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INTERNATIONAL JOURNAL OF

PROJECT
MANAGEMENT
International Journal of Project Management 24 (2006) 303–313
www.elsevier.com/locate/ijproman

Key points of contention in framing assumptions for risk


and uncertainty management
Chris Chapman *

University of Southampton, School of Management, Southampton SO17 1BJ, United Kingdom

Received 25 November 2005; received in revised form 17 January 2006; accepted 26 January 2006

Abstract

This paper explores the relationship between ‘common practice’ as defined by a simple reading of PMBOK Chapter 11 and ‘best prac-
tice’ as approached (but not quite achieved) by two alternative guides (PRAM and RAMP) in terms of key points of contention in fram-
ing assumptions which everyone interested in project management as a whole ought to understand. An immediate purpose is helping
readers to avoid some of the current confusion about the difference between ‘common practice’ and ‘best practice’. A longer term goal
is influencing the shape of future project risk management guides, to enhance them individually, and to make them easier to use collec-
tively. ‘Best practice’ definition is itself contentious. Other authors are encouraged to debate the definition of ‘best practice’ and explore
the position of other guides. The framing assumptions are considered in terms of basic concepts: ‘probability’, ‘uncertainty’, ‘risk’, ‘opti-
misation’ and ‘opportunity’. A practical example of the implications is provided via analysis of the use of probability–impact (PI) matri-
ces and associated PI indices (risk indices or scores). The use of PI indices is ‘common practice’, but it is a clear indication that ‘best
practice’ is not being followed, for reasons clarified in this paper. A follow-on companion paper considers related generic process def-
inition issues.
 2006 Elsevier Ltd and IPMA. All rights reserved.

Keywords: Project risk management; Uncertainty management; Guides; Probability–impact matrices and indices or scores; Risk indices or risk scores

1. Introduction involves. This paper attempts to stimulate debate involving


the project management community as a whole about the
The need for effective and efficient management of risk differences between ‘best practice’ and ‘common practice’
and uncertainty in projects is not contentious. How best framing assumptions. To clarify the implications in imme-
to satisfy this need is highly contentious amongst those diate practical terms an example is employed – the use of PI
involved in contributing to the project risk management lit- (probability–impact) matrices and associated PI indices
erature, especially amongst those involved in producing (risk indices or scores), a ‘common practice’ tool.
guides under the auspices of professional bodies and gov- PI indices are a clear symptom of ‘common practice’
ernment agencies. However, direct debate about points of which is not ‘best practice’, a statement some readers
contention has been limited, and for the most part it has may see as contentious. They are used in this paper to illus-
been confined to discussions within groups producing trate the practical implications of framing assumptions
guides. while avoiding the details of generic processes which
Consequences of this lack of public debate include a sig- require a separate paper. PI indices are central to the risk
nificant gap between ‘best practice’ and ‘common practice’, management chapter in the third edition of the Project
and considerable confusion about what ‘best practice’ Management Body of Knowledge (PMBOK) guide [1,
chapter 11], produced by the Project Management Institute
*
Tel.: +44 23 80592525; fax: +44 23 80593844. (PMI), referred to as PMBOK 2004 in this paper. They
E-mail address: cbc@soton.ac.uk. are accommodated and provide a significant source of

0263-7863/$30.00  2006 Elsevier Ltd and IPMA. All rights reserved.


doi:10.1016/j.ijproman.2006.01.006
304 C. Chapman / International Journal of Project Management 24 (2006) 303–313

confusion in the second edition of the Project Risk Analy- tant step in a process to reach agreement which will cer-
sis and Management (PRAM) Guide [2], produced by the tainly take time and may never produce complete
Association for Project Management (APM), referred to convergence. The views on key points of contention
as PRAM 2004 in this paper. They are also accommodated expressed in this paper were not shared by all members
and provide a minor source of confusion in the second edi- of the PRAM 2004 working party, but the process of pro-
tion of the Risk Analysis and Management for Projects ducing a consensus was very illuminating, and all members
(RAMP) guide [3], produced by the Institution of Civil of the working party deserve credit for the illumination this
Engineers and the Actuarial Profession, referred to as paper tries to pass on. This paper is concerned with
RAMP 2005 in this paper. In all three cases the date is explaining what is involved in the areas where consensus
dropped when the meaning is clear. was difficult because a working understanding of all cur-
This paper restricts itself to three guides, which requires rent guides and the literature more generally requires clar-
explanation. PMBOK 2004 was included because it closely ity on these points of contention, as does enhancing all
reflects ‘common practice’ as understood by the author. future guides and common practice.
Guidelines produced by professional bodies necessarily seek The author contributed to the development of the pro-
consensus. This can lead to a ‘lowest common denominator’ cess structure in the 1998 first edition of RAMP 2005,
syndrome. All guides are practice led to some extent, which has not changed, to the editorial processes of both
although their intentions are to lead practice. PMBOK editions, and to the general discussions of the working
2004 reflects common practice more strongly than PRAM party. Points of contention were not a significant concern,
2004 or RAMP 2005. This may be attributable to stronger so this paper does not draw on RAMP to the same extent,
pressure within the group which produced it to accommo- but the RAMP discussion complements and extends the
date common practice. However, the author believes that PRAM discussion in a useful manner. The RAMP working
PMI global reach and the straightforward nature of the party brought together a comparable range of interests and
PMBOK guide are important reasons why a simple reading skills, but it was different, diversity in professional back-
of PMBOK defines common practice. PRAM 2004 and grounds being one key difference (actuaries, economists
RAMP 2005 were included because they are effective alter- and engineers), more senior management and board level
natives which approach ‘best practice’, the remaining gap is experience being another. Management of the RAMP
of interest, and the author was directly involved in discuss- working party was comparable to the PRAM working par-
ing key points of contention during their drafting. The ties in terms of its high quality, but different, more direct
issues raised are relevant to other guides and the literature control by the chair/chief editor and the originator of the
more generally. Other guides were beyond the scope of a process definition leading to greater internal consistency
single paper, but other authors are encouraged to contrib- being the key differences. The less contentious nature of
ute to the debate by extending the discussion to other guides the discussions meant that collaboration was not tested
and other approaches in the broader literature. The to the same degree, but it was comparable in quality.
author’s view of ‘best practice’ is clearly a legitimate target The author has not contributed to PMBOK guides, but
as part of this debate. Some readers may wish to debate part of the stimulation for this paper and a related earlier
‘common practice’, but this would be less productive. paper [5] was provided by an invitation to give the earlier
The author was responsible for drafting the process paper at a PMI Risk SIG conference in California, and
chapter in PRAM 1997 [4], and a co-author of the substan- part of the purpose of this paper is a basis for ongoing dia-
tially revised process chapter in PRAM 2004, as well as logue with PMI Risk SIG members.
making more general contributions to both editions, like Several PMBOK contributing authors provided very
all members of both working parties. This paper was stim- useful feedback on an earlier draft of this paper, and feed-
ulated in part by the extensive discussions of unresolved back from contributing authors of all three guides shaped
differences in opinion which took place during the second the final draft of this paper significantly.
working party’s deliberations. The management of the Key points of contention are addressed in this paper in
working parties on both occasions was very effective, and terms of framing assumptions. This is not the basis on
all contributors were collaborative and constructive in their which most discussions about them took place. Such dis-
responses to differences in opinion. Contributors provided cussions usually focused on process implications. Hind-
expertise based on experience across a wide range of indus- sight suggests direct discussion of framing assumptions
try, from consultant, contractor and client perspectives. might have been a more productive starting place.
PRAM 2004 takes a bold step forward relative to PRAM In each case the ‘span’ of the framing assumption is
1997 and PMBOK 2004, while accommodating sustained defined on a 5 point scale, from 0 to 4. ‘Span’ reflects gen-
and unresolved arguments about what is ‘best practice’ as erality, range or scope. Point ‘0’ signifies zero span, point
distinct from ‘common practice’, and what should be rec- ‘1’ signifies a minimal level of consideration, and point ‘4’
ommended, tolerated, or excluded. Accommodating deeply signifies a ‘best practice’ level of consideration, as ‘best
held conflicting views to the extent achieved by the PRAM practice’ is currently understood by the author. Intermedi-
2004 working party was collaboration in the best possible ate points were chosen to facilitate discussion. A 5 point
spirit. In my view this was not a mistake. It was an impor- scale provides a good framework for discussion at a useful
C. Chapman / International Journal of Project Management 24 (2006) 303–313 305

