Walter E.

Washington Convention Center • Washington, DC

January 31 - February 1, 2008

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If You Can Think of It, We Can Help You Realize It.
Get ready to experience the next generation of the Association Technology Conference & Expo 2008. January 31 - February 1, 2008 Walter E. Washington Convention Center, Washington, DC
ASAE & The Center for Association Leadership have gathered the best and brightest content leaders and exhibitors in the heart of our Nation’s Capital. Join us as we show you the unlimited possibilities of the latest technology solutions. If you are responsible for the strategic direction of your organization or simply passionate about technology, this is the one conference you can’t afford to miss. Find the tools to evaluate your overall technology strategy and learn how to strengthen it. Determine if your website is reaching your audience. Explore social networking strategies and how they fit into your organization’s business goals. Understand business intelligence and determine if your current systems support it.

Here’s what you’ll find . . .
• Two dynamic general sessions • More than 100 exhibitors featuring hands-on demos and technology solutions • More than 50 education sessions covering the hottest topics

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A special thank you to our Alliance Partners.

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It’s a Paperless Conference
In alignment with our social responsibility initiative, ASAE & The Center will not provide session handouts at the Association Technology Conference & Expo 2008. Attendees will have access to all session handouts submitted by content leaders on the conference website in advance, during and after the program. You will also receive a 1G jump drive to store your handouts and a learning journal to capture your notes.

and...We’re Wireless!
ASAE Services and the ASAE-endorsed technology partners are pleased to sponsor the wireless connection in the meeting rooms and general concourse at the Association Technology Conference & Expo 2008. The ASAEendorsed technology partners are: Boxwood Technology—provides online job board and career development services; Chase Paymentech Solutions—provides credit card acceptance service; CommPartners—offers expertise and communication technology products; and Xerox—supplies copiers and office equipment.
Thank you to and the ASAE-Endorsed Technology Partners for providing the wireless connection, jump drives and learning journals

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Conference Schedule
Wednesday, January 30, 2008
3:00 – 5:00 p.m. Pre-Conference (optional)

Thursday, January 31, 2008
7:30 – 9:00 a.m. 9:00 – 10:30 a.m. 10:30 a.m. – 12:30 p.m. 12:45 – 2:00 p.m. 2:00 – 2:30 p.m. 2:30 – 3:45 p.m. 3:45 – 4:15 p.m. 4:15 – 5:30 p.m. 5:30 – 6:30 p.m. Registration and Continental Breakfast Opening General Session Technology Solutions Marketplace & Brunch Technology Idea Labs Networking Break Technology Idea Labs Networking Break Technology Idea Labs Technology Solutions Marketplace & Reception

Friday, February 1, 2008
7:30 – 9:00 a.m. 9:00 – 10:00 a.m. 10:00 – 10:30 a.m. 10:30 – 11:45 a.m. 11:45 a.m. – 1:45 p.m. 1:45 – 3:00 p.m. 3:00 – 3:30 p.m. 3:30 – 4:45 p.m. 4:45 – 5:15 p.m. Registration and Continental Breakfast General Session Morning Break Technology Idea Labs Technology Solutions Marketplace & Lunch Technology Idea Labs Networking Break Technology Idea Labs Technology Send Off

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Wednesday, January 30
Pre-Conference (optional) 3:00 – 5:00 p.m.
The State of Technology in Associations – A Town Hall Meeting
What is the future of AMS systems in associations? What can associations learn from MySpace®, Facebook, GoogleTM and others? What are the top three issues facing associations today? Come join your colleagues for an honest discussion concerning the state of technology in associations. Discuss the major ideas and trends, meet and mingle with your fellow members and be part of an innovative experiment to take the “technology pulse” of the association community. Live voting technology will be used to indicate how the audience ranks the above and many other questions. We invite attendees of this pre-conference to a meet & greet reception. Thank you to • Boxwood • Chase Paymentech Solutions • CommPartners • Xerox and the ASAE-Endorsed

Thursday, January 31
General Session 9:00 – 10:30 a.m.
Wikinomics: Harnessing Collaboration to Change the Way Associations Do Business
The idea that the best and most creative ideas happen at large companies no longer holds water. Today, millions of people are joining forces in online communities to create new goods and services that rival those of the world’s largest and best-financed enterprises. And, if an online community can produce an operating system such as Linux or an online encyclopedia like Wikipedia, there could be no limits to the power of collaboration. How does this idea of collaboration work within the association community? This keynote presentation by Anthony D. Williams will explain the fundamental forces that are driving Wikinomics, including technological, demographic, social and economic trends. Mr. Williams will discuss how associations can harness collaboration to change the way they do business.
Anthony Williams, co-author, Wikinomics - How Mass Collaboration Changes Everything

Technology Partners for hosting this reception:

Expo • 10:30 a.m. – 12:30 p.m.
Technology Solutions Marketplace & Brunch
Feeling inspired and ready to make a change in your association after our great general session? Plenty of solutions await you in the Technology Solutions Marketplace! Don’t miss any of the more than 100 exhibitors who will showcase and demo their cutting-edge technologies and services.

