your answer

in retentive stage the product reaches its________ stage. maturity maturity

multiple choice single answer question contribution is called correct answer return on investment your answer return on investment select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest multiple choice single answer question the process of identifying and advertising to a group of prime prospect is called as correct answer target marketing your answer target marketing select the blank question correct answer your answer select the blank question correct answer your answer public ________ is stronger than legal right or miltary might. opinion opinion the advocacy model was built during the middle of ________ century. 20th 20th

multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer account management , planning, creativity,production , media and agency management multiple choice multiple answer question expert communicators use a number of devices such as :correct answer drama , statistics , examples your answer drama , statistics , examples select the blank question correct answer your answer as world becomes a ________ place, where news travel with great speed. smaller smaller

multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer buffalo bill cody , wyatt erap , calamity jane multiple choice multiple answer question media relations are very important this is largely due to the vast number of :correct answer publications , television & radio channels , websites your answer publications , television & radio channels , websites multiple choice single answer question the history of public relations is linked with the growth and maintenance of :correct answer religion your answer religion multiple choice single answer question the corporate identity of an organisation is sum of all :correct answer visual cues your answer visual cues multiple choice single answer question it is universal preference that we like to hear the story from the :correct answer horses mouth

your answer

horses mouth

multiple choice multiple answer question the feature story is valuable publicity tool and an idea vehicle for helping people understand :correct answer how to choose , buy , use product or service your answer how to choose , buy , use product or service multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes , product leaflets match the following question correct answer your answer address to specific consumers babylonian clay tablet

advertising in eighties saw address to specific consumers the beginning of advertising invention of the printing press advertsing of 1660 exchange of goods

johann gutenberg johann gutenberg for toothpaste

for toothpaste

multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer corporate success depends on a workforce. false true fyi stands for for your information true true the words in your headings will usually be for ________ release immediate immediate

multiple choice multiple answer question the creative services department includes correct answer creative director , art director , copy writer your answer creative director , art director , copy writer true/false question 1886. correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer true/false the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in true true tapping groups attitudes is called as ________. channeling channeling the print media consists of newspaper and magzines. true true as world becomes a ________ place, where news travel with great speed. smaller smaller testimony means actual user share their________ in the form of an ad. experience experience

question correct answer your answer

the food processing industry began around eighteen century. false false

multiple choice multiple answer question the crisis management team should have the ability of :correct answer irregular hours , no sleep , working hours long your answer irregular hours , no sleep , working hours long select the blank question correct answer your answer true/false question correct answer your answer all large companies develop a ________ identity manual corporate corporate influencer acts as a consultant. true true

multiple choice single answer question the corporate identity of an organisation is sum of all :correct answer visual cues your answer visual cues multiple choice multiple answer question the most persuasive messages are :correct answer direct , simply expressed , contains one primary data your answer direct , simply expressed , contains one primary data multiple choice single answer question there is a fear which strikes people if they are told to write :correct answer an assignment your answer speeches true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer in mumbai there are reporters who specialize in stories relating to the government. false false the body copy consists of the main text. true true skilful media relations involves treading the fine line between catering for the ________. organization customers

multiple choice single answer question in every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :correct answer one to many communication your answer one to many communication true/false question correct answer your answer true/false question correct answer your answer research shows that 70% of buying decisions are made in store. true true india is the hope of free world. false false

multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer rex harlow true/false question correct answer your answer gec is an organizational brand true true

multiple choice single answer question a corporate identity is very important part of the company image and correct answer communications your answer communications select the blank question "people working with you" this means offering them salary, promotions ________, and training opportunities to motivate them. correct answer perks your answer perks multiple choice single answer question a brand is a :correct answer name your answer name select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer mental multiple choice single answer question advertisment copy consists of the body copy, slogans and correct answer head line your answer head line true/false question public relations does not have a strong industry association to guide its growth in a controlled manner. correct answer true your answer true multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer photography , telephone , telegraph your answer photography , telephone , telegraph select the blank question correct answer your answer fillers are material used to fill in the empty at the ________ minute. last last

multiple choice single answer question harvard college developed the first fund raising :correct answer brochure your answer brochure multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what multiple choice single answer question the advertising agency plays a key role in: correct answer creating advertising your answer creating advertising multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , business multiple choice single answer question while scheduling the press conferences be aware of the :correct answer media deadlines your answer media deadlines select the blank question correct answer your answer true/false question correct answer cities where the local press usually gives a favourable ________ for press conference. coverage coverage john wycliffee took his campaign for church to reform to the people. true

your answer

true

multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes , product leaflets multiple choice single answer question in a crisis, in management team, every person must be capable of working under extreme :correct answer pressure your answer pressure match the following question correct answer your answer address to specific consumers exchange of goods

advertising in eighties saw address to specific consumers the beginning of advertising invention of the printing press advertsing of 1660 select the blank question correct answer your answer exchange of goods

johann gutenberg johann gutenberg for toothpaste

for toothpaste

the production department is responsible for ________ the creative concepts. translating translating your answer 1095 1351 1622 1215

match the following question correct answer pope urban ii john wycliffee pope gregory xv stephen langton 1095 1351 1622 1215

multiple choice multiple answer question while releasing the press release check for the correct answer headline , double spaced , avoided passive voice your answer headline , double spaced , avoided passive voice multiple choice single answer question knowledge must be coupled with authority otherwise it loses :correct answer credibility your answer credibility multiple choice single answer question the pr practitioner has to understand and be skilled in the usage and application of all :correct answer communication media your answer communication media multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control select the blank question correct answer your answer in green land ice melts for only a few________. months months

multiple choice single answer question if you hope to get network tv and radio coverage try to stage your press conference in a :correct answer city your answer metro true/false question correct answer your answer influencer acts as a consultant. true true

true/false question correct answer your answer

j & j offered a reward of $200,000 for capturing the perpetrators. false false

multiple choice multiple answer question the financial information can be reached by the way of :correct answer annual general report , minutes of agm , quaterly reports your answer annual general report , minutes of agm , quaterly reports select the blank question correct answer your answer

the observers are paid to watch and ________ write publish

multiple choice multiple answer question advertising primarily reaches out to customer through :correct answer print , radio & tv , internet your answer print , radio & tv , internet select the blank question correct answer your answer traditionally the pr program is divided into ________. internal & external programs internal & external programs

multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer fire , loss of property , internal harrasment in the organization true/false question the most important information is down the air. correct answer false your answer true multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines multiple choice multiple answer question one can interact with pro at the :correct answer railway station , government offices , press your answer railway station , government offices , press multiple choice single answer question a pr should be expert in analysing the media's :correct answer strength & weakness your answer strength & weakness select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer press release select the blank question correct answer your answer testimony means actual user share their________ in the form of an ad. experience experience

multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer space , lines & colour , shapes & sounds multiple choice multiple answer question the filler items should be in paragraph form with :correct answer double spaced margin , typed , typed on single page your answer double spaced margin , typed on single page multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer writing , word of mouth , slogans & symbols

multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer rex harlow multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer atlantic multiple choice single answer question advertisement is a communication in :correct answer paid form your answer paid form select the blank question correct answer your answer a product becomes a brand when the product delivers a ________ functional benefit functional benefit

multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order multiple choice multiple answer question researching, conducting and evaluating on a continual basis are program of action. these are done to achieve public understanding, these may also include :correct answer marketing , financial fund raising , employee community your answer advertising , marketing , financial fund raising select the blank question "people working with you" this means offering them salary, promotions ________, and training opportunities to motivate them. correct answer perks your answer perks multiple choice single answer question those who work for the organization are called as :correct answer internal public your answer internal public select the blank question correct answer your answer tapping groups attitudes is called as ________. channeling channeling

multiple choice single answer question the following "firsts" were observed during the period :correct answer 1900-1921 your answer 1900-1921 multiple choice single answer question advertising contributes to correct answer profits your answer profits multiple choice single answer question harvard college developed the first fund raising :correct answer brochure your answer brochure true/false question correct answer your answer a pr should have skills in making speeches. true true

multiple choice single answer question the best way to handle crisis is to face it :correct answer head on your answer head on

select the blank question correct answer your answer select the blank question ________ correct answer your answer

skilful media relations involves treading the fine line between catering for the ________. organization organization the copywriter is responsible for writing the copy of the advertisment in terms of words words

multiple choice single answer question advertising is a correct answer communication tool your answer communication tool true/false question correct answer your answer the pr practiotioner is not responsible for any crisis in the organization. false false your answer human resources, administration & finance human resources, administration &

match the following question correct answer agency management finance

creative services art & copy functions by creative director

art & copy functions by creative director

planning responsible for qualitative & quantitative research , consumer usage etc. responsible for qualitative & quantitative research , consumer usage etc. media services responsible for media planning, media buying and research planning, media buying and research responsible for media

