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22 Corporate Brand Logo Evolution of Automobile Groups MsaNkadI
Did you know that many of the biggest automobile companies started as bicycle manufacturers? Have you ever wondered why the Audi has four interlocked rings as its logo? Or why the Alfa Romeo has such a romantic company name? Logos represent the brand image, traditions and origins of a company. It is not just a visual badge on the car‘s bonnet but represents what people think about the brand and the cars themselves. Somebody driving a Mercedes is perceived as prosperous, mature and of course rich. On the other hand, somebody with an Aston Martin is likely to be a more flamboyant personality. All of these perceptions, just from a small logo of the car manufacturer! So it is not surprising, that the logos undergo historic evolution along with the company‘s products, origins and customers.
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Corporate Brand Logo Evolution Of Automobile Groups
A company‘s brand is its most important asset. A brand is a leadership tool. A brand defines your business, products and services you offer. It is a guarantee of quality. Your brand helps your business establish a relationship with customers and define your position in the market. The brand makes a promise to customers and key stakeholders that must be delivered at every touchpoint. There are a lot of fascinating stories associated with companies‘ logo histories. Below we share logo stories of some of the biggest automobile companies today. Be sure to let us know if I have missed anything! 01. Alfa Romeo
Alfa Romeo, the Italian car manufacturer, traces its beginnings to France. The company was initially founded as Società Anonima Italiana Darracq (SAID) in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors. After the partnership failed, one of the
investors, Cavaliere Ugo Stella, moved the company and renamed it as Anonima Lombarda Fabbrica Automobili (Lombard Automobile Factory, Public Company) or A.L.F.A. The first logo of ALFA was designed in 1910 by Romano Cattaneo, and has an interesting story. He was once waiting for a tram at the Piazza Castello station in Milan, when he was inspired by the Red Cross on the Milan Flag and the Coat of Arms of the Noble House of Visconti (the coat of arms featured a grass snake, biscione, with a man in its jaws, symbolizing ―[to the] Visconti‘s enemies that the snake [was] always ready to destroy‖). The words ALFA and MILANO were written around the two symbols separated by two Savoia Dynasty Knots, to honor the kingdom of Italy. In 1916, Neapolitan businessman Nicola Romeo bought the company and converted its factories to produce munitions and machineries for World War I. In 1918, the badge was redesigned by Giuseppe Merosi, to include the words ALFA and ROMEO (after the name of the owner Nicola Romeo). Post war, the company went back to producing car and was named after its owner as Alfa Romeo.
02. Aston Martin
Aston Martin is a British manufacturer of luxury sports car, which was found by Lionel Martin and Robert Bamford in 1913. Initially, the duo started to sell sports car made by Singer but later decided to make their own vehicles. Their first car was named Aston Martin, after the name of the owner Lionel Martin and the Aston Clinton Hill Climb Racing Course (one of their Singer cars, they sold earlier had won a race there).
In 1959 James Bond happened, and frankly the Aston Martin story cannot be told without Mr. Bond. In 1959, Ian Fleming put the super spy James Bond in an Aston Martin DB Mark III. When the movie was released in 1964, James Bond drove the upgraded supersleek silver Aston Martin DB5 in Goldfinger (1964) and Thunderball (1965) (complete with machine gun, passenger ejector seat, and revolving number plates!).
