PolyU Design . .

4
Undergraduate Programs . . 10
/ 4-year Curriculum.. . 11
. Bachelor.of.Arts (Honors).Scheme in.Design.(Full-time)
|^ (|o: | ^J.e||| |e|
|^ (|o: | oo|co||o |e|
|^ (|o: | |.|oe| oJ ||e|o |e|
|^ (|o: | |oJoc| |e|
/ 3-year Curriculum . . 16
. Bachelor.of.Arts (Honors).Art and Design.in.Education.(Part-time)
. Bachelor.of.Arts (Honors).in.Design.(Full-time)
^J.e||| |.|oe| oJ ||e|o
|Jo||o| oJ |oJoc| v|oo| oo|co||o
/ 2-year Curriculum (Top-up BA program) . 22
. Bachelor.of.Arts (Honors).in.Digital Media.(Full-time)
. Bachelor.of.Arts (Honors).in.Interactive Media..(Full-time)
/ 2-year Curriculum (Higher Diploma program) . . 24
. Higher.Diploma.in.Multimedia.Design.and Technology .(Full-time)
. Higher.Diploma.in.Product Innovation.Technologies .(Full-time)
Postgraduate Programs . . 26
/ Taught Postgraduate Program . . 27
. Master.of.Design.Scheme (Mixed Mode)
/|e (|e| |Joco||o:
/|e (|e| |oc||ce:
/|e (|e| |o|e|e:
/|e (||eoc||o |e|:
/|e (|/o |.|oe| |e|:
. Master.of.Science in.Multimedia.and Entertainment Technology
. . (Mixed Mode).. . 33
/ Research Postgraduate Program . . 34
. Master.of.Philosophy and Doctor.of.Philosophy
Admission Requirements Summary . . 35
Design Education at PolyU . . 43
Contacts . . 44
Contents
5 PolyU Design
The Hong Kong Advantage
PolyU Design has an excellent setting
in the East-meets-West culture in Hong
Kong. With its close proximity to mainland
China and the rest of Asia, Hong Kong is
one of the most dynamic and prosperous
metropolitan cities of China and the
world. At PolyU, you will be exposed
to both English and Chinese, the most
widely spoken languages of the world,
gain knowledge and understanding of
the culture, society and people of China,
and meet people from all around
the world. With Chinas emergence as
the worlds focal point of economic
development, such exposure will create
a competitive edge for our students
future development.
|o|,| |e| |o /ee
o |o|o| |o/ o| Je|
eJoco||o oJ eeoc|
|o |o |o |ce 964
/||| o coo | |e|e.
eeoc| ce|e | `oo.
|o|oo. oJ ||/o.
oJ eeoc| o|e||
.||| o.e |.e|.e |o o|.e|||e
| /o||oJ ||o.
|o|,| |e| | o| ||e |oe|o|
o| o|,| ^|o |o.o||o
|o |o/o| oo|o|||e
PolyU.Design
In.2012,.School of.Design.(PolyU Design).celebrates
forty-eight years of.providing excellent design.education.
PolyU Design.is dedicated to.bringing the world better.
products through.education.and practice.We have
taken.a.world lead in.establishing a.new integrated
and multidisciplinary design.curriculum,.encompassing
disciplines such.as advertising design,.communication.
design,.environment and interior.design,.industrial and
product design,.and multimedia.design.
PolyU Design.has graduated over.10,000 elite designers
and its faculty is one of.the most internationally mixed
in.the world.PolyU Design.academic.staf have industry
experience,.conduct research.in.a.specialized area.and
bring these skills into.the classroom.Encouraging and
nurturing creativity and innovation.remains PolyU Designs
central task supported by the most technologically
advanced design.tools
PolyU Design Core Values
|oo|||c Je|.
o|e, o| o||.
|o|e|c |||||.
ceo||.e oJ c|||co| eoee|.
e.|o| Je| o ocee.
o|o|o/||||,.
e|||.||, |o |||o, oJ co||oe.
coJ|c|||o, co||o/oo||o.
c|o||, oJ co.|c||o | coo|co||o

7 PolyU Design
Award Winning Researches
Support Unique
Learning Experiences
PolyU Design is actively engaged in applied
research and consultancy support for
industry throughout Asia. Research has
been a cornerstone of the School since the
early 1990s. With the rise of the importance
of the China market our research programs
are more in demand than ever before.
Research topics at PolyU Design include:
. + Asian Lifestyle Design
. + Asian Ergonomics
. + Competition and Exhibition Design
. + Game Development
. + Hospitality
. + Information Design
. + Interaction Design
. + Multimedia Innovation
. + Public Design
. + Service Design
. + Space Design
. + Strategic Design
. + Toy Design
. + Transportation Design
. + User-oriented Design
|e oo|||, oJ e|e.oce
o| eeoc| /e| coJoc|eJ
/, |oco||, o| ||e c|oo|
| .e, |e|.e |e.. || o,.
Je| ||||o||o co c|o|
o /oJ, o| .o| ||o| co||/o|e
o J|ec||, |o ||e o|e|o oJ
oc|e|, o ||o| /e| Joe |ee
Ronald B.Kemnitzer,..
oo||o. o|eo. o| e|Je| oJ
|e||o. o| |Jo||o| |e|e oc|e|, o| ^e|co
Top-tier International Design Programs
with Regional Relevance
PolyU Design is ranked as one of the top design
schools in the world by Bloomberg BusinessWeek
magazine. We provide design education from
undergraduate to postgraduate Masters
and PhD levels, in professional areas that are
highly sought after in the region.
Academic Programs
. + Advertising Design (BA)
. + Art and Design in Education (BA)
. + Communication Design (BA)
. + Design Education (MDes)
. + Design Practices (MDes)
. + Design Strategies (MDes) *
. + Digital Media (BA)
. + Environment and Interior Design (BA)
. + Industrial and Product Design (BA)
. + Interaction Design (MDes)
. + Interactive Media (BA)
. + Multimedia and Entertainment Technology (MSc)
. + Multimedia Design and Technology (HD)
. + Product Design (BA)
. + Product Innovation Technologies (HD)
. + Urban Environments Design (MDes), and
. + Visual Communication Design (BA)
. + MPhil / PhD
* One of.Worlds Best Design.Thinking programs voted by |o|e/ee|
|eo.eJ |Joco|o. |e|
|oc||||oe. oJ |o|e
|eoJe |e| |o o|e |o|,|
|e| oo |o/o| oJ
J|||c||.e |ooo, |o|eo
|c|oJ| v|c|o |o |o.|
(Oo|J |eo|:. |e, |e|e
(|e|eo:. |o o||eo
(|o |oo:. oJ |oo vo ||,|
(|e|||:. oe ,o| o |e. |o|o|e
||o| co||/o|e |o oo |eoc||
||o| | Je||eJ |o o|oe
Je| ||||e ||o| .||| |eoJ
|o.o||o |o o /e||e .o|J
|oJe| .||| /e eoeJ |
|e| |o,ec|. ||eoc||.e |||oe.
e|o. o|o|o|. |ec|oe.
/o||o. |JeeJe| |oJ,.
|oco| oJ C.eeo v|||
oJ |oJ, |. |J|.|Joo|
|oc||ce oJ eo.o|. ||e||.
ooeo||.e |o,ec|.
oJ ||eo||oo| |c|oe
Innovation Tower
PolyUs World-Class Facility
for Design and Innovation
To further drive the development of Hong Kong
as a design hub in Asia, and provide additional space
to facilitate multidisciplinary collaboration, a new
complex named Innovation Tower will be built
on campus. The Innovation Tower will be the frst
permanent architectural work in Hong Kong of
Ms Zaha Hadid, one of the most infuential fgures
in the world of modern architecture. On completion,
the Tower will provide advanced facilities for teaching
and learning, as well as ample exhibition and
collaboration spaces that are positioned to attract
deserved attention to our students work.
Alumni
What Teaching and Learning
Means at PolyU Design
Problem-based Learning
Experiential Learning
Interactive Learning
Independent Learning
Refective Learning
(left to right; top to bottom):
Alice Mak , Siu Hak , Carrie Chau ,
Tommy Li , Anthony Lo , Raman Hui ,
Freeman Lau , Winnif Pang , Dorophy Tang ,
Alan Yip , Barrie Ho , Dennis Chan
11 Undergraduate Programs
Undergraduate.Programs
/.4-year.Curriculum.
Bachelor.of.Arts (Honors).Scheme in.Design.
#
^J.e||| |e|
oo|co||o |e|
|.|oe| oJ ||e|o |e|
|oJoc| |e|
JUPAS.ProgramCode* 3569 (73416)
StreamCode AD. Advertising Design
CD. Communication.Design
EI D..Environment and Interior.Design
PRD. Product Design
Mode of.Study Full-time
Normal Duration 4 years
Credits Required .
for.Graduation
128
Intake 96
Scheme Leader. Rmi.Leclerc. /|e |e ^|e||e ||| . | |^
Aims
The aimof.the BA (Hons).Scheme in.Design.is to.educate innovative
problem-solvers,.equipping themwith.the necessary intellectual,.technical
and managerial skills that will facilitate their.development as designers able
to.invent desirable regional and global futures.