level of detail. The definitions of points are unambiguous, axiomatic objective probabilities and frequency based
and higher values are unambiguously preferable, but all objective probabilities, but no formal treatment of ‘subjec-
three guides involve ambiguity in the extent to which they tive’ probabilities. Consider the implications of this posi-
meet these points. Illuminating and eliminating this ambi- tion in terms of a very simple example – you are offered
guity is part of the purpose of this paper, not a limitation a bet on the outcome of a coin toss. This position means
in the analysis provided. Higher points require a more gen- you can assume the coin is ‘unbiased’, and the toss is ‘fair’,
eral framework for understanding issues, each successive with an axiomatic 0.5 probability of a head or tail. Or you
level adding to lower levels. The points do not define a can assume the best estimate of the probability of a head is
‘maturity’ scale – level 4 is directly accessible if the princi- f/n, where f heads have been observed in n ‘fair’ trials. Or
ples involved are accepted. However, some readers will find you can use Bayes theorem to combine an axiomatic prior
some of the higher points contentious, and when this is the and a frequency based posterior estimate. This ‘probability
case references provided will have to be pursued to fully test span = 1’ position might be characterised as a ‘classical’
the views held. ‘Maturity’ scales [6,7] should reflect appro- position on probability. It is suitable for some hard sci-
priate framing assumptions, an issue worth exploration. ences, but it provides very limited managerial decision tak-
The framing assumptions are each allocated a section in ing capability, and in practice this limited capability
the body of this paper. These sections are ordered to help frequently forces a ‘probability span = 0’ position.
clarify dependencies, which are extensive and important. Fig. 1 illustrates a basic PI matrix, which has its roots in a
The space allocated to each reflects the relative importance classical position on probability. Early use of this portrayal,
of clarity, linked to the extent of the contention involved, without a calibrated probability scale, can be associated with
feedback from the contributing authors of all three guides picturing the probability and impact of hazards by engineers
providing crucial guidance in this area. To illustrate some concerned with safety analysis half a century ago. Their clas-
of the practical implications, PI indices are used as an illus- sical view of probability meant they could not assign risks to
trative example. boxes and define the p1 or p2 values, but they could define
A companion paper [8] considers further implications impact scale values, and an associated PI index, to provide
for generic process definition, and addresses how this defi- a crude measure of the relative importance of hazards, to
nition is affected by process drivers, like the stage in the guide their search for hazard reduction. The PI index values
project life cycle of current interest. It addresses important r1 to r5 indicated in Fig. 1 could be given increasing values,
‘best practice’ and ‘common practice’ comparisons and like 1–5, or decreasing values.
associated differences between guides which follow on from This classical position on probability can be linked to a
those considered in this paper. classical position on ‘decision analysis’, adopted by most
textbooks discussing decision analysis before the mid
2. The span of the ‘probability’ concept employed 1960s, some since. ‘Decisions under risk’ involved objec-
tively determined probabilities. ‘Decisions under uncer-
(0) probabilities are not employed explicitly, tainty’ involved no available probabilities. Different
(1) probabilities have to be objective, decision strategies were recommended for these two differ-
(2) subjective probabilities are sometimes acceptable ent circumstances. Chapter 23 of [9] illustrates this classical
‘guestimates’, approach to decision analysis and probabilities, and con-
(3) subjective probabilities are the only practical choice trasts it with the ‘modern’ approach considered below.
available, A ‘probability span = 2’ position can be associated with
(4) subjective probability based adjustment for the impli- a ‘midway’ position on probabilities and decision analysis –
cations of all assumptions and conditions may be subjective probabilities are sometimes acceptable ‘guesti-
essential. mates’ which can be used when objective probabilities are

