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JAGAJAMPI BAJAJ PVT LTD Peoples Education Society & Trust’s

Belgaum Institute of Management Studies
[BIMS] Degree College Affiliated to the Karnataka University, Dharwad (KUD) & Recognized by the Government of Karnataka

PES&T’s Belgaum Institute of Management Studies (BBA)

Bachelor of Business Administration [BBA] IV Semester University Seat No. 09B15445
BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD KARNATAKA UNIVERSITY DHARWAD BELGAUM INSTITUTE OF MANAGEMENT STUDIES (BBA), (Approved by AICTE & Affiliated to Karnataka University, Dharwad)

A Project Report On

In plant Training
Undertaken at

For partial fulfilment of

BACHELOR OF BUSINESS ADMINISTRATION
During the academic year 2010-2011 Submitted by:

ZEBA SOUDAGAR
Exam No. 09B15445 UNDER THE GUIDANCE OF
INSTITUTE GUIDE: MR ASHOK GHATKE ORGANISATION GUIDE: MISS RANJANA

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

DECLARATION
I hereby declare that the project entitled In plant Training submitted in partial fulfillment of the requirement for the degree of Bachelor of Business Administration (BBA) To Karnataka University, Dharwad, Is my original work and is not submitted to any other degree, diploma, fellowship or other similar title or prizes. The project has been individually carried out as a part of Summer In-plant Training and is meant for academic purpose only.
ZEBA SOUDAGAR

RESEARCH METHODLOGY
RESEARCH DESIGN:

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Research Design is a plan of collection and analysis of the data in that manner at maximum and relevance. The study aims to explore the working of departments of the units, thus is an explanatory reasons. An exploratory research attempts at discovering the general nature of the problem and variable that relate to it.

TOOLS FOR THE DATA COLLECTION ARE:
PRIMARY DATA:
Primary data is the data for the purpose of analyzing the problem. Primary data was gathered by interviewing the managers of various departments and employ”s of the division.

SECONDARY DATA:
Secondary data is the data, which is created for the purpose of studying in depth and other that to solve the problem, Secondary data was gathered from magazines, catalogues of the units, internet and books.

LIMITATIONS OF THE ANALYSIS: 1. The study and the analysis of the project report could not be satisfactory due to
the sufficient spare of time allotted for the study.

2. All the required information was not discovered by the officials as the matter was
considered to be confidential.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

INDUSTRY OVERVIEW

INTRODUCTION:
The Bajaj Group is one of the leading business houses of India. Its business interests span host of industries such as automobiles (two-wheelers and threewheelers), home appliances, lighting, iron and steel, insurance, travel and

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

The Baja Group is a thriving example of 3 generation of a family working and striving together to ensure quality and extensive growth.wheeler manufacturer. It has also increased from 28% in 2004-05 to 31% in 2005-06. Market share in Motorcycles is improving with every passing year. the US and Asia. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . The saga is being continued with the same zeal by the 2nd and 3rd generation of the family and by the large working forces of the Bajaj Group. The success of the Baja Group lies in the determination and foresight of the Jamnalal Baja Group shared his vision with his workers and led the group to a position when its name become synonymous with top-quality two wheelers. Kamalnayan Bajaj.and three. The Bajaj Group comprises 27 companies and its flagship company Bajaj Auto is ranked as the world's fourth largest two.JAGAJAMPI BAJAJ PVT LTD finance. The Bajaj brand is well-known in over a dozen countries in Europe. The spirit of enterprise which dominates the progress of the group is characteristic of the land where it all began the city with finest workers and entrepreneurs. Current Situation & Current Performance BAL is currently outperforming the industry growth rate in two-wheeler segment with 32% growth in year 2004-05 v/s industry growth of 19%. South America. The flame kindled by the Jamanalal Bajaj in 1926 with the flag ship company Bajaj auto. Rahul Bajaj continue to carry the touch and are activated involved in the day operations of the Bajaj Group.

