“America’s corporations require a new enlightened form of leadership that will give Hispanic professionals greater purpose, put a premium on sustainable innovation, and maintain an ethical approach to performance.” Glenn Llopis
Executive Summary The Six Reasons Why Hispanic Leadership Will Save America’s Corporations 1. We Keep An Immigrant’s Perpsective 2. We Employ A Circular Vision 3. We Unleash Our Latin Passion 4. We Live With An Entrepreneurial Spirit 5. We Work With Generous Purpose 6. We Embrace Our Cultural Promise What Will Your Legacy Be? Passion Is Not Risky; Playing It Safe Is About Glenn Llopis Center For Hispanic Leadership 3 4 11 12 13 14 15 16 17 19 20 21
and maintain an ethical approach to performance.
. The Six Reasons Why Hispanic Leadership will Save America’s Corporations. and why Hispanic leadership will propel workplace innovation to better serve the increasingly diverse marketplace. the need to unleash the untapped talent of Hispanic professionals and their authentic leadership is at an all-time high. America’s corporations require a new enlightened form of leadership that will give Hispanic professionals greater purpose.Executive Summary
Hispanics represent the majority-minority in the United States. author Glenn Llopis. put a premium on sustainable innovation. effective Hispanic leadership is both a business and societal imperative for America to grow and prosper. In sum. You will learn why Hispanic leadership will redefine corporate leadership. As companies seek to broaden their Hispanic market reach. reveals why Hispanic professionals have the unique opportunity to assume leadership roles in today’s new economy that is being shaped by a fiercely competitive global market. and their growing strength as professionals is changing America’s corporations. In his new eBook.
These are top-down. Companies that are run in traditional ways seem to be suffering in particular. What’s going on here? These are companies that once defined success in their various industries. and that’s the way big corporations all too often think. More than that. hierarchical organizations that operate in departmental silos and are purely numbers and profit-driven.The Six Reasons Why Hispanic Leadership Will Save America’s Corporations
eBay sales fall 70 – 80 percent among long-time sellers. Blockbuster files for bankruptcy. Porsche reports a 454 million euro loss in its most recent fiscal year. markets today are not stable. Nokia reports declining profits and market share in fiscal 2010 compared to fiscal 2009.
. That means that you can’t predict the future based on the past. and they are changing faster all the time. And yet now they are struggling in the tough marketplaces of 2010. What happened? What went wrong? Why did these companies stumble and fall? Of course the recession and slow recovery are partly to blame. The truth is that the old ways just don’t apply anymore in today’s fiercely competitive global marketplaces.
It’s not about the individual. Talent Development Is Optional
In this sort of company. Individuality? Your whole self ? Showcasing your personal brand? Forget it. Not going to happen. And companies like these look great from the outside. That old contract is gone. talent development is optional. never to return. it’s about the perpetuation of the organization. regulations or to gain access to a particular talent pool. because you can always find more bodies to fill positions. the business cycle has accelerated too much – and people have changed.In These Companies. and with those troops. Individuals must learn to conform to the company way of doing things. they are tactical initiatives to comply with corporate governance. If there are diversity programs. That deal has gone away. as long as the company already has a slot for it. large companies have set ways of doing things. They learn to check their best selves at the door as they walk in each morning. They offer sameness and security in exchange for individuality. You might say they create their greatness on the backs of the employees. That’s how you control quality and ensure sameness for the clients and customers. And what’s wrong with that? After all. they build huge organizations. In this kind of organization.
. you can be whatever you want to be. The economy is too uncertain. it couldn’t offer that kind of security in today’s business world. Is that wrong? Guess what – it doesn’t matter any more. Even if a company wanted to.
They’ve started to create their own individual brands. people must invest in themselves more than ever to remain relevant. In fact. So employees have responded in a couple of ways. like they’re making a difference. And they’re uncertain about what to do with the virtual world that seems to have sprung up around them overnight. And at the same time.
Employees Want To Have An Impact On A Different Kind Of Company – In A Different Kind Of Marketplace
And tough luck if that company has to exit the line of business you were an expert in! Your skills won’t even be useful within your organization. It’s hard to market internally focused skills to someone new. With their company controlled skills less marketable.How has the workforce itself changed? Workers want to feel like they’re having an impact. Ben Bernanke.