Part of the initial purpose of the PRAM guide project


was the provision of simple standard process descriptions
p3 = 1
and terminology, to avoid the confusion generated by dif-
ferent descriptions of common concepts. However, even high r3 r4 r5
within the bounds of very collaborative working groups, p2
probability

this goal has proven elusive. The most fundamental point


of contention for both PRAM working parties seemed to medium r2 r3 r4
p1
be the definition of ‘risk’ and ‘uncertainty’ to be adopted.
However, underlying this debate was a framing assumption low r1 r2 r3
not discussed explicitly – the span of the probability con- p0 = 0
cept employed. i0 = 0 i1 i2 i3
low medium high
Assuming any probabilities employed must be ‘objec-
impact
tive’ is a position taken by many engineers and ‘hard scien-
tists’. They usually have an education which included Fig. 1. A basic PI matrix showing PI index values.
306 C. Chapman / International Journal of Project Management 24 (2006) 303–313

not available, but they do not embrace objective probabil- about the relevance of the data and the robustness of any
ities – they are an alternative to objective probabilities, and assumptions, integrating the views of all relevant parties
they are inherently less reliable. Those who hold this view to achieve an internally consistent and coherent view to
have usually been exposed to subjective probabilities in the extent this is worth while. Using subjective probabilities
terms of basic decision analysis courses, but they may not is driven by the desire to make decisions which are consis-
have had formal exposure to generalised views of subjective tent with the best use of all expertise available, as well as
probabilities. Developing the earlier example from this the best use of all data available, because on average this
position, if a bet on a coin toss is mandatory, and the coin ought to be better than using probabilities which are not
is clearly bent, a subjective prior might involve a guesti- consistent in this sense. Subjective probabilities may be
mate of the departure from 0.5 because of the bend, but given an axiomatic basis which renders them respectable
such a guestimate is not really a proper probability. [10]. They can also be treated as models of different orders,
PMBOK 2004 seems to be associated with this position. allowing for probability distributions of probability values
The key indicator is the central role of PI indices, a tool when this is deemed useful [11], not the case in terms of
which is not compatible with a ‘probability span = 3’ posi- modern decision analysis, but very much the case in terms
tion, for reasons explained below. PI matrices like Fig. 1 of a ‘minimalist’ approach to PI matrices [12–14].
used in the PMBOK ‘‘Qualitative Analysis’’ process can A real case study example may help to clarify this posi-
specify all probability scale values, to avoid ambiguity in tion. In 1976 the author designed a risk management pro-
terms of the probability scale, but assigning a ‘risk’ to a cess for BP International for offshore North Sea projects.
box is a guestimate. Non-linear scales may be used for It was tried out for the first time on the Magnus project,
one or both axes, with a ‘score’ equivalent to Fig. 1 index which subsequently came in on-time and on-cost, despite
defined by the product of logarithmic scale values, for some significant surprises. One source of risk when laying
example. This obscures the one dimensional nature of the pipe was ‘wet buckles’ – the pipe fractures and fills with
risk measure, as discussed below, but it does not address water, becoming too heavy for the barge to hold, leading
the fundamental problems considered below. ‘‘Quantitative to major difficulties. The engineers involved in the plan-
Analysis’’ using probabilities may follow, but PMBOK ning had data on past North Sea buckles, and the number
explicitly suggests such analysis is often unnecessary, and which had occurred divided by the kilometres laid pro-
in terms of associated practice it is often omitted or limited vided an objective estimate of the probability of a buckle
in terms of the span of risk and uncertainty addressed per kilometre to be laid. However, in their view a better
because of its PI index basis. This position involves an estimate of this probability was 50% of the data based
alignment of PMBOK and ‘common practice’. objective estimate, because of improvements in the equip-
A ‘probability span = 3’ position can be associated with ment in use and learning by the pipe laying contractors,
a ‘modern’ position on probability and decision analysis – with a confidence band which was not formally defined
subjective probabilities are the only practical choice avail- but of the order ±20%. The 50% adjustment was used.
able, and they should be fully understood and exploited. This was clearly a subjective estimate, but it was much
Further developing the earlier examples from this position, better than the data based estimate. It was tempting to
if a bet now on the outcome of ten successive tosses of a use econometric methods to model the trend in the data
coin is mandatory, and the coin is clearly bent, it would objectively, and estimate a confidence band objectively,
be naı̈ve to simply assume an unbiased coin or fair tosses because the author had recently completed a PhD in
on any trials available, and even if these assumptions are mathematical economics and econometrics. Econometrics
made, the subjective nature of such judgements renders is a branch of statistics using a classical perspective but
the estimate subjective. The only sensible approach to mak- distinguished by a concern for testing the validity of clas-
ing appropriate decisions would include a subjective esti- sical statistical assumptions, and dealing with failures in
mate of the expected probability based on an adjustment these assumptions, via statistical techniques or reformula-
from 0.5, plus a subjective estimate of the associated likely tion of the economics aspects of the modelling assump-
error, which will not cancel out on successive throws. Sub- tions. However, this would have involved subjectively
jective probabilities are not a second best alternative, they assessed assumptions, which in the author’s view would
are the only practical choice available, so they must be not have been as robust as letting experienced engineers
understood, embraced, and used effectively. Subjective reflect on the joint effect of complex interdependent issues
probabilities can be grounded on data and classical objec- they had a reasonable understanding off. The author’s
tive probabilities, and doing so means they are an exten- first degree was engineering, and ‘engineering judgement’
sion, not an alternative. Indeed, it is essential to embrace is a highly valued notion, provided conscious and uncon-
objective probabilities as special cases to reflect the implica- scious bias is appropriately managed. Objectivity in a
tions of the assumptions used to derive the objective prob- strict sense was not an option. The most effective subjec-
abilities, which may or may not suggest adjustments to any tive estimate was the only choice available. The most data
associated parameter estimates. Subjective probabilities rich management decision context imaginable does not
interpreted in this inclusive manner have a wider span than change this reality, and assuming otherwise involves a
objective probabilities. This wider span includes judgement misunderstanding of proper science.
C. Chapman / International Journal of Project Management 24 (2006) 303–313 307