81. 63. further. highmasts. Motorcycles and Three-wheeler vehicles and spare parts thereof. they are commanding 50% market share in Central America.an increase of 28% which is very healthy. BAL has significant presence in all the three basic segments .Price Segment.23 billion a year before .JAGAJAMPI BAJAJ PVT LTD Annual turnover for the year 2005-06 is Rs. Value Segment and Performance Segment . Currently.06 billion v/s Rs. BAL is a market leader in two-wheeler exports and it consists a great chunk of there overall revenues. and marketing of electrical goods such as general lighting BELGAUM INSTITUTE OF MANAGEMENT STUDIES .and has been showing increased sales in all the segments over years. etc. Besides this.: Manufacturers of electric fans. Bajaj Electricals Ltd. BAL is selling over 1 lac motorcycles annually in Sri Lanka. lattice closed towers and poles. Bajaj Group Companies and their business interests: • • • Bajaj Auto Ltd: Manufacturers of Scooters.

wire rods. wires. Hercules Hoists Ltd. spring steels including vanadium steels. rollout racks. special lamps.: Manufactures of scooters. EOT / HOT / stores stacker cranes. machine tools. semi-free cutting steels. fluorescent tubes. lighting fittings. fans and electrical & non-electrical appliances.T. chain electric hoists. high carbon steels. Hind Musafir Agency Pvt. etc. compact fluorescent lamps. free cutting steels. Maharashtra Scooters Ltd. travelling trolleys. bulk material handling equipment for steel and other industries. Hind Lamps Ltd.JAGAJAMPI BAJAJ PVT LTD service lamps. leaded free cutting steels. specialist in major turnkey projects. lead glass. GLS lamps.: Deals in financial services including hire purchase financing & leasing. • • Mukand Ltd. fluorescent. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . and other cranes. alloy and special steels including carbon and alloy steels. Ltd. fluorescent tubes. boiler quality steels.: Exporters of electrical fans. Bajaj Ventures Ltd.: Manufacturers of 'INDEF' brand materials handling equipments such as triple spur gear chain pulley blocks.O.: Manufacturers of GLS.: Manufacturers of white crystal sugar and industrial alcohol. cold heading quality steels. electrode quality steels. household appliances and hoists. E. Bajaj Hindusthan Ltd. electric hoists.: Involved in manufacturing and trading of power tools and manufacturing of houseware and parts thereof. real estate development. Ltd.highway construction and international trading. luminaries. • • • • • • • • • • • • • • • • • • Bajaj International Pvt. Bajaj Sevashram Pvt Ltd.: Travel Agency.: Involved in investment activities. castings. miniature lamps and major components such as glass shells. miniature and aluminium caps. wire rope. luminaries. Bajaj Auto Finance Ltd.: Manufacturers of stainless.

: Manufacturers of stainless steel billets and flats etc.: Investment company Stainless India Ltd.: Construction. consumer finance. Ltd. Pure coconut oil. Jeewan Ltd. Bachhraj Factories Pvt.• • • • • JAGAJAMPI BAJAJ PVT LTD Mukand International Ltd. Ltd.: Services company Baroda Industries Pvt Ltd. Mukand Global Finance Ltd.loans and investments. hair oil. Bombay Forging Ltd. fabrication and erection of industrial and infrastructural projects and infotech business. corporate finance. Mukand Engineers Ltd.: Investment company.: Involved in trading of metals. Bajaj Allianz Life Insurance Company Ltd.: Investment company.: Manufacturers of carbon. tooth powder.: Life Insurance Business • • • • • • • • • • • • • • • • • • • • • • • • SWOT ANALYSIS OF BAJAJ STRENGTH BELGAUM INSTITUTE OF MANAGEMENT STUDIES .: Ginning and pressing of cotton bales at Wardha.: Investment and finance company. alloy and stainless steel closed die forgings for automobile and general engineering applications. steels and ferro alloys.: Manufacturing and trading of ayurvedic medicines. corporate advisory services. Fee based activities investment banking. Bachhraj & Company Pvt. Ltd.: Financial services: fund based activities .: Investment company. Ltd. Jamnalal Sons Pvt.: General Insurance Business. Shampoos. The Hindustan Housing Co. Bajaj Consumer Care Ltd. Bajaj Auto Holdings Ltd. Bajaj Allianz General Insurance Company Ltd.

