ANNA UNIVERSITY MASTER OF BUSINESS ADMINISTRATION (MBA) CURRICULUM - 2005 - FULL-TIME MODE SEMESTER – I Code No.

BA1601 BA1602 BA1603 BA1604 BA1605 BA1606 BA1607 BA1620 Course Title Statistics for Management Economic Foundations of Business Environment Applied Operations Research for Management Organizational Behaviour Communication Skills Accounting for Management Legal Aspects of Business Seminar I SEMESTER – II Code No. BA1651 BA1652 BA1653 BA1654 BA1655 BA1656 BA1657 BA1658 BA1670 Course Title Production Management Financial Management Marketing Management Human Resource Management Management Information System Quality Management Research Method in Business Business Application Software Seminar II L 3 3 4 3 3 3 3 0 0 T 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 4 4 M 100 100 100 100 100 100 100 100 * L 3 4 3 3 3 3 3 0 T 1 0 1 0 0 1 0 0 P 0 0 0 0 0 0 0 4 M 100 100 100 100 100 100 100 *

SUMMER SEMESTER (6 WEEKS) BA 1719 SUMMER PROJECT

Project report of the Summer Project is to be submitted by the students within 30 days from the commencement of the 3 rd semester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd semester.

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SEMESTER – III Code No. BA1701 BA1702 E1*** E2*** E3*** E4*** E5*** E6*** BA1719 BA1720 Course Title International Business Management Strategic Management Electives I Electives II Electives III Elective IV Elective V Elective VI Summer Project Report Seminar III SEMESTER – IV Code No. BA1770 Course Title Project Work L 0 T P 0 2 4 M 400 L 3 3 3 3 3 3 3 3 0 0 T 0 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 0 0 4 M 100 100 100 100 100 100 100 100 100 *

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA)

Course Code BA1721 BA1722 BA1723 BA1724 BA1725 BA1726 BA1727 BA1728 BA1729 BA1730 BA1731 BA1732 BA1733 BA1734 BA1735 BA1736 BA1737 BA1738

Course Title MARKETING - ELECTIVES Sales Management Services Marketing Advertising and Sales Promotion Consumer Behaviour Brand Management Rural Marketing FINANCE - ELECTIVES Security Analysis and Portfolio Management Merchant Banking and Financial Services International Trade Finance Strategic Financial Management Corporate Finance Derivatives Management HUMAN RESOURCE - ELECTIVES Managerial Behaviour and Effectiveness Entrepreneurship Development Organisational Theory Design & Development Industrial Relations and Labour Welfare Labour Legislations Strategic Human Management and Development 2

L 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

T 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

P 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

M 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Course Code BA1739 BA1740 BA1741 BA1742 BA1743 BA1744 BA1745 BA1746 BA1747 BA1748 BA1749 BA1750 BA1751

Course Title

L

T 0 0 0 0 0 0 0 0 0 0 0 0 0

P 0 0 0 0 0 0 0 0 0 0 0 0 0

M 100 100 100 100 100 100 100 100 100 100 100 100 100

SYSTEMS - ELECTIVES Software Development 3 Database Management Systems 3 E-Commerce Technology and Management 3 Enterprise Resource Planning for Management 3 Software Project and Quality Management 3 Decision Support System 3 Information Technology for Management 3 OPERATIONS MANAGEMENT – ELECTIVES Facilities Location and Process Design 3 Computer Integrated Manufacturing 3 Supply Chain Management 3 Advanced Operations Management 3 Logistics Management 3 Advanced Maintenance Management 3

NOTE : Three electives from any two among the 5 area of specialisation are to be chosen by the Students.

I SEMESTER CORE SUBJECTS

BA1601
1. PROBABILITY:

STATISTICS FOR MANAGEMENT

3 1 0 100 9

Basic definitions and rules for probability, conditional probability independence of events, Baye’s theorem, and random variables, Probability distributions: Binomial, Poisson, Uniform and Normal distributions. 2. SAMPLING DISTRIBUTION AND ESTIMATION: 9

Introduction to sampling distributions, sampling distribution of mean and proportion, application of central limit theorem, sampling techniques. Estimation: Point and Interval estimates for population parameters of large sample and small samples, determining the sample size.

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Chi-square test for single sample standard deviation. Levin R. Ltd. REGRESSION AND TIME SERIES ANALYSIS 9 Correlation analysis. 2001.. 2001. 5. McGraw-Hill / Irwin. Anderson D. Sultan Chand & Sons.. 3. “Statistics for business and economics”. NON-PARAMETRIC METHODS: 6 Sign test for paired data.I. New Delhi. 2. Singapore. Aczel A.C.L. 2nd edition. Morse L. Time series analysis: Variations in time series.L.T. 2nd edition. “Statistics for Business and Economics”. Gupta S. “Fundamentals of Mathematical Statistics”. 4. 4.3. Rank sum test: Mann – Whitney U test and kruskal Wallis test. Pearson Education Asia. TESTING OF HYPOTHESIS: 12 Hypothesis testing: one sample and two sample tests for means and proportions of large samples (z-test).. Statistics for Business and Economics”.C..O’ and Hand M.P. 2002. Connel R.. 2001.. Krehbiel T. “Business Statistics in Pratice”.. “Statistics for management”. “Business Statistics: A First Course”. Levine D. Bowerman B. New Delhi. New Delhi..D.. 1993. 7th edition. and Berenson M. Macmillan India Ltd. Sweeney D.B. seasonal variations and irregular variations. and Williams T. One sample run test. “Complete Business Statistics”. one sample and two sample tests for means of small samples (t-test). 2004. cyclical variations. New Delhi.M.L.A.R. 2nd edition. 2002. Hooda R. Chi-square tests for independence of attributes and goodness of fit. and Rubin D. REFERENCES: 1. Ltd. and Sounderpandian J.. 3.S. rank correlation. F-test for two sample standard deviations. Prentice Hall of India Pvt. 5th edition. 5. Thomson (South – Western) Asia Pte.J. estimation of regression line. 2002. TOTAL : 45 TEXT BOOKS: 1..K. and Kapoor V.. New York. trend analysis.. 8th edition. CORRELATION. 2... HarperCollins college Publishers. Tata McGraw – Hill Publishing Company Ltd. 4 .

employment. New Delhi.. inflation. Tata McGraw-Hill publishing company Ltd..multiplier – accelerator – business cycle – the role of fiscal policy – Indian fiscal policy and experiences.. New Delhi. Economics. 2005. G. balance of payment.L. 2003.. New Delhi 2004.M. Paul A. Ahuja H. Indian Economy.. Ruddar Datt and K.BA1602 ECONOMIC FOUNDATIONS OF BUSINESS ENVIRONMENT 4 0 0 100 10 UNIT I – NATURE AND SCOPE OF MACRO ECONOMIC ISSUES: Macro economic variables – national income. etc. 2. Economic Environment of Business. – circular flow of income – national income concepts – measurement of national income – role of economic planning – Indian economic planning. TOTAL : 60 TEXT BOOKS: 1. UNIT III – ANALYSIS OF MONEY MARKET: 10 Demand and supply of money – money market equilibrium – the role of money monetary policy – Indian perspectives.S.. and Nordhaus. Gupta. exchange rate. New Delhi.Chand & Company Ltd. New Delhi.D. Economic Survey (Latest issue). Macroeconomic analysis. S.. 2. Tata McGraw-Hill publishing company Ltd. UNIT II – ANALYSIS OF NATIONAL INCOME: 15 Determination of national income – Keynesian perspective .Sundharam. Theory and Applications. 2001. 5 .Chand & Company Ltd. savings. 3. REFERENCES: 1. investment. UNIT IV – INTEGRATION OF COMMODITY AND MONEY MARKET: 10 Analysis of inflation and unemployment – the role of economic policies – Indian experiences. Government of India (Ministry of Finance). Samuelson. W. S. Macroeconomics. UNIT V – ANALYSIS OF EXTERNAL SECTOR: 15 International trade – trade multiplier – linkage model – the role of trade policy – analysis of performance of Indian economy in external sector.P.

graphical and LP solutions. Decision making under risk – Decision trees – Decision making under uncertainty. Least cost and Vogel’s approximation methods. 12 Queuing Theory . Transhipment Models. Cases of degeneracy. Travelling Salesman problem. Replacement Models-Individuals replacement Models (With and without time value of money) – Group Replacement Models. Assignment Models (Minimising and Maximising Cases) – Balanced and Unbalanced Cases. Game Theory-Two person Zero sum games-Saddle point. Special cases. Dominance Rule.single and Multi-channel models – infinite number of customers and infinite calling source. Sensitivity Analysis. UNIT IV – DYNAMIC PROGRAMMING.BA1603 APPLIED OPERATIONS RESEARCH 3 1 0 100 12 UNIT I – INTRODUCTION TO LINEAR PROGRAMMING (LP) Introduction to applications of operations research in functional areas of management. Solution by MODI / Stepping Stone method.Penalty. Principles of Duality. TOTAL : 60 6 . SIMULATION AND DECISION THEORY 12 Dynamic Programming (DP) – Deterministic Cases-Maximising and Minimising problems. Check for optimality. UNIT II – LINEAR PROGRAMMING EXTENSIONS 12 Transportation Models (Minimising and Maximising Cases) – Balanced and unbalanced cases – Initial Basic feasible solution by N-W Corner Rule. UNIT V – QUEUING THEORY AND REPLACEMENT MODELS. Linear Programming-formulation. Crew Assignment Models. solution by graphical and simplex methods (Primal . Application of simulation techniques for decision making. Two Phase). UNIT III – INTEGER LINEAR PROGRAMMING AND GAME THEORY 12 Solution to pure and mixed integer programming problem by Branch and Bound and cutting plane algorithms. DP techniques for LP problems. Convex Linear Combination (Averages). Solution by Hungarian and Branch and Bound Algorithms. methods of matrices. Dual simplex method.

Second Edition. August 2003. Operations Research. Introduction to Operations Research. Fourth Print. REFERENCES: 1. Operations Research. Vikas Publishing House. 2. third Reprint 2004. Sultan Chand and Sons. Second Edition. Quantitative Techniques (Theory and Problems).D. Pearson Education (Asia). Problem in Operations Research (Methods and Solutions). Tata McGraw Hill. 7 . 4. Ninth Edition. Prentice Hall of India. Vohra N. 2002. Kalavathy S.C. Prentice Hall India.TEXT BOOKS: 1.K. Man Mohan. 2001. 2003. 3. Gupta P. Seventh Edition. Paneerselvam R.. Tulsian P. Vishal Pandey. Hamdy A Taha. 2. Third Indian Reprint 2004. Quantitative Techniques in Management. First Indian Reprint.

Jit S.Chand. FOCUS AND PURPOSE 5 Definition. South-Western. 7th edition. Fred Luthans.. Ltd. Organisational Behavior. Organizational effectiveness – perspective – effectiveness Vs efficiency – approaches – the time dimension – achieving organizational effectiveness. LEADERSHIP AND POWER 8 Meaning – importance – leadership styles – theories – leaders Vs managers – sources of power – power centers – power and politics. Organizational development – characteristics – objectives – team building. 9th edition. 3. Schermerhorn. Job satisfaction – determinants – measurements – influence on behavior. GROUP BEHAVIOUR 10 Organization structure – formation – groups in organizations – influence – group dynamics – emergence of informal leaders and working norms – group decision making techniques – interpersonal relations – communication – control. 2001. John Wiley. 1998. McGraw Hill Book Co. Organisational behavior. 4. Stephen P. 2001. 2002. 2. 5. DYNAMICS OF ORGANIZATIONAL BEHAVIOURS 10 Organizational climate – factors affecting organizational climate – importance. Organisational Behavior. McGraw Hill. Organisational Behavior. Organisational Behavior. Jaffa Harris and Sandra Hartman. Organisational behaviour. Hellriegel. Attitudes – characteristics – components – formation – measurement. need and importance of organizational behaviour – nature and scope – frame work – organizational behaviour models. Organizational change – importance – stability Vs change – proactive Vs reaction change – the change process – resistance to change – managing change. 2nd edition. hunt and Osborn.BA1604 ORGANIZATIONAL BEHAVIOUR 3 0 0 100 1. 2001. Vikas publishing House Pvt. 3. 4. 2001. Motivation – importance – types – effects on work behavior. BA1605 COMMUNICATION SKILLS 8 3 0 0 100 . 5. Prentice Hall of India. Slocum and Woodman.Robins. 9th edition. Organisational Behaviour. 2001. TOTAL : 45 TEXT BOOKS: 1. INDIVIDUAL BEHAVIOUR 12 Personality – types – factors influencing personality – theories – learning – types of learners – the learning process – learning theories – organizational behaviour modification. Jaico. New Strom & Davis. 2. REFERENCES: 1. Perceptions – importance – factors influencing perception – interpersonal perception. Thomson Learning. 2.

