THE COMPETITVE MARKET POSITION OF TOYOTA INNOVA WITH IT'S COMPETITORS
A dissertation submitted to Bharathidasan University Tiruchirappali. in partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
AUDUMBER SAHEBRAO JADHWAR Reg. No. 08294043
Under The Guidance Of
Mrs PANCHASHIL SARVADE
Lecturer, Chate Institute of Management. Near Renuka Mata Temple, Satara Parisar, Aurangabad – 431 007
BHARATHIDASAN UNIVERSITY, TIRUCHIRAPPALI – 620 024 April 2010
Pcp centre: chate institute of management Aurangabad (m.h.)
Mrs PANCHASHIL SARVADE
Lecturer, Chate Institute of Management, Satara Parisar, Near Renuka Mata Temple, Aurangabad – 431 007.
Certificate that this is the bonafide work of MR.AUDUMBER
SAHEBRAO JADHWAR (Reg. No. 08294043) carried out the project
entitled “The competitive market position of Toyota Innova with it's competitors” under my supervision. Certificate further that to the best of my knowledge. The work reported therein does not form part of any other thesis or work on the basis of which a degree or award was conferred on this or any other candidate.
GUIDE SINGNATURE STUDENT SINGNATUR
CENTRE FOR DISTANCE EDUCATION BHARATHIDASAN UNIVERSITY, THIRUCHIRAPALLY – 620 024.
This is to certify that project entitled “The competitive market position of
Toyota Innova with it's competitors” is the bonafide record of work done by MR.
AUDUMBER SAHEBRAO JADHWAR Reg. No. 08294043 in partial
fulfillment of the requirement of degree MASTER OF BUSINESS
ADMINSITRATION during the academic year 2009-2010
Project Guide Ms. Panchshil Sarvade Faculty, Chate Institute of Management
Project coordinator Mrs. Swati Joshi Centre head Chate Institute of Management
SAHEBRAO JADHWAR, hereby declares
that the project entitled “The competitive market position of Toyota Innova with it's competitors” carried out at TOYOTA KIRLOSKAR MOTORS LTD, Nashik, is a genuine work of M.B.A. (Marketing) 2nd year course of Bharathidasan University, University Thiruchirapalli 620 024, Tamilnadu. I hereby declare that, this project is developed entirely by me with the help of internal and guide and which is not submitted by any university or by any other course.
PLACE : AURANGABAD (M.H.) DATE :
AUDUMBER SAHEBRAO JADHWAR M.B.A. (MARKETING) 2ND YEAR.
I have a great pleasure in presenting the project reports of “THE COMPETITIVE MARKET POSITION OF TOYOTA INNOVA WITH ITS COMPETITORS IN NASHIK DISTRICT” For TOYOTA KIRLOSKAR MOTORS LTD. for the partial fulfillment of Master of Business Administration course for “University of BHARATHIDASAN, TIRUCHIRAPPALLy– 620 024 I express my profound gratitude to Mr. Ravi Bairagi (Sr.Sales Officer, Wasan Toyota Pvt.Ltd, Nashik.) who permitted me to conduct the summer project for the organization. I am thankful to him and Mr. Sudharkar Bhangare (Sales Manager, Wasan Toyota Pvt. Ltd, Nashik) for their inspiring and valuable guidance, which made it possible to bring the of my efforts to this project. I am thankful to my project guide Ms. Panchashil Sarvade for their guidance, which has always been there with all the MBA students. The acknowledgment would be incomplete without rendering impartial gratitude to all those who directly or indirectly helped me in completion of this project. The names I am not been able to mention due to space limit shall remain exposed on the page my mind reminding me of the goodness.
Audumber Jadhwar (MBA-II Marketing)
ANALYSIS AND INTERPRETATION OF INFORMATION/DATA 3.RECOMMENDATIONS AND SUGGESTIONS LIMITATION OF THE STUDY CHAPTER8.CONCLUSION OF THE STUDY CHAPTER7. No.3 Objective of the study 1.1 History of the Organization 2.