. people don’t feel inspired to stay and they don’t feel safe going. They fear – rightly – that their skills aren’t transferable. long-lasting unemployment means that the unemployed are in danger of finding their skills rendered irrelevant. They’ve started to run businesses on the side. according to a recent report from Federal Reserve Chairman. And they’re taking steps to make that happen. The market is just moving too fast. these old-line companies that are so internally focused don’t prepare employees to move around. The old-style workplace wires you to be successful for that company – and only that company. They’ve started to invest in themselves. They’ve changed their perspectives.
and we need to prepare ourselves to work in that future state. if you’re over 50 years old in today’s economy. rapid-paced. They want to agree to devote their talents to a particular organization for as long as it’s cool. This is no way to live. What will that new workplace look like? The outlines are already clear in the kinds of demands that millennials are making on the companies that they are willing to work for – and the kinds of companies that they are creating.In short. not trust based on a patriarchy. you’re running scared. and more personally branded than ever before?
. They want a community environment. trust-demanding world of work? A workplace that will be more mobile. more flexible. more transient. consistency. and contract. And if you’re under 50 years old – you’re running scared. virtual. They want a new kind of trust.
Is Your Company Facebook-worthy?
They want a company that’s Facebook-worthy. You just don’t care as much because you believe that there are better options and opportunities for you to thrive in a culture that allows you to be you – somewhere else. Or they want Facebook. They want transparency. talent-based. but a trust based on clarity. as long as their personal brands remain relevant. How can people learn to succeed in this new short-term. We need to create the workplace of the future.
second or even third generation – come with a perspective that makes them uniquely capable of surviving and indeed thriving in the new workplace.
Hispanic Leaders Operate From Six Key Characteristics
We understand uncertainty and change from reform and revolution. and in fast-changing organizations like these. We understand personal branding when we begin to live passionately for those things we stand for. It’s why Hispanics today represent one of the fastest growing groups of entrepreneurs in the US. India and many European countries are now emerging as leaders in Fortune 500 companies.) The skills that Hispanic professionals inherently possess from their immigrant past and what we have learned through the hard knocks we’ve experienced on the way here stand us in good stead. That is why we can all learn a lot from developing countries that have integrated their whole selves into the infrastructure of our great country to seize opportunities the mainstream didn’t see. And that’s the Hispanic professional. We understand reinvention from being misrepresented. (And immigrants from many other parts of the world as well. this is why other immigrant groups from China.
. this economy is a cakewalk! Hispanic professionals – regardless of whether they are first. Japan. fast-changing times like these. after surviving Castro’s Cuba. let me tell you: for my Dad and me. In fact. And on a personal note. This eBook will focus on Hispanics.There is a kind of worker that is already wired to survive in difficult. Korea.
he met my mother Jenny. they
Pictured above: Frank and Glenn Llopis Pictured right: Los Llopis tour poster c. was the first to integrate American Rock ‘n Roll into the rhythms and sounds of Cuban music. When Castro’s revolution did not allow them to return to their mother country. This immigrant journey is exactly what happened to my father and his values are what allowed him to successfully make the transition from Cuba to the US. graduated from Cornell University in the 1930’s with a degree in Chemical Engineering. 1955. It was at this time. a prominent dancer and model.
.Let me share a bit of my family’s story. my father decided to pursue his passion for music and he became a famous Latin musician. After his return back to Cuba. My father. Los Llopis. Together they performed through Latin America and Spain. Frank Llopis. His quartet. TV and radio personality.
. I’ve discovered the following six characteristics define Hispanic leadership. where my father became a chemist at the Miller Brewing Company. my book Earning Serendipity – 4 Skills for Creating and Sustaining Good Fortune in Your Work was successfully published and today CHL works with Fortune 500 companies to maximize the performance of their Hispanic professionals. he shared many stories and his wisdom inspired me to start researching and discovering common threads that make immigrants – in this case – Hispanics professionals – great managers and leaders (especially when corporations are in search of new types of innovation and sustainability is at a premium). And by the way. CHL helps Hispanics develop their leadership capacity so they can best contribute to the reinvention. In my research. renewal and growth of their organizations. As a result of my findings. based as it is on the rich heritage of the Hispanic legacy. The workplace must allow Hispanic professionals to be their natural and whole selves. It’s no longer enough to be a Hispanic who assumes a leadership role in the workplace. the Center for Hispanic Leadership (CHL) was founded.were forced to reinvent themselves many times before finally making the United States their home. the time has come to unite the disparate elements of Hispanic leadership under a fresh approach to that legacy. When I asked my father how he successfully navigated his journey in the face of tremendous adversity.
