Company background

a) History of Telenor group
For over 150 years, telecommunications has played a vital part in the development of modern Norwegian society. As the incumbent provider, Telenor has been the driving force in the development of a highly sophisticated home market and is now one of the largest mobile operators worldwide.

b) The introduction of the telephone
The years of 1855 to 1920 was a pioneering period in the history of Norwegian telecommunications. During two generations, the Norwegian society experienced the introduction of three new means of communications: the telegraph in the years of 1850, the telephone around 1880 and wireless telegraphy – radiotelegraphy – at the turn of the century. The spread and use of telecommunication was modest compared to later periods, but as entirely new features they received a fair amount of attention.

and third generation mobile network. One year later. it changed its name to Telenor. e) International expansion Telenor has undergone momentous change as a group – from being a strong. GSM. Norwegian Telecom was established as a public corporation. In December 2000. national operator with significant international holdings to be coming an international. Telenor was partly privatised and listed on the stock exchange. and Fixed-line and Broadcast services covering the Nordic region.5 billion • Workforce 2007: 35 800 man-years . f) The Telenor Group 2007 • More than 143 million mobile subscribers worldwide . was introduced in 1993. • Revenues 2007: NOK 92. was launched for commercial use in 2004. Mobile operations covering 12 countries. UMTS. Telenor is organized into three business areas. world-class provider of mobile communications services. d) Norwegian telecom becomes a public corporation In 1994. which appeared in 1981. • Ranked as the world seventh largest mobile operator. Manual mobile telephony services were introduced in Norway in 1966.c) Pioneer in mobile communications Telenor is a pioneer in mobile communications. • Strong subscription growth. Its digital successor. as a forerunner to the automatic NMT system. particularly in Asian operations.

Mobile operators and the markets in which Telenor operate are as follows: • Sonofon. Malaysia • DTAC. Russia • Telenor Pakistan • DiGi.• Listed on the Oslo Stock Exchange and head quarter in Norway g) Global opportunities Telenor is one of the largest mobile operators worldwide with ownership interests in 12 mobile operators across Europe and Asia. Ukraine • Pannon. Montenegro • Telenor Serbia • VimpelCom. Bangladesh . Norway • Telenor Sweden • Kyivstar. Hungary • Promonte. Denmark • Telenor. and as a consequence a whole world of job-opportunities is opening up. Thailand • Grameenphone.

a) Vision and Values Telenor Vision Telenor vision is simple: We're here to help We exist to help our customers in get the full benefit of communications services their daily lives. The key to achieving this vision is a mindset where every one of us works together: Making it easy to buy and use our services. Inspiring people to find new ways. Core values of Telenor Make it Easy . Malaysia and Bangladesh.1.3 Telenor in Pakistan Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand. Market share of Telenor is 21% currently. Telenor Pakistan launched its operations in March 2005. Being respectful of differences. Delivering on our promises.

We believe loyalty has to be earned. We acknowledge and respect local cultures. b) Largest direct European investment in Pakistan Telenor as the single largest direct European investment in Pakistan. We don't complicate things. Keep Promises Everything we set out to do should work.We're practical. Because we never forget we're trying to make customers' lives easier. or if it doesn't. not over promising. Everything we produce should look good. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. Be Inspiring We are creative. We strive to bring energy to the things we do. Telenor has grown to become a leading telecom operator in the country. modern and fresh. We're about delivery. Everything we produce should be easy to understand and use. we're here to help. is setting precedence for further foreign investments in the telecom sector. We are passionate Be Respectful about our business and customers. actions not words. The company has covered several milestones over the past twenty eight months and grown in a number of directions. In fiscal .

turned into the second highest revenue-generating mobile player with the highest Average Revenue Per User (ARPU) in the market. In the most difficult terrains of the country. and become the second largest mobile player in the market with 18 million active subscriptions in little more than 3 years of operations. with a potential to result in USD750 . Telenor Pakistan has exceeded all expectations: It has created the second largest mobile network and the largest and most advanced data network in the local market. from the hilly northern areas to the sprawling deserts in the south. d) Fastest growing mobile network Telenor is the fastest growing mobile network in the country.24 million subscriptions against the industry average of 1. Telenor Pakistan added 3. c) Highest (ARPU) in the market Since its launch of services in March 2005. Telenor has extended agreements with their vendors for network expansion and services until 2009.63 million. e) Infrastructure expansion Telenor is keeping ahead by investing heavily in infrastructure expansion. The agreements. During the first half of 2008. with coverage reaching deep into many of the remotest areas of Pakistan. With USD1 billion already invested. taking 33% of the market share of net additions over the period – the highest in the mobile sector in Pakistan.year 2006. it achieved nearly 200% growth in their subscriber base – the highest in the industry by a wide margin. at times Telenor is the only operator connecting the previously unconnected.

setting new standards of transparency and responsibility. f) Employment opportunities The company has created 2500 direct and more than 25000 indirect employment opportunities with 100. 99. In Pakistan the company came out with the first-ever Corporate Responsibility report in the mobile industry last year. enterprise.000+ retail outlets and 200+ franchises in addition. are some of the biggest of their kind in the industry. and environment .million worth of orders from Telenor Pakistan. empowerment. Telenor Pakistan is wellrecognized by the development sector in Pakistan for the amount of Foreign Direct Investment it has brought to the country. Telenor Pakistan’s community contributions have extended over the years to include education.9% of these employment opportunities belong to Pakistanis.with special focus on bringing the telecom promise within the grasp of the most disadvantaged sections of the society. g) Social and corporate responsibility Initiated with a relief effort worth 95 million rupees in the wake of the devastating earthquake of October 2005. h) Achievements Telenor Pakistan has received several awards for its solid performance in key areas of activities: .

The company has picked up two Universal Service Fund projects in order to provide connectivity to the yet unconnected in the remotest areas of Pakistan. .• June 2006 Federation of Pakistan Chambers of Commerce & Industry’s Telecom Excellence Award in Foreign Direct Investment in • SAARC Communication Industry Conference 2007’s Most Innovative Mobile Operator Award and Mobile Operator with the Most Consumer Pull Award • All Pakistan Dawn Aurora Advertising Awards in three of five nominated categories in March 2007 • The National Forum for Environment & Health’s Annual Environment Excellence Awards 2008 • Lahore Chamber of Commerce & Industries’ Appreciation Award for the Largest FDI and Rawalpindi Chamber of Commerce & Industries’ Achievement Award 2008 • The Helpline Trust’s 2nd Corporate Social Responsibility Award 2008 i) Future Projects Telenor Pakistan is committed to bringing true mobile innovation to the under-served masses of Pakistan. It aims to invest strongly for further network expansion into the rural areas and for the rollout of third generation of mobile technology (3G) in Pakistan.