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TOURISM INFORMATION: SOURCES
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Objectives Introduction Importance of Information Areas of Information Generation Sources of Information – I Sources of Information – II 2.5.1 Travel Agency and Tour Operators 2.5.2 Hotel Indus try Sources of Information: Media 2.6.1 Newspapers, Magazines and Advertisements 2.6.2 Specialised Publications 2.6.3 Non-Print Media Case Study : USA Eco-Tourism Statistical Fact-Sheet Let Us Sum Up Clues to Answer
After reading this Unit you will be able to know the: • • • • importance of information on tourism for a professional, roles of the main government and non-governmental agencies which provide tourism related information, role of private agencies and associations as sources of tourism information, and sources for such information at appropriate places in the print media and internet.
Word of mouth or oral communication has been the most common source of information. When a tourist comes back or a first time traveller pose a variety of questions like where can you stay? Which airlines to fly with? What makes it better than the others? etc. But here one must remember that the answers coming back are that of an individual’s experiences. It is possible that this individual was not aware of the options available or in other words had access to only limited information. Yet oral communication remains the initial information-seeking channel. However, tourism services and operations involve specialised skills. It is, therefore, imperative for a professional working in the tourism industry to acquire up-to-date knowledge and information in as many diverse forms as is possible. It is no doubt a sure ingredient of success in tourism industry. This Unit, therefore, is intended to serve as guidelines for both the beginner as well as a more experienced hand in tourism industry as to the possible sources of information generation pertaining to tourism markets. The learner, with a little bit of practice, will surely be able to grasp the technique of culling similar information from a score of other sources. Specialised information is generated by individual participant in the industry. For instance, World Tourism Organisation, World Travel and Tourism Council, Hotels and Restaurants Associations, Tour Operation Associations, Airline Operation groups, Tourism Marketing Associations, players of ICE segment (information technology, communication and entertainment) as well as MICE segments (Meeting, Incentives, Conferences and Exhibitions), etc. all generate and seek information. This Unit is, therefore, designed to communicate to you generation sources of such specialised information required for market planning and market research by these various components of tourism industry.
interest and involvement may be generated by providing the tourist with interesting. A successful management of the tours hinges. . Even when you have to repeat the operations year after year. knowledge of the destination area. Besides training. on the availability of this information.2 IMPORTANCE OF INFORMATION There may be ample illustrations to suggest that collecting and possessing information is vital for a successful career in tourism. It is at this level that a tour can make or break. there has to be fresh input of planning each year. types of accommodation. 3) Promotion Promotion is what facilitates the selling of tours. we act well. “Admirable management” is the most common accolades for making a tour memorable experience. current perceptions. it is the different kind of information input that tourism professionals require in managing his/her tour as an important component. if we plan well. if we act well we get the desired results. and futuristic vision. rather heavily. However. The elements of this strategy are: • • • • retrospective analysis. The central objective of all promotional efforts is to inform . It is desirable that a variety of information on these subjects is collected by you to be a professional.2. In each case a sufficient information base becomes inevitability. introspective analysis. some of the priority areas can be listed as: 1) Planning Planning is the backbone of tourism services and operations. generate interest and involve . attractive and useful information as much as to convert need in to a purchase. Because. therefore. and kinds of ancillary services that can be procured. Some of the more common and often repeated methods of promotion are: • 30 Presentation – introductory in nature and essentially aimed at providing information. In fact a four-pronged strategy for planning in tourism services seems to work well. Some major areas under which information is generally needed while managing tours are: • • • • • • tourist profiles. Here again. different modes of travel that can be arranged. kinds of tour packages available. It cannot be refuted that scientific and technological developments have made it essential for the tourism organisations to act on the basis of a scientific and intelligent plan and this calls for not only a thorough overhaul of information collected at periodic intervals but also for a specific consideration to information collection from as varied sources as you can actually tap. 2) Managing Managing to satisfy the customer is the life of tourism industry.