A modern view of probability makes PI indices redun- sponding approximately to 10 and 90 percentile values
dant and PI matrices in Fig. 1 format unhelpful. Allocating for the required uniform distributions, following best prac-
a risk to any square in Fig. 1 requires interpretation in sub- tice by avoiding the use of absolute maximum or minimum
jective probability terms. Fig. 2 shows two example subjec- values when soliciting estimates [15]. As Fig. 3 implies, this
tive probability assumptions which could be associated minimalist approach avoids wasting information, captur-
with the central box of Fig. 1. Working assumptions for ing much more precise information based on the expertise
a simple model might involve a uniform probability distri- of the estimator, as well as avoiding forcing guestimates
bution between i1 and i2, with another uniform probability into boxes they may not fit. As Figs. 2 and 3 indicate, this
distribution between p1 and p2, mid-point expected values minimalist approach needs no pretence of unwarranted
in both cases. This might be associated with a presumed precision. If realising the source of risk is certain, only
reality as shown, avoiding the effort of trying to work with the effect being uncertain, a PI approach becomes particu-
the more complex reality. The same simple model could be larly awkward, but the generalised minimalist approach
used for all boxes, although the associated presumed reality copes without difficulty. This means we are not restricted
would need adjustments to cope with bounds associated to a narrow event based view of sources of uncertainty
with axes. One key advantage of this simple subjective and risk, as considered later, possibly the most important
probability model interpretation relative to a conventional reason PI matrices are not part of ‘best practice’.
PMBOK interpretation is facilitating the use of standard Significant portions of PRAM 2004 can be associated
probability combination procedures to aggregate across with a modern approach to probabilities, including a min-
sources of risk without being forced to use a one dimen- imalist approach, but portions supporting the use of PI
sional PI index. Another key advantage is we no longer matrices are clearly in a midway position, and other por-
need to force the use of a pre-specified box. We can accom- tions do their best to accommodate both. A clear and con-
modate whatever box shape suits each source of uncer- sistent modern view of probabilities renders basic PI
tainty, using Fig. 3, and interpreting each box in Fig. 3 indices redundant and the constrained nature of PI matri-
via Fig. 2. If we prefer non-linear scales for our axes, they ces unhelpful, although variants of Fig. 3 and alternative
can be used. A further key advantage is we do not actually views of this information can be useful. The extent to which
need graphs with pre-specified common scales. We can use a midway position is accommodated in PRAM 2004 is con-
the framework provided by Fig. 3, but just ask for ‘plausi- fusing in the author’s view. It is understandable in the con-
ble minimum’ and ‘plausible maximum’ estimates corre- text of the range of views on both working parties and the
early decision to limit scope changes for PRAM 2004. Fur-
ther, it is understandable in the context of a wish to avoid
inflexible or unduly prescriptive guidance – in general there
is more than one way to do most risk management tasks,
and PRAM tries to explain the range available. However,
probability

it is confusing, and this matters in terms of helping inexpe-


presumed reality, although multiple modes may be involved rienced users. RAMP 2005 also endorses a modern posi-
tion on subjective probabilities, including a minimalist
working assumptions for the model approach, and it also accommodates a midway position
and PI indices with ‘health warnings’. However, less atten-
tion to PI indices reduces the confusion. Both these guides
muddy the water in terms of their achievement of a ‘prob-
expected value ability span = 3’ position by their different degrees of
impact or probability accommodation of a PI index approach. Assessing a frac-
Fig. 2. Two example subjective probability distribution assumptions tional rating for either serves no useful purpose, but under-
associated with both dimensions of the central Fig. 1 box. standing the point of contention involved and the position
of all three guides is useful.
A ‘probability span = 4’ position can be associated with
issue number 2 – very uncertain probability, predictable impact a ‘generalised modern’ position on probability and decision
1.0
issue number 1 – uncertain probability and impact
analysis – subjective probability based adjustments for the
implications of all assumptions and conditions may be
probability

essential, and may need careful development and articulate


explanation, a position consistent with [11], but beyond the
conventional modern view of subjective probabilities. In
issue number 3 – reliable probability estimate,
but very uncertain impact brief, the most sophisticated and effective assessment of
risk and uncertainty available will allow us to estimate
0
0 the expected value of a parameter like cost or duration with
impact
a clear understanding of what sources of uncertainty have
Fig. 3. A ‘minimalist’ view of PI matrices. been included, what sources of uncertainty are treated as
308 C. Chapman / International Journal of Project Management 24 (2006) 303–313

