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Cartazine

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THE ART

OF CARDS

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D CARD
Dressing Your Idea To Guarantee a Perfect Fit.
Carta Mundi, being Europe’s leading producer of cards, produce and sell more than 100 million packs of playing cards per year. In fact, one in three packs of playing cards on the global market are produced and distributed by Carta Mundi. With Carta Mundi, there is no limit on the creativity of our artistic designers and commercial team. By working together, with the information that you provide, we will help you give shape to your ideas on playing cards, special packaging and on-pack promotions.

There is always a tailor-made solution.

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Your Ideas Can Also Be “Undressed ”…
In the spring of 2000, the readers of P-magazine woke up to a welcome surprise when they looked at their magazines. Over a period of 15 consecutive weeks, each magazine contained playing cards featuring a picture of a Flemish beauty on the card. Each issue contained an insert with four cards, together with the box so the readers could collect and piece it all together. Due to running this promotion, week after week the entire stock of P-magazine, with a higher circulation run, had sold out. Owing to this being such a huge success, P-magazine pursued a similar promotion

in the autumn of 2001 over a period of 14 weeks. This time it entailed a pack of playing cards featuring the same Flemish beauty on the back. This was received, yet again, with much delight by the P-magazine readers, and achieved equal success of a high circulation run of P-magazine. Maybe this had something to do with the fact that when you flicked through the cards, you could see the tantalising Flemish beauty turning towards you and taking off her blouse!

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You can spoil your customers 52 times on the playing side– differently every time

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C A R T A

M A G I C A

Tarot: Your Life in Front of You.

How a Bright Future was Predicted for Tarot.
In the late Eighteenth century, the game of Tarot made the historic leap from an ordinary card game to cards that had divinatory meanings. During the year of 1781, whilst in a Paris Salon, Antoine Court de Gebelin observed people playing tarot and was immediately struck by a bright idea. By looking at the cards, Antoine had realised that the cards had a deeper and more symbolic meaning. This was the beginning of how tarot became a way of ‘reading’ a person’s future all over the world.

Tarot is widely known all over the world and was first played in Italy during the Fifteenth century as a parlour game, though the cards and the symbols date back to Egypt and the time of the Pharaohs. The tarot deck consists of 78 cards: 22 Major Arcana (trump cards) and 56 Minor Arcana (divided into four groups).

The 22 Major Arcana cards symbolise the fundamental experiences in a person’s existence. The remaining 56 cards refer to the vicissitudes of everyday life.

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No. 1 in Tarot in Europe.

From Esoteric Cards to the Publication of Esoteric Books.
www.tarotworld.com is the e-shop of Carta Mundi’s Swiss subsiduary, AG Muller, where you will find more than 200 products. Tarot games are always artistic and often very different. They are based on a variety of themes such as Feng Shui Tarot, Buddha Cards, Celtic Dragon Tarot, Vampire Tarot, to name a few. In addition to the tarot and other esoteric decks, you will also find other product novelties, special offers, tarot of the month, esoteric products and pendulums. Also available at www.tarotworld.com is information regarding the useful gift service and the latest news in the world of tarot. Designers are more than welcome to submit designs, sketches and illustrations, where they will be reviewed and, with consent, possibly used by AG Muller. There is a “copy license” service available where you can request permission to use copyright protected images (for print or e-media). Surf to www.tarotworld.com and explore the world of tarot. You have already been introduced to AG Muller, the World leader in esoteric cards, who became a subsiduary of Carta Mundi in January 1999. AG Muller established that the principal markets for tarot are the USA and Germany followed by the UK and France. To address the increasing interest in Tarot it was decided that people might be interested in an all-in ‘Tarot package’ consisting of a deck of cards and a book to help interpret the cards. In September 2001, AG Muller, in turn, acquired the Swiss company Urania Verlags AG, the leading publisher of German books about tarot, astrology, divination and spiritual guidance, thus reinforcing Carta Mundi’s position on the world market of tarot and esotericism.

When tarot cards are used freely, they can be a valuable guideline in various circumstances.

