Prepared especially for

:
2712 SKYLARK CIRCLE COSTA MESA CA 92626||

Prepared by:
Paul Dixon CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR Paul and Associates 123 Main St Boca Raton, FL 33487 Office: 8009759742 Mobile: 7148451956 Fax: 7148451956 Email: Paul.Dixon@homes.com

2712 SKYLARK CIRCLE COSTA MESA CA 92626||

We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. We’ve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences we’ve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in today’s market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in today’s market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely, Paul Dixon CRS,DIAMOND NUMBER1EXPERT®, e-PRO®,REALTOR®,SFR

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Presented By

Paul Dixon
CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR

Comparative Market Analysis Explanation
The remainder of this presentation contains information that will enable us to compare your home to others like it in the market place. This comparison will help us decide the fair market value for your home in the current market. Once we have decided on a price and tested it, changing market conditions may require adjustments to the price to remain competitive. This comparison is called a comparative market analysis (CMA). It uses the most current and reliable information from the Multiple Listing Service (MLS), real estate firms, and title companies in this community. The homes included in this analysis are a sampling of properties in the area that are currently for sale or that have recently sold. They provide us a base line from which to begin our comparison. Other factors considered in this comparison are square footage, location, amenities, the physical condition of your property, and the effects of any existing financing on your home. At times, the term "fair market value" causes confusion. The definition has three basic parts – particular house – current condition – time frame (usually 30 to 90 days). Put simply, fair market value is the price at which a home will sell within a reasonable amount of time. This CMA will allow us to figure, using the above information, the fair market value for your home. Remember this is just an estimation and the price could vary up or down depending on the motivation of the buyer, seller and any fluctuations in the market.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Currently for Sale

2256 Orange Ave
City/Area: Costa Mesa, CA 92627 Beds: 4 Baths: 4.5 Sq. Ft.: 3,176 Year/Age: 2006 Lot Size: 5,000.00 Map Code: Census: Interior Features: Fireplace: Y;

# 1
MLS#: S430834 List Price: $1,550,000 Sold Price: $/Sq. Ft.: $488 List Date: 03/09/2006 Sold Date: Expired Date: DOM/MT: 550

Remarks: 2 Custom Luxury Homes, developed on 10,000SF+ lot. $1,550,000 each home (not attached-each has its own APN. These buildings will rival any luxury home in East Costa Mesa. Each home has 5,000 SF lot, 3,176 SF living space + 1,500 SF basement, and 292 SF patio/balcony. 3 fireplaces, high ceilings, elevator. Construction to be completed in approximately 6 months. Room for pool. An extraordinary price for top-of-the-line luxury.

1928 Santa Ana Ave
City/Area: Costa Mesa, CA 92627 Beds: 3 Baths: 3 Sq. Ft.: 1,943 Year/Age: 1927 Lot Size: 15,400.00 Map Code: 889A4 Census: Interior Features: Fireplace: Y;

# 2
MLS#: U6600578 List Price: $1,550,000 Sold Price: $/Sq. Ft.: $798 List Date: 03/24/2006 Sold Date: Expired Date: DOM/MT: 215

Remarks: Estate size lot over 15400 square feet. City of Costa Mesa says it meets the requirements to sub-divide into 2 parcels. Existing home has 3 bedrooms 2 baths. Bonus room off garage. Existing 1 bedroom cottage plus bath.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Expired Properties

2258 Orange Ave
City/Area: Costa Mesa, CA 92627 Beds: 4 Baths: 4.5 Sq. Ft.: 3,176 Year/Age: 2006 Lot Size: 5,000.00 Map Code: Census: Interior Features: Fireplace: Y;

# 3
MLS#: S430842 List Price: $1,550,000 Sold Price: $/Sq. Ft.: $488 List Date: 03/09/2006 Sold Date: Expired Date: DOM/MT: 364

Remarks: 2 Custom Luxury Homes, developed on 10,000SF+ lot. $1,550,000 each home (not attached-each has its own APN. These buildings will rival any luxury home in East Costa Mesa. Each home has 5,000 SF lot, 3,176 SF living space + 1,500 SF basement, and 292 SF patio/balcony. 3 fireplaces, high ceilings, elevator option. Construction to be completed in approximately 6 months. Room for pool. An extraordinary price for top-of-the-line luxury.

