PALINDROMEADVISORS

FALL 2011 | NEWSLETTER

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Palindrome Advisors: Notes from the Road June 2011-September 2011

To our beloved Advisor & Nonprofit Community,
Hello again! We wanted to use this newsletter to bring you up to speed on all the incredible things the Palindrome Team has been up to this summer. Though inbox zero is a distant dream, we have never been more certain of our mission and vision. The Palindrome model is working! We started the summer graciously accepting The Guardians invitation to the Activate 2011 Summit in London, UK. We were so honored to be a part of the roster of incredible individuals who have changed the world with their ideas and endless energy. To be able to present alongside our idols was a dream come true. Back at home base in San Francisco, we spent hours on the phone all of July with our nonprot partners and advisors hearing stories of incredible matches (or what Doris from Andreas Voice Foundation likes to call, matches made in heaven!) We realized that although scalability is important, the Palindrome model is unique in its human element. We understand you, the advisor, and you - the nonprot - in a way other matching services do not. The process may take longer but the end result is in line with our goal: pledging the right skill set to the right nonprot in an engaging and deep board management role. We were lucky enough to hire the most energetic and insightful set of summer interns who managed our social media, sales collateral and nonprot outreach. It was through their fresh perspective that we got introduced to 50 new nonprots around the United States. In August, we hosted a movie night with Academy Award nominated lmmaker, Adrian Belic who wowed audiences with his movie Beyond the Call - a documentary on a group of three men who went to the worlds most dangerous, war-torn places to distribute medical supplies and goods. At the same event, we welcomed two new board members to the Palindrome Board (who you can read about more below.) As a nonprot ourselves, it is important that we add diverse talent to our own board so we can continue to gut check our mission/vision and iterate Silicon Valley style. September was a whirlwind month as the Palindrome team ew across the country to NYC for the awe-inspiring Social Good Summit. We met some of our idols ranging from Ted Turner to Mandy Moore and Lance Armstrong. All of them were pushing the envelope in thinking of new ways to change the world. It reminded us to never be complacent and to continue to use the incredible community we have (all of you!) to keep doing more. Early this week, Charlaine Moore, our Executive Director got voted to serve on the board of the SF SPCA in order to continue to support her champion cause - animal rights. We are so proud of her! Benjamin Oaks-Lee was voted to serve on the board of NYC Mission Society and Dag Kittlaus joined the board of Cabrini Green Tutoring Program. Thank you for your continued support and belief in our mission. We couldnt do this without you. Sincerely,

The Palindrome Team

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BOARD WELCOME
Steve Hart
As CTO of ViaSat, Steve provides technical direction across the company and works with a diverse set of ViaSat business areas to drive innovation and strategic positioning, and supports business development activities, with technical support in product concept development, customer relations, and proposal activities. Mr. Hart is a co-founder ViaSat Inc. and has helped lead the companys rapid growth from three people in 1986 to a global company of nearly 2,000 employees today. Mr. Hart has over 25 years of experience in design, development and engineering management for digital communications and networking equipment. He led the development of new satellite networking algorithms and directed the creation of the ViaSat Information Security business. Prior to joining ViaSat, Mr.Hart was a staff engineer and manager at Linkabit, worked as a computer security analyst at the Merdan group on various projects for the National Security Agency and the Navy, and served the U.S. Air Force as an imagery intelligence specialist for four years. Mr. Hart was named the 2004 Outstanding Executive by the UCSD Jacobs School of Engineering for his dedication to ensuring the highest quality in education for its students through close ties with San Diegos high tech industry.

Steve Hart Founder and Chief Technology Ofcer at ViaSat Inc.

Chris Kelly
Chris Kelly is a Silicon Valley attorney with a long track record of representing innovative companies. As the rst Chief Privacy Ofcer, General Counsel, and Head of Global Public Policy for Facebook, Chris helped the company grow from its college roots to the ubiquitous communications medium that it is today. Chris left Facebook in 2009 to seek the Democratic nomination for Attorney General of California, garnering 16 percent of the vote in a seven-way race, his rst run for statewide ofce. Since the June 2010 primary, he has become an active angel investor in companies seeking transformational improvements in technology, media, and nance. As a policy advisor for President Clinton in the early 1990s, Chris advanced critical domestic programs, including the successful initiative to put 100,000 new community police ofcers on America's streets and the formation of AmeriCorps, a network of national service programs that engage Americans to improve education, public safety, health, and the environment. As an attorney in private practice before his time at Facebook, Chris represented Netscape in the Microsoft antitrust case and Diamond Multimedia in the groundbreaking suit over the MP3 player that furthered personal use rights over digital content.

Chris Kelly: Founder of Kelly Investments

PALINDROMEADVISORS FALL 2011 | NEWSLETTER

NONPROFIT SPOTLIGHT
United Nations Foundation
United Nations Foundations Kickstarts Digital Campaign
Being the foundation arm of the United Nations, the team at UNF (The United Nations Foundation) has always had big shoes to ll. Not only have they lled these shoes, they have triumphed over all sorts barriers and obstacles to continue to iterate their already successful model. Their lack of complacency despite continuous success is a model we advocate within the Palindrome community. Here is an example of how they continue to push the envelope: The UNF team (composed of some of the brightest and most talented people we know in the nonprot space) approached us with a simple question: How do we do more to raise awareness for our multiple campaigns and how can we utilize technology? That simple question kickstarted the rst mobile campaign of its kind. The UNF now utilizes SMS, mobile display and its very own app to distribute its message and fundraise across the United States. Text UNF to 80676 to kickstart alerts on a variety of UNF efforts. Read more about the campaign on the 4INFO website or in Mobile Marketer. Download the United Nations Foundation App Now!