Audi is a German brand which produces cars and is a part of the Volkswagen Group. The company was founded as A. Horch & Cie by August Horch in 1899, and its origin has a very interesting story. August Horch, a German Engineer, was forced out of his own company in 1909, after which he continued to use the old brand name of Horch. However, his partner sued him for trademark infringement, and Horch was forced to look for a new name. During a meeting at his business partner Franz Fikentscher‘s apartment, Franz‘s son came up with the name Audi (which is a Latin translation of Hoch, which means listen):
Initially the Auto Union logo was used only for racing cars and the four companies continued to produce cars under their own brands. In 1932. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working. (Source: Wikipedia. BMW BMW or Bayerische Motoren Werke AG (Bavarian Motor Works) was originally founded as an aircraft company. Horch. the Auto Union became the Audi company we know today. The Audi name is now smaller. 04. The aircrafts manufactured were painted with the colors of the Bavarian flag. resulting in a polished chrome look. The idea was enthusiastically accepted by everyone attending the meeting. Another explanation is that when the pilot used to sit in the plane he would see alternating segments of white and blue due to rotation the plane propeller (blue being the sky). “Horch!” in German means “Hark!” or “listen”.During this meeting Franz’s son was quietly studying Latin in a corner of the room. which is the color of BMW logo. . The four interlinked rings that would later become the modern Audi logo. in 2009. four car makers Audi. was originally the logo of the Auto Union. The modern Audi logo shows a three-dimensional texture and shadowing. which is “Audi” in Latin. and Wanderer merged to form Auto Union. Finally in 1985. while the font has changed as well. A History of Progress (1996) – Chronicle of the Audi AG) After this the company was named as Audiwerke GmbH in 1910. has moved away from the center to the bottom left corner. Audi introduced new logo which is also the current one. until he finally blurted out. “Father – audiatur et altera pars… wouldn’t it be a good idea to call it audi instead of horch?”. DKW.
to work for a plumbing fixture manufacturer. The logo itself hasn‘t changed a lot during the years. Buick Buick Motor Company. It made railway brakes. a high school dropout! Buick had dropped out of school at 15. The unchanged logo has made it easier for people to remember and has given the company more recognition. after the last owner decided to shut down the failed business. Buick sold his share in the company after an argument with his partner because he used to spend most of his time tinkering with car engines. . Buick and his friend took over the business. 05. which would later become the world‘s largest auto company General Motors. but now has a more stylish look due to the different gradients. before making motorized bicycle. motorcycles and cars. was founded in 1903 by David Dunbar Buick. But after the war they were forced to change their business.The major business of BMW was to supply planes to the German army during World War I.
Ralph Pew. In 1930s. Buick was kicked out of the company by Durant and had to sell his share for just $ 100. the company logo incorporated three such shields. He too died penniless. Cadillac . a General Motor‘s Styling Researcher. The familiar tri-shield logo returned in late 1980s when the company stopped manufacturing the Skyhawk car. Buick founded the Buick Motor Company and within a few years he ran it to the ground. Ironically. and died penniless as an inspector at the Detroit School of Trades. James H Whiting took over the company and brought in William Durant to manage his acquisition.000. Durant himself was kicked out of the company years later and denied him pension. the company‘s logo was a variation of the cursive word ―Buick‖. In 1975. and Electra).With this money. In 1959. Before 1937. the company launched its Skyhawk line. and the company logo was changed to include a hawk named ―Happy‖. 06. one each for its three models at that time (LeSabre. Buick‘s share would be worth more than $ 100 Million today. Invicta. Around 1904. Later Buick held low paying jobs. found the Scottish ―Buick‖ family‘s crest and the company used that as its logo.
Seigneur de Cadillac (Sir of Cadillac). born in France. Cadillac was found in 1902. (some say he had committed a crime. Cadillac was named after a minor aristocrat Antoine de La Mothe. Henry M Leland. when an engineer. the financial backers wanted to sell the company‘s assets. was forced to move to America. . others say he had a debt which he was unable to pay) where he assumed a new identity and formed his family crest by borrowing from different crests. convinced the financial backers to hold on to the company assets.When Henry Ford left Henry Ford Company. and the family crest of de La Mothe was used as the first company logo back in 1906. Antoine de La Mothe.
which took the name ―Zeder‖ from chief engineer Fred Zeder. which vanished after 1954 from all but 1955-1956 Windsors. a tribute to the prototype built before Chrysler took over Maxwell. the company started redesigning its logo under the design philosophy called ―Art & Science‖. revealed the brand‘s new logo. During the ―rebirth‖ of Chrysler in the late 1990s. Chrysler adopted ―modernistic‖ logos in print materials and on some car nameplates. and reappeared in 1994. is a rendition of a wax seal complete with ribbon affixed at the lower right. Trevor Creed was let loose on the traditional . Durant eventually built this car under the Flint name. This car design was sold to Billy Durant as a liquidated asset in the Willys-Overland bankruptcy. After Cerberus bought Chrysler. 07. with the remaining assets of Maxwell Motor Company. and 300Bs with manual transmissions*. Cadillac‘s general manager.) Starting in the 1980s. (At the time. crown and the crest resemblance. didn‘t have the six birds (merlettes). in fact a very minor-tweaked version of the old one. Chrysler was trying to keep development of the new car and his involvement in it a secret. C300s. As part of the new marketing vice president Bob Lutz‘s campaign to revive and spin the GM image around. The new logo finally unveiled in 2002. The original Chrysler logo. 1925. The thunderbolts above and below the name are actually ―Z‖s. Chrysler The Company was formed by Walter Percy Chrysler on June 6. in 2009. and looked like it was made by Piet Mondrian. the Chrysler ―seal‖ logo was installed in wings.In 1998. Bryan Nesbitt. probably still upset about the loss of the car that was supposed to be the first Chrysler.