multiple choice single answer question in modern working environment men & women work in close proximity hence there is a possibility of some kind of :correct answer attraction your answer attraction true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer the fundamental democracy that played a major role in the american campaign true true the internal publication which was a 4 page news letter was called as ________. update update the market share fell from 37 % to 23%. false true

multiple choice multiple answer question what should the feature story highlight? correct answer unkown facet , product , cause your answer unkown facet , product , cause multiple choice single answer question rahul bajaj is not involved in day to day operation but still the media wants to speak with him because in their eyes he is more :correct answer acceptable your answer acceptable match the following question correct answer your answer

clarity of messageaudience understands the message misrepresented expert communicator mass media endorsements audience understands the message

manipulation techniques persuasive speaking

illogical reasoningpartial commitment partial commitment mass media endorsements

multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer exaggerations , plausible , real estate promotion multiple choice single answer question the pr practitioner has to understand and be skilled in the usage and application of all :correct answer communication media your answer communication media multiple choice single answer question the roman emperor who used the technique of orchestrating events when he blamed the burning of rome on the christians was known as :correct answer nero your answer nemo multiple choice multiple answer question the various types of advertisments are correct answer consumer and retail , national & international , end product or industrial your answer consumer and retail , end product or industrial , target or specific customer multiple choice multiple answer question the feature story is valuable publicity tool and an idea vehicle for helping people understand :correct answer how to choose , buy , use product or service your answer use product or service , how to choose , buy multiple choice single answer question the sole of the advertising is to :correct answer sell your answer sell multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer exaggerations , real estate promotion multiple choice single answer question a brand is a valuable :correct answer assest your answer assest select the blank question correct answer your answer if you do the right think you have to make sure that people ________ about it. hear hear

multiple choice single answer question public information came into the exsitence at the time of ancient egyptians which are :correct answer 5000 years ago your answer 5000 years ago multiple choice single answer question the advertising objective is a part of : correct answer long term objective your answer seasonal objective multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer account management , planning, creativity,production , media and agency management multiple choice multiple answer question the filler items should be in paragraph form with :correct answer double spaced margin , typed , typed on single page your answer double spaced margin , typed , typed on single page multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer atlantic true/false

question correct answer your answer

tests were made on 9 million recalled capsules of j & j false false

multiple choice single answer question advertisment copy consists of the body copy, slogans and correct answer head line your answer head line true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer a journalist is a observer. true true the ________ guides cast members and manages the crew during the shooting of the ad. director director erik thovaldson named the island as greenland. true true

multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer two way multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , promotion true/false question public relations does not have a strong industry association to guide its growth in a controlled manner. correct answer true your answer true multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :correct answer speeches , books , pamphlets your answer speeches , books , pamphlets match the following question correct answer photographs media events reminder calls invitations true/false question correct answer your answer select the blank question correct answer your answer your answer tv crew

invitation

press conference press conference editor, journalist reporter reporter editor, journalist in mumbai there are reporters who specialize in stories relating to the government. false false testimony means actual user share their________ in the form of an ad. experience experience

multiple choice single answer question a crisis by its very nature comes :correct answer unannounced your answer unannounced multiple choice single answer question any message or suggested action must be compatible with group values or :correct answer beliefs your answer beliefs

true/false question correct answer your answer

the pr practiotioner is not responsible for any crisis in the organization. false false

multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer writing , word of mouth , slogans & symbols multiple choice multiple answer question a number of activities at the community level that are practised are :correct answer practicing environment protection drives , cleaning up the neighbourhood , providing summer jobs for youth your answer providing summer jobs for youth , practicing environment protection drives , cleaning up the neighbourhood true/false question correct answer your answer internet is part of electronic media false false

select the blank question do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes. correct answer disasters your answer strikes multiple choice multiple answer question the press kits desgined by johnson & johnson included :correct answer j & j history , name of top people , financial results your answer j & j history , name of top people , financial results multiple choice single answer question while designing the print of the ad the art director has to decide upon the best format to correct answer communicate the message your answer communicate the message multiple choice multiple answer question what should the feature story highlight? correct answer unkown facet , product , cause your answer unkown facet , product , cause multiple choice single answer question all good companies have a manual of :correct answer operations your answer operations select the blank question correct answer your answer public ________ is stronger than legal right or miltary might. opinion opinion

multiple choice multiple answer question the most persuasive messages are :correct answer direct , simply expressed , contains one primary data your answer direct , simply expressed , contains one primary data select the blank question correct answer your answer the video tele conference of j & j was of ________ minutes. 90 90

multiple choice single answer question the typed lines should be kept :correct answer 50 to 60 characters long your answer 50 to 60 characters long multiple choice single answer question the following "firsts" were observed during the period :correct answer 1900-1921 your answer 1900-1921 true/false question

j & j offered a reward of $200,000 for capturing the perpetrators.

correct answer your answer

false false

multiple choice single answer question those who work for the organization are called as :correct answer internal public your answer internal public select the blank question correct answer your answer the main step was to recall all ________ of tylenol. stocks sold capsules

multiple choice single answer question a number of agencies are now focusing on : correct answer research your answer market true/false question correct answer false your answer false day by day the crime rate is controlled through out the world.

multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer rex harlow multiple choice single answer question marketing plan starts with: correct answer situation analysis your answer situation analysis multiple choice single answer question the roman emperor who used the technique of orchestrating events when he blamed the burning of rome on the christians was known as :correct answer nero your answer nero true/false question correct answer your answer the spokesperson should be verbose. false false

multiple choice multiple answer question what should the feature story highlight? correct answer unkown facet , product , cause your answer product , cause , unkown facet multiple choice single answer question media agencies handles: correct answer media planning & buying your answer media planning & buying multiple choice single answer question the term "publics" means these are all those :correct answer people on whom the success or failuer depends your answer people on whom the success or failuer depends multiple choice single answer question rahul bajaj is not involved in day to day operation but still the media wants to speak with him because in their eyes he is more :correct answer acceptable your answer acceptable select the blank question correct answer your answer the observers are paid to watch and ________ write write

multiple choice multiple answer question the press kits desgined by johnson & johnson included :correct answer j & j history , name of top people , financial results your answer j & j history , name of top people , financial results multiple choice single answer

question correct answer your answer

new releases do not have strong concluding :paragraph paragraph

multiple choice single answer question harvard college developed the first fund raising :correct answer brochure your answer brochure multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer loss of property , medical condition , internal harrasment in the organization select the blank question correct answer your answer the main step was to recall all ________ of tylenol. stocks stocks

multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes multiple choice single answer question advertisment copy consists of the body copy, slogans and correct answer head line your answer head line match the following question correct answer media strategy print media your answer determine geographic spread

determine geographic spread newspapers & magazines

newspapers & magazines

electronic media redio, television media objective true/false question correct answer your answer

redio, television

target audience, reach & frequency target audience, reach & frequency the fundamental democracy that played a major role in the american campaign true true

multiple choice multiple answer question the spokesperson should have following skills :correct answer convincing & inspiring , good orator , able to address gathering your answer convincing & inspiring , good orator , able to address gathering multiple choice single answer question if press realeses are poorly written they will end up in the :correct answer dustbin your answer dustbin select the blank question ________ correct answer your answer select the blank question correct answer your answer the copywriter is responsible for writing the copy of the advertisment in terms of words words public ________ is stronger than legal right or miltary might. opinion opinion

multiple choice single answer question the bryan-mckinley presidential campaign was first to mount an all out effort of public opinion in :correct answer 1896 your answer 1875 multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines

true/false question correct answer your answer

the famous research agencies in india are imrb, org marg true true

multiple choice multiple answer question researching, conducting and evaluating on a continual basis are program of action. these are done to achieve public understanding, these may also include :correct answer marketing , financial fund raising , employee community your answer marketing , financial fund raising , employee community multiple choice multiple answer question the various types of advertisments are correct answer consumer and retail , national & international , end product or industrial your answer consumer and retail , national & international , end product or industrial multiple choice single answer question a pr should always have a track of :correct answer bottlenecks your answer bottlenecks multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , promotion multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa select the blank question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer testimony means actual user share their________ in the form of an ad. experience experience in retentive stage the product reaches its________ stage. maturity maturity for testing the advertisement, adveretisers uses ________ focus groups focus groups many companies do not use symbols. true true

multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , shapes & sounds , space match the following question correct answer direct mail your answer data bases

data bases

transit advertising cinema advertisement sales promotion true/false question correct answer your answer true/false question correct answer

airport, bus stand airport, bus stand in theatre ads (cinema ads) in theatre ads (cinema ads)