• Underutilization of capacity • Not considered living with times OPPORTUNITIES • Launching of new products and variants of existing models backed up by appropriate marketing efforts. Japan.JAGAJAMPI BAJAJ PVT LTD • Technical expertise. Self reliance • Worlds lowest cost manufactures in the market • Extensive service and dealer networks • Higher labour productivity and greater automation • Global-scale production • Lined up a range of 17 two wheelers covering the entire spectrum from motorcycles to scooters to step-thrus & scooterettes WEAKNESS • In the late seventies there was skid in production due to intermittent labour problems. in collaboration with Kawasaki Heavy Industries. • Fuel efficiency which is much higher than competitors BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD • Virtual zero maintenance among the products THREATS • Hero Honda's switch start automatic transmission 100cc scooter • Competition from MNC's • Government regulations • Dealers not adjusted with changing realities • Change in tastes of consumers BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD CONCLUSION BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

The Bajaj showroom was started on 11 March 2005.JAGAJAMPI BAJAJ PVT LTD COMPANY OVERVIEW INTRODUCTION COMPANY PROFILE: 1. BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

3. Mr. Basavraj. 6.JAGAJAMPI BAJAJ PVT LTD 2.Jagajampi is the Managing director of Jagajampi motors. 6. Sales Department. DEPARTMENTS: There are 6 departments in Bajaj as shown below: 1.V.Badadal is the executive director of Jagajampi motors. There are 30 staff members working at Bajaj showroom. The showroom of Bajaj is spread over the area of 41*72=2952 sq. 4. Mallikarjun.s. 2. 5. The showroom is on rent basis for Rs 8000 per month. 4. 3. OTHER DETAILS: BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Mr. Spare Department. 5. feet. PDI Department. Workshop. Reception Department. Accounts Department.

JAGAJAMPI BAJAJ PVT LTD Light Bill: Rs 10. Sub dealers: 22 Computer: No 12 Vehicle: Platina Alloy Special Sale of last month: 350 bikes. It performs a vital communication role. DEPARTMENT FUNCTIONS RECEPTION DEPARTMENT The reception is a one of the focus points of the business (as well as the visitors' coffee area!). An important function of the reception area is a marketing one.000 approx. Purchase: Waluj Pune-load Godown: ½ kms. Package: Business though window. All telephone calls are answered here and an elaborate internal phone system and tannoy system enables the staff on reception to get hold of anyone anywhere in the factory. Clients who come to the factory are faced with an extensive exhibition of the range of products that Cameron BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

· Determining sales quotas. giving detailed information about the company. · Preparing. price lists. SALES DEPARTMENT · Recruiting and employing salesmen and fixing their compensation and respective territories. · Supervising and directing the sales activities of the men out in the field. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . the products. · Preparing and furnishing equipment for salesmen in the way of samples.photos. or directing the preparation of. conducting sales contests and special sales campaigns. route lists. sales manuals. There is a display of spares and small items in the reception and these are a vital source of revenue for the company making up perhaps as much as a quarter of total revenue. and the sales principles and methods involved in selling. The sales of these items are handled by a separate department with two people working . detailed reports and daily letters of the salesmen. providing bonuses and prizes. portfolios. sending them letters and providing helpful information. 2. · Supervising and checking the expense accounts. kits. press clippings. brochures and some sample balloon equipment and cold-air inflatables. sample cases. Assets and Liabilities Committees. ACCOUNTS DEPARTMENT Functions 1. Administration of Public Revenue. · Training the salesmen in a knowledge of the goods and in methods of selling them.JAGAJAMPI BAJAJ PVT LTD balloons offer . or salesmen's handbooks. depending on the nature of the business and the product or service sold. or whatever else may be necessary.

Audit of receipt and expenditure. Local Fund Audit Department. Communication of financial sanctions. 7. 8. 4. Supervision of maintenance of Provincial and District Accounts. 12. 11. Framing of financial rules for guidance of Government Departments. Banking 5. 9. 10. 6. sales and profit objectives ▪ Service to over-the-counter customer ▪ Serving the service department ▪ Serving the sales department ▪ Inventory review ▪ House keeping BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Management of Public Funds SPARE DEPARTMENT Set inventory.JAGAJAMPI BAJAJ PVT LTD 3. Floatation and Administration of Provincial Loans. Examination of all proposals for the increase or reduction of taxes. Creation of new posts and examination of schemes of new expenditure.