1. REFERENCES: 1.Shurter. paragraph writing. 2. 4. 9 . agendas.Riordan – Technical Report Writing Today – AITBS Publishing & Distributors. enquiries.Genrson and Steven M. feedback. Sharan J. Pettit and Mary E. India 5th edition – 2000.Flatley – Lesikass Basic Communication Tata McGraw Will 8th Edition – 1999. 3.Gerson – “Technical Writing – Process and Product” – Pearson Education – 2000. persuasion. attending and conducting interviews. McGraith – Basic Managerial Skills for all Prentice Hall of India – 6th Edition 2002. participating in discussions. 2. Robert L. Halliday. notice. Memos. forms of business communication. listening barriers to listening. coherence and cohesion. Choice of vocabulary. orders. TOTAL :45 TEXT BOOKS: 1. BUSINESS CORRESPONDENCE 12 Business letter. minutes. letters of application. Stevel. 5. organization. Daniel G.Ky R. Cohesion in English. Effective letters in business Thrid Ed. letter of complaints. oral fluency development. 2. variables. Pauley.Lesikar. COMMUNICATION PROCESS 7 Interpersonal perception. London 1976. project reports. tenders. sales letters. John D.A. PROJECT REPORTS 9 Project proposal. 4. selective attention. E. presentation skills. Raymond V. appraisal reports. Longman. COMMUNICATION IN BUSINESS 8 Systems approach. paralinguistic features. 1983. debates and conferences. TECHNICAL REPORTS 9 Format. M.Hasan. management and communication. 3. factors facilitating communication.

Y. intangible assets.2 Accounting Mechanics 15 Basic records.N. ACCOUNTING FOR MANAGEMENT 3 1 0 100 FINANCIAL ACCOUNTING: 9 1. Ltd. Standard cost system. Process costing.. cash flow and funds flow statement analysis 2.BA1606 1. Responsibility accounting and performance evaluation. R.. 2000.K. New Delhi. 1. Incremental analysis. COST ACCOUNTING AND MANAGEMENT ACCOUNTING: 12 12 2.John Dearden Accounting for Managemnt text and cases – Vikas publishing house.1 Cost Accounts: Accounting for manufacturing operations. REFERENCES: 1. classification of manufacturing costs. M.. Ltd. Fixed assets and depreciation accounting.S.K. The balance sheet and related concepts. Special order decision. Charles T. Activity Based costing.Sahaf – Management Accounting (Principles & Pratice): Vikas Publishing House Pvt. scrap or rebuild decisions. 3. generally accepted accounting principles. (2002) 2.A..2 Management Accounting: 12 Relevant Cost for decision making. Target costing. 2.. Joint product decision. New Delhi. Ltd. Make or buy decisions. 4.3 Analysis of financial statements Financial ratio analysis. 1. matching revenues and expenses. Cost-Volume – Profit Analysis.Hornegren – Introduction to management accounting Prentice 10 . 2. Costing and the value chain. Cost Accounting Systems: Job order costing.Chand & Co. Bhattacharya S. 2004.Jain – Management Accounting. New Delhi. conventions and concepts.Narayanaswamy – Financial Accounting – A managerial perspective Prentice Hall India Pvt. Tata McGraw Hill publishing company Ltd. R. sell. preparation of financial statements. cost and management Accounting. 2004.Khan & P. New Delhi. Inventory pricing and valuation.Pillai & Bagavathi – Managemnt Accounting S. Production constraint decisions. M. Accounting for manufacturing costs.1 Introduction to Financial. TOTAL : 60 TEXT BOOKS: 1. revenue recognition and measurement. Budget: As a planning and control tool. the profit and loss account and related concepts/ Introduction to inflation accounting introduction to human resources accounting.

enforcement of secondary liability. Ltd. New Delhi. Elements of mercantile law – Sultanchand and company. 3. BA1607 LEGAL ASPECTS OF BUSINESS 3 0 0 100 1. INCOME TAX ACT AND SALES TAX ACT: 5 Corporate Tax Planning. Payment of Bonus Act. Agency Nature of agency – How created. The Sale of Goods Act 1930: Sales contract. discharge of negotiable instruments.D.Gogna. MERCANTILE AND COMMERCIAL LAW 15 The Indian Contract Act 1872: Essential of a valid contract. 11 . Agent’s authority and liability of principal and third party: Rights and duties of principal.S. Ltd.Chand & Co. S. Negotiable instruments Act 1881: Nature and requisites of negotiable instruments. Minimum Wages Act. holder in due course. 1999. Formation of a contract.Hall. duties and liabilities of Directors. 4. special rules for cheques and drafts. winding up of companies. Industrial Disputes Act. liability of principal or agents torts.. conditional sales and rights of an unpaid seller. including Value Added Tax. Formation. REFERENCES: 1. COMPANY LAW 10 Major principles – Nature and types of companies.. Corporate Governance. 2. Calcutta – 1996. performance of sales contracts. N. Sen & Mitra – Commercial and Industrial law – The world press. transfer of title and risk of loss. 2001. New Delhi. INDUSTRIAL LAW: 10 An Overview of Factories Act.P. performance of contracts. Memorandum and Articles of Association. 5. Void Agreements. P. warranties in sales contract. Quasi contracts. agents and Third party.Kapoor. Pvt. Payment of Wages Act. Power. Mercantile Law. Overview of Sales Tax Act. New Delhi – Latest edition. Prospectus. transfer of negotiable instruments and liability of parties. 2. termination of agency. breach of contract and its remedies. CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LAWS: 5 TOTAL : 45 TEXT BOOKS 1.

and Production.Time study.2. Operational. n jobs thro’ 3 machines. Process. Dr. 3. Dependent Demand Inventory models – MRP and MRP II systems Introduction to ERP. Methods (Qualitative and Quantitative). Forecasting – Types. II SEMESTER CORE SUBJECTS BA1651 1. Quantity discount models. / Kanban. Work 12 . Basic EOQ. ABC Systems) Independent Demand Inventory Models – Fixed order system. LAYOUT LOCATION AND WORK MEASUREMENT 9 Facility Location Decisions (FLcD) – Selections of country. MATERIAL AND INVENTORY MANAGEMENT: 9 Material Management (MM) – Handling Technology (Robots. SCHEDULING AND PROJECT MANAGEMENT METHODS 9 Johnson’s Algorithm for job sequencing (n job thro’ 2 machines. region and site.Singhania Direct Taxes Planning and Management (Latest edition) Respective Bare Acts. Methodologies (Distance Minimising.Vinod K. 4. Computer software systems (CRAFT. Planning Product design and development – Applications of CAD. Automated storage and retrieval systems (ASRS) and methods (JIT. Queuing analysis and Critical Ratios as methods for job scheduling. 2. computation of processing time. ALDEP). Standardisation. Aggregate and Capacity Planning. FACILITY. functions and communication in POM. Types of variation in data. System. work measurement methods (WM) . Computer Integrated Manufacturing and Services Systems. methods-time measurement. e-business and e-operations strategies. Resource leveling techniques. Line Balancing and performance ratios. History. Expert systems. floats and critical path. Global /trade operations and supply network applications. PLANNING AND FORECASTING 9 Introduction to Strategic. PERT / CPM – Drawing the network. Group Technology (GT) and Research and Development. Minimising forecasting errors and selection of forecasting methods. n jobs thro’ m machines and 2 jobs thro’ m machines) Use of Gantt charts. Facility Layout Decision (FlyD) – Types (Fixed Position. Flexible). EBQ Models. Tactical. PRODUCTION MANAGEMENT 3 0 0 100 9 INTRODUCTION TO PRODUCTION AND OPERATION MANAGEMENT: Production and Operations Management (POM) – Need. Types. 5. 3. CORELAP.

Sampling. White color measurement and learning curves. Using WM to increase productivity. TOTAL : 45 13 .

Operation Management. 3. First edition 2005.TEXT BOOKS: 1. Robert H. Strategic operations Management (The new competitive advantage). First Indian edition 1997. Prentice Hall of India. Sang M Lee and Marc J Schniederjans. 2002. Thomas E Morton. Mahapatra P B. Computer Aided Production Management. 14 . Vikas Publishing House. Martand T Telsang. 2001. First Indian reprint 2003.Paneer Selvam. 3. All India Publishers and Distributors. Vikas Publishing House. Production Management. 2. S Chand and Company. First Indian reprint 2003. Production and operations management. Lowson. Production and Operations Management. R. 2. Prentice Hall of India. REFERENCES: 1.

Bank finance and Commercial paper. 8th edition.BA1652 FINANCIAL MANAGEMENT 3 0 0 100 1 FOUNDATIONS OF FINANCE 9 . 2. Trade credit. Project selection under capital rationing. Nature of capital budgeting. share splits. 2000 2. New Delhi 2001.K. Aswat Damodaran. hire purchase. 4th edition. Ltd. valuation of bonds and shares option valuation. Inflation and capital budgeting. project financing. Dividend policy. Payback. time value of money. Vikas Publishing House Pvt. lease. Accounting rate of return. Aspects of dividend policy. Comparison of DCF techniques. REFERENCES: 1..Vanhorne – Financial Management and policy – Perason Education Asia (low priced edition). Profitability Index. pentice – Hall of India Pvt.. 45 TEXT BOOKS 1. 5 LONG TERM SOURCES OF FINANCE: 9 . 2004. Principles of working capital: Concepts need. 2 INVESTMENT DECISIONS: 9 Capital Budgeting: Principles and techniques. Accounts Receivables Management and factoring. 4 WORKING CAPITAL MANAGEMENT: 9 .Y. Concept and measurement of cost of capital. Identifying relevant cash flows. Specific costs and overall cost of capital 3 FINANCING AND DIVIDEND DECISION: 9 . Evaluation Techniques. Ltd. Determinants. Cost of capital and revaluation. 1999 M. designing capital structure. issues and estimation of working capital.M. I. Corporate Finance Theory and practice.. Cash management. 3. John Wiley & Sons. Khan and P. (latest edition) 15 . Financial and operating leverage. venture capital financing. James C. strategies and techniques. New issues market Long term finance: Shares debentures and term loans. Text. Inventory management. Indian capital and stock market. Internal Rate of Return.Pandey Financial Management. forms of dividends. forms of dividend policy. practical considerations. Net Present Value. Introduction to the concept of risk and return of a single asset and of a portfolio. capital structure. Working capital finance. Problems and cases Tata McGraw Hill Publishing company Ltd. practical consideration.Jain Financial management. Financial management – An overview. Hrishikes Bhattacharya – Working capital management.

prentice hall of India P (ltd). 2000 NAG. Micheal R. 3. demand estimation. J. Douglas. marketing successfully A professional perceptive. Advertisement and personal selling. customer perception. competitor analysis and related aspects – preparation of marketing research report – sample case studies. 10 INFORMATION TECHNOLOGY IMPACT ON MARKETING DECISIONS: Online marketing – web based marketing programmes – emerging now trends and challenges to marketers. New Delhi 2001.Darymple marketing management John Wiley & Sons. Marketing South western. Vikas Thomson learning 2000. 10 TOTAL : 60 2. 6. process – tools and techniques – application of marketing research – product launching. McGraw Hill. customer satisfaction. 2000. brand preferences. 2. Marketing Management and Information Technology 16 . Phlip Kortler: Marketing management (Millenium edidtion). macmilan 2001. Marketing management. 15 MARKETING RESEARCH: Types.BA1653 1. 3. Zikmand d’Amico. Thomson Learning. Marketing Management. TEXT BOOKS 1. 15 Understanding Industrial and individual buyer behavior – influencing factors – responding buyer behaviour – building customer satisfaction – marketing to organization and marketing of services. retail stores image. 5. distribution.Czinkota & Masaaki Kotabe. advertising. 5. REFERENCES: 1. 4. 4. pricing decisions – channel design and management – retailing and wholesaling – promotion methods. developing marketing mix. 10 Product planning and development – product life cycle – brand management. 2002 Aakar Day. 2. Kumar. MARKETING MANAGEMENT 4 0 0 100 Marketing conceptual frame work – marketing environment – customer oriented organization – marketing interface wit other functional areas marketing in a globalised environment. developing new product – market segmentation – targeting and positioning. Boyd Walker. public relations. customer relationship. Essential of Marketing Research Keith Flether.