produced by a Polish inventor and business partner‘s André Citroën. Shortly after the Fiat takeover. ENGRENAGES Citroën brings profits.. octagonal with arrows logo on a blue background with silver or gold. on top of the radiator. featuring ―Chrysler‖ embossed in a blue emblem centered between the outstretched wing. Logo factory and later the Citroen brand is stylized and two teeth ―cut‖ on the clutch. of mention is that these gears.pentastar. The new company logo is shown in the time she was born founder. was fascinated by wooden gears with spiral teeth. André Citroën. which incorporated the old Chrysler seal. After been many ups and downs. Citroen Citroen double arrow that is found in every logo Citroen has a fascinating history. Arrows (chevroanele) out in . In 1919. [Read More. Citroen change appearance.] In 2009. we observed first logo Citroen. he decides to produce steel. Belongs design firm Landor and presents new trends in automotive three-dimensional logos. Chrysler trademarked another new logo. Chrysler redesigned it‘s logo for their adorn cars. bought a license and open a factory in St Denis. the first model is Type A. 08. This business. based on a modernized wing design. France. Brand founder. Citroen products were used on the Titanic. The look is sleeker and clearly more modern than the previous winged logo. The new one has an almost Aston-esque (Aston Martin) vibe to it. In 2009. Company start production of cars. André Citroën.
gained strength. Both. and the company name in the top left corner of the poster became the company‘s first logo. the company changed its logo to a brass plate with the name FIAT in the centre. Fiat Fabbrica Italiana Automobili Torino (FIAT) was founded in Turin (1899) by a group of investors including Giovanni Angelli who later became the Managing Director of the company. together. At this time a poster was created to celebrate the event. 09. In 1901. In 1925.relief. represent brand identity. and returned to a circular logo in 1999. The laurel wreath around the circle was to celebrate the company‘s victory in first competitive car races. Writing Citroen keeps its traditional red color. . the FIAT logo became circular. The logo had a characteristic ‗A‘ which has remained unchanged till date. from an oval shape in 1904. The shape of the logo kept changing from square to shield. Citroen subliniand restore confidence in the values and ambitions. with the characteristic ‗A‘ and a modern stylish laurel wreath around the circle. as a bridge between history and future.
His third company. which came to be known as ―Centennial Blue Oval‖. The 1909 logo.The current FIAT logo was launched in 2006. This is the company name in the first logo of 1903. called Model A. and was first seen on Bravo. which has a similar font as today‘s logo was borrowed from Childe Harold Wills. The Company has experimented with different shape going from ellipse to circle. the company released a new logo. but some investors agreed to put money in the company. and is very similar to their current logo. This was the shape and color. Finally. His first company went bankrupt after just two years. the last major change in the symbol. and he left the second company after just one year. the famous blue oval was introduced in the logo. and it was renamed as Ford Motor Co. However. . The 1976 logo was essentially. In 1912. on which all future Ford logos have been made. He was unable to pay the bills for parts in his third company. and even a diamond like shape in 1957. in 2003. Ford Henry Ford used to work for Thomas Edison. 10. who had made this font for his business card. founded in 1902. the second company became Cadillac later on. When a car was launched in 1927. as compared to the earlier simplistic design. He founded two companies before settling on Ford. Ltd. was called Ford & Malcomson. the Ford logo was given a complete makeover.