JAGAJAMPI BAJAJ PVT LTD ▪ Control of obsolescence ▪ Pricing parts ▪Costing parts Annual physical inventory. Check wheels. fixing to seatpin and torque. Brake/gear lever position correct and torque. Rear derailleur cable clamp bolt torque & adjustment. Tyres . position and fixing torques. free rotation/no play. Check brake adjustment. Check brake callipers/blocks correct type. Handlebar & stem positions correct & torque. true if necessary.seating correct/pressure as sidewall. crank fixing bolt torque. Front derailleur. Front derailleur cable clamp bolt toque & adjustment. Check saddle position. Chainset runs true & chain ring fixing bolts. Pedal threads correctly greased/fitted & torque. position. Bottom bracket.free rotation/no play. Rear derailleur torque & end stop adjustment. cable clamp bolt torque. fixing bolt torque & end stop adjustment. PDI ( PRE DELIVERY INSPECTION) DEPARTMENT Frame condition/alignment as specification. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Headset .

JAGAJAMPI BAJAJ PVT LTD WORKSHOP VISION AND MISSION MISSION AND VISION OF THE COMPANY We are Bajaj Motor”s continuously striving for energy between technology system. While doing so we maintain constantly the highest standards of business this and societal responsibilities innovate BELGAUM INSTITUTE OF MANAGEMENT STUDIES . human resources to provide products and services that meets the quality. performance and price aspirations of our customers.

Wheeler market segment. SAFETY AWARNESS PROGRAMME As a leader in 2. QUALITY POLICY: BELGAUM INSTITUTE OF MANAGEMENT STUDIES . water. paints & chemical. Institutionalize resource conversation in particulars in the area of oil.JAGAJAMPI BAJAJ PVT LTD products and process and develop teams that keep the momentum going to take the company to the excellence in the new year to come. For the socio economic betterment of the society. 2. Bajaj we care programme was initiated with the focus on environment its influence to multi dimensional activities. the group has taken upon itself the ones to organize programmes on road where in participants one made aware to be taken on the awareness. Continue production innovation to improve environment capability. ` KEY POLICIES OF BAJAJ ENIVORNMENT POLICY: 1. electrical. energy. The 4-stroke Bajaj’s cycle under go a high technology process to meet the most demanding of population norms at level. ENVIRONMENT OF BAJAJ GROUP Bajaj Group company have strived to provide environment friendly production as well as manufacturing units.

Empowering employees to ensure safety in their respective work places. 2. SAFETY POLICY: Bajaj is committed to safety and health of its employees and other persons who may be affected by its operations. 3. I mentioned only few Awards. 3. 2. Bike of the Year 2008 BELGAUM INSTITUTE OF MANAGEMENT STUDIES . 3. 1. Continuous improvement in our total quality management system. 1. Ensuring compliance with all applicable legislative requirence. we believe that the safe work practices lead to better business performance motivated work force and higher productivity. 1. Innovation in product process and services.2Wheeler 200910. Integrated safety and health matters in all over activities. VALUABLE AWARD AND ACHIEVEMENTS: Bajaj company got so many Awards out of which. Waluj Plant -Best-In-Class Manufacturing Leadership Award . 2.Auto Two Wheeler. Team work and responsibility. Most Trusted Brands . Brand Equity 2009-10.JAGAJAMPI BAJAJ PVT LTD Excellence in quality is the core value of Bajaj’s philosophy.

JAGAJAMPI BAJAJ PVT LTD 4. 12. Bike –manufacturer of the year 2006-07. 6. Price Segment 2. Bike_maker of the year 2006-07. 8. 10. All India Trophy for highest export 1997-98. PRODUCT PROFILE/ SERVICE BAJAJ’S product management is impressively wide with a model available in every customer segment. Highest Export performance 1995-96. 13. 9. 7. Export excellence 1998-99. Export promotion 1976. Based on the purchas4 criteria the Indian motorcycle market is divided into 3broad segments. Deluxe Segment BELGAUM INSTITUTE OF MANAGEMENT STUDIES . 5. 11. All India special shield consumer Durable exporters 1994-95. 1. Golden Jubilee Export year Award 1976. Outstanding Export performance 1995-96. Regional Top Exporter Earge scale manufacturer 1995-96.

