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ECONOMY TRADE POLICY ENVIRONMENT SCIENCE AND TECHNOLOGY LARGEST COMPANIES OPERATING IN BRAZIL FOREIGN RELATION AGRICULTURE IMPORT

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The largest corporations operating in Brazil

Exame, the most important Business and Economy Brazilian magazine, published a list of the largest corporations operating in Brazil (financial companies, like banks, were not included) in 2003; information were collected from balances released by the companies. Below, a table with the 50 largest ones, by sales; each entry shows Name of company, city and State where the main office in Brazil is located, the business field and the volume of sales (in millions of US dollars), and applicable comments. The complete list organized by Exame had the largest 500 companies; the company #500 is Trombini, from Curitiba, which had business of US$ 149,8 in the Pulp and Paper business; only 69 companies (excluded the financial ones) had more than US$ 1 billion in sales.

Company 1 2 3 4 Petrobras

City/State

Business Field Sales

Country

Comments 1 10,567 2 2 1

Rio de Janeiro, RJ

Petroleum and Energy 38,441 Wholesale (fuel) 6,311

BR Distribuidora Telemar Telefonica

Rio de Janeiro, RJ

Rio de Janeiro, RJ São Paulo, SP

Telecommunications

Telecommunications

5,699 Spain

SP Ipiranga Volkswagen Shell Beer and drinks 5.382 UK/Holland 4.344 Wholesale (Fuel) Automobiles 5.192 USA 3. SP Vale do Rio Doce Carrefour Brasken Esso Rio de Janeiro.345 Wholesale (Fuel) Wholesale (Fuel) 3. RJ Embratel Rio de Janeiro. SP Nestle São Paulo. RS Unilever Souza Cruz Embraer São Paulo. RS Iron and Steel 2. RJ Wholesale (Fuel) General Motors São Caetano.858 Mining 3.375 Pharmacy and Hygiene 2. RJ Telecommunication Cargill São Paulo.S. RJ Retailer São Paulo. SP Eletropaulo Food and Drink 3.056 São Paulo.649 CEMIG Belo Horizonte Utilities (Electricity) C.913 Brasil Telecom Brasilia.628 3. Rio de Janeiro.813 Italy 2. RJ VARIG Porto Alegre. SP Gerdau Porto Alegre.175 USA 3. RJ São José Campos.131 USA 2 3 Rio de Janeiro.N.284 UK 2. SP Iron and Steel 2. SP 4.060 Rio de Janeiro. SP Automobiles 3.5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Ambev São Paulo.319 UK/Holland Tobacco Airplanes 2.243 5 Rio de Janeiro. DF Bunge Food Gaspar.791 Germany 4.628 France Pão de Açucar São Paulo.916 Switzerland Automobiles 2.866 Argentina Retailer 3. SP Camaçari.167 Mexico 4 Rio de Janeiro. SP FIAT Betim.573 Transportation (air carrier) 2. BA Petrochemical 3. RJ Texaco Rio de Janeiro. SC Telecommunications Food and Drink 3. MG Food and Drink 2. RJ São Bernardo.206 .163 USA Utilities (Electricity) 3.

108 Italy Postal Service 2. SP Perdigão Basf 1.483 São Paulo.573 Electronics Cosipa São Paulo. diesel. SP São Paulo. SC Food Rio de Janeiro. SP Utilities (Electricity) Fertilizers 1.891 Automobiles 1.966 Automobiles 2. SP 1. AM Sabesp São Paulo. SP Nokia Manaus.112 São Paulo. SP Utilities (Electricity) Petrochemical 1. DF REFAP Canoas. RS São Bernardo.550 Finland 1.870 Portugal/Spain 7 1. .074 2. etc) which eventually sell to the gas stations. SP São Paulo. SP Chemicals 1. SP São Bernardo.184 Brazil/Paraguay Itaipu Brasilia.515 Utilities (Water & Sewage) Food 1. RJ Triunfo. RJ Bunge Fertilizers CPFL Campinas.757 1.30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Usiminas Belo Horizonte.576 São Paulo. SP Retailer Utilities 2.891 France 1.200 Brazil/Japan 2. RS Casas Bahia AGIP Utilities (Electricity) Petrochemical 2. MG Iron and Steel 2. DF São Bernardo.Petrobras drills wells and refines petroleum.461 Germany 1.131 São Caetano do Sul. etc) to the wholesalers (Shell. BR Distribuidora sells the products (gasoline. SP Utilities (Electricity) Iron and Steel 1. SP Correios DaimlerChrysler Sadia Light Copesul Ford Vivo Brasília.890 USA 1.725 Bermuda Telecommunications Furnas Rio de Janeiro. Esso.022 Germany 6 Concórdia.448 Copersucar Wholesale (sugar & alcohol) 1.

