Professional Documents
Culture Documents
MAXFORM
CHAMP
DON DONA
IS A NEW MAN
FREE! Compl iments of:
THE
SCOOP
ON
SUCRALOSE
(Is it safe?)
pg. 51
OCTOBER 2011 www.maxmuscle.com
AWESOME
OATMEAL
Taste-Great Tips
Hardcore
Moves
To Get
Amazing
Legs
pg. 26
5
FEEL GREAT
IN YOUR SKIN
POST-WEIGHT
LOSS ANSWERS
pg. 44
GET A
BETTER
PUMP!
pg. 58
WAYS
TO DEAL
WITH PAIN
23
MAX MUSCLE Customers get results!
Check out the
2011 MaxFormation Top 25!
See their stories and more online at
maxmuscle.com!
With over 150 stores nationwide, its easy to find a store near you!
For more information, visit us online at:
www.maxmuscle.com
with a MAX MUSCLE
Customized Nutrition Plan
The gym is full of people who work out every single day
and are still not meeting their goals. The most
important part that is often overlooked
is proper nutrition.
A MAX MUSCLE customized nutrition
plan is the only proven way to get results
every time. A Certified Fitness Nutrition
Coach will tailor the right plan
specifically for you. At MAX MUSCLE, you will
be able to benefit from the knowledge of our team of
experts. Visit a MAX MUSCLE store and get started
today. At MAX MUSCLE, our goal is getting you results.
Deanne lost 36 lbs!
Charles lost 64 lbs!
Erin lost 55 lbs!
2 WWW.MAXMUSCLE.COM OCTOBER 2011
30
Aesthetics Workout
Guys: don't just focus on
your pecs and arms. Here
are some tips and three
different workouts to help
you become an "X" man.
IMAGE
36
Smile Pretty
A teeth whitening proc-
edure that will have you
ashing a toothy grin.
38 Support It!
Fight back with products for
purchase that contribute to
one of women's greatest
enemies: breast cancer.
CTBER 2011 lSSUE 155
26
32
CONTENTS
HEALTH
18 Be Pain Free
If you suffer from chronic
pain, then you know how
debilitating and sometimes
depressing it can be. Here
are 23 ways to deal with
chronic pain...naturally!
COVER STORY
22 MaxForm Champ
Don Dona lost just over
108 pounds and 18 percent
body fat during Max
Muscle's MaxForm 2011
contest. Find out how.
FITNESS
26
COVER STORIES
Cover Photography:
Bruno, www.snapthepicture.com
Model: Don Dona,
Max Muscle's 2011 MaxForm
Life Challenge Champion
Make-up: Kaia Bellanca
www.KaiaBellanca.com
Check us out
online at
maxsportsandtness.com
48
46
51 Sugar Sweet & Safe
Articial sweeteners
have gotten a bad
rap, but you shouldn't
fear sucralose.
We dug deep to nd out
if it is safe ... and it is.
CUTTING EDGE
56 Liquid Nutrition
Max Muscle has an exciting
line up of liquid vitamin
supplements. Find out which
one best suits your needs.
COLUMNS
14 Forever Young
28 Better Life
58 Ask Dr. Harvey
For more information or to find the store nearest you, visit us online at
maxmuscle.com
with the Best in Concentrated
Liquid Nutrition!
VIT-ACELL Anti-Oxidant formula
gives you a high potency, great
tasting way to get your daily
nutrition. VIT-ACELL Anti-Oxidant
provides 100% or more of the
Daily Value of 13 essential vitamins
and over 60 major, trace and
ultra-trace minerals, beneficial
anti-oxidants and other key
nutraceuticals. This formula provides
you everything you need to support
athletic performance, muscle growth
and recovery, as well as great
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For that extra punch, VIT-ACELL
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AVAILABLE EXCLUSIVELY AT:
2011
MAXFORM
CHAMP
DON DONA
IS A NEW MAN
FREE! Compl iments of:
THE
SCOOP
ON
SUCRALOSE
(Is it safe?)
pg. 51
OCTOBER 2011 www.maxmuscle.com
AWESOME
OATMEAL
Taste-Great Tips
Hardcore
Moves
To Get
Amazing
Legs
pg. 26
5
FEEL GREAT
IN YOUR SKIN
POST-WEIGHT
LOSS ANSWERS
pg. 44
GET A
BETTER
PUMP!
pg. 58
WAYS
TO DEAL
WITH PAIN
23
2011
THE
OTHER
KABOCHA SQUASH SOUP WITH FRESH BASIL (Serves 4)
"Y3USAN)RBYTHE"IKINI#HEFs0HOTOSBY'REGG%VAN0HOTOGRAPHY
BIKINI KITCHEN
Susan Irby, the Bikini Chef, is a radio host for Bikini Lifestyles
on 790 KABC, an author and specialist in healthy bikini
cuisine. Follow her at twitter.com/thebikinichef or visit her
website at www.thebikinichef.com.
oes squash rarely come to
mind when thinking about
dinner plans? When done
correctly, squash can be
delicious and adds vital nutrients to
your healthy lifestyle. One squash
that often gets overlooked is Kabocha
squash, or Japanese Pumpkin. Its
pumpkin-like shape and green hues
make it the perfect fall vegetable.
Considered to be a bit of an
unknown squash, Kabocha squash is
sweeter tasting than butternut squash
and similar in texture and avor to
pumpkin and sweet potato. Kabocha
squash can round out healthy and
delicious meals, or become a meal
of their own when served as a soup.
