TITLE OF STUDY STRATEGIC PLAN DEVELOPMENT TO IMPROVE THE BRANDED PRODUCTS OF ABHISHEK INDUSTRIES IN INDIA RATIONALE OF STUDY PAPER

INDUSTRY- INDIA Paper plays a key role in communication and as a packaging material. Demand for paper is closely linked to prevalent economic conditions. Strong economic growth boosts demand for paper and vice versa In India, the first paper mill was established in 1867. Raw materials used for the production of paper were rags and wastepaper. Commercial production of paper was started in 1882, and raw materials used were again non-wood fibres, that is, eulaliopsis binata and sacharum bengalense. Development of the fractional process of pulping bamboo at the Forest Research Institute, Dehra Dun, during 1922-24 provided an impetus to the pulp and paper industry in the country, and bamboo became the main raw material for making various grades of paper. Paper has also enjoyed a relatively strong demand due to the following factors: · The lifecycle of a paper product from manufacture to consumption and disposal is short (Paper is used more in the nature of a consumption good and not as a durable). · · · It is widely used, right from an individual to a company. There is no real low-cost substitute for paper. Like in other Asian countries, most mills in India are small. A few mills have integrated manufacturing operations, that is, the facility for manufacturing paper from pulp. Besides, players operate either in the

Industrial paper accounts for nearly half of paper demand The Indian paper industry is broadly categorised into writing and printing (W&P). This. while growing harmoniously with the community and environment. Speciality paper accounts for 3 per cent of the total demand. continuous improvement through sound corporate governance and dynamic employee engagement have been at the foundation for the continuous success of the Group. creating a productive work environment. has resulted in the industry becoming highly fragmented. Industrial paper accounts for about 48 per cent of the total paper demand. The country's per capita consumption of paper at about 6 kg is very low as compared with the world average of over 50 kg. with W&P and newsprint accounting for 30 per cent and 19 per cent. along with government policies. Abhishek Industries Limited. the Group has diversified and expanded multifold giving way to business based on sustainable growth. Under the dynamic leadership of Mr. COMPANY PROFILE: The Trident Group is a dynamic and continuously growing group of companies creating a buoyant economic climate focused on generating economic prosperity for the stakeholders. respectively. Leveraging business from an expanding product portfolio. the flagship company of the Group is one of the largest towel manufacturers of the world. it consumes only 1 per cent of the global paper production. one of the world's largest agro-based paper manufacturers and one of the largest yarn producers in India. While India accounts\ for nearly 15 per cent of the world population. with a large number of companies having small capacities. Making way in Punjab as an agro-based manufacturer in 1990. industrial and newsprint segments. excellence in business.paper and paperboard or newsprint business. Rajinder . Strong business ethics.

the CEO and MD of the Group. expanding boundaries and creating new opportunities. Trident continues to grow embracing new challenges.Gupta. .

To analyse the strategies used by the competitors. To understand factors affecting demand of Copier. . jobbers and stationers towards our products. To identify the present demand of ABIL and competitors product.OBJECTIVE: • • • • • To know the dealers perception. To identify strategies to enter into Corporates and increase the market share of our branded copier.

Stationery shops and Jobbers. SAMPLE ELEMENT: The sample element is the owner of the enterprise because he is the decision maker. It had a mix of open as well as closed ended questions.RESEARCH METHODOLOGY: DATA COLLECTION: Primary Data is collected through a detailed questionnaire survey taking in consideration the objectives of the study. SAMPLE UNIT: The sample unit are the Dealers. EXTENT: The survey will be done in the following cities: New Delhi. SAMPLING TECHNIQUE: The sampling element is selected using two techniques • • One stage Cluster sampling Convenience sampling . The questionnaires are filled by our TARGET CUSTOMERS including Dealers. Importance Scale and Rating Scale would be used. A mix of both structured and semi-structured technique is used in primary data collection depending on the target audience. measurement scales like Likert Scale. Gurgaon and Noida. Jobbers. and Stationers. Before conducting the survey a pilot survey will also be done in Delhi which will help in making my questionnaire much better.

• • The sample unit is at times very busy. In those cases they are not ready to respond again. Due to the limitations of these very sampling methods results may vary from actual situation. Sampling unit at times doesn’t like to share some personal information. So in his response there is influence of the other person. Some of the sampling units are already surveyed by our marketing team earlier.LIMITATION OF PROJECT: • The sampling method is used in the survey is convenience and cluster sampling. So they do not respond to questionnaire with full attention. So either they refused to respond or responded with inaccurate data. • • In some cases sampling unit is accompanied by someone else. .

Sign up to vote on this title
UsefulNot useful