Characteristics
The Scheme ofers students a.design.education.that is attuned to.new trends
and is sensitive to.rapidly changing cultural contexts.We encourage dynamic.
thinking and independent learning,.experimentation.and questioning .
the status quo,.and the willingness to.take risks and revisit rules.
ProgramStructure
Year.1 provides students with.exposure to.other.design.disciplines through.
class activities such.as lectures,.workshops and group work,.in.subjects
such.as the Freshman.Seminar,.and Design.Thinking.The broad-based
pedagogical approach.trains students to.learning to.learn.Complemented
with.the teaching of.foundation.visualization.and production.skills specifc..
to.each.design.discipline,.it instills students with.a.solid appreciation..
of.the discipline of.their.choice.
In.Year.2 students further.investigate through.studio.work the characteristics
of.their.chosen.discipline,.build their.skills,.and strengthen.their.ability to.
make,.build,.and execute their.designs.Students are given.the opportunity
to.explore diferent cultures through.local and international Study Trips
Year.3 encourages students to.deepen.the exploration.of.their.design.
interests and sharpen.their.skill set so.as to.prepare themfor.professional life.
Studio.work is enriched by the ofering of.diverse design.discipline-specifc.
specialist subjects.Work-Integrated Education.(WIE).subjects such.as .
the Internship provides students with.an.opportunity to.try their.skills in..
real-world contexts
Year.4 students refne their.ability to.think critically,.and are encouraged to.
formulate perspectives of.their.own.on.contemporary sociocultural contexts,.
as evidenced in.personal design.thinking methodology,.execution.and
production.processes,.and communication.strategies.In.the Cooperative
Project interdisciplinary teams of.students apply the knowledge acquired
over.the previous years to.provide solutions in.response to.real-world client
briefs,.with.a.chance to.see their.work developed and commercialized..
In.the Capstone Project students are expected to.initiate independent
projects to.mature their.chosen.learning pathways,.while developing .
a.personal portfolio.of.a.professional standard,.in.view to.seek employment
or.apply for.postgraduate studies..
.#. Subject to.approval and change
.
* For.JUPAS.applicants,.please note that the number.shown.after.JS.or.JA.in.the JUPAS.Catalogue
. Number.equals to.the PolyU programcode
4 Years
Full-time
Local:.JUPAS.(HKDSE)
Non-local:.Chinese Mainland
12 13 Undergraduate Programs Undergraduate Programs
BA.(Hons).in.
Communication.Design
Career Prospects
Graduates may embark on.a.wide .
spectrumof.careers in.the traditional .
feld of.graphic.design.(such.as visual
identity design,.publication.design,..
web design,.environmental graphics,.
exhibition.design,.and packaging design),..
as well as newly emerging areas such..
as information.design,.brand strategy,..
motion.graphics for.television.and flm,.
interaction.design.and user.experience
design.Career.paths include graphic.
designers,.information.designers,.web
designers,.user.experience specialists,.
interface designers,.art directors,.project
managers and creative directors
Aims
The .programinvites students to.investigate how visual
language typography,.imagery,.interactivity and time .
plays a.critical role in.clarifying information,.evoking
emotions,.inducing actions,.and engendering change.
Students not only develop their.aesthetics,.craft and form-
giving skills for.a.variety of.media,.they will also.integrate
contextual research,.theories,.processes and methods
in.their.studio.practice.Studio.learning is centered on.
three major.areas:.designing for.information,.designing
for.identities,.and designing for.experiences.Students
are encouraged to.think creatively,.strategically as well as
systemically in.solving complex communication.problems.
Graduates will be equipped with.the professional skills
necessary to.meet the expanding needs of.the profession.
as well as develop critical minds to.question.the social .
and cultural roles of.communication.design.in.local,.
regional and global contexts
Who should consider
Communication Design?
You are aesthetically sensitive,.culturally
aware,.inquisitive,.and able to.think .
both.logically and intuitively.You are .
a.conceptual thinker.with.a.strong
desire to.communicate with.clarity and
conviction.via.visual,.verbal and written.
means.You enjoy analyzing problems and
assimilating and organizing information.
You are curious about people and how
they interact with.information,.knowledge,.
environments,.objects and other.people.
You are passionate about visual forms,.
and enjoy creating things.You are highly
motivated and inspired,.and have a.good
command of.English
Award Coordinator:.Keith.Tam.||e. /^.
/|||^. /||
BA.(Hons).in..
Advertising.Design
Career Prospects
The programwill prepare students for.careers in.the
advertising industry as art directors,.copywriters,.interactive
designers,.account executives,.and marketing executives
Aims
The aimis to.provide students with.the creative skills and
knowledge that are necessary for.a.successful career.in.
advertising.The objective is to.enable students to.create
and produce efective advertising based on.marketing
research,.consumer.behavior.study,.strategic.planning,.
creative concepts,.art direction,.copywriting,.design.
techniques,.communication.skills and social responsibility.
An.understanding of.the Hong Kong and Chinese mainland
markets in.the context of.economic,.cultural,.social and
technological development will underpin.the curriculum.
Our.all-round approach.to.develop students.professional
and generic.competences sets it apart fromother.
universities/colleges
The teaching teamhas strong links with.the advertising
industry.Agency visits,.overseas study trips,.summer.
internships and guest speakers such.as TVC directors,.
photographers,.brand managers,.to.name but a.few,..
will ofer.insights into.the professional world.
Graduates will have a.competitive edge in.the highly
competitive job market.
Who should consider
Advertising Design?
You possess a.passion.for.persuasion.
centered on.the relationship between.
image and word in.advertising..
You have the desire to.succeed in.a.highly
competitive industry and the ability .
to.work under.pressure.Your.personality .
is fexible and sociable with.a.strategic..
and enquiring mind,.because agency .
life is all about getting on.with.people,..
being able to.work in.a.teamand .
being able to.convince clients of.the .
merit of.advertising proposals..
You have a.good command of.English..
and Chinese Language
Award Coordinator:.Francis Hung .|^
4 Years
Full-time
Local:.JUPAS.(HKDSE)
Non-local:.Chinese Mainland
4 Years
Full-time
Local:.JUPAS.(HKDSE)
Non-local:.Chinese Mainland
14 15 Undergraduate Programs Undergraduate Programs
BA.(Hons).in.
Product.Design
Career Prospects
Students can.pursue various choices of.careers upon.
graduation.They will be industrial /.product designers,.
product stylists,.concept innovators,.design.managers,.
entrepreneurs,.designers for.product manufacturers
and trading companies or.employed by product design.
consultancies
Aims
The programis to.prepare students for.a.professional career.
in.the design.and development of.products and product
related services.They will learn.to.identify and solve the
problems of.product design.innovatively and systematically
with.sensitivity to.humanistic,.environmental and social
concerns.It will equip learners with.knowledge in.
fundamental design.skills,.general knowledge in.academic.
literacy and a.fundamental understanding of.business.
The objective is to.enable learners to.devise products and
services based on.user-oriented research,.markets analysis,.
technology opportunities,.ergonomic.criteria,.engineering
knowledge,.business awareness,.cultural appreciation..
and social responsibility to.meet the emerging needs
of.both.the market and society of.Hong Kong,.the rapid
evolving Pearl River.Delta.region.and throughout Asia
Award Coordinator,.Chair.Professor.of.Industrial Design:..
Martin.Smith..||^. | |^
BA.(Hons).in..
Environment.and..
Interior.Design
Career Prospects
The programis intended to.prepare students for.a.career..
in.the profession.of.environment and interior.design.
industry primarily to.provide service in.Hong Kong .
and Mainland China.with.an.international standard,..
so.as to.operate and work internationally or.in.association.
with.international companies
It also.intends to.prepare students to.continue their.
education.at postgraduate level as well as to.realize the
need for.continuing education
Aims
It aims to.provide students with.creative and professional
skills and knowledge that are necessary for.a.successful
career.in.the environment and interior.design.industry..
Our.objective is to.enable students to.operate efectively
within.a.professional environment and interior.design.
context;.to.create innovative spaces;.to.refect on.new
issue in.spatial design.based on.materiality,.construction.
and general building systems;.to.contribute to.the
enhancement of.the profession.at large.An.understanding
of.global,.regional and local contexts in.historical,.economic,.
cultural,.social and technological aspect will supplement
the curriculum
It is to.educate designers to.have a.broad interdisciplinary
view of.their.role and operate at various scales;.enabling
themto.be the link that connects architects,.industrial
designers,.landscape designers,.graphic.designers and
project developers
Award Coordinator:.Laurent Gutierrez..|. |. ||.
|^c|. /^c|
4 Years
Full-time
Local:.JUPAS.(HKDSE)
Non-local:.Chinese Mainland
4 Years
Full-time
Local:.JUPAS.(HKDSE)
Non-local:.Chinese Mainland
16 17 Undergraduate Programs Undergraduate Programs
Bachelor.of.Arts (Honors).in.Design
^J.e|||
|.|oe| oJ ||e|o
|Jo||o| oJ |oJoc|
v|oo| oo|co||o
ProgramCode* 3569 (73016)
StreamCode BAD .Advertising
EID .Environment and Interior
IPD Industrial and Product
VC .Visual Communication
Mode of.Study Full-time
Normal Duration 3 years
Credits Required for.
