SUSTAINABLITY & DESIGN @ DAVOS

A. DESIGN CHARETTE, NEW DELHI : 15th NOVEMEBER 2008
B. VISUALISING SUSTAINABILITY, NID - AHMEDABAD
C. SUSTAINABILITY POSTER THEMES
Hannah Jones,
Vice-President,
Corporate Responsibility,
Nike, USA
Amarnath Shaw
Shreya Sarda
Avinash Rajagopal
Prof. M P Ranjan
Praveen Nahar
Neeti Kailas
Paul Bulcke,
Chief Executive Offcer,
Nestlè,
Switzerland
Mark G. Parker,
Chief Executive Offcer,
Nike, USA
PROFESSIONALS
Parth Suthar
Prof. MP Ranjan
Mr. Praveen Nahar
Mr. Dinesh Sharma
Mr. Dinesh Korjan
Mr. Jogi Panghaal
Ms. Suchitra Seth
Mindy S. Lubber,
President,
CERES, USA
Aron Cramer,
President & Chief Executive Offcer,
Business for Social Responsibility
(BSR), USA
STUDENTS
Simran Dhaliwal
Sowmya Menon
Neha Mandlik
Kanika Bhardwaj
Zinal Patel
Gaurav Bhushan
Neha Yadav
VikramJolly
STUDENTS
Joti Rani Rajput
Guruprasad
Priyadarshinee Mohapatra
Sanmitra Chitte
Anand Saboo
Mridhu Mehta
Pragya Mishra
Vishnu Priya
Ricardo YoungSilva,
President,
Ethos Institute,
Brazil
STUDENTS
Amarnath Shaw
Amit Chordiya
Mahaan Ghose
Nidhi Rajora
Avinash Rajagopal
Brajendra Nandan Panda
Poorva Kelkar
Rahul Deshpande
MEANINGFULLY ENGAGE
CONSUMERS
INNOVATE OUT OF STUFF
INTO VALUE
EXPLORE EMERGENT
TECHNOLOGY
RETHINK CORE
BUSINESS MODELS
COLLABORATE ALONG
THE VALUE CHAIN
D. SUSTAINABILITY POSTERS IN USE, DAVOS : 30th JANUARY 2009
Retail & Consumer Group Industries,
Discussions in progress,
Posters in background
NID team at India Economic Summit at New Delhi, 15th Nov 2008
Digital artworks of poster available as pdf at http://www.designforindia.com
Participants at NID Workshop : 26 & 27 December 2008
Participants of Poster Visualising Team : 1st to 20th January 2009
Vishnupriya Narayanan
Anand Saboo
Mahaan Ghose
VISUALISING SUSTAINABILITY | DAVOS 2009
Sustainability for Tomorrow's Consumers: India Innovation Charette :
was organised on the 15th November 2008 at New Delhi as part of the India
Economic Summit 2009 under the auspices of the World Economic Forum.
The Charette consisted of mixed groups of business executives, sustainability
experts, social entrepreneurs, designers and design students, all working
together to build on the three pillars which defne the initiative were proposed by
the World Economic Forum team headed by Marcello Mastioni :
A. Business Case for Sustainability
B. Innovation for Tomorrow’s Business
C. Building the Framework Conditions
The day long discussions and workshop sessions at the Design Charette at New
Delhi saw six key themes emerge:
1. ENGAGE CONSUMERS: co-create and close the loop
2. Move from stuff to VALUE BUSINESS MODELS: consume right, not less
3. Embrace OPEN SOURCED innovation: leverage copy left
4. INTEGRATE to deliver innovation: collaborate along the value chain
5. REDEFINE THE CORE: meta-morph and reinvent
6. Leverage EMERGING TECHNOLOGY: put science at work
The making of the Sustainability Posters for World Economic Forum at Davos 2009
In order to take these themes forward, the National Institute of Design (NID) conducted a two day workshop, Visualising Sustainability for
Davos 2009 and the same was organised on the 26th and 27th of December 2008, where six multidisciplinary teams of design students, faculty,
and invited experts explored these six themes, in order to create detailed concepts within each of these broad frameworks.
The outcomes of this workshop was further developed by a core team of three faculty and six
students at NID so that these could be presented at the Sustainability for Tomorrow's
Consumers Governors Meeting Session, on the 30 January 2009 where CEO’s of major global
corporations would use these posters. What emerged was a set of fve posters that drew on the
six key themes that were proposed earlier in consultation with the World Economic Forum
organisers through online and telephonic discussions while the core team developed the
concepts and visualised the specifc themes at the NID, Ahmedabad.
Ron Gonen,
Chief Executive Offcer & Co-Founder,
RecycleBank, USA
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CO CREATION-HR.pdf 1/21/2009 12:54:22 PM
Organic and Recyclable
Thin veneers of bamboo are converted into party plate and container
which can be organically recycled.
Bamboo is fast growing natural material with excellent carbon
sequestration capabilities.
http://www.bambuhome.com/
Bambo Home Products
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Dematirialize economy - HR.pdf 1/21/2009 12:44:21 PM
Digital Car Sharing
Zipcar
Zipcar and Flexcar are examples of a product being made into a
service—i.e. people pay to use a service (use of a car) instead of
buying the product (the car itself ).
Zipcar claims to reduce car usage by individuals by as much as 50%
and also that one Zipcar replaces 7-10 privately owned cars, giving
people the option to share cars instead of everyone buying and
using their own.
http://www. zipcar.com
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EMERGENT TECHNOLOGY - HR.pdf 1/21/2009 1:05:20 PM
Redening Sanitation
Sulabh International
Since 1970, Bindheshwar Pathak’s Sulabh International has worked to
liberate India’s human waste scavengers by employing low-cost, safe
sanitation technology.
Sulabh has built a commercially viable business model with a signicant
development impact. It has installed more than 1.4 million household toilets,
and it maintains more than 6,500 public pay-per-use facilities. Its technology
has freed 60,000 people from life as a scavenger.
http://www.sulabhinternational.org
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ESSENCE MAKING - HR.pdf 1/21/2009 1:20:09 PM
Women Power
Mahila Gramudyog Lijjat Papad
Lijjat is more than just a household name for 'papad' (India's most
popular roasted snack).
This women’s cooperative started with a modest loan of Rs 80 and
now has annual saleThis exceeding Rs 3.1 billion by innovating an
unconventional supply chain.
http://lijjat.com
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INNOVATIVE VALUE CHAIN - HR.pdf 1/21/2009 12:36:33 PM