When my Dad first came to the United States. we do not have myopia where opportunities are concerned. he attended high school at the Massanutten Military Academy in Woodstock. VA. baby-boomers. • Ideas blossom into enterprises.1. As I learned from letters that he wrote as a student. every day. This immigrant perspective enables you to truly embrace diversity and work with millennials.
. and people of all stripes. and we make the most of those that cross our path. • Friends blossom into partners. he always sought to create opportunities for others. • Odd jobs blossom into annual contracts. Again. culture and people. • Coworkers blossom into supporters. He sought to understand the United States carefully – its customs. Think about this immigrant perspective for a moment: • Generous favors blossom into friendships. We Keep An Immigrant’s Perspective
Like an immigrant who comes to a new country with nothing but faith. It enables you to do more with less by strategically activating those around you. hope and love. • Bosses blossom into advocates. Many times they are opportunities that others don’t see. opportunity is the true mother of success. Based on the immigrant’s perspective. We see that opportunities are everywhere. a family story.
Because our immigrant perspective allows us to see opportunities others cannot. While my parents were performing in Buenos Aires. there weren’t extended lines of credit or access to wire transfers to obtain cash. My Dad’s ability to manage the crisis and anticipate further changes led him to sell recording contracts in exchange for cash throughout
. Your whole self. How many times does your gut tell you during times of adversity to take action. Back then.For example. we have wide-angle vision and are proficient at anticipating crisis and managing change before circumstances force our hand. We Employ A Circular Vision
The experiences of our family with crisis and change in our mother country wire us to anticipate false promises and unexpected outcomes. Argentina in the late 1950’s. What did he do? He created a dark room in this dorm and sold black and white prints to the students for half the price and soon found himself creating friendships quickly. and you don’t? Instead you wait. they lost their country to Castro’s Revolution. The immigrant perspective has real impact and more of it belongs in America’s corporations.
2. Hispanic professionals must be given the opportunity to safely showcase ideas and ideals – and thus help organizations to see opportunities previously unseen. until those around you begin to take the calculated risks that you were hesitant to take. This is why in the workplace. my Dad had a passion for photography. He noticed that many of his classmates enjoyed taking pictures but they had to walk 3 miles and pay a high price per print. You were dependent upon yourself.
We not only blaze paths few would go down. Because the immigrant knows how to successfully reinvent himself. change is merely substitution not evolution. That the opportunities that his life’s journey created for himself allowed him to live a more complete life – a life full of joy and contentment.
3. and if given the opportunity will propel action. We brand these opportunities with our unique perspective and passion. you should do something with that? And then what happens? Nothing. How many times have you been in a meeting and someone tells you. we see them through to the end. that is a great idea. He would always tell me that if he had not taken action when faced with adversity. before reinventing himself in Mexico where he recorded several gold records and became one of the most popular performers of the 1950’s and early 1960’s. Most people just don’t trust themselves enough
.Latin America and Spain just to survive. You must be passionate about what you stand for and allow others to reap the rewards of your strategy. Without strategy. he would have been an incomplete person. Our passion opens new doors of possibilities that we aim to share with others. We Unleash Our Latin Passion
Our ability to inject intense passion into everything we do makes us potent pioneers. My father always told me that he never had a regret in life. We all recognize that we must create a strategy for change. he becomes fearless when embarking upon new things. The Hispanic leader’s passion is infectious.
you might be an entrepreneur. In today’s brave new workplace we must find new ways to create and sustain momentum that fuels a healthier whole. They give so much of themselves to those that don’t reciprocate. Are they supporting and fueling your passion? Do you fuel theirs? Is it a one-sided relationship? This is why most people feel stuck.
4. Passion means you care and you open your heart to take action and make a difference for those around you. A culture that breeds new types of innovations. The ability to see and seize opportunities to build relationships. you must continuously invest in yourself. I remember him telling me. No one really knows you better
. Are you living this every day? Think about those you associate yourself with. circular vision and passion – allowing him to continuously reinvent himself. If your passion doesn’t impact others. you must be one. We Live With An Entrepreneurial Spirit
In America. Think about what excites you most. and better humanity is an inborn survival mechanism.to define their strategy since this is the basis for accountability. in order to sustain your relevancy. People want to be accountable more for what others want them to be rather than what they seek to be themselves. your influence will be short-lived and your passion will lose its momentum. In Latin America. Your passion should define your strategy. My father’s entrepreneurial spirit was driven by his immigrant perspective. advance commerce. Innovation becomes second-nature.