Graduation
98
ProgramIntake 102 (with.an.additional 37 senior.year.
places)
ProgramLeader Rmi.Leclerc
/|e |e ^|e||e ||| . | |^
Aims
This programprovides students with.the framework necessary to.
experiment with.new concepts and develop creative thinking to.challenge
preconceptions about an.increasingly designed world.It nurtures students
in.their.development into.innovative problemsolvers and independent
thinkers,.and equips themwith.the intellectual,.technical and managerial
skills necessary to.become professional designers capable of.shaping
desirable futures
Characteristics
The programprovides students with.multiple learning environments to.
assist themin.their.development of.specifc.design.competencies and
general transferable skills.While students will be given.the fexibility to.
choose fromdiferent learning pathways,.emphasis will be placed on.
interdisciplinary thinking and teamwork
The students are encouraged to.develop creative thinking through.
independent learning,.experimentation.with.creative and contextual
research.processes,.and the questioning of.existing design.paradigms
The Advertising Design,.and the Environment and Interior.Design.
disciplines ofer.option.of.study pathways that lead to.double degrees
ProgramStructure
Year.1 provides a.broad-based foundation.of.conceptual thinking and
visualization.skills in.a.particular.design.discipline.Students are exposed to.
other.design.disciplines,.covering design.culture,.theory and interactivity,.
through.class activities such.as lectures,.workshops and group work
Year.2 is the design.skill-building stage.Students spend most of.their.time
working in.studios to.sharpen.their.skills.Lectures and group work keep
theminformed about their.own.and other.design.disciplines
Year.3 is a.concluding stage which.refnes students.professional
knowledge and skills to.prepare themto.work in.the design.profession.or.
for.further.study at the postgraduate level.To.fnish.their.chosen.learning
pathways,.students are expected to.initiate their.own.projects and collate
professional design.portfolios
Undergraduate.Programs
/.3-year.Curriculum.
Bachelor.in.Arts.(Honors)..
Art.and.Design.in.Education
ProgramCode 73028
Mode of.Study Part-time
Normal Duration 3 years
Credits Required for.Graduation 54
ProgramLeader. Siu King Chung .||^. /^
Career Prospects
Careers as culturally sensitive designers and/or.art and design.educators
(teaching up to.post-secondary level).who.will be able to.articulate design.
as a.means for.public.education.at large
Aims
This programis tailored for.Working Designers and Art/Design.Educators;..
it engages in-service professionals in.developing new practices in..
a.design-driven.society.It aims to.refne practitioners.conceptual skill
and practical knowledge in.relevant disciplines;.and to.facilitate the
development of.critical perspectives on.issues of.design,.culture and
education.in.local contexts.It also.engages educators and design.
practitioners in.teamwork and developing new learning materials and
contents for.our.knowledge-based society
Characteristics
The main.focus of.this programis on.the provision.of.advanced art .
and design.training at the practical and theoretical levels that are suitable .
to.the local culture and its educational context.This programofers
opportunities in.academic.research.and school-based educational
development,.as well as art and design.experimentation.in.the workplace.
Classes are on.weekday evenings and/or.weekends
ProgramStructure
The programcomprises 6 Subject Areas which.are normally taken.over..
3 years of.part-time study;.students are required to.accumulate 54 credits
to.qualify for.graduation.The Areas include:
. + Profession.Specifc.Studies (PSS).that allow students to.explore critically .
an.array of.theories and rationales pertaining to.particular.scopes of.art and
design.education;.
. + Design,.Culture and Theory (DCT).that introduces a.variety of.concepts,.
theories and philosophies that infuence the perception.and practice .
of.artists,.designers,.educators and their.consumers;.
. + Art /.Design.Studio.(ADS).that allows students to.undertake a.series of.
thematic.studio.projects and create artifacts or.design.work under.a.variety
of.thematic.circumstances;.
. + Research.Studies (RS).which.help students to.progressively develop .
skills in.academic.writing and research;.
. + Negotiated Studies (NS).which.engage students in.self-directed studies,.
undertaking projects and researches which.refect their.own.interests .
and career.pursuits in.consultation.with.the teaching staf in.the fnal stage
of.their.study;.and
. + a.choice of.Electives ofered by PolyU Design.or.other.departments that
develops personal interests
3 Years
Part-time
Local:.Non-JUPAS
3 Years
Full-time
Local:.JUPAS.( HKALE)
Local:.Non-JUPAS
Non-local:.International
.* For.JUPAS.applicants,.please note that the number.shown.after.JS.or.JA.in.the JUPAS.Catalogue
Number.equals to.the PolyU programcode
18 19 Undergraduate Programs Undergraduate Programs
BA.(Hons).in.Design
|.|oe| oJ ||e|o
Career Prospects
Interior.design,.interior.architecture,.spatial design,.
environmental graphics,.set design,.exhibition.design,.
furniture and furnishing design,.lighting design,..
urban.space design,.landscape and interior-scape design,..
and experience design
Aims
The aimis to.provide students with.the creative skills and
knowledge that are necessary for.a.successful career.in.
environment and interior.design,.but at the same time to.
enable students to.explore the diversity within.the feld
The compulsory subjects are divided into.the three
interrelated categories namely theory,.tools and technology
aiming to.facilitate an.understanding of.the connection.
between.theory and conceptual base,.the tools of.design.
presentation.and development,.the understanding of.the
technology needed to.turn.theory into.reality,.and the
understanding of.professional practice.
The elective subjects,.which.introduce specifc.knowledge
of.the profession.of.environment and interior.design,..
aimto.enable students to.explore the knowledge necessary
to.address the diverse areas of.disciplines within.the feld.
The objective is to.educate designers to.have a.broad
interdisciplinary view of.their.role and operate at various
scales;.enabling themto.be the link that connects architects,.
industrial designers,.landscape designers,.graphic.designers
and project developers
Students will have the opportunity to.explore new media..
to.enable themto.engage in.collaborative design.projects
so.they can.work as responsible,.professional designers in.
the fabrication.and development of.the built environment
BA.(Hons).in.Design
^J.e|||
Career Prospects
The programwill prepare students for.careers in.the
advertising industry as art directors,.copywriters,.interactive
designers,.account executives,.and marketing executives
Aims
The aimis to.provide students with.the creative skills and
knowledge that are necessary for.a.successful career.in.
advertising.The objective is to.enable students to.create
and produce efective advertising based on.marketing
research,.consumer.behavior.study,.strategic.planning,.
creative concepts,.art direction,.copywriting,.design.
techniques,.communication.skills and social responsibility.
An.understanding of.the Hong Kong and Chinese mainland
markets in.the context of.economic,.cultural,.social and
technological development will underpin.the curriculum.
Our.all-round approach.to.develop students.professional
and generic.competences sets it apart fromother.
universities/colleges
The teaching teamhas strong links with.the advertising
industry.Agency visits,.overseas study trips,.summer.
internships and guest speakers such.as TVC directors,.
photographers,.brand managers,.to.name but a.few,..
will ofer.insights into.the professional world.
Graduates will have a.competitive edge in.the highly
competitive job market.
Who should consider
Advertising Design?
You possess a.passion.for.persuasion.
centered on.the relationship between.
image and word in.advertising..
You have the desire to.succeed in.a.highly
competitive industry and the ability .
to.work under.pressure.Your.personality .
is fexible and sociable with.a.strategic..
and enquiring mind,.because agency .
life is all about getting on.with.people,..
being able to.work in.a.teamand .
being able to.convince clients of.the .
merit of.advertising proposals.You have .
a.good command of.English.and .
Chinese Language
3 Years
Full-time
Local:.JUPAS.( HKALE)
Local:.Non-JUPAS
Non-local:.International
3 Years
Full-time
Local:.JUPAS.( HKALE)
Local:.Non-JUPAS
Non-local:.International
20 21 Undergraduate Programs Undergraduate Programs
BA.(Hons).in.Design
v|oo| oo|co||o
Career Prospects
Graduates may embark on.a.wide spectrumof.careers
in.the areas of.branding,.corporate identity design,.
publication.design,.information.design,.motion.graphics
for.television.and flm,.web design,.environmental graphics,.
exhibition.design,.packaging design,.etc.Career.paths
include graphic.designers,.information.designers,.web
designers,.user.experience specialists,.art directors,.project
managers and creative directors
Aims
The .programinvites students to.investigate how visual
language .typography,.imagery,.interactivity and time ..
plays a.critical role in.clarifying information,.evoking
emotions,.inducing actions,.and engendering change.
Students not only develop their.aesthetics,.craft and form-
giving skills for.a.variety of.media,.they will also.integrate
contextual research,.theories,.processes and methods
in.their.studio.practice.Studio.learning is centered on.
three major.areas:.designing for.information,.designing
for.identities,.and designing for.experiences.Students
are encouraged to.think creatively,.strategically as well as
systemically in.solving complex communication.problems.