This versatile vegetable can be
roasted, baked, steamed or enjoyed
any number of ways. Cut into cubes
and toss with pasta. Serve roasted
Kabocha squash dusted with a little
cinnamon and nutmeg as a side dish
to roasted chicken or sh. Add fresh
herbs like sage and rosemary for an
extra layer of avor.
Pureed as a soup, Kaboucha
squash provides a tasty, healthy,
low-calorie meal with a unique
serving option. Wow your family and
friends by serving the soup in the
squash itself. This simple, beautiful
presentation will create a dish so
enticing they wont even notice how
healthy it is!
Each delicious bite or spoonful of
Kabocha squash provides needed
ber, beta carotene, iron, vitamin C,
potassium, calcium, folic acid and a
few B vitamins. In varying degrees,
these nutritional properties aid in skin
care, hair care, improve the bodys
immune system and have a positive
impact on metabolism overall.
Kabocha squash is available in
early fall at most supermarkets,
Farmers markets, and you may even
nd them in the pumpkin patch!
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AWESOME
T
he thought of having to
scarf down a plain bowl of
mundane oatmeal zapped in
the microwave with water just
to adhere to your diet isnt exactly
appetizing. While its true that oats
are quick, easy and convenient, they
leave much to be desired in terms of
taste, excitement and variety. That
is, unless you know how to spice
them up. Lets rst take a look at this
super carbohydrate before we write
it off in favor of sweet potatoes or
wheat pasta.
For starters, the known health
benets of oats are simply amazing.
More than 40 studies have proven
that oats have the effect of lowering
LDL bad cholesterol. This benet
is due to the high amount of soluble
ber present in this super grain, which
has been proven to lower the risk
of heart disease as well. And while
By Alissa Carpio
on the subject of ber, its important
to point out that meeting daily ber
requirements is necessary to maintain
healthy gastrointestinal function.
Some studies show that individuals
with adequate daily ber intake have
better weight management as well.
Oatmeal is an incredible whole
grain. The Food Pyramid recommends
that half your grain intake come from
whole grains. Necessary vitamins and
nutrients found in the bran and germ of
the grain are lost in the milling process
of rened white grains. Whole grains
provide satiety (feeling of fullness),
promote digestive health, lower blood
pressure and cholesterol and lower risk
of developing colon, stomach, rectal
and prostate cancers. Whole grains
may also reduce risk of developing
Type 2 diabetes and help control blood
sugar among diabetics. Whole grains
such as oatmeal are broken down by
Tired of eating the same bowl
of oatmeal every morning
to get those complex carbs?
Spice it up.
FUN FACTS
ON OATMEAL
80 percent of American
households have oatmeal in
their cupboards.
The most popular toppings for
oatmeal are milk, sugar, fruit
and butter.
Oatmeal costs about 15 cents
per serving.
January is Oatmeal Month,
created by the Quaker
company in the 1980s.
Oatmeal cookies are the
number one non-cereal use
for oatmeal, followed by
meatloaf.
An 18-ounce container of
Quaker Old Fashioned Oats
contains 26,000 rolled oats.
49 OCTOBER 2011 WWW.MAXMUSCLE.COM
the body into glucose. Glucose is the
bodys primary and preferred energy
source, especially during moderate-
and high-intensity physical exercise.
Oats are a nearly perfect option as
they provide a sustained release of
complex carbohydrates, allowing a
constant stream of energy to fuel your
body and provide blood sugar stability.
NOT ALL OATS ARE CREATED EQUAL
The process of making oat meal
involves de-husking, heating and
cooling to create oat groats. The
oat groats are then processed in one
of several ways: milling (ne, medium
or coarse), steamed and attened to
create the familiar rolled oats; cut,
steamed and rolled to make quick-
cook oats; or simply cut or broken to be
deemed steel-cut oats. When it comes
to health benets, the less processing
the oats go through before being
packaged leads to a higher nutritional
value. That being said, your best bet is
either oat groats or steel-cut oats. Old-
fashioned oatmeal and quick-cook
oats are next in line. Most of these have
had the oat bran layer removed, and
thus vital nutrients. Instant oatmeal,
as in packets, is the least healthy due
to the most processing of the oat. In
addition, most of these have articial
avorings, colorings and sweeteners
added. Even the plain original avor
of a popular brand of instant oatmeal
contains caramel coloring and a soy
gum base. The good thing is these
processed oats have been fortied
with additional vitamins A, C, iron and
calcium, which help bring the vitamin
and mineral count higher. However,
supplemental vitamin fortication is
not always as well absorbed as the
natural nutrients found in foods.
So now youre ready to throw
a pot on the stove and cook up
a batch of steel-cut oats. But
how do you make it tasty while
keeping it healthy? Add a pinch
(about 1/8 teaspoon) of salt
to the batch of oats while its
cooking. This will help bring
out the natural nutty avor
of the oats, as well as any
avors you may add to the
HOMEMADE APPLE
PIE OATMEAL
INGREDIENTS
s cup (cooked) steel-cut oats or
cup (dry) old-fashioned oats
s teaspoon cinnamon
s cup cooked diced apples (make
yourself or use packaged in 100% fruit
juice)
s 2 Tbs. nely chopped walnuts
s Honey, to taste
s Low-fat milk, soy or almond milk
DIRECTIONS
Cook oats according to directions, then
stir in all remaining ingredients.
