Samantha Johnson

Manager - Online Content and Social Media

Samantha has 7+ years of exposure to different aspects of web marketing. She started working for Business Book Summaries in May 2004 with limited knowledge of Internet marketing. However, she was diligently trained to handle several tasks such as writing web copy, writing a subscription-based newsletter, writing original articles, writing original blog content, submitting videos and podcasts, maintaining blog accounts, maintaining micro-blogging accounts, maintaining social network visibility, submitting links to directories, maintaining pay-per-click campaigns, and working on other efforts to maintain excellent web presence. She also does customer service for both consumers and affiliates, maintains the knowledge base (FAQs) and writes for e-mail autoresponders and other seasonal marketing campaigns. Prior to working for Business Book Summaries, she worked in sales and marketing for various technology companies. She is currently an active writer on her personal blog,, and a youth minister in Franklin, TN.

management of online content and social media, maintenance of social media presence, gathering of up-to-date information, executor for people who love to start projects and campaigns, blogging, writing, photography, travel, food, ministry, nonprofits, and world missions.

Author at October 2007 - Present (4 years) Currently maintains a blog on faith and lifestyle. Topics include women, literature, music, Christianity, faith, marriage, beauty, fitness, fashion and pop culture. 1 recommendation available upon request Manager - Web Marketing and Social Media at Business Book Summaries May 2004 - Present (7 years 5 months) Samantha is currently responsible for web marketing, social media management and all promotional efforts of Business Book Summaries. She oversees all the promotions and sale offers


that are continuously launched by the company all year round. Senior Account Manager at iOM Philippines, Inc. November 2003 - May 2004 (7 months) Attended to the development and management of accounts by regularly organizing trade shows. Conceptualized and organized lead generation events such as free seminars and conferences to tap new business opportunities. Provided event management support to business partners in order to strengthen ties between iOM and its customer base. Developed sales plans and marketing materials to support emerging accounts. Assisted in iOM's role in re-selling Oracle licenses. Executed product information campaigns to existing and potential customers. Marketing Specialist at BayanTrade, Inc. May 2002 - November 2003 (1 year 7 months) Provided marketing and communications support (corporate video, online newsletters, brochures, and sales kits). Organized and executed BayanTrade's sponsored events and conferences. Managed the organization's public relations campaigns and press conferences. Served as a co-developer of emerging accounts. Account Manager at Datacraft Solutions, Inc. May 2001 - December 2001 (8 months) Developed sales leads in the banking and finance industry. Coordinated with engineering teams to manage fulfillment and execution of client requirements. Utilized cold calling techniques to start relationships with new accounts. Account Manager at IBM 1999 - 2000 (1 year) Successfully managed 20+ accounts in different industries including telecommunications, retail, food & beverage, and technology.


Sold IBM individual components, machines, and value-added solutions. Worked with design engineers to recommend tailored solutions to client requirements. Trained co-members of the organization on telephone culture and customer satisfaction. Managed the organization's corporate newsletters and internal employee events. Conceptualized, organized, and executed a series of seminars to tap potential re-sellers of IBM's Advanced Connectivity System.

Content Writing Content Publishing Listening and Engaging Online

Every Nation Leadership Insitute Certificate in Christian Ministry, Theology, 2005 - 2008 Activities and Societies: Ministry volunteer for Victory Christian Fellowship, Fort Bonifacio University of the Philippines Bachelor of Arts, Social Sciences, 1993 - 2000 St. Paul College 1989 - 1993

Internet marketing, photography, books, social media, travel, coffee, technology, blogging, travel, world missions, student ministry, music, genuine friendships.


Samantha Johnson
Manager - Online Content and Social Media

1 person has recommended Samantha
"Purchased executive summaries from Samantha and found them very useful." — David Bonifacio, was Samantha's client

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