TOTAL : 45 TEXT BOOKS: 1.7. Selection process screening – tests . 3.Varshney. Human Resource Management. 2001. R. Decenzo and Robbins. REFERENCES: 17 . Promotion. Sultan Chand 2000. 2001.benefits – self development – knowledge management. PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT: 5 Evolution of human resource management – the importance of the human factor – objectives of human resource management – role of human resource manager – human resource policies – computer applications in human resource management. demotion.medical examination – recruitment introduction – importance – practices – socialization benefits. marketing management Indian perspective. 1998. 4. 6th edition. 2. transfer and separation – implication of job change. Prentice Hall of India. Wilsey. 2. The control process – importance – methods – requirement of effective control systems grievances – causes – implications – redressal methods. BA1654 HUMAN RESOUCE MANAGEMENT 3 0 0 100 1.Gupta.L. SUSTAINING EMPLOYEE INTEREST: 12 Compensation plan – reward – motivation – theories of motivation – career management – development mentor – protégé relationships. PERFORMANCE EVALUATION AND CONTROL PROCESS: 10 Method of performance evaluation – feedback – industry practices. TRAINING AND EXECUTIVE DEVELOPMENT: 10 Types of training methods purpose benefits resistance. THE CONCEPT OF BEST FIT EMPLOYEE: 8 Importance of human resource planning – forecasting human resource requirement – internal and external sources. Executive development programmes – common practices . Biswajeet Pattanayak. Prentice Hall.validation – interview . S. Human Resource Management.L. 5.

REFERENCES: 1. Management Information system: Conceptual Foundations. TOTAL : 45 TEXT BOOK: 1. Kenneth C. Laudon and Jane Price Laudon. Steven Alter. EIS. 1997. 2. procedures control. Structure and Development. 2002. INFORMATION SYSTEM: 10 Functional areas. production. 2. and Mamoria S. concepts and knowledge representation – managing international information system. 4. Joyce J. software quality assurance – systems methodology – objectives – Time and Logic. McGraw Hill. ES – comparison. Pearson Education Limited. 2. McGraw Hill. Finance. Management Information systems Managing the digital firm. Himalaya Publishing Company. Dessler Human Resource Management. Elam. 3. 1998. production. Case series for Management Information System Silmon and Schuster. designing structured programs. 4.Davis. SYSTEM AUDIT: 10 Software engineering qualities – design. McGraw Hill 2002. 1974.B. Pearson Education Limited. 3. Wayne Cascio. Pearson Education Asia. software metrics. SYSTEM DEVELOPMENT: 8 Modern information system – system development life cycle – structured methodologies – designing computer based method. BA1655 MANAGEMENT INFORMATION SYSTEM 3 0 0 100 1. Human Resource Management. marketing. Information system – A Management Perspective – Addison 18 .Personnel Management. Concepts of DSS. 2002. service. IMPLEMENTATION AND CONTROL: 10 Testing security – coding techniques – detection of error – validation – cost benefits analysis – assessing the value and risk information systems. Mamoria C. Human Resource Management. INTRODUCTION: 7 Information system – establishing the framework – business model – information system architecture – evolution of information systems. Managing Human Resource. 5. software specification. Custom Publishing 1996. Ivancevich. 5. personnel – levels. Gordon B. Knowledge and Human dimension – software life cycle models – verification and validation. 3. Eugence Mckenna and Nic Beach.1.

QFD process. 6. Ishikawa. James AN O’ Brein. Terotecchnology. product life characteristics curve. House of quality (HOQ). Management Information Systems. design. Reliability concepts – definitions. 2. Customer Focus – customer perception of quality. PRINCIPLES AND PHILOSOPHIES OF QUALITY MANAGEMENT 9 Overview of the contributions of Deming. Japanese 5S principles and 8D methodology. signal to noise ratio. Voice of customer. information organization. Seven new management tools. reliability in series and parallel. reengineering process. Translating needs into requirements. applications.Reynolds Principles of Information Systems – A Managerial Approach Learning. 5. Seven old (statistical) tools. Total producti9ve maintenance (TMP) – relevance to TQM. Ralph M. New Delhi. 1999. – Wesley. Process capability – meaning.Stair and George W. customer retention. Information Technology Management making connection for strategic advantage – John Wiley. Taguchi. STATISTICAL PROCESS CONTROL AND PROCESS CAPABILITY 9 Meaning and significance of statistical process control (SPC) – construction of control charts for variables and attributed. FMEA stages. Cost of quality. QUALITY SYSTEMS ORGANIZING AND IMPLEMENTATION 9 19 . benefits and limitations. Concepts of Quality circle. failure rate. Bench marking and POKA YOKE. Juran Crosby. 3. INTRODUCTION TO QUALITY MANAGEMENT Definitions – TOM framework. building a HOQ. process and documentation. awareness and obstacles. Dimensions of product and service quality. 4. significance and measurement – Six sigma concepts of process capability.4. Business process re-engineering (BPR) – principles. loss function. Taguchi techniques – introduction. mission and policy statements. 1999. Failure mode effect analysis (FMEA) – requirements of reliability. 5. Quality – vision. 1999. benefits. 2001. Turban Mc Lean. Tata McGraw Hill. TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT 9 Quality functions development (QFD) – Benefits. Shingeo and Walter Shewhart. QUALITY MANAGEMENT 3 0 0 100 9 BA1656 1. parameter and tolerance design. Masaaki Imai. Wetherbe. Feigenbaum.

motivation. TOTAL : 45 20 . employee involvement. internet and electronic communications. recognition and reward. Leadership – quality council. TQM culture. Information technology – computers and quality functions. empowerment. Information quality issues. Quality Audits.Introduction to IS/ISO 9004:2000 – quality management systems – guidelines for performance improvements.

E. Mcgraw Hill. First Indian Reprint 2003. Pearson Education. 2. Thrid edition. 3. New Delhi.Besterfield et al. Rose J. 2. Bureau of Indian standards. Total Quality Management. Kogan Page India Pvt Ltd.. Creating quality. 21 . Indian standard – quality management systems – Guidelines for performance improvement (Fifth Revision). Himalaya Publishing House. Total quality management. Dale H. Total Quality Management – Text and Cases.Kolarii. First Edition 2002. 1993. 1995 Poornima M.Charantimath. REFERENCES: 1. 4.TEXT BOOKS: 1. William J. Total Quality Management. Perarson Education (First Indian Reprints 2004) Shridhara Bhat K.

4. Secondary sources of data collection. Special data source: Focus groups. EXPERIMENTAL DESIGN: 7 The laboratory and the field experiment – internal and external validity – factors affecting internal validity. method of sections of a report. the introductory section. THE RESEARCH REPORT: 5 The purpose of the written report – concept of audience – Basics of written reports.BA1657 RESEARCH METHODS IN BUSINESS 3 0 0 100 1. Sampling techniques and confidence in determining sample size. Static and dynamic data-collection methods and when to use each. DATA COLLECTION METHOD: 10 Interviewing. 5. A REFRESHER ON SOME MULTIVARIATE STATISTICAL TECHNIQUES: 15 Factor analysis – cluster analysis – discriminant analysis –multiple regression & Correlation – canonical correlation – application of SPSS package. Descriptive. Stability measures. questionnaires etc. Measurement of variables – scales and measurement of variables – development scales . Hypothesis testing determination of optimal sample size. TOTAL : 45 22 . Hypothesis testing (Analytical and Predictive) – cross sectional and longitudinal studies. The research design. Guidelines for questionnaire design – electronic questionnaire design and surveys. INTRODUCTION TO RESEARCH: 8 The hallmarks of scientific research – the building blocks of science in research – the research process for applied and basic research – the need for theoretical frame work – hypothesis development – hypothesis testing with quantitative data. the synopsis. result section – discussion section – recommendation and implementation section. The integral parts of a report – the title of a report. 2.rating scale and concept in scales being developed. 3. The table of content. The purpose of the study: Exploratory.

New Delhi. John Wiley and Sons Inc. 23 .TEXT BOOKS: 1. New Delhi..Kothari Research Methodology. 1999. ET.. Donald H. sage publication. 2001.Veal.R. Longman. Wishva Prakashan. Research Methods for Business. ltd. 1999. 4. al. Thomson Asia Pvt. Research Methods. C. Uma Sekaran. Research Methodology. Business Research Methods. Business Research Methods.J. Ranjit Kumar. London. doing management research. 2.Schindler. Singapore 2002. REFERENCES: 1. 2. 5. G.W. Raymond-Alain Thie’tart. London. Donald R. New Delhi.Ticehurst and A. Sage Publication.Mc. 1999. 2000. New York.Burney. Tata McGraw Hill Publishing CompanyLimited. 3. 2000.Cooper and Ramcis S.

MS Word. INHOUSE DEVELOPMENT OF A PACKAGE. MS Power Point. MS Project. Accounting packages Statistical Packages.BA1658 1. BUSINESS APPLIATION SOFTWARE 0 0 4 100 20 BUSINESS APPLICATION SOFTWARE: MS office – MS Excel. Operations Research Package. Packages in functional areas of management. 2. front-end tool – Visual basic or Developer 2000. 3. Total 20 : 60 24 . MS Access. DATABASE MANAGEMENT PACKAGES: 20 Sqlserver or oracle or ingress. MS Front Page.

Richard M. Anand K. 3. New Delhi. John. Tata McGraw Hill. UNIT III: GLOBAL STRATEGIC MANAGEMENT 10 Structural design of MNEs – strategic planning – strategic considerations – national Vs global competitiveness. 5. 4. New Delhi. International Management’. 2001. ‘International Business’. International business. IIkka A. Bangalore. New Delhi. Tata McGraw Hill. Asia. 2000. Pitman publishing.Hills. Charles W. 3. Francis Cherunilam. 2003. ‘International Business’.Radebaugh. UNIT II: INTERNATIONAL BUSINESS ENVIRONMENT 10 Globalization of business – economic.Hodgetts and Fred Luthans. 2006. 2. political and cultural environment of international business – WTO and trade liberalization – emerging issues – implications for India –regional trade blocks – inter – regional trade among regional groups. 4. Total 45 periods TEXT BOOKS: 1. New Delhi. Prentice Hall of India.Sundaram and I. Vyuptakeshgaram. 2003. REFERENCES: 1. Roger Bennett. 2000. ‘International Business’. Pearson Education Asia. ‘The International Business Environment’.III SEMESTER CORE SUBJECTS BA 1701 INTERNATIONAL BUSINESS MANAGEMENT 3 0 0 100 8 UNIT I: INTRODUCTION Definition – trade and investment flow – economic theories – forms of international business – Trade Policy – Export promotion – Export procedures and documents – FOREX management – exchange rate determination – Exchange risk – Managing exchange rate. UNIT V: CONFLICT IN INTERNATIONAL BUSINESS & NEGOTIATIONS 7 Factors causing conflict – conflict resolution actions – the role of negotiations in international business – the role of international agencies in conflict resolution. Stewart Black. ‘International Business’. Irwin McGraw Hill. Michael R. 2. ‘International Business’. 25 . New Delhi. 2005. UNIT IV: CONTROL AND EVALUATION OF INTERNATIONAL BUSINESS 10 Control of MNEs – approaches to control – the role of information systems – performance measurement – mechanics of measurement – various performance indicators – evaluation and evaluation systems. New York. Thompson.Czinkota. 1999.Ronkainen and Michael M.L.Daniels and Lee H. D. pearson Education. ‘International business’ . wheeler publication.Moffett. New Delhi. Don Ball and Wendell McCulloch.

Chennai. 1998. UNIT III: STRATEGIES 8 Building competitive advantage through functional level strategies.Strategy in the Global Environment-Corporate Strategy-Vertical Integration-Diversification and Strategic Alliances.Distinctive Competencies-Resources and Capabilities durability of competitive Advantage. 2005. 1998. Charles W. An Integrated approach’ – Houghton Miflin Company.Building and Restructuring the corporation-Choice of Strategies–Balance Score Card. 2. Princeton New Jersey.Business level strategy.Hax. Podolny – ‘Strategic Management’ – John Wiley 2001. 5.Entrepreneurial Ventures and Small Business Strategic issues for Non Profit organisations. Lawerence G. UNIT IV: STRATEGY IMPLEMENTATION & EVALUATION 8 Designing organisational structure-Designing Strategic Control SystemsMatching structure and control to strategy-Implementing Strategic changePolitics-Power and Conflict-Techniques of strategic evaluation & control. Ltd. ‘Making strategy work’. Thomas L.Jones – ‘Strategic Management Theory. CASES IN STRATEGIC MAMAGEMENT 5 Total 45 periods TEXT BOOKS 1. Saloner. 26 .L. REFERENCES 1. UNIT V: OTHER STRATEGIC ISSUES 8 Managing Technology and Innovation. the Concept of Strategy and the Strategy Formation Process .BA1702 STRATEGIC MANAGEMENT 3 0 0 100 UNIT I: STRATEGY AND PROCESS 8 Conceptual framework for strategic management.A formal Strategic Planning Process Corporate Governance and Social responsibility. 6th Edition. 4. Shepard. Person publishing company.. Majluf – ‘The Strategy Concept and Process’ – A Pragmatic Approach – Pearson Education Publishing Company.Avoiding failures and sustaining competitive advantage. Nicholas S.David Hunger – ‘Strategic Management’ Addison Wesley Longman Singapore Pvt. Azhar Kazmi – ‘Business Policy & Strategic Management’ Tata McGraw Hill Publishing Company Ltd. Wheelen.. 2005. J.Hill & Gareth R. UNIT II: COMPETITIVE ADVANTAGE 8 External Environment .Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure National Context and Competitive advantage Resources.Capabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage. Harvard Business Review – ‘Business Policy’ – part I & II Harvard Business School. 2. 3. Second Edition. Hrebiniak. New Delhi – Second Edition.. Arnoldo C. 2000. All India Publisher and Distributors.