SPICY PUMPKIN
PIE OATMEAL
INGREDIENTS
s cup (cooked) steel-cut oats or
cup (dry) old-fashioned oats
s teaspoon Pumpkin Pie spice
s cup canned pumpkin (not pumpkin
pie lling)
s 1 Tbs. ground axseed (axseed mill)
s 1 cup nonfat Greek yogurt
s 1 Tbs. agave nectar
s 1 Tbs. honey (if more sweetness
desired)
DIRECTIONS
Cook oats according to directions, then
stir in all remaining ingredients.
Think outside the box and be creative when prepping your oats. Oats add thickness, texture and a nutty
wholesome avor to any recipe. Dont just make them sweet; oats can boost up savory dishes. Use them
in meatloaf, combine them with brown rice in your stir fry and bake with oats, too.
OATS THROUGHOUT THE AGES
2000 BC: Oat grains found among Egyptian remains
1602: Oats rst brought to North America and planted off the
coast of Massachusetts
1786: George Washington sowed 580 acres of oats
1908: The rst oatmeal cookie recipe, oat cakes, appears on a
box of Quaker Oats
nal product.
Oats are a great high-energy
complex carbohydrate source, but
to make a balanced meal requires
the addition of healthy fats and high-
quality protein. This can be as simple
as stirring in a scoop of protein powder
and some milk or dairy alternative,
such as soy, hazelnut or almond milk.
Nonfat yogurt or Greek yogurt gives a
tangy creaminess to the oatmeal. For
a little more avor and texture, you
can add chopped nuts to your oats.
Slivered almonds, chopped walnuts
or pecans are delicious choices. Add
some fresh fruit to your dish and
things really start to get exciting.
Strawberries, blueberries, sliced
banana, or even peaches are great
options. Dried fruit makes your oats
quite scrumptious, although watch for
added sugars. Try dried unsweetened
cranberries, raisins or blueberries.
Liquid sweeteners work quite well with
oats since they mix thoroughly. For
healthy natural options, choose honey,
agave nectar or a bit of maple
syrup. MS&F
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By Allison Van Heusen
Sucralose, found in Splenda
and many other sugar-free or
diet items, has come under the
gun a few times, so we're here
to help set the record straight.
L
et's face it: if you're trying to eat
a healthy diet, sugar and sweets
typically get the boot. Thankfully we
have articial sweeteners that are hundreds
of times sweeter than the real deal, but minus all the
calories. But articial sweeteners often get a bad rap.
And sucralose, most commonly sold as Splenda, is no
exception. Perhaps your mother told you it would cause
cancer. Maybe your brother said he read somewhere that
Splenda (sucralose) will make your stomach stick out. Or
maybe youre afraid that sucraloses chemical component,
chlorine, is going to damage your organs somehow.
Well, I want to help set the record straight. I dug through
mountains of information (some credible, others not so much)
to help separate fact from ction. You might be surprised to
learn that I couldnt nd one piece of credible evidence in a
peer-reviewed medical journal stating
that Splenda (sucralose) is bad for you.
So, lets get to it. Lets nd out
what sucralose is, how it works, why it
and other articial sweeteners have so
many naysayers and why the evidence
against sucralose doesnt really
have a leg to stand on. But, in
the end, you can decide for
yourself.
What is this stuff?
To make sucralose, you
start with sucrose (table
sugar), selectively
remove three hydrogen-
oxygen molecules, then
replace them with three chlorine
molecules. Most commonly sold as
Splenda, sucralose is 600 times sweeter than
sugar and currently approved for use in more than 80
countries. The U.S. Food and Drug Administration (FDA)
approved sucralose in 1998 after reviewing more than 110
animal and human safety studies conducted over 20 years.
Because of the structure of the sucralose molecule, it is not
absorbed by the body (cant pass through the intestinal wall)
and therefore is calorie free, will not raise your blood sugar,
and as a bonus, wont give you cavities.
For the record, because sucralose is so much sweeter
than sugar, Splenda is bulked up with maltodextrin, a starchy
SUGAR
SWEET &
CALORIE
FREE
52 WWW.MAXMUSCLE.COM OCTOBER 2011
powder, which also helps it to measure more like sugar. In
fact, Splenda is 99 percent maltodextrin and only 1 percent
sucralose. So no, Splenda is not a natural product, as is
stated on their website. It is a calorie-free sweetener that is
made from a process that starts with sugar.
Is it safe?
The current critics of articial sweeteners, and there are
many, say articial sweeteners can cause everything from
sleep disturbances and sexual dysfunction, to Lupus,
diabetes and cancer. Back
in the 70s, Sweet N Low
took a big hit when a study
linked saccharin to bladder
cancer in lab rats. However,
according to the National
Cancer Institute and other
health agencies, no sound
scientic evidence exists
that saccharin or any other
articial sweetener approved
for use in the United States
today cause cancer or other
serious health problems.
But if you surf the 'net
for sucralose, the hits
regarding the hazards of
this articial sweetener
are endless. If you look
closer, you might start
questioning the source of the
information. One website,
www. t r ut habout spl enda.
com, for example, shows
a little girl staring at a plate
of cookies with a terried
look on her face under the
banner, Do you know what
your children are eating?
However, when reading the
ne print at the bottom of the
screen, you will nd that the
website was created by The
Sugar Association (which
represents beat and cane
sugar farmers of America).
Another site featuring Dr.