. Since this is the process of influencing the impulse using the tourist services which become easier when we succeed in persuading them.e. etc. You would notice that all aforesaid facts testify the significance of information generation in making sensitive marketing decisions.e. attractions and facilities can be rightly matched. all depend on information. the tourist guides and hotel personnel can be properly trained. With the help of scientifically and technically generated information your organisation finds it easy to adopt even an over ambitious plan. 31 . 2. The promotional efforts may be innovated. future orientation becomes an integral part of development and expansion of your operations. It is difficult for any organisation to exist if the image problem continues. Analysing forecasts about tourist movements. through information generation. By knowing your past you can predict the developments in future. it would be clear that here the main purpose is to understand the nature and structure of markets both domestic and international. The task of choosing the right target markets is also simplified as the destinations. The tourist organisations are also required to manage the marketing information since the image problem in tourism has been questioning their existence. 4) Future Orientation Future orientation is possible. 5) Image Projection The magnitude of image problem influences the intensity of success. product mix can be restructured. travel agents. provided that the requirements are known that too well in advance. tourist organisations and hotels. Information generated. rules. Besides. If you look at Table 1. i. to practice marketing of tourism services/goods effectively. You also need information about the methods used by your competitors in tourism markets for image projection.• • Publicity – a more vigorous promotion and exercise. It is against this background that alm ost all organisations either producing goods or generating services attempt to institute and develop sources of information generation. Specially for getting the desired results at present. with the help of detailed information. so that tourist’s needs and services are fairly matched at the destination sites. and Advertising – is a tool providing specialised information with promotional mix.. How do we manage our future is an important consideration. regulation and laws covering different segments of tourism business. The information given in Table 1. information generation shall be seen as an integral part of modern marketing management. makes it is easy to convince the target users of services about the standard and quality of facilities and services at the destination. Hence. Since in tourism purchasing decision of buyer works on impulses. As you know that the entire drama of marketing is promoted by potential users of goods or services. with the support of graphic presentation of dev elopment trends.3 AREAS FOR INFORMATION GENERATION By now you must have realised that information generation is an essential activity for successful operations of any activity or component of tourism industry. i. emerging trends. The projection of a fair image thus becomes the integral part of our marketing strategy.. nature of competition etc. if anything wrong with the image of the destination comes to the knowledge of the buyer this negative image will gain ground as fast as fire spreads in the forest. as a result of quality of information generated communicative abilities are improved which sim plifies the task of advertiser in composing the sensitive organs to produce a positive image. In subsequent sections of this Unit you will learn various areas for which specialised sources of information exist and which supplies information related to statistics. would be convenient for tour operators. plans. if followed properly. information generated pave the way for their transformation in to the actual users.
frequency of visits. universities. Access and transport facilities – airports. major segments. museums. Cultural heritage – historical monuments. standards.. quality and services. protection of environment. rails. behaviour. travel agents. food stores. lakes. cultural background. etc. Political and Legal – Political attitudes. 2. Trends by market segments. hotels. courts. On Markets Regarding characteristics and trends. promotion. motivators employment levels. e. type of product. prices.. Infrastructure – roads. etc. location accommodation. geographical markets. telecommunications. car rental facilities. their behaviour. market-share and developments. promotional and selling activities. the information one related to motivation for travel. The information generated by Department of Tourism broadly focuses upon: i) Destination Information. role of tour operators. production and development of tourism goods and services both at national and international level. The important information covers image of destinations. Unit 4. garages. both at centre and at state levels. locations. apartments. anti-pollution needs or regulations. Socio-ethical Population – life style. etc.Table 1 On Tourists The information regarding options and attitudes and travel behaviour and motivations. restaurants and other services both primary and ancillary available at destination. etc.4 SOURCES OF INFORMATION – I As you have already read about these sources in TS-1. policies. etc. laws. purchasing power. railway system. compute. gas. socio-ethical attitudes. prices. handicraft centres. Counters in departmental stores and supermarkets. at Centre. foreign exchange rates. electricity. On Products National resources (Scenery. iii) Tourist guides and maps showing sites and their accessibility. products. social institutions. etc. On Competition On Environment Competitors strategies. national transport organisation and tourist information centres. actual relations to prices. competitor’s offering. education. spending habits. ii) Booklets on availability of hotels. information offices. details of demography. Economic Stability – types of consumers. channel and experience of tour operators. income patterns. regulations. controls. size. sporting events. travel and holiday tendencies. etc. services at hotels. Superstructure – hotels and other forms of acc ommodations. urban or rural family size. Regarding travel behaviour and motivation. the tourism related information is being largely generated by governments. flora and fauna. water banks. This information generated is used by the Department in planning. art galleries. ruins and other relics of past civilisations or cultures. effects of direct selling or selling via clubs. golf. sales contribution. methods of distribution. police.g. Department of Tourism has a Statistical and Implementation Division to collect. destination and products. taxation. 32 . products. Effects of centralised and computerised reservation systems. hospitals. administer and manage the information collected. Government involvement in tourism. travel agents. climate. local life styles and customs. effects of sales of holiday homes. restaurants. skiing. age patterns. book shops. rivers. mode of transport.