sampling, coupons

sampling, coupons

an average san diego used to handle 65 media enquiries every day. false false a fact sheet runs into a single page false

your answer

false

multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , explanations true/false question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer india is the hope of free world. false false internet is part of electronic media false false fyi stands for for your information true true the letter should be limited to 8 to 9 paragraphs false false

multiple choice single answer question public information came into the exsitence at the time of ancient egyptians which are :correct answer 5000 years ago your answer 5000 years ago select the blank question correct answer your answer if you have a website include the ________ in your heading. url url

multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer account management , planning, creativity,production , media and agency management multiple choice single answer question a crisis by its very nature comes :correct answer unannounced your answer unannounced select the blank question correct answer your answer select the blank question correct answer your answer the the release should end with ' -30-' or ________ "****" "****" the production department is responsible for ________ the creative concepts. translating translating

select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest multiple choice single answer question the advertising plan is a part of : correct answer marketing plan your answer marketing plan multiple choice single answer question if press realeses are poorly written they will end up in the :correct answer dustbin your answer dustbin multiple choice single answer question people are prone to forgive :correct answer mistakes your answer mistakes

select the blank question correct answer your answer

tapping groups attitudes is called as ________. channeling channeling

multiple choice single answer question the sole of the advertising is to :correct answer sell your answer sell multiple choice single answer question the public relations practitioner acts as a :correct answer counsellor your answer counsellor multiple choice multiple answer question adams legacy also inculded :correct answer newspaper essays , speeches , parades your answer newspaper essays , speeches , parades true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer the journalist can publish whatever he wants. false false the marketing mix consists of product place people and price false false testimony means actual user share their________ in the form of an ad. experience experience

multiple choice single answer question rahul bajaj is not involved in day to day operation but still the media wants to speak with him because in their eyes he is more :correct answer acceptable your answer acceptable multiple choice multiple answer question the design princples can been arranged by different elements viz. correct answer balance , proportion , sequence your answer balance , proportion , sequence match the following question correct answer pope urban ii john wycliffee pope gregory xv stephen langton 1095 1351 1622 1215 your answer 1095 1351 1622 1215

multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer atlantic mutiple choice multiple answer question the buyers buy for business or non profit motives, these consists of correct answer businesses , government , non-government organisation your answer businesses , government , non-government organisation multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer business , national , regional true/false question all advertisments are alike.

correct answer your answer

false false

multiple choice multiple answer question knowledge of group attitudes and beliefs helps the communicator to tailor message that are :correct answer salient , answer a felt need , logical course of action your answer salient , answer a felt need , logical course of action select the blank question correct answer your answer true/false question correct answer your answer the advantage of outdoor advertising is that, message is available for ________ hours. 24 24 the spokesperson should be verbose. false false

multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer mental true/false question correct answer your answer a pr should have skills in making speeches. true true

multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer wyatt erap , calamity jane , buffalo bill cody your answer buffalo bill cody , wyatt erap , calamity jane select the blank question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer samples of new safety packaging were ________ distributed distributed more and more people began to read newspaper and ________ magzine magzine very often the presence of a well known celebrity can liven up a routine company function true true

multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer brochures , video tapes , product leaflets true/false question correct answer your answer in mumbai there are reporters who specialize in stories relating to the government. false false

multiple choice single answer question the rule in a crisis is that you cannot be handicapped by a lack of :correct answer infrastructure your answer infrastructure multiple choice multiple answer question the press kits desgined by johnson & johnson included :correct answer j & j history , name of top people , financial results your answer j & j history , name of top people , financial results

multiple choice single answer question invitations for press conferences should be always :correct answer typed your answer typed true/false question public relations does not have a strong industry association to guide its growth in a controlled manner. correct answer true your answer true multiple choice multiple answer question swot stands for correct answer strengths & weakness , opportunities , threats your answer strengths & weakness , opportunities , threats select the blank question correct answer your answer select the blank question correct answer your answer as world becomes a ________ place, where news travel with great speed. smaller tiny j & j also campaigns with the ________ . government government

multiple choice single answer question in modern working environment men & women work in close proximity hence there is a possibility of some kind of :correct answer attraction your answer attraction multiple choice multiple answer question the most persuasive messages are :correct answer direct , simply expressed , contains one primary data your answer direct , simply expressed , contains one primary data select the blank question "we very much prefer to see the ________ before they are released", says an editor of an popular indian computer publication. correct answer product your answer product match the following question correct answer media strategy print media your answer determine geographic spread

determine geographic spread newspapers & magazines

newspapers & magazines

electronic media redio, television media objective

redio, television

target audience, reach & frequency target audience, reach & frequency

multiple choice single answer question advertising research is an :correct answer information tool your answer information tool true/false question correct answer your answer internet is part of electronic media false false

select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer oldest multiple choice single answer question advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an correct answer identified sponsor your answer identified sponsor

multiple choice multiple answer question the various types of advertisments are correct answer consumer and retail , national & international , end product or industrial your answer consumer and retail , national & international , end product or industrial multiple choice multiple answer question business magzines are categorised into the following : correct answer trade publications , industrial magzines , professional magzines your answer trade publications , industrial magzines , professional magzines true/false question correct answer your answer the most important information is down the air. false false

multiple choice single answer question in a crisis, in management team, every person must be capable of working under extreme :correct answer pressure your answer pressure multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer writing , word of mouth , slogans & symbols true/false question during the press conference it is advisible to only communicate the news it should be one way communication. correct answer false your answer false select the blank question correct answer your answer firestone used to sell millions of tyres at the rate of ________. 50$ 50$

multiple choice single answer question the advertising plan is a part of : correct answer marketing plan your answer marketing plan true/false question correct answer your answer in mumbai there are reporters who specialize in stories relating to the government. false false

multiple choice single answer question advertising that is delivered directly to the consumer by mail refers to correct answer direct mail your answer direct mail multiple choice single answer question while scheduling the press conferences be aware of the :correct answer media deadlines your answer media deadlines select the blank question correct answer your answer the the release should end with ' -30-' or ________ "****" "****"

multiple choice multiple answer question the buyers buy for business or non profit motives, these consists of correct answer businesses , government , non-government organisation your answer businesses , government , non-government organisation multiple choice single answer question firestone was manufacturing radial correct answer 500 tyres your answer 500 tyres multiple choice multiple answer question media relations are very important this is largely due to the vast number of :correct answer publications , television & radio channels , websites

your answer select the blank question correct answer your answer

publications , television & radio channels , websites testimony means actual user share their________ in the form of an ad. experience experience

multiple choice single answer question the advertising objective is a part of : correct answer long term objective your answer long term objective multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer exaggerations , real estate promotion select the blank question correct answer your answer the ________ guides cast members and manages the crew during the shooting of the ad. director director

multiple choice single answer question scheduling is also called as correct answer timings your answer timings multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer very often the presence of a well known celebrity can liven up a routine company function true true one of the function of advertisment is to communicate product information. true true more and more people began to read newspaper and ________ magzine magzine your answer showcase of unique abilities good work of organization

match the following question correct answer speakers on radio & tv generating publicity

good work of organization long term business strategy media community media community publicity

urgent information to be communicated invite speakers

long term business strategy

multiple choice multiple answer question the communications department handled :correct answer employee & financial communications , advertising , media relations your answer employee & financial communications , advertising , media relations true/false question correct answer your answer select the blank question correct answer your answer true/false in all press conferences there is a demonstration of the product. false false in print media rates depends upon the size, colour and ________ position position

question correct answer your answer

internet is part of electronic media false false

multiple choice multiple answer question researching, conducting and evaluating on a continual basis are program of action. these are done to achieve public understanding, these may also include :correct answer marketing , financial fund raising , employee community your answer advertising , marketing multiple choice single answer question the systematic method to choose the media vehicles is called as correct answer media planning your answer media planning multiple choice multiple answer question when a mistake is been committed :correct answer do not lie , do not try to cover up things , do not pretend to be right your answer do not lie , do not try to cover up things , do not pretend to be right select the blank question "people working with you" this means offering them salary, promotions ________, and training opportunities to motivate them. correct answer perks your answer perks multiple choice single answer question marketing plan starts with: correct answer situation analysis your answer situation analysis multiple choice multiple answer question newspaper advertising has the following advantages : correct answer market penetration , selectivity , audience involvement your answer market penetration , selectivity , audience involvement multiple choice single answer question a pr should be expert in analysing the media's :correct answer strength & weakness your answer strength & weakness true/false question correct answer your answer select the blank question correct answer your answer a journalist is a observer. true true for testing the advertisement, adveretisers uses ________ focus groups focus groups

