Runway

M A G A Z I N E I N C .

Ru n way m a g a z i n e , i n c . 2 0 1 1 M e d i a k i t & a d r at e s
From entertainment to world affairs, business to style, design to society, Runway Magazine Inc is a cultural catalyst — a magazine that provokes and drives the popular dialogue. With its unique mix of stunning photography, in-depth reportage, and social commentary, Runway accelerates ideas and images to center stage. Each issue, Runway Magazine, Inc is an unrivaled media event that reaches modern, sophisticated consumers who create demand for your brand.

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Runway
M A G A Z I N E I N C . D e m o g r a p h i c s Gender: Female Male Age: Median Age age range Status: Married Single Income: Median Household Income Median Household Value Education: Bachelor’s Degree Master’s Degree Other

88.0% 12.0% 34.5 18-57 43% 57% $70,679 $992,215 33% 23% 44%

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Runway
M A G A Z I N E I N C . a b o u t r u n w a y
We have put all of a woman’s beauty, fashion and lifestyle needs into one magazine and website. Runway Magazine is a beauty, fashion and lifestyle magazine which includes a beauty directory with Listings of all the latest hair and nail salons, spas, plastic surgeons, cosmetic dentists, dermatologists, modeling agencies, beauty suppliers and more. Women of today are continuously seeking for the most effective and efficient ways to improve their image. Runway is an easy and affordable tool they can use to achieve this. RUNWAY MAGAZINE, Inc. vs. COMPETITORS: * Large following of beauty / fashion / lifestyle fanatics in both residential and commercial communities. * Maximum exposure & Major distribution. We also distribute our magazine in fashion shows and events we sponsor, and in gifting suites for the Emmys, Oscars and MTV. * advertisers Get exposure to not only regular readers but also to A-list clientele, entertainment professionals, celebrities and high income earners. * Runway has increased revenues for over thousands of beauty and nail salons, spas, doctors, dentists and beauty suppliers with their advertisements both in the magazine and website. * With runway your ad won’t get lost in the clutter. * Runway Magazine is dedicated to low and competitive rates. * Runway readers trust Runway Magazine for the pertinent information they need to fulfill all of their fashion, beauty and lifestyle needs. * Runway Magazine, Inc. donates 1% off its net profits to charity.

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Runway
M A G A Z I N E I N C . D i s t r i b u t i o n

We recently teamed up with Source Interlink distribution taking our circulation to national and international distribution via major retailers In store and online.

Borders Has Barnes & Nobles has Barnes & Nobles College Bookstores Amazon.com Fall 2011: k-Mart has waldenbooks Has Target has

517 Stores 717 Stores 633 Stores 2+Mil. Cust. 1,361 Stores 466 Stores 1,745 Stores 250,000 30,000 70,000 5+Mil.

online Circulation Email Newsletter/Press release App/digital downloads projectED impressions from Tv/Film placemenT

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Runway
M A G A Z I N E I N C . A d r a t e s & S p e c s
our quarterly publication offers affordable marketing to a high-end market at a fraction of the cost of our competitor’s rates

Full Page Ad - $8,000 Each additional page - $3,000 inside Front cover - $10,000 inside back cover - $9,000 8.75” x 10.75” (with bleed) - 300 dpi - CMYK Acceptable File Formats: Indesign (Include Fonts & Images) Photoshop (Include Fonts Folder) Illustrator (Outline Fonts) high resolution .pDFs, .TIFs, .eps or .JPEGs
Submit all artwork related inquiries and/or actual print ad file to our art department at designsbybo@gotrunway.com.

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Need help designing your ad? our professional design team can assist you.

Full Page Ad Design - $500 Each additional page - $200 website design - email designsbybo@gotrunway.com

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Runway
M A G A Z I N E i I N C . O n l n e A d s
Maximize your advertising budget with our affordable online ad options. Ad Specs: 72 dpi - RGB Recommended Animation Length (animated gifs) - 15 Seconds - 3 images frames Rectangles: 300 x 250 pixels - (Medium Rectangle) 240 x 400 pixels - (Vertical Rectangle) 336 x 280 pixels - (Large Rectangle) 180 x 150 pixels - (Rectangle) 300x100 pixels - (3:1 Rectangle) Banners and Buttons: 468 x 60 pixels - (Full Banner) 234 x 60 pixels - (Half Banner) 88 x 31 pixels - (Micro Bar) 120 x 90 pixels - (Button 1) 120 x 60 pixels - (Button 2) 120 x 240 pixels - (Vertical Banner) 125 x 125 pixels - (Square Button) 728 x 90 pixels - (Leaderboard) Skyscrapers: 160 x 600 pixels - (Wide Skyscraper) 120 x 600 pixels - (Skyscraper) 300 x 600 pixels - (Half Page Ad) $600/month $550/month $450/month $375/month $275/month

$400/month $350/month $150/month $250/month $200/month $300/month $200/month $900/month

$650/month $450/month $1,200/month

send gif or jpeg to designsbybo@gotrunway.com for any ad related questions. need help designing your ad? Our team can design your ad for only $350.

