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Indias tourism industry is experiencing a strong period of growth, driven by the burgeoning Indian middle class, growth in high

spending foreign tourists, and coordinated government campaigns to promote Incredible India.
The tourism industry in India is substantial and vibrant, and the country is fast becoming a major global destination. Indias travel and tourism industry is one of them most profitable industries in the country, and also credited with contributing a substantial amount of foreign exchange. This is illustrated by the fact that during 2006, four million tourists visited India and spent US $8.9 billion. Several reasons are cited for the growth and prosperity of Indias travel and tourism industry. Economic growth has added millions annually to the ranks of Indias middle class, a group that is driving domestic tourism growth. Disposable income in India has grown by 10.11% annually from 2001-2006, and much of that is being spent on travel. Thanks in part to its booming IT and outsourcing industry a growing number of business trips are made by foreigners to India, who will often add a weekend break or longer holiday to their trip. Foreign tourists spend more in India than almost any other country worldwide. Tourist arrivals are projected to increase by over 22% per year through till 2010, with a 33% increase in foreign exchange earnings recorded in 2004. The Tourism Ministry has also played an important role in the development of the industry, initiating advertising campaigns such as the 'Incredible India' campaign, which promoted Indias culture and tourist attractions in a fresh and memorable way. The campaign helped create a colorful image of India in the minds of consumers all over the world, and has directly led to an increase in the interest among tourists. The tourism industry has helped growth in other sectors as diverse as horticulture, handicrafts, agriculture, construction and even poultry. Both directly and indirectly, increased tourism in India has created jobs in a variety of related sectors. The numbers tell the story: almost 20 million people are now working in the Indias tourism industry. Indias governmental bodies have also made a significant impact in tourism by requiring that each and every state of India have a corporation to administer support issues related to tourism. A new growth sector is medical tourism. It is currently growing at around 30% per annum. Medical tourist arrivals are expected to reach one million soon. Medical tourism in Asia, plastic surgery in particular, has grown rapidly. Medical tourism is approaching fever pitch at the tune of $4 Billion US, fueled largely by the cosmetic surgery market. One of the problems India has, despite having some world-class hospitals, is sanitation.

The tourism industry of India is based on certain core nationalistic ideals and standards which are: Swaagat or welcome, Sahyog or cooperation, Soochanaa or information, Sanrachanaa or infrastructure, Suvidha or facilitation, Safaai or cleanliness and Surakshaa or security. The following table provides the major tourist attractions in India by state: Tourist AttractionStateCharminarHyderabad, Andhra PradeshKaziranga National ParkAssamQutub MinarDelhiMangueshi TempleGoaShimlaHimachal PradeshDal LakeJammu and KashmirJog FallsShimoga District, KarnatakaKovalam BeachKeralaAmarkantakMadhya PradeshAjantaMaharashtraPuriOrissaGolden TempleAmritsar, PunjabJaipurRajasthanChennaiTamil NaduBadrinath TempleUttarakhandVaranasiUttar PradeshVictoria MemorialKolkata, Bengal

Marketing objectives of overseas offices


The Ministry of Tourism, Government of India, through its 14 offices overseas endeavors to position India in the tourism generating markets as a preferred tourism destination, to promote various Indian tourism products vis--vis competition faced from various destinations and to increase Indias share of the global tourism market. The above objectives are met through an integrated marketing and promotional strategy and a synergised campaign in association with the Travel Trade, State Governments and Indian Missions. The specific elements of promotiona efforts undertaken overseas include Advertisin in the Print & Electronic Media, Participation in Fairs & Exhibitions, Organising Seminars, Workshops, Road Shows & India Evenings, Printing of Brochures and Collaterals, Brochure Support/Joint Advertising with Travel Agents / Tour Operators, Inviting the Media and Travel Trade to visit the country under the Hospitality Programme etc.

Incredible India International Campaigns


Ministry of Tourism commenced its International TV Campaign (2009-10 Extended to 2010-11) for Europe and Americas region, which finished in the first half of the 2010-11. In December, 2010, the Ministry launched its International TV Campaign 2010-11 - Europe. Leading TV channels of pan-regional reach are part of the Media Plan of the Ministry .
Problems of tourism in india: We have tremendous potential to host the maximum number of visitors in the world, but we are way too short of our target now. So what are the thorns impeding our tread on the way ahead? First and foremost, lack of proper infrastructure puts off every 2nd tourist out of 5. The sheer lack of proper transport and housing/lodging facilities in and around several of the prime heritage spots in India poses a big problem. Places like Khajuraho Temple, Sikkim Buddhist Shrines, Central Indian

forts that house immense treasures barely attract foreign tourists owing to a very poor lodge to person ratio. In India there is an estimate of sixty thousand available rooms compared to 15 Lacs in China. Lack of proper road transport and inefficient railway systems and connectivity deter most foreign travellers who cant afford to travel by air. The almost complete lack of good restaurants and hotels at places other than the metropolitan cities in India is a major issue as the foreigners find it very hard to relate to the so-proclaimed safe overnight stoppages. Another issue is the absence of awareness and initiative among the general masses about the value of the tourism industry in India. The general public often undoes the effort put in by the government by harassing the tourists and by misleading them economically. The public is often guilty of publically defacing, littering historical buildings and parks. Several cases of foreigners being severely exploited economically and sexually are reported each year. Thus it is becoming very difficult to instil confidence in their hearts regarding their safety in India. People need to seriously take the initiative to ensure that our guests have a memorable stay and leave with pleasant memories only. They should be more helping and hospitable and live up to the image of Atithi-Devo-Bhavah.