it is on a clear growth trajectory. The “Premium Deluxe” here the over riding criteria and the customer is less price conscious though this category is currently the smallest segment in the motorcycle market. MODELS OF THE BIKES Platina Alloy special Platina CUBIC CAPACITY 100CC 125CC PRICE (RS) 44.293 BELGAUM INSTITUTE OF MANAGEMENT STUDIES . The “Deluxe Segment” here the customer seeks product styling and fuel efficiency. The main aspect in this segment is fuel efficiency. This is the largest segment marketing up.440 47. JAGAJAMPI BAJAJ PVT LTD Premium Segment The “ Price segment” here the customers prefer fuel efficiency.mainly 55% of the total motor cycle market.3. BIKES AVAILABLE AT JAGAJAMPI BAJAJ PVT LTD.

540 Discover 150CC 57.Discover M/ ES JAGAJAMPI BAJAJ PVT LTD 100CC 51.149 Note: Price change with changing economic BELGAUM INSTITUTE OF MANAGEMENT STUDIES .053 Pulsar 150CC 75.345 Pulsar LS 135CC 65.107 Pulsar 220CC 89.382 Pulsar 180CC 79.646 Avenger 200CC 84.878 Discover M/ KS 100CC 49.

JAGAJAMPI BAJAJ PVT LTD PHOTO Photo BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

BELGAUM INSTITUTE OF MANAGEMENT STUDIES . which has made its place in the minds of common people. 2.JAGAJAMPI BAJAJ PVT LTD Photo SWOT ANAYSIS STRENGTH 1. Giving less preference to without gear 2-wheelers vehicles. Bajaj is a BIG BRAND. WEAKNESS: 1. Extensive distribution. i.e Jagajampi has 22 subdealers.

Annual planning approach. OPPORTUNITIES: 1. which are in demand by all the youths. STRATEGY BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Analysis based on 7-s Model Of Mckinsey ELEMENTS OF 7-S MODEL APPLICATION TO DIGITAL MARKETING TEAM The significance in digital marketing in influencing and supporting organizations strategy. 2. Fuel efficiency of Bajaj bikes are much higher compare to others. Bajaj bikes are high in fashion.JAGAJAMPI BAJAJ PVT LTD 2. 2. 3. Change in the taste of the customers. THREAT: 1. Competition from other companies. Hike in petrol rate. KEY ISSUE FROM PRACTICE AND LITERATURE Gaining appropriate budgets and demonstrating delivering value and ROI from budgets.

outsourcing Achieving senior management buyin/involvement with digital marketing Staff recruitment and retention. age and sex Insourcing vs. use of contractors/consultants. marketing (corporate communications. Marketing. brand marketing. Virtual working Staff development and BELGAUM INSTITUTE OF MANAGEMENT STUDIES .JAGAJAMPI BAJAJ PVT LTD Techniques for using digital marketing to impact organisation strategy Techniques for aligning digital strategy with organisational and marketing strategy The modification of organizational structure to support digital marketing Integration of team with other management. outsourcing STRUCTURE solutions STAFF The breakdown of staff in terms of their background and characteristics such as IT vs. direct marketing) and IT staff Use of cross-functional teams and steering groups Insourcing vs.

project management.PPC. Content management. e-mail marketing. online advertising) The guiding concepts of the Improving the perception of digital marketing organisation the importance and which are also part of shared effectiveness of the digital values and culture. The marketing team amongst internal and external senior managers and staff it perception of these goals may works with (marketing vary generalists and IT) GRAPHICAL PRESENTATION OF 7-S MCKINSEY PLAN BELGAUM INSTITUTE OF MANAGEMENT STUDIES . affiliate marketing. specific emarketing approaches (SEO.JAGAJAMPI BAJAJ PVT LTD training STYLE Includes both the way in which key managers behave in achieving the organizations' goals and the cultural style of the organization as a whole Relates to role of digital marketing team in influencing strategy – it is it dynamic and influential or conservative and looking for a voice SKILLS Distinctive capabilities of key staff. but can be interpreted as specific skill-sets of team members. SUPER ORDINATE GOALS Staff skills in specific areas: supplier selection.