the company failed. flexibilty and passion that is Mazda. and the first logo was launched. solid feeling that Mazda will be seeking in all of its products. Mazda The company derives its name from a West Asian God named Ahura Mazda. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century. the God of wisdom. the stylised “M” evokes an image of wings in flight and symbolises the Mazda’s flight toward the future. in Hiroshima. intelligence and harmony. after the war when real cork was again available. In 1927. and it started manufacturing tools. The current company logo was designed by Rei Yoshimara in 1997. the company registered its trademark under the Mazda brand. Jujiro Matsuda joined the company. After World War II. vitalty. The company was setup to produce a cork substitute because there was a shortage of real cork in Japan during World War I. The 1936 logo had a combination of the curved M from the city emblem. and was nicknamed as the ―owl‖ logo. three-wheeled trucks and finally cars. speed and capability to soar to new heights‖. Japan. and wings that represented the ―company‘s agility. . The curved ―M‖ in the logo was inspired from the Hiroshima city emblem. The symbol as a whole expresses the sharp. representing the creativity. However.11. the new logo has the following significance : Capturing the spirit of Mazda. The company was setup in 1920 as Toyo Cork Kogyo Co. The “V” in the centre of the “M” spreads out like an opening fan. According to the company.
that both these companies decided to from a syndicate in 1924.Some people saw a stylized Tulip instead of the stretched wings. 12. It combined the 3 pointed star of Mercedes and the laurel wreath of Benz. founded by Gottlieb Daimler) and Benz & Cie. where he had drawn a 3 pointed star which represented ‗making vehicles in land water and sky‘. After 1926. a new symbol for Mercedes-Benz came into picture. where the original logo of both the companies was merged into one. when the German economy was shattered. However. it was changed to a 3 pointed star in 1909. the logo for Mercedes was nothing more than the simple company name. called DiamlerBenz. founded by Karl Benz. It was after the World War I. In 1902. The origin of this star came from a postcard by Diamler. Mercedes-Benz The Mercedes-Benz was formed by the merger of two car companies – DMG (Daimler-MotoredGesellschaft. Both the companies were similar in their work and were situated in close proximity. . and then finally merge in 1926.
He asked a local magistrate to hear his father‘s case. who started the Mitsubishi brand. 13. the Tosa Clan three-leaf crest (see origin of shipping business above). turned this company into a giant corporate group. Later. The official translation of the logo itself is ―three diamonds‖. Mitsubishi The Iwasaki family. Yataro was promptly jailed for 7 months. Kayota. Yataro. the symbol has been improved vastly in design and simplicity. When Yataro Iwasaki was in school he was called home one day because his father was injured during a dispute with the village leader. lived in 1854 feudal Japan. 14. a fourth generation Iwasaki.Over the years. and when the magistrate refused. Opel . with an automobile manufacturing company called Mitsubishi Motors. The Mitsubishi logo was a combination of the Iwasaki family crest. and had to go through very tough times. After abolition of Japan‘s feudal clan system. and three stacked diamonds. It has been recognized as a symbol representing luxury and top tier cars. acquired Tosa Clan‘s shipping business in 1873 and named his shipping business as Mitsubishi. he accused the man of corruption.
After 1906. During the company has adapted a logo Art Deco since 1906. which purchased and a production license. a manufacturer of sewing machines. In 1900 they began to import and Renault cars and Darracq. We thought so to present to those who still not a history facts in a circle logo used by the company of great importance in Europe. OPEL inscription in the upper part of the circle. With the introduction in 2008 of the Insignia which reached the 2009 Car of the Year worldwide. there are many version of opal logo introduced and from 2002 to today is just a bit modernized version of 1987.Opel is a so important historically and currently. Peugeot . 15. Adam Opel died in 1895. His sons bought Lutzmann company and produced the first Opel car in 1898. the company introduced a new logo to strengthen brand image. representing the quality for a mid-price category. The founder of the Opel factory sewing machines. On the right you see first company logo Adam Opel. to a large class of people. complying with the 3D design style of this era. The new logo received in addition to the previous logo.
