Nails Jul

WWW.NAILSMAG.
COM JULY 2011

HUMAN
TRAFFICKING
IN THE NAIL
INDUSTRY?

A Conversation With a
Salon Inspector
9
sizzling
SUMMER
PEDICURES
CREATE CUSTOM
LOOKS BY LAYERING
Whats Hot in
Acrylic Systems
(FIND OUT HOW YOU CAN WIN THEM!)
na0711Cover.indd 2 5/25/11 3:44:32 PM
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Model is wearing NSI Polish Pros Ill Pink to That.
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30 | NAILS MAGAZINE | JULY 2011
WWW.NAILSMAG.COM JULY 2011
HUMAN
TRAFFICKING
IN THE NAIL
INDUSTRY?

AConversation With a
Salon Inspector
9
sizzling
SUMMER
PEDICURES
CREATE CUSTOM
LOOKS BY LAYERING
Whats Hot in
Acrylic Systems
(FINDOUTHOWYOUCANWINTHEM!)
} {
in this issue
July 2011 Volume 29, No. 6
Features
110
Acrylics: In It to Win It
With all the new soak-of gel polishes coming out, its easy
to forget that the tried and true staple of salon income is
still holding strong. Heres a sampling of the industrys latest
acrylic kits that continue to provide stellar nail enhancements,
from classic French looks to bold nail art.
116
Taking a Stand Against Human Traf cking
It is estimated that during the years of the Trans-Atlantic
slave trade 12 million people were enslaved. Today, the
estimate is 27 million worldwide. Some of those slaves are
working in nail salons, and one nail tech has had enough.
120
Summer Pedicures With Sizzle
As the mercury rises, so does the number of clients looking
for trendy pedicure services. Make one of these nine fabulous
oferings your own or let them spark your imagination to
create something as unique.
124
The Layered Look
Semi-custom colors and designs created via layering are
increasingly showing up at trade show booth demos and
continuing education classes. Clients love walking out
of your salon owning a look no one else has, plus this
technique can breathe life back into older shades your
clients have gotten bored with.
page
120
page
124
page
102
Cover Look
Nails: Gina Silvestro, Cranston, R.I.
Photographer: Vu Ong
Model: Traycee King
page
116
120
110
116
124
page
110
na0711_toc.indd 30 5/25/11 4:18:42 PM
shatterby opi
Six irresistible Shatter shades. Each color creates
a beautiful shattered effect. The options are endless!
how
shatter
works:
Apply one coat of
Shatter over two coats
of completely dry nail
lacquer for a stylish
two-texture effect.
Add Top Coat for a
gorgeous high-gloss nish.
shatter your shades
SCAN AND LEARN
SHATTER SHADES FROM LEFT TO RIGHT: white shatter, turquoise shatter,
blue shatter, navy shatter, black shatter, red shatter
Model is wearing RED SHATTER and LUCERNE-TAINLY LOOK MARVELOUS
Call 800.341.9999 2011 OPI Products Inc.
na0711_toc.indd 31 5/25/11 9:16:24 AM
78
ELLE
2011
2UNWAY
,OOKS
} {
in this issue
Technique 55
58
Demos
Step-by-steps from Light Elegance and
China Glaze
62
Signature Services
Step-by-steps for a Red Carpet Pedicure
and a Hydrating and Healing Spa
Pedicure
66
Arts and Crafts (on the Nails!)
Global IBD educator Brenda Skermont
explains how she combines Gelac
colors to make this dco-polish
design, which works like decoupage for
the nails.
Style 69
72
Nail Art Studio
Step-by-steps on new nail art designs
78
Welcome to Summer Camp
With all the little kiddies heading of
to camp this summer, we asked three
nail artists to give us their take on the
summer camp theme. Hopefully these
will inspire you to create some of your
own arts and crafts camp nails.
80
Boutique: Sun Protection Products
Beautiful skin is always in, but quality
sun care products arent always easy
to nd. Try ofering a variety of SPF-
packed products to help clients with all
types of sun care needs.
Business 83
86
Reader to Reader
Whats the right amount of input to give a
client with regard to her nail look?
88
Salon Prole
Long Beach, Calif.-based salon owner
Elizabeth Ashton uses ayurvedic wellness
techniques from India to provide clients with
relaxing services based on age-old tradition.
94
Internet Marketing: Taking the Next Step
Use this Internet marketing checklist to
assess your progress toward an exceptional
online marketing strategy for your salon.
Health 97
100
Under the Microscope: Onycholysis
Onycholysis is causes nails to separate
from the nail bed. If addressed quickly, this
nail disorder poses no danger to clients.
102
A Conversation With a Salon Inspector
Monika Herzog Butler has made it her
mission to educate salon employees on the
whys behind sanitation rules and to instill a
sense of pride in service quality.
106
Secret Ingredient: Acrylic Liquid
Weve listed the essential ingredients
necessary in every formula, regardless of
manufacturer.
36 On My Mind
38 On Your Mind
42 Nails File
50 Freebies & Giveaways
52 On The Road
128 Ad Index
132 Reader Nail Art
136 Product Spotlight
146 Deal Sheet
162 My Other Life
In Every Issue
86
66
102
na0711_toc.indd 32 5/25/11 9:16:29 AM
800.275.1111 orlybeauty.com
www.nailsmag.com//16168 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
I
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y

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s

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B
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ORLY Nail Lacquers are Free
of DBP, Formaldehyde & Toluene
bubbly
bombshell
coquette cutie
here comes
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va va voom
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Rant and Rave
with Maggie.
A receptionist is in theory the one
perk that would really appeal to me. Well, a
competent receptionist and maybe access to
free laser hair removal. But Fate has decreed
that I shall work alone in my tiny room in my
ivory tower, so I just have to suck it up and
answer my own phone. Maggie
blogs.nailsmag.com/maggie
Work Healthy.
Learn how to work healthy in the
salon and gain a better understand-
ing of your products on our Health
Channel. The channel covers salon
sanitation, nail and skin disorders,
client health, industry legislation,
and more.
www.nailsmag.com/health
Comment on Articles.
Our redesigned website lets you leave a comment on any
article. So dont be shy: Let us know what you like, dont like,
and what questions you have. Or simply add you own input
on the story topic.
www.nailsmag.com
View
Beach-
Themed
Nail Art.
Sand, surf, and
shells are three huge
indicators of the
arrival of summer.
Get inspired by
beach-themed nail
art designs, as you
and your clients
enjoy the season.
Visit our Facebook page starting June 15 to
win a selection of the products featured in this
issues Acrylics: In It to Win It story.
www.facebook.com/nailsmag
Win Acrylic
Products.
www.nailsmag.com/beachnailart
mag.com
.com
Find everything youre looking for on www.nailsmag.com. Whether youre
researching, shopping, or designing, youll nd inspiration and answers at our website.
log on every day to
Nails by Janine Taylor Kuni
W
d inspira
na0711webTOC.indd 34 5/24/11 12:52:50 PM
na0711webTOC.indd 35 5/24/11 12:52:58 PM
} {
Did you know there are approximately 27 million people
worldwide who are enslaved and exploited? And according
to the Polaris Project (one of the leading anti-trafcking
organizations in the United States), an estimated 18,000 people are traf-
cked into the United States each year. As someone who wants to believe
the U.S. isnt susceptible to these issues, its disheartening to hear that it is,
in fact, happening right in our own backyard. Not only that, but as contrib-
uting writer and nail technician Michelle Pratt has discovered, it might
even be closer to home than I thought.
Sure, human trafcking might not be a subject you expect to see in the
pages of NAILS, but it is happening in some nail salons right here in the
United States. And thanks to one New York-based salon owner who is
shedding light on the sad situation, maybe as an industry we can take a
stand and do something about it. Pratt tells the story of human trafcking
through Tomilynn Randos activism. For more information on what Rando
is doing to make a difference, I urge you all to read Taking a Stand Against
Human Trafcking on page 116.
There are two main types of slaves when talking about this issue: labor
slaves and sex slaves. There is evidence of both types happening in salons.
With the rst, salon workers might be physically abused or forced to work
long hours with little or no pay. With the second, workers might be told
they are being hired to work at a nail salon, when in fact it turns out to be a
massage parlor where women are forced into prostitution.
Sadly, I cant help but worry that this will be another polarizing topic
in the ongoing debate of Asian versus non-Asian salons in the industry.
But instead of having an us versus them or laissez faire attitude, I urge
everyone to come together on this topic. As Pratt writes, Techs on both
sides can agree on the basics: unlicensed, unsafe, unsanitary salons should
not exist regardless of the race and country of origin of the owner or
nail tech. Its important that we all form one united voice to stop modern
day slavery in our industry. The bottom line is that women are being lured
to our country with the promise of jobs, or theyre being forced into labor
with the threat of deportation.
Rando is a modern day abolitionist and she urges others in the industry to
join her. She says, Trafckers are exploiting our industry to force women
into modern-day slavery. Lets work together to be their voice and their
advocates. Shes set up a website (www.freemynailtech.com) with a plan to
get involved. As hard as it is to read this story without being shocked to learn
that something like this is happening in our own industry, Im proud to see
one of our own stepping up and taking a stand to protect the liberties of other
nail techs working in the United States no matter the circumstances. Get
involved. Take a stand. Make a difference.
Is Human Trafcking
a Nail Industry Issue?
on my mind
Do you have a cause
that youre passionate
about ? Wed love to hear
your story about what
youre doing to help. E-mail
Hannah.Lee@bobit.com.
Hannah.Lee@bobit.com
na0711omm.indd 36 5/25/11 10:29:30 AM
Available - Adorable Nice Stems
12-piece display!
Find us on:
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Brighten up your mood, your day
and especially your nails with four new
OPI shades as delicate and beautiful
as fresh-picked owers!
Play the Peonies
Wed put our money on
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Come to Poppy
Surrender to shine with this
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Be a Dahlia Wont You?
Give the gift of fabulous
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I Lily Love You
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Publisher Cyndy Drummey
Cyndy.Drummey@bobit.com
Associate Publisher Michelle Mullen
Michelle.Mullen@bobit.com
Associate Publisher/Editor Hannah Lee
Hannah.Lee@bobit.com
Managing Editor Sree Roy
Sree.Roy@bobit.com
Features Editor Judy Lessin
Judy.Lessin@bobit.com
Senior Editor Tim Crowley
Tim.Crowley@bobit.com
Editorial Assistant Jennifer Washington
Jennifer.Washington@bobit.com
Contributing Writers
Michelle Pratt, Erin Snyder Dixon
Art Director Danielle Parisi
Danielle.Parisi@bobit.com
Associate Art Director Ajay Peckham
Ajay.Peckham@bobit.com
Graphic Artist Kimberly Pham
Kim.Pham@bobit.com
Production Manager Carla Benavidez
Carla.Benavidez@bobit.com
Western Sales Manager
Michelle Mullen, (310) 533-2465
Michelle.Mullen@bobit.com
Eastern Sales Manager
Mary Baughman, (562) 377-0465
Mary.Baughman@bobit.com
Marketing/eMedia Coordinator Myla Diaz
Myla.Diaz@bobit.com
Audience Marketing Manager
Katie Fillingame
For subscription inquiries:
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Send business and editorial correspondence to:
3520 Challenger St., Torrance, CA 90503
(310) 533-2436
(310) 533-2507 Fax
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Chairman Edward J. Bobit
CEO/President Ty F. Bobit
Chief Financial Of cer Richard E. Johnson
A BOBIT BUSINESS MEDIA PUBLICATION
Log on to www.nailsmag.com to answer
this months question and check back here
to see what other nail techs have to say.
} {
on your mind
for sharing your story with us. I am
so sorry that your mom had to go
through what she did and I know what
turmoil you have gone through in the
past three years. My heart and prayers
are with you and your family.
I love the way you made us all feel
as nail techs sometimes we have to
be reminded that we can be very
powerful and inuential with our
clients, but most of all we can make
them feel good! And that is one of the
most rewarding things to me about
doing my job!
Thank you for sharing and for
reminding us how important we are to
our clients.
Linda Nordstrom
Famous Names LLC
The latest issue of NAILS Magazine
landed on my desk and I popped open
the beautiful ballet slipper cover. As
I ipped through a few pages I came
across your monthly letter. As a
supplier to the industry, it is usually
the rst thing I read to keep a pulse on
the nail world.
As I read this months article,
my heart went out to you and your
family. My father suffered with
cancer and through it all he tried
to joke and enjoy the moments life
brought so your story struck a chord
with me. I think your point about
personal touch with nail techs, or
even reaching out to let someone
know their words touched their
heart, is true and powerful.
Thinking of you and know you
You and I share a similar story. I lost my
mom to cancer on February 8, 2011. I
am still stinging from it. Ive done nails
for 40 years, so needless to say I can do
what I do with my eyes closed. I worked
the day she died and only missed one
work day. My son and daughter and
my clients couldnt believe I was able to
work. I have longevity with most of my
clients, so I knew all I needed to do was
show up. I astounded myself, because
my work was excellent the whole week.
I think working made me focus and it
kept my mind occupied.
Our family got through it because
my youngest sister took the time to
care for our mom. I cant sing her
praises enough. Kathryn did 90% of
the care-giving. My mom also received
the many services you mentioned. I am
convinced many of these workers are
angels in disguise.
I have buried nearly a dozen clients
in my career and still miss them. They
came until their health would not allow
them, and I had the privilege of getting
quite a few of them ready for heaven.
I wanted their hair and nails and
make-up to look great. I did the same
for my mom. It was not as hard as
some might think. Your editors letter
touched my heart, and I shed some
tears because now when someone has
to bury their mother I can say, I really
know how you feel. Thank you for
sharing your very personal loss.
Wylene R. Edwards
Wylenes Beauty Clinique
Akron, Ohio
I just got done reading your article
in the May issue. Thank you so much
THANK YOU FOR SHARING
Editors Note: We received many letters
from readers and advertisers about my On
My Mind A Personal Story About Personal
Touch letter in the May issue about the
passing of my mother L.B. Lee. I wanted to
share a few of their stories here. Thank you
so much for all of your kind words. It only
reinforces my point that Im lucky to be in
such a caring industry. Hannah
ers
On
nal
he
o
u
na0711oym.indd 38 5/24/11 12:09:42 PM
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Yes they look best when
they sport identical looks
Somewhat they
should have a cohesive,
complementary look, but not
exactly match
Ehh they shouldnt clash
with each other, but they
shouldnt match either
No ngernails and toenails
should have independent
looks
22.3%
44.7%
16%
17%
When it comes to nail color, should
fingernails and toenails match?
WEB POLL
Log on to www.nailsmag.com to answer this
months question and check back here to see
what other nail techs have to say.
} {
on your mind
on the show. I won the CND Shellac
colors. Im a subscriber and I look
forward to my magazine every month.
Thank you in advance for all you do.
Nicole Minus
Philadelphia, Pa.
I really enjoyed your interview on Nail
Talk Radio this week. I wanted to let
you know that from a manufacturers
standpoint, we really appreciate the
editorial opportunities available to
us in NAILS Magazine. Your staff has
been efcient and friendly. Thanks for
a great magazine.
Rebekka Parry
Ten Terric Talons
Editors Note: Thanks for listening to
Nail Talk Radio when Hannah was a
guest on the show. If you didnt catch it
and youd like to listen you can go to
www.nailtalkradio.com and click on the
April 25 show.
have a beautifully manicured angel
watching out for you now.
Jaimey Wilman
Action Bag Company
I just got my magazine today, and was
saddened to nd out that your mom
had passed. I am sorry for your loss.
Your mom was a beautiful woman
and she had me laughing. I know
shes keeping the angels happy, and
sitting on your shoulder whispering
in your ear.
Topaz Woodruff
Charlotte, N.C
I HEARD YOU ON THE RADIO
First let me just say you were great
on Nail Talk Radio in April! I was
very impressed when Topaz called up
and said how you answer the phone
every time she calls. I couldnt believe
you were that reachable! I am one of
the winners of the giveaways you did
na0711oym.indd 40 5/25/11 7:27:46 AM
JULY 2011 | NAILS MAGAZINE | 41
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This was taken last
week at the Royal
Resort in Cancun,
Mexico. It was a
week of relaxation
for me before the busy spring and summer
season. I got to relax on the beach and
catch up on my reading!
Patti Dersch
Pattis Nail Design Studio
St. Charles, Mo.
Do you have a picture of yourself reading NAILS? Send a pic to Hannah.
Lee@bobit.com and make sure to include your name, salon name, city,
state, and a brief synopsis of whats going on in the photo (where you
are, what youre there for).
T
f f
Where in the
world is NAILS
Magazine?
Psssst
Send your comments to Hannah.Lee@bobit.com or send us a letter via
snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.
(NAILS Magazine reserves the right to edit letters for space and clarity.
Please include your name, address, phone number, and e-mail address.)
MAY CORRECTIONS
In Canadian Nail Tech Networking (p. 32), Dayna
Knight was incorrectly identied as Dayna Knight
Strathroy. Strathroy is actually her city.
The Duri base coat shown in Tending to the Natural
Nail (p. 134) was Rejuvecote, which was designed to
heal split, cracked nails.
In Mothers Day Promotions (p. 144) the nail art
was incorrectly labeled. The nails on top belong to
Julie Ventura, Chestnut Ridge, N.Y., and the nails on
the bottom belong to Jade Sewell, Just Nails, Great
Falls, Mont.
na0711oym.indd 41 5/24/11 12:09:56 PM
In April, NAILS
Magazine was
honored with three
Maggie Awards
from the Western
Publications Association (WPA). This year the
Maggie Awards celebrated 60 years of honoring
excellence to individuals and companies whose work
is deemed The Best of the West in a wide variety of
publishing categories. These three awards give NAILS
a grand total of 26 Maggies.
This year NAILS won for Best How-To Article/Trade
(Have You Seen My Nail Art Gallery? by Hannah
Lee, June 2010), Best Website/Trade (www.nailsmag.
com), and Best Social Media/Trade & Consumer.
Were especially excited to win for all the hard work
weve put into building our web presence into what it
is today. The site is amazing (if we do say so our-
selves) with so much content. It truly is THE place for
you to nd everything you ever needed to know about
nails and the nail industry. Wed like to thank our
outstanding in-house web team led by Sam Kim for
creating such great sites for us work on.
Wed be remiss if we didnt also thank you, our
NAILS readers and NAILS online users. Its because of
all of you that we can boast about 53,000+ Facebook
(facebook.com/nailsmag) fans, more than 3,000
Twitter (twitter.com/nailsmag) followers, and more
than 30,000 nail art pictures on Nail Art Gallery
(nailartgallery.nailsmag.com). Its awe-inspiring to see
the interaction and community-building on our site.
We love our print publication. Dont get us wrong,
that will always be our pride and joy. But with all that
we can ofer to nail techs and salon owners in real
time on the web, were thrilled to be honored by our
peers for a job well-done.
} {
nails fle

Young Nails ManiQ
Is Soldier-Proof
In February, Young Nails was contacted by SPC Amy
Feltzin, a soldier currently deployed in Afghanistan.
Specialist Feltzin is also a licensed nail tech from
Southern Oregon. She wrote:
The art of nail sculpture is a passion of mine and
I have been blessed to be able to get stationed here in
Afghanistan with many female soldiers who are willing and excited to
get their nails and toes done by me to help make them feel good in their
uniform. We are the 1249th Engineer Battalion.
While at home in Southern Oregon I am a huge advocate of Young
Nails products and use them religiously on my clients. I am writing to
you today to ask if your company wouldnt mind donating some nail
supplies to the female Soldiers of the 1249th Engineer Battalion here
in Sharana, Afghanistan, so that I can do their nails for them.
Once Young Nails CEO, Habib Salo, heard of this request, he knew
immediately that the companys new maniQ gel color was the perfect
product for the battalion. So he quickly dispatched the new maniQ
collection, a 45-watt LED lamp, and a dufe-bag full of les, accesso-
ries and Lomasi skin care products to Specialist Feltzin. He e-mailed
her, just so shed know the care package was on its way. She responded
gratefully to Salos e-mail: We just want to express our heartfelt grati-
tude for your support for the troops and for us in specic. And even if
this didnt work out, just the time for your response alone is greatly ap-
preciated. We could not do what we do here without the support from
our families, friends, and fellow Americans.
After quite a few weeks, the package nally arrived in Afghanistan,
safe and sound. The soldiers were happy to have their nails done by
Specialist Feltzin, who said, We actually just did some fabulous nails
last night! Thanks so much for everything! We love the new maniQ
Gel Polish! It is the greatest invention totally soldier-proof!
Since NAILS ran this story online, its been picked up by many news
outlets. To see a video, go to www.nailsmag.com/ynsoldier. >>>

Many members of the NAILS team were in
attendance at the Maggie Awards ceremony
in April: (front row) Miljan Mihajlovic, Tim
Crowley, Sree Roy, Min Kim, Sam Kim; (back
row) Kim Pham, Michelle Mullen, Danielle
Parisi, Hannah Lee, Cyndy Drummey.
NAILS Online
Wins Big!
na0711_generalNF.indd 42 5/25/11 7:06:01 AM

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San Diego Hosts
Education Beauty Zone
Education Beauty Zone comes to the San Diego Convention Center September 25-26.
There you can discover new trends, technologies, and worldwide educators in hair, nails,
makeup, and spa. The EBZ Nail Championship 2011 will also be decided at the show.
Championship contestants have previously qualied for the event in their home cities by
demonstrating their skill at creating articial nails with a natural look. Top prize is $1,500
plus a gift basket from sponsors.
For more information on Education Beauty Zone, go to www.ebz-usa.com. Attendees
buying tickets on presale will be eligible to win a 2011 Mini Cooper.
Linda and Jim Nordstrom,
founders of Famous Names
LLC and makers of Lumos
Top and Bottom Coats, have
announced the Famous
Names Partner Program. We are partnering
with elite nail professionals to introduce
Lumos to other nail professionals in their
area, says Linda. These Famous Partners
will work as commissioned independent
contractors positioned to offer personalized
service and education to their customers.
Adds Jim, We have three Famous Partners
already: Bonnie Jesse in Rhode Island, Patti
Blanusa DeSa in Northern California, and
Gina Delong in Mary-
land. We are extreme-
ly excited to be work-
ing with them.
For more informa-
tion on `the Famous
Partners program,
call (858) 779-1513.
>>>