conditions or assumptions, and the nature of the bias asso- let decision takers consider these issues in other ways,
ciated with all other assumptions. The author has in mind making the notion of 4 in this context an explicit point
the kind of process used for the Magnus project mentioned of contention. This can be compared to the established
earlier [13,14], the context which first raised the issue for econometric position, which limits itself to classical statis-
the author. If we want to treat this estimate as uncondi- tical tools, leaving economists to make final subjective
tional and unbiased, we need to consider the possible need adjustments. However, decision takers have to use a cube
for three adjustments, applying three factors. The first is factor implicitly if not explicitly, and the author prefers
for ‘known unknowns’, all sources of uncertainty which explicit advice from those who should understand the
were identified but treated as conditions or assumptions. limitations of an analysis, leaving decision takers to make
For example, ‘no project scope changes’ may have been further adjustment judgements they deem appropriate.
assumed, but some scope changes may be known to be PRAM 2004 addresses the importance of assumptions,
inevitable. The second is for ‘unknown unknowns’, all sim- but it does not consider ‘optimistic bias’ adjustment fac-
ilar sources of uncertainty which were not identified. Some tors or a ‘cube factor’ generalisation. Due to an agree-
are usually inevitable. The third is for any other sources of ment to limit the scope of changes plus other issues
bias, like optimistic assumptions of independence when deemed more important there was no discussion of this
combining probability distributions, or pessimistic assump- issue. With hindsight these issues should have been
tions of perfect positive correlation when combining prob- considered.
ability distributions. Perfect or partial positive correlation In the author’s view PMBOK needs to get beyond its
assumptions can be used deliberately to offset bias associ- midway position on subjective probability, as indicated
ated with known and unknown unknowns, a significant by the central role of PI indices, and RAMP and PRAM
improvement relative to compounding these two sources need to avoid their tolerance of PI indices. This is not
of bias by assuming independence, and a useful practical because PI matrices cannot be useful. It is because there
approach. The net effect of all three can be referred to as are better ways to achieve the same ends, and PI matrices
a ‘cube factor’, a simplification of the abbreviation kuuub, constrain the vision of what risk management is about in
for known unknowns, unknown unknowns and bias, important ways considered below. Further, all three guides
related to a three dimensional cube shape portrayal. Usu- need to explicitly address the cube factor issue in a coherent
ally the role of a cube factor is insight, not numerical pre- and holistic manner, which requires a generalised modern
cision, but sophisticated risk management processes could view of subjective probability. Until they do so, users of
be applied in some circumstances. For a brief elaboration these guides and other similar guides need to understand
of this cube factor notion see [16]. For a more detailed the differences between them in terms of their position on
treatment see [13,14]. For a discussion of Donald Rums- probability. An exact numerical rating of the position of
feld’s famous ‘‘unk-unks’’ quote, traced to the first edition any of the guides considered in this paper is a matter of
of [14] or secondary citations, see [17]. opinion which is not worth debate. A summary table of
One simple variant of the cube factor notion is ‘an framing assumption point scores for the three guides con-
engineering factor of safety’, traditionally used in a wide sidered has been suggested. It is not provided to avoid
range of areas. Another variant, considered in [16], is the encouraging such debate. However, the nature and the
‘optimistic bias’ adjustment factor proposed by HM extent of the gap between common and best practice and
Treasury [18], subsequently adopted by the Department the role of guides in defining these positions is a very
for Transport [19]. Treasury optimistic bias adjustment important area of debate.
factors are simple ‘objective’ probability estimates of
the average adjustment needed based on classical statisti-
cal analysis of estimates and outturns by industry sector. 3. The span of the ‘uncertainty’ and ‘risk’ concepts employed
Their estimation does not reflect the extent or quality of
the risk and uncertainty management processes in place (0) uncertainty is ignored,
for the projects used as data, and guidance on how to (1) uncertainty about identified events and conditions is
adjust the factors to reflect the quality of the risk man- considered,
agement process for each project they are applied to is (2) uncertainty about accumulated variability is also
not provided, fundamental defects from an econometric considered,
perspective which can lead to a range of problems. (3) uncertainty about ambiguity is also considered,
RAMP 2005 considers this Treasury approach in terms (4) uncertainty about implicit and framing assumptions
of some obvious defects. RAMP also stresses the impor- is also considered.
tance of an ‘assumptions list’, the ‘known unknowns’.
Further, an extensive discussion related to Figure 13 of (0) risk is not an explicit operational concept,
RAMP links the ‘known unknowns’ and ‘unknown (1) risk is defined in one dimensional terms, usually
unknown’ concepts. However, a definitive ‘probability equivalent to an expected outcome,
span = 4’ position is rejected. RAMP takes the position (2) risk is defined in two dimensions with a cumulative
a cube factor concept is undesirable, and it is better to view of quantified variability,
C. Chapman / International Journal of Project Management 24 (2006) 303–313 309