320 Flower St
City/Area: Costa Mesa, CA 92627 Beds: 4 Baths: 3.5 Sq. Ft.: 2,556 Year/Age: 2006 Lot Size: 6,752.00 Map Code: 889A4 Census: Interior Features: Fireplace: Y;

# 4
MLS#: U6603984 List Price: $1,550,000 Sold Price: $/Sq. Ft.: $606 List Date: 12/05/2006 Sold Date: Expired Date: DOM/MT: 146

Remarks: Brand new (never lived in) eastside home designed with elegance & beauty. Features include distressed hardwood flooring, 9'1' ceilings & crown moulding throughout, 8' solid core interior doors with oil rubbed bronze hardware, granite countertops, marble showers & flooring, 48' Thermador SS refrigerator, 36' Thermador 6-burner SS cook top & oven, Anderson windows, front & rear porches, central ac & heat, walk-in pantry & much more. Prestigious schools & location.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Expired Properties

1668 Tustin Ave
City/Area: Costa Mesa, CA 92627 Beds: 4 Baths: 3.5 Sq. Ft.: 3,000 Year/Age: 1996 Lot Size: 6,008.00 Map Code: 889A5 Census: Interior Features: Fireplace: Y;

# 5
MLS#: U6602618 List Price: $1,550,000 Sold Price: $/Sq. Ft.: $517 List Date: 08/22/2006 Sold Date: Expired Date: DOM/MT: 122

Remarks: Spacious custom Eastside home features solid construction and two-stories. The house was built on a quiet interior parcel of a large lot and is in perfect condition with cathedral ceilings, bull-nosed plaster walls, two fireplaces and a formal dining room. Master bathroom has double sinks and a large whirlpool tub. The two car garage has a pass-through rear door and all doors and windows are dual-paned. Access to Newport schools and home is walking distance to local shopping and transportation.

1987 Irvine Ave
City/Area: Costa Mesa, CA 92627 Beds: 3 Baths: 3 Sq. Ft.: 2,010 Year/Age: 1949 Lot Size: 10,818.00 Map Code: 889b4 Census: Interior Features: Fireplace: Y; Remarks:

# 6
MLS#: U8002090 List Price: $1,550,000 Sold Price: $/Sq. Ft.: $771 List Date: 05/02/2008 Sold Date: Expired Date: DOM/MT: 60

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Expired Properties

428 E 18th St
City/Area: Costa Mesa, CA 92627 Beds: 5 Baths: 5.5 Sq. Ft.: 4,270 Year/Age: 2006 Lot Size: 7,500.00 Map Code: 889B5 Census: Interior Features: Fireplace: Y;

# 7
MLS#: U7000899 List Price: $1,699,000 Sold Price: $/Sq. Ft.: $398 List Date: 02/27/2007 Sold Date: Expired Date: DOM/MT: 307

Remarks: SELLER EXTREMELY MOTIVATED. PRESENT ALL OFFERS- SHORT SALE OPPORTUNITY. A new home of outstanding merit, this 5 BR, 5.5 BA Traditional was built to impress. An incredible floorplan compliments this entertainer s space providing a great room, formal living room & formal dining room. These 3 rooms surround the courtyard, accessible through French Doors. The downstairs also offers the 5th BR which could be used as a den/office.

1579 Tustin Ave
City/Area: Costa Mesa, CA 92627 Beds: 6 Baths: 7 Sq. Ft.: 4,595 Year/Age: 2008 Lot Size: 7,150.00 Map Code: 889A5 Census: Interior Features: Fireplace: Y;

# 8
MLS#: U8004152 List Price: $1,995,000 Sold Price: $/Sq. Ft.: $434 List Date: 09/17/2008 Sold Date: Expired Date: DOM/MT: 122

Remarks: Recently completed. Main house has 4bd 4.5 ba, formal living room, dining room, family room, office and bonus room(gym/theatre)The kitchen would allow the culinary craftsman to be so pleased with custom cabinetry, 60'fridge 48'SS range,dual dishwasher,wine cabinet&cooler,dual sinks,walk-in pantry. Spacious and attention to detail. 4 car garage,3 fireplaces, Agean flooring throughout, 2 laundry locations, smooth exterior stucco finish, built ins throughout.There is an additional 2br/2ba casita with full amenities that is rented for $2200 per month and would certainly help with the monthly load if needed. Built in BBQ-.Appointment only.20%down gets this house!