etc. is useful for the industry. Internal records (Bills. just like the Department of Tourism and State Tourism Department issue brochures on main tourist attractions in India. Table 2: Key Sources of Information in Tourism Users Industry Current. tour operators. EEC. Government Sources: Department of Tourism. quotations) Relevant Publications by Universities. in the beginning ancillary in nature.5. have geared up to generate and use information scientifically and technically. etc.iv) Procedural formalities for international tourists. Following are the sources of information from private sector: 2. etc. Airlines. removes complexities and the marketer can succeed in reaching to the right target users. Department of Tourism at Centre. hotels and other accommodation units. This enables you to select and pick up information material of your interest and use the relevant information. each one of them confines t the area or interest on which he/she is doing business. Railways. The main categories of such information are given below: • Tourist Attractions: The Tour operators. 33 . vi) Tourist profiles and other related data. v) Specially developed tourism products like heritage properties. over the years. State Tourism Departments. Trade and Government specialists media: Travel magazines for leisure and business travellers. however. Department of Tourism provides this information free of cost. The popularity of the o Golden Triangle (Delhi-Agra-Jaipur) or Emerald Triangle (Bangalore-Mysore-Ooty) is the direct result of this kind of promotion. travel agents. state departments of Kerala. banks. The promotional activities were. If the information is well generated and managed the marketing activities can be managed well. potential from current markets and those to be developed. However. etc. West Bengal. carriers. Spotting the opportunity. the tour operators have become promoters and managers together.1 Travel Agency and Tour Operators Tour operators are intended at basically packaging or managing a tour. etc. For instance. invoices. tourist transporters. etc. Besides. available facilities and services. Chambers of Commerce International bodies WTO. In fact. is a difficult task but sources of information generation is instituted properly. for most of the countries such information is available on their websites. WTTC. At home and overseas At home and overseas and travel trade and t hose of hotels. However. permits for entry in restricted areas. government plans for the development of tourism in these areas. etc.P. WTTC. WTO.5 SOURCES OF INFORMATION – II Private agencies have. UNDP. Information generated by these states on areas mentioned in Table 2. Airlines. Competition Trade Association Official Statistics Publications The Firm Others 2. In the process of operating a tour they generate information which would help and benefit their clients. State Tourism Development Corporations have started collecting and disseminating information on areas of tourist interest. Rajasthan. of late. at home and overseas. Orissa and U. The tourism industry is a multi-segment industry in which different categories of users come to the attraction. acquired a greater share in tourism development and promotion.
The FHRAI in collaboration with DOT publishes every year the Hotel and Restaurant Guide of India. 2. types of accommodation. flooding the book mart. Magazines and Advertisements The newspapers and magazines have today started publishing tourism related information in a big way. Room tariffs and services available. Cuisine and catering. be preserved by you.6 SOURCES OF INFORMATION: MEDIA As a source of information the print/other media generally serves the purpose of addendum. serving the purpose of a hotel and restaurant guide. tour packages. Shopping: Tour operators also promote the crafts of India in a big way. The main categories of print media information of your interest would be: 2. Exotica. Cuisine. therefore. Most of these write ups are today done by reputed travellers/tourism experts and should. The information generated thus includes the following details of the area: • • • • • Historical attractions.2 Hotel Industry There are many hotels in the country which sell package tours to both the domestic as well as international tourists. services and above all at what price. We. Shopping. This is the most informative source in the area. valuable information. closer to airport. Craft attractions. Geography and topography. therefore. airline 34 .. In many cases the information would appear to be just duplication of the one available in the brochures issued by the Department of Tourism or by tour operators but they have specific focus on features of hotel properties available in areas of tourist interest. etc. etc. road or facing the lake. In almost all the national dailies important magazines and in th e regional language newspapers there is periodic reporting of special supplements on tourism. view resorts. therefore. They tell you about tariffs. off season discounts.5. advice that for your area. • 2. try to scan through the information available from the hotel industry and keep safely the new.1 Newspapers. You will. its location. Private businesses also hire consultants or marketing research firms to generate information about tourism markets. etc. Craft traditions. on railway station. Advertisements are an important source of information on tourism.• Boarding and Lodging: Accommodation and catering is the next main concern. Covering type of property. They contain information on the general and specific destinations under the following heads: • • • • • • • History.g. Higher education opportunity. e. Accessibility and accommodation. Additionally you may also come across guides describing the Central/State Government Emporia as the shops for purchasing the craft goods of India.6. You will thus find a large number of boo ks describing the craft traditions of India. find an equally large number of books/brochures.