Direct marketing – definition .salesman oriented techniques. Marketing management. Ramneek Kapoor.Customer oriented techniques.handling complaints.6. Mac Millan India Pvt Ltd.sales Force Management Quantitative and qualitative planning of sales force. Leadership and Technology. 2.Sales Polices and Procedures. Sales Management. Team work.appraisal of performance and promotiondirection and control of sales force.assigning territories reasons for selling and using quotas.government department oriented techniques.Raut. Charles M. Edward W.P. UNIT II: SALES FORCE MANAGEMENT 9 Salesmanship – Meaning – importance .Sales Management Decisions.scope and importance of direct marketing . Strategies & Cases.catalogue marketingnetwork marketing.Terms and conditions of sale. UNIT III: SALES VOLUME AND TERRITORY MANAGEMENT 9 Objectives of sales forecasting.methods and procedures of sales forecastingsales budgets. Futvell . Gupta. MARKETING – ELECTIVES BA 1721 SALES MANAGEMENT 3 0 0 100 UNIT I: MEANING AND FUNCTIONS 8 Introduction . Norman A. South Western. designing Sales Territories and Quotas.role of service in industrial selling. Sixth Edition.and data base marketing.Organization of the Sales Department. 5th Edition. Fundamentals of Sales Management.responsibilities of sales managers .nature and characteristic of industrial goodsprocedures in buying industrial goods. Salesmanship & Sales Management.compensation.administering the quota system.focus on customer satisfaction and building seller customer relationship. Richard R. 2003. Case studies on above mentioned topics.structures .types of quotas and quota selling procedures.Goveni. Total 45 periods TEXT BOOKS 1.recruitment and selectiontraining.challenges in direct marketing UNIT V: INDUSTRIAL SELLING 10 Concepts of Industrial Selling.direct marketing mode – telemarketing.motivation.C. K.Objectives .determination of functions . Prentice Hall.process of selling . Thomson learning. 2005. Vikas Publications. 2005. 2.dealer oriented techniques. P. Gollakota & Srinivasan – ‘Business Policy and Strategic Management – Concepts and Application’ Prentice Hall of India.Sahu. UNIT IV: SALES PROMOTION 9 Sales Promotion Techniques .sales department’s integration with other departments.sales management Vs.K.Still. Third Revised Edition. REFERENCES 1. 27 .Meaning and Objectives .Cundiff.

2. MacMillan Publishing Co. Nimit Chowdhary and Monika Choudhary. UNIT IV: SERVICE DELIVERY 10 People in services – service process – distributing service direct distribution. BA1722 SERVICES MARKETING 3 0 0 100 UNIT I: INTRODUCTION TO SERVICES MARKETING 9 Services economy – evolution and growth of service sector – nature and scope of services – characteristics – classification – service market potential – expanded marketing mix for services – service quality – introduction to gaps model and SERVQUAL dimensions. “Services Marketing”.Honeycutt. “Services Management and Marketing a ‘CRM Approach”. John Wiley and sons England 2001. Jochen Wirtz. John B.Ford. 5. Chiristropher H. 4. 2004. 4. 3. Crest Publishing House. 2004. Halen Woodroffe. educational.3. New Delhi. logistics. Routledge Publisher. Antonis C. UNIT V: MARKETING STRATEGIES FOR DIFFERENT SERVICES 7 Formulating service marketing strategies for health. New Delhi. et. 2005. channel functions. Pearson Education.Simintiras. New Delhi. UNIT III: SERVICE DESIGN 9 Levels of service product – Service life cycle – new service development – service blueprinting – physical evidence and service scape – competitive differentiation of services – service positioning strategies – developing positioning maps – pricing of services – methods and specific issues. Gordon Bolt. entertainment and public utility services. “Services Marketing”. information technology. 28 . UNIT II: FOCUS ON CUSTOMERS 10 Assessing service marketing opportunities – customer expectations and perceptions of services – customer behaviour specific to usage of services – service markets segmentation – market targeting and selection. al “Services Marketing Operation Management and Strategy” Biztantra. Earl D. financial. the Indian experience. Sales Management: A Global Perspective. “Text book of Marketing of Services”. Market & Sales Forecasting. McMillan Publishing Co. tourism. Total 45 periods REFERENCES: 1.Lovelock. Christian Gronroos. New Delhi 2003. Kenneth E Clow. channels selection. hospitality. impact of information technology – designing communications mix for promoting services – building service customer relationships and service recovery – role of internal marketing in service delivery.

UNIT IV: INTRODUCTION TO SALES PROMOTION 10 Scope and role of sale promotion – definition – objective sales promotion sales promotion techniques – trade oriented and consumer oriented. Kogan Page. T. Singapore. Michel A Belch.H. Julian Cummings. “Integrated Advertisements. “Advertising & Sales Promotion”. 29 . McGraw Hill. S. Advertising and Promotion. Prentice Hall of India. “Services Management. 2001. George E Belch. New Delhi.V. Bhattacharjee. An Indian Respective” Jaico Publishing House. E. Economic and Legal Implications of Advertisements – setting advertisement objectives – Ad.Betch and Michael. Agencies – selection and remuneration – advertisement campaign. MC.6. Donald Baack. Total 45 periods REFERENCES: 1. Kenneth Clow. Excel Books. BA1723 ADVERTISING AND SALES PROMOTION 3 0 0 100 8 UNIT I: INTRODUCTION TO ADVERTISEMENT Concept and definition of advertisement – Social. 1998. 4. 5. Promotion and Marketing communication”. 2003. Chennai.Kazmi. UNIT V: SALES PROMOTION CAMPAIGN 10 Sales promotion – Requirement identification – designing of sales promotion campaign – involvement of salesmen and dealers – out sourcing sales promotion national and international promotion strategies – Integrated promotion – Coordination within the various promotion techniques – online sales promotions. New Delhi. Graw Hill. Satish K Batra. UNIT III: DESIGN AND EXECUTION OF ADVERTISEMENTS 10 Message development – different types of advertisements – layout – design appeal – copy structure – advertisement production – print – Radio. 3. 2005. “Advertising & Promotion”. London 1998. and web advertisements – Media Research – testing validity and reliability of ads – measuring impact of advertisements. 2. UNIT II: ADVERTISEMENT MEDIA 7 Media plan – type and choice criteria – reach and frequency of advertisements – cost of advertisements related to sales – media strategy and scheduling. “Sales Promotion”.H.

Sultan Chand. K. 7. Sheth Mittal. “Consumer Behaviour A Managerial Perspective”. Leon G. buyer & consumer Behaviour. “Consumer Behaviour an Indian Perspective”. New Delhi 2002.. “Consumer Behaviour”. New Delhi – 2004.L. New Delhi. New Delhi 2002. Schiffman. Concepts Applications and Cases”. Thomson Asia (P) Ltd. New Delhi 2001. Henry Assael. New Delhi 2005. Goal Gotia Publishing Co. 3.post purchase behaviour – Consumer expectation and satisfaction – managing dissonance – consumer loyalty–types of loyalty programmes.K. Lindquist and M. Total 45 periods REFERENCES: 1. 2. Theory and Marketing application”. 30 . 7 UNIT V: ADDITIONAL DIMENSIONS Consumerism – consumer protection – difficulties and challenges in predicting consumer behaviour – online consumer behaviour – organizational and industrial buyer behaviour – consumer behaviour in Indian context – emerging issues. Pearson Education. 4. New Delhi. David L. 5. McGraw Hill. UNIT II: CONSUMER AS AN INDIVIDUAL 10 Consumer needs and motives – personality and consumer behavior – consumer perception – learning – consumer attitudes – attitude formation and change – communication and persuasion – self image – life style analysis. Albert J Della Bitta. Gupta & Sumitra Pal.Joseph sirgy. UNIT III: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 10 Group dynamics and consumer reference groups – Family – Social class cultural and sub-cultural aspects – cross cultural consumer behaviour. Biztantra Publication. 8. S. Leslie Lazar Kanuk.BA 1724 CONSUMER BEHAVIOUR 3 0 0 100 UNIT I: INTRODUCTION 8 Consumer behaviour – concepts – dimensions of consumer behaviours – application of consumer behaviour knowledge in marketing decisions – approaches to the study of consumer behaviour.Loudon. Singapore. 6..Raju. 2005. “Consumer behaviour. Vikas publishing house (P) Ltd. 2003. Dominique Xavedel. “Shopper.Srivastava. Ms. UNIT IV: CONSUMER DECISION PROCESS AND POST-PURCHASE BEHAVIOUR 10 Personal influence and opinion leadership – diffusion of innovations – consumer decision – making process – models of consumer decision process – NicosiaHoward Sheth and Engel-Kollat model. 2002. Consumer behaviour strategic approach Biztantra. Jay D. “Consumer Behaviour in Indian Context”. “Consumer Behaviour”.

Paul Tmeporal. New Delhi. Kevin Lane Keller. 4. Person Education. Jagdeep Kapoor. The Free Press. as trading asset. private brand – selecting a brand name – functions of a brand – branding decisions – influencing factors. New York. Brand extension – brand positioning – brand image building. 10 Total 45 periods 31 . New Delhi. Branding in Asia. Kapferer. 2. Prentice Hall of India. Cobranding. Singapore 2002.finance . Brandex.. UNIT V: BRAND STRATEGIES Designing and implementing branding strategies – Case studies REFERENCES: 1. UNIT II: BRAND ASSOCIATIONS 8 Brand vision – brand ambassadors – brand as a personality. New York. Biztantra.. Lan Batey Asian Branding – “A great way to fly”. 5. brand development through acquisition takes over and merger – Monitoring brand performance over the product life cycle. 3. 2000. New Delhi. UNIT III: BRAND IMPACT 10 Branding impact on buyers – competitors. Vikas publishing House (P) Ltd. 6. UNIT IV: BRAND REJUVENATION 10 Brand rejuvenation and re-launch. S. Jean Noel. 2002. individual brand.Ramesh Kumar. “Strategic brand Management”.BA1725 UNIT I: INTRODUCTION BRAND MANAGEMENT 3 0 0 100 7 Basic understanding of brands – concepts and process – significance of a brand – brand mark and trade mark – different types of brands – family brand.purchase and R & D – brand audit. 2005. John Wiley & sons (P) Ltd. 1992. “Managing Indian Brands”. Brand loyalty – loyalty programmes – brand equity – role of brand manager – Relationship with manufacturing marketing. “Strategic brand Management”. 2003.

Pradeeo Kashyap and Siddhartha raut. UNIT V: COMMUNICATION FOR RURAL MARKET 10 Designing advertisement campaigns for rural markets – media choice – sales promotion techniques – personal selling and publicity – impact of information technology on rural communication.BA 1726 RURAL MARKETING 3 0 0 100 9 UNIT I: RURAL MARKETING CHARACTERISTICS Defining rural market – profile of rural market ad rural consumers – characteristics specific to rural consumer – rural marketing opportunities and challenges. Biztantra. 2004. “New Perspectives in Rural and Agricultural Marketing”. Krishnamachariyula. New Delhi. 2003. UNIT II: RURAL MARKET SEGMENTATION 8 Rural market segmentation – basis of segmentation – selecting target market – product positioning in rural markets. UNIT IV: RURAL MARKETING MIX 10 Products and services – designing innovative products and services to rural market – pricing methods – methods of distribution – role of cooperative sectors – public distribution system. 2. “Rural Marketing text of cases”. “The Rural Marketing”. Ram Kishen. 32 . Mumbai 2005. 2002. Krishnamachariyula. Person Education. Jaico Publishing House. “Cases in Rural Marketing”. Person Education. 3. UNIT III: RURAL CONSUMER BEHAVIOUR 8 Rural consumer behaviour – changing trends – rural consumer decision making process – influencing factors. Total 45 periods REFERENCES 1.