S Di H
Partner With Some
Famous Names
Every year, Spilo Worldwide ofers its customers
a selection of pink products to support Breast
Cancer Research. The company promotes these
products for six months, from July through De-
cember, and a portion of the proceeds goes to
Expedition Inspiration (www.expeditioninspira-
tion.org) in support of breast cancer research.
Spilo recently made a generous donation for
its 2010 eforts.
Expedition Inspiration focuses on organiz-
ing outdoor activities to support the health
and well-being of breast cancer survivors as
well as raise funds for breast cancer research.
This is such an important cause, says Marc
Spilo, president of Spilo Worldwide. We are
very pleased to support this terric organiza-
tion and are proud to be a part of an industry
that so vigorously supports breast cancer
research.
For more information, go to
www.nailsmag.com//18391.
Spilo Worldwide
Gives Back
760.599.2900
800.833.NAIL
cnd.com
No more sheet marks, dents, dings or dulling.
No more regrets the morning after.
GOOD-BYE
POST-PEDI DEPRESSION.
SCAN. WATCH. LEARN.
cnd.com
2
0
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N
a
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D
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n
,

I
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c
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Elles Editors
Are Dazzled
VB Cosmetics Dazzle Dry Top Coat was
of cially Elle Approved, earning it a spot
among the magazines worlds best
beauty products. This non-yellow-
ing, toluene-free, formaldehyde-
free, and phthalate-free high-gloss
topcoat quickly dries to the
touch. It also contains a UV screen
to help protect nails.
Hit the Toyota Speedway of Irwindale and you might catch a glimpse of the
Sensuous Solutions logo splashed across the tailgate of a King Taco Super
Truck. Thats because Sensuous Solutions president Erin Cruz is more than just
a fan shes the one footing the bill for the gas for the trucks entire racing
season. The truck is owned by a group of friends who call themselves Team 9
Motorsports, she says. When I heard they were looking for sponsors I jumped
on the opportunity to promote my business and product line in front of a
diferent demographic and in my own neighborhood. It turns out that a lot of
female race fans are in the salon and spa industry, so why not put my name in
front of them at one of their favorite pastimes? The driver, 20-year-old Connor
Cantrell, has been racing since he was 8. At press time, he stands in third place
overall after the rst race of the season.
Sensuous Solutions Is Tailgating

The Hands-On Trade Association (www.handsontrade.com)
provides a comprehensive professional benets package to nail
technicians, massage therapists, bodyworkers, estheticians,
cosmetologists, and other practitioners of manual therapies. The
benets package includes not just professional and general
liability insurance, but also a business website with unlimited
pages and images, and a related e-mail address to better
communicate with your clients. In addition to the free website
and hosting, you can add online appointment scheduling for
$6.59 per month.
The Hands-On Trade Protection Plan provides instant
coverage and the ability to work in any location. Policy limits are
$2 million of coverage per year and $3 million annual aggregate
of coverage. Student policies are available at a discount.
Get Insurance,
Plus a Website
What: 3rd Networking Day for Nail Techs
When: September 11, 2011
Where: Charlotte, N.C.
Organizer: Black Knights of the Nail
Table; Topaz Woodruff
Contact: www.blackknightsofnails.com
or knightinfo@blackknightsofnails.com
Upcoming
Networking
Events
11
>>>
760.599.2900
800.833.NAIL
cnd.com
On Like Polish
Wears Like Gel
Off In Minutes
(really!)
UV
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patent pending
HELLO
RESILIENT MIRROR FINISH.
Tough, exible, brilliant color that takes
whatever you dish out. Wake in perfect
pedi blissmorning after morning.
SCAN. WATCH. LEARN.
cnd.com
2
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D
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Now in 24 gorgeous shades.
Layer them to create dozens more!
Celebrity nail tech and make-up artist (and Liberian national)
Maisie Dunbar was recently featured in Liberia & Life
Magazine for her skin care and cosmetics line Bluffajo.
Named after a Liberian idiom for a sophisticated, sassy
individual that exudes condence, Bluffajo offers allergy-
resistant products that do not contain dyes, alcohol, or llers.
Regarding global expansion, Dunbar plans to hit Africa by
storm and introduce a solid brand for all skin conditions and
to educate Africans on proper skin care regime and makeup
application, she tells the magazine.
Entrepreneurial Tech
Gets Great Press
75% of men polled
by InStyle Magazine said
they dont care if a woman
has a manicure. Of course
that means that 25% do.
Fisk
Purchases
Barielle
The Barielle line of nail, skin, and foot
care products was acquired by Fisk
Industries in January. The Barielle
story began 30 years ago when its
original nail strengthening cream was
developed for the hooves of million-
dollar race horses. When even the
jockeys who applied the cream had
improved nails, the product was
reformulated for women and men.
The Barielle line has expanded greatly
to include a wide range of creams
and lacquers to help prevent damage
to hands and feet. The products are
aimed at weak, discolored, splitting,
and hard-to-grow nails.
Win Acrylics Courtesy of NAILS
You could win one of the acrylic lines featured in this issue starting
on page 110. Just check our Facebook page (www.facebook.com/
nailsmag) for an announcement of the giveaway.
Go to www.nailsmag.com/freebies
to nd web-exclusive giveaways.
freebies
giveaways!
{
a
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}
.com
One Nail Tip Could
Be Worth $100
Paint a miniature portrait of yourself on a nail tip and
you could win $100 from NAILS. The rules to enter
the 2011 Self-Portrait Contest are simple: Using a
photo as a guide, paint a portrait of yourself on a #1
nail tip. Submit both the nail tip and the photograph
to arrive at NAILS by the deadline of July 12. Mail
your entries to NAILS Self-Portrait Contest, 3520
Challenger St., Torrance, CA 90503. Dont forget to
include your name, salon name, address, phone
number, and e-mail address. For more information,
call (310) 533-2457 or e-mail judy.lessin@bobit.com.
Commenters
Score Mehaz
Curettes
Congratulations to 10 lucky readers of Holly
Schippers FingerNailFixer blog (blogs.nailsmag.com/
ngernailxer). Mehaz gave away 10 of the Professional
Curette Nail Cleaners that Schippers talked about in her video on
caring for the cuticle. The Curette is a two-sided tool that features
tiny scoops on either end to clean under the ngernails and
toenails. The textured surface provides a sure grip, even when
wet, making it the perfect pedicure tool.
Cina
Launches
New Neon Nail
Art Pens
Cinas Neon Nail Art Pens give nail
artists the tools they need to create
a work of art in seconds over any nail
color. Featuring a fast-drying formula, the pens are
equipped with a thin-tipped nib to allow maximum
control and draw precise lines for thin, colored neon
French tips or perfect details. Three readers can win
a set of four water-based pens in Shocking Pink,
Static Purple, Electric Lime, and Overload Orange.
Congratulations to
Mays Winners
Five readers received Color Clubs Wicked Sweet Collection
and one reader received a Valentino Beauty Pure.
To enter to win, go to
www.nailsmag.com/freebies
by July 31.
GoNails
Nail
Growth
Treatment
Promotes Stronger Nails
GoNails Nail Growth Treatment from GoBeauty is
an all-natural cream formulated to repair damaged
nails and strengthen all nail types. Five readers can
win GoNails, which works by hardening the nail
exterior and promoting healthy cuticles, leading to
better-protected nails. Ingredients include biotin-rich
lipoplastadine and thymulen 4.
er to win, go to
ailsmag.com/freebies
y 31.
Naails
l
wth
atmentt
motes Stronger Nails
na0711freebies.indd 50 5/25/11 7:12:45 AM
na0711freebies.indd 51 5/25/11 7:12:54 AM
} {
Bloomingnails
on the road
DIY BOUTIQUE SALON In her 23 years as a nail
tech, Michele McLendon has worked in all sorts
of salons. But for the last two and a half years,
shes been the owner and sole nail tech at Bloom-
ingnails Urban Nail & Skin Care Studio. When
she took over the space, located in the downstairs
of a cute little house, she did all the work herself
painting, installing the wood panel ooring,
and even installing a new toilet. The decor is
light and airy and in addition to the mani-pedi
room, there is a reception area, a room for skin
care and massage (she rents space to an estheti-
cian and a massage therapist), and a bathroom.
ONLINE AFICIONADO I booked my service
over e-mail and the day before I got a reminder
e-mail from Salon Transcripts that required
I click on a link to conrm my appointment.
McLendon uses Salon Transcripts for automatic
e-mail reminders, but she still prefers handling
the booking herself. Once I got to the salon, I
saw why McLendon had been so fast to respond
to my appointment request she has a laptop
and iPad at her workstation. Shes found online
advertising and review sites like CitySearch and
Yelp to be very helpful in marketing her salon.
GEL EDUCATION McLendon has been a Bio
Sculpture educator for nine years and 75% of
her clients wear gels. I decided to add color
gel to my Classic Pedicure and she offered me
a choice from what looked like at least 100
colors. She performed a no-nonsense, incred-
ibly thorough pedicure on my dry, cracked
heels and the gel application was denitely
quicker than a standard polish application.
McLendon often teaches Bio Sculpture classes
on Mondays either in her salon or elsewhere
around the state of Texas. Its always nice to
get a service from an educator who really
stands behind her products.
> McLendon has two regular male clients,
one who gets a manicure and pedicure
and one who gets just a pedicure. The
salons neutral blues and greens and
solitary set-up make it comfortable
for both men and women. She told
me one of the reasons she wanted her
own space was to get away from all the
regular salon gossip and drama.
> McLendon has a Barber & Manicure
license and when she became
licensed 23 years ago, she only had to
get 250 hours (as opposed to the 600
hours that are required now).
> Bloomingnails is located on a street that
has many old houses converted into
businesses, including several salons
and spas. McLendon sends clients she
cant accommodate to a salon around
the corner and she has a referral rela-
tionship with a hair salon across the
parking lot.
MENU HIGHLIGHTS
Gel Extensions: $70 full set, $40 ll
Classic Pedicure: $50
Classic Manicure: $30
Rose Pedicure: $60
Detox Pedicure: $60
Gel toenails: pedi of choice + $20
PRODUCT HIGHLIGHTS
Polish: Bio Sculpture, OPI, SpaRitual
Gel: Bio Sculpture
Mani/Pedi products: Bio Sculpture, Spa
Pantry, Gena, OPI
Glitter: Eye Kandy
www.bloomingnailsstudio.com
The temperature was in the 90s the
day I visited Michele McLendon (right)
at Bloomingnails, and the salon was a
welcome cool-down after walking around
at an outdoor festival earlier in the day.
.com
FUN FACTS
This quaint single-tech salon
right of the beaten path in
downtown Austin, Texas, is an
urban oasis for hand and feet
treats. BY HANNAH LEE
The unassuming exterior of Bloom-
ingnails sits among a number of old
houses that have been converted into
businesses about ve minutes from
downtown Austin.
na0711otr.indd 52 5/24/11 12:10:37 PM
na0711otr.indd 53 5/25/11 6:29:49 PM
WARM
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Call 800.341.9999 or visit www.opi.com 2011 OPI Products Inc.
FINISH FAST
OPIs fastest-setting system, Competition offers winning performance and colors, including the industrys
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Six ultra-ne-textured powder shades, including Ultimate White plus warm and cool pinks, allow customized
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ADVANCED FORMULA ACRYLIC SYSTEM
Competition Acrylic Powder is available in:
na0711techNF.indd 54 5/24/11 1:21:01 PM
TECHNIQUE
}
Hats Of For 3-D Art
A nail art design, especially 3-D art, can be a great way to showcase
just how talented you are as a tech. This tassel display, from Oksana
Cobb, is elegantly framed for any customer to see. The item can be
a great conversation piece as well, helping to inspire clients to allow
their creatively-talented techs more freedom to try more nail art designs.
Heres how Cobb crafted these nails:
1. Make a clear acrylic or gel nail in a stiletto shape and use a 180-grit le to-
gether with a 220-grit le to rene the shape. Buf it, then cover the surface
with a nude acrylic color.
2. Glue seven white-glitter stones vertically up the middle of the nail.
3. Decorate the nail with a comma-like design on both sides with a pure white
sculpting acrylic.
4. Embellish the design with tiny golden or silver decorative dots. Cover with top
coat for additional and long lasting shine.
Finish your display by surrounding the mounted nails with a gold braid and tassel
in a matching frame. >>>
Cobb
1
2
3
4
na0711techNF.indd 55 5/24/11 1:21:07 PM
LA Fresh introduces a brand new acetone-
free nail polish remover that is made of a
100% biodegradable pad. LA Fresh Eco-
Beauty Wipe removers are a revolutionary,
good-for-nails product that quickly clean
and condition all 10 nails with just one pad. The pads help moisturize with
aloe, glycerin, and vitamin E, and help strengthen using rosemary and horsetail
extracts. The Eco Beauty wipes are designed without parabens, sulfates, glycols,
dyes, PEGs, articial fragrances, or animal products. Vice president of marketing
for LA Fresh, Jennifer Norman says, They care for the health and beauty of the
skin as much as they care for the environment.
For more information, go to www.nailsmag.com//18411.
Eco-Friendly
Polish Remover
OPIs limited-edition designed Mini Nipper is as cute as it is
handy. The stainless steel mini-tool features a sweet green paint-
splashed color scheme and a single-action spring for double or
single-edge use. The convenient size makes it great for on-the-go
nail care that delivers professional-grade performance.
Neon Nail Art
Nail the neon this summer with Cina Pros new
sultry, haute Neon Nail Art Pens. The neon colors are
projected to be a popular choice this summer for nails,
so stay on top of the trends and perfect some fun nail
art designs before things heat up. Nail tech to the stars
Cenita Scott of Chicago made these fun nail art designs
using the pens.
First shake (with the cap on), then depress the nib a few
times until the liquid colors ow down the nib. The neons
are available in four fun colors: Shocking Pink, Static Purple,
Electric Lime, and Overload Orange.
1. Take the Overload Orange pen and draw random circles
and semi-circles on the nails.
2. Use a dotting tool to add black dots.
3. Take the Shocking Pink, Electric Lime Green, and Static
Purple neon pens and outline the neon orange circles and
semi-circles.
For more information, go to www.nailsmag.com/
/18413.
New OPI Limited
Edition Mini Nipper
w
s
,
s
1
2
3
na0711techNF.indd 56 5/24/11 1:21:15 PM
SOAK-OFF GEL
nailwraps
UV Gel Polish Has Met Its Match
Introducing the newest innovation
in soak-of gel removal. Soak-of
Gel Nail Wraps are the easiest,
most comfortable way to get
clean, polish-free nails in just
three simple steps.
Perfect for removlng soak-on
gel polish and acrylic.
Plexlble deslgn for use on nger
and toe nails.
Lasy to apply wlthout wastlng
acetone on a full soak.
Unlque materlal and easy-press
seal create non-slip wrap.
phone: 800.438.8594
email: info@grahambeauty.com
on the web: grahambeauty.com
l0-count Polybag
l00-count 8ox
Q
Have a technique question?
(about product application, troubleshooting, etc.)
E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer.
A
Q
AND
Q
I dont use tips Ive never been a fan. I build my pink-and-whites from scratch
and have always been much happier with how they look and wear my clients
are too. But how can I make a correct C-curve without a tip and achieve an oval
shape? I have several clients with an oval shape but I cant get them this pointy
and they end up having straighter sidewalls.
I was not a tip fan myself for many years, but now with the well-less tips you
can create a shape that looks like a sculpt but is easy to apply. Most come with
built-in C-curves, and if you apply acrylic you can squeeze in an even deeper
C-curve.
As with anything new it may take extra time until you perfect them, but once
you do you will like them. I truly believe every nail tech should be able to sculpt
as well as put a tip on. The benet of a good tip job, I feel, can offset the work of
a sculpt because it takes less time and always has that perfect smile line.
For the oval shaping I have a system. I use a stiletto tip, and after I cut the tips
length, I le a at spot in the center of the tip as a guideline, which helps make
the shape consistent. I do all my shaping on the tip before I add the product too.
It makes for less work and a smoother nail to le at the end.
I use stiletto tips for round nails as well because they have the shape already
built in and it is easier to shape round or oval. Try not to le the sides in for
the shape at the smile line. Do that a little below the ears. I start by rounding
the tip rst then I bring the sides in more to taper the entire tip. Another little
secret is after Ive done my shaping on each nail Ill compare it to all the others. I
measure index, middle, and ring rst to make sure the length on each nail bed is
the same and that each white tip is the same so they all match. Then I measure
the thumbs and pinkies against each other to check they are in proportion.
Vicki Peters is an education consultant and 30-year nail veteran.
Can UV nail dryers dry polish without a UV top coat?
UV nail dryers are more commonly referred to as UV nail lights. The UV
light being emitted by the UV lamps does nothing to dry nail polish, but the
heat from the light unit itself will assist in drying nail polish. A more effective
nail polish dryer would be a heat light with a small fan or some apparatus that
has heating capabilities as well as a fan to circulate the air. A nail dryer that
does not use UV light would be more economical than using a UV light unit to
dry the nail polish.
Jim McConnell is the CEO and lead chemist of Light Elegance.
na0711techNF.indd 57 5/24/11 1:21:28 PM
Light Elegances P
2
is the latest formula
from the company, which prides itself in its
quality of gels and range of colors available.
The bottles give 11.8-ml. of high-quality brush-on gel
polish that will give excellent coverage after curing. P
2