multiple choice single answer question people get involved with issues or pay attention to message that appeal to their psychic or :correct answer economic needs your answer economic needs select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer in communication process the source ________ the messages. encodes encodes the hrd departement reports to the agency management. false false the main step was to recall all ________ of tylenol. stocks stocks

multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes

your answer true/false question correct answer your answer

technology advancements , social changes the body copy consists of the main text. true true

multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs multiple choice multiple answer question the financial information can be reached by the way of :correct answer annual general report , minutes of agm , quaterly reports your answer annual general report , minutes of agm , quaterly reports match the following question correct answer graphic element your answer

geometric pattern java geometric pattern ibm

corporate identity souveniers standardized colours founder names select the blank question correct answer your answer true/false question correct answer your answer ibm

coco cola souveniers

it is the pr practitioners task to ________ and enhance the organisations reputation. protect protect good companies always speaks first and performs later. false false

multiple choice single answer question the typed lines should be kept :correct answer 50 to 60 characters long your answer 50 to 60 characters long select the blank question story-board corresponds to the layout which is illustrated ________ correct answer frame by frame your answer frame by frame multiple choice single answer question in a corporate identity if the building is constructed of granite and glass it sends out signals of :correct answer prosperity & competence your answer truth & honest select the blank question the words in your headings will usually be for ________ release correct answer immediate your answer immediate true/false question the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in 1886. correct answer true your answer true multiple choice multiple answer question media relations are very important this is largely due to the vast number of :correct answer publications , television & radio channels , websites your answer publications , television & radio channels , advertisements multiple choice single answer

question a pr should be expert in analysing the media's :correct answer strength & weakness your answer merits & demerits multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer disrtibuting handbills , word of mouth , slogans & symbols multiple choice single answer question all good companies have a manual of :correct answer operations your answer operations select the blank question organisations use a variety of spokespersons depending upon the ________and the audience. correct answer message your answer message multiple choice multiple answer question the most persuasive messages are :correct answer direct , simply expressed , contains one primary data your answer direct , simply expressed , contains one primary data select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer press release select the blank question sometimes female employees have to travel ________ correct answer outstation your answer abroad multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer rex kirby multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer america match the following question correct answer your answer information about working conditions safety measures safety measures government information efforts are to eduacting the administrators and bureaucrats eduacting the administrators and bureaucrats coroporate success depends on workforce that believes in beign treated fairly believes in beign treated fairly director of corporate communication director of public relations director of public relations multiple choice single answer question it is universal preference that we like to hear the story from the :correct answer horses mouth your answer horses mouth true/false question the advertising plan basically focuses on target, message & media correct answer true your answer true select the blank question luminaries help the launch of ________. correct answer apple your answer apple true/false

question j & j offered a reward of $200,000 for capturing the perpetrators. correct answer false your answer true select the blank question the video tele conference of j & j was of ________ minutes. correct answer 90 your answer 90 select the blank question a product becomes a brand when the product delivers a ________ correct answer functional benefit your answer positioning benefit multiple choice single answer question people are prone to forgive :correct answer mistakes your answer mistakes select the blank question it is difficult task as it is peoples actions that builds or destroys ________ of an organization. correct answer reputation your answer reputation multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , shapes & sounds , space , graphics & illustrations true/false question the famous research agencies in india are imrb, org marg correct answer true your answer true true/false question in all press conferences there is a demonstration of the product. correct answer false your answer false select the blank question for testing the advertisement, adveretisers uses ________ correct answer focus groups your answer target audience multiple choice single answer question advertisement is a communication in :correct answer paid form your answer one way form multiple choice multiple answer question for impact on communication the industrial revolution invented the correct answer telephone , telegraph , photography your answer photography , telephone , television multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer insertions , brochures , product leaflets select the blank question the production department is responsible for ________ the creative concepts. correct answer translating your answer producing multiple choice multiple answer question one can interact with pro at the :correct answer railway station , government offices , press your answer government offices , press

multiple choice single answer question in a crisis, in management team, every person must be capable of working under extreme :correct answer pressure your answer pressure true/false question erik thovaldson named the island as greenland. correct answer true your answer true multiple choice single answer question the san diego & electric company had placed order with certain :correct answer arab companies your answer russian companies multiple choice multiple answer question the press kits desgined by johnson & johnson included :correct answer j & j history , name of top people , financial results your answer j & j history , financial results , how it went wrong match the following question correct answer your answer relationship symmetrical model symmetrical model publicity press agentry model grunig model information public information model public information model advocacy asymmetrical model asymmetrical model multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , what , whose multiple choice single answer question public relation practitioners play a dual role, they are advisiors as well as :correct answer counsellors your answer counsellors true/false question the print media consists of newspaper and magzines. correct answer true your answer true multiple choice single answer question advertising research is an :correct answer information tool your answer marketing tool true/false question very often the presence of a well known celebrity can liven up a routine company function correct answer true your answer true multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer planning, creativity,production , media and agency management multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , coke true/false question over all 60 cities were selected for nation wide press conference in j & j case. correct answer false your answer true true/false

question abraham maslow was a great philosopher. correct answer false your answer false multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer tabulation, analysis and results , designing a questionnaire , data collection true/false question correct answer your answer the hrd departement reports to the agency management. false true

multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer two way multiple choice single answer question the group to whom the advertisng message is communicated is called as correct answer audience your answer audience select the blank question organization. correct answer your answer select the blank question correct answer your answer it is difficult task as it is peoples actions that builds or destroys ________ of an reputation image in retentive stage the product reaches its________ stage. maturity maturity

multiple choice single answer question to become a good and well known public relation practitioner, one should develop numerous :correct answer skills your answer skills true/false question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer one of the function of advertisment is to communicate product information. true true all advertisments are alike. false false many companies do not use symbols. true true it is the pr practitioners task to ________ and enhance the organisations reputation. protect build

multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , shapes & sounds , space select the blank question a product becomes a brand when the product delivers a ________

correct answer your answer

functional benefit verbal benefit

multiple choice multiple answer question the crisis management team should have the ability of :correct answer irregular hours , no sleep , working hours long your answer irregular hours , no sleep true/false question correct answer your answer the famous research agencies in india are imrb, org marg true true

multiple choice single answer question in electronic production the person who manges the enitre process from start to end is called as correct answer producer your answer producer true/false question correct answer your answer tests were made on 9 million recalled capsules of j & j false false

multiple choice single answer question a brand is a valuable :correct answer assest your answer assest multiple choice single answer question in press conference sometimes the subject demands an 'on the scene' :correct answer location your answer location multiple choice single answer question check for the passage ways, door ways, and elevators large enough to accommodate :correct answer bulky equipment your answer tv crew true/false question correct answer your answer true/false question new york correct answer your answer pr is committed to generate public understanding and goodwill for an organization. true true after three and half years another death occurred the vicitm was 60 years old woman from false true

multiple choice single answer question public relation practitioners play a dual role, they are advisiors as well as :correct answer counsellors your answer commuincators select the blank question correct answer your answer as world becomes a ________ place, where news travel with great speed. smaller smaller

multiple choice single answer question media agencies handles: correct answer media planning & buying your answer media planning & buying multiple choice multiple answer question these are traditional service brands correct answer food world , cox & kings , fedex your answer cox & kings , fedex multiple choice multiple answer question what should the feature story highlight? correct answer unkown facet , product , cause your answer unkown facet , product , cause select the blank

question correct answer your answer select the blank question correct answer your answer

in communication process the source ________ the messages. encodes encodes for testing the advertisement, adveretisers uses ________ focus groups target audience

multiple choice single answer question the sole of the advertising is to :correct answer sell your answer promote sales multiple choice single answer question a corporate identity is very important part of the company image and correct answer communications your answer communications multiple choice multiple answer question the filler items should be in paragraph form with :correct answer double spaced margin , typed , typed on single page your answer double spaced margin , typed on single page multiple choice multiple answer question media relations are very important this is largely due to the vast number of :correct answer publications , television & radio channels , websites your answer television & radio channels , websites select the blank question the ________ revolution led to number of inventions that had an impact on communications. correct answer industrial your answer television match the following question correct answer stories date copy newworthy your answer newworthy

heading year of coperation pyramid life blood heading

accuracy life blood

multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order select the blank question ________ public correct answer your answer true/false question correct answer your answer planning & implementation are the efforts done by the organization to influence or policy. change improve the print media consists of newspaper and magzines. true true

multiple choice single answer question the advertising plan is a part of : correct answer marketing plan your answer marketing plan true/false question correct answer your answer gec is an organizational brand true true your answer