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Technology Idea Labs 12:45 – 2:00 p.m.
Associations 2.0: Creating Web-Based Communities That Work (Collaboration)
As the world becomes more wired, businesses have adapted their strategies to meet the needs of an ever more discerning consumer with tailored, on-demand content. Associations that want to stay relevant must adapt as well. Based on a case study, this session will demonstrate how your organization can leverage Web 2.0 functionalities, including blogs, social networking and wikis to deliver unparalleled member value and additional sources of non-dues revenue.
Alana Joyce, senior director, global education & new initiatives,
Association of Corporate Travel Executives

IT Risk Assessment: Do You Need a “Plan B”?
(Security)
All projects contain some measure of risk, and the only safe server is one that is unplugged. Examine topics such as security, privacy and data storage that may expose you to excessive organizational risk and learn about simple tools that you can use to generate your own basic risk assessment.
Andrew Pinnero, director IT assurance, Veris Consulting

The Past, Present and Future of Business Intelligence in Associations (Business Intelligence)
Think more deeply about how to feed your association’s internal needs for a data driven strategy. Explore how real-time tools such as dashboards, database reporting capabilities and Web analytics affect your ability to make informed decisions. The panel of experts will share their perspectives as service providers, association decision-makers and industry consultants.
Manuel Mattke, CEO, Apex Digital Systems, Inc. Amy Mininger, owner, MarComFly Michele Packard-Milam, CAE, director of membership development,
Promotional Products Association International

Sterling Raphael, president, NFi Studios

Automation Overboard: When Simple Solutions are Best (Project Management)
Don’t automate a mess! In today’s fast-paced world, technology departments are moving at top speed to give staff and members what they are asking for, most of the time through an automated process. However, this process might not provide the best solutions or correct answers. Examine how to evaluate requests to get to the heart of what your staff and members really need and what to do if the process no longer works.
Brandie Fennell, CIO, VP of information systems, and Leslie Stein, project coordination manager, information systems, Mortgage Bankers Association

Andy Steggles, CIO, Risk & Insurance Management Society, Inc. Kevin Whorton, principal, Whorton Marketing & Research

Technology Solutions Marketplace
Gain first-hand knowledge of the latest solutions, view demos and experience hands-on access at our Technology Solutions Marketplace. The Marketplace offers ONLY technology products and services, so you can take your time to research and evaluate what’s available. It’s never been easier—solutions providers will be available to assess and satisfy your requirements.

Don’t Blame the Software: Five Vital Considerations Before Changing Your AMS System (AMS)
Is your AMS system broken or is it your processes? Even the best software can’t automate a process that doesn’t make sense. Before making a major investment in new software, take a hard look at how you’re using it and what you need it to do, then do your homework before scheduling vendor demonstrations.
Chris Bonney, vice president of client services, and Mike Wiley, president
& CEO, Vanguard Technology Corporation

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Thursday, January 31 • 12:45 - 2:00 p.m. cont. The Wikinomics Challenge: Harness the Power of the Web to Create the Association of the Future (Web)
In the opening general session, Wikinomics co-author Anthony D. Williams made the case for open and collaborative innovation in associations. In this follow-up Technology Idea Lab, you will have the chance to dig deeper and apply the fundamental principles of Wikinomics that are already driving business model innovation, creating radical new value and re-defining the dynamics of organizational success. Using a simulation experience designed specifically for association CEOs, CIOs and other senior leaders, this session will help you make sense of and apply the book’s key concepts to the real-world strategic challenges facing all organizations in our community. PLEASE NOTE: If you plan to attend this Technology Idea Lab, please review the simulation materials prior to the session at http://www.principledinnovationwikis.com/ wikinomicssimulation
Jeff De Cagna, chief strategist & founder, Principled Innovation LLC

Technology Idea Labs 2:30 – 3:45 p.m.
Blended Mobile Solutions for Maximum Productivity (Infrastructure)
Supporting a mobile workforce? Examine tested mobile and remote solutions that have worked for a global workforce, telecommuters and staff who travel often. Explore issues of access, security, control, training and other aspects designed to ensure successful deployment.
Kevin Mead, president, IGAF Worldwide

Building a Single Sign-On System for Your Organization (Single Sign-On)
In the growing world of online association portals, more and more organizations are outsourcing online services. Using tools you already have, learn how a simple federated identity system (SFIS) may be built that allows single sign-on access to your entire suite of services, regardless of vendor. This seminar will explain the methodology, highlight security and privacy concerns and give some real-world examples.
Jason Hannas, director, software engineering, Boxwood Technology, Inc. Priya Viswanathan, director, application development, ASAE & The
Center for Association Leadership

