Stone Spirit Lodge Re-Design

Stone Spirit Lodge Re-Design Good Morning everyone, as you all may remember the stone spirit lodge was the store I chose to rebrand for this project. After evaluating the store and all its components a new mission statement was formed.

mission

Mission Statement

“Assisting customers find spiritual serenity through healing, wholeness, and bliss. Helping people overcome the troubles, and hardships of life by creating an environment that is both welcoming and relaxing.”

mission The stores new mission is dedicated to assisting customers find Spiritual Serenity through healing, wholeness, and bliss. Helping people overcome the troubles, and hardships of life by creating an environment that is both welcoming and relaxing.

Design Objective

objective

Design Objective

The objective of this re-design is to retain the original in-store ideals of self worth, inner healing, and spirituality. While appealing to a newer, mainstream audience with a sense of simplicity, quirky sophistication, and quality.

objective The objective of this re-design is to retain the original in-store ideals of self worth, inner healing, and spirituality. While appealing to a newer, mainstream audience with a sense of simplicity, quirky sophistication, and quality. Because sometimes a little relaxation can be a hard to come by.

Brand Essence

Spiritual Wholeness

Brand Essence

Brand Essence

Spiritual Wholeness

Brand Essence The Brand Essence used to support this re-design focuses on Spiritual Wholeness. The essence for each design however, varies slightly but still pertains to the primary essence of Spirituality.

Brand Attributes

attributes simplicity, sophistication, and Quality

Brand Attributes

Simplicity, Quirky Sophistication, & Quality

attributes The brand attributes which guided the direction and esthetic value of the proposed designs are simplicity, quirky sophistication, and quality.

Concept 1

Concept 1

Concept 1 : Brandmark

Brandmark 1

Concept 1 : Brandmark

The Brandmark for concept 1 was inspired by the Purple Lotus Flower which carries with it the meaning of meditation, purity and enlightenment. In some cases the Lotus has even been associated with the humans soul.

Concept 1 : Logotype

The logotype oasis was chosen for its simple form which compliments the brandmark.

Concept 1 : Signature

Without Tagline

Color

Black

White

Without Tagline

Concept 1 : Signature

Without Tagline

Color

Black

White

With Tagline

Color

Black

White

Spiritual Community

Spiritual Community

Spiritual Community

Without Tagline & With Tagline

Concept 1 : Color Palette

Primary

Secondary

Color Palette

Concept 1 : Graphic Element

Primary

Spiritual Community Spiritual Community Spiritual Community
Secondary

Gill Sans Std Light Gill Sans Std Regular Gill Sans Std Bold

Spiritual Community Spiritual Community
typographic family

Bell MT Std Regular Bell MT Std Bold

Concept 1 : Graphic Element

Core Element

Pattern 1

Pattern 2

Pattern 3

Graphic Element

Concept 1 : Imagery

Style for supporting imagery

pattern and/or core graphic element(s)

Concept 2

brandmark Number 1

Concept 2 : Brandmark

Concept 2 : Brandmark

Brandmark # 2 was inspired by oasis whirl pools. The actual definition of oasis is A pleasant or peaceful area or period in the midst of a difficult, troubled, or hectic place or situation.

Concept 2 : Logotype

Logotype # 2 oasis was chosen for its subtle characteristics that give this logotype a hint of personality.

Concept 2 : Signature

Without Tagline

Color

Black

White

Without Tagline

Concept 2 : Signature

Without Tagline

Color

Black

White

With Tagline

Color

Black

White

SPIRITUAL AWAKENING

SPIRITUAL AWAKENING

SPIRITUAL AWAKENING

Without Tagline & With Tagline

Concept 2 : Color Palette

Primary

Secondary

Color Palette

Concept 2 : Graphic Element

Primary

SPIRITUAL AWAKENING SPIRITUAL AWAKENING SPIRITUAL AWAKENING

Acid Regular Acid Medium Acid Bold

Secondary

SPIRITUAL AWAKENING SPIRITUAL AWAKENING SPIRITUAL AWAKENING
typographic family

Caecilia LT Std Light Caecilia LT Std Bold Caecilia LT Std Heavy

Concept 2 : Graphic Element

Core Element

Pattern 1

Pattern 2

Pattern 3

Graphic Element

Concept 2: Imagery

Style for supporting imagery

pattern and/or core graphic element(s)

Concept 3

brandmark Number 1

Concept 3 : Brandmark

Concept 3 : Brandmark

Brandmark # 3 was drawn from the 7 Chakras that create the path to the inner spirit, or enlightenment.

Concept 3 : Logotype

Logotype # 3 oasis was picked for its thin simplistic profile which offers a clean esthetic.

Concept 3 : Signature

Without Tagline

Color

Black

White

Without Tagline

Concept 3 : Signature

Without Tagline

Color

Black

White

With Tagline

Color

Black

White

A SPIRITUAL PATH

A SPIRITUAL PATH

A SPIRITUAL PATH

Without Tagline & With Tagline

Concept 3 : Color Palette

Primary

Secondary

Color Palette

Concept 3 : Graphic Element

Primary

A SPIRITUAL PATH A SPIRITUAL PATH A SPIRITUAL PATH
Secondary

Aller Italic Aller Regular Aller Bold

A SPIRITUAL PATH A SPIRITUAL PATH
typographic family

Candida Std Roman Candida Std Bold

Concept 3 : Graphic Element

Core Element

Pattern 1

Pattern 2

Pattern 3

Graphic Element

Concept 3 : Imagery

pattern and/or core graphic element(s)

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