INTRODUCTION OF WASHING MACHINE

Washing machines are a relative new entrant to the White goods basket in India. Even as late as 1987 a survey predicated a lack of potential for washing machines. Retying on gut feeling Videocon went a head white the launch of semi automatic machines in 1989 today they are enjoying the first mover’s Advantage. The Trend in washing machine is to move towards automatic machines with a driver facility. There machines came with a driver facility there machines come with built-in microprocessors that are programmed to function with built in “intelligency” for instance, when one throws one’s clothes into a machine with fuzzy logic controls it assesses the load and adjusts the temperature accordingly to the type of cloth. If the machine stops working it will display what went wrong and suggest solutions market segmentation. The market is generally segmented on the basis of type of washing machine that is, manual operated semi automatic and fully automatic. The manual operated machines are gradually losing their popularity. The composition of the two types of washing machines is shown. Segments in washing machines fully Automatic.

SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name 2) Total Products :- Whirl Pool India Limited :- 1) Refrigerators, 2) Micro Waves 3) Washing machine 4) Monitors etc 3) Total Brands/brand line :- A) Semi Automatic B) Fully Automatic A) Semi Automatic 1) Super Wash 2) Super dlx 3) White magic Super 4) White magic Agi soak 5) Combimatic 4) Model’s Prices :A) Semi Automatic 1) Super Wash 2) Super dlx 3) White magic Super 4) White magic Agi Soak 5) Combimatic B) Fully Automatic 1) Auto Sparkle 2) Only White magic 3) White magic wash 4) Europe Classic 5) Europe dlx
SSGMCE, Shegaon.

B) Fully Automatic 1) Auto Sparkle 2) Only White magic 3) Whit magic wash 4) Europe classic 5) Europe dlx

Prices 5840/9250/10570/11,370/11,890/-

14,100/17,730/20,740/23,340/24,610/-

5) Major Market Share of Company in total Market 6) Logo trade Mark of Company :7) Major target Customers :- Middle class People Upper class people 8) Name of Entrepreneur :- J. K. Desai

:- 16.5 %

9) Name of MNC/Organisation in Collabrattion with Parent Company :Joint Collabration with Whirl Pool of USA. 10) Name of Advertising Agency in Connection with the brand/product/orgnisation.

SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name 2) Total Products :- Videocon International Limited. :1) Televisions 2) Refrigerators 3) Vaccum Cleaners 4) Washing machine 5) Ovens 6) Microwaves 7) Audio Systems 8) Water coolers etc. 3) Total Brands/Brand line :A) Semi Automatic B) Fully Automatic A) Semi Automatic 1) 63 T 2) 55 T 3) 56 T 4) 60 HBT 5) VNA 51 (Solo) 4) Model’s Prices Semi Automatic 1) 63 T 2) 55 T 3) 56 T 4) 60 HBT 5) VNA 51 (Solo) Prices 4990 6800 7490 8990 9990 B) fully automatic 1) V-P.600 AF 2) VNA 45 fdx 3) VP – 1000 AFDC 4) VP – 700 AF 5) VP – 60 HBT

SSGMCE, Shegaon.

Fully Automatic 1) VP 600 AF 2) VNA 45 fdx

Prices 22000 13490

5) Major Market Share of Company in total Market :- 32.4 % 6) Logo/Trade Mark of Company :7) Major Target Customers :1) Middle Class of people 2) Class of people 8) Name of Entrepreneur :- V.N. Dhoot Radhawalbh Dhoot 9) Name of MNC/Organisation in Collebration with Parent Company :Sansui of Japan & Matsushita. Insurance Comp. of Japan. 10) Name of Advertising Agency in concerned with the brand/Product/Organisation Mudra, Quadrant, Qriton

SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name 2) Total Products 1) Televisions 2) Refrigerators 3) CD Recorderds 4) Vaccum Cleaners 5) Power Entertainment 6) Plasma conditioners 7) Television with golden eye 8) L.G.macrowaveovens etc. 9) Monitors 10) AC 3) Total Brands/Brand line A) Semi Automatic B) Fully Automatic A) Semi Automatic WP 8003 WP 8005 WP 950 M B) fully automatic 1) WF – T 424 Ps 2) WF – T 6011 TE 3) WF – T 5113 PD 4) WF T 585 Spc 5) WD 8001 6) WD 1050/1055 W 7) WFT 6871 TE 8) WFT 8019 TE :- L. G. Electronics India Limited

SSGMCE, Shegaon.