Web Analytics 101 (aka, “Is My Website Working?”) (Web)
Is your website working for your members? How do you accurately track, evaluate and report what vistiors are doing on your site? And, what do those statistics really mean and why do they matter? This isn’t a super-technical discussion just for Web gurus, but a conversation about measuring website effectiveness and how you can use Web analytics data strategically in your organization. Join us for a discussion of these and many other issues that will help you answer “Is my website working?”
Reggie Henry, CTO, and Amy Hissrich, director, knowledge initiatives,
ASAE & The Center for Association Leadership

Data Security: Protecting Your Members Privacy (Security)
Securing membership information is key—and there can be many opportunities for information security breaches and leaks. Understand the policies and procedures you need to develop for dealing with membership data including what can or can’t be divulged over e-mail, phone or fax. Learn how sensitive information should be stored and even what qualifies as sensitive data. Walk away with actions to take to ensure your information stays secure.
Dino Damalas, director, application development, and Leslie Rogers-Wright, associate director, American College of
Cardiology

Suni Patel, director of information technology, eShow2000/Netronix
Corporation

Your Website in a Changing Environment— How to Tell It Is Time to Redesign (Web)
How do you know when it’s time to redesign your website and what new features to include? Why is the architecture and functionality as important as the design as you embrace new technologies? Learn to look for tell-tale signs that your website needs an overhaul, and discover ways to create an efficient redesign action plan.
Joel Daly, associate director user experience, Virilion Josh Levie, online communications manager, Business Software Alliance

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Implementing a Content Management System (CMS) for the First Time
(Content Management)
Hear a case study on how The Gerontological Society of America implemented an Open Source CMS and integrated their website with their AMS. Find out the strategic decisions made, the Web functionality that was implemented, the most significant challenges and benefits and important lessons learned.
Lisa Rau, CEO, Confluence Corporation Anthony Rogers, director of information technology, The Gerontological
Society of America

AMS and provider. Walk away with an action plan of how you can also build your own offshore outsourcing team, how to do it, what to watch out for and where to find the resources.
Andy Steggles, CIO, Risk & Insurance Management Society, Inc.

Open Source Solutions: Considerations for Your Organization (OpenSource)
If you have ever been asked, “Why can’t we use one of those ‘free’ technologies?’“ and weren’t quite sure how to respond, then this is the session for you. Learn the benefits and challenges of implementing Open Source tools including content management systems, security and more. You will leave this session with the information you need to make an educated decision the next time you evaluate your business tools.
Clay Marshall, CIO, Rock Creek Strategic Marketing Renato Sogueco, CIO, Society for American Florists

Dan Shenk-Evans, senior consultant, Community IT Innovators

Incorporating Change Management Best Practices in Large Technology Projects
(Strategy/Leadership)
Examine the classic 80-20 rule of technology projects that were successful because organizations realized that implementations have more to do with the people rather than the technology. Look at key change management best practices and how they have been implemented through case studies, and learn how associations can fold change management into the successful project management of technology initiatives and more.
Cherese Mowers, senior consultant/project manager, Community IT Innovators

Insourcing vs. Outsourcing: What To Do and How To Do It
(Strategy/Leadership)
Hear how one trade organization has taken outsourcing to the extreme by using 10 completely independent developers in four countries (India, Belarus, Minsk and the U.S.) working on the same products. Understand what type of projects are more conducive to offshore vs. inshore outsourcing and where you can recognize the real benefits. Learn the strategies for reducing your dependency on your

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Thursday, January 31 • 2:30 - 3:45 p.m. cont. Selecting and Implementing an AMS/CRM Lessons Learned and Best Practices (Part One)
(AMS)
This two-part Technology Idea Lab will be jam-packed with information invaluable to those thinking of purchasing a new AMS/CRM, those just starting the process or those in the throes of implementation. Part One will focus on the selection process—from how to assess your current AMS/CRM application, to performing a needs analysis and business process review, to preparing a useful RFP to vendor selection and contract negotiation. A panel moderated by leading AMS consultants will ask challenging questions of both association executives and vendors, aimed towards giving the audience real-time feedback and pragmatic perspectives on the do’s and don’ts in how to assess your association’s requirements and select an AMS/CRM that best matches your needs and expectations. This is a perfect venue for getting a high-level overview on what it takes to successfully select and implement an AMS/CRM database, and caters to both large and small organizations.
Loretta DeLuca, CEO, DelCor Cort Kane, COO, designDATA

