Monday, October 3, 2011

So, just to refresh, I chose Half-price books to rebrand.

Monday, October 3, 2011

Half Price is a good company with a forward-thinking mission. but their previous branding was inconsistent and looked a bit dated.

Through rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience.

Monday, October 3, 2011

My new and improved objective is this: Through rebranding Half Price Books, I would like to downplay their emphasis of affordablility while raising awareness of thier strong roots in the green movement, all while using playful and nostalgic aethetics to appeal to a book-loving audience. That’s a lot. So let’s break it dooown.

Saving pages

Monday, October 3, 2011

The essence of Half Price is: Saving Pages!

eco-friendly

playful

nostalgic

Monday, October 3, 2011

And the brand attributes are: eco-friendly, playful, and nostalgic.

Monday, October 3, 2011

The first step I took in the rebranding process was to rethink their name. Having “half price” in there name kind of makes them sound cheap.

Half price books
cheap!

Monday, October 3, 2011

So not to lose people completely, I took a familiar character from their old branding, and used him as the new name! Early bird is their old mascot. Of course, I’m not keeping him, but he will live on in spirit.

Half price books
cheap!

Monday, October 3, 2011

So not to lose people completely, I took a familiar character from their old branding, and used him as the new name! Early bird is their old mascot. Of course, I’m not keeping him, but he will live on in spirit.

Half price books

Early birds
cheep!

Monday, October 3, 2011

So not to lose people completely, I took a familiar character from their old branding, and used him as the new name! Early bird is their old mascot. Of course, I’m not keeping him, but he will live on in spirit.

Monday, October 3, 2011

Here is a brief synopsis of the evolution of my first direction, which I will refer to as cheeps! I manipulated the a lower-case e into the shape of a bird, keeping it light and playful.

Monday, October 3, 2011

Here is a brief synopsis of the evolution of my first direction, which I will refer to as cheeps! I manipulated the a lower-case e into the shape of a bird, keeping it light and playful.

Monday, October 3, 2011

Here is a brief synopsis of the evolution of my first direction, which I will refer to as cheeps! I manipulated the a lower-case e into the shape of a bird, keeping it light and playful.

Monday, October 3, 2011

Here is a brief synopsis of the evolution of my first direction, which I will refer to as cheeps! I manipulated the a lower-case e into the shape of a bird, keeping it light and playful.

Monday, October 3, 2011

Here is a brief synopsis of the evolution of my first direction, which I will refer to as cheeps! I manipulated the a lower-case e into the shape of a bird, keeping it light and playful.

Monday, October 3, 2011

Here is a brief synopsis of the evolution of my first direction, which I will refer to as cheeps! I manipulated the a lower-case e into the shape of a bird, keeping it light and playful.

Monday, October 3, 2011

Here is a brief synopsis of the evolution of my first direction, which I will refer to as cheeps! I manipulated the a lower-case e into the shape of a bird, keeping it light and playful.

Monday, October 3, 2011

after some tweaking and tiny fixes, I checked the brand mark for readability at small sizes.

Monday, October 3, 2011

after some tweaking and tiny fixes, I checked the brand mark for readability at small sizes.

Monday, October 3, 2011

after some tweaking and tiny fixes, I checked the brand mark for readability at small sizes.

readable from a birds-eye view!

Monday, October 3, 2011

after some tweaking and tiny fixes, I checked the brand mark for readability at small sizes.

early birds

Monday, October 3, 2011

Here’s the signature. I went ahead and stuck with arno pro for the logotype, the same as the “e” that I manipulated into the bird. It’s a casual, but classic font.

early birds
B O OKS FOR C HEEP

Monday, October 3, 2011

And for the tagline, I kept to the bird theme, using a play on words with the word “cheep.” This way, you still know that their prices are affordable, but it’s not blaringly loud.

early birds
Arno Pro . regular

B O OKS FOR C HEEP
BANDA REGULAR

Monday, October 3, 2011

here they are, on their own.

Primary Type Family Univers LT Std • 45 Light

Through rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience.

Secondary Type Family Arno Pro •Light Display rough rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience.

Monday, October 3, 2011

And here are the primary and secondary font families. Primary will be univers, mixing it up with a san serif. Secondary is arno pro again, light display this time.