4) Model’s and Prices A) Semi Automatic 1) WP 8003 2) WP 8005 3) WP 950 m B) fully Automatic 1) WF – T 424 Ps 2) WF – T 6011 TE 3) WF – T 5113 PD 4) WF – T 85 Spc 5) WD 8001 6) WD 1050/1055 W 7) WF T 6871 TE 8) WF T 8019 TE Prices 10500 9500 10800 Prices 15500 18800 18700 17490 20200 29000 21400 29990

5) Major Market Share of the Comp. in total Market :- 15.2 % 6) Logo/Trade Mark of Company :7) Major Target Customers 8) Name of the Entrepeneur :- Middle, Upper middle & Upper :- Mr. K. M. Kim

9) Name of MNC/Orgnisation in Collobration with Parent Company Korian Teco and Company ( American International group ) 10) Name of the Advertising Agency in connection with the brand/Product/orgni. Cintas/LG/WM
SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name 2) Total Products :- BRITISH PHYSICAL LABORATORY (BPL) Home Appliances. :1) Televisions 2) Refrigerator 3) Washing machines 4) Vaccume cleaners 5) Microwave ovens 6) BPL Phones 7) BPL Audio Systems etc. 8) Mobile phones. 3) Total Brands/Brand Line :- A) Semi Automatic Machines B) Fully Automatic A) Semi Automatic 1) BS 65 2) BS 39 3) BS 55 B) fully Automatic 1) ABS 45 D 2) ABS 45 F 3) ABS 50 F 4) AB SS 60 NF 5) Nevro fuzzy 4) Model’s and Prices A) Semi Automatic 1) BS 65 2) BS 37 3) BS 55 B) Fully Automatic 1) ABS 45 D 2) ABS 45 SD 3) ABS 50 F (fuzzy logic)
SSGMCE, Shegaon.

Prices 10,500 9,000 Prices 12500 13500 14500

5) Major Market share of Comp. in total Market :- 13.8 % 6) Logo and Trade Mark of Comp. :7) Major Target Customers :- Middle Class People 8) Name of the Entrepreneur :- Mr. Ajit Nambiar

9) Name of MNC/Organisation in Collebration with parent Comp. :- Sanyo 10) Name of Advertising Agency in concerned with the trand/ product/ orgnisation. MCCANN/KAMERAD

SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name 2) Total Products 1) Washing machines 2) Refrigeration 3) Ovens 4) Microwave etc. 3) Total Brands/Brand line :A) Semi Automatic B) Fully Automatic A) Semi Automatic 1) GT – 55 2) GT – 65 3) GT – 60 A 4) Model’s and Prices A) Semi Automatic 1) GT – 55 2) GT – 65 3) GT – 60 A 4) GT – 40 B) Fully Automatic 1) GA – 60 (Auto Clean) 2) GA – 60 d (Auto deluxe) 3) GF - 60 F ( fuzzy logic ) Prices 7900 8300 8900 5800 Prices 12500 14500 17300 B) fully Automatic 1) GA – 60 ( Auto Clean ) 2) GA – 60 d ( Auto deluxe) 3) GF – 60 F (fuzzy logic) :- Godrej Boyce Mfg. and Comp.

5) Major Market Share of Comp. in total Market :- 3.4 %

SSGMCE, Shegaon.

6) Logo and Trade Mark of Comp.

7) Major Target Customers

:1) Middle Class People 2) Rich Class People

8) Name of the Entrepreneur

:- Mr. Adi Godrej

9) Name of MNC/Organisations in Collebrations with Parent Comp. No. Collabration 10) Name of Advertising Agency in Connection with the brand/Product/Org. VIL Rules the Washing machines Market (Shares)

SSGMCE, Shegaon.

Result
From market survey the market share of companies are given below : Videocon Whirl Pool L. G. BPL National IF B Godrej Voltas 32.4 % 16.5 % 15.2 % 13.8 % 5.3 % 4.4 % 3.4 % 2.6 %

18.7% 3.4%

32.4%

Videocon Whirlpool LG BPL

13.8% 15.2% 16.5%

Godrej others

By observing market share of Videocon which has 32.4 market shares is may be call leader has double shares than Whirlpool 16.5 and LG 15.4 which may called followers.

SSGMCE, Shegaon.

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