Technology Idea Labs 4:15 – 5:30 p.m.
Communicating Above the Noise: Creating a Better User Web Experience (Web)
Hear how the National Council of Teachers of Mathematics successfully implemented an overhaul of their website. Find out how to bundle low-cost usability techniques with strategies in writing for the Web and creating micro-content. Learn three strategies for identifying key content your users are looking for along with the guidelines for organizing, creating and testing that information to give users what they want and more.
David Barnes, Ph.D, director of online resources, Mike Stewart, electronic content coordinator, and Jill Sulam, electronic content coordinator,
National Council of Teachers of Mathematics

Developing Security Policies and Procedures to Protect Member Data (Security)
Discuss current and future laws requiring your organization to protect personal information. Learn how to develop and implement compliant security policies and procedures. Help users and members comply using simple methods and software.
Content leaders TBD

eKnowledge: Combining Knowledge Management & Social Media (Collaboration)
Examine the progression of online communities within associations, from message boards and chat rooms to communities of practices to knowledge communities. The American Institute of Architects (AIA) will share their experience in developing the latter in order to increase the value of knowledge resources and enable new connections among their constituents. Engage in discussion on the success factors for generating active participation, as well as mitigating potential risks.
Mark Carpenter, general manager, eKnowledge, American Institute of
Architects

Rick Johnston, CAE, senior web strategist/association practice lead, Ironworks Consulting

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Learn from Young Professionals – The Social in “Social Media” (Web)
Are you exploring using social media tools to attract and engage the next generation of members? Come hear from a panel of young professionals about how they are using Facebook, MySpace® and other social media tools to interact both socially and professionally and how you can tap into these tools to attract new members.
Robert Murphy, Internet marketing manager, Optical Society of America Michele Schwartz, fellowship director, The Archer Center Moderator: Alyssa Thomas, member relations specialist, ASAE & The
Center for Association Leadership Lauren Wolfe, marketing specialist, CK Marketing Solutions Inc.

Top 10 Reasons to Create A Podcast Series
(Web)
When and why would you create your own podcast? Discuss needs, considerations, challenges, technical requirements and benefits of producing a podcast series. Leave with a Letterman-style top 10 list of compelling reasons to create your own series.
Marla Dalton, executive director, The Infrastructure Security Partnership Patrick Ferrise, director, content and communications, FlipSonic, LLC Varada Krishnaswamy, knowledge manager, American Society of Civil
Engineers

Walter Marlowe, P.E., CAE, executive director/CEO, The Construction
Specifications Institute

Record Retention in the Electronic Age
(Strategy/Leadership)
An effective record retention program is your best defense against new litigation rules regarding evidence and discovery, and an important component of Sarbanes-Oxley compliance. Understand principles and laws affecting document retention, how to manage electronic records and develop policies and procedures that can be consistently managed by staff.
Jefferson Glassie, Esq., partner, and Chuca Meyer, Esq., counsel,
Pillsbury Winthrop Shaw Pittman, LLP

Using the Web to Boost Your Special Interest Group Collaboration (Collaboration)
Special Interest Group (SIG) collaboration can provide value to your association membership, but how do you do it? What tools do you need? Are out of the box solutions enough? How do you know if it’s working? Learn how to utilize your website to create an engaging environment for successful online collaboration with your SIGs.
Beth Jameson, director of IT, Product Liability Advisory Council

5:30 – 6:30 p.m.
Technology Solutions Marketplace & Reception
After a full day of learning, unwind in the exhibit hall with cocktails and light hors d’oeuvres to help you digest all of your new knowledge. Cruise the expo to see the great products and services the exhibitors offer to help take your association to the next level!

Selecting and Implementing an AMS/CRM – Lessons Learned and Best Practices (Part Two) (AMS)
Part One focused on best-practices for selecting your AMS/CRM. Part Two will focus on the implementation process once you have selected a vendor. Learn how to avoid cost and time overruns and bruised relationships between the association client and AMS vendor. A panel moderated by leading AMS consultants will ask challenging questions of both association executives and vendors, aimed towards giving the audience real-time feedback and pragmatic perspectives on the do’s and don’ts in how to successfully implement an AMS/CRM database that best matches your needs and expectations. Bring your questions and be ready to roll up your sleeves and jump into the discussion.
Loretta DeLuca, CEO, DelCor Cort Kane, COO, designDATA

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Friday, February 1
General Session 9:00 – 10:00 a.m.
Breaking the Productivity Barrier: The Seven Tenets of the Information Workplace
Today’s office tools are vast improvements from 20 years ago but are still profoundly deficient when held up against modern challenges. Current technologies for content management, collaboration, portal and office productivity still don’t adequately help people manage the barrage of inputs from communication and information channels. Additionally, these technologies don’t help people organize or communicate their thoughts in a natural, creative way. The tools don’t model the way people really think, therefore leading to distraction, frustration and loss of productivity. So how do organizations move forward launching Information Workplaces that are seamless and quick to deploy and modify? Join Erica Driver, principal analyst at Forrester Research, as she discusses the seven tenets of the Information Workplace. Learn how to get started with Information Workplace strategies in your organization and benefit from the lessons learned by others. Use this data driven research to propel your association forward.
Erica Driver, principal analyst, Forrester Research

