a JV between UTV: India's leading integrated global media and entertainment company & Bloomberg : World’s biggest financial brand .India’s Premier Business News Channel.


000) together with access to the Bloomberg Professional Service BUSINESS LEADERS • AFLUENT INDIVIDUALS • OPINION LEADERS BLOOMBERG LINK High-level events sponsorships delivering in-person connections BLOOMBERG BUSINESSWEEK World leading business magazine (circulation: 900. high net worth and entrepreneurs via digital services . Android etc.COM One of the world leading business website (19 million unique users monthly) BLOOMBERG MARKETS the World’s highest circulation financial magazine (circulation: 355.000) and online media BLOOMBERG RADIO Top index among senior management.BLOOMBERG MEDIA DELIVERS MULTIPLE TOUCH POINTS BLOOMBERG TELEVISION Reaching 265 Million+ homes globally BLOOMBERG MOBILE Custom applications via iPad. Blackberry. (weekly users: +1 million) BLOOMBERG. iPhone.

Africa & Middle East] • Bloomberg Television US [serving the US / Americas] Progressive New Programming Revamp Worldwide .NEW BLOOMBERG TELEVISION GLOBAL NETWORK Bloomberg Television delivers its integrated global network to an international business audience via its network of regional English language Channels: • Bloomberg Television Asia Pacific [Plus India Channel] • Bloomberg Television EMEA / Europe [serving Europe.

Beijing : Bangkok : Delhi : Hong Kong : Jakarta : Kuala Lumpur : Melbourne: Mumbai : Seoul : Shanghai : Singapore : Sydney : Taipei : Tokyo .UNPARALLELED EDITORIAL COVERAGE Bloomberg Television and Bloomberg News has 2.300 professionals in 150 bureaus in 72 countries. Bloomberg has 220 journalists based in 23 countries & studios in 14 Asian cities. In the Asia Pacific.


630 OFFICE / OUT-OF-HOME: • Building Lobby and Lifts • Offices • Outdoor Screens Total 9.000 1.383.669.000 585.000 316.942.000 211.000 259.000.000 116.000 407.000 245.000 207.INDISPENSIBLE NEWS SOURCE WORLDWIDE Marketers can directly reach Asia’s affluent executives across Asia Pacific markets via the Bloomberg Asia Pacific channel at home.000 HOTEL ROOMS: Asia Pacific 328. ASIA PACIFIC CHANNEL: Households Inc: Australia China Hong Kong Indonesia Korea Malaysia Philippines Singapore Taiwan Thailand Vietnam Others INDIA CHANNEL (BLOOMBERG-UTV): Households: India 24/7 2.000 1. office and hotel room distribution.000 860.000 As at September 2010 .566.000 24/7 30.

And Sharp. .The Bloomberg edge in India Blunt.

.Delivering news and information to fulfill a significant gap in viewer expectations.

BRAND IDEA Yearning for the uncomplicated life CUTURAL TREND COMPETITIVE OPPORTUNITY CATEGORY SEMIOTICS Deleting Confusion Multipliers Window to a world of opportunities BRAND ESSENCE Heart Liberator DEFOGGER EMOTIONAL INSIGHT Clarity FUNCTIONAL PLATFORM Feeling ‘left out’ by the intimidating complexity surrounding wealth creation Lucid & Usable Knowledge .

• This is a ‘once-in-a-country’s-lifetime’ opportunity to shape and nurture the lay investor community – and we are leading this journey as the hand holder. • We hand-hold the viewer. rather than intimidating him with pompous language.THE ROLE OF THE DEFOGGER • We play the critical role of translating the complex into understandable & usable. • We tangibly impact our viewer’s life. .

.• Imaginative Programming. • Bolder Content.



Live market programming with most actionable recommendations and advices. SATTE Pe SATTAA (7:30 -8:00 AM) Top traders’ strategies for the day’s trading ON THE MOVE FIRST TRADES (9:00 – 9:30 AM) (8:00 – 9:00 AM) The decisive edge to your trading day Helping you invest in the best stocks TOP MIDCAP PICKS (9:30 – 10:00 AM) Betting on top midcap movers & shakers TALK STOCKS Caller stock show (10:00 – 11:00 AM) (12:30 – 1:00 PM) MARKET ANALYTICS Technical and financial analysis of stocks and indices .

Power packed evening line -up MINTING MONEY (4:30 – 5:00 PM) Your guide to commodity markets INSIGHT @ 8 (8:00 – 8:30 PM) A snappy insight into the day’s most crucial developments Tomorrow’s BETS (8:30 – 9:00 PM) Get a head-start for the best bets for next day WORLD STREET (10:00 – 10:30 PM) A round-up of trade across the global markets that matter THE FINAL WORD (9:00 – 10:00 PM) Round up of the day’s business .

Feature Programming • In Focus o The story of changing India and its various facets • The Autocar India Show o The last word on wheels with India’s most reliable experts • Logo Reloaded o The design. the attitude and the marketing strategies behind famous brand logos .

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