kitchen gadgets. and was introduced on cars only after Armand could convince his family.Peugeot. a major French car brand was started by two brothers Jean-Pierre and Jean-Frédéric Peugeot in 1812. the company started making bicycles and was one of the largest bicycle manufacturers in France. Armand Peugeot created the company‘s first car which was run by a steam powered engine. the logo was used on the company‘s kitchen gadgets. In 1855. After meeting Gottlieb Daimler. The company was a steel mill for decades. The Peugeot ―lion‖ logo was based on the flag of the Région Franche-Comté. 16. making different products like machine tools. Earlier. the company replaced the steam engine with a gas powered internal combustion engine. sewing machines. that cars could be a profitable business. crinoline dresses. Porsche . to denote the signature quality of their steel. umbrellas. irons. wire wheels. In 1889. The company entered the automobile industry due to its bicycle manufacturing business. designed by a jeweler Justin Blazer in 1847.
After several draft versions. Ferdinand. a German manufacturer of luxury high performance automobiles. c. Ferdinand turned this company into Porsche in 1931. before the company shield first appeared on the Porsche 356 model in 1952. bonnet and the wheel-caps. Ing. powerful image. Renault . In 1959. h. and started appearing on the bonnet of 356 from 1955. This company is known for designing the first Volkswagen car. and still appears on the steering. was started as a company called ―Dr. allowing the sports car to be recognized from the sides to. set about developing a company logo to denote their location in Stuttgart and a dynamic. The rampant house in the centre was derived from the city seal of Stuttgart. Porsche GmbH‖ by Ferdinand Porsche. a logo created by Porsche engineer Franz Xaver Reimspiess was decided as the company emblem and has become the trademark of the company. The logo first appeared in the centre of the steering.Porsche. Volkswagen Beetle. In 1950s Dr. and was a symbol of forward thrusting power. The Porsche shield has remain unchanged over the years. Unfortunately. the shield appeared on the wheel-caps too. Initially the company didn‘t build any cars under its own name and offered consultancy for motor vehicle development. 17. Ferdinand died in 1951. F. but the first Porsche car wasn‘t introduced till 1939.
When he started receiving orders from companies to build more cars. Ferdinand and Marcel. he started the Société Renault Frères Company with his brothers and friends in France (1898). 18. Renault changed its logo to a tank after the war due to the popularity of its tank. the logo was changed to a front end of a car. Renault FT-17. which appears in the company logo till date was first introduced in 1925. Renault‘s first logo introduced in 1900 featured the initials of the Renault brothers: Louis. Victor Vasarely designed the modern Renault logo in 1972. Renault produced light tanks for the Allies. produced his first car in his own backyard when he was 21 years old. Rolls Royce . In 1906. enclosed in a gear wheel. the founder of Renault.Louis Renault. During the First World War. The diamond shape.
and was introduced to Charles Rolls at the Midland Hotel in Manchester on 4 May of that year. Rolls-Royce and Bentley Motors Ltd. Rolls-Royce plc. now known as Rolls-Royce Motor Cars Ltd. 19. the company and subsequently the brand were split. In 1971. Its identity system and brand are consistent with the original principles of the company founded over 100 years ago. He made his first car. which was nationalized following a huge crisis in 1971.Charles Stewart Rolls and Henry Royce founded the Rolls Royce Limited in Britain (1906). this license was withdrawn when the motorcar trademarks were sold by Rolls-Royce plc to a BMW company. Henry Royce and Charles Rolls. England. in his Manchester factory in 1904. the Rolls Royce Motor Company was separated from the parent company. the owner of the famous Rolls-Royce trademarks. a two-cylinder Royce 10. This company today manufactures luxury automobiles and accessories in the name of Rolls-Royce from its headquarters in Goodwood. In 1884. started an electrical and mechanical business. In 1973. The name of the company ―Rolls Royce‖ derives from the surnames of the company founders. In 1998. The company manufactured automobiles and aircraft engines. One of the founders of Rolls Royce. initially granted permission for use to a newly formed entity. Saab . Henry Royce. They both agreed to create a company that would later go on to manufacture the ‗best car in the world‘.