Technology Idea Labs 10:30 – 11:45 a.m.
60 Emerging Technologies
(Strategy/Leadership)
By popular demand, ASAE & The Center’s Technology Council is bringing back this fast paced discussion where we will examine the hottest emerging technologies for associations. Learn how technology in areas such as Blade/SANS, virtualization, mobility, SAAS, data centers, collaboration, VoIP, business intelligence, security and business continuity can positively impact your organization’s ability to deliver IT to staff and members more effectively. Come and try to ‘Stump the Experts’ with your technology questions. This lively discussion is sure to get your IT blood moving!
Technology Council Content Leaders TBD

Geo-location and Relevancy: How the AIA is Leveraging Google Earth (Web)
The growing prevalence of GoogleTM Earth and other geo-location services makes the whole of the Web—like all politics—local. The American Institute of Architects (AIA) has launched a multi-layered effort, in partnership with Google, to contextualize architecture data and content from a geographic perspective. Learn how AIA’s underlying technologies are being leveraged, what processes were deployed to create this integration and what gaps were uncovered.
David Clevinger, online media consultant, and David Downey, managing
director, communities by design, American Institute of Architects

Missed some sessions? Get Your Content on the Run…..FREE!
All registered attendees of the Association Technology Conference & Expo 2008 are eligible to receive a free day of recorded sessions* on either CD-ROM or in MP3 format. You pick the day for your free recording or purchase the full conference for just $95 when you pre-order, a savings of more than $100! Onsite orders are available at $195 for members and $295 for nonmembers.
*Content includes the audio synchronized to the PowerPoint of each presentation (as released for inclusion).

Information Technology Balanced Scorecard
(Strategy/Leadership)
Can association executives and geeks be on the same page in terms of understanding the big picture? Yes! Learn how to use a balanced scorecard tool to demonstrate the relevance and value of technology projects to the organizational goals. This discussion will focus on the merits of using the scorecard to bridge the abstract and the concrete.
Michael Robey, senior manager, information systems, American Petroleum Institute

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It’s Not You, It’s Me – Learning to Love Your AMS (AMS)
Remember how excited you were by the unlimited possibilities of your shiny new AMS? What would your staff say now—probably that it’s no longer meeting their needs! The secret is, you probably don’t need a new system. What you need is to use your existing system more efficiently and effectively to communicate with all your audiences and to meet your members’ requirements. Hear strategies that you can implement quickly and easily, no matter what system you use, that will allow you to fall in love with your AMS all over again.
Elizabeth Engel, CAE, manager, not-for-profit consulting, RSM
McGladrey, Inc.

mitigate risk when using security credentials and publicly accessible systems.
John Stover, senior SharePoint solutions architect, Susquehanna
Technologies

The Technology Maturity Model - Where Do You Fit In? (Strategy/Leadership)
Covering five key areas of technology and four levels of maturity, benchmark your organization against nonprofit community averages and help enhance and refine the model itself. Find out how you can move from ‘restrictive’ to ‘innovative’ in these key areas by managing the strategic use of technology to further your organizational goals.
David Coriale, president, DelCor

Security Considerations for Collaborative Solutions (Security)
In a typical extranet situation, both internal staff and outside members access your network systems. Learn how to utilize multiple authentication providers to leverage Active Directory for internal users and your AMS and others while still providing easy access through single sign-on. Discover how to identify, evaluate and

VoIP: Lessons From the IT Trenches
(Infrastructure)
Join a panel of nonprofit IT professionals discussing the “lessons learned” from their Voice-over-IP phone system implementations. Panelists will be from a variety of organization sizes, and have had experiences with a wide array of VoIP solutions.
Vladan Dasic, manager, network & help desk, Society for Human Resource Management Andrew Glasgow, VP operations, Glasgow Group Brad Teague, IT director, Associated General Contractors of America Chaim Yudkowsky, director of information technology, American Israel Public Affairs Committee

What Really Drives Your Association? A Business Intelligence Case Study
(Business Intelligence)
Everyone is talking about it, but do they really know what business intelligence (BI) actually is? BI can be a true benefit to associations if implemented properly. Watch a live demonstration of the America’s Health Insurance Plans (AHIP) BI solution that includes a dashboard, data analysis, reports and a data-warehouse. Walk away with steps required to implement a cost effective business intelligence solution.
Tony Meoni, VP, information & business
technology, America’s Health Insurance Plans

Frederic Persi, managing partner, Apextech LLC

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Friday, February 1 cont.

Expo • 11:45 a.m. – 1:45 p.m.
Technology Solutions Marketplace & Lunch
Don’t miss your last chance to explore hundreds of the latest and greatest tools out there for your association. Our exhibitors will be ready and willing to answer all your questions!

