Publication Dates anD sPecial issues

the gold shaded boxes indicate our publication dates for the 2011-2012 school year. maroon boxes refer to special issues. please tell us which issues you would like to advertise in when you call or e-mail.

sEptEmBEr 2011
s 4 m 5 t 6 w 7 14 21 t 1 8 15 11 12 13 18 19 20 25 26 27 f 2 9 16 s 3 10 17 24 s 1 8 15

jAnuAry 2012
m 2 9 16 t 3 10 17 24 31 w 4 t 5 f 6 s 7 14 21 28

11 12 13 18 19 20 25 26 27

September 8

22 23

22 23 29 30

Football Preview
September 26

28 29 30

OCtOBEr 2011
s 2 9 16 23 30 m 3 10 17 24 31 t 4 w 5 t 6 f 7 14 21 s 1 8 15 22 5 11 12 13 18 19 20 25 26 27 s

Parents’ Weekend
September 29

fEBruAry 2012
m 6 t 7 14 21 w 1 8 15 12 13 19 20 26 27 t 2 9 16 f 3 10 17 24 s 4 11 18 25

Housing Guide
OctOber 13

28 29

22 23

Hockey Preview
NOvember 3

28 29

nOvEmBEr 2011
s 6 13 20 27 m 7 14 21 t 1 8 15 w 2 9 16 t 3 10 17 24 f 4 s 5 4 5 s m

mArCH 2012
t 6 w 7 14 21 t 1 8 15 11 12 13 18 19 20 25 26 27 f 2 9 16 s 3 10 17 24

Basketball Preview
December 8

11 12 18 19 25 26

Holiday Issue
JaNuary 19

22 23

22 23

Welcome Back Issue
February 13

28 29 30

28 29 30 31

dECEmBEr 2011
s 4 m 5 t 6 w 7 14 21 t 1 8 15 11 12 13 18 19 20 25 26 27 f 2 9 16 s 3 10 17 24 s 1 8 15 m 2 9 16

April 2012
t 3 10 17 24 w 4 t 5 f 6 s 7 14 21 28

Valentine’s Day Issue
march 1

11 12 13 18 19 20 25 26 27

Spring Break Issue
april 2

22 23

22 23 29 30

28 29 30 31

April Fool’s Day Issue
april 12

mAy 2012
s 6 13 20 27 m 7 14 21 t 1 8 15 w 2 9 16 t 3 10 17 24 31 f 4 s 5

Marathon Monday Issue
april 26

11 12 18 19 25 26

Arts Festival Issue
may 3

22 23

28 29 30

Commencement Issue

official Policies anD ProceDures
All advertisements are subject to final approval by the editor-in-chief and general manager. The Heights, Inc., reserves the right to alter and amend those advertisements not accurately meeting the “technical requirements.” Advertisements only in printed form in The Heights constitute “Official Publication.” Any and all changes in rates, discounts prior to or after the “Official Publication” of an advertisement, or partial payment after “Official Publication” of an advertisement, are subject to the final approval of the general manager and the business manager. Persons, business entities, and organizations, public or private, who submit an advertisement to The Heights, Inc. are considered “Advertisers” by The Heights, Inc. All “Advertisers” assume the responsibility of abiding by the terms and conditions of the “Official Policy and Procedure” of The Heights, Inc. At the time their advertisement becomes “Official Publication,” all “Advertisers” assume the responsibility of meeting any and all billing requirements issued by The Heights, inc.

AdverTIsIng rATes And InfOrmATIOn, fAll 2011–sPrIng 2012 . pHOnE (617) 552-2220 www.BCHEigHts.COm/AdvErtising
*

Why the heights?
The Heights serves the 18,500 members of the affluent Boston College community as the only independent student newspaper on campus. we distribute 8,000 copies for free each monday and thursday of the academic school year. The Heights is in its 92nd year of publication as the newspaper of record at Boston College. since its initial publication in 1919, The Heights has featured comprehensive coverage of BC news, arts, and athletics. An independent survey in 2008 revealed that 80 percent of the student body reads The Heights on a regular basis. The Heights is also available online at www.bcheights.com. In recent years, The Heights has been recognized by the Associated College Press with pacemaker Awards for Outstanding print newspaper and Best Online non-daily newspaper. The Heights has also received numerous awards for excellence in design and reporting. find out how to make The Heights work for your business by e-mailing us at ads@bcheights.com or calling us at (617) 552-2220 today.

technical requirements
Advertisement measurements are calculated by columns x standard inches deep. six-Column-wiDth format The size of printed area is 11.5” wide x 21” tall. 1 column 2 columns 3 columns 4 columns 5 columns 6 columns = = = = = = 1.778 in. wide 3.722 in. wide 5.667 in. wide 7.611 in. wide 9.556 in. wide 11.5 in. wide

guiDelines
DeaDlines All artwork must be received no later that 5 p.m. Est two days prior to publication. All local advertiser insertion contracts must be received no later than 5 p.m. Est four days prior to publication.

hoW to Place your aD
Call (617) 552-2220 to discuss pricing or to request a media kit. Choose the type of ad you would like: display, classified, insert, or online.