Graduates will be equipped with.the professional skills
necessary to.meet the expanding needs of.the profession.
as well as develop critical minds to.question.the social .
and cultural roles of.communication.design.in.local,.
regional and global contexts
Who should consider Visual
Communication Design?
You are aesthetically sensitive,.culturally
aware,.inquisitive,.and able to.think
both.logically and intuitively.You are a.
conceptual thinker.with.a.strong desire to.
communicate with.clarity and conviction.
via.visual,.verbal and written.means.You
enjoy analyzing problems and assimilating
and organizing information.You are
curious about people and how they
interact with.information,.knowledge,.
environments,.objects and other.people.
You are passionate about visual forms,.
and enjoy creating things.You are highly
motivated and inspired,.and have a.good
command of.English
BA.(Hons).in.Design
|Jo||o| oJ |oJoc|
Career Prospects
The graduates work as designers in.the toy,.automotive,.
consumer.electronics,.gifts and premium,.home .
and kitchen.ware,.sports goods,.watch.and jewelry .
and many other.design.industries.They work locally,..
in.Mainland China.and abroad,.in.design.consultancies,..
in.the manufacturing industries and in.design..
and development departments of.large corporations..
Some pursue postgraduate studies within.the .
School and abroad.Graduates fromour.School also..
fnd excellent career.prospects in.other.felds that .
depend on.conceptual thinking,.creative innovation..
and excellent communication.skills,.for.example .
as innovators,.consultants,.stylists and in.the trade industry
Aims
We humans,.infuenced by our.cultures,.shape the .
objects that surround us.The objects that surround us,..
in.turn,.shape us,.our.behaviors and our.cultures..
We depend increasingly on.the resources ofered to.us
by our.environments while our.environment depends
increasingly on.our.resourcefulness.This makes industrial
and product design.a.matter.of.open-minded give-and-
take personally,.socially,.ecologically and economically
The Industrial and Product Design.discipline enables
students with.thinking,.research.and communication.skills
to.face these challenges in.human-oriented,.sustainable
and innovative ways.
Students beneft considerably fromthe Schools location.
between.East and West,.close to.the worlds biggest
manufacturing hub and to.an.emerging middle class of.
new consumers in.China.and Asia.
3 Years
Full-time
Local:.JUPAS.( HKALE)
Local:.Non-JUPAS
Non-local:.International
3 Years
Full-time
Local:.JUPAS.( HKALE)
Local:.Non-JUPAS
Non-local:.International
22 23 Undergraduate Programs Undergraduate Programs
ProgramCode 73036
Mode of.Study Full-time
Normal Duration 2 years
Credits Required for.Graduation 64
ProgramIntake 30
ProgramLeader Kenny Chow .|c. /c. /|^. |||
Career Prospects
The graduates will join.the workforce of.a.wide array of.creative industries,.
such.as the web business,.digital entertainment industry,.information.
and communication.sectors,.digital marketing,.electronic.commerce,.and
others.Meanwhile,.a.number.of.themmay continue their.post-graduate
studies in.interaction.design,.multimedia.entertainment,..
and the like
Aims
This programaims to.nurture this emergent kind of.designer,.who.
possesses a.strong humanistic.mindset as well as technological knowledge
to.actualize ideas as design.artifacts enabling people to.make meaning .
of.interactive dynamic.experience
Toward this end,.the mission.of.the programincludes:
. + To.train.designers creating interactive media.artifacts
. + To.guide generation.of.meanings through.interactive dynamic.experience
. + To.teach.creative application.of.technological knowledge
. + To.develop students.sensitivity to.emergent human.needs
. + To.develop students.critical judgment based on.contextual review
Characteristics
As an.articulation.program,.it will inspire students to.rethink and reshape
their.technical knowledge and skills learnt fromsub-degree programs,..
and more importantly to.extend their.attributes in.design.sensitivity,.
creativity,.intellectual ability,.professionalism,.and entrepreneurship .
in.order.to.create interactive media.artifacts for.local and global markets.
Supported by studio-based learning,.advanced interactive technology
knowledge,.design.research.methodologies,.human-centered design.
concepts,.work-integrated education,.as well as entrepreneurship training,.
the programalso.encourages students.personal initiative to.demonstrate
their.abilities in.performing humanistic.critical analysis and designing .
for.exceptional human.experience
ProgramStructure
In.Year.1,.students will study discipline-specifc.compulsories to.enhance
their.design.knowledge and analytical capability.Core subjects consolidate
students.understanding of.visual representation.and aesthetics with.
particular.emphasis on.digital interactive media,.and steer.their.attention.
toward the specifc.medium.They will also.learn.about research.methods
in.relation.to.interactive dynamic.experience and apply the principles .
and practice problemformulation,.idea.generation,.and concept
development in.studio.courses.All these are augmented by intermediate
language subjects
In.Year.2,.students start to.practice design.projects in.real working
scenarios.The co-operative project,.involving real clients and on-going
projects,.provides the work-integrated education.component in.the
program.The students will be introduced to.entrepreneurship,.being
motivated to.new opportunities of.deploying their.ideas.The Final Year.
Project summarizes and caps all their.learning and development .
in.the program.
Undergraduate.Programs
/.2-year.Curriculum.(Top-up.BA.program)
.
Bachelor.of.Arts.(Honors).
in.Digital.Media
ProgramCode 73032
Mode of.Study Full-time
Normal Duration 2 years
Credits Required for.Graduation 63
ProgramIntake 30
ProgramLeader Henry Ma../|^. /^
Career Prospects
This programadopts the motto.of.content is king.wherein.idea.will
always lead execution.It trains content designers by giving themthe
necessary tools to.compete in.the world of.digital media.and digital
entertainment.Given.intellectual property is a.signifcant source for.
economic.growth,.having that winning idea.means a.chance of.being
placed in.a.commanding position.
Aims
The programaims to.produce idea.driven.content designers regardless .
of.their.disciplines.It rights the paradigmof.confusing creativity based on.
ideas with.fabrication.based on.technical know-how.With.this in.mind,.
students are also.taught the necessary technical,.entrepreneurial and
analytical skills in.order.to.become self-learning and self-enabling for.the
successful execution.a.given.creative idea
Characteristics
We facilitate personal growth.in.students through.self-discovery,..
self-discipline,.self-analysis and self-learning.We encourage independent
thinking,.successful positioning and inventive creation.through.contextual
awareness,.imagination,.collaboration.and knowledge application
ProgramStructure
The programis a.top-up degree.It focuses on.non-interactive content
creation.by way of.strengthen.basic.technical skills in.video.production..
and animation.in.the frst year.In.the second year,.emphasis is placed .
on.shifting the paradigmto.think not so.much.in.terms of.technical skills
but in.terms of.creating ideas to.drive those skills.Students will be placed
in.real projects,.providing real creative media.solutions to.real clients.
Students will also.be focusing on.developing and executing their.capstone
project within.this second year
2 Years
Full-time
Local:.Non-JUPAS
Non-local
2 Years
Full-time
Local:.Non-JUPAS
Non-local
Bachelor.of.Arts.(Honors).
in.Interactive.Media.
#
.#. Subject to.approval and change
24 25 Undergraduate Programs Undergraduate Programs
ProgramCode* 3246
Mode of.Study Full-time
Normal Duration 2 years
Credits Required for.Graduation 75
ProgramIntake 40
ProgramLeader Brian.Lee .|^. /^
Career Prospects
This programhas created a.new hybrid profession.that is positioned as .
the catalyst for.the transformation.of.Hong Kong into.a.product-
innovation-sensitive economy.Students are taught to.take on..
the integrator.role,.implementing product innovations in.organizations.
The product innovation.knowledge will also.be a.solid foundation..
in.technology-oriented business innovation
Aims
Students will gain.an.integrated knowledge of.industrial design,.
manufacturing engineering and product development technology upon.
successful completion.of.this program.They will learn.the principles,.
concepts and applications of.innovative product design.and development,.
fromidentifying market opportunities to.launching innovative products .
in.the marketplace.Problem-based projects will train.students .
in.design.thinking and analytical and problem-solving capabilities .
in.new product innovation.
Characteristics
This is the frst programof.its kind in.Hong Kong.It integrates industrial
design,.manufacturing engineering and new product innovation.
technologies.Business and marketing knowledge for.new product
innovation.is another.key component.
In.their.Product Innovation.Projects (PIPs),.which.combine theory and
practice,.students develop creative and innovative abilities in.simulated
and client projects.The strategic.alliance of.PolyU Design,.Department
of.Industrial and Systems Engineering and Industrial Centre ensures that
students have access to.the best expertise and facilities
ProgramStructure
The programconsists of.25 subjects over.the two.academic.years
consisting of.four.semesters and one summer.term.The design.of..
the programis based on.the concept of.embracing theoretical concepts
and knowledge with.applicable experiences;.it consists of.substantial
amount of.laboratory work,.practical training,.hands-on.experiments and
problem-based project components.The PIP.is one of.the cores and .
is structured for.problem-based learning.