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Expired Properties

1584 Riverside Pl
City/Area: Costa Mesa, CA 92627 Beds: 6 Baths: 7 Sq. Ft.: 5,525 Year/Age: 2004 Lot Size: 9,775.00 Map Code: 888J5 Census: Interior Features: Fireplace: Y;

# 9
MLS#: S507448 List Price: $2,195,000 Sold Price: $/Sq. Ft.: $397 List Date: 09/27/2007 Sold Date: Expired Date: DOM/MT: 380

Remarks: This property is three in one with a 4025 sf main house with 2 master suites. Added bonus includes a separate one bedroom guest house with it's own two car garage plus another separate one bedroom apartment. Complete remodel 9/2004 with extensive use of granite, travertine, venitian plaster throughout. Billiard room with fireplace,100inch HD TV screen. Tropical backyard with lush landscaping, rock waterfall, pool w/slide, spa, hardscape, built-in-gas BBQ. Enjoy indoor sauna. Oversized double tandem garage. MUST SEE!

354 Broadway
City/Area: Costa Mesa, CA 92627 Beds: 7 Baths: 7 Sq. Ft.: 3,902 Year/Age: 1941 Lot Size: 12,250.00 Map Code: 889A4 Census: Interior Features: Fireplace: Y;

#1 0
MLS#: U8003001 List Price: $2,200,000 Sold Price: $/Sq. Ft.: $564 List Date: 07/02/2008 Sold Date: Expired Date: DOM/MT: 182

Remarks: Completely remodeled Seven Bedroom and 7 bath cottage on a super sized (double lot) corner lot. The main residence features 6 bedrooms and 5 baths with Great Room plus 1 bedroom 1 bathroom guest quarters. Large interior patio/yard with large 40' salt water pool and 4 car garage plus RV space on alley. Inside sprinkler system, newer walnut hardwood floors, newer baseboards, interior doors, windows, granite kitchen counter tops, newer tile in office/bedroom/bathroom area, outside laundry for 2 sets of washer/dryers, newer lighting througout, window coverings, could be used as a duplex with both homes having separate entrances. RV parking on the side of the house. Close to the beach, shopping, freeways, and back bay.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

444 Costa Mesa St
City/Area: Costa Mesa, CA 92627 Beds: 6 Baths: 4 Sq. Ft.: 3,100 Year/Age: 2005 Lot Size: 7,965.00 Map Code: 889B4 Census: Interior Features: Fireplace: Y;

#1 1
MLS#: U7000197 List Price: $1,599,000 Sold Price: $1,550,000 $/Sq. Ft.: $500 List Date: 01/12/2007 Sold Date: 04/20/2007 Expired Date: DOM/MT: 101

Remarks: This gorgeous Eastside Costa Mesa home, in the highly desirable 400 block, has it all. Beautiful wide plank solid walnut floors lead into the gourmet kitchen which features a SubZero refrigerator, Viking stove, double dishwasher drawers and granite slab countertops. Surround sound, CAT 5 wiring, granite, travertine, crown moulding and Newport Brass fixtures are just some of the extras this home has to offer. The workmanship and attention to detail set this home apart from all the rest.

