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Press Release

BrandTailors develops the internal communication campaign for Petrom

Bucharest - September 28th, 201 1

BrandTailors strategic brand consulting and design firm developed the internal communication campaign for Petrom, the largest oil and gas producer in South-Eastern Europe.
Anca Tzloanu Brand Consultant
BrandTailors developed the internal communication campaign for Petrom, on the occasion of Petrom Citys inauguration - the first Romanian building ensemble planned, projected and built for the companys employees. The five building complex located in the Northern area of Bucharest reunites approximately 2.500 employees from the companys eight business quarters in Bucharest and Ploieti. In order to facilitate the interaction between the organizations members and to connect them with Petroms values, BrandTailors implemented the Receive to give internal communication campaign, reiterating the spirit of innovation, sustainability, leadership and professionalism specific to the company. The indoor panel system set inside the Petrom City buildings bring to the personnels attention the Receive to give concept and highlight various internal and external projects and CSR activities which have been implemented or are under implementation.

Since the Petrom City buildings reunite a large number of people, a solution was needed in order to bring them closer, a wide-scale phenomenon involving the entire organization culture. The idea of visually communicating instants from the development of CSR project and activities the employees took part in was a great opportunity to remind them what holds them together. Anca Tzloanu Brand Consultant

The BrandTailors team members who have contributed to the development of this project are: Anca Tzloanu brand consulting, Bianca Dumitracu and Ovidiu Pop graphic design, Mihai Prplea image retouching and preproduction processing. Special thanks: Ionu Militaru Account Executive, former member of the BrandTailors project team. 1/2

Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia or Class Living and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich or Yammix. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks.. Follow us on Twitter

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