The main activity of DaimlerChrysler in Brazil is the production of trucks Mercedes-Benz. Telemar operated in Rio de Janeiro.The largest operator of celular telephony in Brazil. It was a property of American MCI.e. 7. MG. Petrobras lost the constitutional monopoly on exploration of petroleum. 3.A property of British Tobacco Co.g. In Brazil. in practice. 6 Tips for Indian Businesses in Brazil Image by Stuck in Customs .Embratel used to have the monopoly of long-distance and international calls. The restrictions may be lifted (companies may operate in other regions. 5. but it was recently sold to Mexican group Telmex. but it is working way below capacity. Minas Gerais and the Brazilian northeast. or can offer new services . but now they have a few competitors. but the years of monopoly gave to Petrobras a large competitive advantage. These companies ann others are exploring some fields. Exxon (in Brazil. There is an assembler of Class-A in Juiz de Fora. Brazil Telecom in the South and Central West.2. which have been present in the country for decades. mobile telephony) depending on their performance (also as defined by the contracts). called Esso) and others (Mobil and Chevron do not operate here) are focused on the retailer market (gas stations) only.Each phone company operates in different regions of the country.. Telefonica operated in the State of São Paulo. but. 6. resulted of the merging of several smaller companies. the large oil companies like Shell. 4. it´s still a monopolist. as defined by the chartering contracts. periodically revised.

High quality and Low Prices Quality and price are important aspects when selling any product or service. and the perception about imported goods includes both the expensive and the luxurious ones. 2. Research the Industry Standard for commissions . Brazilian taxation and possible Brazilian certification you will most likely not be considered. Low Price Promises without numbers Brazil has been a closed economy up to the early 90s. and a commodity product without any other attributes than price will mean lower margins for your Brazilian counterpart. but keep in mind that there are more companies that will enter the Brazilian market than there are distributors and sales agents to handle. 1. But is there any other common ground to facilitate small and medium business relations between India and Brazil? These 6 tips are based on several hundred interactions with Indian business men in the area of Technology and Engineering who want to grow their business on the Brazilian market by mainly searching for distributors or sales agents for their products. but you cannot demonstrate the final price including shipping. Brazilian companies have relatively low production costs on local factories at hand.Both Brazil and India belong to the well known BRIC block of countries that are well hyped in business magazines all around the world. 3. This will often make it hard for foreign companies to compete in terms of price on the Brazilian market. but due to the big social differences. If you come to a Brazilian prospect with a promise regarding low prices. Brazilian distributors and sales agents can simply cherry-pick the best offering in the market. The cost of doing business in Brazil is not much lower than in Western Europe and North America.

4. and together with the Brazilians lack of English skills. Keep in mind that your broker. Most Brazilians find soft-spoken people to be much more reliable than the more aggressive and direct personalities. 6. 5.3% margin to a distributor will most likely not bring you any business in Brazil. and we have several times been told by Brazilian service providers that they would not like to deal with Indian clients. So treat the people you meet with respect and aim to build relationships not only to get a business transaction completed. Suggesting 2 . Senior Indian business men often have an accent that is difficult to understand even for people with good English skills. Many Brazilians feel that the Indian style of price negotiation is disrespectful. The interesting part is that most people in Brazil are more than happy to share their network with the people they like. translator or even hotel receptionist might have a contact that you can benefit from. Communication English isn't as common in Brazil as it is in many other countries. good communication can be very difficult. One common parameter for successful Indian businesses in Brazil that we have encountered is the fact that their representatives are more soft-spoken. but they will not share this information if you don't try to establish a relationship. You will need Friends Brazil is a country where most of the businesses are driven by relationships and personal connections.As mentioned. Illegal means Illegal also in Brazil Did anybody suggest you that you could import your goods to Uruguay and then further to Brazil in order to reduce import tax? . the cost of doing business is relatively high in Brazil and the commission rated / margins of sales agents and distributors are normally very different from Indian standards.