Undergraduate.Programs
/.2-year.Curriculum
..(Higher.Diploma.program)
Higher.Diploma.in.
Multimedia.Design
and.Technology.
#
ProgramCode* 3193
Mode of.Study Full-time
Normal Duration 2 years
Credits Required for.Graduation 69
ProgramIntake 136
ProgramLeader Kenny Chow .|c. /c. /|^. |||
Career Prospects
Graduates will be employed in.a.range of.roles in.design.and multimedia.
frms as well as other.organization.utilizing multimedia.in.manufacturing,.
marketing or.communication.It is expected that the graduates will be
specifcally employed in.the areas of.media.production,.graphic.design,.
web design,.interactive multimedia.production,.production.design,.
computer.animation.and visualization.production
Aims
The use of.modern.technology in.multimedia.design.is the future .
of.the industry
Our.programemphasizes knowledge and skills in.multimedia.production.
Students are prepared for.key roles working with.senior.designers .
or.technology managers.They learn.creativity within.design.disciplines
and develop an.awareness of.multimedia.technology practices.They also.
become competent at identifying,.analyzing and solving multimedia.
design.problems
Characteristics
We take a.broad-based approach.to.develop skills in.multimedia.
technology,.computer.integrated design,.communication.and awareness
of.management practices.This is a.practical foundation.for.designing with,.
and for,.digital media.technologies
The variety of.electives and real-world projects develop students .
with.specialized skills that they will require to.meet the industrys diverse
requirements
ProgramStructure
Year.1 develops students.personal competence and skills in.using .
digital media.They are also.taught the essence of.design.principles and
visual elements
In.Year.2,.students learn.about transferable skills and how to.adapt .
themto.various applications in.multimedia.design.and technology..
The independent project develops their.interest in.the multimedia.arena.
and contributes to.a.strong portfolio.for.future employment
2 Years
Full-time
Local:.JUPAS.(HKDSE.&.HKALE)
Local:.Non-JUPAS
Non-local
2 Years
Full-time
Local:.JUPAS.(HKDSE.&.HKALE)
Local:.Non-JUPAS
.
Non-local
Higher.Diploma.in.
Product.Innovation.
Technologies.
#
.#. Subject to.approval
.
* For.JUPAS.applicants,.please note that the number.shown.after.JS.or.JA.in.the JUPAS.Catalogue
. Number.equals to.the PolyU programcode
.#. Subject to.approval and change
.
* For.JUPAS.applicants,.please note that the number.shown.after.JS.or.JA.in.the JUPAS.Catalogue
. Number.equals to.the PolyU programcode
27 Postgraduate Programs
Postgraduate.Programs
/.Taught.Postgraduate.Programs
Master.of.Design.Scheme
|e| |Joco||o
|e| |oc||ce
|e| |o|e|e
||eoc||o |e|
|/o |.|oe| |e|
ProgramCode 73035
SpecialismCode Design.Education..DEF. (full-time)/..
. DEP.(part-time)
Design.Practices .DPF
Design.Strategies .DSP
Interaction.Design..I NF
Urban.Environments Design..UEF
Mode of.Study Mixed Mode
Normal Duration Design.Education. 1 year.(full-time)/..
. 2 years (part-time)
Design.Practices 1 year
Design.Strategies 2 years
Interaction.Design. 1 year
Urban.Environments Design..15 years
Credits Required for.
Graduation
Design.Education..34
Design.Practices .31
Design.Strategies .31
Interaction.Design..36
Urban.Environments Design..36
Postgraduate Studies
Coordinator
TimJachna..|^c|. ^^||. |||
Aims
The scheme contains fve diferent specialisms:.Design.Education,..
Design.Practices,.Design.Strategies,.Interaction.Design.and Urban.
Environments Design.Hong Kong,.as a.world-class city,.is an.international
environment that blends Eastern.and Western.infuences.Students study
in.English.but explore the increasingly world-changing context of.Chinese
culture as they acquire interdisciplinary skills and cultural experiences
that extend creative,.critical and analytical thinking and development
across boundaries.The international and interdisciplinary faculty prepares
students to.take charge of.their.future learning and development .
in.designs nimble and quickly changing environment
Delivery Pattern
Classes are held during the daytime,.evenings or.a.combination.of.both..
on.weekdays and/or.weekends.Students are given.a.mixed-mode
status and are required to.attend classes that are specifed for.individual
specialisms of.the program
115 Years Full-time
2 Years Part-time
Local
Non-local
28 29
MDes
|e| |oc||ce
Aims
This specialismfocuses on.design.as a.strategic.tool for.the consumer.
economy.Interdisciplinary projects embrace business strategy and brand
development,.identifying opportunities for.innovation.and user.experience.
This full-time international programresponds to.the worlds industrial .
and technological transformation.with.a.focus on.China.The development
of.a.high.level of.research,.analysis,.strategic.vision,.aesthetics,.technical
mastery in.development,.fabrication.and commercialization.of.design.
prepares students for.leadership roles
Characteristics
The Design.Practices specialismis a.hands-on,.studio-based course
directed at students who.want to.deepen.their.innovative abilities,.who.are
curious about design.and business integration,.and who.enjoy the creative
formchallenges of.making objects and ideas that improve peoples lives..
Postgraduate Programs Postgraduate Programs
MDes
|e| |Joco||o
Aims
This specialismofers design.graduates the opportunity to.study,.research.
and design.learning and teaching experiences in.the context of.further..
and higher.education.Through.critical understanding and creative
application.of.theories,.research.fndings and personal working experiences,.
this specialismaims to.bridge the gap between.education.and practice,.
and to.enculturate future design.educators in.good teaching practices
Characteristics
The Design.Education.specialismis directed at those who.are interested in.
enhancing learning and teaching,.becoming a.thinker.in.shaping the future
of.design.education,.and building a.career.in.academia.Candidates joining
this specialismare expected to.read extensively,.think creatively and refect
critically.Above all,.one must be an.independent learner.interested .
in.research.and dissemination.of.fndings.Minimally,.the candidates .
are expected to.have a.mixture of.at least four.years professional practice .
in.design.and one to.two.years (part-time).teaching experience .
at tertiary level
ProgramStructure
Design.Education.takes one year.(full-time).or.two.years (part-time)..
to.complete.Core subjects are taught using a.combination.of.lectures,.
seminars,.workshops and studios.Candidates are encouraged to.select
electives fromother.specialisms to.deepen.their.understanding and
knowledge of.design.The teaching practicumand research.report are .
the central elements of.this specialism.The former.provides an.opportunity
for.candidates to.put theories into.practice and receive feedback under..
the guidance of.a.full-time faculty member.of.the School.The latter.allows
candidates to.conduct an.original or.applied research.in.the areas of.
design.education.at postgraduate level.Graduation.requires the successful
completion.of.34 credits.Classes are normally held in.the evenings on.
weekdays and Saturday afternoons while some are weekend block mode
subjects,.spreading over.4 consecutive weekends.
Core Areas of Study
Seeks to.join.theory and practice in.teaching by guiding students to:
. + explore various pedagogical theories;
. + understand project based or.constructive learning;
. + develop and identify learning objectives and structuring .
learning opportunities;
. + understand feedback and assessment strategies;.and
. + understand Eastern.and Western.approaches to.learning and designing
Acting SpecialismLeader:.TimJachna..|^c|. ^^||. |||
1 Year.Full-time
2 Years Part-time
Local
Non-local
Those with.a.bachelors degree in.product design,.mechanical engineering,.
interior.design.or.communication.design.may fnd advanced practices .
to.be a.logical next step in.their.professional development
ProgramStructure
Primarily a.studio.experience,.some projects are sponsored by leading
companies with.real business context provided as the base for.
collaborative workshops.Theory and method subjects are delivered
during weekends over.four.consecutive weeks each.A Capstone Project
concludes the year.with.an.experience that synthesizes learning in..
a.real world setting
Classes are normally held during the daytime on.weekdays except for.three
subjects,.of.which.two.will be delivered during weekends and one core .
will be conducted during weekday evenings.Each.of.the weekend subjects
requires 3 weekends spread over.45 weeks.It normally takes 1 year..
to.complete the specialism
Core Areas of Study
Seeks to.join.practical strategies for.innovation.with.formal aspects .
of.design.development,.by making design.through:
. + real-world project development;
. + teamwork approaches to.problemsolving;
. + cultural considerations as well as business and technology;
. + consumers.needs and goals
. + market,.brand,.and specifc.design.character;.and
. + value creation.by design.with.product development
SpecialismLeader:.Roger.Ball ./|e. | |^. |||
1 Year
Full-time
Local
Non-local
30 31 Postgraduate Programs Postgraduate Programs
MDes
|e| |o|e|e
Aims
This specialismseeks to.locate design.strategically in.the context .
of.business and technology by exploring best practices as shown.in.case
studies,.human-centered explorations to.identify previously unrecognized
user.needs and desires,.comparative analyses of.business opportunities,.
successes and failures,.and analyses of.branding strategies,.with.particular.
attention.to.the local context of.transforming original equipment
manufacture (OEM).to.original design.manufacture (ODM),.and fnally .
to.own.brand management (OBM).The specialismis applicable to..
both.business and non-proft organizations and extends across local .
and global issues
Characteristics
The Design.Strategies specialismis directed at people who.are .
established in.their.careers and wish.to.deepen.and enhance their.strategic.
thinking and methods by integrating design,.business and technology..