and the first manufactured car was named as SAAB 92 (because it was the company‘s 92nd design. In 1937. to meet the needs of the Swedish Air Force. To make things even clearer. After the Second World War. all previous designs were aircrafts). The griffen was a coat of arms of the province Scania. SAAB Automobile Company was acquired by General Motors (100% stake) and just a week ago (Feb 23. 20. the SAAB Automobile Company was incorporated. GM announced the wind down of Saab operations has ended.Saab. the automobile manufacturer. came from Vadis-Scania. In 2000. SAAB company started manufacturing automobiles to diversify its business. a truck manufacturer that merged with SAAB (airplane) company. featuring the head of a mythological beast that had a body of a lion and head and wings of an eagle. The griffen logo. Saab is part of Spyker and the new life for the troubled Swedish brand begins. Simply put. 2010) GM announced that it has completed the sale of Saab to Spyker Cars NV. from the of announcement. Skoda . In 1947. started as an aircraft company back in 1937. Svenska Aeroplan Aktiebolaget (‖Swedish Aeroplane Limited‖ or simply SAAB) was created.
gives the Skoda brand a great degree of originality. and later they started a bicycle and motorcycle manufacturing factory in 1898. The company‘s first logo was based on the Slavia brand. is an automobile manufacturer based in Czech Republic. In 1905. The laurels enclosing the brand name were retained in the new logo as well.Skoda. The company was started as a bicycle manufacturing company back in 1890s. which is reflected in the oval shaped logo of the company. It became a subsidiary of the Volkswagen Group in 1991. with lime leaves. The famous ―winged arrow‖ logo was first introduced in 1926. and green color signifies the environment friendly production of Skoda cars. This was merged with the Skoda brand logo and the new logo was used on cars from 1994. to represent the Slav nations. an artistic style at the beginning of the 20th century. 21. but its origin and designer is unknown. Volkswagen . the cars were produced under the brand name Skoda. Vaclav Laurin and Václav Klement started a bicycle repair shop in Mladá Boleslav (1895). ―L&K‖ logo (initials of the owners) was designed and was influenced by Art Nouveau. From 1926. The black color symbolizes the company‘s 100 years tradition. The logo also included the owners‘ names which later became the main foundation for future logos. The black and green logo.
So. The main part of the logo hasn‘t changed much. In 1938. Hitler gave him all the specifications of the car and Porsche promised to deliver the design. Yamaha . In 1937. it was returned to the German government. but understandably after the WWII. In 1933. In 1934. and went on to become one of the world‘s bestselling cars ever. It was only later found that Hitler had intended to use the Porsche car as a military vehicle only. they got rid of the design around the circle which seems to be inspired from the Nazi flag. a Porsche employee during an office logo design competition. After the WWII.Volkswagen means ‗People‘s car‘ in German. the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH was created (it became simply Volkswagenwerk GmbH a year later). which could carry 3 men and a machine gun. it depicts a positive change in the company and the ability to adapt to the new millennium. as a result people couldn‘t afford to buy cars. Surprisingly all the car makers like Fiat and Ford declined to take ‗free control‘ of the Volkswagen factory. 22. It was suppose to produce commercial cars. Ferdinand Porsche met with Hitler to design the car. The first logo was designed by Franz Xavier Reimspiess. to the logo which was built after WWII. Britishers took over the company. but it was used to churn out military cars. I love the colors that were added in 2000. Hitler opened a state funded Volkswagen factory in Walburg. They renamed the car as Beetle. The history of the company is tied with Adolf Hitler. Hitler raised the idea of an inexpensive car in the Auto show. the German economy was in a very bad shape. Before the rise of Hitler.
