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Concept Master Plan

• Direction & Major Features

• Exhibition Venue Operations Plan

• Special Elements and Theme Areas

• Planning for Visitors Comfort

• Other Visitors Comfort

• Number of Toilets for IGARF

• Shaded and Rest Areas


Industrial Park
• Bus Parking Area
• Inventory / Nursery / Tree Farm (300ac)
• Grand Entrance / Photo Bench
• Orientation / Integration / Waiting Square
• Business Hub

Town Side
• Car Park
• Car Bridge / Parking / Foot Bridge
• Foot Bridge : Titi Panjang - Bukit Botak > IGARF
• Grand Entrance / Photo Bench
• Orientation / Integration / Waiting Square
• Business Hub

To Establish Mega Theme by Section

• 1 km waterfront (Pier 39)
(Entrance : Escape Route)
• Flower Town / Clean Water Beautiful Garden
• Water Garden
• Garden of Babylon
• Greenway Corridor / Conservation
• Mangrove Interpretation
• Gradual Mount to 3.5m

• Treatment of 4 Blocks
• Pedestrian Walkway & Soil Pavement
• Roof Terraces
• Look Out Tower
• Elevated Restaurants
• Elevated Walkways
• Connectivity : Crowd Dynamics
• Distribution Of 45,000m 2 Indoor Exhibits
• Nightscape / Extensive Lighting I Reflections
• Waterfront Quay Line Reclamation = 25 Ac
• Mangrove Replacement = 14 Ac

1. Basic Concept
For the exhibition venue operations, the operation style unique to the International Garden
Horticulture Exhibition is established based on “Safety”, “Comfort” and “Smmothness/Effortless”.

Since the exhibition venue operations are supported by the “people”, the concept of “Flora Friends”
was introduced. This “Flora Friends” concept denotes a modus operandi akin to “nourishing and
blooming” closer interpersonal relationships by developing a “heartfelt effort” based on “trust,
efffection, kindness, care and cooperation”.

The policy for the venue operation plan was set as “Contribute to... ‘creating a new harmony’,
‘Creating a new relationship’, ‘Creating a new lifestyle’, ‘Love the river, the source of life’ by all
people involved in International Garden & River Festival (IGARF). To materialise this policy, all the
personnel involved need to share this common conciousness; to that end, the policy is generally
termed ”Ambrassador to IGARF” ; in Malay, Duta IGARF.

In addition, the exhibition is aimed at venue operations adopting “a universal design and
senior-citizen-friendly participation by Manjung district residents and information technology” for
visitors or personnel concerned.

2. Exhibition Venue Operations System

For the smooth transition from the planning and promotion system stage to implementation
and operation system stage and for implementation of smooth exhibition venue operations,
the exhibition venue operation system must prevail before, during and after the exhibition period.

3. Exhibition Venue Operations Manual

The manual below will be drawn up and used as a detailed operational guideline for the exhibition
venue operations and services offered to the visitors.
(1) Exhibition venue administration (security, admission (gate), cleaning, disaster prevention,
medical aid)
(2) Services at the exhibition venue (information counters, guides, lost & found - children and
items, rental services, etc)
(3) Information system (call centre, information management, information services, system
administration, etc)
(4) Staff (Association staff, contractors, attendants, volunteers)
(5) Other guidelines and rules with regard to exhibition venue operations

1. Festival Entry Precinct

(a) Town Side (b) Industrial Side

2. Orientation Plaza, one near / by each entry

3. Entry enhancement before Grand Entrance and photo benches

4. Pedestrian Boulevard

5. Elevated, ascending and descending walkways

6. International Corporate Theme Gardens

7. Corporate Gardens

8. Tropical Gardens : 20 - 30 themes

9. Events Fields

10. Harbour / Dinding Events

11. Viewing Terraces, Outdoor Big Screen

12. Floating Stage

13. Amphitheater and Entertainment Space

14. Trolley Ride, pick-up points

15. Technology & efficient housing displays / demonstration

16. Festival playground

17. Festival Waterpark

18. Waterfront picnic areas

19. Landmarks, arts and sculpture trails

20. Site transport systems

21. In-venue, streets, main gate, fencing, walls, management facilities

restaurants, food courts, shops, vending machines, etc.


When planning for the first international garden festival in the tropics the real concern is the collective
forces of the sun, people and rain. To provide a design day for an average of 50,000 visitors with absolute
comfort and further consideration for peak day attendance of 100,000 visitors with consequent reduction
of comfort level.

The peak day sets the standard and parameters for heat and rain protection, evacuation time, walkway
width, maximum permissible discomfort in queuing and waiting anywhere on site.

It suggests the requirement for more than 45,000 sq. meters of exhibition pavilions, temperature
controlled under covered space with other indoor facilities for rest areas, food & beverages, sales of goods
and services.

Covered areas will be evenly distributed in designated zones throughout the festival site, using
wood-based structures, preassembled steel frames and expanded roof designs, light weight wall cladding
and limited amount of relocatable tent components.