. Seventh Edition. Prentice Hall of India Private Ltd. 2001.Mutual Funds.A. Industry Analysis – Industry classification.Chand & Company Ltd. 33 . Ltd. Himalaya Publishing House. Debt Market.Bhalla.Fischer & Ronald J. Trend – Trend reversals – Patterns . S. Total 45 periods TEXT BOOKS 1.Avadhani – ‘Securities Analysis and Portfolio Management’. Industry life cycle – Company Analysis Measuring Earnings – Forecasting Earnings – Applied Valuation Techniques – Graham and Dodds investor ratios. ‘Security Analysis & Portfolio Management’ – Vikas Publishing House Pvt. Economy and Industry Analysis. Punithavathy Pandian.Jordan.K. New Delhi 2000. UNIT I: FUNDAMENTAL ANALYSIS 9 Economic Analysis – Economic forecasting and stock Investment Decisions – Forecasting techniques. V. Institutional structure in capital market. Investor Protection. 3. Reforms and state of capital market. 2. New issue market and problems. 1997... UNIT II: CAPITAL MARKETS 10 Over view of capital market. 2000. REFERENCE: 1. Securities and Exchange Board of India (SEBI). Donald E.ELECTIVES BA1727 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 3 0 0 100 UNIT I: INVESTMENT SETTING 8 Investment setting – Securities – Sources of investment information – Security market indications – Security Contract regulation Act.Moving Average – Exponential moving Average – Oscillators – ROC Momentum – MACD – RSI – Stoastics.FINANCE . V. UNIT IV: TECHNICAL ANALYSIS 9 Fundamental Analysis Vs Technical Analysis – Charting methods – Market Indicators.. ‘Investment Management’. ‘Security Analysis & Portfolio Management’. UNIT V: PORTFOLIO MANAGEMENT 9 Portfolio Theory – Portfolio Construction – Diagnostics Management – Performance Evaluation – Portfolio revision.

Verma J.K. Trevor Watkins & Mike Wright. – Issue Marketing – Advertising Strategies – NRI Marketing – Post Issue Activities. 1997. Hyderabad. 1990. 10. ‘Financial Services’ – Tata McGraw-Hill. etc.N. FIIs. 2.SERA. MFs.Role of Registrars – Underwriting Arrangements. UNIT III: OTHER FEE BASED MANAGEMENT 10 Mergers and Acquisitions – Portfolio Management Services – Credit Syndication – Credit Rating – Mutual Funds . Bhalla. Sage. Advertising Consultants. ‘A Manual of Merchant Banking’.Legal and Regulatory Frameworks – Relevant Provisions of Companies Act. New Delhi. 8.Business Valuation.BA1728 MERCHANT BANKING AND FINANCIAL SERVICES 3 0 0 100 UNIT I: MERCHANT BANKING 5 Introduction – An Over view of Indian Financial System – Merchant Banking in India – Recent Developments and Challenges ahead – Institutional Structure – Functions of Merchant Banking . 1990. 1997. off . Bharath Publishing House. ‘Venture Capital Financing in India’. 6. etc. REFERENCES: 1. Sage. ‘Indian Financial System’ – Vikas Publishing House.K. 11. Kothari V. UNIT V: OTHER FUND BASED FINANCIAL SERVICES 8 Consumer Credit – Credit Cards – Real Estate Financing – Bills Discounting – Recent Developments in Factoring and Forfaiting – Venture Capital.Khan. 34 . ‘Lease Financing.1991. V. etc. New Delhi. . 7. Heinemann Professional Pub. 4. ‘Indian Financial System’. ‘International Financial Centers’. J.C. 3rd Edition. New Delhi.Shore Issues. Singh. Anmol. New Delhi.. 2001. Wadhera and co. Ennew. 2002. and Dilbag. . 2005. Registrars.C. UNIT II: ISSUE MANAGEMENT 12 Role of Merchant Banker in Appraisal of Projects. Machiraju. 2002. Hire Purchase including Consumer Credit’.. Varshney P. Bhalla.Sriram. ‘Marketing of Financial Services’. 2nd Edition.SEBI guidelines. 2. 9.. 5... 1992. Hire Purchase & Factoring’.C. Sadhale H. & Mittal D.Verma. OTCEI and NSE. 3.Y. New Delhi. Designing Capital Structure and Instruments – Issue Pricing – Pricing – Preparation of Prospectus Selection of Bankers. Total 45 periods TEXT BOOKS 1.. – ‘Management of Financial Services’ – Mnmol. and Brokers. 1997. ‘Mutual Funds in India’.K. – Offer for Sale – Book – Building – Green Shoe Option – E-IPO Private Placement – Bought out Deals – Placement with FIs. UNIT IV: FUND BASED FINANCIAL SERVICES 10 Leasing and Hire Purchasing – Basics of Leasing and Hire purchasing – Financial Evaluation – Tax Implication. Sultan Chand & Sons. New Delhi..Relation with Stock Exchanges. M.C. 2001. ICFAI. Underwriters. Heinemann Professional Pub. Verma J. V. Trevor Watkins & Mike Wright. ‘Hand Book of Leasing. Dealing with Bankers to the Issue. ‘Marketing of Financial Services’. K. Relevant Publication of AMFS. Economic Dailies.FEMA.

Certification of Origin Certificate Value. Postal Receipt. Multimodal Transport Document. Certification of Origin.Bill of Landing.) – Payment Terms – Letters of Credit – Pre Shipment and Post Shipment Finance – Forfaiting – Deferred Payment Terms – EXIM Bank – ECGC and its schemes – Import Licensing – Financing methods for import of Capital goods. etc..M.G. Packing List. UNIT III: FOREX MANAGEMENT 9 Foreign Exchange Markets – Spot Prices and Forward Prices – Factors influencing Exchange rates – The effects of Exchange rates in Foreign Trade – Tools for hedging against Exchange rate variations – Forward. Health certificate.. Total 45 periods TEXT BOOKS: 1.Wali and AB Kalkumdrikas. Softer Forms. Official Document: Export Declaration Forms. Export Certification. Certificate of Analysis and Quality. 3. GR Form. Insurance Cover Note. Airway Bill. PP From. UNIT II: EXPORT AND IMPORT FINACE 9 Special need for Finance in International Trade – INCO Terms (FOB. ‘Export Management’ .Performa. Commercial. Futures and Currency options – FEMA – Determination of Foreign Exchange rate and Forecasting. Consular. Weight Certificate. Certificate of Inspection. Risk Covering Document: Insurance Policy. Larceny & Bhattacharya. ‘International Marketing’ . UNIT IV: DOCUMENTATION IN INTERNATIONAL TRADE 9 Export Trade Documents: Financial Documents – Bill of Exchange. UNIT V: EXPORT PROMOTION SCHEMES 9 Government Organizations Promoting Exports – Export Incentives : Duty Exemption – IT Concession – Marketing Assistance – EPCG. CIF.BA1729 INTERNATIONAL TRADE FINANCE 3 0 0 100 UNIT I: INTERNATIONAL TRADE 9 International Trade – Meaning and Benefits – Basis of International Trade – Foreign Trade and Economic Growth – Balance of Trade – Balance of Payment – Current Trends in India – Barriers to International Trade – WTO – Indian EXIM Policy. COD Form. REFERENCE Websites of WTO. Transport Documents . ‘International Financial Management’– Tata McGraw Hill 2. B. 35 ..Sultan Chand & Sons. IMF. Apte P.Sterling Publishers Pvt. Ltd. 1. Legalized Invoice. World Bank. Customs. GSPS – UPCDC Norms. Ministry of Commerce.TypeCommercial Documents . DEPB – Advance License – Other efforts I Export Promotion – EPZ – EQU – SEZ and Export House. ECGC and EXIM Bank.

Myers.Khan. Acquisition / Take over – Codes and Procedures – Techniques – Defensive Strategies – Cross Boarder Deals. ‘Strategic Management’. 8. Drydon Press 3.Khandwalla. UNIT IV: CORPORATE SICKNESS 10 Corporate Sickness – The Magnitude – Different Interpretation of Sickness – Causes of Sickness – Turnaround – Types of Turnaround – Basic Approaches – Surgical vs. 36 .BA1730 STRATEGIC FINANCIAL MANAGEMENT 3 0 0 100 5 UNIT I: INTRODUCTION Financial Planning – Analysing Financial Performance – Approaches to Financial Planning – Short – Term Financial Planning.Khandwalla.. New Delhi.Brealey and Stewat C. UNIT III: TURN AROUND STRATEGIES 10 Mergers & Amalgamations – Financial Frame Work – Merger as a Capital Budgeting Decision – Legal and Tax Aspects – post Merger Integration Issue. C. 5. Pradip M.P. McGraw Hill 2.Y. ‘Financial Management and Policy’. Humane – Phases in Turnaround Management.A. Prentice Hall of India (p) Ltd. 7. ‘The fourth Eye’. London). Tata McGraw Hill – 3rd Edition. Weston J. James.F. ‘Company Resource: How to Manage a Business Turnaround’ (Heinemann. UNIT II: CORPORATE RESTRUCTURING 10 Strategic Alliances – Divestiture – Ownership Restructuring – Leveraged Buyouts – Sell Offs – Leveraged Recapitalizations – Distress Restructuring. Saga Publications. ‘Financial Services’. ‘Principles of Corporate Finance’. M.Fred & E. ‘Innovative Corporate Turnarounds’. Sharplin. Total 45 periods REFERENCES: 1. 6. Pradip M. Khar baunder O. UNIT V: STRATEGIC COST MANAGEMENT 10 Strategy and Cost Management – Strategy Formulation and Cost System Design – Alternate Strategies – Objectives of Cost Management Systems – Causes and Symptoms of Broken Cost System – Remedies – Cost of Quality and Long – Term Profitability – Activity Based Costing Principles – Activity Based Management – Target Costing. and Stallworthy E. 4. Van Horne. Tata McGraw Hill.Brigham ‘ Managerial Finance’. Saga Publications. New Delhi. Richard A.

UNIT II: FINANCE FOR REHABILITATION 8 Finance for rehabilitation of sick units. Sensitivity analysis.cash inadequacy and cash insolvency.determining the probability of cash insolvency. Public deposits and inter corporate investments. UNIT IV: FINANCING DECISION 10 Simulation and financing decision. 2002. ‘Financial Management’. UNIT V: CORPORATE GOVERANCE 8 Corporate Governance . New Jersey.Ethics. Total 45 periods TEXT BOOKS 1. 2004.Fred Weston – ‘Financial Theory & Corporate Policy’.Copeland and J.financing and Dividend decisions. The Dryden Press – 1990.BA1731 CORPORATE FINANCE 3 0 0 100 7 UNIT I: INDUSTRIAL FINANCE Indian Capital Market – Basic problem of Industrial Finance in India. nature of cash flows. Ltd.. Raj Aggarwal – ‘Capital budgeting under uncertainty’.Interdependence of investment. Decision tree approach in investment decisions. Periodicals like Journal of Institute of Company Secretaries. Machiraju. 37 . risk analysis in the context of DCF methods using Probability information. Managers and Professionalism.Pandey. 8th Edition. Vikas Publishing House Pvt. ‘Indian Financial System’. India.Corporate Disasters and EthicsCorporate Social Responsibility. 2. Cooley – ‘Advances in Business Financial Management’. Equity – Debenture financing – Guidelines from SEBI procedures. Vikas Publishing House P. UNIT III: ADVANCED FINANCIAL MANAGEMENT 12 Appraisal of Risky Investments. 4. 3. 2. certainty equivalent cash flows and risk adjusted discount rate. Short term-working capital finance – Estimating working capital requirements – Approach adopted by Commercial banks.Ltd.Financing decision in the Context of option pricing model and agency costs. advantages and disadvantages and cost of various sources of Finance. 1993. Thomas E. Finance from international sources and financing of exports – role of EXIM bank and commercial banks.SEBI Guidelines. Commercial paper.Stakeholders and Ethics. REFERENCES 1. Simulation and investment decision. Comparative Corporate Governance: ‘The State of the Art and Emerging Research’.M. 2nd Edition. I.. 3.discounting of current ratios. Addison – Wesley Publishing Company. by Klaus Hopt. Prentice Hall Englewood Cliffs.