JAGAJAMPI BAJAJ PVT LTD INTRODUCTION TO SHOWROOM INTRODUCTION: BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

V. and repairs of Bajaj motor’s range of vehicles. Ambedkar road. 2. with a various departments that are required including infrastructure support to dealership. Capture the market of whole of Belgaum district. Is on authorised dealers for Bajaj Motors Ltd. FINANCE OF THE SHOWROOM: 1. HDFC Bank Ltd. Belgaum. 3. Bajaj Auto Finance Ltd. Hero Honda Motors. 2. Yamaha Motors. Tata Motors. Ltd. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Jagajampi established Jagajampi Bajaj Pvt. Sri. The employees of a showroom do have good qualification in that their respective department and are hard working in nature. Mallikarjun. Ltd. By the reputations and goodwill earned during the period Jagajampi Bajaj Pvt.JAGAJAMPI BAJAJ PVT LTD Jagajampi Bajaj Pvt. A showroom opposite to Civil Hospital. TARGET MARKET: The target market of the company is RURAL AREA. It was established in the year 2005 with a prime motive to supply the prestigious Bajaj range of Two-Wheelers and Provide the best undertakes marketing sales. Ltd. 3. COMPETITORS: 1. Its performance is run at the zenith inspite of the stiff competition from its nearest competition. spares and services. Sagar Lease Fines Ltd.

Chikodi 5. Padma Motors. Kore Auto. Veerbadreshwar Motors. Chikodi 4. Kittur 12. Athani. Katkol 11. Ghataprabha 8. Ravi Auto. Kadori 13. Siddeshwar Auto. Harugeri 10. Gaurishankar Auto. 6. Sachin Auto. Manudi 14. SUB DEALERS 1. Gokak. Ankali 2. LML 6. Nippani BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Kinetic Motors. TVS Motors. Rajat Auto. 3. Pune Auto. Hukkeri 9. 5. Ganesh Motors. Chinnu Auto. Sai Auto. Gokak 7. Jagajampi Auto. Bharat Auto.JAGAJAMPI BAJAJ PVT LTD 4.

INFRASTUCTURE Designed as per Bajaj norms with sufficient working boys and unidirectional flow of vehicle ensured smooth movement of vehicle and carrier handling. Raibagh 17. Raj auto. Renuka Motors. Sadalga 20. Sautdatti 19. Raibagh 18. resulting in better BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Pooja Auto. Khanapur FACILITIES AT BAJAJ 1. Bhagyalaxmi Auto. Ramdurg 16. CJT Auto. Vignesh Bajaj.JAGAJAMPI BAJAJ PVT LTD 15. SC Motors. Ugar 21. Mahadev Auto. Yargatti 22.

4. Free check up camps. b. 3. BREAKDOWN SERVICE Breakdown vehicles are provided with the dedication manpower to attend to breakdown conversing a large up to 40kms from Belgaum are attended. Service reminders are regularly sent to customers after 3months or an daily basis. 5. POST SALES AND SERVICE FOLLOW UP Cent percent post sales and services follow up in carried out to monitor the customer satisfaction levels and in case of any complaint. CUSTOMER COMPLAINT HANDLING SYSTEM AND CUSTOMERT CARE BELGAUM INSTITUTE OF MANAGEMENT STUDIES . To back all this Jagajampi Bajaj Pvt Ltd Has an impressive space parts with inventory of all the genuine parts. Bajaj two wheeler auto parts. use of computerised diagonostic equipment help reduce live in diagnosing problems.JAGAJAMPI BAJAJ PVT LTD productivity. 2. QUICK REPAIR BOYS Quick repair boys are made operational for the convenience of customers who are in a hurry. a supervisor is normally sent to customers place. their satisfaction and work manager takes necessary action. SERVICE PROMOTIONAL ACTIVITIES a. pollution check-up camps are also under taken on regular basis. 6. A fully equipped service and a spectacular showroom add to its goodwill.