Janet Starr Hull, who wrote,
Splenda: Is It Safe Or Not?,
touts the harmful effects
of the chemical component
in sucralose, chlorine. But,
Hull earned a bachelor's in
geology, she has no medical
degree, she is not a registered dietician, but she does
have a "PhD in holistic nutrition (from a non-accredited
correspondence school that suddenly closed in 2010
without refunding millions paid by current students who are
now suing the college). From her website, she is selling two
books, hair analysis tests, a detoxication kit and nutrition
counseling. All that aside, I took notes on the most common
of these toxic side effects and went looking for data to
support the websites claims.
How can I find credible information?
To nd what is considered to be credible research, it is
important to look at studies published (on paper, not just
online) in peer-reviewed medical journals because you know
the study was done by a credible MD or PhD, that the testing
methods and data collection were properly executed, and
an adequate amount of subjects were included to make the
studys ndings statistically signicant and valid. The peers
who review are also MDs or PhDs, not someone who posted
an opinion online. A great place to nd these studies is www.
pubmed.gov, a service
of the Unites States
National Library of Med-
icine, which provides
free access to MEDLINE,
the NLM database of a
wide variety of science
journal articles. Here is
what studies published
in peer-reviewed medical
journals showed about
sucralose.
One study conducted
on rats and published
in Food and Chemical
Toxicology in November
2010 found that sucra-
lose did not harm or ef-
fect any of the rats ge-
netics. Genetic changes,
when they do occur, can
lead to cancer. A previ-
ous study published in
the same journal, com-
pared sucralose and its
two main metabolites
(the substances it breaks
down to when metabo-
lized in the body) to a
known neurotoxic arti-
cial sweetener, 6-CG.
The study found no
changes in the central
nervous system (CNS) of
the mice and monkeys
taking sucralose and its
metabolites, but did nd
CNS damage from sub-
jects taking the 6-CG.
Another study found
that repeated exposure
to sucralose in newborn
baby rats (comparable
to 1 to 4 week old hu-
mans) did not result in any damage to their brains or their
behavior as adults.
The most damning study, which comes from Duke
University, reported that in rats, Splenda increased body
weight, decreased benecial intestinal bacteria and might
interfere with the absorption of nutrients and drugs. But
when this study was examined in depth by a panel of
credible medical experts, the results (published in peer-
reviewed journal Regulatory Toxicology and Pharmacology)
ZEROING IN ON XYLITOL
Xylitol is a sugar alcohol, which is a carbohydrate that
naturally occurs in certain fruits and vegetables, but can
also be manufactured. Sugar alcohols are not sweeter
than sugar. In fact, some kinds are less sweet than sugar.
They do contain calories, but are lower in calories than
actual sugar. In spite of their name, sugar alcohols dont
actually contain ethanol, the alcohol found in adult
beverages. Sugar alcohols can be found in chocolate,
candy, toothpaste, mouthwash, baked goods and sugar-
free chewing gum.
Possible benets of sugar alcohols include weight
control, because they contain fewer calories than sugar,
about 2 calories per gram; and better blood sugar control
for diabetics, because of their lower calories and the fact
that they dont completely absorb in the body. Also, sugar
alcohols dont promote cavities, which is the reason they
are often in gum.
Labled as GRAS (generally recognized as safe) by the
U.S. Federal Food & Drug Administration, there are few
health concerns associated with sugar alcohols. When
eaten in large amounts though, usually more than 50
grams but sometimes as little as 10 grams, sugar alcohols
can have a laxative effect, causing bloating, intestinal
gas and diarrhea.
Source: MayoClinic.com
53 OCTOBER 2011 WWW.MAXMUSCLE.COM
were decient in several critical areas
and that the study conclusions are not
supported by the data presented.
The only animal study I found showing
any harmful effects of sucralose was
published in Food and Chemical
Toxicology in 2000. For this study,
rats were fed 1, 2.5 and 5 percent
of their daily food consumption in
sucralose for 4 or 8 weeks. There
were no toxicologically signicant
effects observed at the 1 percent or
2.5 percent dietary levels. However,
the rats administered 5 percent
sucralose, showed decreases in
food consumption, weight gain,
and tissue changes in their spleen
and thymus.
Before you get all worked up
about these results, lets think
about this in human consumption
amounts. Splenda, according to the
package, has 0 calories per serving
(1 tsp) based on a 2,000 calorie diet.
For our purposes, lets say it has 1
calorie per teaspoon. If a person
eats a 2,000 calorie diet, he or she
would have to consume 2 cups of
sucralose a day and dont forget that
Splenda is only 1 percent sucralose
so you would need to consume around
200 cups of Splenda per day for 4 to 8
weeks to match the rats in this study.
That's a lot of Splenda!
According to the FDA, research
shows sucralose to be well tolerated
and showed no indication that adverse
effects on human health would occur
from frequent or long-term exposure
at the maximum anticipated levels
of intake. A repeated dose study of
sucralose tolerance in human subjects
published in Food and Chemical
Toxicology in 2000, showed that human
blood chemistry, urinalysis and EKG
tracings were unaffected by sucralose
administration for up to 12 weeks. A 13-
week tolerance study published in this
same article found no changes in the
subjects vision or eye structure.
Another study, published in the Journal
of the American Dietetic Association
in December 2003, ran a multicenter,
double-blind, placebo-controlled,
randomized study on subjects with type
2 diabetes who were given doses of
sucralose approximately three times the
estimated maximum daily intake. The
results showed no clinically meaningful
differences between the groups in any
safety measure and that sucralose was
as well tolerated. I did nd one case
study in the journal Headache published
in 2006 of one female subject who
had migraine headaches triggered by
sucralose.