helps eliminate impartial curing and is exible to stay
balanced on the natural nail.
1. Cleanse the ngernail and (optional) buff the
ngernail, then cleanse the ngernail again.
2. Apply AirBond. Let dry 15 seconds.
3. Apply P
2
Base Coat. Cure for two minutes in a Light
Elegance light.
4. Apply P
2
Color Coat. Cure for two minutes in a Light
Elegance light.
5. Apply a second Color Coat. Cure for two minutes in
a Light Elegance light.
6. Apply P
2
Top Coat. Cure for two minutes in a Light
Elegance light.
7. Cleanse the ngernail one last time. Apply Cuticle
Oil.
Light Elegance
P
2
Manicure
1 2
3 4
5
6
7
For more information, go to www.nailsmag.com/ff/18311
demos
TECHNIQUE
}
na0711demos.indd 58 5/24/11 12:11:30 PM
na0711demos.indd 59 5/24/11 12:11:39 PM
Take an exotic island escape with China Glaze
this summer with a tropical, shimmering
rainbow of bright brilliant colors. Mix and
match these hot hues to add a candy-like pop to that summer
manicure and pedicure. The Island Escape Collections colors
include Blue Iguana, Senorita Bonita, Electric Pineapple,
and 108 Degrees (all used in this demo), as well as Papaya
Punch and Cha Cha Cha.
1. Start with two coats of your base color and let it dry
completely.
2. Using your favorite China Glaze colors, create spots in
any size and shape you like.
3. Taking a darker opaque shade, frame the individual
spots on each side with imperfect lines and shapes. A
skinny nail art brush is best but toothpicks and eyeliner
brushes also make great tools.
4. Allow the design to dry completely. Finish the look by
adding a top coat to prevent smearing and to prolong
wear.
5. Mix and match shades and textures to personalize your
China Glaze leopard mani.
China Glaze Island
Escape Leopard Design
1 2 3
4 5
demos
For more information, go to www.nailsmag.com//18312
TECHNIQUE
}
Watch a video of this design on NAILStv:
www.nailsmag.com/chinaglazeleopardvideo.
.com
na0711demos.indd 60 5/24/11 12:11:44 PM
www.ezow.com
UV Gel Polish
na0711demos.indd 61 5/24/11 12:11:53 PM
signature services
Le Posh Salon | Spa | Lounge uses:
Tasha & Co. Organics Red Currant Bath Silk
Powder, Body Scrub & Polish, and Hand & Body
Souf Silk Lotion; Amber Products Red Sedona
Clay Masque; CND Shellac or Essie base coat and
top coat and Essie or Lili polish.
1. Soak the clients feet for ve minutes in warm
water and Tasha & Co. Organics Red Currant
Bath Silk Powder.
2. Prep the clients nails.
3. Exfoliate the clients feet and lower legs with
Tasha & Co. Organics Red Currant Body Scrub
& Polish, then remove the scrub with steamed
towels.
4. Apply the Amber Products Red Sedona Clay
Masque. Leave on for 10 minutes, then remove
with steamed towels.
5. Massage Tasha & Co. Red Currant Hand &
Body Souf Silk Lotion onto the clients feet
and lower legs.
6. Either apply CND Shellac or regular Essie base
coat, two coats of Essie or Lili polish, and Essie
top coat.
Red Carpet Pedicure
Le Posh Salon | Spa | Lounge, Los Angeles
3
4
6
Alternate Names:
Red Currant Pedicure
Red-dy for Anything Pedi
Stay Currant Pedicure
price: $55
TECHNIQUE
}
na0711SigServ.indd 62 5/24/11 12:12:44 PM
* SPF not available in some markets. Call 800.341.9999 or visit www.opi.com 2011 OPI Products Inc.
AGE-DEFYING PROFESSIONAL MANICURE SYSTEM FOR VISIBLY YOUNGER SKIN.
SKIN RENEWAL SCRUB
Natural Sugar Scrub
with Emollients
A luxurious, restorative rst step
toward more beautiful hands.
EFFERVESCENT SOAK
Hand Soak with Minerals
and Brighteners
Spirited brightening soak revitalizes
and nourishes overworked hands.
REJUVENATING SERUM
Age-Defying Hand Serum with
Grape Seed & Licorice Extracts
Professional treatment reduces
visible signs of aging.
FINISHING BUTTER
Skin Massage & Moisturizing
Butter with SPF 15*
Conquers dryness while enveloping
skin in nourishing protection.
EXFOLIATE REVITALIZE RENEW PROTECT
Present Nail Spa uses:
Cuccio Natural Papaya-Green Tea Fizz Tablets, Papaya &
Guava Nectar Sea Salts, Papaya & Guava Butter Blend, and
Lytes Ultra-Sheer Body Butter in Guava & Mangosteen;
Ccee Spa Flower Refreshment (in Tangerine) and Aloe
Vera Massage Oil; OPI Natural Nail Base Coat, Nail
Lacquer, and Top Coat.
1. Soak the clients feet for ve to seven minutes in warm
water with a Cuccio Natural Papaya-Green Tea Fizz
Tablet and several ower-shaped soap pieces of Ccee
Spa Flower Refreshment (in Tangerine).
2. Prep the clients toenails.
3. Use a pumice stone to remove dead skin cells, calluses, and
rough spots from the bottom and sides of the clients feet.
4. Massage the clients feet and lower legs with warmed
Ccee Aloe Vera Massage Oil.
5. Exfoliate the clients feet and lower legs with warmed
Cuccio Natural Papaya & Guava Nectar Sea Salts. Rinse
and towel dry.
6. Massage the clients feet and lower legs with Cuccio
Natural Papaya & Guava Butter Blend. Cover with warm
wet towels. Remove after about ve minutes.
7. Massage the clients feet and lower legs with warmed
Cuccio Natural Lytes Ultra-Sheer Body Butter in Guava
& Mangosteen.
8. Apply OPI Natural Nail Base coat, two coats of OPI Nail
Lacquer or other polish as requested by the client, and
OPI Top Coat.
Alternate Names:
Papaya Pedicure
Take Your Vitamins Feet Treatment
Superfruit Pedi
Hydrating and Healing
Spa Pedicure
Present Nail Spa, Falls Church, Va.
price: $50
5
6
8
Want to see your signature service here?
E-mail details to sree.roy@bobit.com.
signature services
TECHNIQUE
}
www.nailsmag.com/fifi/1 210 8
Arts and Crafts
(on the nails!)
TECHNIQUE
}
Global IBD educator Brenda Skermont couldnt wait to try out the
new Gelac gel polish when it launched last year. Within 15 minutes
of receiving it she started experimenting to find out exactly what she
could and couldnt do with it. And what she discovered was that it
did pretty much everything regular polish did plus more. Here she
explains how she combines Gelac colors to make this dco-polish
design, which works like decoupage for the nails.
Step 1 Follow the prep steps for the Gelac polish application on the
nail and apply two color coats. Cure each coat for two minutes in
the UV lamp.
Step 2 Apply three or four different gel polish colors to a medium
weight plastic. (Skermont uses craft bags.) Cure in a UV lamp for
two minutes. Apply one coat for a transparent effect. For a solid
effect, apply two coats.
Step 3 After the gel polish is removed from the lamp use scissors
to cut the plastic coated with the gel into different shapes. Cut your
shapes so that the edges are easy to separate from the plastic as
shown.
Step 4 Place the pieces randomly on the nail, overlapping the
colors. The pieces will be slightly sticky and elastic. Be sure to
stretch them snugly to the nail.
Step 5 Once all the pieces are in place use small scissors to trim
the excess away. Use your finger and smooth the pieces around
the edges of the nail. Apply one to two coats of Gelac Top Coat
to the nail for an ultra-smooth and shiny finish.
1 2 3 4 5
na0711fracture.indd 66 5/24/11 1:22:32 PM
na0711fracture.indd 67 5/25/11 3:05:33 PM
Because you want nothing to get between
you and your work, OPI Artist Series Brushes
are designed with sleek, short handles and
handcrafted using the nest materials to deliver
perfection from the rst brush stroke to the last.
6
1
/2
5
1
/2
4
1
/2
3
1
/2
2
1
/2
1
1
/2
1
/2
7
6
5
4
3
2
1
SHORT
SLEEK
SENSATIONAL
For more information about OPI Artist Series Brushes, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
2010 OPI Products Inc. Call 800.341.9999 or visit opi.com
ACTUAL SIZE
IN INCHES
A
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Artist Series 2-Piece Kolinski Gel Brush
Compact 4 1/2 inches #4 brush head
ideal for OPI gels. Great for travel.
Artist Series Oval Gel Brush
Tapers to a sharp point, excellent for details
and clean, crisp smile lines.
Acrylic Oval Brush
Lightweight handle for a comfortable
grip and effortless brush control.
2-Piece Acrylic Oval Brush
Compact 4 1/2 inches
perfect for travel!
Artist Series Flat Gel Brush
Perfect for moving quantities of gel for
fast nail coverage.
Artist Series Kolinski Mini Gel Brush
#2 brush head with a slim handle for
precision and comfort.
na0711styleNF.indd 68 5/24/11 1:43:27 PM
STYLE
}
Takes the Cake
With all of the bridal showers and bachelorette parties
your salon is hosting this summer, why not let your
clients have their nail service and take it home too?
Wedding cakes from French Tip Dip are full of at-home
nail products (like bubblegum-scented polish remover)
that work as great party favors to remind the party
guests of your salon. Cake colors and included products
can be customized, so work with the maid-of-honor in
advance to pick out the perfect cake.
For more information, go to www.nailsmag.com/
/18421. >>>
ALL OF YOUR NAIL
CARE NEEDS UNDER
ONE ROOF
Bockscrolchers * Geno
Cucclo * Seche * lMM * MSl
Prollnc * Kupo * Mehoz
Super Moll * lnlrlnslcs
Lels louch * lelro * Checl
Ardell * Glgl * Cleon & Eosy
Eorlhly Body * Losh belong
Moll Core lools * lommy loylor
PRCFESSlCMAL MAlL
lECHMlClAMS SPPCRl
& PHCME CRDERS CALL
(800) 473- 6062
ORDER ONLINE AT:
WWW.NAILTECHSUPPLY.COM
SE PRCMC CCDE
NAILS5 & SAVE!
New nail brand bigRuby, with its lovable bulldog mascot (meant to
symbolize nail products that are tough on the outside but gentle on the
inside), enters the market with Supercool Nail Tattoos. Launching
with six different design themes (garden, mod, and cosmic are shown),
each collection aims to enhance any manicure or pedicure with a
personalized touch. The art applies easily to naked or polished nails.
The Real Bling
Since 1929, the Quick family of Montgomery, N.Y.,
has been producing a wide range of innovative
22-karat genuine gold products. As its foray
into the nail industry, Real Gold Inc. now ofers
nail top coats made of real gold and real silver.
(Shown are 22 kt. Gold, 12 kt. White Gold, and
22 kt. Gold-in-Red; a Pure Silver top coat is also
available.) The brush-on top coats glide easily
over polish, acrylics, and gels, and will add
unparalleled sparkle to your clients nails. For nail
techs and salon owners, the Real Gold products
are wholesale priced at $5.45 per half ounce.
For more information, go to www.nailsmag.
com//18423.
Embellishments consisting of a bunch
of threads fastened at one end.
TREND
watch:tassels
Hot Dog
Nicole Vasher,
Thomas Scott
Salon & Spa,
Frederick, Md.
Shantanita
Howard,
Frederick, Md.
Stacy Senecal, owner of Libelle in Geneva, N.Y., came up with an
attractive and convenient method of displaying color choices in
her salon. In her case, she showcases Shellac gel-polish, but this
display works just as well for other gel-polishes or for traditional
gels or polishes. I used polish wheels and created an attractive
front by printing of a design on cardstock and cutting a circle to t
the inside of the wheel. With a ne-tipped marker, I wrote the name of the color
next to each tip. A magnet was cut and placed on the back, and the color wheel is
displayed on a magnetic dry erase board. The board is hung next to the table where
the clients can see and decide
on their colors while their nails
are being done. The colors come
down easily to get a closer look,
Senecal explains.
Senecal also includes Shellac
layered color combinations, for
which she makes up unique
names. (For instance, Cream
Puf + Iced Coral = Ice Cream.)
She then keeps a binder beside
her table with a sheet for each
wheel with a list of the color
names and, if its a layered color,
how it was made. This method
has proved much better than
letting clients blindly create their
own color combos.
Q
A
Q
AND
} {
Have a style question?
(about nail art, fashion, salon decor, etc.)
E-mail it to Sree.Roy@bobit.com and check back here for an expert answer.
A client of mine wants Minxed toenails, but I think her pinky toe is way
too small for the coating. How should I handle this so she can still get a
Minx-like nail style?
There are some pinky toes that are either non-existent or way too
small for the Minx to actually adhere. In these cases, I will use a polish
that complements the Minx. If Im using Silver or Gold Lightning Minx,
then Ill use silver or gold metallic polish. If Im using a pattern like
Pink Cheetah, then a black-on-pink toe could work just use whatever
the most prominent color is of the Minx. It blends right in and no one
notices. You can also get creative. For instance I once used a gold-and-
white hounds-tooth patterned Minx on a client, then on the clients
next visit I couldnt for the life of me remove her pinky toe Minxuntil
I nally realized that I had painted it white with a little splash of gold to
blend in with the Minx pattern. It looked so good I didnt even know it
was polish.
Naja Rickette is a Minx Master and lead trainer.
Nail
Color
Wheel
Sunny Sunowers
1. Polish the nail a pink or peach shade that
goes well with the clients skin tone.
2. Polish the free edge black. It doesnt have
to be perfect. It will be covered with paint.
3. Mix together green, gold, and a bit of black
acrylic paint. Swirl all three colors together,
then push a liner brush down and then up
to create a leaf. Arrange the leaves along
the black line of the French manicure.
4. After the leaves have dried, use mustard
yellow acrylic paint to create ower
petals arranged in a circle. These lower
petals dont have to be perfect, as youll
be putting brighter petals on top. After it
has dried, use lemon yellow acrylic paint to
create petals in between the rst layer of
petals. Let dry.
5. Push in black circular ower centers. Let
dry. Use the mustard and lemon yellow
paints to add tiny dots in the ower cen-
ters. Apply one or two layers of top coat.
Old Glory
1. Make two horizontal lines with red gel
the rst at the tip of the free edge and
the second far enough from the rst one
to t another color in between. Cure.
2. Use white gel to ll in the space between
the red lines. Cure.
3. Mix blue glitter into clear gel, then
apply it diagonally starting at the base
of the second red line. Before curing,
press in about nine silver stars. Cure.
Mix silver glitter into clear gel, then
accent the borders as shown. Apply gel
top coat. Cure.
Wedding-Worthy Floral
1. Apply glitter acrylic to the free
edge to create a French. Before it
sets, press in some silver mylar
pieces. Fill in the remaining nail
with light pink acrylic.
2. Use a at brush and white paint to
create ower petals.
3. Add trailing white lines and dots to
the ower. Add three blue dots to
the corner of the free edge. Apply
gel top coat. Cure.
Kimberly Hamilton, Nails Hands Feet & Toes, Winnemucca, Nev.
Hahn Lisa Doan, Longs Nails Spa, Victorville, Calif.
Robin Moses, www.robinmoses.com, Florence, Ore.
PHOTOGRAPHY BY KIMBERLY PHAM
STYLE
}
Watch this step-by-step on NAILStv:
www.nailsmag.com/sunowervideo
.com
na0711nas.indd 72 5/24/11 12:14:11 PM
Brush.
Wear.
Soak.
Repeat.
2011 Entity Beauty Inc.
entitybeauty.com
Model is wearing
Walk The Runway.

