What people do online

Data for the Congressional Internet Caucus
Lee Rainie – Director PIP 2.9.05

Being online is the norm – but it is not universal
Internet adoption
70% 60% American adults 50% 40% 30% 20% 10% 0%
Se p02 N ov -0 2 M ay -0 3 Au g03 Fe b04 D ec -0 4 Ju n00 D ec -0 0 Fe b01 M ar Ja n02 19 95 00

61%

Millions of Americans

10

20

30

40

50

60

Broadband adoption

0

Broadband adoption

Ju n00 O ct -0 0 Fe b01 Ju n01 O ct -0 1 Fe b02 Ju n02 O ct -0 2 Fe b03 Ju n03 O ct -0 3 Fe b04 Ju n04 O ct -0 4

55 million

Digital divide 1: Age
1 00% 90% 80% 70% 60% 50%
41 % 83% 81 % 78%

76%

73% 69% 65% 61 % 55%

40% 30% 20% 1 0% 0%
Age 1 9 8-1 Age Age Age Age Age Age 20-24 25-29 30-34 35-39 40-44 45-49 Age Age 50-54 55-59 Age Age Age 60-64 65-69 70-74 Age 75-80 Age 81 -90 27% 1 5% 8% 4%

Digital divide 2: Employment status
100% 90% 80% 70% 60% 60% 51% 50% 40% 33% 30% 20% 10% 0% Full time student Part time student Employed Other Not employed Retired 94% 84% 76%

Digital divide 3: Household income
10 0 % 90% 80% 70 % 60% 50 % 40% 30% 20% 10 % 0% Over $75,0 0 0 $50 ,0 0 0 - $75,0 0 0 $3 0 ,0 0 0 - $50 ,0 0 0 Under $3 0 ,0 0 0 44% 89% 81% 69%

Digital divide 4: Educational attainment
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% College degree + Some college HS grad Less than HS 32% 88% 75%

52%

Digital divide 5: Race and ethnicity (English speaking)
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

82% 67% 59% 43%

Asian-Amer.

Whites

Hispanics

African-Amer

Digital divide 6: Community type
1 00% 90% 80% 70% 60% 50% 40% 30% 20% 1 0% 0% Suburban Urban Rural 68% 62% 56%

Digital divide 7: Disability
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Not disabled Disabled 38% 67%

75 million Americans do not use the internet The percent who say this is a “major reason” they do not use the internet…

I don’t w ant it I don’t need it I’m w orried about online pornography, credit card theft, and fraud It is too expensive I don’t have time to use the Internet The Internet is too complicated and hard to understand
0% 1 0% 20% 30% 40% 50% 60%

100

Se
10 20 30 40 50 60 70 80 90 0

ar c

Em

h

Typical day online – the proportion of those online doing various activities

ai en l gi ne N ew B ro s w se fu W n or k re s. Fa c t Ho bb oi d se y ar W ch ea Pr t od he uc r t Po l it res ic . C ul al tu in re fo . /l ei su re Sp Sc or ho ts ol /t ra i n IM in g re s B an . ki G o v ng t. Fi na sit nc es ia li nf o G am H ea es lth in Tr av fo C el re at in fo e Su co nt pp en or tg t B ro uy pr up od uc ts Jo b R el in ig f D ow i ou o . s nl in oa fo d m N us ew ho i c u Sh sin g ar D e fi l at i n es g si te s A uc tio n

Impacts -1
The internet builds social capital Different people use the internet different ways People use the internet more seriously as they gain experience Broadband connections change internet user behavior E-patients are creating a new health care environment E-citizens are creating a new civic environment

Impacts - 2
Break down traditional barriers

• • • • • • •

Home/work/school Public/private Consumer/producer Communicating Entertaining Transactions “Info snacking”

Everyday life rhythms

Dark side – stress, “forbidden info,” info overload

What teenagers do online – informal use
Percent of online teens who regularly do this activity

100 90 80 70 60 50 40 30 20 10 0
l ai Em r Su o ff u rf n m ga es

e ag s s ct es y es odu la tm fo bi P n in s pr ob ta c h s h lth ew si e In rc a u u a N m rs He c se si to Pu s Re u n m te om s d o Li tr oa s l ha ew wn C n s Do ts ite r s o g ’s Sp in s t d am uc / t r a te d te y ro tion si M p c y wn uc pi u o A B to y e M v it i s en S