can also be found on websites. besides getting information of general nature you can also book your self an airline ticket or hotel room in any part of the world after going through the details and dimensions of airlines and properties that you are going to use at destination. newspapers. Today availability of statistics both national and international is not difficult. The internet is replacing many other entities the way it is used. prom otional films. Internet as a source of information: The fact that internet is growing in usefulness and importance is compounding. Island and Beach Tourism. brochures. Wildlife Tourism Studies. sponsored programmes. new trends. These can be categorised as under: • • • • • • • • • • Travel and Tourism Definitions. At present there are hundreds of sites of travel companies providing information on wide areas of tour operations. encyclopaedias. etc. governmental pamphlets or even physical locations for advises. films. People now turn to int ernet in the way they turn to libraries. etc. Hill Resorts. catalogues. Switzerland and many more outbound travel movements have increased manifold in these destinations. Some of these publications are a hotch-potch of information gathered from random sources. Many marketing agencies put their findings also on the websites and charge a fee for accessing them. etc. as is evident from the categories mentioned above. Tourism Management. from among several titles. They should be discarded. It is a reported fact that ever -since our filmwalas have started marketing destinations like London. Adventure Tourism. The statistical analysis of satellite account and tourist arrivals and their receipts worked out by World Travel and Tourism Council as well as World Tourism Organisation are now readily available on the internet for the use by researchers as well as enterprises. But the other books are a good source of information. 2. Cultural Tourism. Tourism Guiding. You must select. Inbound and outbound data. the books you find as easy and intelligible reading. 2. With the help of video films and CD ROMs one can show the tourists the type of services available or one can have a look at the quality and size of rooms in a hotel before packaging them in the tour and so on. are important sources of information on tourism. Desert Safaris. The same internet can give you travel information for your next big or holiday trip to London or Singapore. 35 . competitive advantages like hidden cos ts. documentaries.schedules and fares and above all in present scenario of ethical or unethical competition. travel agents.2 Specialised Publications With the promotion of tourism as an important industry there have begun appearing specialised monographs on various aspects of tourism. In fact non-print media is fast picking up. magazines.3 Non-Print Media Today TV serials.6. What started as a research project has rapidly become an important information source for many people in both their personal and professional lives. Mauritius. on specialised themes pertaining to the tourism studies. maps with weather conditions at different times. of each products over the others. Convention Tourism. This will update your knowledge and help you in evolving new skills pertaining to your profession.6. etc. commercials. Some people now use internet many times each day in their work and then go home and continue to use it for private communication and information generation for pleasure purposes.
S.8% over 1997.7 CASE STUDY: USA ECO-TOURISM STATISTICAL FACTSHEET We give you here a case study of USA Eco-tourism Statistical Fact -sheet.S. ………………………………………………………………………………………………………. allow us to understand the potential market of eco-tourism domestically. 2. and $15. The Travel Industry Association also found in 1998. During 1998.1%) of participating in nature-based activities during their trips (Bruskin Goldring. Only nine U. The Eco -tourism Market Market Placement Eco-tourism is a nature and culture based form of speciality travel defined by The Eco-tourism Society (TES) as “responsible travel to natural areas which conserves the environment and sustains the well-being of local people”.S. and six were “homegrown” definitions (Edwards . averaged $1. Nature tourism involves travel to unspoiled places to experience and enjoy nature (Honey. ………………………………………………………………………………………………………. 1.342 households designed by produce a representative sample of the 47 mainland states outside of Florida found that regardless of the destination of their vacation.S. ………………………………………………………………………………………………………. a survey of 3.S. sailing and camping. 1998). A homegrown definition is one that the agency has written or adapted to meet their need or understanding of eco-tourism. ………………………………………………………………………………………………………. respondents had an even chance (48. It should be noted that no one agency is solely responsible for collecting national statistics on any segment of nature or cultural tourism. It tells you how information is generated and used. Eco-tourism should be considered a niche within the larger nature tourism market.S. The Size of the Market In 1998. $941. ………………………………………………………………………………………………………. spent more than $495 billion in 1998 on travel-related expenses within the U. $56.S. These statistics are collected by various agencies within the United States. resident and international travellers to the U.6 million an hour. spending by U. resident and international travellers in the U. 1999).S.700 a second (TIA).S. Existing nature tourism and outdoor recreation statistics on the U. It usually involves moderate and safe forms of exercise such as hiking.305 billion one-person trips 100 miles or more away from home were made by U. 1998). 36 . up 2.9 million arrivals. ………………………………………………………………………………………………………. This is a reproduction of the report on the website of The Eco-tourism Society. ranked second among most visited destinations in 1997 (TIA) with 48. United States The U. 2) What are the various sources of information? ………………………………………………………………………………………………………. government tourism agencies provided written definitions of eco-tourism. This definition has been widely acce3pted. but does not serve as a functional definition for gathering statistics in the United States. ……………………………………………………………………………………………………….. biking. No national initiative presently exists for the gathering of ecotourism data.971 a minute.36 billion a day. Thirty per cent of respondents planned trips that focussed on some or a majority of time on nature-based activities.Check Your Progress 1) Discuss the importance of information for a tourist service provider. residents and that U.