Entity One
Color Couture.
Forget everything
you know about
manicures and
take your art
to the next level.
Weve combined
the long-lasting,
high-gloss durability
of gel with the ease
and versatility
of enamel.
No smudging,
no chipping,
and no dry time.
Its everything you
love about color.
Only better.
na0711nas.indd 73 5/24/11 12:14:18 PM
American Graf ti
1. Apply dark red acrylic to the free
edge to create a French.
2. Splatter blue and then white paint
onto the nail.
3. Paint two red lines. Glue on red
star jewels.
Jade Sewell, Just Nails, Great Falls, Mont.
Checkered Gels
1. Apply silver gel on the nail at a diagonal.
Cure.
2. Apply a band of glitter gel thats parallel
to the edge of the silver gel. Cure.
3. Use striping paint to add black lines
parallel to the glitter band. Then add
black lines at the opposite slant.
4. Fill in every other space with black. Let
the striping paint dry for a few minutes.
Use red striping paint to outline the
border of the glitter band. Apply gel top
coat. Cure.
Anna Vasquez, Total Eclipse, Flagstaff, Ariz.
Jamie Lyn Valentine-Hess, Valentines Salon & Day Spa, Greencastle, Pa.
nail art studio
STYLE
}
For more nail art
step-by-steps, visit
www.nailsmag.com/style,
then click on Nail Art.
Want to see your
nail art how-to here?
Mail your tips (one for each step) and instructions to Sree
Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA
90503. Make sure to include your name, salon name (if
applicable), city, state, and contact information.
,
.com
Delicate Rosettes
1. Apply one coat of OPI Coney Island Cotton
Candy. Apply one coat of OPI Bubble Bath.
2. Use a small paintbrush and pink acrylic paint
to draw an imperfect circle near the center of
the nail.
3. Paint wavy concentric circles around the
center to make petals.
4. Continue to ll the nail with rosettes and
partial rosettes.
5. Add a dot of crystal glitter to the center of
each rosette. Apply top coat.
na0711nas.indd 74 5/24/11 12:14:21 PM
na0711nas.indd 75 5/25/11 1:02:01 PM
na0711nas.indd 76 5/25/11 7:17:24 AM
na0711nas.indd 77 5/25/11 7:17:31 AM
Nails by Olivia Gordon,
The KRU, Lancaster, Calif.
With all the little kiddies heading of to camp this summer, we asked three nail artists to give
us their take on the summer camp theme. We love their interpretations sleeping in tents,
roasting marshmallows over res, canoeing in the lake, and fun in the sun. Hopefully these
will inspire you to create some of your own arts and crafts camp nails. Share them with us
on Facebook (www.facebook.com/nailsmag). Well add the best to our online gallery.
Nails by Olivia Gordon,
The KRU, Lancaster, Calif.
Nails by Amanda Savacool,
Nichols, N.Y.
STYLE
}
WELCOME TO
SUMMER
C
A
M
P
na0711camp.indd 78 5/25/11 7:16:39 AM
Roasting Marshmallows
Step 1: Polish tips with polish to create the ground.
Step 2: Paint sticks in campfire pattern. Then paint lines coming
from many corners. Let dry.
Step 3: Paint fire starting with red, orange, and yellow. Highlight the
fire and put marshmallows on the sticks with light grey squares.
Step 4: Highlight each marshmallow with a touch of white.
Step 5: Add stars to the night sky. Add little light blue lines to high-
light the sticks out of the fire.
Campfire Teepee
Step 1: Polish nails medium blue with a dark brown tip. Let dry.
Draw a dark olive triangle sitting on the line where the blue meets
the brown.
Step 2: With light olive paint, decorate the teepee in a camo de-
sign. Let dry.
Step 3: Add tan paint to finish the camo design and add brown
sticks at the bottom of the nail. Let dry.
Step 4: Outline the teepee in black paint and add a black triangle
for the door. Add tan spikes to the tent. Add red over the sticks to
start the fire.
Step 5: Add orange and yellow to the fire, working your way up.
Add stars, a moon, and highlights with white paint.
I Love Camp!
Step 1: Polish nails white and let dry. Paint an imperfect orange cir-
cle for the sun. Let it dry.
Step 2: Paint an imperfect bright yellow circle inside the orange
circle. Let dry.
Step 3: Paint a blue banner across the sun. If you have neon yellow
polish, add sun rays.
Step 4: Add as many figures as you like with black paint. Add scroll-
ing highlights in orange and write I heart camp in the banner.
Summer Camp
Step 1: Polish nails light blue. Mix a darker blue for the lake at the
bottom of the nail and paint the lake. (Let dry completely.)
Step 2: With small triangles in dark green (getting larger as they get
to the lake), create trees. Let dry and then do it again with lighter
green. Let dry. Then highlight the darker green trees with the lighter
green paint.
Step 3: Paint a red canoe. Let dry, then highlight with white to make
it appear shiny. Add a dark yellow sun and the words summer
camp in the same color.
Step 4: Highlight the sun and words with bright yellow and white
paints.
Step 5: Add sunglasses and a smile to the sun with black paint.
Over the Coals
Step 1: Polish nails black. Let dry. With dark and medium gray paints,
arrange coal squares in a circle.
Step 2: With dark brown, write summer camp in a stick-like font.
Step 3: Add red, orange, and yellow flames to set the sticks on fire.
Step 4: Highlight the words with white to make it look shiny.
Things you will need: dark blue nail polish, golden brown nail polish, and
acrylic paints (brown, white, red, orange, yellow, black)
Things you will need: medium blue polish and acrylic paints
(olive green, light olive green, tan/brown, red, orange, yellow, white)
Things you will need: white polish and acrylic paints
(orange, black, blue, white, red)
Things you will need: black polish and acrylic paints
(black, gray, white, dark brown, medium brown, light brown, red, orange)
Things you will need: light blue nail polish and acrylic paints
(dark green, light green, blue, white, black, red)
All step-by-steps by Robin Moses,
RobinMoses.com, Florence, Ore.
na0711camp.indd 79 5/25/11 7:16:54 AM
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tains two All Good Lips SPF 12 lip balms
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PHOTOGRAPHY BY KELLY BRACKEN
STYLE
}
na0711boutique.indd 80 5/24/11 12:14:53 PM
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Its not so much what
you say, but how you
say it that makes a last-
ing impression on clients.
A consultant for Summit Salon Business Center (www.summitsalon.
com) and NAILS blogger (blogs.nailsmag.com/coach), nail tech Jill
Wilson learned this basic tenet of communication many years ago from
one of her mentors, Michael Cole. Michael taught me there are three
parts of communication and each part delivers a message, she says.
> Verbal communication accounts for 5% of communication. Verbal
communication is what we say, the words we use, and our vocabu-
lary. Cole recommends we learn to deepen our vocabulary. Use words
like healthy, high-gloss, smooth, and shiny. These are the words that
pique your clients interest; they get them engaged.
> Extra-verbal communication is the way you say it your tone, pitch,
and pace. This accounts for 35% of communication. Make sure you
are aware of how your voice sounds and the rate at which you speak
your words. Speak clearly, enunciate, and sound excited, positive, and
self-assured.
> Non-verbal communication is your body language, facial expres-
sion, and image. It accounts for 60% of communication. This speaks
louder than words. Your client is judging you mostly by your appear-
ance. Non-verbal statements account for the largest part of the rst
impression and you havent even spoken a word yet. >>>
Communication
Breakdown
BUSINESS
}
PHOTOGRAPHY ISTOCKPHOTO.COM/ELIZA SNOW
na0711businessNF.indd 83 5/24/11 12:16:10 PM
888.212.0024
Software For Your Nail Salon
www.OrangeMyBiz.com/nails
Like the word orange,
each of your customers is
unique. Delight each one
of them with sweet features
like: online appointment
scheduling, client proles
(polish preferences, birthdays,
notes) and integrated credit
card processing.
*Oddly enough, nothing rhymes
with the words purple or silver,
either, but you cant eat a purple.
Nothing*
rhymes
with
orange
When youre not getting any
media coverage, whose fault is it?
According to Jennifer Wezensky,
president of JW Public Relations
(www.jwprtoolkits.com), a Michigan-
based boutique PR rm specializing in
helping small businesses garner positive media coverage, the blame may lie di-
rectly at your door. Below, she indenties ve areas in which you may be falling
short in your PR pursuits.
You never reach out. If you think journalists are preoccupied, youre right.
Theyre always under pressure to meet deadlines, and a hundred different things
are vying for their attention every day. So if you never attempt to get some of their
attention to you, then you have little chance for media coverage. A well-
thought-out press release or media pitch, given to the right journalists
or editors, will go a long way to keeping you on top of their minds or
at least pretty close to it.
Youre unprepared. The luckiest people are those who are always
prepared enough to grab opportunities when they appear. If you dont
have a media kit and media page to provide information to interested
journalists, if you dont know whats happening around you that might
be relevant to your business, if you take forever to return calls or set up inter-
views, then youre out of luck. Always be ready with some of the basic PR tools
you need to get free publicity.
You dont create your own news. If your business is interesting
enough to attract customers, then its interesting enough for the me-
dia. But often, you have to package it that way. Regularly mine your
business for media-sexy stories, and pitch these. Sometimes, you have
to create your own news. Organize events, participate in fundraisers, conduct a
study, or partner with more prominent businesses and organizations.
Youre not connecting with the right journalists. If youre pitching to the
wrong reporters and editors, then your story will never get told. Dont send your
media pitch to the business editor, for example, if your services are
more suitable for the lifestyle section. Also, dont send out a template
pitch to everyone on your media list. Take the time to personalize and
customize each one, so youre addressing what each reporter or editor
is most interested in. Know which media outlets and journalists reach your target
audience and connect with them. With social media, its now easier than ever to
get direct access to journalists.
Youre out of touch with whats newsworthy. Any sort of media
work is difcult if you dont have your nger on the pulse of the media.
That is, if you dont know what media are publishing and broadcasting,
how will you know what theyre looking for? Consume media and observe which
stories get publicity. Youll be surprised at how many opportunities you can spot
this way.
Five Reasons
Youre Not
Getting Media
Attention
1
2
3
4
5
Personal Salon Assistant (PSA) from Salon-
Technologies is standalone salon management
software for booth renters, salon owners, nail
techs, and estheticians. It features the tools
needed to manage your clients, appointments,
products, and services. PSA requires no Inter-
net access or desktop software; you control ev-
erything from your iPhone or iPod Touch. Also,
there are no extra fees for maintenance and
support.
App features include:
> Import clients from existing address book
contacts
> View and save appointments, formulas, photo,
and notes for each client
> E-mailing appointment reminders
> Multiple booking allows you to schedule multiple appointments at the same time
> Easy creation of recurring standing appointments
> Check out clients directly from your device. Accept cash, credit, gift certicates, or a
partial payment from each.
> Reports include: Closeout History, Closeout Totals, Product History, Product Inventory,
and Transaction History
Do It All From
Your iPhone
or iPod Touch
In The Gloss System, 5 Steps to Nail Salon Success
Home Study Course, nail industry veteran Trish Rock
shares expert knowledge, guidance, and proven tools
to build a strong and lasting salon full of clients. Many
nail technicians do not seek advice or help when they
are in need of more clients, says Rock.
It places a lot of pressure on them, their
families, and their nances, when, with just a
few simple systems in place and a better way
of thinking, business can be improved in a relatively short period of time.
The Gloss System Home Study Course is a step-by-step guide that will help nail techs
discover how to:
> Attract more of their ideal clients
> Charge what they are worth for increased prots
> Improve relationships with clients and family
> Have less stress and worry
The system includes a workbook/binder, ve audio CDs, a business assessment, 30
days of e-mail support, and a mentoring session with Rock to discuss the best way to
move forward.
Go to www.nailsalonsuccesscoach.com/sales for more information and for weekly
blogs, business tips, and a free audio download, Five Top Tips for Nail Salon Success.
Give Your
Nail Business
Some Gloss
2011
2011
COSMO
VOGUE
ESSENCE
MADEMOISELLE
ALLURE
GLAMOUR
2011
2UNWAY
,OOKS
I like to show my clients the colors
that are popular on the runways and
the new products that I offer in my
salon rst as well as what the current
trends are. I have a young clientele
and staying fresh is important to
them. Once I have talked up the latest
styles and trends they usually will
suggest something similar for them-
selves and that way Ive let them make
their own decisions and I get to apply
a little of my own artistic air.
Joy Kimble
Chix Nails by Joy, Dayton, Texas
The trust my clients have in my abilities
is such a compliment. They usually give
me carte blanche to create fun and
exciting nails personally for them.
Cherie Plank
Simply Polished, Fort Morgan, Colo.
I ask what shape and length and what
color they are thinking of. After that I
take the reins.
Christie Gibson
Christies Nails, Ocean View, Hawaii
I give my clients what they want. If they
dont know what they want then I make
suggestions.
Amy Cerioni
Aqua Essentials Day Spa & Salon,
Madera, Calif.
It depends on the client. Most of my
clients ask whats new and what I can
create for them thats unique and fun. I
do have a few clients who want full
control of the design on their nails. Even
if I suggest something, they feel the need
to put their own twist on the design.
Robyn Schwartz
Polished & Pampered Hair & Esthetics,
Grand Forks, British Columbia, Canada
It varies depending on the clients
personality. If she is receptive to my
opinion, then I give it. But I dont want
to push her into a style she doesnt
like. Thankfully there are very few nail
styles that are out of date per se. For
important events like weddings and
proms, I think a professional opinion
should always matter.
Bri McCloud
Cloud Nine Nails, Athens, Tenn.
For new guests, I ask them about the
length and shape they prefer. I also
ask about what they do with their
hands. For instance, if the client works
on a computer all day, Ill suggest a
square/squoval shape for strength. Ill
then shape one ngernail and ask the
client if thats what she had in mind
before I proceed. Even if I dont per-
sonally like what the client has asked
for, Ill make the best-looking ugly
nails that she will love!
Laura Moore
Tocaloma Spa and Salon, Phoenix
As much as they can handle they are
wearing the nails, but they are also
telling people you did them. Im game
for helping them pick a color, a shape,
length, everything! Thats the whole
point of the consultation.
Holly L. Schippers
FingerNailFixer, Bussey, Iowa
I suggest what would look good but
clients tend to take several appoint-
ments to change what theyre used to.
Often the ladies who wear long square
harsh nails let me round the corners
rst, then reduce length, then on the
third visit they fall in love with their
natural-looking, longer-lasting nails.
Amy Taylor
Pearl and Flamingo, Weymouth, Dorset,
United Kingdom
ILLUSTRATION BY AJAY PECKHAM
reader to reader
Next question:
Other than money, what would motivate you to work harder at
your current salon? [Answers will be printed in the October 2011
Issue.] Share your opinion on the topic by e-mailing your response by
July 15 to sree.roy@bobit.com. Please include your name, salon name,
city, and state with your response.
Whats the right
amount of input to give
a client with regard to
her nail look?
.com
}
BUSINESS
na0711reader2reader.indd 86 5/24/11 12:17:00 PM
na0711reader2reader.indd 87 5/24/11 12:17:06 PM
Elizabeth Ashton Ayurvedic
Nail Spas services incorp-
orate a traditional alternative
medicine system from India that dates
back thousands of years. Owner and
manicurist Elizabeth Ashton is certied
in ayurveda and focuses her downtown
Long Beach, Calif., salons hand and foot
treatments on wellness, beauty, and
enjoyment.
The reason I chose the area is
because its one of a kind, Ashton
says. In addition to being located in
one of the fastest-growing and
trendiest parts of Long Beach, the
salon is two blocks away from the
ocean and the Long Beach Convention
Center. The newly created bike lane in
front of the shop has also helped bring
in trafc from neighboring high-end
clothing boutiques and art galleries.
Ashton originally purchased the
space in July 2009 and spent the next
nine months working with her family to
transform it into a nail salon in their
spare time. Her husband Brenzil
oversaw construction, her daughter
Paradise helped create the salons
decor, and her son Byron, a safety
engineer, took care of the safety rules
and business regulations. I worked
from paycheck to paycheck to put my
business together, she says. It was a
little tough but I decided that this is
what I want and whatever it takes to get
it, Im going to do.
Previously, Ashton ran a mobile salon
called Pretty Nails on Wheels for more
than 30 years while also working as a
train dispatcher. She also managed two
salons in Inglewood, Calif., before
getting licensed as a nail tech. Ashton
says her passion for nails stems from the
times she spent taking care of her
familys nails when she was younger.
The salon is currently appointment-
only as Ashton is the only manicurist on
staff and serves one client at a time. She
does have three on-call manicurists she
calls in for different events. Ive served
up to six or seven clients at a time when
I do spa parties. Ill have an assistant
there and thats all I need, she says.
Im about quality work. Its not about
the quantity thats fast; its about the
quality of the person and the quality of
the work and your products.
SERENE SETTING Its calm, relaxing,
personal, and intimate, Ashton says of
salon profle
Ayurvedic Retreat Caters to Beachside Crowd
Long Beach, Calif.-based salon owner Elizabeth Ashton uses ayurvedic wellness techniques from
India to provide clients with relaxing services based on age-old tradition. BY JENNIFER WASHINGTON
The salons mini-library holds an assortment
of books that are always available for clients to
borrow and bring back on their next visit.
}
BUSINESS
na0711salonProfile.indd 88 5/25/11 7:18:46 AM
the salons decor. I like it because it
gives you that one-on-one touch, feel,
and privacy with clients. Her daughter
Paradise incorporated furniture and
artwork from local vendors to help
enhance the salons light atmosphere
while friend Jn Montoya of Jn
Montoya Design created the logo and
branding strategy.
Ray Montoya, father of designer
Jn, assisted Ashtons husband Brenzil
with all of the salons construction and
painting. It worked out beautifully,
she adds. I have an Indian theme as
far as the colors and the
materials to tie in the
ayurvedic theme, but it
also has a regal look.
The salon features two
chairs for pedicures and
two manicure stations as
well as partially frosted
windows to give clients a
sense of privacy. Ashton
explains that the salons
pedicure stations do not
use whirlpool baths in
order to avoid using recycled water on
clients. Considering that most clients
request natural nail services, she also
avoids using an electric le as much as
possible unless a client comes in with
acrylics or requests it specically.
In addition to the calming
atmosphere and music, a large white
bookcase stocked with a diverse
assortment of books is another main
point of interest for clients. Im making
a little library for them so theyll have
something to read. If they come in for
their service, they may check out a
book and theyll bring it back to the
next service, Ashton says. Were
getting ready to do a book club.
Clients also appreciate the fact that
there isnt a language barrier between
them, she says. They want to be able to
have a conversation and to be able to tell
someone how their day went. Clients
also compliment her on the salons
tidiness and pleasing smells. Business
is great, Ashton says. The area is
coming alive and Im a part of that.
THERAPEUTIC SERVICES FROM THE
EAST Incorporating ayurvedic
techniques into the salons service menu
gives clients a wide variety of choices for
customizing their wellness treatments.
With ingredients like chickpea our,
fruits, and sesame seed oils, Ashton
makes a point to include as many
natural, edible products into the salons
treatments as possible.
Manicures range from $25 for a
quick service to upwards of $100 for
the Signature Treatment, while
pedicures range from $35 to $150.
Add-on services range from $4 to
upwards of $100 and include hot
stones, callus treatments, acrylics, silk
wraps, gel polish manicures, Minx
nails, and gel overlays. The salon also
offers eight different seasonal
treatments throughout the year, with
two special avors for each season. I
value my time with clients, Ashton
says. I use excellent products but I
am the main product. Theyre coming
for my service.
Some of the most popular treatments
include the customizable Paradise mani-
pedis and the Indian Therapy services,
as well as follow-up maintenance on
hands and feet. Another very popular
service is the Padabhyanga, which
involves two people massaging a clients
hands and feet at the same time.
Usually when I have something like
that, Ill call in a massage therapist,
Ashton says. I do have an exclusive
massage therapist that I work with who
comes in from time to time to help me.
QUICK LOOK
Salon Name: Elizabeth Ashton
Ayurvedic Nail Spa
Location: Long Beach, Calif.
Owner: Elizabeth Ashton
Square Footage: 600
Years of ownership: 2
Number of Nail Techs/Total Staf: 1/1, plus 3 on-
call manicurists, 1 independent masseuse
Specialties: Ayurvedic manicures and pedicures
Compensation: Commission
Website: www.elizabethashtonspa.com
1
2
1. A frosted window conceals the waiting area from the
main street, where many local citizens ride by on a newly
painted bike lane just outside the salon. 2. The main decor
aspects for the salon were chosen by Ashtons daughter
Paradise and were purchased from diferent local vendors.
>>>
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1. 877. 502. 4731
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G l Ad 2 i dd 1 5/23/11 3 30 PM
Introducing the all-new Mini Lavender.
Weighing less than two pounds, the
durable pedicure tub is light-weight, designed
to fit under the faucet when filling with
water and handled easily while emptying.
The Gulfstream liner is
fast, sanitary, inexpensive,
recyclable and easy to use.
Pedi Bowls
Pedi Sink
Pink
Aqua Blue
Tangerine
Violet
www.gulfstreaminc.com 1-877-622-4853
Mini Lavender
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Weight: 18 lb. (8.16 kg)
With Cleanjet Max. 23 lb. (10.43 kg)
Patent pending
wives of prominent local citizens. The
other 20% of the salons clientele is
made up of mostly businessmen and
husbands of female clients, usually
coming in for detailed pedicure services
and manicures.
Women buy gift certicates for their
husbands who have never had a pedicure
before and they come in and they love
it, Ashton says. Its beginning to get a
little more popular because one man
tells the next person and they nd out
about it and they like it.
Many of the salons male clientele
return to the salon because of the
privacy factor and because the decor is
somewhat gender-neutral. Men can
feel comfortable getting services
without feeling like they are in an overly
girly salon, Ashton says.
BUILDING THE PERFECT TEAM
Though manicurists are on call at any
moment, they receive compensation
usually through commission. Whether
experienced or not, all new manicurists
undergo a two-week trial run before
moving onto a six-week training course
with Ashton if they seem like a good t.
Even if theyve had 10 or 20 years of
experience, it doesnt matter, Ashton
says. They have to know what my
clients are looking for.
In the near future, Ashton plans to
visit India to obtain her certication as
an ayurvedic practitioner. Im in the
process of furthering my education and
nding out what we can do to really
make people feel healthy, she says.
advertise a lot, Ashton says. The salon
does participate in different social media
channels, but many of the referrals come
from Ashtons networking efforts with
party planners, caterers, and the local
community.
Currently, 80% of Ashtons clientele
are women, spanning in age from early
20s on up. The group is mostly
comprised of retired businesswomen or
Currently, Ashton uses Jessica, OPI,
and Nubar polishes on her clients but
hopes to create her own brand of natural
polish in the future. Massages are
performed using a variety of natural oils
and scrubs like pineapple, jojoba, and
other ayurvedic blends.
Im in the center of downtown Long
Beach so I get a lot of clientele from the
hotels and word of mouth. I dont really
Elizabeth Ashtons husband, Brenzil, not
only constructed the entire salon with
the help of their son Byron and friend
Ray Montoya, but also chose the color
scheme and oor design.
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Visit www.nailsmag.com/indiantherapypedi
for a step-by-step of the salons
signature Indian Therapy Pedicure.
.com
na0711salonProfile.indd 92 5/25/11 6:21:28 PM
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Light Elegance
Gel Polish
For many salon owners, their only attempt at
Internet marketing will have been a website
produced at some considerable cost by a teamof
clever techies a few years ago. But the Internet is developing
at a break-neck speed, and every salon should have an
understanding of the opportunities it offers their business,
and the simple tools that are now available.
My Salon Guru Internet marketing checklist is intended
to help salon owners assess both their understanding
and use of the web. Starting with your rst cautious steps
onto the web, it follows a chronological sequence of using
new tools and grasping new opportunities as you grow in
condence and knowledge.
Internet marketing is no longer a quick battle to get
a salon website live, it is a long campaign with daily
skirmishes. However, the rewards are higher salon
sales income, more loyal clients, and cost-effective
marketing spending.
This is a very condensed three-year campaign to create
the perfect online marketing plan for your salon in just a few
key steps. The process is more involved and there are many
other issues to consider. But, the rst task is to identify
where you are on this roadmap and determine if you have
the drive to take the next step.
PHOTOGRAPHY ISTOCKPHOTO.COM/ OLUK
}
BUSINESS
TRAINEE SALONS
will have dipped their toe into
the water with a website that is
now some years old and seldom
has new content. They may be
unaware of their visitor numbers
and are unsure of their search
engine ranking for keywords.
Install Google Analytics or
a similar measurement tool.
It will let you measure traffic
to your website and see
where site visitors came
from, what pages they visit,
and what brought them to
your website.
Start a Facebook page for
your salon. Facebook has
revolutionized the way people
talk, and your salon needs
to be part of their daily
conversation.
Analyze your search rankings
using analytics and improve
your website pages to gain
higher positions. Better ranks
equals more traffic.
GRADUATE SALONS
will have both a website and
Facebook page with regular new
content and engaging messages
to sell your services and pro-
mote your salon.
Capture client e-mail ad-
dresses using forms on your
website or Facebook page,
and plan e-mail marketing
campaigns.
Create a calendar of messages
that you can use on Facebook
and in e-mails to promote
events like Mothers Day and
Christmas or other seasonal
offers.
Use the new Facebook Tabs as
a powerful tool to attract new
clients using newsletters,
sign-up forms, voucher down-
loads, and image galleries.
EXPERT SALONS
will have a busy and engaging
website and Facebook page with
lots of new content and great
marketing campaigns.
Changeable ads on your
website allow you to add
timely promotions (for spe-
cific upcoming holidays, for
example).
Develop blog stories that
are interesting and engaging
and bring them into your
website and Facebook page.
Using Facebook Tabs you can
run viral campaigns where
friends tell friends, and the
reach of your messages
grows exponentially.
PROFESSIONAL SALONS
will be updating their website
and Facebook almost daily,
sending e-mail campaigns, and
improving their search rankings
constantly.
Offer downloadable vouchers
and guides; these are great
tools to entice new clients
and can be embedded in your
website or Facebook Tabs.
Use Google advertising to
target keywords that are high-
value salon services and force
your way to the number-one
spot on Google.
Use Facebook ads as en-
gines to drive traffic to your
Facebook business page or
your salon website. They
are local, targeted, and cost-
effective.
Internet
Marketing:
Taking the Next Step
Use this Internet marketing
checklist to assess your progress
toward an exceptional online
marketing strategy for your salon.
Follow the steps to take your
business to the next level.
BY PHIL EVANS
Phil Evans runs the Salon Guru website
(www.salonguru.net), which encourages
salon owners to grasp the opportunity of
Internet marketing for their businesses.
na0711internetMarketing.indd 94 5/24/11 12:17:34 PM
Suggested
Salon Price:
$35.99 ea
na0711internetMarketing.indd 95 5/24/11 12:17:40 PM
na0711healthNF.indd 96 5/25/11 7:22:04 AM
HEALTH
}
A new pedicure system from The Nail Superstore could radically change what clients expect
from their salon experience. The Red Dragon Sauna Pedicure system combines a wooden
barrel with a steam generator to create a sauna that open pores, eliminates dead cells, and
softens skin. This earth-friendly alternative to a foot bath, made of handcrafted grade-A hem-
r, uses only one cup of water per service. It doesnt require pipes or plumbing, and the heat
from the steam eliminates the possibility of bacteria growth, according to the manufacturer.
By adding a few drops of essential oils to the steam outlet, techs can personalize this spa
experience for clients.
The pedicure system was designed with comfort and mobility in mind. The steam
barrel has a companion pedicure chair that sits at an ergonomically correct height for the
comfort of both the client and nail tech. The chair has a massager, plus it reclines so
clients can opt for eyebrow and facial services without leaving the chair. The
barrel is equipped with a removable lid, which allows clients to place
their feet inside easily, then the lid is returned to retain heat while
clients experience all the benets of the steam sauna. A
removable foot pedal doubles as a manual massager
to ease tired muscles. When the sauna is complete,
the barrel is rolled to the side
and replaced with the chairs
ottoman so techs can
complete the service.
The inspiration for
the Red Dragon Sauna
Pedicure came from
The Nail Superstore
owner Kevin Huynh.
So often up north
we see a reduction
in pedicure services
during winter
months, he explains.
Since water baths lose
heat during the service,
clients may feel chilled during
a winter pedicure, making the
service easy to skip in the cold
season. I wanted to create a
product that will attract clients all
year, says Huynh.
>>>
Like a Sauna for the Feet
na0711healthNF.indd 97 5/24/11 3:00:17 PM
The all-new Mini Lavender from Gulfstream
consists of a burnito wood laminated base and
portable basin. Weighing less than two
pounds, the durable pedicure tub is light-
weight, designed to t under the faucet
when lling with water, and handled easily
while emptying. Available in four colors,
the tub has compatible disposable liners
that are sanitary, inexpensive, and recyclable.
No plumbing is required just an electrical outlet
for the optional magnetic jet, the Cleanjet Max.
Gulfstream Portable Pedi
Tub Uses Disposable Liners
Order yours today!
1-800-288-2023
www.aerovexsystems.com
Mention Code NA09
Our 30-day performance guarantee
promises that, if youre not in love with
The One That Works,
you can return it for a full refund.
Convenient Size: 16.5 Diam. 15 Height
YOU KEEP YOUR
SALON SPOTLESS.
Is your salon air
clean too?
Is your salon air
clean too?
The One That Works
Salon Air Purifier was designed
to remove bad smells, strong odors and
nail dust. Your clients will be impressed
by how fresh your salon air is from
the moment they walk in!
F
R
E
E
3
-
w
h
e
e
l c
a
r
t
for portability and an
extra m
achine-w
ashable filter
CLEAN AI R MADE SI MPLE
w
hen you m
ention
this ad.
Forget hand-ling on the feet. Invented by a board-certied foot surgeon, the new Elimin-
er Callus Removal System is a safe and efortless power-driven ling system that quickly
smoothes out calluses. The Eliminer RotoFile system consists of the RotoFile base, which
ts most electric les, and the disposable RotoFile cap, which just twists on. No steriliza-
tion is required since the disposable cap is thrown away after use on each client.
The system also includes Prep Solution, which promotes light exfoliation and prepares
the area for the Eliminer procedure, and After Care Cream, a hydrating solution that pro-
motes rapid healing of treated areas. The After Care Cream can also be retailed to clients
to maintain smooth and healthy skin.
The company suggests adding $10-$15 dollars to your regular pedicure price since the
Eliminer gives better results than hand-ling and is more comfortable for your client.
Have a health question?
(about salon safety and sanitation, nail disorders, science, etc.)
E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.
Remove Calluses in Half the Time
The GiGi Antioxidant Skin Care line features natural, simple ingredients that are rich in
antioxidants. The combination of dark honey, niacinamide, licorice extract, and vitamin C
promotes healing, reduces redness, and brightens skin. The natural antioxidants in these
ingredients, as well as blueberry, aai berry, and baobab fruit extracts, provides a number
of benecial functions such as blocking free radicals, preventing brown spots, protecting
collagen, and reducing inammation.
The new line includes:
> Daily Facial Cleanser: Rich in vitamin E, this gentle cleanser contains aai berry and
dark natural honey.
> Double Action Facial Scrub: Refresh and recharge weary skin using the natural
exfoliant bamboo revitalized with blueberry.
> Balancing Facial Moisturizer: Baobab fruit and soy extract moisturize dry areas and
reduce oil in others, while soothing and renewing skin with vitamin C.
> Night Firming Facial Moisturizer: Achieve younger-looking skin throughout the night
while the vitamin A and vitamin E reduces ne lines, ghts free radicals, and stimulates
cell renewal.
> Smoothing Facial Serum: For younger-looking, healthy skin, this powerful serum
uses dark natural honey, vitamin C, niacinamide to reduce redness, and licorice extract
to brighten.
> Reviving Eye Cream: Hydrate the delicate eye area, fade dark circles, and reduce ne
lines with vitamin A and licorice extract.
A Taste of Honey,
Plus Antioxidants
Sweaty Feet
No More
A terric retail item, Sweaty Feet Formula from
Footlogix Pediceuticals noticeably reduces
perspiration of the feet. The formula contains
sage, which eliminates excessive perspiration, and
oak bark (an astringent), which closes the pores of
the skin. The unique, weightless mousse formula
is absorbed into the skin quickly and without a
trace of any greasy residue. Dermatologically
tested, it contains no preservatives. One 4.2-oz.
can contains 160 applications.
Onycholysis
Onycholysis is a condition that causes
nails to separate from the nail bed. If
addressed quickly, this common nail
disorder poses no danger to clients.
What is it?
How do you get it?
How is it treated?
What can a tech do?
Onycholysis is a condition that causes nails to separate from the nail bed beginning at the distal
end of the nail (under the free edge). The nail itself will appear healthy, often maintaining its shape
and strength. Techs will be able to see the separation easily on natural nails and through light-
colored enhancement products. The section of the nail that is separated will appear white in color,
as there is air between the nail and the bed. When onycholysis is the result of a skin condition or
medication, clients will have additional symptoms beyond nail separation.
So many factors can contribute to nail separation that the exact cause of onycholysis can be difficult
to determine. The three most common causes are 1) the skin being exposed to an irritant; 2) some
type of trauma to the nail; 3) over-exposure to water. Some skin conditions, such as eczema or
psoriasis, can also cause onycholysis. Other times the condition is caused by medications, such
as oral contraceptives, radiation, and some prescription drugs. More serious health issues, such as
thyroid problems, may also cause nails to separate from the nail bed.
Secondary infections from onycholysis are not uncommon, so its important to catch and treat
onycholysis early. Of course, treatment depends on identifying the cause of the problem for that
particular sufferer. For example, treatment of hyperthyroidism will allow the nails to regrow normally
and nail infections can be treated with antimicrobials. Onycholysis related to psoriasis or eczema
may respond to a topical corticosteroid. In general, clients should clip the affected portion of the nail
and keep the nails short, keep the nail bed dry, avoid exposure to contact irritants, and wear gloves
for wet work. The portion of nail that has separated will not reattach to the nail bed, so you will have
to wait until the nail is fully regrown for the condition to be completely gone.
If the onycholysis is due to trauma or a skin irritant, trim the nail back, manicure the nail, and let the client
know an enhancement can be added as soon as the nail has grown out. If the onycholysis is caused from
a medical condition or prescription medication, clip the nail back, manicure the nail, and advise the client
to see her doctor. In either case, do not apply product over the area. Instruct clients to keep the area dry
between appointments. As clients see the nail grow, they can clip, file, or buff the nail at home.
Fungal infection of the nail, also known as onychomycosis, appears first an onycholysis.
Dermatologists estimate these fungal infections account for 50% of all nail disorders they treat.
Recent studies suggest that as much as 13% of the U.S. population has a fungal infection of one or
more nails. As the fungal infection advances, the separated nail appears yellow and opaque, then
appears crumbled and can brown.
under the microscope
What else?
.com
For more information about onycholysis,
log on to www.nailsmag.com/encyclopedia.
}
HEALTH
PHOTO COURTESY OF DANA STERN, MD
na0711disease.indd 100 5/24/11 3:03:18 PM
A NEW REVOLUTION: PEDICURES JUST GOT STEAMY
The patent-pending Red Dragon Sauna System takes pedicures to a whole new level. This fresh approach uses
gentle steam to pamper feet, signicantly reducing water consumption and taking up considerably less space.
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FREE Deluxe Rolling Shiatsu Foot Massager with purchase of Red Dragon Sauna System. A $250 value.
Call us at 800.669.9430 now or visit our website www.nailsuperstore.comcexeriercehisca,revccrce
irecicorereanersCerercs31
Patent-pending
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The Nail Superstore |
3804 Carnation Street, Franklin Park, IL 60131 | tel. 800.669.9430 |
website. www.nailsuperstore.com
NEW!
RED DRAGON SAUNA
PEDICURE SYSTEM
TM
na0711disease.indd 101 5/25/11 6:27:02 PM
Q
Q Q
What got you started as an inde-
pendent salon inspector?
Herzog Butler: In short, it was my
passion for the beauty industry.
When I moved to Los Angeles from
Germany in 2005 I was surprised at the
condition many beauty salons were in
and I observed how careless they were in
regard to salon hygiene. And there was
really no difference between hair salons,
nail salons, barbershops, or even spas.
When I would ask about their disin-
fection and sanitation procedures, the
licensees would look at me as if I was the
rst one ever to ask such a question.
That really shocked me. I owned my own
hair and nail business in Germany and I
actually worked behind the chair and
table. We would get
those questions all the
time and you had
better have an answer
ready and your salon
in great shape or clients
would just walk out
like I did. I came
to realize there were
big differences in the
way salons were run here.
How did your concerns trans-
late into opening your business?
Herzog Butler: I researched online
and tried to nd information about
rules and regulations and found out
about the efforts of the California Board
of Barbering and Cosmetology. I re-
searched more and saw that consumer
interest in the subject was huge!
Once I understood how the system
worked (or didnt work) I set out to nd
a way to help. Despite the nail industrys
reputation, I believe there are plenty of
salons that strive to be great and
constantly try to become better. In my
opinion, Salon Inspectors voluntary
control system can effectively help salon
owners and technicians create and
maintain a safe work environment that
protects the customer and licensee.
Whenever something is voluntary it
automatically attracts people who are
honestly interested in the subject. When
we perform our inspections, it is not
about nes. Its about identifying the
risks, providing education, and often
hands-on help xing the problem.
What are the most common
misperceptions people have about
the regulations?
Herzog Butler: Licensees and salon
owners often dont realize that nes in
California have been raised signicantly
and procedures have changed. Years
ago nes were much lower and salons
and licensees were given the opportu-
nity to correct violations before they
were ned. As Board inspections
happen so rarely, some salons havent
been checked by the Board in seven
years or more and are surprised when
they are inspected now.
Many professionals who have had
}
HEALTH
A Conversation With
a Salon Inspector
Owner of Salon Inspector LLC,
Monika Herzog Butler has made
it her mission to educate salon
employees on the whys behind
the sanitation rules and to instill
a sense of pride when it comes
to the quality of their services.
As president of Salon Inspector an independent
consulting company providing inspection and educa-
tion services to Californias beauty professionals
Monika Herzog Butler provides assessments of a
salons adherence to cosmetology laws and regula-
tions. A voluntary program, the company has no
afliation with the California Board; instead it works
directly with the licensees that value professionalism
and want to keep on top of their business.
Herzog Butler shared some time with NAILS to
talk about her business and how she got involved in
this aspect of the industry.
Herzog Butler can be reached through
her website, www.saloninspector.com,
or by calling (888) SI SAFE NOW.
na0711Inspector.indd 102 5/24/11 3:07:16 PM
Q
Q
outside help in the form of business-
related classes and consultants like us in
order to stay on top of things at all
times.
Any specic regulations that
trip people up?
Herzog Butler: In nail salons here
in California there is a signicant issue
about the disinfection of nail les (the
emery board type). Some licensees
believe that les labeled disinfectable
by the manufacturer are safe and they
cant be ned if they disinfect them prior
to each use. No matter what the le says,
the California Board does not permit
reusing of [porous] nail les. There are
some metal les that can be reused after
proper disinfection, but never be misled
by the labeling!
What sorts of new routines
do you recommend your clients
implement?
Herzog Butler: Recommendations
for protocols and routines are different
in each salon. However, some of the
changes Salon Inspector recommends
are similar everywhere:
> Having each work station set up with
exactly the same set of products, mate-
rials, and tools leads to easier control of
salon protocol compliance, meaning
self-inspections become much easier.
> We recommend creating manuals for
each service offered at the salon. This is
denitely a great way to monitor compli-
ance during the service. Mistakes are
easier to avoid and the service will be
consistently the same experience no
matter who treats the client. Compli-
ance is easy if there is a clear plan the
staff can follow.
> Setting up a designated area for the
disinfection of tools and implements
allows for a more practical approach. It is
also helpful to designate one person to
handle disinfection at the end of the day
or twice a day. Some of our clients rotate
with a cleaning schedule, so that every-
body at the salon does something for the
salon as a whole each day. This encour-
ages teamwork and is more time efcient
as well. For the owner this is an easy
method to hold staff members account-
able for their designated tasks.
their licenses for a long time believe that
these new and tougher rules are unrea-
sonable and unnecessary. The truth is,
we as beauty industry professionals
have to change with the times. Believe it
or not, viruses change too.
There is never room for standing still.
While most licensees are excited to learn
new techniques and improve their skills,
other areas of the business are often
neglected. The most successful business
owners in every industry are smart
enough to understand that it is impos-
sible to know or be good at everything
related to ones business. They get
MOST COMMON
VIOLATIONS
> Reuse of non-disinfectable items
> Incorrect mixing of disinfectants
> No labels on containers or incorrect labeling
secret ingredient
acrylic liquid
As techs, we often refer to the liquid we use to craft nails as mono-
mer. We know its a generic term, but its useful for communication
and easier to say than ethyl methacrylate. Monomer is a Greek
term that means one part or one unit. (Mono means one; mer
means unit.) But beyond monomer, what is the liquid that we use
day in and day out? Weve listed the ingredients necessary in every
formula, regardless of manufacturer.
}
HEALTH
.com
Check out the acrylic entry on NAILS
Encylopedia, www.nailsmag.com/
encyclopedia, for more articles on everything
youd want to know about acrylic liquid.
na0711sercretIngredent.indd 106 5/24/11 12:18:49 PM
OPTIONAL INGREDIENTS:
Along with the essential ingredients listed above, some manufacturers
add these optional ingredients:
Flow modifiers: EMA already has natural properties that make it spread smoothly, but flow
modifiers are added to customize a products workability. They help to create an easy, smooth spread.
Wetting agents: These are added to help the product spread smoothly over the surface and to improve adhesion
to solid surfaces, such as the nail plate or the acrylic that remains on the nail between services. Think of how water
forms into droplets on the hood of a car immediately following a car waxing, says Schoon. As time passes, the wax wears
away and water runs smoothly over the hood without beading up. In the case of acrylic nails, wetting agents help the product
flow smoothly over the surface of the nail plate and down into the nooks and crannies. This is also why its so important to prep
the nail correctly and remove oils, says Schoon. Any oil on the nail will prevent the wetting agents from working correctly and can
block proper adhesion.
Dyes: Some manufactures add dyes to the liquid to achieve a desired effect. For example, blue acts as an optical brightener, which
makes colors appear more vibrant. Think of the little blue dots you can see in some laundry powders, says Schoon. Those brighten the
colors in clothes. In a similar way, blue dyes make whites appear whiter and colors appear brighter.
ACRYLIC LIQUID consists of these major types of ingredients:
Monomer: Many different chemicals are classified as monomers.
Manufacturers need to choose one that is in liquid form, says in-
dustry chemist Doug Schoon. This monomer is going to be the work-
horse and do the bulk of the heavy lifting in the work of creating nails. The most
common choice for monomers for traditional acrylic nails is ethyl methacrylate
(EMA). EMA has adhesion properties to hold everything together, it resists crack-
ing, and it spreads smoothly. Manufacturers choose a different monomer for
low-odor formulas.
Inhibitor: To the monomer (EMA), manufacturers need to add a product that pre-
vents premature polymerization (thats when molecules prematurely link together
into chains of molecules). If the molecules link too early, the monomer will harden
in the bottle. Typically, manufacturers choose hydroquinone (HQ), hydroquinone
monomethyl ether (MEHQ), or butylated hydroxytoluene (BHT) as inhibitors.
Catalyst: The catalyst speeds up the chemical reaction and allows the prod-
uct to set up within minutes instead of hours. The reaction happens when
the liquid comes into contact with benzoyl peroxide, which is the activator
or initiator in the powder. Its the catalyst that determines the set up time
of the acrylic. Manufacturers can speed up or reduce the setup time by the amount of
catalyst they add to their formula. However, they need to be careful; too much catalyst
can discolor the acrylic and make the end product weaker.
Crosslinkers: Crosslinkers are added to a formula to link the strands of mole-
cules together in a 3-D type web. Think of crosslinkers as rungs on a ladder, says
Schoon. They bridge, strengthen, and connect molecular chains.
UV Absorbers: Like the name suggests, UV absorbers interact with UV light. They are
added to prevent the nails from yellowing. They absorb the UV light and con-
vert it to harmless blue light. With excessive amounts of a UV absorber, the
nails could appear as if they have a blue glow.
2
3
4
5
6
1
1. The Beyond Powders and Essential line from Alfalfa Nail
Supply provides you with all the supplies you need to provide
the perfect acrylic service. The brushes are made with quality
materials and sport a stylish, attractive design, and the
powders provide smooth consistency without bubbling,
lifting, or yellowing. The Beyond acrylics give great adhesion,
consistent color blending, and a self-leveling application.
(888) 745-4030 x18461
2. ASP Aspires Pink & White kit is an all-inclusive kit that gives
you everything you need to develop a full set of pink-and-
white acrylic nails. Inspired by nanotechnology, the Aspire
formulas produce a surface with a vast amount of tiny
molecular bonds that generate superior strength and clarity.
This kit contains: -oz. pink bonding powder, -oz. white
bonding powder, -oz. bonding acrylic liquid, 2-gm. glue, an
acrylic brush, a mini black file, and 20 French white tips.
(888) 745-4030 x18462
3. Backscratchers Extreme Powder Glaze Acrylic Dip System
is designed for speed and profit that combines the best of
resin technology with the best of acrylic dipping powder to
create a thin, ultra-smooth nail. Application requires 75% less
filing than traditional liquid and powder, and customers will
love the Extreme system because there are no harsh odors
and the nails come out natural looking with great pink-and-
white and French tip nails.
(888) 745-4030 x18463
4. Christrios Deluxe Acrylic Kit is a non-yellowing acrylic
system that provides strong adhesion and requires minimal
filing. The system includes the companys special Deluxe-
Diamond acrylic polymer in attractive diamond-shaped jars.
And the kit includes everything you need to get started making
great-looking, classy French nails.
(888) 745-4030 x18464
www.nailsmag.com/fifi/18464 >>>
With all the new soak-of gel polishes coming out,
its easy to forget that the tried and true staple
of salon income is still holding strong. Heres a
sampling of the industrys latest acrylic kits that
continue to provide stellar nail enhancements,
from classic Frenches to bold nail art.
acrylics:
IN IT TO WIN IT
na0711acyrlic.indd 110 5/24/11 2:26:17 PM
NEW! Dream ensemble
NEW! Bloom ensemble NEW! Daisy ensemble
NEW! Citrus ensemble
Each set comes in 8 piece ensemble. Choose your mood, choose your color, choose the set that fts your salon best.
Each piece measures: 24 x 24. Use them together as a group, or separate. More designs available at www.alfalfans.com
Featured salon style
daisy with oak