(3) risk also includes the implications of ambiguity which lowing PMBOK ‘‘Quantitative Analysis’’ is usually limited
is not quantified, to a ‘top ten’ or ‘top fifty’ set of risks identified in the
(4) risk also includes the implications of framing and ‘‘Qualitative Analysis’’ without considering the cumulative
working assumptions. effect of those outside the top set or knock on effects more
generally, it weakens its ‘uncertainty span = 1’ position. On
It is useful to distinguish framing assumptions con- the other hand, the first paragraph on page 240 has an
cerned with the meaning of ‘uncertainty’ and ‘risk’ as indi- ‘uncertainty span = 4 tone, as an example of more general
cated above, but discuss them jointly. perspectives involved.
In the author’s view, an ‘uncertainty span = 4’ position In the author’s view, PMBOK 2004 is predominantly in
requires a definition along the lines ‘uncertainty is lack of an ‘uncertainty span = 1’ position, because of the espoused
certainty in the simple common language sense’, and a ‘risk definition of risk linked to the central role of PI indices.
span = 4’ position requires a definition along the lines ‘risk However, aspects of a 2 and 3 are present, and skilled users
is the possibility of departures from expectations which may approach a 4, so a 1–4 classification might be used.
matter’. Explaining why, and how this relates to the three Here, as in terms of some other framing assumptions, the
guides and common practice, is the concern of this section. starting position is simplistic, so later generalisation is con-
The classical position on probability implies a distinc- fusing and ineffective as a guide for the uninitiated. Both
tion between ‘uncertainty’ and ‘risk’ couched in terms of PRAM 2004 and RAMP 2005 can be associated with a 2–
the availability of probabilities (or not). Knight [20] is tra- 4 position, depending on how they are interpreted, with a
ditionally blamed for this distinction, but a recent paper focus close to a 4. The details are not worth exploring here,
[21] suggests he was innocent of this charge. A classical other than noting that the lack of a fully developed cube fac-
position on decision analysis is possibly the real culprit. tor equivalent precludes a full 4. As in relation to all framing
A modern position on probability renders this distinction assumptions, debate on exact ratings for current editions of
irrelevant because whether or not we associate probabilities these guides would be of limited value, but debate on where
with uncertainty is simply a question of whether or not this they should be would be useful, and understanding the liter-
is a useful thing to do. Some economists who adopt a mod- ature in the meantime requires attention to what is assumed
ern view on probability use ‘risk’ and ‘uncertainty’ inter- about the meaning of ‘uncertainty’.
changeably. The position taken above allows us to focus Early use of PI matrices like Fig. 1 in a hazard context
on uncertainty management first, to define expectations, used a ‘risk = probability · impact’ definition, and this is
then move on to risk, to consider departures from expecta- still common practice in safety analysis. The PI index value
tions if and when they matter. This facilitates a generalisa- r3 in all three diagonal boxes as shown, with comparable
tion of a two parameter mean–variance view of risk common index values for other diagonal sets of boxes,
discussed below while ‘keeping it simple’, in practice and makes sense in this context. If appropriate probability and
in terms of underlying principles. impact scales are used, the expected outcomes associated
Deliberately ignoring aspects of uncertainty is endemic with these sets of boxes are approximately the same.
to common practice, possibly because most people are PMBOK 2004 uses a different definition of risk as noted
not comfortable with concepts or tools for addressing above – it is broader, accommodating but not requiring a
uncertainty, and they are not prepared to address anything risk = probability · impact definition. However, making
they can avoid when they do not have the concepts or tools sense of the PMBOK use of risk indices or scores implies a
to cope. Ward [22] developed a useful outline of a range of similar one dimensional interpretation, a ‘span of risk = 1’
interpretations of ‘ambiguity’ which clarifies the point 3 position. As just noted, ‘‘Quantitative Analysis’’ in PMBOK
and 4 positions on uncertainty assumed above, and empha- terms requires a ‘span of uncertainty = 2’ position, but this
sises why the aspects of uncertainty which tend to get contradicts the espoused definition of risk, a simplistic start-
ignored if a PI index focus is adopted are often the most ing position which does not cope with needed complexity.
important. A ‘span of risk = 2’ position means a one dimension
The PMBOK 2004 definition of ‘risk’ (project risk is an measure of risk cannot be used. This position might be
uncertain event or condition that, if it occurs, has a positive associated with a two parameter Markowitz ‘mean–vari-
or a negative effect on at least one project objective, such as ance’ approach [23], initially formulated as an approach
time, cost, span, or quality) implies an ‘uncertainty to the management of risk in terms of portfolios of securi-
span = 1’ position, although uncertainty is not explicitly ties, which has become a cornerstone of modern econom-
defined or discussed separately. This position seems to be ics, leading to a Nobel Prize for Economics for
predicated on a classical or midway position on probabili- Markowitz. For any given expected outcome, the variance
ties and decision making, and a commitment to the use of (a measure of spread) of the associated distribution is a sur-
PI indices together with an analysis of assumptions. It is rogate measure of risk, and it is the way expected values
consistent with ‘common practice’. However, ‘‘Quantita- and related variability combine, bearing in mind the impact
tive Analysis’’ in PMBOK 2004 terms requires an ‘uncer- of positive and negative dependence, which is crucial. In
tainty span = 2’ position, contradicting the espoused operational terms a useful related alternative is the use of
definition of risk. Further, because common practice fol- overlaid cumulative probability distributions to make
310 C. Chapman / International Journal of Project Management 24 (2006) 303–313

expected values indicated by ther, RAMP 2005 refers to risk defined in this way as ‘over-
1.0
a c
all risk’, and sometimes uses ‘risk’ without the ‘overall’ in
an event risk sense. This is an important example of the
b
current confusion generated by different guides interpreting
cumulative probability

the same term in very different ways, or using different


terms when one is feasible, and a legacy of confusion which
0.5 impacts all guides. The PRAM 2004 twin definitions
approach can be seen as part of the cost of accommodating
those members of the working party who wanted to con-
A B C D
tinue using PI matrices. Alternatively, it can be seen as part
0
of the heritage of moving from a PRAM 1997 definition of
cost risk which was effectively identical to the PMBOK 2004
position, bearing in mind this was a major change, and it
Fig. 4. Overlaid cumulative probability distribution portrayal of choices:
simple linear examples. was outside the agreed scope of revisions. The RAMP
2005 approach can be seen as simply accepting that ‘risk’
has a range of definitions, and so long as the context makes
choices. Fig. 4 provides a simple example of associated clear which is involved, this should not be a problem. In the
decision rules. It assumes four potential choices all have author’s view clarity about what risk management is about
uniform probability distributions of cost outcome in den- has to include clarity about what is meant by the word
sity form, linear cumulative forms. Choice ‘A’ involves ‘risk’. A basic definition like that provided above can be
the same expected outcome as ‘B’. However, the near ver- supplemented by clarifications like ‘upside risk’, ‘downside
tical nature of the ‘B’ curve means it is relatively risk free, risk’, ‘event risk’, and so on. There is no need for pedantic
while the flat slope of the ‘A’ curve indicates high variabil- definitions that cannot be altered. But a degree of coher-
ity, and high risk relative to ‘B’. ‘B’ is the preferred choice ence across guides is important. Until guides achieve this
overall if it is available, because it has less risk and a lower collectively, those interested in reading about the subject
expected value than all the other choices. If ‘B’ is not avail- need to understand the differences in the positions
able, then ‘A’ is the best choice. This is because ‘A’ domi- described above and further differences in other guides
nates the other two, clearly indicated by the fact its curve is and literature.
entirely to the left of the other two. Despite the fact that ‘A’
is more variable than either of the other two, it is less risky 4. The span of the ‘optimisation’ concept employed
because of its lower expected value. If both ‘A’ and ‘B’ are
not available, ‘C’ is probably the best choice. This is (0) optimisation in terms of seeking a ‘best’ outcome is
because its expected value is significantly lower. However, not an explicit issue,
additional risk is indicated by the overlap area of the (1) project optimisation in terms of all relevant attributes
curves, the triangle a–b–c, so a trade-off between risk and is an explicit issue,
expected value is involved. In this two dimensional frame- (2) project ‘risk efficiency’ is also an explicit issue for all
work a one dimensional approach based on expected val- relevant attributes,
ues ignores the slopes of the lines – ‘A’ and ‘B’ cannot be (3) process ‘simplicity efficiency’ is an explicit issue,
distinguished, as illustrated by the use of r3 for all three (4) corporate ‘learning efficiency’ is an explicit issue.
boxes on the diagonal of Fig. 1. See [5,13 or 14] for a devel-
opment of this approach which considers the complications The second sentence of PMBOK 2004 is ‘‘The objectives
of curved cumulative distribution shapes. of Project Risk Management are to increase the probability
As noted earlier, a ‘span of risk = 4’ position requires all and impact of positive events, and decrease the probability
uncertainty be considered, in terms of a definition of the and impact of events adverse to the project.’’ The way this
form ‘risk is the possibility of departures from expectations position is developed when discussing ‘‘Qualitative Analy-
which matter’. It is important to note here that this requires sis’’ is clearly consistent with the definition of risk noted
considering expectations and possible departures from earlier, the use of PI indices, and a ‘span of optimisa-
them defined in terms of all sources of uncertainty, whether tion = 0’ position. Aspects of positions 1–4 are an obvious
or not they are usefully measured. part of the ‘‘Quantitative Analysis’’ discussion, but they are
A ‘span of risk = 3’ definition might be associated with not systematically developed, arguably because the starting
the same definition of risk in the absence of a cube factor position is simplistic. This position is consistent with com-
equivalent. mon practice. The author is well aware that contributing
Both PRAM 2004 and RAMP 2005 use variants of this authors of PMBOK 2004 have the skills and experience
‘span of risk = 3’ definition of ‘risk’. However, PRAM to go well beyond this, but common practice, often attrib-
2004 refers to risk defined in this way as ‘project risk’, also uted to PMBOK and consistent with a simple reading of
using a definition of ‘event risk’ which coincides with the PMBOK, can be characterised by a failure to make optimi-
PMBOK 2004 definition of ‘project risk’ noted above. Fur- sation an explicit issue.
C. Chapman / International Journal of Project Management 24 (2006) 303–313 311