.3 Product Range organization CHAPTER3.INTRODUCTION 1.2 Competitive Product Analysis CHAPTER5. Utility 3.2 Selection of topic for study 1.THEORY RELATED WITH PROJECT CHAPTER4 .6 Rationale of the study CHAPTER2.1 Topic under study-Definitions.1 Object of the project 1.2 Information about organization 2.5 Scope of the study 1.APPENDICES Questionnaire Bibliography Page No.FINDING OF STUDY CHAPTER6.PROFILE OF THE ORGANIZATION 2.INDEX Sr. Importance. TITLE CHAPTER1.4 Research methodology 1.
1.1 OBJECTIVE OF THE PROJECT
. but the perfection in his learning can’t be even imagined until & unless there is a practical training. The project provides required practical training to student and gain the Practical Knowledge of the Topics learned in classroom and to find its relation with real market scenario. The project gives the live experience about the various aspects of the management that is helpful from future point of view. The Project provides the Opportunity to understand the dealers and consumers very closely. we have To undergo the job training for the period of two months after which We have to submit a project report to the university by completion of 2nd year.As a part of MBA curriculum after completion of first year. Each management student learns a lot during his 2 years of MBA program.
Customers. customer holds the key position in all circumstances and needs to be motivated to purchase the maximum of the company’s products and services. The customer in today’s market is the king of the market in real sense of the term.3 OBJECTIVES OF THE STUDY
. The main purpose of this project is to find out and to satisfy the needs of the market King i. So I think that it will benefit to my project and me.e.
AREA SELECTED: Nasik (Maharashtra)
1. I have selected this Topic for my project as a part of MBA curriculum. Above all. As it decides the course of action to be followed. The topic selected should be such that it helps in understanding the marketing concepts clearly. Innovation refers to creation of customers and satisfaction of their needs.1. I have a great inclination towards Automobile services. The Automobile market is one of the most competitive markets as there is cutthroat competition between competitors to rule out others services and product by inventing new technology with added features in market and that too with competitive price.2 SELECTION OF TOPIC FOR STUDY
Topic selection is the one of the most important aspects of our project. In this context it is said that the customer is not only the foundation stone of the business but also the stepping-stone.
purpose vehicle) segment. To find actual market position of TOYOTA INNOVA with its competitors. To find out market position awareness about “INNOVA” product of TOYOTA KIRLOSKAR MOTORS. To find out the Satisfaction level of Customer.
6. 2.1. To find out the market position in MPV (Multi.
. 4. To find indirect competitors of ‘TOYOTA INNOVA’ in market. 5. 3. To find out problem faced by customers.
In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind it. 2. Toyota is not market leader in Nashik district. collecting. A hypothesis consists either of a suggested explanation for a phenomenon or of a reasoned proposal suggesting a possible correlation between multiple phenomena. The assumption be true or false is to be proved through completion of project. The flow of the research process is decided first hand. organizing.
The hypothesis for this project is as follow:1.4 RESEARCH METHODOLOGY
Research Methodology is a way to systematically solve the research problem. making deduction and reaching conclusion and at last carefully testing the conclusion to determine whether they fit the formulated hypothesis:
Research Methodology consists following: Hypothesis
Hypothesis simply means a mere assumption or some supposition to be proved or disproved but for researcher it is a formal question that he intends to resolve. Hypothesis of the project is the assumption or a proposition made by the project.1. formulating hypothesis. Toyota is market leader in Nashik district. so that the conduct of the research does not take an incorrect diversion from its objective. It may be understood as a science of studying how research is done significantly. evaluating data.
. Research comprises defining and redefining problems. Research design plays an important role in collecting useful information in cost effective manner.
FLOW CHART OF THE RESEARCH PROCESS
DEFINE RESEARCH PROBLEM REVIEW THE LITERATURE FORMULATING HYPOTHESIS
ANALYSIS OF DATA
DATA ANALYSIS AND REPORT
It is a frame work for carrying out research activities it comprises of series of prior decisions. The source/ methods of data collection: Primary Methods: These are methods which are used to collect the data from the actual field. as income increases or lifestyle changes. The type of research conducted is ‘Causative Research’.
