MBN M 654

RETAIL MANAGEMENT

L 2

T 0

P 0

C 2

Objective: To understand the concepts and significance of retail management and to expose students to the emerging area of retailing as an industry

Syllabus: Understand the issues -opportunities -and problems-Retailing role relevance and trends Retail Organizations Retail in India- Retail location strategy Merchandising Product - merchandise -Management - Retail space management - Retail pricing- Retail Promotion strategy Relationship Marketing seminars and projects.

Text Book: B1: Arif Sheikh, Kaneez Fatima Retail Management, 4th edition, Himalaya Publishing House

Reference Books: R1: Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, Retail Management, Oxford University Press, 2005 R2: Barry Berman, Joel R.Evans Retail management, a strategic Approach 8th edition, Pearson Education Asia R3: Michael Levy, Barton A Weitz, Ajay Pandit Retailing Management 6th edition (Special Indian edition)-Tata Mc Grawhill Publishing Co. Ltd. R4: David Gilbert Retail Marketing Management 2nd edition, Pearson Education R5: Swapna Pradhan Retailing Management 2nd edition, Tata Mc Grawhill Publishing Co. Ltd.

Pedagogy: Case study discussions, Seminars, Field work (during week ends/holidays),

Team Visits to organized & unorganized retail units - critical analysis, review & suggestions, Mini project. MBN M 654 RETAIL MANAGEMENT L 2 T 0 P 0 C 2

LESSON PLAN Pedagogy (Seminar / Case S.No. 1 Topics Introduction to the world of retailing Understand the issues and operations in retailing Retailing role, retail industry and economic characteristics Role of service and functions, activities, structure and nature 4 trends in retail formats, retail strategy, changing the face of retailing, drivers of success Changing structure of 5 retailing and theories of structural change in retailing Classification of retail units, 6 variety of merchandise mix, method of customer interaction 1 Discussion R1: 60 - 99 1 Discussion R1: 55 - 60 2 Discussion, visiting retail outlets R1:14 - 45 1 Discussion R1:1 - 13 2 Discussion B1:1 - 10 2 Discussion R1:1 - 34 Hours Discussion) Reference books

Emergence of organized Retailing - Modern Retail Formats In India Retailing 7 In Rural India - Retail Strategy Specific To Specific Product Categories Challenges In Retail Business In India Importance Of Location Decision Levels Of Location Decision And Its 8 Determining Factors-Types Of Retail Location-Trading Area Site Selection Analysis-Retail Location Theories Merchandising Introduction9 Components of Merchandising ManagementDimensions-Budget plan Negotiation - Ordering 10 Ethical issues in buying merchandise 11 Pricing strategies in Merchandising Merchandise management12 Aim-Turnover-InventoryStock valuation 13 14 Case study - Amul Enters pizza market Introduction -Atmospherics 1 1 Case study Discussion R1:357 R1: 402 - 435 1 Discussion B1: 309, 310, 320, 321, 324 1 Discussion B1: 291 - 293 1 Discussion, Role play B1: 274, 275, 280, 281, 283 1 Discussion R1: 352 - 357 2 Discussion, Case study R1: 295 - 340 3 Discussion / Seminar R1:119 - 197

15

Discussion, Visit to Store space management Introduction-External 1 organized Units B1:127 - 139, R1: 435 - 450

16

influences on retail pricing strategy-Factors affecting the pricing decision 1 1 Discussion / Seminar Discussion Discussion, Case R1: 461 - 468, B1: 290 R1: 471 - 475 R1: 471 - 494, B1: 291 - 292,

17

Retail pricing objectives

18

Pricing Strategies-Setting Retail prices - Case study Selection of promotion mix, 2

study on promoting 297 - 305, R1: 494 - 502, B1: a sale 293 - 296

19

Advertising , media selection, sales promotion, personal selling, Publicity Relationship marketing in 2 Discussion R1: 515, 518-531, 541 - 565, B1: 351

20

retailing, Evolution of relationship & marketing 1 Discussion R1: 573-577

21

Relationship marketing strategies in retailing Relationship marketing in the 1 Discussion R1: 577 - 581

22

organization vs. un-organized retail sector Total 1 30 hours

Discussion, Case study R1: 581 - 616

Text Book: B1: Arif Sheikh, Kaneez Fatima Retail Management, 4th edition, Himalaya Publishing House

Reference Books:

R1: Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, Retail Management, Oxford University Press, 2005 R2: Barry Berman, Joel R.Evans Retail management, a strategic Approach 8th edition, Pearson Education Asia R3: Michael Levy, Barton A Weitz, Ajay Pandit Retailing Management 6th edition (Special Indian edition)-Tata Mc Grawhill Publishing Co. Ltd. R4: David Gilbert Retail Marketing Management 2nd edition, Pearson Education R5: Swapna Pradhan Retailing Management 2nd edition, Tata Mc Grawhill Publishing Co. Ltd.

Faculty Handling Retail Management

1.Ms.Prem latha 2.Mr.G.Venugopalan

Section : A & B Section : C & D

3.Mr. Sankaramoorthy Section : E & F 4. Dr.Abirami 5. Mr. Kumaresh 6.Mr.E.Pradeep Section : G & H Section : I - K Section : L - N

Prepared By

Approved By

PRADEEP E Course Coordinator

Mr.S.SENTHIL KUMAR Head-Marketing

Dr. JAYSHREE SURESH Dean-MBA