match the following question correct answer

agency management finance

human resources, administration & finance

human resources, administration &

creative services art & copy functions by creative director

art & copy functions by creative director

planning responsible for qualitative & quantitative research , consumer usage etc. responsible for qualitative & quantitative research , consumer usage etc. media services responsible for media planning, media buying and research planning, media buying and research multiple choice single answer question those who work for the organization are called as :correct answer internal public your answer internal public select the blank question correct answer your answer public ________ is stronger than legal right or miltary might. opinion opinion responsible for media

multiple choice single answer question a brand is a :correct answer name your answer name multiple choice single answer question crisis means an unexpected development that often frightens the :correct answer public your answer public select the blank question correct answer your answer you may work within a ________ constrained by policies and procedures. hierarchy frame

multiple choice single answer question public relation practitioners play a dual role, they are advisiors as well as :correct answer counsellors your answer counsellors multiple choice multiple answer question when a mistake is been committed :correct answer do not lie , do not try to cover up things , do not pretend to be right your answer do not try to cover up things , do not pretend to be right , do not lie multiple choice single answer question the group to whom the advertisng message is communicated is called as correct answer audience your answer audience select the blank question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer traditionally the pr program is divided into ________. internal & external programs internal & external programs more and more people began to read newspaper and ________ magzine magzine if you have a website include the ________ in your heading. url url

multiple choice multiple answer question adams legacy also inculded :correct answer newspaper essays , speeches , parades your answer newspaper essays , speeches , parades true/false question correct answer your answer the art director and the copy writer work together as a team. true true

select the blank question ________ correct answer your answer true/false question correct answer your answer

the copywriter is responsible for writing the copy of the advertisment in terms of words words many companies do not use symbols. true true

multiple choice single answer question advertising research is an :correct answer information tool your answer information tool true/false question correct answer your answer the letter should be limited to 8 to 9 paragraphs false false

multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer atlantic multiple choice single answer question eye-catching signs were painted on correct answer buildings your answer buildings multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa multiple choice single answer question marketing plan starts with: correct answer situation analysis your answer situation analysis select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer press release true/false question correct answer your answer erik thovaldson named the island as greenland. true true

multiple choice multiple answer question in egyptian era the governments have always engaged in what is known as :correct answer public information , public relations , public affairs your answer public information , public relations , public affairs multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :-

correct answer your answer

speeches , books , pamphlets speeches , books , pamphlets

multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , perception , beliefs multiple choice multiple answer question the design princples can been arranged by different elements viz. correct answer sequence , balance , proportion your answer balance , proportion , sequence true/false question unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts. correct answer true your answer true multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer loss of property , medical condition , internal harrasment in the organization select the blank question correct answer your answer a product becomes a brand when the product delivers a ________ functional benefit functional benefit your answer

match the following question correct answer graphic element

geometric pattern geometric pattern souveniers coco cola

corporate identity souveniers standardized colours founder names ibm

coco cola ibm

multiple choice single answer question people get involved with issues or pay attention to message that appeal to their psychic or :correct answer economic needs your answer economic needs true/false question correct answer your answer abraham maslow was a great philosopher. false false

multiple choice single answer question the history of public relations is linked with the growth and maintenance of :correct answer religion your answer religion select the blank question correct answer your answer in print media rates depends upon the size, colour and ________ position position

multiple choice multiple answer question the buyers buy for business or non profit motives, these consists of correct answer businesses , government , non-government organisation your answer non-government organisation multiple choice single answer question a crisis often gathers momentum with great :correct answer rapidity your answer rapidity multiple choice single answer question if press conference does not have the purpose it will result in loss of :correct answer credibility your answer credibility

true/false question correct answer your answer

the journalist can publish whatever he wants. false false your answer human resources, administration & finance human resources, administration &

match the following question correct answer agency management finance

creative services art & copy functions by creative director

art & copy functions by creative director

planning responsible for qualitative & quantitative research , consumer usage etc. responsible for qualitative & quantitative research , consumer usage etc. media services responsible for media planning, media buying and research planning, media buying and research multiple choice multiple answer question swot stands for correct answer strengths & weakness , opportunities , threats your answer strengths & weakness , opportunities , threats multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , real estate promotion your answer exaggerations , real estate promotion multiple choice single answer question those who work for the organization are called as :correct answer internal public your answer internal public multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer buffalo bill cody , wyatt erap , calamity jane multiple choice single answer question advertisments in those days were laid out like our present day correct answer classified advertisment your answer classified advertisment true/false question correct answer your answer the advertising plan basically focuses on target, message & media true true responsible for media

multiple choice single answer question the rule in a crisis is that you cannot be handicapped by a lack of :correct answer infrastructure your answer infrastructure multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer one- way select the blank question the ________ revolution led to number of inventions that had an impact on communications. correct answer industrial your answer industrial multiple choice single answer question consumers in india are approximately exposed to how many advertisements in a day? correct answer 30 your answer 30 match the following question correct answer unforeseen factors your answer breakdown, bankruptcy breakdown, bankruptcy

perceived risk

decides number of members in dmu product specific problem company specific problems company specific problems influences expectations influences expectations

degree of centralisation perceptual distortion

multiple choice single answer question any communication by experts in that fields makes that communication more:correct answer credible your answer credible select the blank question ________ involvement may not always lead to a complex decision making. correct answer high your answer high multiple choice multiple answer question types of personality are :correct answer extrovert , introvert your answer extrovert , introvert select the blank question and familarity. correct answer your answer ________ is the consumer's adaptation to an advertisement over a time due to boredom ad wearout ad wearout

multiple choice single answer question the washing powder brand maximum used in india is :correct answer nirma your answer nirma true/false question in comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. correct answer true your answer true multiple choice single answer question in which model, a consumer may select a product that satisfies few attributes which he considers important? correct answer conjunctive model your answer lexicographic model multiple choice single answer question it is the individual's self concept :correct answer ego your answer ego multiple choice single answer question it constitutes the moral factor of personality :correct answer ego your answer ego select the blank question choices. correct answer your answer ________ is defined as repetitive behaviour in absence of evaluation of alternative habit habit

multiple choice single answer question per capita household expenditure is lowest in which state of india? correct answer bihar your answer bihar match the following question correct answer market research your answer category level expectation integration with decision making level integration with decision

regular process

complaint resolution mechanism making level marketer's challenge

satisfaction of each customer

satisfaction of each customer brand level expectation

xerox synonymous with photocopy machine

brand level expectation

multiple choice single answer question a more isolated style becoming more predominant is an outcome of :correct answer increased tv channels and electronic media in india your answer increased tv channels and electronic media in india multiple choice multiple answer question customer satisfaction process includes following steps :correct answer product purchase , after sales service , repeat purchase your answer product purchase , after sales service , repeat purchase multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine true/false question perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. correct answer true your answer true multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature multiple choice multiple answer question heider's theory talks about :correct answer balanced situations , imbalanced situations your answer balanced situations , imbalanced situations multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer mass production multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition select the blank question correct answer your answer select the blank question products. correct answer your answer attitudes are ________ in nature. dynamic dynamic to create product differentiation, manufacturers have to continuously ________ their upgrade upgrade

true/false question when the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. correct answer false your answer false multiple choice multiple answer question measures by government to protect the interests of consumer are :correct answer expansion of public sector , statutory regulation your answer expansion of public sector , statutory regulation select the blank question correct answer your answer ________ behaviour indicates addiction. compulsive compulsive

multiple choice multiple answer

question correct answer your answer

critical information required at ' after sales' level to enhance consumer satisfaction are :repair and maintenance , consumer follow up repair and maintenance , consumer follow up

multiple choice multiple answer question marketers try to associate their product with symbols of :correct answer achievement , personal development your answer achievement , personal development multiple choice single answer question what is also known as subliminal perception? correct answer absolute threshold your answer absolute threshold multiple choice multiple answer question consumerism in india has not progressed due to following reasons :correct answer ignorance , consumerism disorganised , wealth imbalance in the country your answer ignorance , consumerism disorganised , wealth imbalance in the country select the blank question correct answer your answer true/false question years. correct answer your answer congruity theory of attitudes is developed by osgood &________. tannen baun tannen baun the production of crops like sorghum, pearl milet, barley and ragi have gone down over the true true

multiple choice multiple answer question ways to reduce chances of failure are:correct answer buying lowest price item , warranties and guarantees , not too much to expect your answer buying lowest price item , warranties and guarantees , not too much to expect true/false question correct answer your answer select the blank question correct answer your answer organisational buyers do not have a uniform demand. true true the behaviourist theory gives little emphasis on consumer ________. attitude attitude

multiple choice multiple answer question unforeseen factors that can affect supplies/purchase are :correct answer labour , cash flow , bankruptcy your answer labour , cash flow , bankruptcy true/false question when the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. correct answer true your answer true multiple choice single answer question it is the source of strong inborn drives and urges :correct answer id your answer id true/false question correct answer your answer feedback is a very critical element for service oriented industries. true true