and sales. the tuning fork mark was eliminated but again in 1998 the tuning fork mark comes into picture. featuring the combination of the tuning fork mark and the Yamaha logo. And an ―M‖ with a middle column shorter than the outer legs. The Company changed its name to Yamaha Corporation to mark the 100th anniversary of its founding. The Yamaha logotype was established but in 1980 The Yamaha logotype was revised. was established in 1967 when the tuning fork mark was standardized. The current standard version of the Yamaha logotype (upper line) and special version (bottom line) were established. is printed in a symmetrical font and uses red as its corporate color. harmony. a territory indicated by the enclosing circle. There is a slight differences between the Yamaha logotype and that of Yamaha Motor. The logo of Yamaha Motor Co. There are many talking . Yamaha Corporation uses a Yamaha Logomark with the tips of the tuning forks contained within a circle. the company unified the logotype to the one used today. Ltd.Yamaha‘s logotype. and features ―YAMAHA‖ printed in an asymmetric font. In 1967. Following a period in which the tuning fork mark was not used. Then in end of 1987. The Yamaha brand has its roots in the name of our founder. and rhythm. A design using simple lines (the current special version of the logo) was established as the standard version of the logo. a project that resulted in the birth of the Yamaha brand. production. This led to a request to repair a organ. Familiar with western science and technology from his youth. while Yamaha Corporation uses violet. They also evoke the robust vitality that has forged a reputation for sound and music the world over. The three tuning forks of the Yamaha logo mark represent the cooperative relationship that links the three pillars of our business — technology.. To emphasize the Yamaha name. Yamaha initially found employment repairing medical equipment. The mark also symbolizes the three essential musical elements: melody. Torakusu Yamaha.
Ford Mazda. Skoda Volkswagen Yamaha Other Logo history Article Main Image Credit Find Something Missing? While compiling this list. Don‘t forget to updates.about why Yamaha changed its color from blue to red. Aston Martin. Porsche Renault. Rolls Royce Saab. Mitsubishi Opel Peugeot. Audi BMW. Further References for Detailed Logo History! If you like to read some detailed information about above automobiles logo evolutions then refer the following list. subscribe to our RSS-feed and follow us on Twitter — for recent . Alfa Romeo. it’s always a possibility that we missed some other great hidden facts about above listed automobiles logo or if you have good knowledge of any other automobiles logo which is not included in above compilation. The one which we believes that Yamaha motors want to match the logo color with Yamaha Japan‘s corporate color. Citroen Fiat. Feel free to share it with us. Chrysler. Mercedes-Benz. Buick Cadillac.
consider sharing it on one of these social bookmarking sites. some coding and most of all I am active on all webmasters forums. 4 Articles posted by MsaNkadI . I have been on the net for past 7 years. 40 Fresh Logo Examples for Logo Design Inspiration . 224diggsdigg 25 hits If you enjoyed reading.Author : MsaNkadI I am interested in everything related to the internet like blogging. Twitter Facebook StumbleUpon Reddit Mixx Technorati Related posts: 1.
Example: http://www. 5. 2010 Nice collection.com/ <. 4.2. The Yamaha logo (current) is red and not blue (for motorcycles).logo in the right upper corner. Also. I would have a comment about Yamaha though (I work for Yamaha as a local designer). 3. Professional Practices They Don’t Teach You In Art School – What Is Your “Brand?” Logo Design Inspiration: 50+ Fresh Creative Designs Logo Design Inspiration: 50+ Latest Examples 60+ Latest and Creative Logo Designs for Design Inspiration Advertise Here Enjoy this Post? Subscribe to InstantShift. Just so you know Great article.yamaha-motor. RSS Feed Email Feed Leave a Comment Subscribe to RSS Feed Subscribe by Email 1. . text ―Yamaha‖ has to bo next to forks. The blue one is not in use from middle (I think) of 2009. Matic February 25.
and Mercedes. 2010 Great article for the designers that are into their cars! Love to see how they have refined their logos throughout the decades to get what we see today. James Lonergan February 25. and as of this week is now known as SAAB Spyker. The histories are also lacking. andraz February 25. 4. thanks? 3. as the one for SAAB makes no mention of the fact the automaker died last year then came back to life.Greets 2. Audi. Otherwise. Cameron R. February 25. 2010 This article is poorly researched. 2010 . It‘s missing the newest logo revisions for makers such as Cadillac.
Mercedes has changed the logo a while ago into a very plane-based identity. Thanks..com/_UYUyHACXkrA/SY75RxkVvhI/AAAAAAAAMDs/69LFkks Efu0/s400/Mercedes-Benz+new+logo. looks like some of the logos has changed a lot. but some of them.bmp 5. chupatop February 26. 2010 Awesome round up….. like Mitsubishi. 2010 wow. 2010 . e. Dkumar M February 26.bp. I was not aware of this old logos.blogspot. are almost the same as 30 years ago! 7. http://1. 6. Amberly | Custom Web Designer February 26.g. Mazda.