1% 47.8% 48.2 04. August 1998) Response Option (“Heavy Users ”) The trip was planned so that nature-based activities.6 09. biking. would account for some of the time on vacation. canoeing and going to parks.8 55. like hiking.2 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 * Appeared on List Read to Respondents No * means was volunteered by respondents after hearing prompt – “Anything else?” 37 .0 47.2 02.5 20.6 03.0 11. animal watching. (“Spontaneous Users”) Some nature-based activities. dunes)* Environment Education* Bird Watching* Biking* Freshwater Fishing* Snorkelling or Scuba Diving* Explored a Major Protected Swamp.0 03.7 12.3 19. Marsh* Mountain or Rock Climbing* Canoeing or Kayaking* Ranching* Swimming Boating Beaches Visiting Ocean Camping Sightseeing Walking Vacationed Anywhere Incidence 55. Net Sub-Total of Users on Last Vacation (“Not on Last Vacation”) No nature-based activities were part of this vacation Don’t know National Incidence 14.8 45.8 02.8 37. August 1998) (List was read.5 18. although they were not planned before the trip.1 27. “other” was an option) Activity Visiting Parks* Hiking* Explored a Preserved Area* Wildlife Viewing (non-birds)* Nature Trails in Ecosystems* Unique Natural Places (sinkhole. were enjoyed on the vacation.2 01. Table 4: Type of Nature-Based Activities Vacationers Participated in During Last Nature -Based Vacation (Nation-wide mainland survey by Bruskin Goldring for Visit Florida.0 01.8% 17.6 03. would account for the majority of the time on vacation (“Moderate Users ”) The trip was planned so that nature-based activities.5% 15.7% 04.Table 3: National Incidence Levels of Nature-Based Activities on the Last Vacation (Nation-wide mainland survey by Bruskin Goldring for Visit Florida.7 17.2% The same survey found that visiting parks and hiking were the most common nature-based vacation activities.9 14.
Recreation Activity The Recreation Roundtable’s Fifth Annual National Survey (1998) based on 2009 in -person interviews with Americans 18 and older reported that nearly six in ten Americans participate in outdoor recreation at least monthly. although clear differences by activity were found. TES has constructed the following eco-tourist market profile. Education: 82% were college graduates. but the top objectives are fun. a shift in interest in eco-tourism from those who have high levels of education to those with less education was also found. West 56%. in Boston Massachusetts. Household Composition: No major differences were found between general tourists and experienced eco-tourists.500 per trip. the largest group (26%) stating they were prepared to spend $1.001 . New experiences/places **Experienced Eco-tourists: Tourists that had been on at least one “eco-tourism” oriented trip.$1.S. and the South up 6% from 1997 at 51%.2% more for travel services and products provided by environmentally responsible travel suppliers. energy efficient lighting. relaxation. Wildlife viewing Hiking/trekking Motivations for Taking Next Trip: Experienced eco-tourists top two responses were: • • Enjoy scenery/nature. comprehensive re-cycling programme. North-easterners 59%. 38 . Gender: 50% female and 50% male. Trip Duration: The largest group of experienced eco-tourists (50%) preferred trips lasting 8-14 days. indicating an expansion into mainstream markets. Green Travel Products The Travel Industry Association of America (1997) states that 83% of U. For example. 1997) after the hotel implemented environmentally conscious initiatives. stress relief. **Party Composition: A majority (60%) of experienced eco-tourism respondents stated they prefer to travel as a couple. Their motivations for participation vary. Clients have appreciated the green policies developed by the Boston Plaza.Eco-tourist Profile Based on data collected by a survey completed by HLA and ARA consulting firms of North America travel consumers. and 13% preferring to travel alone. Mid-westerns remain th e most active in recreation with 60% taking part in outdoor recreation. an additional $2 million in new business and a higher occupancy rate was achieved (Rocky Mountain Institute. although age varied with activity and other factors such as cost. travellers are inclined to support “green” travel companies and are willing to spend on average 6. with only 15% stating they preferred to travel with their families. installation of thermopane windows and a filtration system allowing the hotel to recycle 2/3 of its wash water and retain most of its heat. Age: 35-54 years old. water efficient showerheads. experiencing nature and exercise. Important Elements of Trip: Experienced eco-tourists top three responses were: • • • Wilderness setting. Expenditure: Experienced eco-tourists were willing to spend more than general tourists. Ecotourism was defined in this study as nature/adventure/culture oriented travel.