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bambuhome. Bamboo is fast growing natural material with excellent carbon sequestration capabilities.Organic and Recyclable Bambo Home Products Thin veneers of bamboo are converted into party plate and container which can be organically recycled.com/ . http://www.

giving people the option to share cars instead of everyone buying and using their own. zipcar.e.com .Digital Car Sharing Zipcar Zipcar and Flexcar are examples of a product being made into a service—i. http://www. people pay to use a service (use of a car) instead of buying the product (the car itself ). Zipcar claims to reduce car usage by individuals by as much as 50% and also that one Zipcar replaces 7-10 privately owned cars.

Sulabh has built a commercially viable business model with a signi cant development impact. It has installed more than 1.4 million household toilets. Its technology has freed 60. and it maintains more than 6. safe sanitation technology.Rede ning Sanitation Sulabh International Since 1970.000 people from life as a scavenger.500 public pay-per-use facilities. Bindheshwar Pathak’s Sulabh International has worked to liberate India’s human waste scavengers by employing low-cost. http://www.org .sulabhinternational.

1 billion by innovating an unconventional supply chain. This women’s cooperative started with a modest loan of Rs 80 and now has annual saleThis exceeding Rs 3.Women Power Mahila Gramudyog Lijjat Papad Lijjat is more than just a household name for 'papad' (India's most popular roasted snack).com . http://lijjat.

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