Creating a High-Performance Team to Manage Enterprise Level Projects
(Strategy/Leadership)
CIOs often face what appear to be unrealistic challenges. Balancing strategic projects with daily activities can be tricky. Learn how the NEA tackled this challenge and transformed the organization into a proactive powerhouse accomplishing multiple strategic projects. Take a walk through the stages applied to assess resources and build an integrated plan. Leave with a project planning template that you can utilize for your enterprise projects.
Jan Collins, CIO, National Education Association Raj Leyl, COO, MBA, PMP, RelianceNet

Technology Idea Labs 1:45 – 3:00 p.m.
Are Your Members Ready for Web 2.0?
(Collaboration)
Web 2.0 includes amazing new technology products such as podcasts, webinars and blogs, but these innovations harness technology that may not be readily available to your association’s members. Discuss key areas to consider when evaluating new technologies for members as well as the strategies to launch them.
Robert Wolfe Jr., training manager, Solid Waste Association of North
America

Infrastructure Solutions of the Future: Hosted Networks (Infrastructure)
Explore the business impact of hosted environments including the relevant cost savings, potential pitfalls, scalability and the quality of the end-user experience. Observe the technologies that are making hosted networks a possibility and explore the potential advantages such as disaster recovery, business continuity, reliability, security, expanded access and total cost of ownership savings.
Matthew Ladd, CIO, and Nicholas Vossburg, CEO, TechAssist LLC

Copyrights, Trademarks & Websites: 10 Things Every Association Needs to Know
(Intellectual Capital)
Much of your Web content may come from memberwritten articles, consultant-developed studies and reports, material borrowed from other nonprofits, government documents, and, of course, blogs and listservs populated by members. What rights do you have to these materials? What ability do you have to repackage or redistribute content? What constitutes fair use? How can you avoid infringing others’ copyrights and trademarks? Navigate this confusing legal maze and learn how to protect your organization.
Jeffrey Tenenbaum, Esq., partner, Venable LLP

SharePoint® in the Real World—End-to-End New Employee Hiring Process (Collaboration)
Learn how your organization can leverage the depth and breadth of SharePoint by digging into a real-world business scenario: new employee hiring. See how one association manages the entire process within SharePoint, from job postings, resume collection, application submissions, review and accept/reject communications and finally new employee orientation and statistical reporting.
Sherry Martin, director of information technology, Society for
Neuroscience

Jen Miller, vice president, Susquehanna Technologies

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Transitioning to a New AMS/CMS: Lessons Learned (AMS)
Implementing a new AMS/CMS system can be a very challenging process. Sometimes it’s the organizational culture and/or business practices that can hinder your implementation process. Find out how to eliminate the pain involved in this transitional process. Walk away with mistakes to avoid and tips on how to keep the implementation on time and on budget.
Jeanne Allert, president, Ellipsis Partners LLC Peter Wacht, CAE, senior director, communications & public affairs,
National Court Reporters Association

testing exercises of the asaecenter.org website including card sorting, use cases and an audio/video-recorded usability test of sections of the site. Learn the value of specific website usability testing techniques, obtain samples of testing templates, plus contribute to the continued improvement of the website, all while learning methods you can apply to your organization.
Note: Participation in this session is limited to 50 attendees.
Amy Hissrich, director, knowledge initiatives, and Peter Hutchins, vice
president of knowledge initiatives, ASAE & The Center for Association Leadership Dina Lewis, CAE, president, Distilled Logic, LLC

Usability Lab: Simple Tests, Valuable Results for Your Website (Web)
Have you wondered what your organization could learn from user testing of your website? Discover the variety of testing techniques you can choose from and the information you can glean from each. Then, learn by doing. Session participants will take part in one of several possible usability

Virtual Servers – Do I Need Them?
(Virtual Servers)
You looked up one day and noticed you had a bunch of new servers that support small applications needed by one of your departments. Management wants IT to support the growing initiatives of the organization, but with fewer resources, and keep it running 24x7. Virtualization technology has provided IT departments with the resources to consolidate many physical servers into fewer ones as well as aid in disaster recovery by creating hot standby environments for production servers. Learn from a panel of industry experts how virtualization technology makes it possible to consolidate your server environment resulting in cost reductions, increase operational efficiency, provide increased applications availability and improve business continuity.
Content Leaders TBD

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Friday, February 1 . cont.