413 E 20th St
City/Area: Costa Mesa, CA 92627 Beds: 3 Baths: 2 Sq. Ft.: 1,538 Year/Age: 1955 Lot Size: 17,957.00 Map Code: 889B4 Census: Interior Features: Fireplace: Y;

#1 2
MLS#: U7000035 List Price: $1,899,000 Sold Price: $1,800,000 $/Sq. Ft.: $1,170 List Date: 01/03/2007 Sold Date: 03/23/2007 Expired Date: DOM/MT: 48

Remarks: DEVELOPERS/BUILDERS OPPORTUNITY. Great Development Potential. Huge lot 17,957sf (59.8 X 300)that could be divided into 2 large lots or maybe 3 with variance from city(Short 43sf.) The house is in orginal condition but has been well maintained and in livable/rentable condition. Also adjoining property is for sale 1982 Tustin Ave CM.(other agent). Flexiable on terms and lenght of escrow,and maybe installment sale.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

467 Magnolia St
City/Area: Costa Mesa, CA 92627 Beds: 4 Baths: 3 Sq. Ft.: 3,090 Year/Age: 1993 Lot Size: 0.00 Map Code: 889a4 Census: Interior Features: Fireplace: Y;

#1 3
MLS#: U7002761 List Price: $1,595,000 Sold Price: $/Sq. Ft.: $516 List Date: 06/29/2007 Sold Date: Expired Date: DOM/MT: 112

Remarks: Incredibly charming & quaint Traditional Custom home on one of Eastside's premier streets! Over 3,000 sq ft. of living space, featuring 4 bdrm, 3 ba., den, living rm, formal dining rm, great room concept Kitchen/Family room. Legal & private Casita, or could be a 4 car garage or ?! Mariners, Ensign and Newport Harbor High! Great details & storage! Hardwood floors, walk in pantry, two fireplaces, sound system, recessed & accent lighting. Plenty of room to roam in the front & rear yards! Lovely!

401 Esther St
City/Area: Costa Mesa, CA 92627 Beds: 4 Baths: 3 Sq. Ft.: 3,540 Year/Age: 2007 Lot Size: 6,000.00 Map Code: 889B4 Census: Interior Features: Fireplace: Y;

#1 4
MLS#: S508501 List Price: $1,599,000 Sold Price: $/Sq. Ft.: $452 List Date: 10/08/2007 Sold Date: Expired Date: DOM/MT: 123

Remarks: REDUCED TO SELL NOW! New Custom Home in a perfect neighborhood looking for a nice family. This Modern Craftsman offers 4 beautiful bedrooms plus office (5th BR), 3 full baths,and a Formal Dining Room that would make anybodys' turkey dinner look good! The chef's kitchen is complete w/stainless Viking appliances,custom cabinets, stunning granite & travertine and rich walnut flooring. All amenities,10ft ceilings + two custom IPOD interface-stations. Open Sat/Sun 1-4pm

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

2009 Irvine Ave
City/Area: Costa Mesa, CA 92627 Beds: 4 Baths: 3 Sq. Ft.: 3,500 Year/Age: 2007 Lot Size: 6,825.00 Map Code: 889B4 Census: Interior Features: Fireplace: Y;

#1 5
MLS#: S511019 List Price: $1,599,000 Sold Price: $/Sq. Ft.: $457 List Date: 10/29/2007 Sold Date: Expired Date: DOM/MT: 143

Remarks: Dramatic and fun this four bedroom 3 bath contemporary makes an impact. Koa wood floors, stainless steel railings, black granite counters and lots of travetine. Custom underlit mahogany cabinets.High ceilings and loads of natural light. Den upstairs off master. All amenities in Master such as multi head shower, large tub, double vanities and custom walk in closet. Outlets for Plasma Tvs, epoxy garage floor, two A/C units.Private and sexy, this never lived in home is a lifestyle statement.Kitchen contains a pricey Thermador chef's gas range, vegie sink and a low bar perfect for entertaining.

320 Flower St
City/Area: Costa Mesa, CA 92627 Beds: 4 Baths: 3.5 Sq. Ft.: 2,556 Year/Age: 2006 Lot Size: 6,752.00 Map Code: 889A4 Census:

#1 6
MLS#: U6601934 List Price: $1,629,000 Sold Price: $/Sq. Ft.: $637 List Date: 07/07/2006 Sold Date: Expired Date: DOM/MT: 53