‘Financial Derivatives – An Introduction to Futures. 2. Ltd. John.. UNIT IV: SWAPS 7 Definition of SWAP – Interest Rate SWAP – Currency SWAP – Role of Financial Intermediary – Warehousing – Valuation of Interest rate SWAPs and Currency SWAPs Bonds and FRNs – Credit Risk. ‘Options. 38 . UNIT II: FUTURES CONTRACT 10 Specifications of Futures Contract . Ltd. Forwards.Mahapatra..BA1732 DERIVATIVES MANAGEMENT 3 0 0 100 10 UNIT 1: INTRODUCTION Derivatives – Definition – Types – Forward Contracts – Futures Contracts – Options – Swaps – Differences between Cash and Future Markets – Types of Traders – OTC and Exchange Traded Securities – Types of Settlement – Uses and Advantages of Derivatives – Risks in Derivatives – Cases (Barings Bank.. P.– Prentice Hall India Pvt.Vijaya Bhaskar and B..Margin Requirements – Marking to Market – Hedging using Futures – Types of Futures Contracts – Securities. Currencies and Commodities – Delivery Options – Relationship between Future Prices. OTC Options – Specifications of Options – Call and put Options – American and European Options – Intrinsic Value and Time Value of Options – Option payoff options on Securities. Forward Prices and Future Spot Prices..MG refining Marketing Inc (MGRM)). Prentice Hall India Pvt.. Response Books. ‘Derivatives simplified – An Introduction to Risk Management’. Keith Redhead. UNIT III: OPTIONS 10 Definition – Exchange Traded Options.Hull. Options and SWAPs’. Ltd.Framework – Exchange Trading in Derivatives – Commodity Futures – Contract Terminology and Specifications for Stock Options and Index Options in NSE – Contract Terminology and specifications for stock futures and Index futures in NSE – Contract Terminology and Specifications for Interest Rate Derivatives.C. 3. Total 45 periods TEXT BOOKS 1. Currencies and Futures – Options pricing models – Differences between future and Option contracts. Stock Index Futures. UNIT V: DERIVATIVES IN INDIA 8 Evolution of Derivatives Market in India – Regulations . Sage Publication Pvt. Futures and other Derivative Securities’. Stock Indices.

REFERENCES 1. David Dubofsky – ‘Option and Financial Futures – Valuation and Uses’ –McGraw Hill International Edition. REFERENCES WEB SITES: www.nse-india.com www.mcxindia.com www.ncdex.com www.fcamin.nic.in

39

HUMAN RESOURCE – ELECTIVES BA1733 MANAGERIAL BEHAVIOR AND EFFECTIVENESS 1. DEFINING THE MANAGERIAL JOB 3 0 0 100 8

Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Dimensions in Managerial Jobs – Effective and Ineffective Job behaviour – Functional and level differences in Managerial Job behaviour. 2. DESIGNING THE MANAGERIAL JOB 12

Identifying Managerial Talent – Selection and Recruitment – Managerial Skills Development – Pay and Rewards – Managerial Motivation – Effective Management Criteria – Performance Appraisal Measures – Balanced Scorecard Feedback – Career Management – Current Practices. 3. THE CONCEPT OF MANAGERIAL EFFECTIVENESS 7 Definition – The person, process, product approaches – Bridging the Gap – Measuring Managerial Effectiveness – Current Industrial and Government practices in the Management of Managerial Effectiveness- the Effective Manager as an Optimizer. 4. ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS 8 Organisational Processes – Organisational Climate – Leader – Group Influences – Job Challenge – Competition – Managerial Styles. 5. DEVELOPING THE WINNING EDGE 10

Organisational and Managerial Efforts – Self Development – Negotiation Skills – Development of the Competitive Spirit – Knowledge Management – Fostering Creativity. Total 45 periods REFERENCES 1. 2. 3. 4. Peter Drucker, ‚Management’, Harper Row, 2000. Milkovich and Newman, ‘Compensation’, McGraw-Hill International, 2000. Blanchard and Thacker, ‘Effective Training Systems, Strategies and Practices’ Pearson 2005. Dubin, Leadership, ‘Research Findings, Practices & Skills’, Biztantra, 2005. 40

5.

Mathis JacksonHuman, ‘Resource Management’, Thomson Southwestern, 2005. BA1734 ENTERPRENEURSHIP DEVELOPMENT 3 0 0 100 UNIT I: ENTREPRENEURAL COMPETENCE 6

Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneur – Personality Characteristics of Successful. Entrepreneur – Knowledge and Skills Required for an Entrepreneur. UNIT II: ENTREPRENEURAL ENVIRONMENT 12

Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other Support Organisational Services - Central and State Government Industrial Policies and Regulations - International Business. UNIT III: BUSINESS PLAN PREPARATION 12

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria. UNIT IV: LAUNCHING OF SMALL BUSINESS 10

Finance and Human Resource Mobilization Operations Planning - Market and Channel Selection - Growth Strategies - Product Launching. UNIT V : MANAGEMENT OF SMALL BUSINESS Monitoring and Evaluation of Business - Preventing Sickness Rehabilitation of Business Units.Effective Management of small Business. 5 and

Total 45 periods TEXT BOOKS: 1. Hisrich, ‘Entrepreneurship’, Tata McGraw Hill, New Delhi, 2001. 2. P. Saravanavel, ‘Entrepreneurial Development’, Ess Pee kay Publishing House, Chennai -1997. 3. S.S.Khanka, ‘Entrepreneurial Development’, S.Chand and Company Limited, New Delhi, 2001. REFERENCES: 1. 2. 3. Prasama Chandra, Projects – ‘Planning, Analysis, Selection, Implementation and Reviews’, Tata McGraw-Hill Publishing Company Limited 1996. P.C.Jain (ed.), ‘Handbook for New Entrepreneurs’, EDII, Oxford University Press, New Delhi, 1999. Staff College for Technical Education, Manila and Centre for Research and Industrial Staff Performance, Bhopal, ‘Entrepreneurship Development’, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 1998. 41

42 .

Creating and Sustaining Culture . Prentice Hall of India. Adrian ThornHill. Phil Lewis. 2. 4. Intrapreneurship and Creativity-HR implications. Design & Change. Prentice Hall of India. UNIT II: ORGANIZATIONAL DESIGN 15 Organizational Design – Determinants – Components – Types . 5. ‘Change Management. James Mc Calman.Jones. A guide to effective implementation’. ‘Managing Change: A Human Resource Strategy Approach’.Mechanistic and Organic Structures. 2005.Resistance to Change – Types and forms of change – Evolutionary and Revolutionary change – Change process -Organisation Development – HR functions and Strategic Change Management Implications for practicing Managers. UNIT III: ORGANISATIONAL CULTURE 6 Understanding Culture – Strong and Weak Cultures – Types of Cultures – Importance of Culture . Decentralization. Response books. Total 45 periods REFERENCES: 1. Robbins Organisation Theory.BA1735 ORGANISATIONAL THEORY DESIGN & DEVELOPMENT 3 0 0 100 UNIT I: ORGANISATION & ITS ENVIRONMENT 8 Meaning of Organisation – Need for existence . Wiley. Standardization. Gareth R. Centralization. Pearson Education.Technological and Environmental Impacts on Design. 2004. UNIT V: ORGANISATION EVOLUTION AND SUSTENANCE 10 Organizational life cycle – Models of transformation – Models of Organizational Decision making – Organizational Learning – Innovation. ‘Structure Design & Applications’. Madhukar Shukla. Integration. 43 . Robert A Paton.Culture and Strategy Implications for practicing Managers. 2005.HR implications. Mike Millmore and Mark Saunders. Mutual adjustment. ‘Organisational Theory’. UNIT IV: ORGANISATIONAL CHANGE 6 Meaning – Forces for Change .Organisational Effectiveness – Creation of Value – Measuring Organisational Effectiveness – External Resources Approach.Implications for Managers. 2005 3. ‘Understanding Organisations’ – ‘Organisational Theory & Practice in India’. 2005.Importance of Design – Success and Failures in design .Basic Challenges of design – Differentiation. Internal Systems Approach and Technical approach .

Total 45 periods REFERENCES 1. UNIT IV: INDUSTRIAL SAFETY 9 Causes of Accidents – Prevention – Safety Provisions – Industrial Health and Hygiene – Importance – Problems – Occupational Hazards – Diseases – Psychological problems – Counseling – Statutory Provisions.S..Social Assistance – Social Security – Implications. ‘Industrial Relations and Labour laws’. UNIT II: INDUSTRIAL CONFLICTS 12 Disputes – Impact – Causes – Strikes – Prevention – Industrial Peace – Government Machinery – Conciliation – Arbitration – Adjudication. ‘Globalisation and Labour Management Relations’. 4. New Delhi. 1997. 1998. Mamoria C. 2001. UNIT V: WELFARE OF SPECIAL CATEGORIES OF LABOUR 9 Child Labour – Female Labour – Contract Labour – Construction Labour – Agricultural Labour – Disabled – Welfare of knowledge workers . 2. ‘Dynamics of Industrial Relations’. 3. 44 .S. Himalaya Publishing House. Macmillan India Ltd. R. Shifting Paradigms. Ratna Sen. 2003.Venkata Ratnam. Macmillan India Ltd. Response Books. UNIT III: LABOUR WELFARE 8 Concept – Objectives – Scope – Need – Voluntary Welfare Measures – Statutory Welfare Measures – Labour – Welfare Funds – Education and Training Schemes. ‘Industrial Relations in India’. 5. Dwivedi. C. Vikas. 2000. New Delhi.B.. ‘Human Relations & Organisational Behaviour’. Srivastava. 4th edition.BA1736 INDUSTRIAL RELATIONS AND LABOUR WELFARE 3 0 0 100 7 UNIT I: INDUSTRIAL RELATIONS Concepts – Importance – Industrial Relations problems in the Public Sector – Growth of Trade Unions – Codes of conduct. New Delhi. and Sathish Mamoria.

1947 6. 1961 13. The Maternity Benefit Act. The Employee’s Provident Fund & Misc. Srivastava. Sultan Chand. 1965 9. 1952 10. The Payment of Wages Act. 1936 4. The Minimum Wages Act. The Employees State Insurance Act. Respective Acts. 1923 7. 2000. Kapoor N. Response Books. The Industrial Disputes Act. 1946 12. The Apprentices Act.BA1737 Legal Provision relating to a) Wages LABOUR LEGISLATIONS 3 0 0 100 b) Working Conditions and Labour Welfare c) Industrial Relations d) Social Security Contained in the following acts are to be studied. 1961 Total TEXT BOOKS 1. ‘Elements of Industrial Law’. ‘Commercial and Industrial Law’. The Equal Remuneration Act. The Trade Unions Act. 1972 8. 45 . Vikas. Dhandapani. 2. ‘Industrial Relations and Labour laws’. 1926 3. 1976 14. The Payment of Gratuity Act. 2002. The Payment of Bonus Act.’Maintaining Industrial Discipline’.D. The Workmen’s Compensation Act. Das Gupta. 1998. 3. 1948 2. The Industrial Employment (Standing Orders) Act. The Factories Act. 1948 11. Sultan Chand. 2. 1948 5. Act. 1998. 4th edition. Periods 5 5 4 2 5 2 3 3 3 4 3 2 2 2 ------45 ------- REFERENCES 1. 1.

UNIT IV: CAREER & COMPETENCY DEVELOPMENT 10 Career Concepts – Roles – Career stages – Career planning and Process – Career development Models– Career Motivation and Enrichment –Managing Career plateaus. Total 45 periods REFERENCES: 1. Singapore. ‘Human Resource Management’. Thomson.Roles of HRD Professionals . Thomson Southwestern. 3. Robert L.Repatriation etc. New Delhi. Thomson Southwestern. New Delhi. Prentice Hall of India.Mathis and John H.Virtual learning and Orientation – e . Srinivas Kandula. UNIT V: EMPLOYEE COACHING & COUNSELING 12 Need for Coaching – Role of HR in coaching – Coaching and Performance – Skills for Effective Coaching – Coaching Effectiveness– Need for Counseling – Role of HR in Counseling . Bench Marking and HRD Audit. 46 .Components of Counseling Programs – Counseling Effectiveness – Employee Health and Welfare Programs – Work Stress – Sources . 2004. Werner – David M. . ‘Human Resource Development’. 2003. Jackson.Current challenges in Outsourcing. Strategy and Business Goals – HRD Program Implementation and Evaluation – Recent trends – Strategic Capability . Mission and Values – Importance – Challenges to Organisations – HRD Functions . Rosemary Harrison.Culture Assessment Cross Cultural Education and Training Programs – Leadership and Strategic HR Issues in International Assignments . ‘Human Resource Management in Practice’..training and development – e.Desimone. Jeffrey A Mello. Cross border M and A. 2.Performance management and Compensation design – Development and Implementation of HRIS – Designing HR portals – Issues in employee privacy – Employee surveys online. 2003. 2002.Cultural Dynamics .BA 1738 STRATEGIC HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT 3 0 0 100 UNIT I: HUMAN RESOURCE DEVELOPMENT 10 Meaning – Strategic framework for HRM and HRD – Vision.selection and recruitment .Building Multicultural Organisations International Compensation.Designing Effective Career Development Systems – Competencies and Career Management – Competency Mapping Models – Equity and Competency based Compensation. Jon M. UNIT III: CROSS CULTURAL HRM 7 Domestic Vs International HRM . Singapore. Marris. Randy L.Eastern and Western Practices . 2005. ‘Employee Development’ – University Press.Self Management and Emotional Intelligence. Southwestern 2003. 4. 5.Consequences – Stress Management Techniques.HRD Needs Assessment .HRD practices – Measures of HRD performance – Links to HR. India Ltd.Employee profile– e. Singapore. ‘Strategic Human Resource Management’. UNIT II: E-HRM 6 e.