CanCellation All ad cancellations must be received no later submit art to than 24 hours prior to the publication date. ten ads@bcheights.com. percent of the original ad price will be charged for ads canceled within 24 hours of scheduled neeD a graPhiC Designer? publication. let us make your aD! Payment methoDs The Heights, Inc., accepts payment in the form of check, money order, or credit card within 30 days of publication. Credit card payments are completed through paypal and are subject to an additional processing fee. please contact the business manager for details. aCCePteD formats Adobe Pdf, JPeg and TIff.

Half-page depth = 10.5 in. full-page depth = 21 in.

meet the deadline. verify that you have fulfilled the above steps at least four days prior to your publication date. Await receipt (an invoice and proof of publication) after each run. submit payment within 30 days of publication. see guidelines for details.

classifieDs
To place a classified ad, please call the business assistant at (617) 552-0364. Personal rate for insertion in one issue date, there is a $10 placement charge for text not exceeding 25 words. Each additional word costs $0.25. CommerCial rate for insertion in one issue date, there is a $20 placement charge for text not exceeding 25 words. Each additional word costs $0.50.

contact information
Advertising (617) 552-2220 ads@bcheights.com gen. MAnAger (617) 552-0169 gm@bcheights.com ClAssifieds (617) 552-0364 classifieds@bcheights.com ColleCtions (617) 552-0547 collections@bcheights.com direCtory (617) 552-3512 fAx (617) 552-1753

DisPlay aDVertising rates
stanDarD PriCing for national aDvertisers
Pricing is based on an open rate of $16.25 per column inch.
1/6 page
your ad can be any size you’d like, but here is a sampling of popular sizes

DisCounteD PriCing for loCal aDvertisers
Pricing is based on a discounted rate of $10 per column inch.
1/6 page
your ad can be any size you’d like, but here is a sampling of popular sizes

Full page

$2,047.50
6 COlumns widE x 21” tAll

$341.25
3 COl. x 7”

$1,260
6 COl. x 21”

Full page

$210
3 COl. x 7”

1/16 page $63

$130

1/16 page $40

2 COl. x 4”

1 COl. x 4”

1/4 page

$80

halF page

1/8 page

$512
3 COl. x 10.5”

2 COl. x 4”

1 COl. x 4”

1/4 page

$1023.75
6 COl. x 10.5”

$248

halF page

1/8 page

$315
3 COl. x 10.5”

3 COl. x 5.25”

$630
6 COl. x 10.5”

$160.50
3 COl. x 5.25”

baNNer
6 COl. x 4”

$390

baNNer
6 COl. x 4”

$240

Prices are given on a per-issue basis. The University and nonprofit group rate is $9.75 per column inch. student groups price quote upon request. sPot Color can be added for an additional $150 per advertisement. full Color can be added for an additional $350 per advertisement.

Premium Placement Pricing online
guaranteed placement of ads is available at a premium price. we are now offering three new and exclusive deals: front page of entire newspaper
6 COl. x 2.5” BAnnEr 6 COl. x 2.5” BAnnEr

$1,000 $800 15% premium

The Heights Web site, www.bcheights.com, has over 20,000 registered users and averages 30,000 page views per week. Online ads run for one week and are priced based on the number of page views. size Banner Button PriCe Per 1,000 Page views (CPm) $10.00 $15.00 $10.00

front page of specific section guaranteed placement of any ad size on any other page

468 pixEls widE x 60 pixEls tAll

300 pixEls widE x 250 pixEls tAll

inserts anD Post-its
inserts and post-its must be run in groups of 1000. the standard rate for the first thousand inserts is $250 and $200 per thousand for all additional inserts. Post-its are applied to the front page of The Heights and are available for a flat rate of $200 per thousand. maximum of 8000 inserts or post-its per issue. inserts must be mailed eight days prior to publication to: gannett Offset for: the Heights 565 university Avenue norwood, mA 02062

skyscraper

160 pixEls widE x 600 pixEls tAll

online Package Deals: Buy three print ads, get 50% off an online advertisement. Buy four print ads, get an online advertisement free.

Volume Pricing
volume pricing is based on the total number of column inches in one contract order. If you place a large ad, or place multiple ads at once, you may be eligible for a discounted rate. total Column inChes 0-199 200-399 400-799 800+ national rate $16.25 $15.75 $15.25 $14.5 loCal rate $10.00 $9.50 $9.00 $8.50

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