Enhance your salon with these
beautiful stretched canvas murals.
$
215 / set of 8 murals
www.alfalfans.com 1. 800. 572. 9938
Distributed by Alfalfa Nail Supply, Inc. Baton Rouge, LA 70815. 2011. All rights reserved
Due to inconsistencies in the scanning/printing process, all printed colors shown may vary slightly from the actual color of the item.
5. CNDs Retention Starter Pack is an excellent acrylic kit for
new nail techs, providing all the essential products needed to
start offering Retention enhancements in the salon. It creates
up to 20 full sets. The kit includes Pure White and Pure Pink
sculpting powders, CND Liquid, Scrubfresh, Solar Oil, and a
20-pack of CND Velocity Tips.
(888) 745-4030 x18465
6. Entitys Acrylic Kit is designed to meet both the needs of
the artist and the demands of the salon. The system creates
beautiful, durable results and uses low-odor, cosmetic-grade
products with excellent workability and durability. The kit
contains a Success Series DVD of Salon Design Principles, a
studio brush, sculpting forms, nail tips, sculpting liquid and
white, pink, and clear sculpting powders, primer, nail
dehydrator, cuticle oil, and an instructional booklet.
(888) 745-4030 x18466
7. EZ Flows Murano Glass Collection will inspire you to
create beautiful, artistic designs with the assortment of
colored acrylic powders. Inspired by the world-famous Italian
Murano Glass, known for its unique color combinations of
blended crystal and colored glass, the Murano kit also comes
with Glass Leisure Tips, Q-Monomer, Brush on Resin, and
nail forms.
(888) 745-4030 x18467
8. Epsilons Kinetics Professional Kit is designed for nail
academies and students and includes everything necessary
for pink, clear, and French acrylic applications. The kit
includes an assortment of files, brushes, brush cleaning liquid,
monomer, forms, tips, and the acrylic powders: Absolute Pink,
Crystalline, Dynamite White, and Radiant White.
(888) 745-4030 x18468
Interested in winning these acrylic systems for
FREE? Go to the NAILS Magazine Facebook
page (www.nailsmag.com/facebook) and like
us. Well start giving away these acrylic systems
on June 15.
9. Hand & Nail Harmonys Acrylic Master Kit is complete with
all the necessary products for elegant pink-and-white nails.
The acrylics use optimized hybrid molecules to help create
strong bonds to the natural nail without the use of harsh acid
primers while retaining flexibility. The sculpting powders are
UV-stabilized and contain optical enhancers to ensure colors
are true and do not yellow.
(888) 745-4030 x18469
10. INMs Out the Door Acrylic System has been designed
using cross linking to consistently produce thin, strong, and
natural-looking nail enhancements. The kit contains sculpting
powders and liquid, Shaper files, a ceramic dappen dish, Elite
Pro Stylist Acrylic Brush, INM Premium Oil, PrepStep Nail
Dehydrator, and more.
(888) 745-4030 x18470
11. LCNs Ultima Acrylic Starter Kit gives the ideal combination
of LCN Ultima Acrylics and extensive accessories for an
introduction to the system of self-hardening plastics. The kit
comes with everything you need to offer high-quality acrylic
services, including files, dappen dishes, design stencils, buffing
blocks, and more.
(888) 745-4030 x18471
12. LeChats Nail Architecture Acrylic System provides
strong and durable wear, an easy application with a superior
texture, and a spectrum of luxurious color powders that will
enhance the elegance and appearance of any fashionable
nail art designs. The color powder collections are offered in
individual sets like the Cabaret collection shown here. Nail
Architecture provides precision acrylic brushes for
meticulous applications.
(888) 745-4030 x18472
13. Nailites Omega Acrylic System was designed for problem
lifters. Due to the added adhesion properties in the acrylic
liquid, no primers are needed for Omega applications. This
professional line has a medium set time that creates a superior
bond to the nail plate, and the smooth consistency eliminates
the need for excessive filing, saving you time and money.
(888) 745-4030 x18473
www.nailsmag.com/fifi/18473 >>>
1
14. The Nail Superstores Artisan Acrylic Professional
System was developed to exceed the expectations of nails
techs regardless of their experience level. The unique
formula has a self-leveling application that produces
bubble-free enhancements. The system includes Artisan
UltiMax Sculpting Liquid, Equalizer Nail Prep, Primex Acid-
Free Primer, and three sculpting powders: Baby Pink, Ultra
Crystal Clear, and Brilliant White.
(888) 745-4030 x18474
15. Nouveau Nails Advanced Retention Acrylic System is
formulated with UVA and UVB inhibitors to help prevent
yellowing. The Advanced Formula Acrylic Powders combine
the adhesion properties of a hard polymer with the flexibility
of a soft polymer. Together the liquid and powder create
beautiful acrylic nails that boast superior adhesion and
durability, according to the company. The system includes
forms, files, an acrylic brush, application guide, and more.
(888) 745-4030 x18475
16. The Attraction Acrylic System from NSI is a high-quality
system that is designed to not have service breakdown and
offers nine different powder options, including the new
Winning White, which is a very white pigment often used for
competition nails. The liquid is formulated to actually draw
the powder to the brush for a smoother bead application.
With proper application, this system helps prevent yellowing
and lifting of acrylic enhancements.
(888) 745-4030 x18476
17. Nubars Infinity Professional Acrylic Starter Kit has
everything you need to get working on acrylics right away.
The kit includes nine different powders ranging from
competition-quality whites and pinks, to softer more natural
looking shades, and Nubar primer, liquid monomer, cleansing
solution, tips, forms, and a pure Kolinsky brush.
(888) 745-4030 x18477
18. OPIs Absolute Intro Kit is a great starter kit for high-
quality acrylics. Absolute is designed to slide easily into
place on the nail with a set time that puts you in control of
the artistic details. The kit comes with six color powders, for
classic Frenches as well as more natural shades, as well as
all the other necessities for acrylic services, like cleanser,
forms, monomer and more. An instructional DVD gives
great coaching on how to properly apply the Absolute
powders to get the best-looking and best-performing
enhancements possible.
(888) 745-4030 x18478
19. Princess Original Acrylic System features liquid
monomer and acrylic powder that is made with only the
best quality ingredients and care. The low-odor liquid
contains cross-linked monomers for extra strength as well
as ultimate control. Additionally the acrylics have added
ultraviolet stabilizers along with optical brightness to reduce
fading and discoloring. Princess Acrylic Powder is triple-
sifted through ultra-fine screens to obtain the smallest
possible grain size, so youre left with an extremely smooth
finish that requires less filing.
(888) 745-4030 x18479
20. Sheba Nails Porcelana Blue Acrylic Starter Kit comes in a
convenient clear carrying tote and includes excellent acrylic
powders that provide great coverage and application. The pink
and white powders and liquid monomer are odorless so there
is no harsh smell during the service and comes with a unique
non-acid primer pen made for Sheba Nails.
(888) 745-4030 x18480
21. Star Nails Nail Evolution Acrylic and Powder System
provides great adhesion without the need of a primer. The
advanced formula is engineered with a variation in particle
size of the polymers giving a higher particle-per-square-cm.
coverage on the nail place surface, which translates to better
adhesion. The liquid and powder contain self-leveling properties
to deliver super clarity without bubbles or a cloudy finish.
(888) 745-4030 x18482
22. Supply Sources Acrylic Starter Kit gives exceptional
adhesion using a cross-linking liquid that creates tough,
crack-resistant nails. The acrylics have great flexibility with
added UV protections, and a self-adjusting absorption rate
that results in 75% less filing. The kit includes a Duo
Kolinsky Brush, Original Universal Monomer, Pure Primer,
and Pink and White powder.
(888) 745-4030 x18481
23. Designed to work together chemically, Young Nails Acrylic
Resin System was created with Exact Particle Blend technology
to give you flawless consistency and superior adhesion. Its
self-leveling and requires minimum filing. The low odor, non-
yellowing liquid provides color, strength, and flexibility. When
used with Young Nails powders, the results are consistent,
smooth, and efficient.
(888) 745-4030 x18483
99