2. I. UNIT V: SOFTWARE QUALITY AND TESTING 12 Software Quality Assurance – Review. Hudson. Tata McGraw Hill. S. II Edition. ‘Fundamentals of Software Engineering. New Delhi. UNIT II: REQUIREMENTS ANALYSIS 8 Requirement Analysis – Definition – Specification .Cohesion and Coupling – Architectural design . Mehdi Jazayari. ‘Software Engineering’.tools – Formal Specification – Prototyping Specification – Analysis modeling. Oxford publications. New Delhi. 4. REFERENCES 1.Sommerville. Roger Pressman.Quality metrics – Software Reliability – testing – Path testing – Control Structures testing – Black Box testing – Integration. ‘Software Engineering Fundamentals. Prentice Hall. Pfleeger. UNIT IV: INTERFACE DESIGN AND IMPLEMENTATION 8 User interface design – Human factors – Human computer interaction – Interface standards. Richard Fairley. V Edition. Adison Wesley. Tata McGraw Hill.SYSTEMS . 2. Total 45 periods TEXT BOOKS: 1. A Practitioner’s Approach. Validation and system testing – Software Maintenance – Case studies. 1999.ELECTIVES BA 1739 UNIT I: SOFTWARE DEVEOPMENT INTRODUCTION 3 0 0 100 9 Overview of software development life cycles and Challenges in the phases – software engineering Process paradigms – Comparison between Process and Product –Metrics – Software project management – Planning – estimation – Risk analysis – Software project scheduling.. UNIT III: SOFTWARE DESIGN 8 Software design – Abstraction – Modularity – Software Architecture – Effective modular design . ‘Software Engineering’. Fundamentals of coding – code documentation – code efficiency – Software Configuration Management. Dino Mandrioli. 47 . 1996. 3. Ali Behforooz and Frederick J. ‘Software Engineering’.Procedural design – Data flow oriented design – Object Oriented design. Walkthrough and inspection. Carlo Ghezzi. Prentice Hall of India. ‘Software Engineering. 1991.

Mary B.Hansen. 4th Edition. Bipin C. 1996. 7th edition. Classes. RDBMS. 1992. William Lorensen. OODBMS. Total 45 periods TEXT BOOKS 1. ‘Fundamentals of Database Systems’. ‘Object Oriented Modeling and Design’. UNIT II: MODELS 10 DBMS Architecture – Associations – Relationships – Mappings between Abstractions – Generalisation – Classifications – Conceptual Data modeling – File Organization – Data Structure – Data models: HDBMS.Hansen and James V. 5. Elmasri – Navathe. Patterns – Object interaction modeling – Object Oriented Design – UML. “Modern Database Management”. 3. ‘Object Oriented Systems Analysis and Design’. Hoffer. Stefano Ceri and Sham Kant B. UNIT V: OPERATIONS AND MANAGEMENT 8 Client / Server and Databases – Data Warehousing – Query Processing – Concurrency Management – Heterogeneous and Homogenous Systems – Distributed Databases – Controls – Atomicity. 48 . Back-up and Recovery. NDBMS. Benjamin Cummings publishing. Addision – Wesley. REFERENCES 1. 2. Frederick Eddy and William Premelani. Galfothia publication. Prescott.Desai. 2. ‘An Introduction to Database Systems’. Michael Blake.BA1740 DATABASE MANAGEMENT SYSTEM 3 0 0 100 UNIT I: INTRODUCTION 7 Database systems – Definition – Components – Advantages – Objectives – Evolution. Jeffrey A. 1996. Fred R. 6th edition. James Rumbaugh. UNIT IV: OBJECT MODELLING 10 Object oriented concepts – Structure – Models and Databases – Object life cycle modeling – Objects. “Database Management and Design” Prentice Hall. Prentice Hall 1996. Ronald J. 4.Norman.Navathe. Prentice Hall. Prentice Hall. ‘Conceptual Database Design’ – ‘An Entity Relationship Approach’. Gary W. 2002. Recovery – Security. 1991. Carlo Batini. UNIT III: DATABASE DESIGN 10 Relational Data Model – Relational Algebra – ER Diagrams – Data Dictionary – Normalisation – Boyce Codd Normal Forms – Integrity – Relational Database Languages – Database Administration – File Structures and Indexing. Mcfadden.

3. 1998. UNIT IV: E-COMMERCE PAYMENTS AND SECURITY 9 E-Payments and Protocols-Security schemes against internet fraud. UNIT III: E-COMMERCE INFRASTRUCTURE 9 Intranet. Total 45 periods TEXT BOOKS 1. ‘Frontiers of Electronic Commerce’.BA1741 E – COMMERCE TECHNOLOGY AND MANAGEMENT 3 0 0 100 9 UNIT I: FUNDAMENTAL OF E-COMMERCE Driving forces – benefits and limitations of e-commerce. ‘E-Commerce Management – Text and Cases’. Overview of IP. Addison Wesley. OLAP and Cryptography. 2. 2. data warehousing and network infrastructure requirements. 49 . REFERENCES: 1. Ethics and Privacy issues – Protection needs and methodology Consumer protection. Kalakota et al. Principles of e-fund transfer. Sandeep Krishnamurthy. Taxation and Encryption Policies. HTML. Nabil Adam et al. 1999. Efraim Turban et al. 2001.. Business and Legal Issues’. ‘Electronic Commerce – A managerial perspective’. Prentice Hall. Applications & Business Models. 2003. Pearson Education Asia. credit and debit card usage. E-check and unified payment systems. TCP. Cyber laws. UNIT V: LEGAL AND PRIVACY ISSUES IN E-COMMERCE 9 Legal. Thomson Learning. Greenstein Firsman. UNIT II: BUSINESS APPLICATIONS IN E-COMMERCE 9 Retailing in E-commerce – market research on internet customers – ecommerce for service sector – Advertising in e-commerce – B2B ecommerce. Architecture. ‘Electronic Commerce – Technical. ‘Electronic Commerce’. Tata McGraw Hill. 2002. contracts and warranties. Basics of Data mining. Internet & Extranet – Structure.

.Baan – IFS – Oracle – people Soft Comparison of ERP Software – ERP Package Evaluation Criteria – Package Life Cycle – Request for Information – Functional Requirement Specification – Request for Proposal – Vendor Selection – ERP Consultants – Case Studies. Prentice Hall of India. Alexis Leon. Project Deliverables – Change Management – System integration – Systems Integration standards – Middleware Development – Forward and Reverse Engineering – ERP Infrastructure Planning – System Architecture UNIT V: POST IMPLEMENTATION 8 Organisational Transformational Model of ES Success – Cross Functional. Chennai 2005. New Delhi.BA1742 ENTERPRISE RESOURCE PLANNING FOR MANAGEMENT 3 0 0 100 5 UNIT I: INTRODUCTION ERP Concepts – Enterprise System – Evolution of ERP – Tangible and Intangible Benefits – Emerging Trends in ERP adoption – ERP Implementation Stages – case Study. 2. UNIT II: PRE – IMPLEMENTATION STAGE 12 Need Analysis – Competitive Environment Analysis – Gap Analysis – Cost Elements – Feasibility Analysis – ERP Modules – ERP Industries verticals – ERP Architecture –ERP Software – SAP . Vinod Kumar Grag and N. Organisational and Industrial Impacts. 3. Venkitakrishnan. 50 . Enterprise Resource Planning – Concepts and Practice..K. Total 45 periods BOOKS FOR REFERENCE 1. UNIT IV: PROJECT MANAGEMENT 10 Project Management – Project Team – Steering Committee – Project Manager – Functional Team – IS Team – Security Specialists. Macmillan India Ltd. New Delhi. Tata McGraw-Hill Publishing Company Ltd. 1998. 2004. Text Book of Enterprise Resource Planning. UNIT III: IMPLEMENTATION 10 Business Process Reengineering Concepts – Reengineering and Process Improvement – BPR Steps – AS-IS and TO – BE Analysis – Modeling Business Process – Successful BPR – Reengineering – Organisational Readiness – Implementation Approaches. Measuring Business Benefits – Balanced Score card Method – ABCD Checklist Framework – Capability Maturity Framework – case study. Enterprise Resource Planning Demystified. Mahadeo Jaiswal and Ganesh Vanapalli.

51 .

McGraw Hill International Edition. 2003. Roger S Pressman. Project management in the testing and maintenance phase. Stephen Kan. ‘Software Project Management’ – A unified Framework. and COCOMO – TQM for Software quality. defects. 2001. ‘Software Engineering – A Practitioners Approach’. Function Points – Benchmarking for software quality. UNIT IV: INTRODUCTION TO SOFTWARE QUALITY 10 Software Quality Views & Standards – Fundamental measures. Project Planning and Tracking. Total 45 periods TEXT BOOKS 1. Software quality metrics. Thomson Learning. design and development phase. New Delhi. ‘Software Quality – Theory & Management’. 2.BA1743 SOFTWARE PROJECT AND QUALITY MANAGEMENT 3 0 0 100 UNIT I: INTRODUCTION Product life Cycle. Alan Gillies. PCMM. 52 . complexity metrics. PSP. REFERENCES 1. Pearson Education Asia. Pearson Education Asia. Walker Royce. effort. Project Closure. UNIT III: ENGINEERING ACTIVITIES 9 9 6 Software requirements gathering. Defect Identification and removal efficiency. 2. estimation. 2000. UNIT V: SOFTWARE QUALITY ASSURANCE 11 Reliability models for Software quality – ISO 9000 for software quality – CMM. ‘Software Quality Metrics and Models’. Project Life Cycle Models for software and Process Models. UNIT II: PROJECT MANAGEMENT PROCESS AND ACTIVITIES Project Initiation. New Delhi. CMMI. size.

Marakas. ‘Decision Support System and Management’. 53 . ‘Decision Support Systems’. 1999. 1996.BA1744 DECISION SUPPORT SYSTEMS 3 0 0 100 6 UNIT I: DECISION SUPPORT SYSTEM Decision Concept-steps-Decision Support System-Components-CharacteristicsClassification & Application. Prentice Hall International Paper back Edition. Efraim turban and Jay E Aronson. UNIT V: DEVELOPMENT OF DECISION SUPPORT SYSTEM 10 Development process – Software and Hardware and Data Acquisition – Model Acquisition – Dialog Development – Integration – Testing and Validation – Training and Implementation. and Sarukesi. ‘Decision Support Systems and Intelligent Systems’. 2. ‘Decision Support System’. New Delhi. Lofti. Prentice Hall of India. Integration and command processing – Model Packages.S. UNIT IV: DIALOG MANAGEMENT 7 User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural Language Processing – Speech Recognition and under standing – Issues in user interface. McGraw Hill Inc. Prentice Hall International. K. Delhi. 1998. UNIT II: MODEL MANAGEMENT 15 Models – Modeling Process – Types of Models – Optimisation – Simulation – Heuristic – Descriptive – Predictive – Model base – Modeling Languages – Model Directory – Model Base Management System – Model Execution. REFERENCES: 1. International Edition. Total 45 periods TEXT BOOK 1. 3. Janakiraman V.. 1998. UNIT III: DATA MANAGEMENT SYSTEMS 7 Database – Sources of Data – Data Directory – Data Structure and Database Languages – Query Facility – Data Management System – DBMS as DSS Development Tool.

