T h e 3 m o u n ta in s tr e a m s



Tourism is the act of travel for the purpose of recreation and business, and the provision of services for this act. Tourists are people who are "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited" (official UNWTO definition). The distance between these two places is of no significance. A more comprehensive definition would be that tourism is a service industry, comprising a number of tangible and intangible components. The tangible elements include transport systems - air, rail, road, water and now, space; hospitality services - accommodation, foods and beverages, tours, souvenirs; and related services such as banking, insurance and safety and security. The intangible elements include: rest and relaxation, culture, escape, adventure, new and different experiences.

Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travelers. Consequently the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals. The term tourism is sometimes used pejoratively, implying a shallow interest in the societies and places that the tourist visits. Wealthy people have always traveled to distant parts of the world to see great buildings or other works of art, to 3

"Sum total of operators. stay and movement of foreigners inside and outside a certain country.” 4 .TOURISM SECTOR learn new languages. to experience new cultures. Tourism Society of England defined it as "Tourism is the temporary. provided that the stay does not imply the establishment of a permanent residence and is not connected with remunerative activities. It includes movements for all purposes. As long ago as the time of the Roman Republic places such as Baiae were popular coastal resorts for the rich. International Association of Scientific Experts in Tourism defined Tourism “In terms of particular activities selected by choice and undertaken outside the home environment. which directly relate to the entry. or to taste new cuisine. defined Tourism as." Hunziker and Krapf." In 1976." In 1981. in 1942. DEFINITION  DEFINITION OF TOURISM One of the earliest definitions of Tourism was given by the Austrian Economist Hermann Von Schullard in 1910. mainly of an economic nature. short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. "Tourism is the totality of the relationship and phenomenon arising from the travel and stay of strangers. He defined it as. city or a region.

Tourism was defined as people traveling abroad for periods of over 24 hours. “Tourists are the voluntary temporary travelers. 5 . It has come from the word “tour”.TOURISM SECTOR  DEFINITION OF TOURISTS The terms tourist and tourism were first used as official terms in 1937 by the League of Nations. traveling in the expectations of pleasure from the novelty and change experienced on a relatively and non-current round-trip”.  Persons traveling for convention. health and domestic reason. A number of experts have defined the term: “Tourist is a person who makes a journey for the sake of curiosity for the fun of traveling”. Tourists are:  Persons traveling for pleasure. The origin of the word “tourist” date back to 1292 AD.  Persons arriving in the sea of sea cruise.

It helps to earn valuable foreign exchange. coach and bus travel. 100 million additional jobs will be created by the Tourism industry in the next 25 years.  Accommodation Accommodation includes hotels. This shows the important role marketing plays as competition and demand intensifies. not only in terms of frequency of flights and number of destinations. and differing levels of service to meet different passenger needs. Telecommunication and Tourism. The tourism industry comprises of the following main and distinctive sectors:  Transportation Tourism industry is heavily dependent on the transportation industry which comprises of airlines. the range of airline services has considerably. over the years. cruise and ferry lines. ranging from the biggest international chains recognizable worldwide such as Hilton and Holiday Inn to small independent 6 . car hire. According to an assessment. Thanks to the increase in tourist traffic. Tourism has a potential to create the maximum number of jobs. passenger railways. but also in terms of different services. in India alone.TOURISM SECTOR TOURISM: THE INDUSTRY Tourism emerged as the largest global industry of the 20th century. In the new millennium global economy will be governed by Technology.

 Tourism Destination Operators/ Destination Management This is new category in many senses. Thomas Cook is one of the best known of such operators. and many transportation companies also offer holiday packages. who customize every kind of trip that you can dream of.  Tour operators Tour operators are the firms. family. Other types of accommodations are also well established in tourist markets. they also offer travel agency and financial services to their consumers. In order to gain recognition in an increasingly competitive marketplace. An independent local coach firm may also be a tour operator. However Disneyland and Disney world in America were the forerunners of this development in tourism marketing. more established chains. for e. they can offer central reservations services. 7 . which specialize in providing the whole holiday package.Indianvisit. to large operators offering services at all different levels to cater for budget. Under a central brand name. and present a recognizable identity to consumers.g. They range from highly specialized operations such as www. incorporating travel and accommodation needs for the notably selfcatering apartments and club type complexes. many smaller independent hotels have grouped together. which enable them to compete against the larger. adopting a consortium approach. and they have been well established for decades.TOURISM SECTOR establishments. or singles holidays to ‘near’ or ‘faraway’ destinations. as it is an area of the tourism industry which has seen a massive growth in the development of theme parks and other types of artificial tourist destinations in the recent years.

and the continuing trends.  RELATIVELY LARGE FINANCIAL INVESTMENT 8 . which attracted over half a million tourists in 1991. It cannot be preserved. On a smaller scale. heritage parks which being developed from Britain’s industrial wasteland such as Wigan Pier. this becomes one of its important characteristics. Incase. Tourism product is used as a time of availability. CHARACTERISTICS OF TOURISM INDUSTRY  INFLEXIBILITY The tourism industry is highly inflexible in terms of capacity. The number of beds in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in demand similarly restaurants tables. every modern tourist establishment and facility requires large investment frequently over a long time scale. which make it area which should be considered separately as a tourism industry.  PERISHABILITY An unused hotel bed or empty flight seat represents an immediate loss of that service as a means of earning profit. the tourist cannot visit the place the opportunity is lost. Relatively large financial investment.TOURISM SECTOR It is due to the recent growth. The new Euro Disney theme park in France is an example of a tourism destination operation. Hence. hotels beds and flights seats remain empty and unused in periods of low demand.  FIXED LOCATION Tourism destinations are fixed locations so effort must be taken in communicating the facility to the potential consumer. and similar attractions now represent a significant amount of tourism activity.