foremen. importance of servicing the vehicles. reduces repeated jobs and enhances customer satisfaction. 9. introduction of new system etc.HOUSE TRAINING Regular in-house training sessions are conducted for the new machines. Sagar lease do the beneficial to the company .FINAL INSPECTION Cart percent final inspection ensures firms check on quality. Customers learn about maintenance. supervisors to update on the latest bulletins. 7. LOAN BASIS For the convenience of the customers the company provide loan to its customers and also provides bikes on installment basis. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . features of the product. warranty norms. VEHICLE CARE CLASSES One of the unique features of Jagajampi Bajaj Pvt Ltd. 8. the classes held for customers regarding the services as well as sales customers make use of this facility. An analysis is made on the vehicles sent back for recertification and corrective action is taken. 10.JAGAJAMPI BAJAJ PVT LTD At the showroom care is taken to ensure that no complaints are generated and in care of the complaint top priority is given to sort out the problem at the earliest through the complaints handling system which has ensured the lowest customer complaints. circulars.

The customer need not waste time for long as these repairs are made out within half an hour and the bike is delivered to customer immediately.JAGAJAMPI BAJAJ PVT LTD 11. In addition to the basic requirements like provident fund and Insurance etc to the employees. INSURANCE On the purchase of the new bike. SERVICE RENDERED AT JAGAJAMPI BAJAJ PVT LTD. ON THE SPOT SERVICE In this case minor manufactures of any part of the bike or minor repairs or complaints is attended at the spot and the repairs is done accordingly. 12. a host of other amenities are provided to motivate the staff various productivity linked incentive schemes are in force. the company provide insurance facilities to the customers through the New India Assurance Company Ltd. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . 1. Evaluations are made for the rest of mechanic and cultural activities are organized to celebrate the anniversary of Jagajampi Bajaj Pvt Ltd.INCENTIVE SCHEME AND WELFARE MEASURES.

Sales of Bajaj genuine spare parts. 5. Lubricants Seat Cover Tank Cover Clutch Holders etc. The customer is advised to bring the bikes for servicing as mentioned in the service book either the specified kms run or specified time which even is earlier. 2. The customer is expected to get the bike to the service center for regular maintenance service.SPECIAL EQUIPMENTS AVAILABLE IN SHOWROOM 1. Sales of Bajaj Motor cycle. Engine Plate 2. 3.JAGAJAMPI BAJAJ PVT LTD 2. ORGANISATIONAL STRUCTURE Managing Director Executive Director BELGAUM INSTITUTE OF MANAGEMENT STUDIES . REGULAR MANITENANCE SERVICE This type of service is rendered on a regular basis. 3. 4. Service/Repairs of Bajaj range of vehicles 3. ACTIVITIES UNDERTAKEN AT BAJAJ 1. 2.

JAGAJAMPI BAJAJ PVT LTD Cashier Assistant BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

V .JAGAJAMPI BAJAJ PVT LTD DESIGNATIONS Managing Director : Mallikarjun. Jagajampi BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

Workshop Manager : Vasant. Patil Sales Manager Sales Executive : Amit. Farooq. Gull Accounts Manager : Chidambar. Workshop Incharge : Pranay. B Badalli Cashier Assistant Cashier : Umesh. Vandesh. Khadmai : Mr. Patil Accountant : Ranjana. Todkar Accountant assistant: Bharti.JAGAJAMPI BAJAJ PVT LTD Executive Director : Basavraj. Praveen. Mechanics Rural Manger Receptionalist Delivery Boys : 10 in number : Venkatesk Naik : Sonali :3 FUNCTIONS MANAGING DIRECTOR • An executive presence to effective communicate and interact with cleantech leaders globally BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Tanji : Yogesh.

the exact duties and responsibilities of this type of senior manager may vary somewhat. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Depending on the setting.taking care of various function and portfolios of accounts department and expert knowledge in accounting concepts is said to be an manager -accounts generally in manufacturing organization where as latter head for finance organization and has been in flied with excellent knowledge and concepts of gap. CASHIER The cashier function incorporates two key responsibilities: • • depositing cash recording cash received in the University's accounting records ACCOUNTS MANAGER The person who has been in the mid career level as assistant mgr . etc.JAGAJAMPI BAJAJ PVT LTD • • • • • • • • • • Demonstrated executive-level experience in building highly responsive forums or events organizations Demonstrated experience in recruiting senior level managing sponsors in each of the markets in this space The ability to function effectively in a fast paced organization and highly competitive market which creates a sense of urgency within the organization The ability to quickly grasp the key issues – internal and external – driving the cleantech market place The ability to communicate with both highly technical and highly intelligent individuals across all levels of an organization EXECUTIVE DIRECTOR Executive directors are professionals who function as the senior managers of a business or not-for-profit organization. although there are a few core functions that tend to be universal. the role of an executive director is similar to that of a managing director or the chief executive officer of a large company. In many ways.