multiple choice multiple answer question today's consumers are greatly influenced by those individuals with whom they share :correct answer some common traits & values , behavioural peculiarities your answer some common traits & values , behavioural peculiarities multiple choice multiple answer question the components of attitude are :correct answer cognitive component , conative component , affective component your answer cognitive component , conative component , affective component

select the blank question correct answer your answer

members of the same social class show ________ lifestyles. similar similar

multiple choice single answer question in ebm model, which search is required if enough information is available in the memory? correct answer internal your answer internal select the blank question correct answer your answer ________has opened new avenue in collection of data in actual users. information technology information technology

multiple choice multiple answer question types of restrictive trade practices are :correct answer full time forcing , area restriction , predatory pricing your answer full time forcing , area restriction , predatory pricing true/false question correct answer your answer research provides insight about customer's perception about the competition. true true

multiple choice single answer question neutral sources who give opinion about the product are :correct answer not paid by the manufacturer your answer not paid by the manufacturer multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer bihar , west bengal true/false question correct answer your answer evaluation of brand is done before purchase for low involvement products. false false

multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology match the following question correct answer your answer short term consideration least price conscious

sensitive thinking short term consideration intuitive thinking least price conscious aggression, hunger, sex id id

sensing-thinking type personality true/false question expectations. correct answer your answer question correct answer your answer

own decision maker

own decision maker

various sources of information like exhibitions, trade shows, etc influences one's true true the output of nicosia model is ________ . human behaviour human behaviour

multiple choice single answer question it is a general sum of traits of characteristics of the person :correct answer personality your answer personality true/false question correct answer your answer unforeseen factors can also affect the purchasing organisation or supplies. true true

multiple choice multiple answer question characteristics of learning process are :correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience your answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience select the blank question ________. correct answer your answer information about a new product stored in bits and pieces in consumer's mind is called schema schema

multiple choice multiple answer question characteristics of brand loyal consumers are :correct answer self confident , store loyal your answer self confident , store loyal true/false question correct answer your answer true/false question correct answer your answer when the product benefits are clear cut, the operating principle is perceptual defense. false false it is never possible for anybody to change his or her class. false false

multiple choice single answer question what is the buying pattern of organisational buyers? correct answer buying patterns do not change incase of price cuts your answer buying patterns do not change incase of price cuts multiple choice multiple answer question enculturation takes place through a process of instilling values from key institutions like :correct answer the family & school , religious institutions your answer the family & school , religious institutions select the blank question correct answer your answer ________ has a symbolic meaning tied to consumer values. product product

true/false question brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. correct answer true your answer true multiple choice single answer question it is relatively difficult to change :correct answer strong attitudes your answer strong attitudes multiple choice multiple answer question advantage of secondary data is :correct answer economical , time saving , indicate deficiencies your answer economical , time saving multiple choice multiple answer question ways to increase low involvement product's purchase are :correct answer coupons , displays , price deals your answer coupons , displays , price deals multiple choice multiple answer question consumption rituals are series of symbolic behaviour that :correct answer occur in sequence , are repeated frequently your answer occur in sequence , are repeated frequently select the blank question . correct answer your answer select the blank ebm model is criticised on the ground that it gives vague definition of the role of ________ influencing variables environmental influences

question correct answer your answer

________ type of personality is interested in building a social relationship. extrovert extrovert

select the blank question the ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. correct answer protects your answer protects multiple choice single answer question if the outcome of post purchase experience is not in line with the expectation, it is called :correct answer negative discrepancy your answer negative discrepancy multiple choice single answer question it is purposeful and directed towards the specific goal correct answer motives your answer intention select the blank question correct answer your answer the success of consumer research depends upon the cooperation of ________. public public

multiple choice single answer question characteristics of vertical market :correct answer high risk for seller your answer complicated sales process multiple choice multiple answer question disadvantages of observation survey is :correct answer slow and expensive , interpretation , less bias your answer slow and expensive , interpretation true/false question correct answer your answer consumers who are highly involved in product are information gatherers. false false

multiple choice single answer question the first step in creating good consumer research is to :correct answer define the problem your answer define the problem select the blank question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. correct answer learning your answer perception true/false question marketers today rely more on behavioural data generated through scanners and less on perceptual data generated through surveys. correct answer true your answer true multiple choice single answer question human process that is included in the ebm model is :correct answer memory your answer memory multiple choice single answer question a brand evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :correct answer one dimensional your answer one dimensional match the following question correct answer formal product your answer image, quality etc of company no customer complaints handling

image, quality etc of company

traditional organisation

no customer complaints handling

feedbackservice oriented industries service oriented industries

customer orientation

maximum customer delightmaximum customer delight

multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation your answer competition , rapid pace of innovation , declination of product differentiation multiple choice multiple answer question different attitude measuring techniques are :correct answer summated rating scale , thurstone scale your answer summated rating scale , thurstone scale select the blank question correct answer your answer select the blank question correct answer your answer ________ is considered as a social institution forming an integral part of social system. consumerism consumerism attitudes based on ________ information are relatively easy to change. ambiguous ambiguous

multiple choice multiple answer question individuals are strong in which activities while gathering information? correct answer sensation , intuition your answer sensation , thinking select the blank question correct answer your answer in a three element system imbalance will exist if all the relations are ________. negative negative

true/false question existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. correct answer true your answer true multiple choice single answer question reduction of manpower through voluntary retirement schemes has resulted into :correct answer more people being self-employed your answer more people being self-employed multiple choice single answer question it is a permanent change in the consumer's behaviour due to past experience :correct answer learning your answer attitude true/false question in all press conferences there is a demonstration of the product. correct answer false your answer false multiple choice single answer question a pr should be expert in analysing the media's :correct answer strength & weakness your answer success & failures multiple choice multiple answer question another internal roles of pr are that of :correct answer teaching , instructing executives for clear writing , effective speaking your answer teaching , instructing executives for clear writing , effective speeches to be given select the blank question you may work within a ________ constrained by policies and procedures. correct answer hierarchy your answer frame match the following question correct answer your answer cadbury product brands product brands ngos political parties or educational institutes political parties or educational institutes

smirnoff, tata, ford family brands family brands mercedes, ponds creators brands creators brands select the blank question the advocacy model was built during the middle of ________ century. correct answer 20th your answer 20th multiple choice single answer question firestone was manufacturing radial correct answer 500 tyres your answer 500 tyres multiple choice single answer question the sole of the advertising is to :correct answer sell your answer promote sales multiple choice multiple answer question the pr practitioner advises management on preparing the policy frame works and also develops systems for implementation, they also make sure that no job candidates are discriminated against any particular correct answer caste , race , creed or religious order your answer caste , race , creed or religious order multiple choice single answer question randy mccarthy worked for :correct answer boise statesman your answer boise statesman true/false question good companies always speaks first and performs later. correct answer false your answer true select the blank question skilful media relations involves treading the fine line between catering for the ________. correct answer organization your answer customers select the blank question for holding a press conference invitations are to be sent and ________ has to be selected. correct answer venue your answer venue true/false question fyi stands for for your information correct answer true your answer true select the blank question "we very much prefer to see the ________ before they are released", says an editor of an popular indian computer publication. correct answer product your answer product select the blank question the video tele conference of j & j was of ________ minutes. correct answer 90 your answer 30 select the blank question a product becomes a brand when the product delivers a ________ correct answer functional benefit your answer functional benefit multiple choice single answer question if you hope to get network tv and radio coverage try to stage your press conference in a :correct answer city your answer branch/regional office multiple choice multiple answer question in advertsement collateral material refers to correct answer brochures , video tapes , product leaflets your answer video tapes , product leaflets , brochures

select the blank question as world becomes a ________ place, where news travel with great speed. correct answer smaller your answer smaller multiple choice single answer question advertisers describe consumer audience through correct answer demographics your answer demographics multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer writing , word of mouth , slogans & symbols true/false question once you have invited the reporters there is no need to remind them. correct answer false your answer false multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , business select the blank question it is very difficult to attribute a rise of sales due to ________ correct answer advertising your answer advertising multiple choice single answer question advertising contributes to correct answer profits your answer profits multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , explanations true/false question the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in 1886. correct answer true your answer true select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer press release multiple choice single answer question a brand is a valuable :correct answer assest your answer assest multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :correct answer speeches , books , pamphlets your answer speeches , books , pamphlets multiple choice single answer question the word "brand" has its origns in the word "brandr" which means correct answer burn your answer burn multiple choice single answer question contribution is called correct answer return on investment your answer profit after tax true/false question much of the communication research was related to the war time interest in propaganda. correct answer true your answer true