. The consumer may taste the hypothesis that. the influence of income and lifestyle on purchase decisions. more elite and state of the art products are likely to be bought. In these methods students are suppose to prepare the questionnaires which should be appropriate and limited containing such which gives the full information. for example.RESEARCH DESIGN:
Research design is nothing but the master plan for the actual research. Master plan for this research for as follows:-
TYPE OF RESEARCH DESIGN:
There are three types of research design (a) Exploratory (b) Descriptive & (c) Causative These categories differ significantly in terms of research purpose. Causative research is done to establish a cause and effect relationship. The researcher may like to see the effect of rising income and changing lifestyle on consumption of selected product.
These methods are: Data from the Company: In this methods the past data of the company is collected such market area. In these method students need not to go in the direct market to collect the Data.
Close-ended: Questions are the questions which are having fixed answers.These questions are asked to the selected group of people and information is collected.
Open-ended: Questions are the questions. which are having explanatory answers. Interview Method: In this method the group of people is selected and the prepared questionnaires are asked to them. Questions can be the open ended or close ended or both. product costing etc.
2.: Yes/No type of questions. Also we get the information about the growth the company. suggestion. which are carried out to collect the data from indirect sources. SECONDARY METHODS: These are the methods. e.
Oral interview: In this method interviewer ask questions to interviewee orally and data is collected in the record book. distribution channels.g.
We can collect the information like Company history. company objectives and welfare activities of company etc. Sample type & Size:
Area of Sampling: This is the area from where the samples are selected. Mr. SAMPLING TECHNIQUES: (RANDOM SAMPLING)
These are the techniques used to decide the type and size of the samples used for the data collection.
. Yeola for sampling. as this was the area where Company was having the large sale of TOYOTA’S INNOVA in the Nasik District. Samples are collected randomly.operated me well. They Co. Niphad. We had selected the Nasik. • Consumer: Total numbers of consumer survey are 200. Sudhakar Bhangare is Sales Manager of Wasan Toyota.
• Dealer: We selected “WASAN TOYOTA” dealer of TOYOTA MOTORS in Nasik city. the product range of the company. Vijay Wasan is owner of Wasan Toyota and Mr.• Data from the Internet: This is of the latest methods of data collected.
Series 3 2 2 3 5
Series 2 2. X axis & Y axis.3 2.5 4.8 2.4 4.5 3.METHOS OF DATA INTERPRETATION:
Data interpretation means arranging the collected the proper manner and representing the information by using following tools of data
6 5 4 3 2 1 0
1 2 Ca te go ry Ca te go ry Ca te go ry 3 Ca te go ry 4
Series 1 Series 2 Series 3
Series 1 Category 1 Category 2 Category 3 Category 4 4.e.
1.4 1. GRAPHS: Graphs representing the information in two i.
2 1.4 1.2 3. drag lower right corner of range. which representing information in the segments.
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
To resize chart data range. It differentiates between the data by varying colors.
Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 8.2
.CHART: The pie charts are the tool of interpretation.
. so as to achieve the good market share.
The project also provides the essential information regarding the
customers. dealers etc.
It consists of understanding of customer behavior while using to
In Automobile market it is also important to influence the customers
while in a purchase decision.
The project will also enable the company in improving the promotional
activities to capture the good and huge market share. area of their dissatisfaction and the area to target more.1.
Under this project the researcher had tried to find out both the dealer
preferences for various services as well find out the sale of various brands by collecting information from dealers and customers to be targeted for the sector.5 SCOPE OF THE STUDY
It is a Marketing research project to study the usage and attitude of
customers towards Toyota Innova.