And the supervisor has no assigned the work according to the accuracy of the workers forwards the work. RECEPTION At the reception the customer meets the receptionalist and bring their bike to service and in this customers are provided all the facilities such as sitting provision. And to provide the necessary activities needed for the servicing of the bike. explore new markets and the process begins again . sales activities need to been co-ordinated i. Many moving parts are tied to this but the number one objective is to attract and retain customers. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . Then to find appropriate persons/ agencies to carry out the sales activities.JAGAJAMPI BAJAJ PVT LTD SALES MANAGER The main function of a sales department is attract and retain customers.. etc. accompanied by the television set to the customers so they have a good time and pass the time until the work is done. To help marketing department in meeting the sales volume fore casted by then. WORKSHOP MANGER As the name itself indicates the work manager. to meet the customer demand with appropriate supply.e. study market fluctuations.attract and retain customers. check out the work performance of all the personal in the service department. SUPERVISOR The supervisor is to check out the service to the vehicle according to the work submitted by the supervisor. The next is to increase the sales volume considering a particular period of time. prepare sale budgets. That said. To give motivation by appropriate means to the sales persons and to give appropriate training to them in carrying out the sales activities successfully they analyze the demands of markets they study the consumer's psychology.

DELIVERY BOYS The helpers are the workers who facilities the work which is assist by the supervisor or the workers while servicing of the vehicles. The supervisor has to supervise the working according the needed condition of the bike for the service.JAGAJAMPI BAJAJ PVT LTD SUPERVISOR The supervisor is to checkout the facilities provided to the vehicles for the servicing purpose. ADVERTISING AND MARKETING ADVETISEMENT STRATIGIES CARRIED OUT BY SHOWROOM BELGAUM INSTITUTE OF MANAGEMENT STUDIES . And they carry themselves in the work which is assigned by the supervisors.

2. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . All Bajaj 2-wheeler are warranted for a certain period specified in terms of time and kms from the date of purchase whichever term gets satisfied earlier. Window Display. 9. Tagging the vehicles vehicles with advertising tags. normal use and condition. SALES PROMOTION CARRIED OUT BY: JAGAJAMPI BAJAJ SHOWROOM 1. Banners and Posters. 8. 3. Pamphlets Advertisement. Sponsoring of cultural program in Belgaum. 4. Printing of calendars. Warranty all its 2-wheeler distributed in India and sold through its authorized dealers to be free. SCOPE OF WARRANTY Bajaj Auto Ltd. 7. TERMS AND CONDITIONS 1. 2. JAGAJAMPI BAJAJ PVT LTD Loan and Exchange Mela Advertisements in Theater. Procession of vehicles for the display to the Public. 2. from any defect both in material and workshop subject to the following terms and conditions. Catalogue advertisement. Good communication system and customers relations. 6. It is mandatory for all the customers to avail this free and paid services as per the recommended schedule to be eligible for warranty benefits. 5.1.

5. 4.3. Introduction of new attractive customer beneficial schemes. A separate sales force is timely appointed. BELGAUM INSTITUTE OF MANAGEMENT STUDIES . 6. JAGAJAMPI BAJAJ PVT LTD Gifts to loyal customers. Participation in marketing fairs.

JAGAJAMPI BAJAJ PVT LTD SUMMARY OF ANNUAL REPORTS BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD DESIGN OF THE STUDY BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD STATEMENT OF THE STUDY BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD NEED OF THE STUDY SCOPE BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD OBJECTIVES LIMITATIONS Findings BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD Suggestions and recommendations BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD conclusion BELGAUM INSTITUTE OF MANAGEMENT STUDIES .

JAGAJAMPI BAJAJ PVT LTD Annexure BELGAUM INSTITUTE OF MANAGEMENT STUDIES .