But isn't chlorine bad?
Remember, each sucralose molecule
has three molecules of chlorine attached
to it in a form called chloride. First of all,
because the sucralose molecule cannot
pass through the intestinal walls, it is
never absorbed into the blood stream,
and therefore no chlorine makes it
into your system. But, if you are still
concerned about chlorine, let me put
your mind at rest.
Chlorine is essential for humans to
live, you would literally die without
it. According to the book, Clinical
Methods, published on the National
Center for Biotechnology Information
website, chloride (the same form as
found in sucralose) is in your blood and
in the uid surrounding all of the cells in
your body. Chloride carries an electrical
charge in the body, like sodium and
potassium, which is why they are
called electrolytes. This electrical
charge allows your nerve cells to work,
allows muscles to contract (including
your beating heart), and helps regulate,
along with sodium and potassium, your
bodys uids and pH balance. Stomach
acid is made of hydrogen and chlorine
(hydrochloric acid), which we need for
proper digestion. And, unless you have
certain kidney diseases, chloride does
not build up in the body, it is ltered
out of the blood by the kidneys and
excreted in urine. If you need even
more convincing, Im willing to bet that
you put chlorine on your food at almost
every meal. Table salt is a combination
of sodium and chlorine called sodium
chloride.
So folks, what have we learned?
First, dont believe everything you read.
Research the claims using credible data.
Second, sucralose is a safe articial
sweetener. It will not give you cancer,
wont affect your vision, change your
genetics or damage your central nervous
system. It doesnt harm your intestines,
cause gas or bloating. Medical literature
shows that, like most things, when used
in moderation, sucralose is a safe and
well tolerated articial sweetener.
If you dont tolerate it for whatever
reason, like the lady with the migraines,
dont eat it. As far as weight loss is
concerned, Splenda can help in terms
of cutting out calories from sweets, but
it is not the answer. If you eat a healthy
diet and exercise, you will shed pounds
(surprise!). Plus, you can safely save a
few calories by drinking diet beverages
or putting that yellow packet in your
coffee or tea. MS&F
A LIGHT & FLUFFY FILLER
Maltodextrin is a processed natural sweetener and ller made from corn, potato, rice or
wheat. Actually, maltodextrin is similar to Stevia, as it is a highly processed or rened
form of a naturally occurring substance. Even when made from wheat, maltodextrin
is gluten free because it is such a highly processed ingredient that the protein is
removed, rendering it gluten free. The U.S. Federal Food & Drug Administration denes
maltodextrins as nutritive saccharide polymers that consist of D-glucose units linked
together. They are prepared as a white powder and are generally recognized as
safe (GRAS) as direct human food ingredients at levels consistent with current good
manufacturing practices.
Maltodextrin has an excellent safety prole as it is in many products, including
infant formula, baked goods, snacks, cereals and hydration beverages. It is used for
hospital tube feeding diets, and even used as an alternative to glucose in an IV form
to rehydrate very young children who have diarrhea. According to Bastyr University
Clinic, maltodextrin is also commonly used to treat malnutrition in patients with cirrhosis
of the liver.
CHEMISTRY 101
To make sucralose, you start with sucrose (table
sugar), selectively remove three hydrogen-
oxygen molecules, then replace them with
three chlorine molecules.
Sucrose molecule (sugar)
Sucralose molecule (Splenda)
40
30
20
10
MAX GOURMET
High Protein, Low Carb
w/ a milkshake taste
MAXPRO
The SUPER Protein Blend
w/ whey protein concentrate,
whey protein isolate and
potassium caseinate.
TRIPLE WHEY
The Threefold Threat
w/ TriPro Complex
WHEN SEARCHING FOR THE ABSOLUTE BEST IN PROTEINS, YOU CAN COUNT
40
30
20
10
MAX LEAN PROTEIN
The High Protein Fiber Blend
perfect for weight management
HIGH 5
5 Synergistic Proteins for the
active lifestyle
ISO EXTREME
The highest concentrated percentage
of whey polypeptides available
(over 90% pure).
ON MAX MUSCLE TO ROUND UP
TH
IS N
O
TO
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U
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E-U
P IS
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A
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B
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GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU!
56 WWW.MAXMUSCLE.COM OCTOBER 2011
LIQUID
NUTRITION
t is almost a full-time job
these days to make sure
we get everything our
bodies need from whole
food sources. A job most
of us cannot possibly
complete every day. Thats
why supplementing with a quality
multivitamin supplement daily is vitally
important. But how do you know which supplement to trust
your health and longevity to?
There are several aspects of a multivitamin to consider
that will help you weed out the posers from the real deal.
The most important things to consider are absorbability,
quality of ingredients, potency and completeness. After
all, what good are the nutrients in a multivitamin if they
are not in the correct ratios, forms and quality that assure
proper assimilation into the body? All too often consumers
are wowed with big percentages and false promises. But
truth be told, when was the last time you could actually feel
the difference from a multivitamin youve taken? Probably
never, right? Well Max Muscle Sports Nutrition has carefully
developed the highest quality, most absorbable multivitamin
on the market today. Wed like to introduce you to the Max
Vit-Acell line of concentrated liquid nutrition.