true/false question india is the hope of free world. correct answer false your answer true multiple choice single answer question the advertising agency plays a key role in: correct answer creating advertising your answer creating advertising true/false question gec is an organizational brand correct answer true your answer true multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer open communication policy , adhering to companys policy regarding customer safety , establishment of media control your answer open communication policy , adhering to companys policy regarding customer safety , how to solve the crisis multiple choice multiple answer question the liability coverage takes care of :correct answer loss of property , medical condition , internal harrasment in the organization your answer loss of property , medical condition , internal harrasment in the organization multiple choice single answer question the most common practice to get the media to visit you is to hold a :correct answer press conference your answer press conference multiple choice multiple answer question advertising primarily reaches out to customer through :correct answer print , radio & tv , internet your answer print , radio & tv true/false question influencer acts as a consultant. correct answer true your answer true select the blank question the copywriter is responsible for writing the copy of the advertisment in terms of ________ correct answer words your answer words true/false question an average san diego used to handle 65 media enquiries every day. correct answer false your answer false multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what multiple choice multiple answer question one can interact with pro at the :correct answer railway station , government offices , press your answer editor , press match the following question correct answer your answer reinforcement the audience should feel confident of having made the purchases. the audience should feel confident of having made the purchases. awareness the audience is made aware about the product in the market. the audience is made aware about the product in the market. preference the audience knows about the product and may not consider buying it. the audience knows about the product and may not consider buying it. conviction the audience may be about to buy the product the audience may be about to buy the product

select the blank question audience. correct answer your answer select the blank question correct answer your answer

organisations use a variety of spokespersons depending upon the ________and the message message fillers are material used to fill in the empty at the ________ minute. last last your answer the audience

match the following question correct answer

reinforcement the audience should feel confident of having made the purchases. should feel confident of having made the purchases. awareness the audience is made aware about the product in the market. aware about the product in the market.

the audience is made the audience

preference the audience knows about the product and may not consider buying it. knows about the product and may not consider buying it. conviction the product the audience may be about to buy the product

the audience may be about to buy

multiple choice single answer question the pr pactitioner practises media relations for two purposes one to send information and other to :correct answer gather information your answer gather information multiple choice single answer question persuasion is used to change or neutralise hostile :correct answer opinion your answer opinion multiple choice multiple answer question the designs elements comprises of correct answer lines & colour , shapes & sounds , space your answer lines & colour , shapes & sounds , space true/false question correct answer your answer internet is part of electronic media false true

multiple choice single answer question the modern day advertising has its roots in correct answer usa your answer usa multiple choice single answer question randy mccarthy worked for :correct answer boise statesman your answer boise statesman multiple choice multiple answer question the catcholic church reponded with its own counter reformation by means of :correct answer speeches , books , pamphlets your answer speeches , books , pamphlets true/false question correct answer your answer true/false question correct answer your answer very often the presence of a well known celebrity can liven up a routine company function true true tests were made on 9 million recalled capsules of j & j false false

multiple choice multiple answer question one can interact with pro at the :-

correct answer your answer

railway station , government offices , press railway station , government offices , press

multiple choice single answer question while scheduling the press conferences be aware of the :correct answer media deadlines your answer media deadlines multiple choice single answer question any message or suggested action must be compatible with group values or :correct answer beliefs your answer beliefs multiple choice multiple answer question swot stands for correct answer strengths & weakness , opportunities , threats your answer threats , strengths & weakness , opportunities multiple choice multiple answer question in nineteenth century food processing industry began famous and reputed names which came into lime light were correct answer nestles , cadburys , kellogs your answer nestles , cadburys , kellogs multiple choice single answer question all the releases should start with a :correct answer heading your answer heading select the blank question correct answer your answer story-board corresponds to the layout which is illustrated ________ frame by frame frame by frame

multiple choice multiple answer question people forget mistakes than brow beaten by correct answer cunning , manipulative , explanations your answer cunning , manipulative , explanations multiple choice single answer question advertising research is an :correct answer information tool your answer information tool select the blank question correct answer your answer select the blank question correct answer your answer samples of new safety packaging were ________ distributed distributed all large companies develop a ________ identity manual corporate corporate

multiple choice multiple answer question when a mistake is been committed :correct answer do not lie , do not try to cover up things , do not pretend to be right your answer do not lie , do not try to cover up things , do not pretend to be right multiple choice single answer question advertsment actually grew up after the correct answer second world war. your answer second world war. true/false question correct answer your answer in the style always use a passive voice false false your answer human resources, administration & finance human resources, administration &

match the following question correct answer agency management finance

creative services art & copy functions by creative director

art & copy functions by creative director

planning responsible for qualitative & quantitative research , consumer usage etc. responsible for qualitative & quantitative research , consumer usage etc. media services responsible for media planning, media buying and research planning, media buying and research multiple choice single answer question advertsment actually grew up after the correct answer second world war your answer second world war multiple choice single answer question everyone has an image, an individual or an organization. the question is, is it bad or correct answer good your answer good select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer luminaries help the launch of ________. apple apple the pr practiotioner is not responsible for any crisis in the organization. false false j & j also campaigns with the ________ . government government firestone used to sell millions of tyres at the rate of ________. 50$ 50$ responsible for media

select the blank question johnson & johnson shampoo for kids is an example of ________. correct answer demographic your answer demographic select the blank question correct answer your answer if you have a website include the ________ in your heading. url url

multiple choice multiple answer question the corporate identity is represented in form of correct answer letter head , business cards , brochure your answer letter head , business cards , brochure true/false question correct answer your answer the spokesperson should be verbose. false false

multiple choice multiple answer question the communications department handled :correct answer employee & financial communications , advertising , media relations your answer employee & financial communications , advertising , media relations multiple choice single answer question the public relations practitioner acts as a :correct answer counsellor your answer counsellor multiple choice multiple answer question marketing mix consists of correct answer product and price , promotion your answer product and price , promotion select the blank question "people working with you" this means offering them salary, promotions ________, and training opportunities to motivate them.

correct answer your answer true/false question correct answer your answer true/false question correct answer your answer

perks perks in mumbai there are reporters who specialize in stories relating to the government. false false the body copy consists of the main text. true true

multiple choice multiple answer question choosing a city for press conference depends upon the level you are working with :correct answer national , regional , business your answer national , regional , business question public relations does not have a strong industry association to guide its growth in a controlled manner. correct answer true your answer false select the blank question correct answer your answer the the release should end with ' -30-' or ________ "****" "****"

true/false question unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts. correct answer true your answer true multiple choice multiple answer question the lesson learnt from tylenol case was :correct answer establishment of media control , open communication policy , adhering to companys policy regarding customer safety your answer establishment of media control , how to solve the crisis , open communication policy , adhering to companys policy regarding customer safety multiple choice multiple answer question media relations are very important this is largely due to the vast number of :correct answer publications , television & radio channels , websites your answer publications , television & radio channels , websites , advertisements multiple choice multiple answer question the invitation format should also cover :correct answer why , how , what your answer why , how , what , whose multiple choice single answer question advertising is a correct answer communication tool your answer marketing tool select the blank question correct answer your answer if you do the right think you have to make sure that people ________ about it. hear learn

multiple choice single answer question by which sign the end of your release is marked ande which is repeated several times? correct answer #### your answer #### multiple choice single answer question a crisis often gathers momentum with great :correct answer rapidity your answer mistakes match the following question correct answer speakers on radio & tv your answer showcase of unique abilities media community

generating publicity

good work of organization long term business strategy media community showcase of unique abilities publicity

urgent information to be communicated invite speakers select the blank question correct answer your answer

long term business strategy

traditionally the pr program is divided into ________. internal & external programs management & shareholders

multiple choice multiple answer question culture means correct answer values , perception , beliefs your answer values , perception , beliefs , habits multiple choice multiple answer question the opening of american west provided many opportunities to people to migrate to the west. many of the legends and stories of these people were told viz. correct answer buffalo bill cody , wyatt erap , calamity jane your answer wyatt erap , calamity jane , amos kendall , buffalo bill cody select the blank question the religious public relations council is the ________ professional assocation of public relationa proctioners in north america. correct answer oldest your answer newly found true/false question correct answer your answer select the blank question correct answer your answer pr is committed to generate public understanding and goodwill for an organization. true true skilful media relations involves treading the fine line between catering for the ________. organization management

multiple choice multiple answer question the design princples can been arranged by different elements viz. correct answer balance , proportion , sequence your answer balance , proportion , sequence , visual effects true/false question correct answer your answer the art director and the copy writer work together as a team. true true