. Thus project will analyze the possible Target Segment and help emerge as the segment Leader. Product of a company can be copied but BRAND is unique and successful Brand is timeless whereas a product can get outdated. To overcome this threat. I underwent my summer training for period of two months. Proper BRAND AWARNESS to target segment create a BRAND IMAGE in minds of people.7 RATIONALE OF THE STUDY
As a part of the curriculum of the MBA program under Pune
University. This product also helps the company to know whether they are lagging to their competitors and what to do more to increase the sales and make customers awareness. Competitive advantage of firm lies in being
every thing to select a few (segment) and “To be everything to everyone.
First job of Manager is to crystallize the Market and should know the
(KRA) Key Result Area to be served. successful Manager should always be aware of different segment to be targeted. is sure a recipe for strategic failure”.
As “Michel Porter” says.
1. Certain Brand Appeal to certain segment of Market.
Brands are most important asset of organization.
PROFILE OF ORGANIZATION
The Toyoda Automatic Loom Works was then headed by Japan's 'King of Inventors' Sakichi Toyoda.1
HISTORY OF ORGANIZATON
Fujio Cho Katsuaki Watanabe Chairman President
Toyota Motor Corporation The Toyota Motor Co. Ltd was first established in 1937 as a spin-off from Toyoda Automatic Loom Works. and that corporate philosophy still guides our growth today. In 1950 the company experienced its one and only strike. The patent rights to one of his machines had been sold to Platt Brothers (UK) and provided the seed-money for the development and testbuilding of Toyota's first automobiles. one of the world's leading manufacturers of weaving machinery. Labor and management emerged from this stoppage firmly committed to the principles of mutual trust and dependence. Production systems were improved in the late 1950s.2. culminating in the establishment of the 'Toyota Production System.' It became known as TPS in 1970
. The fledgling company founded by Kiichiro Toyoda. Sakichi's son. has since blossomed into the leader that it is today. August 1997 marked the 60th anniversary of TMC.
Toyota participates enthusiastically in community activities ranging from the sponsorship of educational and cultural programmed to international exchange and research. Across the world. In the time it has taken you to read this paragraph. Production of vehicles outside Japan began in 1959 at a small plant in Brazil. this philosophy builds mutually beneficial long-term relationships with local suppliers and helps the company fulfill its commitments to local labor. close relationships with people and organizations in the local community are essential contributors to mutual prosperity. Based on the principles of Jidoka. Toyota launched its first small car (SA Model) in 1947. producing more than 5. Just-in-time and Kaizen. Toyota strives to be a responsible corporate citizen. and continued with a growing network of overseas plants. Toyota also has a global network of design and 'Research and Development' facilities. Toyota believes in localizing its operations to provide customers with the products they need where they need them. embracing the three major car markets of Japan.5 million vehicles per year. It is by far the largest Japanese automotive manufacturer. equivalent to one every six seconds. Today. Over and above manufacturing. the system is a major factor in the reduction of inventories and defects in the plants of Toyota and its suppliers. In every community in which the company operates. Toyota is the world's third largest manufacturer of automobiles in unit sales and in net sales. at least another three or four cars will have been produced!
. North America and Europe.but was established much earlier by Taiichi Ohno. and it underpins all our operations across the World.
The 2.5 liter 102 hp (76 kw) 2KD-FTV D4-D comman rail variable geometry turbocharger Diesel engine.7 liter is only for V with automatic transmission. As with Toyota Kijang which it replaced. G and V. leather seats and captain chairs.0 liter 136 hp (101 kw) 1 TR-FE VVT-I liter 2TRFE VVT-I gasoline. Newly added V variant adds ABS. The official name in Indonesia is Toyota Kijang Innova. Powering the Innova is either 2. Trim level are J. It features a live rear axle and it is of front engine rear wheel drive confiruration. E. the Toyota Innova is produced and first marketed in 2003 in Indonesia.
.2. or 2. while for other countries is just Innova. Toyota Innova is part of Toyota’s IMV program together with Hilux Vigo pickup truck and FortunerPPV.2
INFORMATION ABOUT PRODUCT
Toyota Innova is an Indonesian designed large MPV produced in Indonesia under supervision by Toyota Astra Motor since 2003.