Monday, October 3, 2011

The colors. Robin egg blue and a slate gray for primary, and then bright, warm colors for the secondaries.

Primary

secondary

Monday, October 3, 2011

The colors. Robin egg blue and a slate gray for primary, and then bright, warm colors for the secondaries.

Monday, October 3, 2011

Core graphics would be playfully arranged eggs, and the thin lines.

Monday, October 3, 2011

As for the photo treatment, I decided to go with a bright, high contrast feel.

Monday, October 3, 2011

Monday, October 3, 2011

They have a very bright, updated feel. For cheep’s photo treatments, I decided to stay away from the “faded bookstore” look.

Monday, October 3, 2011

My second direction I will call the book direction. The book is a less organic approach than the cheep direction. For this one, I spent some time trying to making the brandmark both representative of the company, but also subtly playful with the initials

Monday, October 3, 2011

My second direction I will call the book direction. The book is a less organic approach than the cheep direction. For this one, I spent some time trying to making the brandmark both representative of the company, but also subtly playful with the initials

Monday, October 3, 2011

My second direction I will call the book direction. The book is a less organic approach than the cheep direction. For this one, I spent some time trying to making the brandmark both representative of the company, but also subtly playful with the initials

Monday, October 3, 2011

My second direction I will call the book direction. The book is a less organic approach than the cheep direction. For this one, I spent some time trying to making the brandmark both representative of the company, but also subtly playful with the initials

Monday, October 3, 2011

My second direction I will call the book direction. The book is a less organic approach than the cheep direction. For this one, I spent some time trying to making the brandmark both representative of the company, but also subtly playful with the initials

Monday, October 3, 2011

My second direction I will call the book direction. The book is a less organic approach than the cheep direction. For this one, I spent some time trying to making the brandmark both representative of the company, but also subtly playful with the initials

Monday, October 3, 2011

My second direction I will call the book direction. The book is a less organic approach than the cheep direction. For this one, I spent some time trying to making the brandmark both representative of the company, but also subtly playful with the initials

Monday, October 3, 2011

Checking for readability again...

Monday, October 3, 2011

Checking for readability again...

Monday, October 3, 2011

Checking for readability again...

I can read the ne print!

Monday, October 3, 2011

Checking for readability again...

EARLY BIRDS

Monday, October 3, 2011

And then on to the signatures. For the logotype, I used a font called Banda. It’s all caps, but has a punch of character to it.

EARLY BIRDS
saving pages

Monday, October 3, 2011

and the tagline is another fun font called dekar, in lower case. Both of these fonts are thin and somewhat angular, so that they contrast the brandmark in weight, but at the same time also complement geometric nature of it (without being completely boxy)

EARLY BIRDS
BANDA REGULAR

saving pages
dekar
Monday, October 3, 2011

again, on their own

Primary Type Family Stempel Garamond • Roman

Through rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience.

Secondary Type Family Dekar · Regular

Through rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience.

Monday, October 3, 2011

for the primary font family stempel garamond works well to add the nostalgic element to the book direction, being the classic font that is often printed in older books. And for the secondary font I continued with the use of the dekar font, which has a surprising similar structure to it as the stempel garamond does.

primary

secondary

Monday, October 3, 2011

Primary colors are both the bold dark gray and the poppin pink. As for secondary, I am using a green that complements the pink, as well as a faded off-white color.

Monday, October 3, 2011

Core graphics are pattern-based, deriving from the shapes in the brandmark. because of all the basic shapes in the brandmark, the pattern opportunities here are pretty limitless, and all cohesive through their angular shape.

Monday, October 3, 2011

The photo treatment for the book direction is bright, somewhat vintage, with the bright primary pink overlaid on them.

Monday, October 3, 2011

(here’s another)

Monday, October 3, 2011

These photos are bold and attention-grabbing, with a lot of energy and fun.

Monday, October 3, 2011

The third direction, loops, is my last one. This is also the direct I plan to expand further.

Monday, October 3, 2011

The third direction, loops, is my last one. This is also the direct I plan to expand further.

Monday, October 3, 2011

The third direction, loops, is my last one. This is also the direct I plan to expand further.

Monday, October 3, 2011

The third direction, loops, is my last one. This is also the direct I plan to expand further.