Max Vit-Acell is the only multivitamin/multimineral/
antioxidant formula that uses the potent delivery system,
EMUSOL Micellized. This liquid blend will rush the vitamins
I
into your system and leave you feeling
alert and attentive without the use of
synthetic stimulants, which if taken
too frequently, can wear on your
adrenal glands and leave you feeling
burnt out. In fact, Max Vit-Acell is one
of the rare multivitamins that you can
tell is actually working shortly after
taking it. It has at least 100 percent of
the recommended daily intake of 13 vitamins and more than
60 major, trace and ultra-trace minerals. The nutrient and
antioxidant prole that Max Vit-Acell provides gives your
body the essential micronutrients it needs to allow normal
system functions to occur and to promote a homeostatic
environment.
Max Vit-Acell is just what the doctor ordered to combat
those nasty free radicals and slow the effects of aging. Max
Vit-Acell also contains the potent green tea leaf extract, gink-
go biloba leaf extract, grape seed extract, Korean ginseng
root extract, citrus bioavonoids, rutin powder and hesperi-
din extract to support the bodys natural immune and energy
systems. And with the addition of two full grams of L-glycine
for healthy growth hormone production and 500 mg of glu-
cosamine for joint cartilage support, this is one super vitamin
that you will be thankful you found. Go ahead and compare
Max Vit-Acell to other multi formulas out there. You will be hard
pressed to nd a more complete, more absorbable or more
powerful formula. MS&F
NOT GETTING ENOUGH NUTRITION IN YOUR DIET?
MAX MUSCLE HAS YOU COVERED WITH THREE
DIFFERENT VARIETIES OF MAX VIT-ACELL.
NOT SURE YET? You
can always head down
to your local Max Muscle
Sports Nutrition store to
try a free sample of Max
Vit-Acell. Youll feel the
difference right there in
the store! To find a store
near you, please visit
www.maxmuscle.com.
57 OCTOBER 2011 WWW.MAXMUSCLE.COM
For more information or to find the store nearest you, visit us online at
maxmuscle.com
AVAILABLE EXCLUSIVELY AT:
* 0emprehensve 6reens anJ
Frut 8IenJ FermuIa
* Fewerheuse ef
Fhytenutrents
* 8ch n AntexJants
* 0entans Frebetc 0uItures
te 5uppert 6I KeaIth
* 0entans 0encentrateJ AIee
vera {nner fIet)
* 100% Vegetaran/Vegan
* AII KaturaI ~ Ke ArtfcaI
0eIers er FIavers
* Ken-0ary anJ Lactese-Free
* Ke FIIers, 8nJers er
Excpents
MAX VIT-ACELL
CITRUS BLAST
is a great once-daily multivitamin/multimineral
supplement for those who already get at least their
five to nine servings of fruits and vegetables every
day. This will assure that your body gets the head
start it needs in the morning to accommodate the
demands of the day to come. Just one ounce with
your breakfast and you are on your way to
superior health.
MAX VIT-ACELL
ANTI-OXIDANT
comes in a tasty Berry Blast flavor and adds a
dense antioxidant blend that includes apple, grape,
pomegranate, acai and elderberry. With all the
benefits of Vit-Acell Citrus Blast, Vit-Acell Anti-
Oxidant is perfect for those who struggle to get their
five to nine servings in daily. Dont stress if you cant
get them in all the time. Max Vit-Acell
Anti-Oxidant will pick up the slack.
MAX VIT-ACELL
ENERGY
is perfect for the individual who needs a healthy
boost of sustainable energy to get them going.
This blend not only delivers to your body all the
benefits that Vit-Acell Citrus Blast, but also a blend
of natural caffeine via extracts such as green
coffee beans, guarana, yerba mate and kola. With
a delicious Citrus Charge flavor, you wont believe
that it is actually good for you.
TO MEET YOUR UNIQUE DAILY NEEDS
CONCENTRATED
FORMULATIONS
3
At Max Muscle, we realize everyone is unique with different
nutritional needs. That's why we've created three different
formulations of our ever-popular Max Vit-Acell.
COMING
SOON!
58 WWW.MAXMUSCLE.COM OCTOBER 2011
ASK DR.HARVEY
By Phil Harvey, PhD, RD, FACN
BOOST PERFORMANCE
M
ax Nitro 2 was formulated
to promote the bodys
production of nitric oxide
(NO) to optimize blood
ow, oxygen and nutrient delivery for
enhanced muscle pumps, intensity
and power. Max Nitro 2 is composed
of a rapid responding molecular matrix
of powerful ingredients to promote
the production of NO by supporting
the key enzyme responsible for this
process called eNOS.
NO is an important signaling mole-
cule involved in numerous physiologi-
cal and pharmacological processes in
the human body. NO is formed by the
action of the enzyme, endothelial nitric
oxide synthase, or
eNOS, on the amino
acid substrate, argi-
nine. Optimal eNOS
activity is important
for converting argi-
nine to NO in athletic
performance as NO
results in expansion
of the blood vessels,
which enhances
blood ow, oxygen
transport and nutri-
ent delivery to skel-
etal muscles.
Max Nitro 2
was designed to
provide two levels
of support for NO production: the
amount of arginine substrate needed
for the production of nitric oxide and
amplication of the eNOS enzyme
that facilitates the production of
nitric oxide. For the substrate, or
fuel source, to produce NO, we
have added a proprietary blend of
three extreme forms of arginine for
maximum pharmacokinetics, including
arginine alpha-ketoglutarate (A-AKG),
arginine ketoisokaproate (A-KIC) and
arginine monohydrate HCl. A-AKG is a
powerful and special form of arginine
resulting in dramatic NO release.