Interior Features: Bedroom Features: Walk-In Closet; Cooling: Central; Dining Area: Family Room; Doors & Windows: Bay Window, French Doors; Fireplace Fuel: Other; Fireplace Location: Family Room; Floors: Hardwood, Marble, Wall-to-Wall Carpet; Heat: Forced Air; Rooms: Laundry Area; Stories: Two Levels; Fireplace: Y; Remarks: New Construction! Situated on one of the most desirable streets in Eastside, this brand new custom is perfect for the modern day homeowner. Classic Cape Cod style w/ its expansive front & rear porches also includes modern day conveniences such as stainless steel Thermador & Viking appliances & surround sound capability. The extensive use of marble, granite, crown molding & distressed hardwood floors demonstrate the exceptional quality that completes this 4 BR, 3.5 BA home.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

1919 Santa Ana Ave
City/Area: Costa Mesa, CA 92627 Beds: 3 Baths: 5 Sq. Ft.: 3,500 Year/Age: 1983 Lot Size: 7,256.00 Map Code: 889A4 Census: Interior Features: Fireplace: Y;

#1 7
MLS#: U9004537 List Price: $1,699,000 Sold Price: $/Sq. Ft.: $485 List Date: 10/14/2009 Sold Date: Expired Date: DOM/MT: 178

Remarks: Beautiful Queen Anne Victorian. This home features a southern wraparound porch overlooking an english garden and vintage roses with several fruit trees. The main level has new hardwood floors and a staircase leading to a basement with a spa and waterfall/pond, bathroom and storage. Kitchen has a built in window seat and stainless steel appliances with a walkin pantry. Two staircases lead to a huge gameroom/bar and kitchen. Game table and pool table with a large stone fireplace. Slate flooring and countertops. Each bedrm has own bath. Hall bath has a antique vanity and ball/claw tub. Master features a fireplace with two verandas and sitting area. Sprial staircase leads to a loft/office and a private sundeck. There is an attic access with large storage. Backyard has a sitting area with a vegetable garden and water fountain. This is one of a kind property.

336 Costa Mesa St
City/Area: Costa Mesa, CA 92627 Beds: 5 Baths: 5 Sq. Ft.: 3,864 Year/Age: 2007 Lot Size: 7,950.00 Map Code: 889A4 Census: Interior Features: Fireplace: Y;

#1 8
MLS#: U8001140 List Price: $1,799,900 Sold Price: $/Sq. Ft.: $466 List Date: 03/06/2008 Sold Date: Expired Date: DOM/MT: 144

Remarks: Best you've seen yet! This will 'wow' your senses. Built in 2007, this plantation style two story home has been built with attention to quality, style, and detail. Entry foyer with a dramatic two story skylight leads you into this spacious open floorplan, custom designed for a sophiscated yet casual lifestyle. The spectacular staircase says it all...this is a home that will fit anyones lifestyle. The wood floors are Siberian White Oak wide plank beauties. The oversized gourmet kitchen has a large chef's island, quality Dacor appliances including 3 ovens, a 6 burner gas range with griddle, large built-in refirgerator and freezer and a warming drawer. All kitchen counters are gorgeous Calcuta marble. The large backyard includes a lush lawn, patio with built in bar-b-que area with refrigerator and Dacor rotisserie grill, and a covered seating area off the family room with cozy glass doored fireplace. It's all here and built with an eye for perfection.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

423 Magnolia St
City/Area: Costa Mesa, CA 92627 Beds: 7 Baths: 5.5 Sq. Ft.: 3,399 Year/Age: 1946 Lot Size: 7,504.00 Map Code: 889A4 Census: Interior Features: Fireplace: Y;

#1 9
MLS#: P589197 List Price: $1,899,900 Sold Price: $/Sq. Ft.: $559 List Date: 07/16/2007 Sold Date: Expired Date: DOM/MT: 92

Remarks: The curbside approach of this impressive home w/its handsome brick & wrought iron fencing belies an extraordinary world awaiting inside. Located in a desirable Eastside Costa Mesa neighborhood bordering exclusive Back Bay, the property has been designed to provide inviting comforts for both the entertainer & executive. Ocean breezes flow through an expansive, primarily single story floor plan boasting authentic Spanish style pavers, granite countertops, travertine & real walnut wood cabinetry.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Map of Comparable Properties