2.3 PRODUCT RANGE OF COMPANY
THEORY RELATED TO THE PROJECT
3. Product requires different marketing. 4. opportunities and problem to the seller. Product has a limited life.
. purchasing and human resource in each stage of PLC (Product Life Cycle).THEORY RELATED WITH THE PROJECT
THE PRODUCT LIFE CYCLE:
To say that a product has life cycle is to assert four things: 1. Product sale pass through distinct stages. manufacturing. 2. Profit rise and fall at different stage of PLC (Product Life Cycle). financial. each posing different challenges.
. The product life cycle (PCL) mainly divided into four stage: INTRODUCTION STAGE: It is a period of slow growth of sale as the product is introduced in the market. GROWTH STAGE: It is period of rapid market acceptance and substantial profit improvement. DECLINE STAGE: It is period when sale show a downward drift and profits decrease. In this case company can launch new product or withdraw the existing product from the market. Each product goes through a life cycle. Profit stabilizes or decline because of increased competition. growth. It shows the introduction.THE PRODUCT LIFE CYCLE
The product life cycle reflects sales and profits of a product over a period of time and generally they follow an establish S-shaped curve. maturity and decline stages during each period of existence. Profits are nonexistent in this stage because of the heavy expenses incurred with product introduction. MATURITY STAGE: It is a period of a slowdown in sales growth because the product has achieved acceptance by most potential buyer.
Coil Spring Dics Drum 5 M/T
.4)@14003400 205/65R15 2240 16V DOHC 1998 100(136)@5600 184(18.) Chassis Front Suspension Rear Suspension Front Brake Rear Brake Transmission E 7 8 Diesel Petrol 4555mm*1770mm*1755mm 2750mm 176mm 5. Output KWps @ rpm Max.4)@3600 2290 G G1 8 seater Diesel
Grade Model Code Seating Capacity Engine Dimensions Overall L*W*H Wheel Base Minimum Ground Clearance Minimum Turning Radius Tyres Gross Weight (kg) Engine Engine Type Displacement cc(cm3) Max. Double Wishbone. Torque Nm(kg-m)@ rpm Fuel Tank Capacity (ltr. with Stabilizer 4-Link.4m 2240 16V DOHC 2494 75(102)@3600 200(20.6)@4000 2494 75(102)@3600 200(20.3. Coil Spring.
ANALYSIS AND INTERPRETATION OF DATA
Topic under study . and pre-empted.Definitions.DATA NALYSIS AND INTERPRETATION 3. dealer loyalty. it is not just important to know the competition by name.
ASSUMPTIONS Held about itself and the industry
CAPABILITIES Both strength and Weakness
. aggressive sales force. Utility
Competition. The components of Competitors Analysis:
FUTURE GOALS At all levels of management and in multiple decisions CURRENT STRATEGY How the business is currently competing
Competitors Response profile
Is the competitor satisfied with its current position? What likely moves or strategy shifts will the competitor make? Where is the competitor vulnerable? What will provoke the greatest and most effective relation by the competitor. Importance. Market leaders always have a system to help them pre-empt any competitive moves. A competitor’s strength s may be its marketing systems. its relationship with major external environmental variables like government and financials institutions.1 . For this. being an important market force. but it is also critical to understand its major strengths and weakness. needs to be tracked and analyzed. or a sound financials resources base.
Importance. family and Political leader are used her personal need. For this every company must establish and evaluate new product/services development ideas and strategies.
