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How to hold a rally

Adapted from a note by the Global GMO Truth Alliance <motivational introduction> Identify your focus Knowing all the issues both long term and current is next to impossible unless you are a full time activist. Here's how you can cover many bases and still get a lot of information out there. 1. Define the issues for your rally. (Done) 2. Choose a single issue you would like to research and learn about. 3. Do a bit of quick research, and write the main points down for your issue. Some sources of information: 4. Scheme a short slogan that matches the issue for your signage. 5. Share your findings with other people that will attend your rally. How to use participants' focus If each sign carrier has a fairly up-to-date understanding of their single issue, when media comes calling, organizers can direct them to an appropriate person by their sign. If media or the public comes up and asks a sign carrier a question they can't answer, they can defer them to another sign carrier. Other agendas For participants that show up with their own signs and agendas, try to speak to as many as possible and get an understanding of their knowledge levels. This is of the utmost importance in keeping the rally professional and influential in getting the message out. What you should know about angry protesters Angry protesters can really hurt a rally. Some participants may be less educated on the issues, mad personally or an implant from the very source you are protesting about. Get on it and question them, gently. Its not about who is right. It is about why they are there and how YOU can help them. Dont get into a shouting match: it serves no one. Many great protests have been marred by "implants", positioned to stir up the crowd and make your work invaluable. Stay vigilant. Media presence at the rally Your entire rally can fall if the media goes after a person with no knowledge or is just there (but not really "there"). Media people can be really good at picking out the least enthusiastic, worst dressed participant. That's a story to some. Others want real stories. If you see someone interviewing some poor person alone, looking completely stunned, step in and help. Dress fairly well. You don't need to wear a suit (although that can be highly effective in some circumstances) but it's important to look as if you are

intelligent, approachable and know the issues, which is why you are there in the first place. Press Press/Media Kits A package of information is valuable to hand out to any media that shows up: it assists them in the search for information, and you really want them to have material that supports your cause. A single sheet of facts is the best start. It lists all current issues on why you are rallying. It is best to cover ALL the issues surrounding a rally, and especially current ones. You need to be prepared for any question that comes your way. Press Release Two weeks before your rally, your local media should be alerted via a press release. Writing one takes a bit of time, and to do a decent job, there are many sites that walk you through the process and show you how to organize it so it looks professional. Promotion Posters Create a simple poster with the details of your rally. Ask supporters to post it, responsibly, around their city. Brochures The public also needs information. There are many great brochures you can print and hand out from these professional sources: <sources> Social Media This is one of the most powerful ways to spread the word. Use Facebook to promote your rally, and recruit volunteers. Invite participants to spread invite their friends to attend and volunteers. Twitter is highly viral. Use it! How to help Now you know how to hold a rally. Remember what made you think to yourself, "I can do that!," when you were reading this note. Contact the organizers of the rally at <email address> and volunteer to help. And don't forget to spread the word!