Arginine ketoisokaproate and arginine
monohydrate HCL provide the other
two forms for boosting NO levels.
Max Nitro 2 contains citrulline, an
amino acid tightly linked to arginine
metabolism. Citrulline plays a pivotal
role in supplying arginine to eNOS and
has the unique ability to recycle itself
to maximize and sustain NO levels for
extended vasodilation benets and
muscle pumps.
Quercetin belongs to a group of
plant pigments and is a dietary avo-
noid. New research has shown ben-
ets of quercetin on NO bioactivity of
the blood vessels and protecting NO
for extended NO kinetics. Resveratrol
is a powerful bioactive polyphenolic
compound found in red wine. Exciting
new research has shown that resvera-
trol upregulates eNOS
mRNA expression re-
sulting in enhanced
NO production. Vita-
min C has been known
to have benecial
vascular effects. Vita-
min C increases the
bioavailability of NO
and may prevent en-
dothelial dysfunction
by scavenging free
radicals. Additionally,
vitamin C enhances
the effects of citrulline.
Other science-sup-
ported ingredients to
increase NO produc-
tion include thiamin and niacin. These
essential vitamins have been added
along with a special patented form of
magnesium chelate glycinate to sup-
port optimal enzyme function.
Any healthy athlete participating in
strength, high-intensity and endurance
sports wanting explosive muscular
strength and insane pumps will
benet from Max Nitro 2. Max Nitro
2 was designed to work perfectly
well on its own, but can be stacked
with other MMSN products like Pro
BCAA, XTR, GlutaMatrix or Iso-X. The
recommended dose of Max Nitro 2 is
four fast-acting capsules prior to any
workout.
MS&F
These statements have not been evaluated by the U.S. Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Always consult your
healthcare practitioner before using this product.
For more information or to find the store nearest you, visit us online at
maxmuscle.com
AVAILABLE EXCLUSIVELY AT:
N
ITR
IC
O
X
ID
E M
O
D
U
LA
TO
R
M
A
X
w
i
t
h
WITH THE MOST COMPLETE
POST-EXERCISE MUSCLE
RECOVERY FORMULA!
Max ARM (Anabolic Recovery Matrix) from
Max Muscle Sports Nutrition was created to
be the most comprehensive post-workout
formula available, providing the necessary
nutrients to support maximum muscle mass
activation, restore fluids & electrolytes,
replenish glycogen and accelerate overall
muscle recovery and repair. Max ARM
provides bioactive ingredients to support
muscle enzyme activators of protein synthesis.
Dont underestimate the need to ARM
your bodies defenses against fatigue and
recovery time after intense training.
KEY FEATURES
MuItI-FractIonaI Whey ProteIns
and FuII-Spectrum Carbohydrates.
ProvIdes MuscIe Akt/mT0R and
p70[S6K} ActIvators.
ProvIdes MuscIe Heat Shock
ProteIn [HSP} ActIvators.
ProvIdes MuscIe 0LUT4 ActIvators
lnstantIzed for RapId MIxIng
and AssImIIatIon.
Available Exclusively at Max Muscle Sports Nutrition
For more information or to find the store nearest you at maxmuscle.com
GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU!
AVAILABLE EXCLUSIVELY AT:
FROM THE SEED TO THE BOTTLE.
MOTHER NATURE GOT IT RIGHT!
We purchase 100% Organic Flax Seeds from
certified growers. We buy only 100% North
American Organic Seed where the climate, growing
conditions and practices are closely regulated.
We only cold press our oil and never use super
heat. We never ever filter the oil and we never
process the oil. Max Flax Oil is pure, unrefined,
unfiltered and unbleached. We smash the seed
and put it directly the bottle and deliver it. We do
not carry any flaxseed oil in inventory. We feel
mother nature has it right... from the seed to the
bottle - PERIOD! Max Flax Oil is 100% USDA
Certified Organic, Certified Organic by QAI and
Certified Kosher.
Why is MAX FLAX OIL better
than the flax oil you are using?
The old adage there are no short cuts isn't entirely true when it comes to optimizing
results from your training. Elite trainers are always searching for an edge for their
athletes. Several of them have found what they consider "the true secret for results"
with high doses of BCAA's pre and post workout. They have concluded that
dosage is critical in terms of creating true efficacy with Branched Chain Amino
Acid supplementation. By using 10 grams pre-workout and 10 grams immediately
post-workout, they have reduced recovery time significantly in these athletes.
They've also found that it prevented them from getting nauseous during intense
training sessions, a common side-effect when athletes push themselves past failure.
PRO BCAA, MMSN's new Advanced Branched Chain Amino Acid dual action
formula was created specifically to support proper dosing requirements (pre and
post exercise) to facilitate efficacy in a great-tasting, easy to use drink mix. This
highly advanced branched chain amino acid formula provides the body with high
potency branched-chain amino acids in the ideal 2:1:1 ratio of leucine, isoleucine,
and valine. Finally, a true professional grade, field tested formula designed to give
you the competitive advantage.
GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU!
AVAILABLE IN STORES THIS SUMMER.