In 1969. Brazil . plus a rapidly expanding domestic demand for these products.3% in 1985 and 11. responsible for nearly 23% of the mineral output of the country. Growth slowed significantly during the 1990s. According to the Brazilian Statistical Institute (IBGE).7% between 1988 and 1998. Companhia Vale do Rio Doce (CVRD) is the largest Brazilian mining company. and by 1998 the total output of processed ore was 190 million tons. are approached by brokers who can do shady arrangements. Conclusion Brazil and India are two very interesting countries in terms of international business.7 million tons of crude steel were produced.5 million tons. The major negative factor is lack of domestic soft coal. It's important not to underestimate the cultural differences when trying to establish business relations between two countries that are so different.8%. automobile assembly. rising to 8. and cement making. experienced a drop of nearly 27% from 1998 to 1999 because of the country's financial difficulties. 3. Motor vehicle production.Industry Major industries include iron and steel production. chemicals production. when the manufacturing sector grew by 15. this had reached 20.6% growth in the third quarter of 2002 to 6. but it is categorized as organized criminality and has nothing to do with establishing sustainable business in Brazil. Peak industrial growth was achieved in 1973. Manufacturing expanded from 2. manufacturing rose an annual average of only 0.3% in 1986. Brazil's industrial backbone.6% in the fourth quarter. Production of automobiles went from about two . Vast reserves of accessible. Growth in 2002 was particularly pronounced in the construction industry. as well as having some form of Portuguese speaking representation. They have all been doing their homework regarding pricing and value proposition. more often than others. favor continued expansion of the steel industry. It's well known that this is happening. high-grade ore. but have not outpaced traditional industries. Domestic production exceeds domestic needs. by 1985.For some reason it seems like Indian companies. I'm highly impressed to see how well some Indian companies are able to easily overcome the pitfalls. technologically based industries have been the most dynamic in recent years. growth rates averaging about 7% were posted during 1978–80. petroleum processing.

which together employ approximately 80. The country in 2002 had 13 oil refineries with a total production capacity of 1. There are also over 500 pharmaceutical laboratories and plants in Brazil.304 heavy trucks. with nearly half of the spindles and looms in operation on the continent. the country produced 70.com/Americas/Brazil-INDUSTRY. and by 1979. Brazil's electrical equipment industry manufactures computers.html#ixzz1ZF1c8hEA . an increase of 7% over 2000. Over 80% of the industry is foreign-owned.nationsencyclopedia.000 barrels per day.786. The automobile industry is expanding rapidly with major sources of foreign investment and the construction of new manufacturing plants. imports of petroleum products were less needed. the majority in São Paulo.000 people in industrial operations.million units in 1997.Brazil . refrigerators. In 2000. and many other appliances. The government allowed foreign investment in vital industries since 1995. The pulp and paper sector is almost fully privately-owned.472 automobiles. sector http://www. down to 1. The Brazilian pulp and paper sector is also large. transistor radios. growth. In 2001. annual. air conditioners. In 1998. Brazil's petrochemical industry emphasizes the production of synthetic rubber at Petrobrás' synthetic rubber plant. an increase of 27% over 1999.average. Read more: Industry . and supports the sale of any residual parastatal enterprises. television sets. Brazil has the largest textile industry in South America in terms of installed capacity and output. Brazil only imported 50% of its petroleum. Because of increased domestic refining capacity during the 1970s. Brazil mines and refines petroleum products.000 in forestry work and operations. consisting of more than 220 companies.798. as well as another 57. Brazil was a net exporter of petroleum derivatives. Brazil produced 1. Increased construction demands boosted Brazil's cement production during the 1980s and 1990s.6 million units in 1998.

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