H
u
m
a
n

T
r
a
f
f

c
k
i
n
g
TAKING A
STAND AGAINST
It is estimated that during the
years of the Trans-Atlantic slave
trade 12 million people were
enslaved. Today, the estimate is
27 million worldwide. Some of
those slaves are working in nail
salons, and one nail tech has
had enough. BY MICHELLE PRATT
na0711trafficking.indd 116 5/25/11 11:01:14 AM
T
omilynn Rando, co-owner of New Beginnings
Salon in Owego, N.Y., knows the nail industry.
With over 25 years experience, she has held
the role of nail tech, educator, salon owner, and event
organizer. Trained under Maureen Volpe, Rando was
instructed not only in bookkeeping and proper
application, but also about the many advantages
available to her as a nail tech. Doing nails offers two
opportunities, taught Volpe, a way to invest in the
lives of people and the ability to be independent.
Rando says through the nail industry she grew from
a oundering teenager into a successful business
woman. Im so grateful, and I try to inspire all new
techs I train, says Rando. I want them to know the
nail industry offers them the opportunity to be self-
sufcient. Thats empowering.
Rando rst heard of the modern-day slave trade
when she watched the movie Human Trafcking on
Lifetime. That movie, along with other documentaries
and interviews on the topic, angered and haunted her.
How can this be happening in the 21st century? she
thought.
Rando laughed the rst time she was described as a
nail tech abolitionist, but then slowly nodded her
head to conrm the title. Its true, she says. Human
trafcking is happening in nail salons, and I want to
raise awareness among techs and clients so we can
clean up the industry.
HUMAN TRAFFICKING
Kevin Bales, president of Free the Slaves, a not-for-
prot organization based in Washington D.C., gives
an understandable denition of human trafcking.
Its the movement of individuals through deception
or threats for the purposes of exploitation.
People can be exploited in one of two ways: for labor
or for sex. Its a global problem not limited by borders,
and though illegal, its so rampant it appears unaf-
fected by limitations of law. Bales estimates 27 million
people are living in slavery worldwide.
The problem isnt conned to far-off countries
across the ocean. Its a booming business right here in
the United States. In 2006, the FBI estimated up to
18,000 people are trafcked into the United States
every year. According to Polaris Project, one of the
leading anti-trafcking organization in the U.S., these
people end up being exploited for labor in agriculture,
domestic work, restaurants, strip clubs, and any other
industry that lacks sufcient oversight. If its not for
labor, individuals are exploited for sex. Polaris Project
reports three main sex trafcking networks in the
United States: domestic, Latino, and Asian.
All trafckers sustain themselves by using force,
threats, or other means to control their victims. In the
case of labor slaves, victims may be beaten or threat-
ened with bodily harm, deportation, or possibly harm
to their family. They are given no freedom, often live
and work at the same location, and have little-to-no
access to money.
With sex slaves, control is gained by terrorizing and
dehumanizing the individual; the common result is a
na0711trafficking.indd 117 5/24/11 12:22:40 PM
One reason human traf cking can go undetected is because
victims often dont speak English. Polaris Project lists other
common red ags that raise suspicion:
> Is not free to leave or come and go as he/she wishes
> Is unpaid, paid very little, or paid only through tips
> Works excessively long and/or unusual hours
> Is not allowed breaks or sufers under unusual restrictions
at work
> High security measures exist in the work and/or living loca-
tions (e.g. opaque windows, boarded up windows, bars on win-
dows, barbed wire, security cameras, etc.)
> Is fearful, anxious, depressed, submissive, tense, or nervous/
paranoid
> Exhibits unusually fearful or anxious behavior after bringing up
law enforcement
> Avoids eye contact
If you suspect a person is a victim of human traf cking, call the
Polaris Project Hotline at (888) 373-7888.
WARNING SIGNS
fearful, crushed spirit. While all three trafcking
networks use Internet sites such as Craigslist and
Backpage to sell victims, there does seem to be
distinction as to where they operate in the real world.
Domestic trafcking appears at places such as truck
stops, street corners, brothels, and strip clubs. The
Department of Justice estimates the average age for a
girl to be trafcked into the commercial sex industry
here in the U.S. is just 12 to 14 years old. A common
scenario is for an older man to pose as a boyfriend,
win her trust, and then become her pimp. Often the
girl still views the man as her boyfriend. The Latino
networks commonly use residential brothels,
delivery services, and cantinas as legal cover for
illegal activity. Asian networks hide behind escort
services, karaoke bars, and Asian massage parlors
(AMPs), according to Polaris Project.
CONNECTING THE DOTS
Something perked Randos interest. Human traf-
cking hides behind AMPs? Its so prevalent in the
beauty industry it warrants an acronym? Hmm. She
went to the computer and Googled human trafcking
nail salons. With that search, Rando learned the nail
industry is being used not as a way to empower
women, but as a way to exploit them. She read through
some stories:
Amanda Kloer, editor at change.org, reports on
women who were lured to America with promises of
a job in a Long Island nail salon. The nail salon
turned out to be a massage parlor where women were
forced into prostitution. The salon owner, who was
charged with human trafcking, used Craigslist to
advertise services. Kloer references a similar story,
also out of New York, where owners of Babi Nail
Salon were accused of withholding pay and physically
abusing workers.
Phillip Martin, senior investigative reporter for
NPR in Boston (WGBH), reports of human trafcking
in Massachusetts. In Springeld, police raided a nail
salon suspected to be a front for prostitution. In
Boston, police investigated another salon, also for
suspicions of human trafcking. Martin quotes Norma
Ramos, executive director of the New York-based
Coalition Against Trafcking in Women, With nail
salons ... you can have those women being labor
trafcked to work in those salons during the day, and
then pulled into sex trafcking at night.
In York, Pa., Jim McClure of York Blog reports on
three people charged with conspiracy to commit
forced labor trafcking by forcing two women to work
in an area nail salon under the threat of being turned
over to immigration. All three pleaded guilty and have
been sentenced with nes, probation, or jail time.
Alan Johnson, of the Columbus Dispatch, reports,
a multi-million dollar human trafcking scheme was
operating out of nail salons in Ohio. His report
explained that 16 licensees lived at the same address
in one case. Workers there were little more than
indentured servants.
There were more reports from New York, Massachu-
setts, Pennsylvania, Ohio ... Rando had seen enough.
AN ACTIVIST IS BORN
Im furious that this is happening in the nail
industry, says Rando. It makes me so mad to think
women are lied to, deceived, brought into the country,
and then enslaved. Can you imagine what the woman
is thinking? Does she wonder if the clients know, if
this is just the way things are in America? Along with
her frustration over the nail industry being exploited,
Randos concern is for the trapped individual. I
believe God cares for each of the individuals who are
being abused, she says. Its important to me that
they not only get their life back, but that they know
GET INVOLVED
To join Tomilynn Rando as a nail tech abolitionist,
go to www.freemynailtech.com or e-mail her at
freemynailtech@gmail.com.
they have value.
Though unsure of what to do or how to help, Rando
decided to do something. She started with what she
knew: educating techs. It was January 2011, and she
had a regional networking event scheduled for March.
That gave her two months to come up with a way to
communicate what she had learned.
Rando enlisted the help of her staff and other nail
techs in her circle of contacts. Together, they created
a yer to hand out at her networking event and a
website that was elementary but sufcient so techs
had somewhere to go to continue learning once the
networking event was over.
It was a rst step, and
one that is shaping Randos
vision into an implement-
able plan to raise aware-
ness and help people. She
is talking with the A21
Campaign, Polaris Project, Not For Sale, and other
anti-trafcking organizations in an effort to coordi-
nate an awareness and fundraising event for January
2012. January is human trafcking month, and
Rando hopes by then nail techs will have become
more aware of the problem and be ready to work
together to abolish slavery in salons.
The issue is a delicate one. It will take many nail
tech-abolitionists to liberate the women being
exploited, and it wont come without vigilance and
commitment. Consider a few roadblocks. First its
difcult to identify victims. Though in plain sight, they
are often overlooked. Its in the open, people reason, it
must be legal. This is a myth that keeps women
enslaved in broad daylight while clients get their
nails done! Rando wants nail techs and clients to
recognize several common red ags that suggest a
worker is enslaved. I believe once people learn about
the problem, we will get involved. Just like in the
movement to go green, it takes education to bring
about change, she says.
A second roadblock is that many victims wont self-
identify. According to Polaris Project, Victims of
human trafcking often do not seek help immediately,
due to lack of trust, self-blame, or being directly
trained by trafckers to distrust authorities.
A third roadblock is the frustratingly inadequate
oversight from local and state governments. No nail
tech relishes the idea of her day being interrupted by a
clipboard-carrying state worker poking around in the
salon. However, one reason human trafcking can
ourish in the nail industry is because business
licenses are easy to obtain, and once the salon is open,
its unlikely an inspector will visit the premises regu-
larly. I see a state inspector about every six years,
says Rando. Its time government ofcials start
getting serious about the laws of slavery and bear
RESOURCES
> polarisproject.org
> freetheslaves.net
> thea21campaign.org
down on this corruption.
A fourth roadblock exists apart from the trafckers
and the victims. Its an internal roadblock, and one
Rando says must be addressed if we are to make
progress. Its been described as a tension between
Asian vs. Caucasian salons, or traditional vs.
discount salons, or even standard and
non-standard salons. Theres a split in the nail
industry, and while signs point to improvement,
theres still a long way to go. Techs on both sides can
agree on the basics: unlicensed, unsafe, unsanitary
salons should not exist regardless of the race and
country of origin of the owner or nail tech. Further,
both sides have strengths and weaknesses; we can
learn from each other whether its in regard to
efciency and speed or comfort and customer service.
Weve got a real problem, says Rando. Trafckers
are exploiting our industry to force women into
modern-day slavery. Lets work together to be their
voice and their advocates.
This doesnt mean we turn a blind eye to violations
in the nail industry. Just the opposite. It means
learning to look for warning signs and being willing to
get involved and report what we see. One of the
greatest weapons in the ght against trafcking is
inquisitive neighbors, says Elizabeth Keyes, attorney
for Casa of Maryland, an immigrant-right organiza-
tion. We dont like to be nosy, but the person is hoping
against hope that someone asks so they can get help.
Ultimately, Rando hopes to develop a way for techs
to help restore the lives of the women rescued out of
the slave trade. I dream of the day when we can come
alongside these women, restore their dignity, and help
rebuild their lives by offering to train them so they
have the skills to be independent, says Rando. I
think it would be sweet justice to see women vindicated
by succeeding in an industry that trafckers used to
exploit them.
Serenity Pedicure
Lori Bishop, Serenity Salon & Day Spa,
Moline, Ill.
This pedicure was designed to treat winter-
weary feet. This double treatment combines
a regular pedicure with deep exfoliation all
the way to the knee to prepare the skin for
maximum moisture from a paraffin treat-
ment. The service includes the scent of the
month infused in the treatment.
1 hour, $51
Bling Toes Pedicure
Lynnette Diaz-Madden, Salon 29,
East Greenville, Pa.
Even the most conservative clients
will love stepping out in sandals af-
ter this pedicure. Dress up the pedi-
cure with bauble-endowed pink-and-
white polish for a just a bit of flash.
Clients can request the added drama
of whimsies such as rhinestones,
stickers, and clay cane slices for
$2 each.
1 hour, $58
na0711summerPedicures.indd 120 5/24/11 12:27:55 PM
The AnnaCure
Anna Schmidt,
Nails by Anna in SNIP Salon,
Maumee, Ohio
Clients relax and unwind while receiving
a pedicure that goes far beyond calluses
and toenails. Massage services are
sprinkled liberally throughout the service
to encourage total relaxation. Dont be
surprised if a client nods off while sitting
in Annas chair.
1 hour 15 minutes, $45
As the mercury rises, so does the number of clients looking for trendy
pedicure services. Make one of these nine fabulous oferings your own
or let them spark your imagination to create something as unique.
Pina Colada Pedicure
Shannon Chomanczuk, A Polished Image,
New Windsor, N.Y.
Exotic coconut shell scrub, kaolin clay
masque, coconut milk extract, and jojoba-
infused massage lotion are the foundation
of this island treat. Finish it off with your
choice of over 100 different polishes.
1 hour, $41
BY ERIN SNYDER-DIXON
Wired Pedicure
Heather Hall-Williams,
Scratch Pedicure Parlour,
Rockford, Ill.
Clients can wake up their senses with
a coffee break-inspired treat. In addi-
tion to exfoliating and massaging
with cappuccino- and espresso-
scented products, clients receive a
coupon for a Wired Signature Latte.
Wired cafe is the local coffee house
hotspot where Scratch cross-pro-
motes services and goods.
1 hour, $45
Terri Schacht,
Body Shoppe Spa, Yorktown, Va.
Its always happy hour on the beach
with this cocktail-inspired pedicure. It
features a lemon and lime sea salt soak,
a citrus-infused moisture massage,
followed by a wrap in warm, skin-soft-
ening towels. Clients enjoy a Key Lime
Smoothie while being pampered. Top
off the summer ready pedicure with a
twist of lime nail art.
45 minutes, $50
Margarita Pedicure
Caribbean Pedicure
Shayne Head, Daybreak Salon and Spa,
Woodhaven, Mich.
This Aveda Caribbean Therapy pedicure wraps the client in the
luxury of an exfoliating sugar scrub and hydrating masque. The
nurturing plant-based ingredients treat clients to a virtual trip to
the islands without ever leaving the pampering hands of the spa.
1 hour, $60
Christine Gicobbe-Grande, Avail
Concept Salon, Sweetwater, Tenn.
Clients nosh on their choice of lemon
bars or cookies while quenching their
thirst with green tea or lemonade.
Their tootsies get treated to an
antibacterial, creamy lemon soak,
a lemon sugar scrub to slough off
the winter layer, and massage with
lemon dream moisture cream.
1 hour, $35
Lemon Dream Pedicure
Dreamsicle Pedicure
Amy Becker, Masterworks by Amy Becker,
Cedarburg, Wis.
This pedicure features an orange-infused soak, orange
peel scrub, and an orange/vanilla massage treatment.
Top it all off with glitter gel application. As an added bo-
nus, clients are treated to a gastronomic wonder from
childhood a Dreamsicle. This is a feel-good, look-good
pedicure drawing on the energizing and uplifting proper-
ties of citrus.
1 hour, $75
124 | NAILS MAGAZINE | JULY 2011 PHOTOGRAPHY BY KIMBERLY PHAM
Semi-custom colors and designs created via layering
are increasingly showing up at trade show booth demos
and continuing education classes. Clients love walking
out of your salon owning a look no one else has, plus
this technique can breathe life back into older shades
your clients have gotten bored with. You can layer with
so many diferent mediums. Here are a few to try.
a ll y aae yyee
THE
MinxNail
Coatings
Minx MinxNail N
Nails by Lisa Logan, New York City
New translucent Minx coatings are ideal
for layering; let clients choose a solid base
color, then top with a whimsical design.
Eclipse Custom E Pink Chrome
final tip
1st layer 2nd layer
na0711layered.indd 124 5/24/11 3:53:25 PM
A-list Shifting Power
Nails by Elle Gerstein
New York City
This custom red is sure to become a
client favorite. >>>
Polish
Essie
Nail
PP
Es Es
final tip
1st layer 2nd layer
er eee rr d ee
LOOK
Rock Royalty
Nails by Heather Reynosa-Davis
Country Cutts, Palmer, Alaska
Who knew green was part of the
Shellac color range?
CNDShellac DD
Iced Coral
1st layer 2nd layer
final tip
Pink Cashmere
Nails by Heather Hall-Williams
Scratch Pedicure Parlour, Rockford, Ill.
These colors create the perfect custom nude.
Nails by Amy Becker
Masterworks Hair & Nail Salon, Cedarburg, Wis.
Masterworks educators dub this the icing
technique, in which a layer of transparent glitter
is layered over a gel to create a new color.
NSIPolish II
Gel-Polish
Polish Polish
Pro
NSI NSP II
GG
P
Gel MasterworksGG
final tip
Cappuccino Pi k C h C i
1st layer 2nd layer
1st layer 2nd layer
Georgi Citrus
2nd layer
4th layer
3rd layer
&Nail &&
Harmony
&&Na &&
Nails by Thao Nguyen, Santa Monica
Layered blue and pink create a regal purple, while the shimmer adds fun femininity.
Hand
&&
HH
&&
Gelish
ail ai
yy
a
final tip
1st layer
Emerald Dust Grand Jewels Tutti Frutti Up in the Blue
final tip
EntityOne yy
Gel
e
Colors
Couture
ntity ntityOne O yyyy
GG
e
ll
Little Black Bottle Ms. Fancy Pants
Nails by Tracy Giles
BloomingNails, Birmingham, Ala.
We love this deep sparkly hue.
final tip
1st layer 2nd layer
Little Black Bottl
1 y
Nails by Chris Mans
Jeweled Nails, Irvine, Calif.
This shimmery orange is the perfect
summer shade.
Bio
Sculpture
oo
Gel
Scu Scu
final tip
#2028 Tangerine #2028 T ngerine
1st layer
Solid Gold
3rd layer
Nails by Honey
NailzbyHoney, Brooklyn, N.Y.
This bold chevron French
is perfect for fun-loving
clients.
SheeKee
Nail
eKee eKee
Wraps
ee
ll
ee ee ee ee
Loquacious
final tip
Rainbow Zebra id Gold
d layer
Sol
3rd
Loquacious R i b Z b
2nd layer 1st layer
#26 Catalina Sunset
2nd layer
} {
ad index
For more information direct from our advertisers,
call (888) 745-4030, or go online to www.nailsmag.com/.
Fi # Advertiser Page Fi # Advertiser Page
The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.
18212 Aerovex Systems ................................................................................98
18305 Akzentz Nail Products ......................................................................82
18189 Alfalfa Nail Supply.............................................................................. 111
18155 American Dawn ................................................................................ 143
18185 Antoine de Paris ................................................................................ 131
18296 Artistic Nail Design .................................................................... 22-23
18147 Atwood Industries ........................................................................... 143
18309 Bags Rep ..............................................................................................142
18251 Beauty Millennium .......................................................................... 159
18160 Beauty Tech ........................................................................................ 143
18265 Belava .............................................................................................40, 96
18310 Beyond Nails .........................................................................................91
18187 Bio Sculpture Gel ................................................................................67
18128 Blaine Labs Inc.....................................................................................99
18119 China Glaze .................................................................................. 35, 49
18271 Christrio ...............................................................................................104
18169 Cina ..................................................................................................24-25
CND .......................................................................4-5, 6-7, 45, 47, C3
18231 Dashing Diva...................................................................................18-19
18103 Dollar Nail Art ...................................................................................142
18262 Dr. Gs ................................................................................................... 139
18197 Duri Cosmetics .................................................................................. 77
18276 Duri Treatments .................................................................................. 76
18259 Education Beauty Zone .................................................................. 135
18131 Entity Beauty ........................................................................................ 73
Essie Cosmetics .......................................................... 8, 9, 10, 11, 145
18250 Expression Beauty Works................................................................ 75
18110 EZ Flow ...................................................................................................61
18240 Famous Names, LLC...........................................................................71
18210 Flowery Beauty Products ........................................................65, 133
18199 Graham Beauty ................................................................................... 57
18186 Gulfstream Plastics ............................................................................92
18285 Hand & Nail Harmony ........................................ 12-13, 14-15, 16-17
18238 Hollywood Nail Supply ...................................................................154
18122 ibd ........................................................................................................... C3
18109 Jessica Cosmetics ..............................................................................89
18191 Konad ................................................................................................... 156
18107 Kupa Inc..........................................................................................28-29
18297 Lazer Ink, Inc. ..................................................................................... 143
18140 LeChat ..................................................................................................103
18183 Lexor Intl. .....................................................................................152-153
18257 Light Concept Nails .........................................................................144
18211 Light Elegance .....................................................................................93
18194 Masterworks by Amy Becker ....................................................... 143
18170 Mehaz Professional ..................................................................95, 133
18115 Mind Body Inc. ................................................................................... 84
18292 Mode International ..........................................................................142
18308 Nail Superstore, The .......................................................101, 133, 158
18279 Nail Tech Supply .................................................................................70
18106 Nailite .......................................................................................... 138, 155
18135 NSI Nails Systems International ....................................... 26-27
18255 Nubar Cosmetics ...................................................... 56, 59, 85, 140
18297 Oh So Wet .......................................................................................... 143
OPI Products ...................................2-3, 31, 37, 43, 54, 63, 68, C4
18101 Orly International ........................................................................... C2-1
18168 Orly International ........................................................................33, 39
18261 Pedi World Pedicure Spas ............................................................. 157
18144 PNI Worldwide.................................................................................. 147
18268 Premier Nail Source .......................................................148-149, 150
18244 Pro Spa .................................................................................................105
18134 Republic Nail ......................................................................87, 108-109
18104 Seche ...................................................................................................... 53
18180 Sheekee Nails .................................................................................... 143
18156 Shooting Star International ........................................................... 143
18166 Star Nails .............................................................................................. 151
18112 Supply Source, The ........................................................................... 161
18127 Toezeeze .............................................................................................. 143
18258 Tweezerman International ...............................................................81
18177 Ultronics .................................................................................................41
18260 Young Nails ............................................................................. 20-21, 51
18261 Zyon Pedicure Spas .........................................................................160
na0711adindex.indd 128 5/26/11 2:22:43 PM
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na0711adindex.indd 131 5/25/11 7:23:12 AM
reader nail art
{TOP TO BOTTOM}
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Nails by Rosa, Palm Springs, Fla.
Valerie Christie
Pampered & Polished Salon Spa
North Pole, Alaska
{TOP TO BOTTOM}
Susan Wood
Serenity Salon & Nails
Deer Lodge, Mont.
Kathleen Fagundes
Hair Friends & Co. Salon
Hanford, Calif.
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{TOP TO BOTTOM}
Justina Wright
Charisma, Reno, Nev.
Angela Solis
Mountains Edge Salon, Albion, Idaho
Cathelia Cowles
Sculptures, Vicksburg, Mich. >>>
} {
na0711rna.indd 132 5/24/11 12:30:36 PM
Mehaz
The new Tweezer Catty by Mehaz features a bright
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steel slanted tip, crafted in Europe for precise
tweezing. The tweezer comes inside a durable plastic
case with coordinating polka dot design, protecting
the tip from damage and your valuables from being
scratched by a loose tweezer. Perfect for travel, purse
or glove box, the Tweezer Catty lets you eliminate
those stray unwanted hairs wherever you are!
Mehaz
(888) 225-6342
www.mehaz.com
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Go Wild with File Catty from Flowery. The Wild Styles
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with coordinating translucent cases. The unique patented
File Catty case protects cell phones, sunglasses and other
items from being scufed by the le, while keeping the le
inside clean and free from lint and dust. Also available in
an 18-piece display, File Catty Wild Styles are perfect for
salon retail, client gifts or just for you!
Flowery Professional
(800) 347-7456
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For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).
ADVERTISEMENT
} {
nails mall
{
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Nail Superstore
A New Revolution: Pedicures Just Got Steamy! The
patent-pending Red Dragon Sauna System takes
pedicures to a whole new level. This fresh approach
uses gentle steam to pamper feet, signicantly reducing
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cup of water per service Completely portable with no
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na0711mall.indd 133 5/25/11 5:20:40 PM
{TOP TO BOTTOM}
Tiffanie Rodriguez
Beauty Works, Tulare, Calif.
Leticia Lujan
CEO Salon, Bakersfield, Calif.
Mandy Tsang
Winning Group Ltd., Hong Kong
{TOP TO BOTTOM}
Diane Duong
Las Vegas
Joy Choi
Pro Nail & Hair, Carteret, N.J.
Angie Nay
THE Salon, Burley, Idaho
{TOP TO BOTTOM}
Michelle Jackson
Diamond Girl Nail Salon, Morrow, Ga.
Vinod Vinny Patel
The Look, Bronx, N.Y.
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Want to see
your nail
art here? {
e Just e-mail digital pictures of your art to Sree.Roy@bobit.com;
please include your name, salon name, city, state, and phone
number. Or, mail printed pictures or the tips themselves to Sree
Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail
art will also be considered for publication on www.nailsmag.com.
reader nail art
} {
na0711rna.indd 134 5/24/11 12:30:51 PM
na0711rna.indd B135 5/25/11 1:17:00 PM
Christrios Gelacquers are available in
10 new shades, bringing the total count
to over 60 gorgeous hues. The newest
additions are made with the same soak-
of formula as the original Gelacquers and
include plenty of sweet pinks, purples, and
other attering shades.
(888) 745-4030 x18318
SpaRituals Evolve collection for summer 2011 includes
six new vegan lacquers in dreamy hues inspired by
the shore. The soft shades are great for summer and
include gray-beige Twig, soft green Moss, sweet lilac
Native Rock, deep gray Pebble, delicate pink Sacred
Sands, and vanilla-cream Driftwood.
(888) 745-4030 x18320
} {
product spotlight
Sheba Nails Vital Pedicure System
includes ve lush products for a
luxurious spa pedicure service. With
benecial ingredients like tea tree oil,
oatmeal, and aloe, the Vital Pedicure
System works to keep feet pretty and
healthy. The collection includes Anti-
Bacterial PH Balance Soak, Exfoliating
Tea Tree Scrub, Oatmeal Foot Peel
Masque, Complex Therapy Callus
Remover, and Lift Lotion.
(888) 745-4030 x18319
OPI appeals to the garden girls with its Nice
Stems summer 2011 collection of charming
ower-inspired pinks. From bold and glittery
to delicate and subdued, the lineup includes
pearly-shade Play the Peonies, coral-pink
Come to Poppy, shimmering fuchsia Be a
Dahlia Wont You?, and jam-packed glitter
shade I Lily Love You.
(888) 745-4030 x18317
na0711products.indd 136 5/24/11 3:08:42 PM
Nailites Starter UV Soak Of Gel Kit is great for
any tech looking to expand her nail services menu
oferings. In addition to Nailites Gentle Gel, the kit
contains a 9 Watt UV gel lamp, a gel brush, a shiner
block, top coat, nail le, and Something Wonderful
acid-free protein bonder, all packed in a duel-
handled clear bag for portability.
(888) 745-4030 x18323
www.nailsmag.com//18323 >>>
Zoyas newest Sunshine and Summertime
collections ofer six new metallics and
creams that are perfect for showing of
happy hands and feet this summer season.
Inspired by custom-made polishes for New
York Fashion Week, the collections feature
beautiful colors like Apple, Tanzy, Faye,
Mira, Breezi, and Arrej.
(888) 745-4030 x18322
Essies Summer 2011 Collection
is all about cheerful hues and
fun, breezy colors inspired by the
tropical climate of Brazil. Colors
include blazing orange Braziliant,
re coral Too Too Hot, tourmaline
pink Super Bossa Nova, amingo
citrine Meet Me at Sunset, blue
topaz Smooth Sailing, and seafoam
green Absolutely Shore.
(888) 745-4030 x18324
En Vogues new collection of Extender
Modeling Resins, Sealers, and Colour Gels
are available in a beautiful assortment of
shades for creating perfectly pretty nails
for clients. Modeling Resins are available
in Vanilla, Nude, and Rose; Sealers area
available in Opaque, Blush, Frost, and Pearl;
and the newest Colour Gel shades include
Azure, Crown Jewel, Denim, Ivy, Midnight
Shimmer, Paprika, and Sangria.
(888) 745-4030 x18321
LCN Magnetic Nail Polish is an exceptional nail polish that will
tantalize buyers. With the help of a magnet, the metal particles in the
polish will perform magic by producing fascinating designs on the nail
within seconds. Shake the desired Magnetic Nail Polish well, apply
generously, and hold the magnet right above the nail for 10 seconds
and wait until the polish has dried. That way you will easily obtain
exceptional nail art designs.
(888) 745-4030 x18352
BB Cosmetics latest A Touch of Greece Collection includes six new
shimmering goddess shades for the BB Couture for Nails line and
six new creamy gods shades for the BB Couture for Men line. The
goddess shades sparkle with glitters and iridescence, while the gods
shades standout as bright and bold colors.
(888) 745-4030 x18326
Body Drenchs green tea and bamboo Ultra Body Crme is the
perfect remedy for extra dry skin. With ingredients like jojoba,
oolong tea, and hydration beads, the crme works to not only
moisturize parched skin but restore it to a healthier state.
(888) 745-4030 x18325
Antoine De Paris Combination tool #915 is a dual pusher and scooper.
The Pusher side has a convex design so the tool can slide gently
and ef ciently over the nail plate to remove all pterygium, without
99.99% Germ Killing Power
Alcohol-Free
Natural Botanicals Moisturize &
Heal Damaged Skin
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Gentle Enough to Use Everyday
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Visit us at:
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scratching the nail. And the Scooper side gently cleans ef ciently with
one stroke. The Combination #915 is for both hands and feet and is
made from cobalt stainless steel.
(888) 745-4030 x18329
Buzz is the word surrounding GiGis newest skin collection featuring
natural, simple, and efective ingredients rich in antioxidants. The
Exclusive GiGi Blend promotes healing, reduces redness and brightens
skin with the combination of dark honey, niacinamide, licorice extract,
and Vitamin C. The new line will include Daily Facial Cleanser, Double
Action Facial Scrub, Night Firming Facial Moisturizer, Reviving Eye
Cream, and more.
(888) 745-4030 x18327
Richmond, Ontario, Canada-based Akzntz has come out with a
new line of its very own brush-on, soak-of gel polish, called Luxio.
The soak-of gels come in polish-like bottles and brush on easy like
polish, while soaking of in 10 minutes. The colored gels last for three
weeks without any chipping, smudging, cracking, or lifting, and have
24 custom colors for your clients to choose from.
(888) 745-4030 x18328