Technology Idea Labs 3:30 – 4:45 p.m.
Beyond Hits and Views: Goal-Based Measures of Website Success (Web)
Website metrics are a powerful and often overlooked tool that can provide insight into how well you are servicing your visitor’s needs—well beyond the standard hits and visits metrics. Through interactive discussion and case studies, discover goal-based measures of success and actionable strategies for using current statistics that can help increase your website’s performance. Discuss your current performance metrics and be challenged to devise new solutions for gathering and interpreting data.
Bob Campoy, CIO, American Water Works Association Cecilia Satovich, director of business development, Results Direct

Demystifying Social Computing Technologies (Content Management)
The integration of social computing tools can transform static websites into interactive online communities that connect associations to members—and members to one another—to dramatically enhance value. This session will provide a round-up of social media tools and a framework to evaluate them. Discuss the pros and cons of using Open Source tools and those provided by Web 2.0 solution providers.
Dan Backus, CTO, ThePort Network

Getting Intelligent About Business Intelligence: Finding the Value Behind the Hype (Business Intelligence)
A successful measure is one that allows you to evaluate progress toward your goals and enables you to make decisions that impact it. Incredibly, this simple fact is rarely evident in the hype around business intelligence systems. If a comprehensive BI dashboard doesn’t enable you to act, what’s the point? Hear practical business intelligence approaches for associations and leave this session with strategies and tactics for extracting key data from your systems and processes.
David Gammel, CAE, president, High Context Consulting, LLC Wes Trochlil, president, Effective Database Management

Creating a High-Impact Collaboration Environment: The Culture, Strategies and Tools to be Successful (Collaboration)
Collaborative environments provide a convenient and personalized way for associations to store and find the information and tools needed to be more productive. These environments combine intranet technology with newer technologies such as collaboration, document management and federated search. The result is usually called a Knowledge Management (KM) Portal, with information workers as its intended audience. Mandating the use of these solutions can often be difficult. Practical experience shows that technology is only one small part in the success of any KM Portal solution as organizational culture and internal management have a much greater impact on the overall success. Engage in an entertaining and informative discussion on defining optimal workable portal and collaboration solution strategies, building solutions people want to use and more.
Susan Hanley, MBA, president, Susan Hanley LLC

The CIO/CTO Workshop (Strategy/Leadership)
What does it mean to be an IT leader, and how do we know when one is effective? How does the CIO maximize all its people resources to the best advantage of the organization? What are the top five things any CIO should be thinking about? What should the relationship between the CIO and the CEO look like? Come join us for a highly interactive discussion about competency models and whether leadership can be taught, and learn the TEAM components necessary for highly effective teamwork: Train - Expect - Affirm - and Measure.
Heidi Byerly, CIO, Society for Human Resource Management Reggie Henry, CIO, ASAE & The Center for Association Leadership Ronald M. Moen, technology director, Association Management Center Dr. Mark R. Nelson, digital content strategist, National Association of
College Stores

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The IT Security Threats Landscape: Effects on Consumers and Business (Security)
With a wide array of IT security threats, businesses and consumers are changing the way they work. Discover the true problems of hacking, social engineering, phishing and other nefarious threats that proliferate the IT sector, including which malicious codes such as spyware are embedded in websites, pictures, media files and documents, which affects overall productivity. Learn how you can protect yourself from these threats and how to create incident response policies and procedures in the event of an outbreak or threat.
Brett Scudder, president/chairman/founder, The IT Security Suite

The Road to Developing a User-Centric Website (Web)
The only thing standing between IEEE and a usercentered website was everything—or so it felt to their Web team. Technology, content management, quality assurance and poor understanding of the user were all struggles—even for the world’s largest professional technical association—as they embarked on the road to developing a more user-centered website. The one thing they did have was a commitment to improving the user experience, and access to professional Web firms. Discover how this association paved the way for success by observing real users and the valuable lessons they learned along the way.
Candace Beach, communications manager, and Elena Gerstmann,
Ph.D., CAE, staff director, corporate strategy and communications, IEEE,

Cia Romano, CEO and founder, Interface GuruTM

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EXHIBITING OPPORTUNITIESAttention Technology Solution Providers!
Building on last year’s outstanding success, the Association Technology Conference & Expo 2008 is expanding to offer our members more solutions. Don’t miss your opportunity to get your products and services out to more than 1,000 top decision makers in the association technology field.

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EXHIBITORS, THIS IS THE SHOW FOR YOU!
Our attendees are looking for the following products and services:
• Application Service Providers • Association Management Software • IT Consulting Services • Communication Services • Community Building • Content Management Systems • Hardware Providers • Internet Service Providers • Online Learning Systems • Registration Systems • Relationship Management Software • Research/Survey Systems • Small-Organization Solutions • Web Design/Development • Voice-over IP • Phone Systems …and more

If you provide any of these products or services sign-up today! 2008 EXHIBITING COSTS Booth Member
Shared 10’x10’ Inline 10’x10’ Corner 20’x20’ Island $1,625.00 $2,750.00 $2,950.00 $11,800.00

Non-Member
$2,125.00 $3,250.00 $3,450.00 $13,800.00

YOUR PARTICIPATION INCLUDES
• • • • • • • Five exclusive exhibit hall hours Back-wall and side-rail drape, carpeting in show colors, one (1) 6’ skirted table, two (2) side chairs, a wastebasket and an ID sign Two (2) full-meeting registrations for company representatives and the opportunity to purchase one (1) additional registration for your company representative Listing on Association Technology Conference & Expo 2008 website Listing and 50 word company description in onsite program materials Attendee mailing list for post-conference solution sharing New for 2008: Upload your online product demonstration to the Association Technology Conference & Expo 2008 website

Signing-up is easy…
Visit www.technologyconference.org/become_an_exhibitor.cfm. There you will find an exhibitor prospectus, live map of the tradeshow floor, schedule of events and booth contracts, and you can sign-up today with your credit card.