On September 16th 2011, the United Nations Foundation launched a mobile app that consolidates news streams from all of its different programs, connects people via social networks and allows them to donate with just a few clicks. The launch ceremony featured statements from United Nations Messenger of Peace and recording artist Stevie Wonder, United Nations Under-Secretary-General for Communications and Public Information Kiyo Akasaka, United Nations Foundation CEO Kathy Calvin and United Nations Youth Champion and actress Monique Coleman.

PALINDROMEADVISORS FALL 2011 | NEWSLETTER

AROUND THE WORLD

Palindrome at Activate London 2011
Funding and skills are essential for the success of non-prots. How are Palindrome Advisors addressing these needs? I would actually stress skillset more than funding, which is why we came up with the "Palindrome Pledge," a way for executive level leaders to serve on the board of a nonprot for a minimum of one year. So many of my friends and colleagues gave thousands of dollars to non-prots every year but still saw a huge disconnect between the non-prot and for prot world. After several months of interviews with our non-prot partners, we realized that the non-prot world was in dire need of for prot talent. Non-prots need guidance in capturing an audience, telling a story, and expanding their model to address a larger "market" that's exactly what for prot leaders do. The only difference is we do it for money. At Palindrome, our advisor community is comprised of individuals with unquantiable "intellectual wealth." That is where we nd the most value. What advice do you have for those wanting to make a difference in the world through technology and philanthropy? Don't compartmentalize your life. It is the integration of technology and new business models, not only in your day to day life, but in your philanthropic output that will allow you to reach scale. Explore new/untested ways to integrate the non-prot and for prot world. Technology is a powerful vehicle to affect this change but it is not the only one.

In June 2011, Zaw Thet was invited to the Guardian Activate Summit in London, UK to represent Palindrome Advisors. We were incredibly honored to be asked to represent our vision of how technology and leadership can go hand in hand to better the lives of those around the world. Here is a sneak peek of Zaws Speaker Interview. What is the ethos of Palindrome? How does the culture in your organisation help to inspire those in the non-prot sector? During my time in school (or out of school starting companies), philanthropy was always dened through the phrase "nding time to give back." I found it problematic for two reasons. First, the premise that we should "give back" is based on the idea that something of importance has been given "to" us in the rst place. It is that very mind-set that delays the burgeoning philanthropist in us all. What is enough for us? What is the point when we think we are "ready" or "able" to give back? Second, "giving" to others simply should not be based around a timeline. Philanthropy should not be compartmentalized. It should be central to who we are as human beings. My personal ethos and that of my team is "to change the way leaders give" and to then communicate that change to a larger advisor community that is struggling with extremes. One extreme is complacency - giving sporadically after specic events (natural disasters, personal loss, etc.). The other extreme is total dedication a la Bill Gates and the "Giving Pledge". At Palindrome we hope to create a healthy, structured and engaging middle ground - giving day to day through mentorship, education and board engagement.

And nally, what can we expect from you at Activate? Expect "disruption." I live by the beat of my own drum and seek to change the way people think about fundamentals: communication, mobile, social media, technology and philanthropy. Click here to read the full speaker interview. You can also see Zaw speak live on Making Social Innovation Sustainable or Bringing Business Expertise to Nonprots.

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STAYING CONNECTED
How to get others involved
Goal: Grow advisors by at least 50 more people in order to match new nonprofit partners that are growing rapidly
How you can help: Refer 10 people you think would make great Palindrome Advisors. Post updates on Facebook and Twitter regarding your involvement with Palindrome. Share our application links! Advisor application Startup application Non-prot application

Palindrome Board
Goal: To expand the Palindrome Board
While Palindrome works diligently to help strengthen the board of nonprofits, we are currently in the process of building our own board. How you can help: Recommend people you know that would be a great t for our board. If you are interested, get in contact with us!

Upcoming Events | Mark Your Calendars

October Salon featuring After-School All-Stars November Salon featuring United Nations Foundation Please save the date for our LA Salon on October The UNF is going to be in the Bay Area and 20th 2011 featuring ASAS and other nonprot would like to welcome the Palindrome community focused on the Children & Education space. to a Salon featuring news on their new digital RSVP here if you can attend. campaigns! Palindrome Holiday Party Sponsored by Element Lifestyle The Holidays are a time to give back, spend time with family and friends and celebrate. Please join us in December to celebrate the success of Palindromes inaugural year. Element Lifestyle, our gracious corporate sponsors will be hosting. Get ready for lots of bubbly! Palindrome Annual Summit - February 2012 The Annual Summit promises to be our biggest event to date. This summit will be a TED talk meets Dialog Conference affair bringing together the greatest minds in the business and nonprot space.

PALINDROMEADVISORS FALL 2011 | NEWSLETTER

SUMMIT SCRAPBOOK

NYC welcomes the Palindrome Team with the open arms of Fall

Our favorite

presentatio n was by S Harrison, C cott EO of Chari ty Water. Founding A dvisor Sherv in Pishevar is a part of th e campaign !

Lots of quick coffee breaks in between meetings! We stopped by to say hi to Founding Advisor Derek Handley who was on his way to New Zealand!

Sorry for the quality of image but we had to take a quick shot of Founding Advisor, Greg Feller, who attended the summit in NYC with the team. Greg was recently matched with Hellen Keller International!
n owd a the cr s to show Africa Moore ilies in g y by fam the Nothin Mand h t used ug l ne ia thro ! actua malar paign t reven s Cam p et But N

Tammy Tibbets of Shes the First stopped by for the Girl Empowerment panel with Founding Advisor, Evelyn Rusli of The New York Times (another match made in heaven.)