The specialismis intended for.both.designers and non-designers
with.professional experience in.communication,.brand management,.
production,.marketing,.engineering or.teaching.Those who.are
considering becoming entrepreneurs,.taking on.more responsibility .
for.design-led business development or.translating new technology .
into.designed experiences will beneft fromthis specialism.Design.
Strategies was rated as one of.the Worlds Best Design.Thinking Programs
by |o|e/ee|
ProgramStructure
Design.Strategies has a.fexible approach.to.learning for.engaged
professionals.Subjects are normally taught on.weekends with.most
subjects taken.in.any order.after.the completion.of.a.selection.of.core
subjects.For.example,.a.typical 3-credit subject requires 3 weekends
spread over.a.4-5 weeks period.Not a.studio.program,.the purpose .
for.this specialismis academic..to.deepen.design.understanding and
integrate design.in.its business and technological context through.reading,.
thinking,.discussing and writing.The specialismstudies conclude with..
a.report that synthesizes individual experience and interests with.program
materials leading to.strategic.development for.an.organization.or..
in.the pursuit of.social and cultural goals
Core Areas of Study
Seeks to.understand the interrelationships between.design,.business .
and technology by:
. + creating value through.design;
. + applying design.to.business development;
. + transforming OEM.to.ODM.to.OBM;
. + branding products and services for.domestic.and international markets;
. + exploring culture diferences and issues in.local and global contexts;.and
. + understanding customer.needs and goals
SpecialismLeader:.Laurent Gutierrez..|. |. ||. |^c|. /^c|
MDes
||eoc||o |e|
Aims
This specialismseeks to.enhance human.ability and life through.the .
design.of.innovative,.interactive and experiential ideas,.based on..
a.synthesis of.human.thought patterns and habits with.technical means..
A combination.of.theory,.planning strategies,.research.and technical .
skills provide the foundation.for.workshops that explore emerging .
aspects of.interaction.design,.based on.human.needs and pleasures .
as well as technological development
Characteristics
The Interaction.Design.specialismis directed at students with.a.passion..
for.people and technology,.who.have curiosity about the future and .
want to.shape how information.is accessed and used,.how environments
might change based on.need,.or.how embedded information..
in.products support use.Those with.a.Bachelors degree in.design.
(visual communication,.product,.digital media,.or.environmental design),.
communication,.information.technology,.or.even.psychology may fnd
interaction.design.to.be the next step in.their.professional development
ProgramStructure
The specialismis structured by a.combination.of.intensively taught short
courses that directly support a.workshop investigation.Workshops take
various forms fromindividual to.teamwork and fromself-initiated projects
to.externally sponsored projects.A range of.electives are available to..
tailor.the experience to.individual interests.The expectation.is that
the student is fully committed to.the programand works in.the studio.
environment.The specialismconcludes with.a.demonstration.project that
unites research,.creative exploration,.user.understanding and prototype
testing towards a.solution
Classes are normally held during daytime on.weekdays,.except for.one .
core subject and some shared electives that are delivered on.weekday
evening and weekends respectively.Each.of.the weekend subjects requires
3 weekends spread over.45 weeks.It normally takes 1 year.to.complete
the specialism
Core Areas of Study
Seeks to.join.theory and action.by:
. + putting people frst in.the people/technology equation. .
exploring human-centeredness;
. + understanding active communication.processes on.which..
interactivity is built;
. + learning methods for.analysis and construction.of.interaction.design;
. + working across communication.technology,.product interfaces,..
and service systems;
. + focusing on.one of.the above as an.alternative focus;.and
. + developing a.holistic.approach.to.human-centered interaction.that
includes problemor.opportunity identifcation,.research,.prototyping .
and execution
SpecialismLeader:.Xin.Xiangyang .|||
2 Years
Part-time
Local
Non-local
1 Year
Full-time
Local
Non-local
32 33 Postgraduate Programs Postgraduate Programs
MDes
|/o |.|oe| |e|
Aims
This full-time international postgraduate programresponds to.the
unprecedented urban.transformations occurring during the past few
decades in.Hong Kong and China.This specialismaims at the development
of.a.high.level of.intellectual and practical mastery of.the analysis and
design.of.diverse urban.environments in.the region,.with.broader.
implications for.urban.contexts worldwide.The approach.of.this specialism
is based on.an.understanding of.socio-cultural dynamics of.the regional
context transferred into.new design.strategies and design.interventions.
Characteristics
The Urban.Environments Design.specialismdraws on.the contemporary
Hong Kong/China.urban.experience to.ofer.a.unique postgraduate
education.in.urban.space design.In.line with.the Schools human-
centered critical approach.to.environment design,.this studio-based
specialismintegrates the design.of.multiple scales and typologies of.urban.
environments.This specialismfocuses on.the analysis and design.of..
hybrid and composite interior.environments,.urban.public.spaces and
urban.systems and strategies.
ProgramStructure
Primarily a.studio.experience,.some projects will be sponsored .
by private and public.sector.partners with.real-world context provided .
as the base for.collaborative workshops.Theory and method subjects .
are typically delivered during weekends over.four.consecutive weeks
each.A capstone project concludes the programwith.an.experience that
synthesizes learning in.a.real world setting.
Classes are normally held during the daytime on.weekdays.Some subjects
will be delivered during weekends.Each.of.the weekend subjects requires
three weekends spread over.45 weeks.It normally takes 15 years full-time
to.complete the specialism
Core Areas of Study
Seeks to.unite practical strategies for.innovation.in.urban.strategies .
with.formal aspects of.urban.environment design,.through:
. + real-world project development;
. + teamwork approaches to.problem-solving;.
. + socio-cultural and aesthetic.considerations;
. + refecting critically and analytically on.the urban.environment;
. + value creation.by design.within.the urban.environment
. + a.critical understanding of.contemporary urban.transformations .
in.China;.and
. + defnition.of.strategic.approaches to.urban.environment design
SpecialismLeaders:.Laurent Gutierrez..|. |. ||. |^c|. /^c|,.
TimJachna..|^c|. ^^||. |||
Postgraduate.Programs
/.Taught.Postgraduate.Program
Master.of.Science.in.
Multimedia.and.
Entertainment.Technology
ProgramCode 73034
StreamCode Full-time .FTM
Part-time .PTM
Mode of.Study Mixed Mode
Normal Duration Full-time .12 months
Part-time .3 years
Credits Required for.Graduation 36
ProgramLeader Gino.Yu .|c. |||
Aims
The programis for.those who.are keen.to.lead in.the digital entertainment
industry.It is designed to.open.creative possibilities in.the minds of.
the students by exploring cross-disciplinary media.applications and
technologies.Through.theories and project based modules,.students are
encouraged to.look afresh.into.all aspects of.how media.impacts our.lives,.
ranging fromtechnological innovation.and development for.human-
machine interfaces to.creative content design.for.digital entertainment..
The course starts with.the building blocks of.sound,.digital video,.
animation,.computer.game and online entertainment,.and encourages
students to.look beyond technology by fnding value in.innovation.to.
shape the path.of.what digital entertainment can.become.
Characteristics
The programseeks to.develop a.balanced level of.expertise through.
delivery of.subjects that complement and extend students.existing
knowledge.It will:
. + create an.overview of.the domain.ranging fromdesign.to.technology;
. + generate planning and coordination.strategies;.
. + develop the skills needed to.collaborate with.those fromother.disciplines;
. + provide a.focus on.game design,.human-machine interface,.or.digital
media.and animation.production;
. + emphasize innovative products and applications;.and
. + develop the skills for.sustained future learning beyond the university
ProgramStructure
The programprovides an.option.for.students to.engage in.a.full-time
(completing in.12 months).or.part-time (completing in.3 years).study load,.
and to.attend classes in.the daytime,.evening or.a.combination.of.both.
The programconsists of.36 credits,.involving 5 compulsory subjects,..
6 elective subjects and a.Masters Project
15 Years
Full-time
Local
Non-local
12 months Full-time
3 Years Part-time
Local
Non-local
34 Postgraduate Programs
Postgraduate.Programs
/.Research.Postgraduate.Program.
Doctor.of.Philosophy.
&.Master.of.Philosophy.
PolyU Design.ofers PhD and MPhil studies .
in.the following areas:
. + Asian.Lifestyle and Design
. + Design.Education.
. + Urban.Environment Design.
. + Design.and Technology
. + Design.and Business
Postgraduate Studies Coordinator:..