IGARF will be opened from 5th December 2009 to 30th May 2010, for 178 days inclusive of 54 weekends
and ten (10) public holidays. The site will be opened daily from to 10.00 pm and extended to
12.00 midnight on Saturdays and holiday eves. High frequency is expected from 4.00-8.00 pm.

Ticket pricing is made simple and affordable.

Standard Adults Children 6-12

Weekdays RM10.00 RM5.00

Weekends and Holidays RM20.00 RM10.00

• Free for the disable and children below six (6)

• 10% discounts for bulk and pre-festival sales
• Weekdays discounts for lower secondary and primary students organised group tours.
• School entrances from 10.00am - 4.00pm weekdays.

IGARF is expected to attract 6.0 million visitations including 2.0 million from Singapore, Thailand, Brunei,
Indonesia, India, China, the Philippines, Middle East and others.

Using data and examples from Pacific Flora 2004, the following facilities will be provided.

TOILETS • 27 locations ; Men / Ladies ratio 30:70

• Total number of bowls will be 500 including 30 for the disabled.
• 120 urinals for men.
• Nappy change facilities.
• Staff, officials and VIP will be provided with special areas.

REST AREAS • 105 places 5,100 seats

• Amphitheater 1,000 seats
• Designated areas 100 seats
• Floral passage 200 seats
• Benches 4,500 seats
TOTAL 10,900 seats



Cafeteria 2
Take aways 28
Food courts / stalls 30

SALES OF GOODS AND Organisers shops 5

SERVICES and Cash & Carry
Official souvenir shops 10
General souvenir shops 50
Flower / greenery 5
Tour Group lunch boxes pick up 2
International shops 20

F&B AND SHOPS Cafeteria 2

IN PAVILION Takeaways 4
Shops & snacks 10


LOCATIONS Ice cream 10
Cigarettes 10
Films 5
Stand alone ice cream kiosks 5

In addition to the above facilities there will be special outlets along the Festival Pier / Boulevard, group photo
sites, amusement spaces, children water park, memorial stamps, photograph sales outlets, information centres,
coin operated lockers, operator outlets, two surau (prayer places) and ablution rooms.

- Comparative studies with Pacific Flora 2004, Japan

- Figures are subject to regular review and changes
- Toilets are installed six months before the event

Planning Assumption
Estimated peak visitor day 60,000
Simultaneous presence 60%
Average visitor day 25,000
Lavatory bowls, which 30 for the disabled 500
Urinals for men 120
Nappy-changing facilities 10
Staff, officials & VIP incl. changing rooms special areas

Situation at Pacific Flora 2004

• Long queues at ladies, many complaints were lodged.
• Additional ladies were built, some men’s toilets were converted to ladies.
• Men / Ladies toilet ratio were initially at 39:61.
• Temporary toilets were planned should visitors increase.
• Sewage water was pressure-fed to sewerage outside Festival venue.
• Inlet regulating tank was installed to treat additional quantity.
• Watch out for congestions at toilet near popular exhibition venues.

Final breakdown for visitors

• Men Toilet bowls 60
Urinals 120
• Ladies Toilet bowls 410
• Disabled 30
• No. of locations 27
• Average distance between toilets 200m

Studies should include availability of toilets in town (Lumut), waterfront promenade &
parking areas.
Additional temporary toilets should be provided where necessary.

To ensure that the visitors enjoy the flowers and greenery in a comfortable environment, resting facilities
with universal design are being developed for IGARF, referring to previous exhibitions including Pacific
Flora 2004.

For shade creation, in particular one of the core considerations our hot and wet tropical condition, the
following plan was decised based on feedback from various sectors including travel agencies.

1. Basic concept of shade creation

• Develop facilities with leafy shade by planting relatively tall trees along walkways.
• For shade creation, develop facilities harmonious with flowers and greenery such as roof
coverings made of wisteria trees.
• Locate rest areas and benches all over the exhibition venue reflecting universal design.

2. Number of rest areas and benches

• Approximately 9,000 benches will be installed under the shade r in covered areas.
• With the above number of benches, every visitor can sit on a bench for 10 minutes hourly even
on days where 60,000 people visit the exhibition (number of visitors on the planning-basis days
of worst days, i.e. 20 of the most congested Saturdays and Sundays during the exhibition period).
Formula : Number of visitors on the planning-basis days (60,000 people) / day x
Simultaneous presence ratio (0.6) x Rest time (10/60 minutes) = 6,000 seats
• Large-sized benches and small-sized benches will be installed at intervals of
approximately 200m and 50m respectively.
• Among 6,000 seats, approximately 2,500 seats will be installed in covered areas while
3,500 seats will be installed in the shade of trees.

Area East area West area Total

Rest area Benches Rest area Benches Rest area Benches

General rest areas 280 3,500 120 1,500 400 5,000

Rest areas for F&B 10 800 30 1,700 40 2,500
Rest areas equipped 20 800 10 700 30 1,500
with toilets
Total 310 5,100 160 3,900 470 9,000