AVAILABLE EXCLUSIVELY AT:
INTRODUCING
TANGERINE
WATERMELON
ALSO AVAILABLE IN:
62 WWW.MAXMUSCLE.COM OCTOBER 2011
TOTALLY NUTTY
With 3 grams of protein per
130-calorie serving, these
crispy, crunchy "chips" are
a snacker's delight. Healthy,
g|uten-free, NTOHlPS are
made from whole grain brown
rice and almonds. They're great
for serving at parties or as a
yummy snaok. NTOHlPS are
ava||ab|e |n Naoho, Sour Oream
& Oh|ve and Sea Sa|t favors.
www.bluediamond.com
MAXPRO ON THE GO
Forget scooping your protein into little baggies. Now you can tote your
favorite protein powder in your bag with the new, convenient 1-pound
jugs of MaxPro from Max Muso|e Sports Nut|r|ton. W|th 30g of prote|n
per serv|ng, MaxPro |s one of the purest and best-tast|ng prote|ns
around. Boast|ng fve new favors, your greatest oha||enge w||| be
ohoos|ng wh|oh one to take w|th you! OOMlNG SOON to a
Max Muscle near you! www.maxmuscle.com
OH BOY!
Beginning in June 2011, your favorite
jerky has just gone au naturale. With
no preservatives and no articial
ingredients, you can really sink your
teeth into this tasty low-fat treat that's
fu|| of prote|n and burst|ng w|th favor.
Take it with you for an on-the-go
snack or stock it in the pantry for the
whole family to enjoy.
www.oberto.com
POTENT DETOX
Oom|ng soon to a Max Muso|e near you |s
O|eanse & |ean Advanoed, w|th |ts powerfu|
body composition slenderizing formula designed
for qu|ok and effeot|ve we|ght |oss. O|eanse &
|ean Advanoed speo|foa||y addresses the areas
of healthy elimination, appetite suppression
and thermogenesis along with water loss using
high quality ingredients supported by published
scientic studies. www.maxmuscle.com
WORKOUT COMPANION
Max ARM Anabo||o Reoovery Matr|x}
from Max Muscle was created to be
the ultimate post-workout formula,
providing the necessary nutrients
to support maximum muscle
mass aot|vat|on, restore fu|ds and
electrolytes, replenish glycogen and
accelerate overall muscle recovery
and repair. You wont want to work
out without it! Now in tangerine
and waterme|on favors!
www.maxmuscle.com
BOOST ME UP
Oom|ng soon to a Max Muso|e near
you |s Max v|t-Aoe|| Energy, a super-
concentrated and highly potent liquid
nutrition supplement providing natual
energy you can feel for hours. Max
v|t-Aoe|| Energy |s a|| about energy,
de||ver|ng a|| the essent|a| B-Oomp|ex
vitamins necessary to produce energy in
the body along with whole food nutrition,
energizing herbs, natural sugars and
natural caffeine. www.maxmuscle.com
AVAILABLE EXCLUSIVELY AT:
**See store for details. Cannot be combined with Frequent Buyer Points or
any other offers. Must present coupon at time of purchase.
All coupons expire OCTOBER 31, 2011.
GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU!
THE TWENTY DOLLAR
To help celebrate our 20th year anniversary, we will be selling
the above products for only $20!! (For a limited time only. While supplies last.)
Quadra Cuts Advanced Thyroid Support is
designed for adults for optimal thyroid
gland function to help achieve maximum
calorie burning throughout the day. Quadra
Cuts Thyroid Support is a non-stimulating
thermogenic formula that provides targeted
vitamins, minerals and herbal extracts to
nourish and support healthy thyroid cell
metabolism as well as triiodothyronine (T3)
and thyroxine (T4) levels. This comprehen-
sive formula specifically focuses on an
often overlooked part of the weight
management plan, thyroid function.
QUADRA CUTS
THYROID SUPPORT
Max ZMA is an all natural product that
has been shown to increase anabolic
hormone levels and muscle strength in
trained athletes. Max ZMA is a
uniquely synergistic and effective
mineral formula designed to support
healthy anabolic hormone production
in conjunction with an effective
exercise program.
MAX ZMA
MAX WEB PRICE $25.99 MAX WEB PRICE $49.99
9
0
C
T
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Max Joint Relief was designed to bring safe
and effective relief to sore and overworked
joints. The synergistic effects of the
ingredients in MM Sports Nutritions
proprietary formula have been proven in
University studies to bring safe and
effective relief to arthritic and sore joints.
Researchers from the Arhtritis Center at the
Boston University School of Medicine
showed that glucosamine and chondroitin
in the proper dosages were very effective in
the treatment of joint problems related to
inflamed and sore arthritic joints.
JOINT RELIEF
Max Kre-Alkalyn the next step in
cellular volumization! The patented
Max Kre-Alkalyn formula is buffered to
create a new and revolutionary
creatine that prevents the conversion
to creatinine before reaching muscle.
Max Kre Alkalyn makes more creatine
available to the body which can mean
better results in the gym. More intense
regular training sessions means
better results.
MAX KRE-ALKALYN
MAX WEB PRICE $35.99 MAX WEB PRICE $35.99
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$
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9
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$
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$
1
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Turn Your Passion Into Your Profession
The Max Muscle Sports Nutrition store ownership program includes
a simple turnkey operating system, exclusive territories, high quality
proprietary products, multiple revenue streams, innovative business
development tools, comprehensive training and nationwide support
programs and is available to qualified individuals for single unit,
multi-unit and master franchise opportunities throughout
the United States.
WWW.MAXMUSCLEFRANCHISE.COM
Love what you do. Own your own Max Muscle Store! Contact us today at:
888-MAX-MUSCLE ext.2
(888-629-6872 x2)
This is not an offering to purchase a franchise. Offerings are made by Franchise Disclosure Document Only. 2010 Max Muscle.