we are taught that we are a part of a larger family all around us. and then. Your ROI will be measured in the outcomes of those relationships and how they helped to propel your goals while benefiting those around you. Our propensity to give to others from our harvest ensures us a perpetual harvest. This investment will not only be driven by just money alone. And trusting yourself is the key to
. My Dad taught me that the entrepreneurial spirit was not about making money. This begins with giving inside our family when we are young. but the wealth created through relationships propels commerce. We are raised to consider others’ needs as much as our own. Share the harvest of the momentum that you are building. Sharing begins with trust. It’s a way of life.than yourself. Your goals. You don’t need to be an entrepreneur to be entrepreneurial. stimulates society. but building wealth in resources that good relationships can bring. with others. Only you know them and what it will take you to invest in them. desires. when we are older.
5. You just need to cultivate the entrepreneurial attitude. My father always told me that money divides people. and benefits all. We Work With Generous Purpose
It is in our blood to give. Entrepreneurship is no longer just a business term anymore. dreams and aspirations. it will require you to navigate the right people who can guide you and teach you about how to invest in yourself. In fact.
across the entire value chain. It’s about uniting. The treatment is reciprocated and opportunities continue to arise. Our cultural promise is that success comes most to those who are surrounded by people who want their success to continue. colleagues know what you stand for? Today’s brave new workplace is centered around sharing. I believe that Hispanic leaders are beginning to understand that they have an important role to play in CSR and are ready to step up to the challenge.
6. empowering and inspiring those around you. Earning Serendipity. organizations refer to this as corporate social responsibility (CSR). What do you stand for? How many of your friends. Their impact and influence becomes greater as they each build upon one another. Cultural promise is driven by our ability to have a generous purpose. We Embrace Our Cultural Promise
Our familial style of relating allows us the good fortune of having history on our side. In fact. each of these six characteristics interconnects.” The reason people don’t share and give back to society in more meaningful and purposeful ways is because they don’t trust themselves enough to stand for something that they can share with others.success. partners and distributors alike are treated like family. occur when employees. In fact.
. The strongest bonds in business. “the wise man forfeits his fortune when he does not trust himself. As I mention in my book. giving and standing for something and making those around you better.
Think about this carefully. but what you do with what you know. step back and ask yourself why not? Your promise to your workplace should be centered around being a community-minded leader that is not only accountable for the advancement of yourself. empowerment. support and thrive in that propels the promise to see and seize opportunities to cultivate new types of innovations for the advancement of a healthy whole. opportunity is the true mother of success.
What Will Your Legacy Be?
What is your cultural promise? Have you created a culture that people thrive in? What is the legacy that your promise has created for those around you? We are transitioning from a knowledge-based to wisdom-based economy. transparency. trust. If you don’t. It’s about opening up your heart and leading with kindness!
. Wholeness in work and life is what the cultural promise stands for – and what continuously propels a sustainable workplace that encourages innovation. In the end. it’s about ethics. It’s no longer only about what you know. You must ultimately make the decision to deliver a promise to support the workplace culture in everything you do and how you do it. In the wisdom-based economy. It is the culture you create. but also for the well-being and advancement of those around you.
In addition.This will accelerate our ability to turn around ourselves as people. When properly mentored and trained. Most Hispanic professionals do not truly begin to thrive and create influence until they realize that their cultural roots are sources of strength rather than barriers to advancement. a new enlightened form of leadership must emerge. to a new enlightened form of leadership that embraces these six characteristics – characteristics that everyone can embrace. Hispanics battle the gulf between assimilation and authenticity. empower and expand our purposeful and relevant Hispanic Leadership voice.3 trillion by 2014**. Hispanic consumer purchasing power is estimated to reach $1. Aug 08 **The Multicultural Economy 2009. As organizations evolve from the traditional workplace to the new workplace. Hispanic leadership will save America’s corporations. If given the opportunity. but that come most naturally to Hispanic professionals. Hispanics must continue to embrace their unique cultural differences – but must responsibly serve to unite. These six natural characteristics that define Hispanic leadership serve to support not only critical and timely workplace performance improvements – but also the recruitment and retention of the fastest growing workplace population. renewal and reinvention. The University of Georgia
. Hispanic professionals are well positioned to assume this role. That’s why we must embrace the immigrant mentality during these times of survival.
* US Census Bureau. Hispanics are estimated to grow 167% in population between 2010 and 2050*. From being a victim of unexpected change without preparation.