Customer Feedback Summary about TOYOTA INNOVA
In Nasik region most important application of Business. their strength and weakness. All are use this MPV segment for our status and comfortable for long route. Travelling. so it is very essential to know opportunity to target the potential market.” TOYOTA INNOVA is first MPV (Multi-Purpose Vehicle) segment lunched in India by TOYOTA MOTORS in luxury car. MPV segment has large competition in domestic market among product. and Chevrolet Tavera etc. with modern changes in tastes. fashions. TOYOTA INNOVA in its Growth Stage of product life cycle as pre the market survey. wants and desires and their high expectations for new and improved products have enforced the companies to bring new. In this district (Nasik) Businessman. But product is facing indirect competition by existing four wheelers. technology and higher standard of living changing customer’s needs and preferences. which analysis the statements. evaluate and form the marketing strategies.Definitions. “TOYOTA INNOVA is in Growth Stage. therefore the product did not face direct competition from its competitors.The word Analysis means the process of breaking down complex facts into simple elements while interpretation stands for explanations. Today is the world of changing era. politicians. and rich familiar are more aggressive for use this MPV (Multi-Purpose Vehicle).In today’s competitive world where cutthroat competition exists. modern and superior products/services in the market. capture the market. such as Mahindra Scorpio. But TOYOTA INNOVA succeeded in its growth stage for attracts and
. every one wants to know their position. Tata Safari.
size & ride comfort. Best balancing vehicle on road drive. As pet the above advantages this MPV segment is very suitable for rough roads. Variety of colors available (white. super white.kemps) Large space. styling is maintaining this car. Problem: Low mileage in petrol model vehicle. red. High price of car.holding the customers in MPV segment. green. Low ground clearness. simple red large green).
. High mileage with loading (Approx…. Shape. Advantage: No direct competition in domestic market. black. High status. TOYOTA INNOVA is acquiring 35% market share in domestic market. Dr. L. silver.
Customer’s satisfaction level Total 50 100% Very satisfied 28 56% Satisfied 12 24% Dissatisfied 10 20%
Low maintenance.2Competitive products of TOYOTA INNOVA
Mahindra Scorpio Tata Safari Chevrolet Tavera Customer’s feedback summery about competitive products. Advantages: Problem: Discomfort back seating arrangement. Company introduce only diesel model available in market. The poor service provided by dealer at time of purchasing car. MAHINDRA SCORPIO Mahindra Scorpio gave an indirect competition to Toyota Innova in MPV segment because this product comes under the luxury passenger car categories. High mileage with loading.
. High maintain by the replacement of the spare-part. Mahindra is Indian base company.3. But Mahindra Scorpio acquires larger number of share in market. Suitable price to customer. 1.
Customer’s satisfactions level Total 50 100% Very satisfied 32 64% Satisfied 12 24% Less satisfied 06 12%
Problem: Low mileage with loading. Customer view is not good.2. High maintains about engine. Good shape and size. TATA SAFARI : Advantages: High loading capacity. High price of product. Best balancing vehicle. Customer satisfactions level Very satisfied Satisfied 06 18 12% 36%
Total 50 100%
Less satisfied 26 52%
High mileage on road. Chevrolet Tavera
Advantages: Low cost and easy availability of spares. Low mileage with loading. High maintains No wheel balancing alignment vehicle on road. Chevrolet is a registered trademark of General motors corporation. Customer satisfaction levels Very satisfied Satisfied 2 4 4% 8% Dissatisfied 44 88%
.3. No more colure choice. Problem: Total 50 100% Chamber is very low (Low ground space).
Seating capacity is not more than 8 seater. 3. 3. 5. Less product awareness in rural area.
MOJOR TECHNICAL PROBLEM IN TOYOTA INNOVA
1. 4. 56% Very satisfied. 2. Toyota Innova is not having any direct competitors in MPV segment. Petrol model is very low mileage. 20% Dissatisfied with the product. Chevrolet Tavera. Tata safari etc. are indirect competitors of TOYOTA INNOVA. 2. In existing customers of TOYOTA INNOVA. Low ground clearness.
1. MAHINDRA SCORPIO TOYOTA INNOVA TATA SAFARI CHEVROLET TAVERA In today’s MPV segment market TOYOTA INNOVA in its growth stage. 3. Market share acquire by various products in Nasik district as per following ranking: RANK: 1. 6. 24% satisfied. Mahindra Scorpio.