Monday, October 3, 2011

The third direction, loops, is my last one. This is also the direct I plan to expand further.

Monday, October 3, 2011

The third direction, loops, is my last one. This is also the direct I plan to expand further.

Monday, October 3, 2011

The third direction, loops, is my last one. This is also the direct I plan to expand further.

Monday, October 3, 2011

The playful attribute for this direction comes out in the shape and weight of the lines in this brandmark. The ornate divider is a more nostalgic element. Checking for readabily one last time. I really tried to emphasize making sure it was still seen at a small size, as well as look good large, so that it would function on all applications well.

Monday, October 3, 2011

The playful attribute for this direction comes out in the shape and weight of the lines in this brandmark. The ornate divider is a more nostalgic element. Checking for readabily one last time. I really tried to emphasize making sure it was still seen at a small size, as well as look good large, so that it would function on all applications well.

Monday, October 3, 2011

The playful attribute for this direction comes out in the shape and weight of the lines in this brandmark. The ornate divider is a more nostalgic element. Checking for readabily one last time. I really tried to emphasize making sure it was still seen at a small size, as well as look good large, so that it would function on all applications well.

Looks like a worm from here!

Monday, October 3, 2011

The playful attribute for this direction comes out in the shape and weight of the lines in this brandmark. The ornate divider is a more nostalgic element. Checking for readabily one last time. I really tried to emphasize making sure it was still seen at a small size, as well as look good large, so that it would function on all applications well.

early birds

Monday, October 3, 2011

Here is the signature, stacked.

early birds
GENTLY  USED  BOOKS

Monday, October 3, 2011

And with the tagline. the ornamental divider line is a flexible element in the loop direction, and can be moved and placed where it is most suitable.

early birds
copse regular

GENTLY  USED  BOOKS
ostrich  sans  rounded  medium
Monday, October 3, 2011

The logotype is classic-looking font called copse, a font with rounded finials that I feel is a good match with the brandmark and its ornamental divider. and the tagline is a thin monoline font. Both work well connected with the brandmark, or on their own.

Primary Type Family Copse • Regular Through rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience.

Secondary Type Family Stempel Garamond • Roman

Through rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience.

Monday, October 3, 2011

Primary type family is copse, as it works well and is readable even in a dense-set type. As for it’s secondary companion, stempel garamond is a very similar font, although a bit more traditional and elegant. A nice complement in my opinion.

Monday, October 3, 2011

This color palette is a bit more muted than the previous two. The primary colors include a blue-tinted black, and a rustic red. secondary colors are the chartreuse and the dusty white.

primary

secondary

Monday, October 3, 2011

This color palette is a bit more muted than the previous two. The primary colors include a blue-tinted black, and a rustic red. secondary colors are the chartreuse and the dusty white.

Monday, October 3, 2011

And the core graphic element for this is the bird tracks, which I styled to also resemble twigs of a tree.

Monday, October 3, 2011

The photo rendering style for this direction is a faded one, with a sepia overlay that still lets come of the brighter colors through.

Monday, October 3, 2011

Monday, October 3, 2011

While in the other directions the photo renderings were more bright and modern, I thought this direction was a good opportunity to use the more nostalgic feel.

Monday, October 3, 2011

Amongst it’s comparable, it does a good job standing out. It looks classical while also looking current, and has a lot of character.

Monday, October 3, 2011

Amongst it’s comparable, it does a good job standing out. It looks classical while also looking current, and has a lot of character.

early birds
GENTLY  USED  BOOKS
Kendra Davis
general manager
1002 Westport Rd. Kansas City, MO 64111

816 · 533 · 3456

Monday, October 3, 2011

The application process, I feel, is going to be my big opportunity to bring the eco-friendly attribute into play fullforce. natural materials, recycled materials, these are things I will begin considering for all materials.

stockroom
zip code

author / title

search

Monday, October 3, 2011

Perhaps an app for an iphone?

read while you ride

Monday, October 3, 2011

Environmental graphics, this time using an example of the photographic style.

Monday, October 3, 2011

early birds
GENTLY  USED  BOOKS

Monday, October 3, 2011

And of course a bag to carry your books home in! This time playing with the brandmark as pattern!

early birds

Monday, October 3, 2011

EARLY BIRDS!

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