Information related to destination.3 million Americans. 44. affordability. Wildlife-watching participants spent $9. population 16 years and older.8 million. Visiting museums and/or historical sites is the third most popular activity for travellers in America (National Travel Survey and Travelscope. 1998). 31% of the U. so on and so forth. Hence. 2) Refer Sec. When any organisation decides to launch any product/service. Cultural and Historical Travel A California tourism study. post-production information (feedback) is required to incorporate change(s) as desired by the consumer.S. Tourism is. enjoyed a variety of wildlife-watching activities.4. however. residents) took a trip of 100 miles or more. Adventure Travel According to Adventure Travel Society (ATS) adventure travel is a $200 billion business in the United States (including transportation.000 U. adults (15% of all U. loyalty. 39 . Twenty-nine million U. liking.S. are most likely to visit a national part with 37% (TIA) saying they include a park visit while travelling. There are no laws yet under which a false information provider can be put to task.9 million U. Of these 44.000 adventure travel companies and 147 million people have experienced some form of adventure travel (ATS). it’s culture. meals. Hunting and Wildlife-Associated Recreation (1996) found 62. Americans would have been willing to pay an average of $9. is available on the click of fingers at all times irrespective of distances and geographical boundaries. sampled 45. 2. competitor’s products. Visitors to federal recreation sites continue to believe that they receive good value for the fees they pay. In fact. 1997). Among these outdoor activities.8 were California residents. one needs a very cautious handling of these otherwise wonderful sources of information. An example includes the expansion of bird watching tourism in South Nebraska associated with the migration of the Sandhill Crane. 37. lodging and equipment). one-way. Though lot of information sources are discussed in the Unit yet travel portals on internet deserve a special mention.9 CLUES TO ANSWERS Check Your Progress 1) Refer Sec. residents representing. their features. market strategies. 2. 2. it’s people.S. to visit a national park during 1997 (TIA).S. In the U. People who took a primary interest in wildlife around their homes numbered 60. In California. The Recreation Roundtable (RR) reported that one in three Americans (1998) visited a federal recreation site over the past twelve months. while 70% participated in outdoor activities. not an exception from this established principle of Management Information System. it’s accessibility. Even when a product is launched after careful collection and synthesis of information.Wildlife-Watching The National Survey of Fishing. it needs information pertaining to customers’ demand. But here comes the question of reliability of information put on various websites provided by service providers.S . 1998). it’s weather.7 million people. while those who took trips away from their homes for the primary purpose of participation in wildlife-watching recreation numbered 23.3 million Americans travelled for cultural activities in 1998. prices. It currently brings up to 60 million dollars to the area every year during the spring (Walle. representing half of the nations $400 billion tourism industry. households per month in 1998 and found 480 million people took a trip involving cultural activities. distribution systems. Residents from the Mountain region of the U. operating intermediaries.S. 2.20 in additional fees for their most recent visit to a federal recreation site (RR. hiking (53%) was most popular.2. etc.8 LET US SUM UP Information is the key to success for any organisation at both pre -production and post-production stages. National Park Service Americans continue to visit national parks in abundance.S.4 billion on trips to pursue their activities. there are 10.
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