UNIT III: COMMUNICATION TECHNOLOGY 5 Communication Technology – WWW – Intranets – Extranets – Voice Networks Data Communication Networks – Last Mile – Wireless System – Web Hosting – Application Service Providers. John Wiley & Sons. Efraim Turban. Henry C. UNIT IV: IT APPLICATIONS 15 Enterprise Resource Planning – Enterprise System – Expert System – Decision Support System – Neural Networks – Executive Information System – Customer Relationship Management System – Supply Chain Management Systems – Knowledge Management – Data Warehousing – Data Mining – Vertual Reality – E-Business and Alternatives. 2. 3. Singapore. E-Business Expectations and Customer Satisfaction. Frenzel. Jr.Ethical Issues – Chief Information Officer. Singapore. Frenzel Johne. R. John Wiley & Sons (Asia) Pvt. Total 45 periods REFERENCE BOOKS: 1. 2004. 2004. Potter. Boston. Garroll W. Independent Operations – Headquarters Driver – Intellectual Synergy – Integrated Global IT – IT investment – Estimating Returns – IT Value Equation – Pricing Frame work – Hardware and Software Buying – Factors of IT Management – Implementation Control – Security – Quality . 54 . (Asia) Pvt. Evolution of IT Management – Types of Information Systems – Internet Based Business Systems – Value Chain Reconstruction for E-Business – IT Management Challenges and issues – Critical success Factors for IT Managers. Ltd. 2005. Management of Information Technology.. UNIT II: HARDWARE SOFTWARE AND COMMUNICATION 10 Computing Hierarchy – Input – Output Technologies – Hardware Issues – System Architecture – Operating Systems – Network Operating Systems – Grid Computing – Mobile Computing – Ubiquitous Computing – Application Programming – Managing Application Development – Data Resources – Managing Data Resources – Problem of Change and Recovery. Lucas.BA1745 INFORMATION TECHNOLOGY FOR MANAGEMENT 3 0 0 100 5 UNIT I: INTRODUCTION Managing in Information Age. Information Technology – Strategic Decision Making for Managers. Kelly Rainer Jr. Richard E. UNIT V: IT MANAGEMENT 10 IT Strategy Statements – Planning Models for IT Managers Legislation and Industry Trends. Ltd. Introduction to Information Technology. Thomson Course Technology.

OPERATIONS MANAGEMENT – ELECTIVES BA1746 FACILITIES LOCATION AND PROCESS DESIGN 3 0 0 100 3 UNIT I: INTRODUCTION Facilities requirements. Leon McGinnis. Strategic Fit. A. Inventory Analysis. 55 .Halevi and R. F. location decisions – simple problems in single facility location problems. need for layout study – types of layout. costs. Model Classification.an Analytical Approach”. 2. multifacility location problems. Prentice Hall of India. Flow Time Measurement. Madras 1995. Richard Francis. Process Design. Strategic Positioning and Operational Effectiveness. Design Process. Product Attribute and Process Competencies. L. John White. and Control.D. Flow Rate.various approaches.Weill. Performance Measures. network location problems. “Facility Layout and Location . Jr. Managing Flow Variability. Designing the layout UNIT III: PLANT LOCATION 15 Plant location analysis – factors. Process Flow Chart. and Eitan Zemel. Flow and activity analysis.. Van Mieghem. Matching Products and Processes. Planning.. Flow-Rate and Capacity Analysis. Criterion Selection. Sunil Chopra. 2006 REFERENCES: 1. Key Measures. “Managing Business Process Flows: Principles of Operations Management” Pearson Education. G. Process Integration. Operations Frontier and Trade-offs UNIT V: PROCESS FLOW 5 Process Flow.Jan A.. 2nd Ed. Model Validation. Plant layout procedures. Sudhakar Deshmukh.Lean operations: Process Synchronization and Improvement Total 45 periods TEXT BOOKS: 1. Raví Anupindi. “Principles of Process Plannning” Chappman and Hall. UNIT II: PLANT LAYOUT 10 Layout problem. UNIT IV: PROCESS MANAGEMENT AND STRATEGY 12 The Process View of Organizations. Flow Time.

Overview of creating and maintaining a manufacturing systems database. Automated data collection. Functions and Levels. Software and Security Requirements for implementing CIM systems. Role of Expert Systems in CIMS. 56 . Introduction to part-programming. Automation. Principles of Computer Integrated Manufacturing. UNIT II: COMPUTERS AND COMMUNICATION IN CIM 9 Hardware. Types in CIMS. Communication Systems for CIMS – Communications Matrix. Vajpayee Kant. Network architectures and Techniques. Automated Guided Vehicles – Types and Technology. Types of Manufacturing Systems and Sub-systems. Classifications and Functions. Group Technology – Part-Families. Finite Element Analysis packages and transportability. Planning and Implementation issues in FMS. Mikell P. Prentice Hall India. Flexible Manufacturing Systems(FMS) – Components. UNIT V : CURRENT TRENDS 9 Concurrent Engineering.BA1747 COMPUTER INTEGRATED MANUFACTURING (CIM) 3 0 0 100 9 UNIT I: INTRODUCTION Computer Integrated Manufacturing – Definition. Overview of Automated Assembly systems-Lean Production –Agile Manufacturing Total 45 periods TEXT BOOK 1. Robotics-Overview. REFERENCES 1. CNC and DNC machines. NC.Groover. 2001. S. Applications and benefits. Tool Management. Data Logging and acquisition. Computer Aided Design (CAD). UNIT III : DESIGN AND PRODUCTION 9 Fundamentals of Design for Manufacturing (DFM). Concept. “Production Systems and Computer Integrated Manufacturing” PHI. Automated Systems – Elements. UNIT IV : MANUFACTURING SYSTEMS 9 Manufacturing Systems – Components. Classification and Coding. Second Indian Reprint. Control. Evolution and Benefits. 3D Modeling packages. 2005.

2. Third Indian Reprint. Aggregate planning in the supply chain. Supplier relationship management. Supplier Evaluation. eSCM. Value Addittion. Determination of Optimal level of product availability. 57 .2. eLRM. Impact of uncertainty on Network Design. Pearson Education.. Managing supply chain cycle inventory. Overview of Supply Chain Models and Modeling Systems. Modles for Facility Location and Capacity Location. UNIT III : SUPPLY CHAIN NETWORK 9 Distribution Network Design – Role. Coordination in the Supply Chain. Packages in Supply Chain –eSRM. Thomson Learning. Supply Base Management Total 45 periods TEXT BOOKS 1. Purchasing and Supply Chain Management. BA1748 SUPPLY CHAIN MANAGEMENT 3 0 0 100 UNIT I : INTRODUCTION 9 Supply Chain – Fundamentals.Manufacturer-Customer chain. Creating a world class supply base. Selection and Measurement. Fundamentals of transaction management. Monczka et al. World Wide Sourcing. Sunil Chopra and Peter Meindi. Managing Predictable Variability. Network Design decisions using Decision trees. Ronald G. Process View. 2002. INVENTORY AND SUPPLY 9 Overview of Demand forcasting in the supply chain. 1993. Importance . Second Reprint. Decision Phases. UNIT IV : PLANNING DEMAND. Internal Supply chain management. Information Systems development. Distribution Center Location Models. Options. Supplier Quality Management. Second edition. Supplier. UNIT II : STRATEGIC SOURCING 9 In-sourcing and Out-sourcing – Types of Purchasing Strategies. Supply Chain Management-Strategy Planning and Operation. Supply Chin IT Framework. Uncertainty in the supply chain – Safety Inventory. Supply Chain in IT practice.Askin. “Modelling and Analysis of manufacturing” John Wiley & Sons. Supply Chain Network optimization models. UNIT V : CURRENT TRENDS 9 E-Business – Framework and Role of Supply Chain in e. 2004.business and b2b practices. Factors Influencing. Structuring Supply Chain Drivers. Drivers of Supply Chain Performance.

Modeling the Supply Chain. Second Indian Reprint. Business Logistics and Supply Chain Management. Product development considerations . loading. Operations decision making tools – Acceptance sampling. Prentice Hall India. 3. 2. scheduling – master scheduling.Selection and Justification of Advanced Manufacturing Technology.Production planning & control . Altekar Rahul V. Shapiro Jeremy F. 2005.Routing.Scheduling for batch processing – The design & scheduling of flow processing system . Thomson Learning. 2004. Supply Chain Management-Concept and Cases. Agile Manufacturing UNIT V Cases in operations management 58 6 . Pearson Education. Modular design . concurrent engineering. UNIT II 9 Strategic capacity planning for products & services .Value engineering. Robust design. Ballou Ronald H. BA1749 UNIT I ADVANCED OPERATIONS MANAGEMENT 3 0 0 100 9 Current challenges in Operations management. Resource requirement planning. 2002. Selective inventory control. Synchronous manufacturing & theory of constraints. UNIT III 9 Operating value chains – Information technology & value chain Material management & supply chain – Special inventory models. Second Reprint . UNIT IV 12 Recent Trends in operations management – Lean manufacturing. sequencing.REFERENCES 1.

Automated Material Handling. Thomson. Indian adaptation. 9/e. Advanced operations management . Ray wild. William Stevenson. Pearson Operations Management for Competitive advantage – Richard Chase & Nicolas Aquilano.R. Time Frame and Formatting. Unit II : Warehousing and Materials Handling 9 Warehousing Functions – Types – Site Selection – Decision Model – Layout Design – Costing – Virtual Warehouse. S. Accounting Meathods. 7. Unit IV : Transportation and Packaging 9 Transportation System – Evolution. Total Logistics Cost – Concept. 1/e 2. 6/e. Levels and Dimensions. Taylor. Ritzman. Infrastructure and Networks. Internal and External Performance Measurement. 59 . TMH Operations Management. Intermodal Operators and Transport Economies. 5. 4. Krajewski & Larry P. Unit III : Performance Measurement and Costs. Logistics Audit. Freight Management – Route Planning – Containerization. P. TMH Operations Management – Roberta S. Deshmukh. Pearson Education Operations management : Processes & Value chains – Lee J. Thomson Operations management. 10/e. Material Handling equipment and Systems – Role of Material Handling in Logistics. Material Storage Systems – principles – benefits – methods. G.Total 45 periods REFERENCES: 1. Cost – Identification. Mohanty. 8/e. Pearson / PHI Operations Management – Norman Gaither & Greg Frazier. 3. LOGISTICS MANAGEMENT 3 0 0 100 9 BA1750 Unit I : Introduction to Logistics and competitive Strategy Definition and Scope of Logistics – Functions & Objectives – Customer Value Chain – Service Phases and attributes – Value added logistics services – Role of logistics in Competitive strategy. Russell & Bernard W. System. Modal Characteristics. 6. 9 Performance Measurement – Need.

Exponential and Normal distribution. Global Logistics – Operational and Strategic Issues. Prentice Hall India. Prentice Hall India. Availability of repairable Systems – Maintainability Prediction – Design for Maintainability. Logistics Resource Management. 2004. 3.Packaging. 2. Unit V : Current Trends 9 Logistics Information Systems – Need. Five Zero Concept UNIT II : Failure Data Analysis 9 MTBF. Coyle et al. 2005. Characteristics and Design. Strategic logistics Planning. Total 45 periods Text Books 1.. Poisson. Bowersox Donald J.Design considerations. Logistics. 2000. 60 . Maintenance Strategies. Ailawadi C Sathish & Rakesh Singh. BA1751 ADVANCED MAINTENANCE MANAGEMENT 3 0 0 100 9 UNIT I : Maintenance Concept Objectives and functions of Maintenance. Material and Cost. Useful Life – Survival Curves – Repair Time Distribution Breakdown time distributions.Indian Reprint 2004. Logistics Management – The Supply Chain Imperative. Automatic Identification Technologies. E-Logistics – Structure and Operation. 7th Edition. Organization for Maintenance. Warehouse Simulation. Types. The Management of Business Logistics. Packaging as Unitisation. 2005. Consumer and Industrial Packaging. Pearson Education. Logistics Management. MTTF. Sople Vinod V.. Logistical Management – The Integrated Supply ChainProcess Tata McGraw Hill. References 1. Thomson Learning. Bloomberg David J et al. Reverse Logistics – Scope. 2. design and as a competitive tool.

Total 45 Periods Text Books: 1. 2005 2. Prentice Hall of India. Signature Analysis – MMIS – Expert Systems – Concept of Tero technology. Butterworth and Company Limited. AKS Jardine "Maintenance. S. Banerji. “Maintenance and Spare Parts Management”.Chand & Company.K. Maintenance Engineering & Management – R. Condition based Maintenance. UNIT V : Advanced Techniques 9 Reliability Centered Maintenance (RCM) – Total Productive Maintenance (TPM) Philosophy and Implementation. Replacement Decisions: Optimal interval between preventive replacement of equipment subject to breakdown. 2005 3. Industrial Maintenance Management – Sushil Kumar Srivatsava.Pathak. opportunity maintenance. Operate to Failure. 61 . Gopalakrishnan. Harris "Management of Industrial Maintenance". 2004 References: 1.. total productive maintenance. optimal overhaul/Repair / Replace maintenance policy for equipment subject to breakdown. PHI.C. Reengineering maintenance process. Design out maintenance. group replacement UNIT IV : Maintenance Systems 9 Fixed Time Maintenance. P. Kelly and M. Replacement and Reliability".UNIT III 9 Maintenance Planning: Overhaul and Repair: Meaning and Difference.Mishra & K. Pitman Publishing.J. 2. A.

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