Bellissima Internationals Starter Kit has everything you need to
start ofering Bellissima Gel services right away. The soak-of gels
come in a range of colors as well as solid builder and sealant gels.
The kit comes in a convenient tote with Soak Away, Nail Wipe, les,
bufers, and more.
(888) 745-4030 x18332
www.nailsmag.com//18332 >>>
gel services. The kit includes coarse les,
medium les, and a buf ng block, as well
as a Cleanser, Bonder, Builder Gels, French
Tips, and a Top Gel. It comes in a convenient
lightweight tote bag.
(888) 745-4030 x18335
The new BioDefense Nailnity gel is a
hybrid of two recognized Epsilon gels:
BioDefense natural nail gel and Nailnity
nail extension cover gel. This new formula
shields the natural nail and forties it, giving
it the look of a healthy, strong natural nail. A
BioDefense manicure is a good alternative
to extensions for natural nail clients. Thanks
to its bio-friendly formula, a manicure with
this gel is dif cult to distinguish from the
look and feel of a natural manicure.
(888) 745-4030 x18338
Hand & Nail Harmonys Gelish Color Gels
apply like polish, with a twist cap and
applicator, but are cured in a lamp like gels.
They come in an array of colors, and cure in an
LED lamp in 30 seconds and in two minutes
in traditional UV lamps. Gelish stays on nails
for three weeks with no chipping or peeling
and soaks completely of in 15 minutes.
(888) 745-4030 x18339
Orly introduces Pro Italian Mandarin to its
comprehensive line of professional sized
manicure and pedicure treatment products
CNDs Almond Moisturizing Scrub is a thick,
luxuriant hand treatment that gently polishes
and conditions skin. The scrub exfoliates
dead skin cells with nely milled salts, rened
sugar, and soft jojoba beads, and it conditions
and softens skin with sweet almond oil, jojoba
oil, shea butter, and vitamin E.
(888) 745-4030 x18333
CuccioNaturals Stainless Steel Pedicure File
makes pedicure ling easier than ever. The
ergonomic le is 100% sanitizable and comes
with adhesive abrasives of 180-grit medium
and 80-grit coarse to cover the sensitive
areas of feet as well as the toughest calluses.
The abrasives come with 15 disposable sheets
so your clients receive the cleanest and safest
care possible.
(888) 745-4030 x18334
Entitys new brush-on gel polish, Entity 1
Color Couture, combines the long-lasting
and high-gloss durability of gel with
the ease and versatility of enamel. No
smudging, no chipping, and no dry time.
The primary collection comes with Entity
Prep, Nu Bond, base and top coat, as well
as 12 colors.
(888) 745-4030 x18337
Dashing Divas Gelife Soak-Of Gel System
has everything you need to get started with
I need help selecting a good UV light. What should I look for? Is price a good indicator? Why is it important to ask new clients if they have any
allergies? Im thinking about doing a client survey. What questions should I include and whats the best way to go about it? How do you thank
your competition model? I have a 50-year-old client with hard, brittle nails with recurring ingrown nails. Can I help prevent the ingrown nails?
How do I get a small business loan to open my own nail salon? What is the chemistry behind nail prep items that help with bonding? What are
color drops for acrylic monomers? Why arent my soak-of gels looking shiny after the rst few days? When mixing glitters, what gives more of
the 3-D look? Why do I have headaches at work? How can I get my nails to grow? What is your policy when it comes to putting enhancements
on teens? Is it true that most white gels do not cure all the way? How do I avoid raising prices in this economy when my product costs are
increasing? What is the best way to handle no-shows? Why did my clients natural nails suddenly become grooved? I have a new client coming
in and he told us he has athletes foot. How should I deal with this? Can I work on his feet? How do I approach our employees about staying in
the salon when its not busy? Whats the trick to getting dark glitters to cure when doing rock star gel nails? Is it better to perform pedicures with
or without gloves? A client wearing acrylics wants to come in weekly. Should another coat of acrylic be added or is there another procedure to
follow? How do I keep wraps from lifting on a client with poor circulation? Why do tiny white spots appear on my nished acrylics? How do I
know if a salon is right for me? Will the chlorine in swimming pool water afect nail polish colors? Can a booth renter make a commission for
retail in the salon she rents from? If oil causes acrylic nails to lift, then why are we urged to use it and to tell clients to use cuticle oil? How to
correct a vertical split in the nail? Where can I nd manicurist-themed wall art or good manicurist clip art? How do I get clients to book their next
appointment after their service is nished rather than calling just before they want to come in? What is the average shelf life for acrylic powder
and monomer? I am trying to keep my hours down and work shorter days but I just cant say no to my clients. Any advice? What do you do
to be environmentally friendly in your salon? When someone comes to me for an acrylic ll and I wasnt the one who put on the previous set,
does it matter what product I use? Can you embed nail art in gels? Should a beginner tech earn the same wages as a more season tech? What
techniques can techs use to keep salon conversations professional? What causes articial nails to turn yellow? What is the best way to market to
university students near a college campus? What should I wear on my rst day of work? Can you ofer any tips for keeping my books as full in the
fall and winter months? Is it true that when you remove calluses with a razor, they come back harder? Can you use any primer with any acrylic?
What does it mean to be an independent contractor? What causes the burning sensation when gels are curing? Do you bargain when it comes
to your prices? What nail shapes and polish colors are best for natural nail clients with short nail beds? Am I entitled to a key as a booth renter in
the salon where I work? Could chlorine in the water make my clients acrylics lift? How do I promote myself within a full-service salon when I am
the only manicurist? What methods and type of equipment do I need for paraf n
treatments? How do you warn your clients not to use lotion before they come in?
How do I determine my fee for party packages? How much space do I need to
have spa parties? Should we have clients sign a consent form prior to receiving nail
services? Whats the best way to keep rhinestones on the nail so they dont fall of
as easily? How do I re a nail tech? How should I respond when clients ask me why
they should pay a higher price for my services? Why do you choose not to wear a
mask when ling acrylics or gels? Do you discuss politics in the salon? Is there a
product that would help with the swollen and irritated cuticles for my nail biter client?
NAILSMAG.COM
everything a nail tech needs
gel. Nails will look awless for weeks and stay
as perfect as day one. Each Gel Polish comes
with a free matching Dare To Wear nail lacquer
that perfectly matches the Nobility gel polish.
(888) 745-4030 x18341
The Japanese-based Nail Labo has come out
with a new cheaper LED light for its Presto line
of soak-of gels. The light features some chang-
es to the previous design to cut production cost
and in-turn lower the price to the consumer.
Compact and lightweight, the light can be used
indenitely, so no more troublesome bulb re-
placements, and because there is no bottom
portion, clients are free to cover the hand or
foot when using. The light is able to cure Presto
gels in as little as ve seconds, making a full set
of gel nails in under 20 minutes a reality.
(888) 745-4030 x18351
Nubars kit for its UV Soak-Of Innity Gels
contains six colored gels, a clear builder,
brush, prep, prime, and more. Innity Soak-
Of Gels are high-shine gels that can replace
nail polish in a spectrum of colors. They apply
easily and soak of in as little as 10 minutes.
(888) 745-4030 x18345
Nouveau Nails Refreshing Mint Anti-
Spray is an anti-fungal prep spray that also
dehydrates the natural nail for polish or
for salons and spas. An indulgent collection
of treatment products to leave hands and
feet soft and renewed, the collection lends
a luxurious, exotic touch to any manicure
or pedicure, and can be used as a complete
system to exfoliate, detoxify, refresh, and
moisturize hands and feet for an enlivening
manicure or pedicure experience.
(888) 745-4030 x18346
NSI has added two new scents to the
luxurious Nurture Lotion line: Green Tea &
Ginger and Amber & Sandalwood. Both are
infused with Grape Seed Oil and Jojoba Oil,
and apply easily over the skin without leaving
a greasy residue. Packed with hydrating
emollients, these Nurture lotions will leave
skin silky and smooth and lightly fragranced
with an invigorating blend of aromas.
(888) 745-4030 x18344
Kupa Incorporated has excellent pedicure
bit that help make your pedicures easier
and more sanitary. Designed specically for
smoothing rough skin and calluses on the
feet, this diamond pedicure bit is hollow at the
center and features rings of diamond material
to keep the ling cool. This bit is disinfectable
and will not wear out.
(888) 745-4030 x18340
LeChat has new High Energy Neon colors
for its Perfect Match Soak Of Gel Polish. The
product applies like nail polish but wears like
Preciosa high Quality
at low price
thats the Mode way
www.modebeads.com | 718.765.0124
Mode Intl, Inc., 5111 4th Ave., Brooklyn, NY 11220
http://www.dollarnailart.com
http://www.bagsrep.com
mailto:sales@bagsrep.com
Take your nail art to the
next level with Nail Art
Clay Canes. Embed
thin slices into acrylic or
gel enhancements! The
BeautyTech Shoppe stocks
over 300 different designs
ready to slice and apply:
flowers, fruits, flags, critters and
holiday designs. Also available:
Decals, Glitter, 3D Stickers, Design Paper,
Educational DVDs, Nail Art Magazines and
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www.beautytech.com/shoppe
sales@beautytech.com 1-631-981-1273
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Your time is money, so make the most of it
with the very latest Designer French Tips
from
Shooting Star
. These premium half-well tips

require no blending or special prep work.
Simply apply using an overlay of clear acrylic or
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WORK SMART
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Tip Designs And All Content Shooting Star 2002-2011.
The past three years SheeKee designer Nickole
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art design. SheeKee covers mothers & daughters
to celebrities & business women in both a french
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to see our newest designs and company updates.
www.SheeKee.com | orders@SheeKee.com
855-SHEEKEE (855-743-3533)
www.nailsmag.com/
fifi/18127
These toe separators are water soluble,
biodegradable, and afordable. Engineered using
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Toezeeze will dissolve in running water! They ofer
unparalleled comfort and each Toezeeze can be
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toezeeze.com
877.411.TOEZ
www.nailsmag.com/
fifi/18127
M
ARKET
P
LACE
Time Pieces
$5.00 a pack every pack is diferent!
For a How To demo using Time Pieces,
visit www.masterworksbyamybecker.com
w To demo using Time Pieces,
masterworksbyamybeckercom
NAILS Magazine, 3520 Challenger St.,
Torrance, CA 90503 310/533-2400
www.nailsmag.com
Would
You
Like to Advertise
In The Marketplace?
PLEASE CONTACT:
Mary Baughman - East Coast
310.533.2412
mary.baughman@bobit.com

Michelle Mullen - West/Canada
310.533.2465
michelle.mullen@bobit.com
For that clear, icy look the nal touch to every
manicure. Try Oh So Wet Quick Dry Top Coat.
The top coat that offers long-lasting protection against
dullness and chipping.
www.qtickles.com
*
q-tickles@sbcglobal.net
Manufactured
since 1980
na0711products.indd 143 5/27/11 8:19:55 AM
enhancement prep. It contains thymol to help
discourage growth of fungus and bacteria
beneath enhancements. It also can be used
to spray sanitize les and implements.
(888) 745-4030 x18347
T4s iSpa has an iPod dock and hi-
speakers and a conical back that prevents
the music from bothering others. The spa
basin also features a SaniSmart jet that can
be used with a disposable liner, a single
hot/cold control mixer, a multi-functional
showerhead with backow prevention, push
button switches, and a built-in LED light.
(888) 745-4030 x18349
Young Nails has a new Color ManiQ
Collection for summer. The brush-on
gel polishes apply like polish but have
the extra durability of a gel and come
in a range of colors to meet any clients
preference. The colors for summer feature
a bright range of shades from purple to
pink to beige.
(888) 745-4030 x18350
Star Nails New Gel Master Tech Tool
Kit was innovated by Star Nails global
education director Elaine Watson and is
fully-stocked with every gel brush you could
need for hard gels, soft soak-of gels, and gel
nail art. The kit is made up of a dual-sided
metal handle; each brush head screws on
each side of the handle. One side applies
gel and the other side cleans up around the
cuticles. No need to drop a brush and pick
one up for each nail when you can just ip it
to the other side and continue working.
(888) 745-4030 x18348
The Belava Embrace is a sanitary solution for
high-end salons looking to ofer a luxurious
spa pedicure but are unwilling to yield in
their sanitation standards. The Embrace has
a high back, is plush, and is extra wide to
initiate the perfect snuggle. The Embrace is
also a massage chair with several settings.
In addition, the Embrace comes with an
adjustable manicure table and a sliding
heater/massager unit to accommodate
clients to their level of comfort.
(888) 745-4030 x18331
Backscratchers Extreme Powder Glaze
Acrylic Dip system incorporates resin
technology with high quality acrylic dipping
powder to create strong, naturallooking nails
that are easy to apply. Usable on tips or natural
nails, this system can help create a beautiful
set of nails in 30 minutes or less.
(888) 745-4030 x18330
866
.
348
.
Problem nails? Get the
solutions.
Since 1981
Protect and correct. Essie Solutions address every nail concern,
from strengthening brittle, weak nails to speed-drying for clients on
the go. Its performance-driven nail care thats always a step ahead.
na0711products.indd 145 5/25/11 8:17:00 AM
156
147
148-149, 150
151
152-153
154
155
156
157
158
159
160
161
PNI Worldwide
Premier Nail Source
Star Nail
Lexor Inc.
Hollywood Nail Supply
Nailite Inc.
Konad
Pedi World
The Nail Superstore
Beauty Millennium
Zyon Spas
Supply Source
D
S H E E T
A
L
AA E DDAA
Deal Sheet shows you all the bimonthly deals ofered
by your favorite manufacturers and distributors. Browse
through this issue, brought to you by NAILS Magazine,
before doing your shopping at your distributor.
Call your professional beauty products supplier directly
to take advantage of this months great deals. Tell them
you heard about them in NAILS Deal Sheet!
JULY 2011
158
147
148-149, 150
160
161
159
151
154
157
152-153
155
na0711ds.indd 146 5/25/11 6:16:10 PM
Available at an authorized PNI WORLDWIDE distributor near you. www.pniworldwide.com
Compact design, simple
one-switch operation,
easily transportable,
convenient carrying case
Duraffordability
Nail Drill Kit
THE BULLET ADVANCED TECH
Nail Drill
Includes 3
FREE bits
Includes 6 bits, 3 sanding
bands and A/C adapter
Includes 3 FREE bits
& handpiece cradle
CLASSIC
Forward/reverse operat|on
L|ghtwe|ght handp|ece
Tw|st-|ock b|t change
Foot peda| speed contro|
S|eek modern des|gn
0-25,000 RPM
Forward/reverse operat|on
Uses 3/32" shank b|ts
Nail Drill
BEST
SELLER!
NEW & IMPROVED
Twist-Lock Bit Change
Real Diamond Bits Golden Carbide Bits
Mandrel & Sanding Bands
All ProFiles
include a
NO-HASSLE
WARRANTY
na0711ds.indd 147 5/24/11 3:11:27 PM
Prices in this ad are valid July 1 through August 31, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.
TOLL FREE 1-800-727-1119
Phonc: (813) 931-3377 - Fax: (813) 961-7221
www.prcmicrnaiIsourcc.com
B
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T
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CRYSTAL
S-T-R-E-T-C-H
TOE RINGS
German
Callus Planer
Blades 10-ct.
TM
ACRYLIC
POWDER
.75 oz. 2 oz. 4 oz.
$2.95 $4.95 $9.95
Clear NB1101 NB1102 NB1103
White NB1104 NB1105 NB1106
Bright White NB1107 NB1108 NB1109
Pink NB1110 NB1111 NB1112
Bright Pink NB1113 NB1114 NB1115
Natural NB1116 NB1117 NB1118
French Dip NB1119 NB1120 NB1121
SingIc-Proccss UV GcI
UV Gel Sealer
1/2 oz.
Brush-On
Activator
Primer
$1.95
NB1022
$1.95
1/2 oz.
NB1023
Resin $3.95
1 oz. NB1026
Brush-On
Resin
$1.95
10 gm NB1025
Split Second
Activator Spray
2 oz. NB1058 $2.95
8 oz. NB1020 $4.95
Anti-Fungal
Prep Spray
2 oz. NB1057 $1.95
8 oz. NB1021 $3.95
Extender Tips
10-ct. 95
NB1052
Fiberglass or Silk Strips 1" x 36", 2 ct.
Fiberglass (NB1048) Silk (NB1049) $2.95
Also Available: Pre-Cut Fingers 70-ct.
Fiberglass (NB1050) Silk (NB1051) $2.95
Shimmer Gel NB1045
FIBREGEL
Pink NB1046
Clear NB1047
$12.95 your choicc
NO
MMA
ODORLESS ACRYLIC LIQUID
NB1055 $3.95 NB1016 $6.95 NB1017 $11.95
UV CURABLE
ACRYLIC LIQUID
ODOR FREE
4 oz. 8 oz. 2 oz.
Dust Masks Dust Brush Komfort Wedge Mushroom Pump Twist-Lock Pump Ceramic w/Cork Porcelain w/ Lid Triple Dappen Sonic Touch III Acetone Proof Litl Diprs 10-ct.
$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH $5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01 2 for $1NB0336 $9.95 LD1004
50-CT.
DAPPEN
DISH
DAPPEN
DISH
6 OZ 8 OZ
PUMPS
PURE KOLINSKY
Acrylic Brushes
#8 - $S.9S - #NB0400
#10 - $7.9S - #NB0401
#12 - $9.9S - #NB0402
#16 - $12.9S - #NB0403
#18 - $14.9S - #NB0404
Nylon Gel Brush
Flat Sable Acrylic Brush
Round Sable Acrylic Brush
Medium
$7.9S
$6.9S
#NB0300
StcriIizcr Jars
StcriIizcr Tray
#NB0302 $4.9S
$7.9S
Assortcd CuticIc Pushcrs
$2.9S
Your
Choice
2-Sided Straight Pusher #NB0203
Straight Pusher / Cleaner #NB0204
Spoon Pusher
#NB0201
Toc NaiI
CIippcr
Curved #NB0213 / Straight #NB0214
79
StainIcss
Stork
Scissors
#NB0208
Trappcr
CIippcr
TM
A B C D E F G H I
$4.9S
#4727
SALE!
Small
$1.S0
#NB0301
#NB0207
Locking Handle
Brush Cleaner
$2.9S
4 oz. #NB0410
100% KOLINSKY SABLE BRISTLES
ACETONE RESISTANT CLEAR HANDLES
ALUMINUM ACRYLIC BRUSH
Brush stores in handle!
$3.9S
BEST
SELLERS
FLEX TAPE
Waterproof Material
per roll
WE EXPORT
WORLDWIDE!
FREE APPOINTMENT BOOK & CATALOG
PHONE
:
1-800-727-111VL
:
CATALOG@PREMIERNAILSOURCE.COM
SE HABLA
ESPAOL
20-CT
(1-10)
ALOHA
#HT0001
BALI
#HT0002
CRISS
CROSS
#HT0003
FOREVER
PLAID
#HT0004
FUNKY
TOWN
#HT0005
PRINCESS
#HT0006
PSYCHE-
DELIC
#HT0007
RETRO
#HT0009
TINY
BUBBLES
#HT0010
SPIDER
WEB
#HT0011
10 STYLES!
CHOOSE FROM
7 COLORS!
6 STYLES!
CHOOSE FROM
CHOOSE FROM
TM
2-SIDED
NAII
ART