What teenagers do online – educational use
Percent of online teens who regularly do this activity

100 90 80 70 60 50 40 30 20 10 0
M om H rk wo e h rc ea es o pr s ct je eb s te si s er h ac te dy u st

rr o aj

ss e cc A

ss a cl

W

l ai Em

M /I

s id a eb ge pa

ad o nl ow D Cr

e at e

ss a cl

W

The Internet helps in everyday life
The percentage of internet users who say their use of the internet improves their access to/experience of …

70% 60% 50%

Fam ily

40%

Dea l wi th g ov.

Hob bie s

Frie nds

my jo

b

30% 20% 10% 0%

Fi n anc es Ele ctio ns

Per form

New peo ple

Sho p

Hea lth

P e rce n t o f h ea lt h s e ek e rs w h o d o t h e s e a c t iv itie s re g u la rly

10

20

30

40

50

60

70

0

Dise a se r es ea rch Trea t

102 million Americans are online health seekers: This is the material they access
men Diet ts / nu tritio n Exe rcis e/f itne Med ss icine Alte s rnat ive m edic H ea ine a lth i nd t nsu x. Men ra nc tal h e ealth Doc tors Exp a nd erim hos enta pita Env ls l tre iron atm men ents t al h Vac ealth cina haza tion r ds s Sex ual h ealth Med icar e/M Sub edic stan aid ce a Smo bus king e

E-citizen planet
83 million use government Web sites 63 million used the internet for the political campaign in 2004 52 million use Internet to research policy issues 43 million traded emails about the 2004 campaign 38 million have sent email to government officials to try to effect change in policies 36 million use government Web sites for health and safety info. 29 million researched or applied for government benefits 27 million said Internet was important source of political information to them 24 million participated in organized lobbying campaigns 11 million directly participated in the 2004 campaign via the internet, through donations, participation in volunteer activities

What Net users do on govt. sites
66% look for general information from federal, state, or local sites 41% research official documents/statistics 34% get recreational/tourist information 30% have used the Internet to try to change a government policy or affect a vote on a law 28% have gotten advice about a health or safety issue from a government agency 27% have sent emails to government 23% get information about or apply for benefits

The e-faith universe = 82 million
58 million have sought information online about their own faith 51 million have sought information about others’ faiths 48 million used email for spiritual/religious discussion 45 million send religiously-oriented greeting cards 41 million read news about religious events 27 million sought information about how to celebrate holidays or other religious events 22 million have looked for places to attend church 19 million say they belong to online religious communities 18 million used email to plan a meeting for a religious group 12 million have participated in online activities of their local church 11 million have downloaded religious music or listened to it online 10 million have done devotional work online 9 million have made donations to religious organizations 8 million have purchased religious goods and services 6 million have participated in online worship
Source: Pew Internet Survey Nov-Dec 2003 and June 2004 comScore Media Metrix data in red

Other activities of online faithful
Looked for information about their own faith Looked for information about another faith Emailed a prayer request Given spiritual guidance via email Gotten idea for religious ceremonies online Subscribed to a religious listserv Downloaded sermons Sought spiritual guidance via email Participated in religious chat rooms Played spiritual computer games Taken an online religious course Used a faith-oriented matchmaking service 67% 50% 38% 37% 28% 27% 25% 21% 10% 5% 3% 3%
Source: Pew Internet Survey of 500 religious seekers July-Aug 2001

84% of internet users belong to groups with online dimensions The online groups Internet users belong to…
Trade association or professional group A group for people who share a hobby or interest A fan group of a particular team A fan group of a TV show or entertainer A local community group or association A group of people who share your lifestyle A support group for a medical condition or personal problem A group of people who share your beliefs A political group A religious organization A sports team or league in which you participate Ethnic or cultural group Labor union
Source: Pew Internet & American Life Project, Jan.- Feb. 2001 Survey, Internet users, n =1,697. Margin of error is ±3%.

50% 50 31 29 29 28 28 24 22 21 20 15 6

About me
Lee Rainie Lrainie@pewinternet.org 1615 L Street NW Suite 700 Washington, D.C. 20036 202-419-4510

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