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Runway
M A G A Z I N E I N C . e c o m m e r c e

With our new website we’re now making it possible for fashion designers, beauty suppliers, wholesalers & retailers to sell their products via our e-commerce shopping section of tour website. No need to worry developing e-commerce credit card processing! about setting up a website, code or templates, or even We take care of all that for you!

All we need from you is your desired price point, web-resolution photos of the products you want to sell, and the product description. Once the order is placed we forward your the order confirmation for the product to be shipped, and send you payment, only taking a small 15% commission on the sale after taxes and shipping.

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Runway
M A G e A Z I N E I N C . m a i l b l a s t s
We send out regular HTML email newsletter blasts to our massive industry email contact list. Our advertisers will already have this online marketing tool work in their favor driving traffic to their ads. But we also offer the option to feature a brand, product or person in our email blasts with photo/graphic, article, link, and a web article. We are currently offering this unique opportunity for the affordable price marketing of $400.

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All our advertisers and e-commerce customers will benefit from maximum exposure via our events and press releases at no extra charge!

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We also distribute our magazine and have gifting suites for the oscars, emmys, and MTV. This is available to our advertisers so they can promote their brand or product to high-end a-List clientele.

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Runway
M b A G A Z I N E I N C . e a u t y d i r e c t o r y
Join the runway magazine, inc. network! Our online beauty black book directory provides an up-to-date, cutting edge fashion & beauty resource for all the latest hair and nail salons, spas, plastic surgeons, cosmetic dentists, dermatologists, modeling agencies, beauty suppliers and more. Our standard listing shows your company name, phone number, and website. Our premium listing shows your company name, phone number and links to your website, and we give you a full dedicated page on the website with full description and images of your chosing to promote your business or brand.

Regular listing - $50/month premium Listing - $100/month

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magazine,

mobile Application stores. magazine brand via available this at

advertisers that place print ads in the revolutionary the tip of channel, the having their fingers.

magazine will automatically have their ads placed in our digital customer’s

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Runway
M A G A Z I N E I N C . U p c o d e
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We now offer for our advertiser the innovative Upcode technology. P r i c i n g . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 5 0 0 We can create and place the UpCode™ image on your ad, and when the reader takes a picture of the code on their mobile device it brings them straight to your website or promotion! More and more Mobile codes are now appearing in industry, commerce, the media, on packaging, print, posters and on-screen. The importance of understanding their potential and the ‘what, why and how’ of implementing them for successful campaigns or in business, becomes increasingly critical. As companies begin to spend more of their time and money on this technology they need intelligent, professional and trusted direction and advice. UpCode™ is a highly developed mobile access & interaction MAI™ technology that turns mobile phones into intelligent optical readers (or ‘scanners’) able to read codes on any object or surface - simply by ‘pointing’ at them with a mobile. In everyday life 2d QR DM and 1d barcodes are on practically every object or can be sent to mobile phones UpCode™ can make them come to life and we have the added expertise in Augmented Reality. UpCode™ is considered as the world’s no. 1 solution provider for evaluation and subsequent integration of new mobile optical reading solutions into cross-media or business applications. These new mobile technologies provide improved efficiencies for business, commerce and industry by reducing cost and improving profits, time management, control systems and data analytics. Ensuring measurable results. UpCode™ Media Solutions: b2c and 1 to 1 targeted marketing for media, print (any printed surface or on-screen), brands and agencies. With access and interaction, anywhere in the world, in any language, 24/7/365. Including; crm and consumer analytics, mobile payment, mobile tickets, mobile barcodes and mobile coupons (on phone or printed), links to audio & video clips or 3dimensional advertising with Augmented Reality. A world of possibilities to communicate and interact with consumers. Cross-Media campaigns or use in harmony with, or independently from, UpCode™ Business Solutions. DOWNLOAD and try the FREE UpCode reader on your Mobile* *The UpCode application is free for non-commercial use and the cost is the download time (usually less than 2 minutes) but this varies depending on your type of contract (please refer to your operator for full details.)

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