multiple choice multiple answer question there are three type of situtations in which you can paln an interview with a journalist these are :correct answer proactive , reactive , crisis your answer proactive , reactive , crisis , informal match the following question correct answer pope urban ii john wycliffee pope gregory xv stephen langton 1095 1351 1622 1215 your answer 1095 1351 1581 1215

multiple choice single answer question there is a fear which strikes people if they are told to write :correct answer an assignment your answer an assignment select the blank question correct answer your answer it is very difficult to attribute a rise of sales due to ________ advertising advertising

multiple choice multiple answer question in advertsement collateral material refers to correct answer product leaflets , brochures , video tapes your answer insertions , brochures , video tapes , product leaflets true/false question new york correct answer your answer after three and half years another death occurred the vicitm was 60 years old woman from false true

multiple choice single answer question public relation practitioners play a dual role, they are advisiors as well as :correct answer counsellors your answer counsellors multiple choice multiple answer question research planning includes correct answer designing a questionnaire , data collection , tabulation, analysis and results your answer designing a territory , designing a questionnaire , data collection , tabulation, analysis and results true/false question correct answer your answer true/false question correct answer your answer an average san diego used to handle 65 media enquiries every day. false true india is the hope of free world. false true

multiple choice single answer question marketing plan starts with: correct answer situation analysis your answer swot analysis multiple choice single answer question knowledge must be coupled with authority otherwise it loses :correct answer credibility your answer credibility true/false question correct answer your answer the print media consists of newspaper and magzines. true true

multiple choice single answer question the study of persuasion was central to the education of the :correct answer greeks your answer greeks select the blank question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer the observers are paid to watch and ________ write give suggestions a product becomes a brand when the product delivers a ________ functional benefit cost benefit the marketing mix consists of product place people and price false true

multiple choice single answer question advertisement is a communication in :correct answer paid form your answer two way form multiple choice single answer question crisis means an unexpected development that often frightens the :correct answer public your answer share holder

multiple choice multiple answer question the functions of an advertising agency are correct answer account management , planning, creativity,production , media and agency management your answer planning, creativity,production , media and agency management , after sales & services management multiple choice multiple answer question the buyers buy for business or non profit motives, these consists of correct answer businesses , government , non-government organisation your answer businesses , government , non-government organisation , corporates select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer as world becomes a ________ place, where news travel with great speed. smaller bigger once you have invited the reporters there is no need to remind them. false true the most important information is down the air. false true

select the blank question it maddens reporters to spend time at a press conference when they could have been given the same information in a ________. correct answer press release your answer press release select the blank question correct answer your answer true/false question correct answer your answer the main step was to recall all ________ of tylenol. stocks capsules the famous research agencies in india are imrb, org marg true true

multiple choice single answer question for effective advertising one has to get it successful through : correct answer advertising agency your answer advertising agency multiple choice multiple answer question the feature story is valuable publicity tool and an idea vehicle for helping people understand :correct answer how to choose , buy , use product or service your answer how to choose , buy , use product or service , the material multiple choice single answer question the pr practitioner has to understand and be skilled in the usage and application of all :correct answer communication media your answer advertisement media select the blank question do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes. correct answer disasters your answer lock outs true/false question correct answer your answer select the blank question correct answer your answer in television advertising the sequence followed is middle, end, beginning false false the ________ guides cast members and manages the crew during the shooting of the ad. director assistant director

multiple choice multiple answer

question correct answer your answer

the liability coverage takes care of :loss of property , medical condition , internal harrasment in the organization fire , loss of property , medical condition , internal harrasment in the organization

multiple choice single answer question erik thorvaldson discovered an uninhabited of ice and snow in north :correct answer atlantic your answer atlantic multiple choice multiple answer question while releasing the press release check for the correct answer headline , double spaced , avoided passive voice your answer headline , double spaced , avoided passive voice , written in a perfect square multiple choice multiple answer question in egyptian era the governments have always engaged in what is known as :correct answer public information , public relations , public affairs your answer public information , public relations , public affairs , public comunicators multiple choice multiple answer question advertising primarily reaches out to customer through :correct answer print , radio & tv , internet your answer print , radio & tv , internet , wall paintings multiple choice multiple answer question another internal roles of pr are that of :correct answer teaching , instructing executives for clear writing , effective speaking your answer teaching , instructing executives for clear writing , effective speaking , effective speeches to be given multiple choice single answer question the typed lines should be kept :correct answer 50 to 60 characters long your answer 70 to 80 characters long multiple choice single answer question those who work for the organization are called as :correct answer internal public your answer internal public select the blank question in the dagmar model it is based on the premise that there are series of ________ steps through which a brand must climb. correct answer mental your answer eight select the blank question correct answer your answer select the blank question correct answer your answer testimony means actual user share their________ in the form of an ad. experience experience marketers uses the ________ startegy to optimise the use of resources. segmentation penetration

multiple choice multiple answer question a pr practitioner have access to a lot of information and are constantly in touch with news sources related to :correct answer technology advancements , social changes your answer technology advancements , social changes , financial changes , political changes true/false question correct answer your answer select the blank question correct answer your answer over all 60 cities were selected for nation wide press conference in j & j case. false true public ________ is stronger than legal right or miltary might. opinion opinion

multiple choice single answer question in the publicity eras the nature of communiction was :correct answer one- way your answer one- way

true/false question correct answer your answer

research shows that 70% of buying decisions are made in store. true true

multiple choice single answer question the following "firsts" were observed during the period :correct answer 1900-1921 your answer 1900-1921 multiple choice single answer question a brand is a valuable :correct answer assest your answer assest select the blank question correct answer your answer the internal publication which was a 4 page news letter was called as ________. update feedback

multiple choice multiple answer question the filler items should be in paragraph form with :correct answer double spaced margin , typed , typed on single page your answer double spaced margin , typed , typed on single page , typed on both the pages multiple choice single answer question the term "publics" means these are all those :correct answer people on whom the success or failuer depends your answer people on whom the success or failuer depends multiple choice single answer question people are prone to forgive :correct answer mistakes your answer mistakes true/false question correct answer your answer select the blank question correct answer your answer john wycliffee took his campaign for church to reform to the people. true true the words in your headings will usually be for ________ release immediate immediate

multiple choice multiple answer question these are traditional service brands correct answer food world , cox & kings , fedex your answer food world , cox & kings , fedex , coco cola multiple choice multiple answer question the financial information can be reached by the way of :correct answer annual general report , minutes of agm , quaterly reports your answer annual general report , minutes of agm , quaterly reports , share prices match the following question correct answer your answer

clarity of messageaudience understands the message mass media endorsements expert communicator manipulation techniques persuasive speaking mass media endorsements partial commitment illogical reasoningillogical reasoning partial commitment irrelevant evidence

multiple choice single answer question people get involved with issues or pay attention to message that appeal to their psychic or :correct answer economic needs your answer esteem needs multiple choice single answer question the spokesperson should be :-

correct answer your answer select the blank question correct answer your answer

people friendly people friendly in green land ice melts for only a few________. months months

multiple choice multiple answer question a some what humorous detour on the road of public relation history lies in :correct answer exaggerations , plausible , real estate promotion your answer exaggerations , plausible , real estate promotion , uninhabited multiple choice multiple answer question pope urban ii used communication systems which involved :correct answer writing , word of mouth , slogans & symbols your answer disrtibuting handbills , writing , word of mouth , slogans & symbols multiple choice single answer question invitations for press conferences should be always :correct answer typed your answer typed multiple choice single answer question a brand is a :correct answer name your answer name true/false question correct answer your answer true/false question correct answer your answer j & j offered a reward of $200,000 for capturing the perpetrators. false true the journalist can publish whatever he wants. false true

multiple choice single answer question a public relation professional who counted over 500 different definitions for pr was known as :correct answer rex harlow your answer rex harlow match the following question correct answer motivation external public advertisement your answer monetary, emotional return

monetary, emotional return

media, suppliers, trade associations long term associations to inform potential buyers to remind the customers. long term associations to inform potential buyers

maintaining relationships

multiple choice single answer question the san diego & electric company is a public utility company that employees :correct answer 4700 employees your answer 4700 employees multiple choice single answer question the history of public relations is linked with the growth and maintenance of :correct answer religion your answer religion multiple choice single answer question public information came into the exsitence at the time of ancient egyptians which are :correct answer 5000 years ago your answer 4000 years ago select the blank question correct answer your answer the advocacy model was built during the middle of ________ century. 20th 20th

multiple choice single answer

question correct answer your answer

press releases are called :publicity program publicity program

multiple choice single answer question the word "brand" has its origns in the word "brandr" which means correct answer burn your answer burn multiple choice single answer question the roman emperor who used the technique of orchestrating events when he blamed the burning of rome on the christians was known as :correct answer nero your answer nero

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