Thanks 9. 2010 Nice collection of logos here.Thanks for the heads-up… Post updated. Android Application Development February 26. Please feel free to share more if you have other info about any recent updates. Cool post .We updated the latest info and graphics about Audi. Cadillac. Joe February 26. Mercedes and Saab.. Mazda has had some pretty drastic logo changes over the years compared to some of the others!! Thanks.@Matic . Its really good to see how the companies have changed their logos to adapt to trends through the decades. 8. @Cameron R. . 2010 Well it‘s really nice to know the present and past logo styles of corporate brands.
2010 Nice article. 2010 NIce artikel brother. Thanks for sharing. very complet and smart post byme 11. seo February 26. Matt Lewis February 26. Cool to see the progressions. 2010 Interesting article. rupam February 26. .10. Sadly some of them haven‘t changed for the better! 12.
omagus February 27. tnt80 February 26. moving only on short term trends rather than intelligent creative lasting design.! its some great collections. 2010 wow.13. 3ys February 27..! . 2010 Interesting Nice to see development 14. but I feel the auto industries have fallen flat.. 2010 Anyone find it lame that all the logos have a similar metallic/3D treatment. 15. The past to present evolution is nice to see.
I‘d like to see also logo evolution for toyota.16.. 2010 Nice post. 2010 …. Simran March 1. 2010 Nice collection. West Palm Beach criminal attorney March 2. 2010 . Download games March 1. Never knew anything like this 19.. nothing bad to say and I like the info !! 17. honda and nissan. 18. Hermitbiker February 27.
2010 Wow. very thorough. Simple March 2. Modernization has definitely hit the majority though! Can‘t wait to have a garage full of these someday . what were they thinking? 22. Faiyaz Haider March 2.Great set. 20. really interesting to watch the evolution. I‘m surprised out how many of these logos employ a wonton smattering of gradients.. 2010 BMW‘s logo for 70‘s and 80‘s period. 21. Looks nice in some cases. Brad Hall March 2. overdone in others. 2010 .
There‘s something not really correct in your description. to see the history and transformations of all the logos. I feel free to be a bit more specific Anyway good work thank you very good for new Inspirations. what I mean is: you wrote: ―In 1937.Nice collection. jon March 4. the myth about the airplane propellor was debunked recently. 24. 23. it‘s actually a representation of the Bavarian Flag. Also. with lots of interesting facts. review a little bit your text translated probably with Google translate. about the History of the Volkswagen‘s logo. the text sounds awful. The first Factory was opened in Wolfsburg. Just because I work in. not Walburg. But I have to made a suggestion to you. . the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH was created (it became simply Volkswagenwerk GmbH a year later). Hitler opened a state funded Volkswagen factory in ―‖Walburg‖". In 1938. 2010 Amazing List and very interessant and beautiful at the same time. For Citroen for example. 2010 The BMW Roundel you have for the 70‘s and 80‘s was actually just BMW Motorsport‘s logo during that time. but please. goozer71 March 3.
. 2010 very informative pot… . nishad March 5. Alan March 26.25. 2010 really nice article…keep up the good work 27. Kirsten March 26. really love it 26. 2010 very brilliant ……… thx for sharing …….
2010 I found your post very interesting. carpentry ma March 29. 30. promotions June 1. I added your blog to my bookmarks and will return in the future. 29. I think you are a brilliant writer.28. 2010 Hi. Now a days every where duplication is. I want to encourage you to continue that marvelous work. This is excellent post. 2010 Thanks for the great info here. have a great daytime! . Corporate Branding May 12. You are right that identification of logo is must because it help to find out that particular brand is original or not.
2011 Excellent logos : thanks for sharing 33. 2010 interesting and useful info. thnks for sharing 32. anup aryan May 4.. 2011 i like the every details of car symbol in this website………………. . ragul November 21.31. Atif January 29.
fiat etc. Sergiu August 9. 2011 some of them looks scary… 35. Rahul September 12. Kiasu July 11. to the ―older‖ version and revitalized the image: Cadillac.34. 2011 i like to see how they evolved. if you look closer you can see the trend how they jumped back. from a logo of that present. . its really a good article about the brands and their logo. 2011 Wow. Mercedes. 36..
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