All that a ‘span of optimisation = 1’ position requires is p3 = 1


systematic attention to trade-offs between attributes, ask- high r3 r4 r5
ing questions like ‘if we are prepared to increase the
p2

probability
expected cost by 5%, by how much could we decrease the
expected duration, and would it be worth it?’ medium r2 r3 r4
A ‘span of optimisation = 2’ position extends this to p1
‘risk efficiency’, minimising the risk associated with the
low r1 r2 r3
expected value with an appropriate trade-off between risk
and expected outcome for each relevant attribute. ‘Risk p0 = 0
i0 = 0 i1 i2 i3
efficiency’ in a variance efficiency form is central to a low medium high
Markowitz mean–variance approach. Fig. 4 demonstrates impact
a more general form which can cope with any cumulative Fig. 5. A simplified version of Fig. 1 with the same PI index values in the
distribution shape [5], by implication all higher moments same locations but diagonal boundary lines.
[13]. PRAM 2004 and RAMP 2005 make ‘risk efficiency’
an explicit issue for key attributes like cost and time, seek- time spent in Fig. 1 derivatives and associated guestimation
ing an optimal trade-off between expected outcomes and could be better spent on a very different style of qualitative
risk in the sense associated with Fig. 4, together with an analysis. For example, an effective simple ‘traffic light’ pro-
appropriate trade-off between expected values and risk cess is as follows.
for each attribute, which leads on to appropriate trade-offs Use simple versions of the ‘Identify’, ‘Structure’ and
between attributes. What is crucial to the current argument ‘Ownership’ phases of the PRAM 2004 process as elabo-
is the need for a definition of risk which involves two rated in [14] to associate each source of uncertainty with
dimensions and a cumulative view of quantified variability. a preliminary view of appropriate responses, each source
What is also crucial in practice is at least a minimalist of uncertainty and possible responses combination being
approach to quantitative analysis to address the question referred to as an ‘issue’. Simplify the issues by grouping
of risk efficiency, and the notion that doing so pays for them, without losing sight of key dependencies, to the
itself directly, by improving expected performance and extent this is possible. Clarify the ownership of ‘issues’, at
reducing risk simultaneously [5,13,14]. In practice a first board, senior manager, contractor or sub-contractor levels
pass minimalist approach usually suggests areas where as appropriate. Then, if an issue has clear and acknowl-
more refined quantitative analysis would also pay, provid- edged ownership plus plausible responses, give it a ‘green
ing inbuilt sensitivity analysis which helps to achieve ‘sim- light’. If an issue has clear and acknowledged ownership
plicity efficiency’. but no plausible responses as yet, give it an ‘amber light’.
‘Simplicity efficiency’ [13,14,16] involves an explicit con- Otherwise give it a ‘red light’. Focus senior management
cern for using models and processes which minimise the attention on the red lights first. When amber lights are
complexity of the analysis required for any given level of addressed, refine the priority by asking questions like ‘do
insight, and facilitate choosing an appropriate level of com- we need to identify the issues needing immediate senior
plexity and insight for any given context. There is no ‘one management attention first?’or ‘do we need to identify
best way’ to approach all situations. There is a wide range the issues needing more analysis first?’ In the latter case
of choices. But an efficient choice is important, a choice simple quantitative analysis to ‘size’ the issues is useful.
which minimises the required complexity for any given level The former case suggests earlier project management fail-
of insight. So is choosing an appropriate level of insight and ure with both immediate management implications and
complexity. The ‘‘Focus Risk Management Process’’ sub- long term corporate learning implications.
phase of the PRAM 2004 process is designed to provide sim- It should be clear that if this kind of analysis has not
plicity efficiency and the discussion of the process as a whole been done, guestimation in the format of Figs. 1 or 5 is
reflects simplicity efficiency. This concern is less apparent in likely to be relatively ineffectual. Intermediate levels of inef-
RAMP 2005, but it does underlie the process. There is evi- ficiency include the waste of information and the problems
dence of a concern for simplicity efficiency in PMBOK associated with a one dimensional measure of risk dis-
2004, but the use of a PI index is a clear indication of process cussed earlier, plus related defects discussed on page 145
inefficiency. This inefficiency can be considered at several of PRAM 2004.
levels. At the lowest level, if a one dimensional index equat- Corporate learning is a key issue [24], and ‘learning effi-
ing the diagonal boxes in Fig. 1 is the desired output, it ciency’ implies all the lower levels of optimisation need to
would make more sense to draw the diagonal lines indicated be addressed over time in terms of explicitly managing cor-
in Fig. 5 and estimate the same index directly. This would porate learning. For example, if early applications of a pro-
provide the same risk index values without wasted effort ject risk management process are treated as investments in
or the unhelpful illusion ‘position on the diagonals matters’. corporate learning as well as assessments of particular pro-
For those used to non-linear scales with a ‘score’ defined by jects, erring on the side of more complex processes provides
the product, the linear diagonals become non-linear, but the insight into what forms of complexity pay and which do
issue is the same. At a higher and more important level, the not. Later applications can reflect this tested approach to
312 C. Chapman / International Journal of Project Management 24 (2006) 303–313