Because that’s the only way that we as individuals and our companies are going to succeed in the new workplace.
The six characteristics that I have argued are integral components of Hispanic leadership – and are of course essential values for many other immigrant groups and cultures as well. Playing It Safe Is
In the end. and work together to invent something magnificent. That’s what we all have to do every day – bring our whole selves to work. We all have an urgent to-do – to make our workplaces permanent registers of value and great work. and take on these six characteristics in order to change the workplace into one that is empowering. Indeed. Both companies and employees have a duty to themselves and their success to embrace the new workplace. Places where we can bring our whole selves to the task at hand.Passion Is Not Risky. Places where everyone’s invention is welcome and useful. dynamic. and rewarding – and one that is open to reinvention. these values are universal. whether you are Hispanic or not. entrepreneurship and passion. Please bring your entire self to work every day. I believe.
. My purpose in highlighting them in this eBook is to draw attention to their presence in the Hispanic community in order to change the debate that all too often focuses on who can grab the ‘biggest victim’ status to one that is more productive and useful – and focuses on how we can turn American corporate life around. Playing it safe is. living your passion is not risky.
at only 30 years old. Highly sought-after keynote speaker by Fortune 500 companies. Professor at The Wharton School. drive. Good Morning America. Fast-rising corporate executive. MSNBC. The son of Cuban immigrants who were victims of Castro’s revolution. He has made appearances on local and national TV. Fox.About Glenn Llopis
Workplace innovator. Founder of the Center for Hispanic Leadership and the Center for Innovation and Humanity. Univision and was featured on Al Punto with Jorge Ramos. sustainable change in your work and in the rest of your life. Leading the successful turnaround of Sunkist’s juice beverage division opened the door for his next endeavor. Glenn is the former Chairman of the Executive-2-Executive Mentoring Program Committee at the University of California at Irvine. Stewart Friedman. In 2011. with fast-tracked years at the Gallo Wine Company and Sunkist where he became the youngest senior manager in the company’s 100-year history. and he is a lecturer at universities across the country and serves as a mentor for Junior Achievement.
“Earning Serendipity offers a fascinating set of ideas and tools you can use to create meaningful. “ The Immigrant Perspective on Business Leadership” will be featured on Forbes. The Los Angeles Times. NBC. and a UCLA education. The result was a transformation of that company. The Financial Times. Glenn Llopis has vision. as the vice president of the $1 billion Norway Seafood Co. Larry King Live. He has published numerous articles in business publications around the world and has successfully launched several new business ventures. and maintain ethical leadership. In the decade since.” Dr. Advertising Age. He is an active member of the Kellogg Innovation Network and serves on the advisory board of the Society and Business Lab at the Marshall School of Business at the University of Southern California. and Yahoo! News. as Glenn brought the voices of all its employees into the company debate about its future for the first time in its history.com. and a passion to help create a global workplace that will give employees new purpose. Glenn combines an immigrant’s perspective. Brandweek. put a premium on innovation.com and AOL Latino. CNN. including Telemundo. ABC. Glenn has parlayed his executive experience into innovative ventures that have been featured in The New York Times. Total Leadership
. University of Pennsylvania and USA Today Best Selling Author. Author of Earning Serendipity: 4 Skills for Creating and Sustaining Good Fortune in Your Work. Glenn’s blog.
in a recent Pew Hispanic Center survey. coaching. The 2011-12 Hispanic Leadership Tour mission is to create greater awareness toward building a global workplace that will give Hispanic professionals new purpose. Research indicates that there remains a crucial gap in addressing the needs of Hispanic leaders in the workplace.com
CHL is unique. Founded by Cuban-American Glenn Llopis. their leadership must be developed – with mentoring. and maintain ethical leadership on driving performance development. It is the only Hispanic talent development institute of its kind.Center for Hispanic Leadership
www. and educational and career tracking tools that address the particular needs of Hispanics in the workplace.
www.hispanicleadershiptour. Now that Hispanics represent the majority-minority. 74% of Latinos polled said they either didn’t know of a national Hispanic leader or thought there wasn’t one. In fact.com
When properly trained and mentored. CHL is designed to propel the awareness and growth of Hispanic leadership in today’s fiercely competitive global marketplace.
. put a premium on innovation.centerforhispanicleadership. Hispanic professionals thrive in leadership roles. CHL’s goal is to create a platform that allows Hispanic professionals to seamlessly transition from success to significance in today’s global marketplace.
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