You are on page 1of 5

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries.

It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Promotion : Coca-Cola was sold in bottles for the first time in 1894. Cans of Coke first appeared in 1955. Product : The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. In 1985, attempted to change the formula of the drink with "New Coke". Follow-up taste revealed that most consumers preferred the taste of New Coke

Its products

Promotion :

Product variations

original coke

cocacola cherry (1985) Canada

cocacola vanilla (Available in: Austria, Australia, China, Germany, Hong Kong, New Zealand, Malaysia, Sweden, United Kingdom and United States.) (2002-2005) reintroduced in 2007 by popular demand.

cocacola blak (2006-2008)

Only available in the United States, France, Canada,

cocacola orange (2007)- U.K., U.S., Germany, Austria, Canada

cocacola lemon (2001-2005) Austria, Belgium, Brazil, China, Denmark, France, Germany, Hong Kong,

Promotion through advertisement During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke actually chose the Pepsi." The Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting Coke-product images in many of its films. Coca-Cola was one of the official sponsors of the 1996 Cricket World Cup held on the Indian subcontinent. Coca Cola is also one of the associate sponsor of Delhi Daredevils in Indian Premier League. Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competitions organised by FIFA. In fact, one FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called "FIFA Coca Cola Cup".

d eVarieties of Coca-Cola Coca-Cola New Coke Caffeine-Free Coca-Cola Coca-Cola Cherry Coca-Cola with Lime CocaRegular Cola Vanilla Coca-Cola Citra Coca-Cola Black Cherry Vanilla Coca-Cola BlK Coca-Cola with Lemon Coca-Cola Raspberry Diet Diet Coke/Coke Light Coca-Cola C2 Coca-Cola Zero Coca-Cola Cherry Zero Coca-Cola Light Sango Diet Coca-Cola Cherry Diet Coke Plus Coca-Cola Orange v d eCoca-Cola brands Ambasa Ameyal Barq's Beat Chinotto Citra Coca-Cola Fanta Fioravanti Fresca Fruktime Frutonic Hit Inca Kola Jaz Cola Joya Kinley Kola Inglesa Krest Kvass Lemon & Paeroa Lift Lilt Limca Mare Rosso Mello Yello Mezzo Mix Mr. Pibb Nordic Sodas Mist Northern Neck OK Soda Portello Quatro Quwat Jabal Ramblin' Root Beer Red Flash Royal Tru Santiba Sarsi Seagram's Senzao Smart Sparkle Sparletta Sprite Stoney Surge Tab Tanora Thums Up Tiky Urge Vault VegitaBeta Victoria Yoli Ayataka Cappy Capri Sun Cepita Delaware Punch Enviga Far Coast Five Alive Juices Fruitopia Frutonic Fuze Glaceau Gold Peak Hajime Hi-C Maaza Matte Leo & teas Minute Maid Nestea Oasis Odwalla Qoo Royal Tru Simply Sparkle Ten Ren Tea Tum-E Yummies Vitamin Water Energy & Aquarius BPM Energy Burn Full Throttle Gladiator Mother NOS Powerade sports Relentless Rockstar drinks Bottled AdeS Arwa Avra Ciel Dasani Deep River Rock Malvern Water Smart Water water Spring! Valpre Other Caribou Coffee Columbia Pictures Georgia Swerve