4. MAHINDRA SCORPIO TOYOTA INNOVA TATA SAFARI CHEVROLET TAVERA
% Market share acquired by product in Nasik District are as follows: RANK COMPETITORS NAME % OF MARKET SHARE 1 Mahindra Scorpio 45% 2 Toyota Innova 35% 3 Tata Safari 15% 4 Chevrolet Tavera 5%
IS COLLECTED FROM THE DEALER
PERCENTAGE OF SATISFATION LEVEL (PUBLIC SURVEY)
. Among the competitors ranking TOYOTA INNOVA can be show as follows: 1.MARKET LEADER
From the above market survey we conclude that market leader among the Competitor in the MPV segment is MAHINDRA SCORPIO. 2. 3.
FROM THE ABOVE GRAPH IT IS CLEAR THAT MAHINDRA SCORPIO IS TODAY’S MARKET LEADER. “TOTOTA INNOVA” AT SECOND PLACE IN MPV SEGMENT.
. AND TOYATA KIRLOSKAR MOTORS LTD.
CONCLUSION OF THE STUDY
Almost 45% of Nasik city. Toyota Kirloskar motors Ltd. Sinner Taluka market is captured by competitor’s brand.g. According to above survey we can also analyses that are gave more weight age to mileage. maintenance and the company goodwill about available product (Mahindra Pick-Up. maintenance of product. Mahindra Max) in pick up segment. (MAHINDRA SCORPIO) because of consumer mostly prefer to competitors brands due to mileage. Mahindra Bolero.
The survey was conducted in Nasik city and various Taluka places (Niphad. Yeola. Even though TOYOTA is highly famous International brand in the world and Toyota is also national brand in country. Qualis in country for MPV segment market. Sinner. Niphad. price of product and loading capacity in MPV cars segment. Yeola) etc. due to the prices of diesel and petrol and various parts if product are increases day by day. Launch a first MPV car e.
RECOMMENDATION AND SUGGESTION
Company should give importance to rural area marketing as our product
comes under a MPV segment category and majority of people in rural area are farmer and deals with some small business. Sub dealer’s network should be develops at Taluka places so that rural people have convenience to purchase vehicle. So company should implement following suggestion for promotion the product in market.
Company should try to decrease price of product as compare to competitors.Test Ride) Company should make an advertisement in local news papers. Sakal. Lokmat. e.SUGGESTIONS
Toyota Innova is in its growth stage therefore TOYOTA MOTORS needs to create awareness among the consumers about the product. and Deshdoot etc. (e.
. Spare parts should be made available in rural area and parts should be of reasonable.g.g.. Company should make an advertisement in rural area.
Toyota Innova should focus on the maintenance.SUGGESTIONS REGARDING TECHNICAL FEATURE OF TOYOTA INNOVA: The major technical problem faced by company (as per customer survey) is
Company should focus on ground clearance of Toyota Innova. For use this product in rough roads. The company should increase the Innova’s seating capacity.
. Toyota Innova should increase the car mileage with loading in petrol model.
due to this one could not do justice to the Market Survey. 2) Sample Size: The sample size does not cover maximum number of retailers and customers of Nashik city. activity. The sample size was restricted to certain number. 4) Genuineness of the information: It was assumed that the findings from the respondents were correct and of prime importance.6 LIMITATIONS OF THE PROJECT 1) Time Duration: The time duration for conducting the research was very short.1. 3) Response from interviewer: Some of the respondents were hesitant to provide proper information. or to entertain such person.
. reading:4. Segment/Application:4. Phone No. Average Load:2. Operating Route:3. Date:-
B) VEHICLE DETAILS:-
1. Name of the Customer:2. Purchase Month:3. Name of the Vehicle:-
TOYOTA INNOVA TATA SAFARI
MAHINDRA SCORPIO CHEVROLET TAVERA
2.A) GENERAL INFORMATION:-
1. Address:3. Major Maintenance:C) CUSTOMER OPINION:-
1.:4. Regular Maintenance:5. Occupation:5. Km.
Toyota. Satisfactory:3.D) SATISFACTION LEVEL:-
The Economic Times (newspaper) The times of India (newspaper) Books 1} Indian Marketing system 2} Marketing Strategies planning 3} Marketing Management 4} Principles of Marketing
. Very Satisfactory:2.