TimJachna..|^c|. ^^||. |||
For.the details of.entrance requirements .
and online application,.please visit the e-Prospectus .
for.Research.Postgraduate Studies at .
wwwpolyueduhk/ro/e-prospectus
For.more information,.please contact us .
at (852).2766 5487
or.email sdemily@polyueduhk,.
or.visit wwwsdpolyueduhk/web/Postgraduate/Research
37 36 Admission Requirements Summary Admission Requirements Summary
Bachelor of Arts (Honors) in Design
Advertising
Environment and Interior
Industrialand Product
VisualCommunication
Entrance Requirements
For Entry with HKALE Qualifcations (JUPAS)
There are no specifc requirements other than
the General MinimumEntrance Requirements
of the University.
Alternative Entry Route (Non-JUPAS/Non-local)
+ A Diploma in Design/Design Studies fromPolyU
or the Hong Kong Institute of Vocational Education,
and an E in HKCEE English Language (Syllabus B)
and Chinese Language or Chinese Literature,
or equivalent qualifcations;
OR
+ A non-local curriculumequivalent to GCE A-level,
or the International Baccalaureate Diploma or the frst year
of university education, or other equivalent qualifcations;
Other information
+ All applicants are required to declare their
intended choice of discipline which will be one
of the considerations for admission to the program.
+ Normally, only those JUPAS applicants who choose this
programas their Band A choice; or non-JUPAS/non-local
applicants who choose this programas their First Choice,
throughout the application period will be considered.
Subjects with the Highest Weighting
JUPAS Applicants
Use of English (in HKALE/HKALE(AS-Level))
Non-JUPAS Applicants
Applicants are required to meet the University
English Language and Chinese Language requirements,
unless they can provide evidence that they have
undertaken study.
Non-local Applicants
Applicants must submit their portfolios on or before
the application deadline with the declaration
of the choice of discipline. They are required to meet
the University English Language requirements.
Test and Interview Arrangement
Shortlisted applicants will be invited to an aptitude test
and/or an interview with portfolio presentation.
Tuition Fee
+ Local Student: HK$42,100 per academic year
+ Non-local (International) Student: HK$100,000 per
academic year
+ For Government-funded local students taking Double
Degree: The tuition fee of the additional self-fnanced year
is HK$54,730 per academic year, or HK$1,825 per credit
for students who are studying on a part-time basis only,
subject to annual review.
Enquiries
Tel: (852) 2766 5436
Email: sdconnie@polyu.edu.hk
Fax: (852) 2774 5067
Bachelor of Arts (Honors) Scheme in Design
#
BA (Hons)in Advertising Design
BA (Hons)in Communication Design
BA (Hons)in Environment and Interior Design
BA (Hons)in Product Design
Entrance Requirements
For Entry with HKDSE Qualifcations (JUPAS)
Satisfy the Universitys general entrance requirements
of 4 core and 1 elective subjects with:
+ Level 3 in English Language and Chinese Language; and
+ Level 2 in Mathematics, Liberal Studies and one
elective subject
Other Information
+ Normally only applicants choosing this programas their
Band A or B choice throughout the application process
will be considered.
+ Before the aptitude test, applicants are required to
declare their intended choice of major.
Subjects with the Highest Weighting
Chinese; English; Mathematics; and Liberal Studies.
Applied Learning Subject(s): Filmand Video Studies;
Multimedia Entertainment Studies; Image Design;
and Innovative Product Design.
Test and Interview Arrangement
+ Shortlisted applicants will be invited to an aptitude
test and/or an interview with portfolio presentation.
Tuition Fee
HK$42,100 per academic year
Enquiries
Tel: (852) 2766 5436
Email: sdconnie@polyu.edu.hk
Fax: (852) 2774 5067
Bachelor of Arts (Honors)
Art and Design in Education
Entrance Requirements
+ A Higher Diploma or Higher Certifcate or a Diploma
in Design or a Teachers Certifcate/Certifcate
in Education (with art or design elective studies)
or an equivalent qualifcation;
AND
+ Not less than two years of full-time work or teaching
experience in a relevant feld (fve years of relevant
work experience is required for Higher Certifcate and
Diploma holders).
Obtaining Application Materials
+ via web at www.polyu.edu.hk/study for
programinformation ;
+ by email at asadmpt@polyu.edu.hk;
+ come in person to our Academic Secretariat Service
Counter, RoomM101, Li Ka Shing Building (Mondays
Fridays, 9am7pmand Saturdays, 9am12 noon)
Tuition Fee
This is a self-fnanced program. The tuition fees will be
charged on a credit basis and by semester. Fee per credit
is HK$2,500. Students are required to pay for 9 credits
as an initial tuition fee payment.
Enquiries
Tel: (852) 2766 5474
Email: sdmiamy@polyu.edu.hk
Fax: (852) 2774 5067
Admissionmethods
anddeadlinesvaryfrom
programsandtypes
ofapplicant.Pleasecheck
Study@PolyUat
www.polyu.edu.hk/study/
forupdatedinformation.
Admission
Requirements
Summary
# Subject to approval and change
39 38 Admission.Requirements Summary Admission.Requirements Summary
Higher Diploma in Multimedia Design and Technology
#
Entrance Requirements
For Entry with HKDSE Qualifcations
Satisfy the Universitys general entrance requirements .
of.5 HKDSE.subjects at Level 2 including English.Language
and Chinese Language
The following relevant Applied Learning Subjects with..
an.attainment at distinction.level are accepted as meeting
the elective subject requirement of.the program:
. + Filmand Video.Studies
. + Image Design
. + Infotainment Production
. + Innovative Product Design
. + Jewellery Arts and Design
. + Multimedia.Entertainment Studies
For Entry with HKALE Qualifcations
There are no.specifc.requirements other.than..
the General MinimumEntrance Requirements .
of.the University
Alternative Entry Route
. + An.appropriate Diploma.in.Design.Studies from.
PolyU or.a.Diploma.in.Design.or.a.Higher.Diploma.from.
the Hong Kong Institute of.Vocational Education,..
or.the equivalent;
OR
. + An.appropriate Higher.Certifcate in.Design.from.
the Hong Kong Institute of.Vocational Education
Other Information
Normally,.only those who.choose this programas their.
Band A or.B choice (for.JUPAS.applicants).throughout
the whole application.process will be considered.
Subjects with the Highest Weighting
For Entry with HKDSE Qualifcations
. + Applied Learning Subject(s)
. + Filmand Video.Studies
. + Multimedia.Entertainment Studies
For Entry with HKALE Qualifcations
. + Applied Mathematics
. + Chinese Language &.Culture
. + Computer.Studies/Computer.Applications
. + Design.&.Technology
. + Engineering Science
. + Government &.Public.Afairs
. + Liberal Studies
. + Music
. + Physics
. + Psychology
. + Pure Mathematics/Mathematics &.Statistics
. + Use of.English
. + Visual Arts
Test and Interview Arrangement
Shortlisted applicants who.have attained the .
minimumentrance requirements will be invited to..
an.aptitude test and/or.an.interview
Tuition Fees
HK$31,575 per.academic.year
Enquiries
Tel:.(852).2766 5347
Email:.sdellen@polyueduhk
Fax:.(852).2333 8812
Bachelor of Arts (Honors) in Digital Media
Entrance Requirements
. + A Higher.Diploma,.an.Associate Degree or..
their.equivalence in.a.relevant discipline from.
a.recognized institution
. + Holders of.the Higher.Diploma.in.Multimedia.Design.
and Technology awarded by The Hong Kong Polytechnic.
University or.other.equivalent qualifcations will be
allowed additional credit transfers in.accordance with..
the regulations
Test and Interview Arrangement
. + .Shortlisted applicants will be invited to.an.aptitude test .
and an.interview
. + Shortlisted applicants will be informed in.due course
about details of.portfolio.submission
Tuition Fee
HK$42,100 per.academic.year
Enquiries
Tel:.(852).2766 5346
Email:.sdgrace@polyueduhk
Fax:.(852).2333 8812
Bachelor of Arts (Honors) in Interactive Media.
#
Entrance Requirements
A Higher.Diploma,.an.Associate Degree or.their.
equivalence in.Multimedia.Design,.Digital Entertainment,.
Information.Technology,.Electronic.Commerce,..
or.related disciplines
Interview Arrangement
Shortlisted applicants will be invited to.an.interview .
and portfolio.presentation
Tuition Fee
HK$42,100 per.academic.year
Enquiries
Tel:.(852).3400 3431
Email:.sddoris@polyueduhk
Fax:.(852).2333 8812
.#. Subject to.approval and change .#. Subject to.approval and change
41 40 Admission.Requirements Summary Admission.Requirements Summary
Master of Design Scheme
|e| |Joco||o
|e| |oc||ce
|e| |o|e|e
||eoc||o |e|
|/o |.|oe| |e|
Entrance Requirements
A common.recruitment and intake procedure will be
conducted to.provide a.means to.better.advise students
about the appropriateness of.particular.specialisms
to.their.personal and career.development.Individual
specialisms will,.however,.continue to.undertake
specialism-specifc.interviews and will apply some
specialism-specifc.requirements (see below)
Applicants are required to.indicate their.choice of.
specialismupon.application
While most applicants to.the Master.level have .
historically undertaken.Bachelor.level degrees from.