BRUSH
SET
3-PC BRUSH PEN SET
SHORT
MEDIUM
LONG
Chasticide
Hospital Grade
Disinfectant
16 oz. #PN114B
$3.S0
GAL. #PN114G
$12.9S
Brush Cleaner
Holder
SALE!
$2.9S $4.9S
HOLDS 8
BRUSHES
#NB0409
#NB0408
#NB0405
#NB0406
#NB0407
$4.9S
$4.7S
Spa Thong
Slippers
12-pr.
#SB0405 #SB0414 #MP102 #MP104D
PINK
GLASS
FILE
SAVE $40
$99.95!!!!!
DoubIc Spring
CuticIc Nippcr
$2.9S
$2.S0
#NB0205
AcryIic Nippcr
ProfcssionaI CaIIus PIancr
Gcrman
CaIIus PIancr
BIadcs 100-ct.
#NB0210
#NB0212
Extra Strength
Brush-On Glue
10 grams #NC0031 $1.95
Quick Bond Gel Glue
2 grams #NB0304
Rectangular Forms
$2.95 #NB0307
Horseshoe Forms
$2.50 #NB0308
FORMS
500-CT.
REUSABLE FORMS
20-CT
(1-10)
YOUR CHOICE:
#NB0191 Black
#NB0192 Burgundy
#NB0193 Red
#NB0194 Pink
#NB0195 French Pink
#NB0196 Beige
COLOR TIPS
PRE-ADHESIVE
STRIPS
FABRIC
Pink
Bright Pink
White
Bright White
Clear
X-Thick
Onezees Toe
Separators
25 each
$23.95 100-ct.
$99.95 Case (500)
#NAB0117
#NAB0116
#NB0212D
V Cut Out
#NB0101
X-Iong
Curvc
#NB0104
Frcnch
White
#NB0107
Squarc
#NB0100
No-WcII
White
#NB0108
No-WcII
#NB0109
HaIf-WcII
#NB0106
Tapcrcd
#NB0102
HaIf-WcII
CIcar
#NB0105
Spoon Pusher / Pterygium Remover #NB0202
NB1024
$4.95
4 oz. NB0323
8 oz. NB0324
Stainless Steel
Professional Cushioned Files 20-ct. $4.95
A Black 80/80 #NB0010 100/100 #NB0011
100/180 #NB0012 180/180 #NB0013

B Zebra 80/80 #NB0014 100/100 #NB0015
100/180 #NB0016 180/180 #NB0017
Hygienic Files 20-ct. $5.95 Individually Sealed
C Black 80/80 #NB0018 100/100 #NB0019 100/180 #NB0020
D Zebra 80/80 #NB0021 100/100 #NB0022 100/180 #NB0023
E Econo Cushioned Files 50-ct. $6.95
80/80 #NB0007 100/100 #NB0008 100/180 #NB0009
F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025
G Professional Pink Glass File $1.49 #NB0030L
H Professional Buffers 49 ea. 50-ct. $19.95
3-Way 49 #NB0031 / 50-ct. $19.95 #NB0031P
4-Way 49 #NB0032 / 50-ct. $19.95 #NB0032P
I Cuticle Eraser Stones 65 ea. #NB0033
20 EA 100-PK '.$/+ CASE (500) ./$/+
DISPOSABLE MINI BLOCKS
15 EA. 100-PK $13.95 CASE (1000j $119.95
MINI ARCTIC BLOCKS (EACH) #NB0040
'&&#F79AD8&&*&F97I;D8&&*&9
240/240
100/180
MINI ORANGE BLOCKS (EACH) #NB0041
'&&#F79AD8&&*'F97I;D8&&*'9
1X
USE
1X
USE
ARCTIC BLOCKS ARCTIC BLOCKS
TM
GUARANTEED NON-YELLOWING
49
#NB0037
SAIE! 10-CT.
$3.9S
3-Way Shiner Blocks
MINI-FILES 100/180 GRIT
BLACK #NB0038
ZEBRA #NB0039
20-ct. $2.50
NAIL BASIX BLOCKS EA. 100-PK CASE
Yellow Manicure NB0004 NB0004P NB0004C
Pink Pedicure NB0005 NB0005P NB0005C
SANITIZABLE BLOCKS EA. 100-PK CASE
Purple Med/Coarse NB0001 NB0001P NB0001C
Orange Med/Fine NB0002 NB0002P NB0002C
Blue Fine/Super Fine NB0003 NB0003P NB0003C
ARCTIC BLOCKS NB0034 NB0034P NB0034C
SALE!

SALE!
#SB0407
24-CT.
#
N
B
0
0
3
0
S
Lava Stone Mr. Pumice
Purple Pumi Bar
Mr. Pumice
Ultimate Pumi Bar
Tropical Shine
Colossal File
Extra Strength
Bullet Glue
BOX OF 250
$39.95
Twist-Off
Nozzle!
Dries in
Seconds!
#NC0305 20
#NB0310 NON-STICK
$3.95
5-CT.
#NC0134 $6.95
NEW & IMPROVED
C-CURVE STICKS
Shaping Tools
6-CT.
For A Perfect
C-Curve Every Time
SALE!
SALE!
1 oz. $6.95
SALE! $5.95
4 oz. $19.95
16 oz. $59.95
Sanitation Kits CELLUCOTTON
COIL
by Graham
Professional
#GPB102
10-FT.
SOAKER
TRAYS
SALE!
Xtreme Cut-Out
Xtreme Cut-Out
Curve
Xtreme V
Cut Out
Xtreme Cut-Out
White
Xtreme Cut-Out
Clear
XN301
XN304
XN308
XN303
XN306
XN407
XN302
XN305
XN406
Xtreme
Welless
Natural
Xtreme Curve XL
Xtreme Square
$9.95 / 500-ct. / Sizes 1-10
$2.95 / 50-ct. refills
$6.95 / 500-ct. / Sizes 1-10
$1.95 / 50-ct. refills
NAIL
BASIXTM
Xtreme
Welless
White
ACRYLIC LIQUID VIOLET MONOMER
NB1053 $2.95 NB1054 $4.95 NB1013 $6.95

NB1056 $3.95 NB1018 $6.95 NB1019 $11.95
4 oz.
4 oz.
8 oz.
8 oz.
2 oz.
2 oz.
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
Black #NB0035 Pink #NB0036
na0711ds.indd 148 5/24/11 3:11:33 PM
We accept ACH/E-Checks, Wire Transfers and these Credit Cards:
LOWEST PRICES GUARANTEED!
TAKE ADVANTAGE OF
TM
Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

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NAIL
BASIX
CARBIDE DRILL BITS
$4.95 EACH.
Large Barrel #NB0501
Small Barrel #NB0502
Cone #NB0503
Toothpick #NB0504
Football #NB0505
4-wk Backfill #NB0506
2-wk Backfill #NB0507
DIAMOND DRILL BITS
$2.95 EACH.
Large Barrel
#NB0508
Small Barrel
#NB0509
Cone
#NB0510
Backfill
#NB0511
Football
#NB0512
Toothpick #NB0513
Professional
UV Lamp
#NB1500
#NC0229 #NC0004
MIRROR
PANELS
& TIMER
$69.95 VALUE
#NB1504
$99.95 $11.95
DOUBLE TUNNEL
$49.95
MT-20
20,000 RPM
STEEL CASE
FWD/REV
#EDMT20
#NC0232
#NC0227
4 WATT & 6 WATT ALSO AVAILABLE
7 WATT #NC0231
9 WATT #NC0007
DRILL BITS
AND
ACCESSORIES
MANI-PRO
Razzberry
SALE! $149.95
$399.95 3 BITS [ ADJ. SPEED #KUPA1
15,000
RPM
UV Lamp / Removable Shade
$19.95
DRIED FLOWERS
3 var|et|es 8 co|ors 1 var|ety and co|or per pack
1000 ct. $29.9S
100 ct. $3.9S
#NB0518 Fine
#NB0519 Medium
#NB0520 Coarse
SANDING BANDS
Invcrtcd
Tapcrcd
BarrcI Bit
#NB0521
Pcdicurc
Bit #NB0522
$2.95
$2.95
Mandrels
49 #NB0517 $2.9S #NB0514
Chamois Buffer Bit Buffing
Stone Bits
Barrel NB0515
Cone NB0516
PIPE-FREE PEDI SPAS
STARTING AT $1495!
PEDI CARTS STARTING AT $69.95!
NAIL TABLES STARTING AT $169.95!
USA & CANADA
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free
shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
#PNI25
$99.95
$39.95
DRILL
THE BULLET
DRILL KIT
25,000 RPM
SALE!
$12.95
$4.95 EA.
Exclusive
Price!
Battery Operated
UV Lamp
144-CT.
#NAB0001
#NAB0002
#NAB0003
#NAB0004
#NAB0005
#NAB0006
#NAB0007
#NAB0008
#NAB0009
#NAB0010
Clear
Black
Blue
Gold
Green
Iridescent
Light Blue
Pink
Purple
Red
NAIL ART BRUSHES
TAHITI BORA BORA FIJI
#NAB0115
EACH
GLITTER STRIPS
STRIPING TAPE
SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS FIMO SHAPES ACRYLIC ROSES
DOTTING
TOOL
PER PK
PER PACK
$49.95 #SB0201
Softccz" X-Soft
Toe Separators
Onczccs" IndividuaI
Toe Separators
OriginaI" Thong-StyIc
Pedicure Slippers
10
PAIR
Pumice Sponges
SS
cach
20
PAIR
BOX OF 24
$11.9S
Heavy Duty 4-Way
Red Pedicure File
CASE OF 1440
$119.9S
CASE OF 360
$S9.9S
S0-PACK
$19.9S
EIcctric Mittcns SB0210
OR Bootics SB0212
UNIVERSAI IINERS
(Paraffin, Mittcns or Bootics)
S0 ct. $2.9S SB0217
Birchwood
Sticks
100-ct.
$1.9S
#
S
B
0
3
0
5
Gauze Wipes
#SB0317
100-ct.
Manicure Scrub
Brushes #SB0304
#SB0408
#SB0407 #SB0406 #SB0404
#SB0412
1S
EACH
Frcsh Sccnt Pcdicurc TabIcts
S-ct. #SB0100 $1.00
Frcsh Sccnt Iargc Pcdicurc TabIcts
10-ct. #SB0101 $6.9S
Manicurc BaIIs 10-ct. $1.00
Pink Grapcfruit #SB0102
Soothing Iavcndcr #SB0103
Icmon-Iimc #SB0104
Pedicure Socks
Black
#SB0409
White
#SB0410
$2.95 pair
Gentle Exfoliating
Sloughing Crme
Crme Mask Pedicure Scrub
Ice Cooling Gel Rock Salts
5 Gallons $59.95
($10 S&H)
Gal. $14.95
($5 S&H)
8 oz. $2.95
BOX OF 72
$9.9S
CASE OF 2880
$89.9S
Manicure Warmer $9.95
SB0215
SB0214
Includes 3 bits
and no-hassle
warranty.
Choose from many styles at
premiernailsource.com
View available colors online.
RHINESTONES
RHINESTONE SHAPES
144-ct.
$3.50
24-ct. $1
YOUR
CHOICE!
Acrylic Bit
Stand Holds 6
NB0523
$3.9S
100-CT.
Striper Brush #NAB0111
Detail Brush #NAB0112
Angled #NAB0113
Fan Brush #NAB0114
YOUR CHOICE!
MANY
COLORS
AVAILABLE!
VISIT OUR
WEBSITE!
MANICURE FIZZ PEDICURE FIZZ
WHITENING
SOFTENING
EFFERVESCENT
SALE $15.95
Enhance client comfort!
PNI NAIL TIDY
ORGANIZER
$19.95 #NC0127
PEDISTIL
Pedicure Foot
& Leg Rest
$19.95
#PediStil1
$11.95
#NC0128
PNI MANICURE CUSHION
Tcrry CIoth
Mittcns OR Bootics
#NB1507
49
EACH
#SF1000
#SB0300 #SB0301
25-CT.
WHITE
CUPS
$1.95
SALE!
DURABLE ACRYLIC
POLISH DISPLAYS
TABLE TOP DISPLAYS
Holds 30 Bottles - $19.95
WALL MOUNTED
EMPTY
DISPLAYS
Holds All Popular Brands
LACQUERS
TREATMENTS
TM
ArtClub
STRIPER
LACQUERS
$1.95
$2.95
1/2 OZ.
.6 OZ.
.6 OZ.
2.5 OZ.
$4.95
$2.95
1/2 OZ.
$2.95
1/2 OZ.
$3.50
LACQUERS
LACQUERS
.25 OZ.
$15.95
$3.50
.25 oz.
TREATMENTS
.33 OZ.
$4.25
TREATMENTS
TREATMENTS
TM
.5 OZ.
SHELLAC
GEL POLISH
GELAC
GEL POLISH
.33 OZ.
$4.50
COLOUR
EFFECTS
per roll
Peppermint Pedicure
Collection
#PNI12
Includes 6 bits,
3 sanding bands
and convenient
carrying case.
1/2 OZ.
240-CT.
$1.95
1200-CT.
$4.95
RHINESTONE
WHEELS
8 SHAPES
AVAILABLE
$4.9S
PAIR
NEW! SPA FIZZ
BUBBLE BOWL
$19.95
$13.95
PARAFFIN
WARMER
THERAPEUTIC
PARAFFIN WAX
$3.95 per pound
*
6 lb. Box $17.95
*
($5 S&H)
GOLD #NAB0227
SILVER #NAB0228
NAIL ART FOIL
1 LB. 6 LBS.
PEACH #SB0202 #SB0203
LAVENDER #SB0204 #SB0205
VANILLA #SB0206 #SB0207
BEST SELLER!
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
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JULY/AUGUST PROMOS
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*
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PRICES IN THIS AD VALID FROM JULY 1 TO AUGUST 31, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.
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na0711ds.indd 150 5/24/11 3:11:49 PM
na0711ds.indd 151 5/24/11 3:11:58 PM
The DECISION is
* Due to limitations of the printing process, actual colors may be different from colors shown in advertisement.
** Call for additional spa chair color selections.
Salon Matching Set Complete Tru-Touch

TM
Massage Cushion Set
Blue Copper Ruby Red
Blue Silver Sparkle Copper Gold Sparkle Ruby Red
MSRP: $2500
NOW: $1995
Made in USA
U
L C US
MSRP: $2495
NEW
2011
Auto-Fill
TM
Made in USA
U
L C US
*(Package includes matching Nail Table G, Customer Chair and Tech Chair for $199 per Qspa
purchase)
Cannot be combined with any other offers or additional discounts.
$
1
9
9
com
plete m
atching
set per Qspa
purchase
H
O
T

D
E
A
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Scan to see video
*(Package includes Complete Chair Cushion, Tru-Touch
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Cannot be combined with any other offers or additional discounts.
$
5
0
0
O
F
F
Price $1200
Sale Price $695
Upgrade Your Old Massage
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na0711ds.indd 152 5/25/11 7:29:05 AM
Trademark Disclaimer: Infnity, Iiberte, Q-Spa, V-Spa, Kidde-y, Elite Platinum, Mystique, Versas, Vista, Elite Ultra, Sani-Drain, PureFlo, Pioneering 'SMART Pedi-Spa, Auto-Fill, AutoClean,
Tru-Touch Massage and TT360 are the trademarks oI Iexor, Inc. Reproduction or reuse oI part or all oI trademarks are expressly prohibited without written permission Irom Iexor, Inc. Due to
limitation oI the printing process, product colors shown might look diIIerent Irom actual colors. Iexor will not be responsible Ior any misprint oI this advertisement. Iexor`s Iootspa specifcation
and prices may change without prior notice. Pedicure Spas are intended Ior proIessional used only, always Iollow your State Board`s sanitation and disinIectant guideline.
www.SHOPIEXOR.com 800-211-7404 Now fnd us on
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Go to www.ShopLexor.com
800.211.7404
Promotion Only Valid From: 7/1/2011 to 7/31/2011
July Promotion
Copper Ruby Red Blue Sky Black Onyx
MSRP: $2700
NOW: $2200
Exclusively by Lexor.
Auto-Fill is a standard Smart
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Made in USA
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MSRP: $2995
$3495 w/ DAS
infinity
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Digital Automated System
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(optional upgrade - not included in the promotional price)
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$
9
9 with purchase
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Get Nail Table L for $99 each per one Elite Platinum
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Cannot be combined with any other offer or additional discounts.
1 FREE Manistool & 1 Customer Chair SHURQH,QQLW\
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)5((1DLO7DEOH6SHURQH,QQLW\
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Spa purchased
-OR-
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While Spring and Summer are the gateway to relaxation for many, Salon owners know
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vlslt our webslte and onllne store at
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Artisan Complete Color Gel Kit
Includes 3 Best-Seller Soak Off Color Gels 1/4 oz, Soak
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Now $79.69 Reg. $113.85
Item # 129018
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ProTool USA" Carbldes
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na0711ds.indd 158 5/25/11 7:30:21 AM
na0711ds.indd 159 5/25/11 6:16:45 PM
na0711ds.indd 160 5/24/11 3:13:01 PM
na0711ds.indd 161 5/24/11 3:13:16 PM
} {
my other life
Your interior
space can give
you confdence
and make you
feel good about
yourself.

Cindy Walston, nail tech
In her other life: decorator
Whenever people would come to my house, theyd tell me, You should be
a decorator, says Cindy Walston, a 25-year nail industry veteran. Now
based in Portland, Ore., she lived in Rio Vista, Calif., at the time. I had a
large vintage home built in the early 1900s. It was what I was most proud of and that was what
propelled me to become a decorator.
Walston landed an opportunity to work with a local design company as a freelance decorator.
I worked on many homes, even businesses! she says. She became certied in the eld, but says
you really just have to have an eye for it. Scale and balance should come naturally to you.
Eventually she and a friend opened a country antique store that also housed her decorating
ofce. At this wild time, I managed to work long hours at the salon, cramming all my clients
within a three-day work week, she recalls. The rest of the week I was at the store, consulting
on homes, or doing store displays after hours. That was until her husband dropped a
bombshell. They had to move for his new job.
So here I am now in Portland. I bought a house and you guessed it Im decorating!
Walston is also in the process of opening a home-based salon. I love French country decor.
My home is very colorful, but my salon will showcase French whites, distressed glamour,
and vintage furniture. I have never been a fan of the traditional nail table, so I will have a
vintage French console table with curved legs. Once again Im bringing my two loves together
decorating and nails.
Interior decorating is a lot like doing nails. You create, you have your own style and
technique, and theres a before and after. Your interior space can give you condence and
make you feel good about yourself just like beautiful nails!
An Eye for Accessorizing
NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street,
Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing of ces. POSTMASTER: Send address changes to Nails, P.O.
Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take efect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87
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Please address Editorial and Advertising correspondence to the Executive Of ces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.
The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information
believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.
na0711mol.indd 162 5/25/11 9:58:45 AM
na0711mol.indd C3 5/25/11 12:57:50 PM
tucson, az
Rain? Whats that? Boasting an average of 350 sunshine-lled days a year, Tucson epitomizes the
warmth and beauty of the American Southwest. Surrounded by breathtaking landscapes of mountain
ranges and desert forests, this historical spot is not to be missed when Touring America.
NEW from OPI for FALL/WINTER 2011
For more information, contact your local OPI distributor. Call 800.341.9999 2011 OPI Products Inc.
NATIONAL RELEASE DATE: 8/3/11
TO SEE THE ENTIRE COLLECTION, TURN TO PAGES 2-3
MODEL IS WEARING COLOR TO DINER FOR
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WWW.NAILSMAG.

COM JULY 2011

Brush (Patent pending).

Disinfectant Cleaner Concentrate is the only product

|ear noe a ||q|e|eqarce.con

Micro Motor Drill

. These premium half-well tips

Salon Matching Set Complete Tru-Touch

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