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Properties Map Listing Index
Order #
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

Address
2256 Orange Ave 1928 Santa Ana Ave 2258 Orange Ave 320 Flower St 1668 Tustin Ave 1987 Irvine Ave 428 E 18th St 1579 Tustin Ave 1584 Riverside Pl 354 Broadway 444 Costa Mesa St 413 E 20th St 467 Magnolia St 401 Esther St 2009 Irvine Ave 320 Flower St 1919 Santa Ana Ave 336 Costa Mesa St 423 Magnolia St

Date Listed
3/9/2006 3/24/2006 3/9/2006 12/5/2006 8/22/2006 5/2/2008 2/27/2007 9/17/2008 9/27/2007 7/2/2008 1/12/2007 1/3/2007 6/29/2007 10/8/2007 10/29/2007 7/7/2006 10/14/2009 3/6/2008 7/16/2007

Listing Price
$1,550,000 $1,550,000 $1,550,000 $1,550,000 $1,550,000 $1,550,000 $1,699,000 $1,995,000 $2,195,000 $2,200,000 $1,599,000 $1,899,000 $1,595,000 $1,599,000 $1,599,000 $1,629,000 $1,699,000 $1,799,900 $1,899,900

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Property Statistics
Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 2 $1,550,000 $1,550,000 $1,550,000 $606 383

Expired Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 8 $1,550,000 $1,786,125 $2,200,000 $492 210

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Property Statistics
Sold Properties
Number of Listings Lowest Sold Price Average Sold Price Highest Sold Price Average Price/SqFt Average DOM 2 $1,550,000 $1,675,000 $1,800,000 $722 75

Withdrawn Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 7 $1,595,000 $1,688,686 $1,899,900 $504 121

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Summary Analysis

Listing Category Lowest Price
Expired Sold Withdrawn Total Averages $1,550,000 $1,550,000 $1,595,000 $1,565,000

Highest Price Average Price
$2,200,000 $1,800,000 $1,899,900 $1,966,633 $1,786,125 $1,675,000 $1,688,686 $1,716,604

$/SqFt
$492 $722 $504 $573

DOM
210 74 120

120

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Sold Property Analysis
Address 444 Costa Mesa St 413 E 20th St Sold Averages

List Price
$1,599,000 $1,899,000 $1,749,000

Sold Price
$1,550,000 $1,800,000 $1,675,000

DOM
101 48 75

% Chg
-3.06 % -5.21 % -4.14 %

$/SqFt
$500 $1,170 $835

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Why do you need a Real Estate Professional
Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:

When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.

A real estate professional is best suited to determine a pricing strategy for your property. You don’t want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.

A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts. Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property. Marketing also includes the exposure of your home to other real estate professionals and the general public. In many markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property to other real estate professionals through the MLS, open houses, and office meetings. Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will significantly enhance the salability of your home.

Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement that will be more likely to make it through this complicated process.

Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you resolve these issues and move the transaction to closing/settlement. Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Price Analysis

Comparable Price Analysis
Low Price Average Price High Price

Sold Price $1,550,000 $1,675,000 $1,800,000

Price per Sq.Ft. $500 $722 $1,170

Approx. Market Value

Seller

Date

Broker/Sales Associate
Prepared by Paul Dixon

Date

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Selling Price vs. Timing

You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.

Prepared by Paul Dixon

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Maximizing First Impressions
Exterior and Curb Appeal
· Experts say most buyers make their decision at first sight.

General Exterior
· · · · · · · · · · · · · · · Prospective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles. Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like toys or snow. Items from RV’s to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets and neighborhood animals. While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door. Consider adding pots of flowering plants in the entryway if weather permits. Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.

Doorway

Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.

Clean, Clear, Light and Bright
·
· · · · · · · · Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyer’s perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home, would a professional decorator put your choice of items out on the counter? Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings. If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and décor. Repair dripping faucets, burned out light bulbs, or cracked windowpanes. Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles. Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can make your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.
Prepared by Paul Dixon

Warm and Homey

CRS,DIAMOND NUMBER1EXPERT®,e-PRO®,REALTOR®,SFR
© Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

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