Hong Kong or.overseas institutions where the language
of.instruction.is English,.an.increasing number.of..
students are now being recruited nationally and
internationally.To.guarantee minimumstandards of.
language ability,.applicants who.do.not have a.degree
froma.recognized university at which.the language .
of.instruction.is English.are required to.obtain:
. + a.score of.60 or.above in.the International English.
Language Testing System(I ELTS);.
OR
. + at least 550 or.above in.the Test of.English.as .
a.Foreign.Language (TOEFL).for.the paper-based test,..
or.at least 213 in.the computer-based test,.or.at least .
79 for.the Internet-based test
Applicants will also.normally be required to.demonstrate
oral competence in.English.by means of.an.interview
Specialism-specifc Requirements
Design Education
. + A Bachelors degree in.design.or.the equivalent .
in.a.related discipline is required
. + Three years of.professional experience is required or..
some combination.of.four.years of.practice and teaching
. + Portfolio.of.own.work and students.work (if.applicable).
will be reviewed during the selection.process
Design Practices
. + A Bachelors degree in.design.or.the equivalent in..
a.related discipline is required
. + Portfolios will be reviewed during the selection.process
Design Strategies
. + A Bachelors degree or.the equivalent and a.minimum.
of.two.years of.design-related professional experience .
is required
Interaction Design
. + A Bachelors degree in.design.or.the equivalent in..
a.related discipline is required
. + Portfolios will be reviewed during the selection.process
Urban Environments Design
. + A Bachelors degree in.a.spatial design.feld .
or.the equivalent in.a.related discipline is required
. + Portfolios will be reviewed during the selection.process
Tuition Fee
HK$3,500
#
.per.credit (Initial Registration.Credits:.3)
Higher Diploma in Product Innovation Technologies
#
Entrance Requirements
For Entry with HKDSE Qualifcations
Satisfy the Universitys general entrance requirements .
of.5 HKDSE subjects at Level 2 including English..
Language and Chinese Language
The following relevant Applied Learning Subjects with..
an.attainment at distinction.level are accepted as meeting
the elective subject requirement of.the program:
. + Filmand Video.Studies
. + Image Design
. + Infotainment Production
. + Innovative Product Design
. + Jewellery Arts and Design
. + Multimedia.Entertainment Studies
For Entry with HKALE Qualifcations
You must satisfy the General Entrance Requirements
of.the University,.and the following specifc.subject
requirement(s).of.this program:
. + E in.one of.the following HKALE.subjects:.Physics,.Pure
Mathematics,.Applied Mathematics,.Computer.Studies,.
Business Studies,.Visual Arts,.Biology or.Chemistry;
OR
. + E in.two.of.the following HKALE(AS-Level).subjects:.
Physics,.Applied Mathematics,.Computer.Applications,.
Visual Arts,.Chemistry,.Mathematics &.Statistics,..
or.Electronics;
PLUS
. + D in.HKCEE.Mathematics or.Additional Mathematics
(only required for.applicants without E in.HKALE.Applied
Mathematics or.Pure Mathematics,.or.HKALE(AS-Level).
Applied Mathematics or.Mathematics &.Statistics);
AND
. + E in.HKCEE.Physics (only required for.applicants .
without E in.HKALE.Physics,.or.HKALE(AS-Level).Physics)
Alternative Entry Route
. + A Higher.Diploma.in.Product Design.or.a.Higher.
Certifcate in.Design.or.Design.Studies fromthe .
Hong Kong Institute of.Vocational Education;
OR
. + A Higher.Certifcate or.a.Diploma.in.a.relevant .
engineering discipline such.as Production.&.Industrial
Engineering,.Manufacturing Engineering,..
Mechanical Engineering,.Electrical Engineering or.
Electronic.Engineering;
OR
. + A Diploma.in.Design.or.Design.Studies fromPolyU .
or.the Hong Kong Institute of.Vocational Education
Other Information
Normally,.preference will be given.to.those who.choose
this programas their.JUPAS.Band A,.B or.C choice
throughout the application.period.
Subjects with the Highest Weighting
For Entry with HKDSE Qualifcations
No.preferred subject requirements.Subjects including
Physics,.Combined Science with.Physics,.Visual Arts,.
Biology,.Chemistry,.Design.and Applied Technology or.
Technology and Living,.will be relevant to.the program
For Entry with HKALE Qualifcations
. + Chinese Language &.Culture
. + Design.&.Technology
. + Economics
. + Engineering Science
. + Use of.English
Test and Interview Arrangement
Shortlisted applicants will be required to.attend .
an.aptitude test and/or.group discussion
Tuition Fee
HK$31,575 per.academic.year
Enquiries
Tel:.(852).2766 5488
Email:.sddonna@polyueduhk
Fax:.(852).2774 5067
Financial Support
Some of.the subjects are included on.the Continuing
Education.Fund (CEF).list of.reimbursable courses .
for.local residents
Scholarships are available in.the formof.waived tuition.fees.
Eligible non-local and alumni.candidates who.study .
the programon.a.full-time basis will be selected through..
a.competitive process
Enquiries
Ms Stephanie Ho.
Tel:.(852).3400 3440
Email:.sdsteph@polyueduhk
Fax:.(852).2774 5067
. #.Subject to.change #. Subject to.approval and change
43 42 Design.Education.at PolyU Admission.Requirements Summary
HD in..
Product Innovation.Technologies
(|o||||e 2 ,eo:
HD in..
Multimedia.Design.and Technology
(|o||||e 2 ,eo:
BA (Hons).
in.Design
(|o||||e 3 ,eo:
BA (Hons).
in.Digital Media..
(oo |o||||e 2 ,eo:
BA (Hons)..
in.Interactive Media.
(oo |o||||e 2 ,eo:
BA (Hons).Art and
Design.in.Education.
(|o|||e 3 ,eo:
BA (Hons)..
Scheme in.Design.
(|o||||e 4 ,eo:
Undergraduate
Taught Postgraduate Programs
MDes Scheme
(|o||||e |o|||e:
MSc.in.Multimedia.
and .
Entertainment Technology
(|o||||e |o|||e:
Research Postgraduate Programs
Doctor.of.Philosophy /
Master.of.Philosophy
JUPAS. (HKDSE) Non-JUPAS JUPAS. (HKALE)
Design.Education.at.PolyU
Postgraduate
from2014/15
Master of Science in
Multimedia and Entertainment Technology
Entrance Requirements
A Bachelors degree,.preferably in.a.related feld,.or.
being a.mature applicant with.substantial professional
experience in.related felds
English Language Requirement
If.you are not a.native speaker.of.English,.or.your.
Bachelors degree or.equivalent qualifcation.is awarded
by institutions where the mediumof.instruction.is not
English,.you are expected to.fulfll the following minimum
English.language requirement for.admission.purpose:
. + A Test of.English.as a.Foreign.Language (TOEFL).score .
of.550 or.above for.the paper-based test;.or.a.TOEFL.score
of.213 or.above for.the computer-based test;.or.a.TOEFL.
score of.79 or.above for.the internet-based test;
OR
. + An.overall Band Score of.at least 6 in.the International
English.Language Testing System(I ELTS);
OR
. + Having obtained a.pass in.the Chinese mainlands College
English.Test (CET).Band 6
Application
Applicants are required to.provide the following
documents via.the Online Admission.System.
(wwwpolyueduhk/admission):
. + Copies of.academic.records,.including transcripts .
and certifcate;
AND
. + Max.2 pages for.the Personal Statement (in.English),..
plus a.CV/Resume;
AND
. + Certifcate of.Service fromPervious and Current
Employer(s).(for.mature applicants only)
Shortlisted applicants will be required to.attend .
an.aptitude test and an.interview.A telephone interview
is required for.non-local applicants.We consider.
applications on.a.rolling basis until places are flled..
To.secure places,.applicants should apply as early as
possible before the application.deadline.
Tuition Fee
HK$3,100 per.credit for.local students .
(Total tuition.fees for.36 credits:.HK$111,600 )
HK$3,335 per.credit for.non-local students .
(Total tuition.fees for.36 credits:.120,060)
Hong Kong residents may receive fnancial support from
the Continuing Education.Fund
Enquiries
Tel:.(852).2766 4353
Email:.sdmscmet@polyueduhk
Fax:.(852).2333 8812
44 45 page indicator Contacts
Contacts
Address
AG101, Core A
The Hong Kong Polytechnic University
Hung Hom, Kowloon
Hong Kong
Tel (852) 2766 5454
Fax (852) 2774 5067
Email sdweb@polyu.edu.hk
Website www.sd.polyu.edu.hk
Blog blog.sd.polyu.edu.hk
Facebook www.sd.polyu.edu.hk/facebook
YouTube www.sd.polyu.edu.hk/youtube
Edition: 1 September, 2011
Information printed in this booklet is as of the above
last edited date. Programdetails including tuition fees
are subject to revision. Should there be any discrepancy
between this booklet and the Study@PolyU website
(www.polyu.edu.hk/study) the information contained
in the latter is fnal.
2011 The Hong Kong Polytechnic University
School of Design
All rights reserved. No part of this publication
may be reproduced in any formwithout written
permission fromthe publisher.