MANAGING ACROSS GENARATION

Understanding Our Value Diversity For Better Management Effectiveness

John Sihotang sihotang@telkom.co.id

Objectives
Show the advantages of generational diversity in the workplace and Business. Identify the impacts of generational differences. Learn the characteristics of different generations and how to adapt to and leverage them.

Agenda
Introduction Across Generation at Business Multi Generation at Work

GENERATION INTRODUCTION

A Challenge
Please Write a One Sentence Definition of Generation.

Definition

A body of individuals born in approximately the same time period who generally share similar behaviors and attitudes.

Benefits of Understanding Generational Differences

More effective communication/less misunderstandings. Increased recruitment and employee retention. More effective motivational methods. Better-formed expectations. Increased productivity and teamwork.

The Case of Understanding

There are now four (4) generations in the workplace with different expectations, motivations, attitudes, and behaviors. An understanding of these generational differences can equip one to handle workplace situations with increased insight.

The Four Generations

Traditionalists/Veterans (Born 1922-1945) Baby Boomers (Born 1946-1964) Generation X (Born 1965-1982) Millennials/Generation Y (Born 1983-1997)

How the Generations Differ (1 of 3)

Social, Political, and Economic Influences. Familial Structure and Influence. Education. Values. Work Ethic.

How the Generations Differ (2 of 3)

Preferred Leadership Approach. Communication Style. Motivational Buttons. How They Interact with Others. Preferred Approach to Feedback. View toward the Company.

How the Generations Differ (3 of 3)

Work Vs. Personal Life. Desired Rewards. Financial Behaviors. Relationship with Technology. Expectations.

ACROSS GENERATION AT BUSINESS

What Technology Tell Us ?

Boomers :
The Assembly Line and TV

Xers :
Internet

Yers :
iTunes, FaceBook, Twitter, Myspace, etc

Now lets look at what really change in our generations

How about the kid?

Why across generation?

To fulfill the market segment from mass market to fragmented and niche Fragmented segment and niche segment including Lifestyle of different generation (Baby boomers, X, Y, digital)

2020 T.I.M.E.
A survey of technology thinkers and stakeholders shows they believe the internet will continue to spread in a flattening and improving world. There are many, though, who think major problems will accompany technology advances by 2020 742 respondents who completed this survey were varied; there is general agreement about how technology might evolve
Janna Quitney Anderson, Elon University Lee Rainie, Director

T.I.M.E TELKOM sungguh tepat untuk menjawab perubahan jaman ini.

In Indonesia? Welcome to T.I.M.E

Lifestyle gaps still wide between the urban and the rural. Our job to empower the rural civilizations to catch the urban. Indonesia go wireless faster than any countries. Generations gaps between X,Y,Z get thinner. Thanks to social media. But there is different interest and different effect of the digital to kids & teens and to youth & adult. Druckers said : it is brand and innovation that make company sustain

Social Media Becomes a Basic Need

Fenomena social media di Indonesia, dengan jumlah 26.000.000 lebih, Indonesia menempati peringkat ketiga negara dengan jumlah pengguna Facebook terbanyak di dunia, di bawah Amerika Serikat dan Inggris. Indonesia juga menempati jumlah pengguna terbesar Twitter di Asia. Jakarta ibukota negara Indonesia bahkan telah diklaim sebagai ibukota Tweet di Asia, bukan karena jumlah pengguna tetapi juga kontribusi Trending Topic di Twitter dari Indonesia.

Source: retrieve from http://www.financeindonesia.org/content.php?279-Social-Media-World-Forum-Asia-2010

Online and Offline Interaction

Online interaction increase kopi darat for kongkow kongkow Orang Indonesia memang suka sosialisasi makanya facebook dan twitter cepet naiknya. (bencana, gayus, koin prita dll sbg contoh)

GENERATION AT WORKS
MANAGING HUMAN RESOURCE : MULTIGENERATION WORKFORCE

ACROSS GENERATION ISSUES

SILENT GEN 1925 - 1945 USIA 62 - 83 BABY BOOMER 1946 - 1964 43 - 61 GENERATION X 1965 - 1977 30 - 42 GENERATION Y 1978 - 2000 21 - 29 DIGITAL NETWORK 2001 - Present 0 - 11

OUTLOOK

Practical

Optimistic

Skeptical

Hopeful

WORK ETHIC VIEW OF AUTHORITY LEADERSHIP

Dedicated

Driven

Balanced

Ambitions

Respectful

Love / Hate

Unimpressed

Relaxed, Polite

Hierarchy Personal Sacrifice Civic

Consensus Personal Gratification Team

Competence Reluctant To Commitment Self

Achievers

RELATIONSHIP

Loyal

PRESPECTIVE

Civic

Sumber : Raines C (2003), Connecting Generations, Menlo Park, CA; Crisp Publication

The Multi Generation Workforce Issues

Source : www. Kellyservice.com

(7 of 23) 23)

Strategies for working Cross Generation

Baby Boomers
Communication

Gen X

Gen Y

Development and Job Design Recruitment

Retention

Source : Aon Hewitt

Strategies for working Cross Generation

Baby Boomers
Communication Show respect Choose face-to-face

Gen X
Get to the point Use email but faceto-face issue Give them space to explore and find the solution Lighten up work can be fun Go through social networks Get over the notion of dues paying Provide flexible work solution Set out clear steps to advance

Gen Y
Orient them quickly Email and IM are prefered Provide feedback and respond quickly Challenge them Outline the end game to each task Utilize technology facebook, etc Find them a mentor Allow them to contribute to the community Introduce new opportunities frequently

Development and Job Design

Acknowledge accomplishment and gratitude Create open work environment Retain them Highlight value and contributions to the company

Recruitment Retention

Source : Aon Hewitt

.: MARKET SEGMENT VS HR PLACEMENT :.

HR ISSUE DESCRIPTION INDICATOR FRONT END MID OFFICE BACK OFFICE

MARKET SEGMENT

BABY BOOMER

V V V

V V V

X V V

MASS

ALL LOW INCOME

GENEREATION X GENEREATION Y

BABY BOOMER

X V V

V V V

X V V

MIDDLE

YOUNG PEOPLE ENERGIC

GENEREATION X GENEREATION Y

BABY BOOMER

V V V

V V V

V V V

AFFLUENT

MATURE WEALTHY LIFESTYLE

GENEREATION X GENEREATION Y

THANK YOU