simplification, which is not available if simplistic issues, but the implicit revision in the initial definition of
approaches are used from the outset. This notion is explicit ‘risk’ needed to deal with ‘‘Quantitative Analysis’’ is con-
in PRAM 2004, using this example. In some respects it is fusing, and it helps to sustain common practice which does
less evident in RAMP 2005, but in others it is more evident, not fully exploit the opportunity management aspect of
the role of a whole life cycle perspective being particularly uncertainty management.
important. It is generally less evident in PMBOK 2004,
although skilled consultants who use this basis clearly 6. Conclusion
understand many of the issues.
While ‘optimisation span = 3 and 4’ positions are Most organisations which make extensive use of risk
explored in some detail in [13,14], their treatment is still and uncertainty management processes need to develop
very limited relative to what might be done. This is an area their own processes at some stage, usefully viewed as a syn-
which deserves a lot more attention in the literature as a thesis of successive ‘‘Focus Risk Management Process’’
whole. Moving all guides to a clear 4 is a key opportunity. sub-phases if they start with a PRAM 2004 framework as
In the meantime users of all guides need to understand part of their perspective. Developers of these processes
their limitations. and people involved in using any particular process should
view them in the context of what is widely understood –
5. The span of the ‘opportunity’ concept employed our collective experience or knowledge. This applies to
users who provide input assessments and users who inter-
(0) opportunities are ignored, pret the outputs. Users of processes do not need extensive
(1) opportunities are favourable events, process design expertise, but they do need to understand
(2) opportunities also include cumulative good luck, why using any process at any level in a ‘paint by numbers’
(3) opportunities include more effective responses to both manner is ineffective. Features and insights provided by a
positive and negative variability, range of guides should be considered as part of this knowl-
(4) opportunities include any way of improving edge. Many valuable guides not considered in this paper,
performance. like [26], offer strengths which can be usefully included,
provided any conflicting basic definitions and assumptions
The PMBOK 2004 definition of risk implies an ‘oppor- are understood and worked around. One immediate pur-
tunity span = 1’ position. The use of PI matrices like Fig. 1 pose of this paper is clarifying how all readers of this jour-
can be expanded to consider opportunities in this sense as nal can best approach the literature on project risk
suggested by Hillson [25], incorporated in both PRAM management, guides produced by professional bodies and
2004 and PMBOK 2004. As noted earlier, ‘‘Quantitative government agencies in particular.
Analysis’’ in PMBOK terms requires attention to the Other literature which uses some different definitions
cumulative effect of uncertainty, but the more sophisticated and terms but underlies the position taken here, like [27],
concerns which ‘‘Quantitative Analysis’’ can address are is clearly relevant. So is literature which is supportive of
undermined by a simplistic focus in the ‘‘Qualitative any relevant perspectives, like [28], and literature which
Analysis’’. offers alternative perspectives, like [29]. Books like [25],
A cumulative view of good luck, three activities in which offer useful additional perspectives in some areas
sequence accumulating accelerated performance for a vari- but employ some framing assumptions which contradict
ety of reasons for example, is beyond the span of uncertainty one or more of the positions taken here, are more difficult
and risk concepts limited to events and conditions. Risk and to synthesise unless the implications of these framing
uncertainty concepts have to embrace cumulative variabil- assumptions are understood, but they offer important
ity, clearly the PRAM 2004 and RAMP 2005 position. insights. A basic purpose of this paper is making it easier
The notion that responses to uncertainty are central to the for all readers of this journal to cope with a literature which
‘opportunity’ concept is an important further generalisation. involves different framing assumptions.
For example, to accumulate good luck in three activities in It should be clear there are serious limitations in many
sequence performed by different sub-contractors, contracts of the framing assumptions of PMBOK 2004 from the
would have to ensure the following activity sub-contractors author’s perspective. In particular, the span of the proba-
are motivated to respond to early completion by prior activ- bility concept used limits the span of the uncertainty and
ity sub-contractors, to avoid ‘wasting good luck’ [13]. risk concepts, which in turn limits the span of the optimi-
Further generalisation can include indirect moral boost- sation and opportunity concepts. The use of PI indices is
ing notions, like ‘searching for opportunities’ is what risk central to the PMBOK process and these span issues.
management is about, and ‘if risk management is done The follow-on paper [6] will develop the implications in
well, it should be fun’ [14]. terms of generic process definition. The author is very con-
PRAM 2004 and RAMP 2005 are both 4s in these cerned about making sure the potential users of all guides
terms, although the emphasis of the point 3 and 4 issues understand why common practice based on a simple read-
needs further development in these guides and the litera- ing of PMBOK is not best practice. The author is also very
ture as a whole. PMBOK 2004 touches on point 3 and 4 concerned to make it clear that this does not imply that
C. Chapman / International Journal of Project Management 24 (2006) 303–313 313

contributing authors of the PMBOK guide follow it in a [2] APM (Association for Project Management). Project risk analysis
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Publishing; 2004.
not interpret it in more sophisticated terms. The basic dif- [3] Institution of Civil Engineers and the Faculty and Institute of
ficulty with PMBOK as the author sees it is a simplistic Actuaries. RAMP Risk Analysis and Management for Projects, 2nd
starting position which does not facilitate clearly under- ed. London: Thomas Telford; 2005.
stood additional complexity when that complexity is use- [4] Simon P, Hillson D, Newland K, editors. APM (Association for
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