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Getting to know all euro coins and notes is child’s play with this game!

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Every card game can be playful, instructive and image boosting.

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Euros in Dresdner Bank ‘Holiday Outfit’.
The Dresdner Bank wanted to be the first German bank to introduce the euro to the public. To enable them to do this, Carta Mundi and the Dresdner Bank worked together to produce a fun memory game designed for the whole family, and was distributed during the holiday’s when all of The three elements Germany feels particuof the suitcase; larly Europe-orientated. mini cards, The game, which was a bag of sweets linked to holidays, was and pocketsize encased in a tiny suitcase information that included a set of brochure, mini-cards, each with were packed into a a picture of a different special box. euro coin or note. It also contained a brochure with conversion tables for all the countries of the European Union and a bag of sweets! The three elements of the suitcase; mini cards, a bag of sweets and pocketsize information brochure, were packed into a special box. The mixed euro notes, in flawless print on quality double layered varnished cardboard, provided an original

and high-quality impression of the new currency, which was exactly what the Dresdner Bank were looking for. Each mini card had a picture of a euro coin or note, giving people the opportunity to familiarise themselves with the new currency.

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GOODYEAR The ‘Goodyear’ project consisted of round playing cards with a surprising design; King, Queen and Jack in four directions! Advertising with grip on the back to create the look of a tyre !

OFFLEY PORTO Playing cards with pictures of historic figures were produced for this vintage bottle of port. This included an effective box around the neck of the bottle containing this on-pack gift. US GAMES This is an attractive card game in the shape of a sarcophagus (Egyptian coffin) with Egyptian symbols, which makes a stylish collector’s item.

QUICK Three visits to the “Quick” hamburger restaurant qualified customers to a meal deal for children, accompanied with one of the following games: Memo, Domino or Quartet.

COCA COLA LIGHT “Love cards” with 52 different expressions of tenderness.

DALTON CITY Note the special format on these cards, which are part of a game with a Wild West theme.

W I N N I N G

C A R D S

Playing Cards that Promote the Benefits of Your Product.
You may come up with your own brilliant idea or you may decide to consult Carta Mundi so we can suggest some designs. Whatever the case may be, as Europe’s leading producer of playing cards, we ensure you a flawless print and production quality. Our designers will remain consistent with your marketing campaign and will respect your company image.

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I F C A R D S C O U L D TA L K

FUTURE CARDS

Harry Potter’s Magical Playing Cards.

007 – Licence to Deal.
James Bond, 007, may have a licence to kill, but Carta Mundi have the worldwide licence to James Bond. The year 2002 is to be Bond’s jubilee year. Forty years ago the first James Bond Movie, “Dr. No” could be seen on the big screen and in 2002 the twentieth movie is to be made. Throughout 2002, Carta Mundi is launching three different card products featuring 007 to celebrate his Fortieth year.

Carta Mundi, being Europe’s leading producer of playing cards, did not require a magic charm to win the European licence for Harry Potter. Carta Mundi was responsible for the design, production, marketing and sale of Harry Potter playing cards in 16 languages for 22 European countries. “Harry Potter playing card sales have reached 3,500 packs per week,” said Sharon Flynn from leading high street retailer WH Smith in November 2001.

Monsters, Inc. the new box office hit in Europe !
The eye-catching monster’s Sulley, Mike and their friends will feature in the minds of children all over the world when they go to bed. Moreover, no one really knows what their job is… Carta Mundi has developed a fun Monsters, Inc. game, with the target group of 4 to 8 year olds in mind. The game features oversized playing cards in the unique ‘4 in 1 formula’, where four games can be played with the same pack of cards. Children will have great fun playing Happy Families, Pairs Game, Donkey and Snap.

Go on, put your cards on the table.
Will you show us your cards? Your plans and ideas? We can help you come up trumps. Please e-mail info@cartamundi.com or surf to www.cartamundi.com to find out more about Carta Mundi. Thank you and don’t forget to look out for the next issue of Cartazine with more new projects and ideas.

THE ART

OF CARDS