Have questions?
Call the Expo Hotline at 202.626.2805 or e-mail us at exhibit@asaecenter.org

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Housing
Embassy Suites DC Convention Center 900 10th Street, NW Washington, DC 20001 Reservations: 202.739.2001 Guest Fax: 202.739.2099 Group rates plus applicable taxes: $209 single/$229 double/$249 triple/$269 quad Please call the hotel directly to secure your guest room. The cutoff date for reservations at the group rates noted is January 7, 2008.

Cancellation Policy
Cancellations and refund requests must be made in writing by January 18, 2008! Refunds will be processed less a $75 administration fee. No refunds will be given after January 18, 2008. ASAE & The Center regret that refunds will not be given for no-shows.

Earn CAE Hours
Earn 14 Certified Association Executive (CAE) hours toward certification or re-certification of your designation by attending the pre and full conference.

Official Attendee Roster
ASAE & The Center’s Member Service Center must receive your registration no later than two weeks prior to the meeting date to be listed in the official pre-registered roster that will be available onsite.

Registration Information
Online: www.asaecenter.org/technologyconference By Telephone: 888.950.2723 or 202.371.0940 in Washington, DC

Registration Fees
Members $695 Nonmembers $895* (EO25k)

Money Back Guarantee
Our goal is to provide truly exceptional offerings and service, and we won’t be happy until you are. If any programs, products, or services of ASAE & The Center do not fulfill our promise, we will make the situation right or refund your money.

Additional registrants(s) from your organization
Member $495 Nonmember $695*

Knowledge Center
Our Knowledge Center gives you access to thousands of resources you need—and a professional to help you sort through it all. At the Knowledge Center we are committed to sharing our broad range of information about association management and answering any questions you may have. This service is included in your membership package, so be sure to take advantage of it!

Industry Partners
Member $895 Nonmember $1,095* *Nonmember fee includes a one-year ASAE & The Center membership. ASAE & The Center memberships are individual. If you are not a member, please pay the nonmember rate and you will receive a one-year ASAE & The Center membership in addition to your conference registration. For information about becoming a member, please contact the Member Relations Team at mbrdev@asaecenter.org or call 202.626.2727.

You may reach us by:
Phone: 202.326.9559 E-mail: knowledgecenter@asaecenter.org Online: www.asaecenter.org/knowledgecenter

Circle Club Members
Please contact your organization’s Circle Club representative to register. Interested in Circle Club membership? Call Catherine Wemette at 202.326.9518 for more information.

Introducing the Expanded Circle Club Program!
You’ve heard about the great benefits Circle Club offers you and your organization, and now we’ve expanded those benefits! We now offer 10 different package options, designed to meet your needs based on staff size, geographic location and learning preferences. When you’re a member of the Circle Club, your entire organization has access to a wide variety of educational programs, knowledge resources, a number of individual memberships, plus the convenience of making just one annual payment! Contact Catherine Wemette at 202.326.9518 or cwemette@asaecenter.org to learn more. We look forward to welcoming you to the Circle Club family!

Confirmation
You will receive an electronic confirmation of your registration from ASAE & The Center within 15 days prior to the start of the program.

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ASAE & The Center Bookstore
ASAE & The Center’s Bookstore Suggested Reading List
Our bookstore has the resources you need to do your job better everyday. Pick up these and other great titles adn expand your association resource library.

Wikinomics—How Mass Collaboration Changes Everything Don Tapscott and Anthony D. WIlliams Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics—How Mass Collaboration Changes Everything explains how to prosper in a world where new communications technologies are democratizing creation of value. Anyone who wants to understand the major forces revolutionizing business today should consider Wikinomics their survival kit. Description from
Wikinomics.com website.

Policies & Procedures in Association Management— Volume 2 Technology: ASAE & The Center Industry Research Looking to benchmark your technology infrastructure, budget, or staffing against organizations of a similar size and scope? If so, this is the resource for you. This valuable benchmarking tool contains more than 60 tables of data on technology. $30.00

$25.95

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ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008

1575 I Street, NW Washington, DC 20005

Feed your passion for technology.

Walter E. Washington Convention Center Washington, DC

January 31 – February 1, 2008

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