as people interact with people at virtually EVERY stage of the way.  PEOPLE ORIENTED Tourism Services are high contact services. According to one hotelier. Tourism services are very people-oriented services. and the service people are plenty and have high contact with the consumers. This means that the level of risk and the rate of return are critically important to tourism management. Regent. 9 .  BENEFITS TO CUSTOMERS Since the economy opened up in 1991. Hilton. frequently over a long time scale. including Hyatt. The customer has benefited in many ways. The influx of foreign players has led to major price wars in the industry. Competition has forced Indian hotel groups to improve their standards. Radisson and Holiday Inn.TOURISM SECTOR Every modern tourist establishment and facility requires large investment. several foreign chains have entered the Indian market. "India has become a normal market -– like others in the West or in Southeast Asia – with demand and supply determining the price". Four Seasons. The consumer interacts with a myriad of service people starting from when he books his ticket and throughout the course of his holiday. The result is that the quality of service has improved. Indian hotels have reduced their tariffs significantly. The overseas players have brought in efficient systems and service standards from Europe and the US. In an attempt to woo customers.

5. TYPES OF TOURS IN INDIA 1. Medico Tratement (India’s Growing Medico Tour) 2. Natural Healink (Ayurveda. DOMESTIC TOURISM: It consists of inbound international tourism plus internal tourism. INBOUND INTERNATIONAL TOURISM: It means visiting to a country by non-resident of that country.TOURISM SECTOR CLASSIFICATION Tourism may be classified into the following types: 1. Yoga) 3. OUTBOUND INTERNATIONAL TOURISM: It means visiting by the residents of a country to another country. NATIONAL TOURISM: It consists of internal tourists plus outbound international tourism. 4. INTERNAL TOURISM: It means visiting by residents of a country to their own country. 3. 2. Art & Culture Tour (Taj Mahal Tour) 10 .

TOURISM SECTOR 4. Excursion Tour (Mountaineering. Festive Tour (Diwali. medical tourism. Study Tour (Specialized Courses) 7. Indian Traditional Tour MEDICO TOUR IN INDIA India is hoping to expand its tourist industry – to include visitors with heart conditions and cataracts. where foreigners travel abroad in search of low cost. Indeed. the concept will likely have broad consumer 11 . Exploration Tour (Wild Life & Heritage) 6. The field has such lucrative potential that Indian finance minister Jaswant Singh called for India to become a “global health destination. with prices at a fraction of those in the US or Britain. is gaining popularity in countries like India. Dasshera) 5. River Rafting) 9. world-class medical treatment. Golden Triangle (Cities Of Golden Triangle) 10. Beach Tour (Beach Holiday Destinations In India) 8.” And.

the word AYUR literally means life and VEDA the science or knowledge. Though the quality of health care for the poor in countries like India is undeniably low. Human Body is also constituted by these five eternal elements in various compositions. which favours the well being of each individual to lead a healthy. Hence it can be conceived that every cell of body is possessed with all the properties of life. happy. private facilities offer advanced technology and procedures on par with hospitals in developed nations. The five basic eternal elements are 1. NATURAL HEALING INTRODUCTION Ayurveda is a perfect ancient science of life. called Pancha Maha Bhoothas. mentally & Socially. The only difference of Human Body from the external World is the expression of CHAITHANYA or consciousness of life spark or spirit or soul. comfortable and advantageous life both physically.TOURISM SECTOR appeal – if people can overcome their prejudices about health care in developing countries. Earth 12 . Ayurveda briefly explains the knowledge of the do's and don't one has to follow. According to Ayurveda every living and nonliving being in this universe is a combination of five basic eternal elements. Ayurveda also emphasises that prevention is better than cure.

Qutab Minar. We offer the Ayurveda Tour with an aim of rejuvenating you mentally as well as physically.” Health is not everything. palaces. Fatehpur Sikri and many more. These monuments 13 .TOURISM SECTOR 2. Air 5. The most famous monuments are the eighth wonder and the Taj Mahal. Ether We take you on a special Ayurveda Tour in India. mosques and churches tell their own tale. the Taj Mahal in Agra in Uttar Pradesh. which covers the major Ayurveda Centres and Ayurveda resorts in India. temples. Water 3. The historical monuments in India like the forts. culture and architecture all across the globe. The Art and Culture Tour of India takes you to a unforgettable odyssey of the ancient monuments in India. Temples of Khajuraho and South India along with many more structures depicting the art and culture of India. Red fort. Fire 4. Ajanta Ellora caves near Aurangabad in Maharashtra. ART & CULTURE TOUR India has been the motherland of art. it is the only thing" .this is what the Ayurveda tours in India stress on. caves. Agra fort.

The renowned ones are the Pushkar Fair. Taj Mahotsav of Agra or Tansen Festival of Gwalior. The mega size and the cultural diversity inherent in these festivals are apparent enough to leave a tourist awestruck. The great Goan Carnival. which form an indispensable part of Indian soil. Gangaur and Pushkar Fair of Rajasthan.TOURISM SECTOR made in the golden period when India was ruled by the Mughals. Goa Carnival etc. 14 . Onam or Boat Carnival of Kerala. are excellent examples of art. Elephant Festival. culture and climate. The art and culture tour in India reflects the flexibility and the secular elements inherent in our Indian art and culture since the bygone days. as a tourist you witness a distinct feature in every festival reflecting the culture. All the festivals pay a tribute to Indian customs. FESTIVE TOUR Fairs and Festivals complete the hue and colour in the sketch of real India. traditions. customs and traditions that belong to that region of India. International Kite Festival. These architectural marvels of India not only represent the deep-rooted art and culture of India but also the mathematical skills and an exceptional aesthetic sense possessed by the Indian artisans. Every year millions of travellers visit India with a purpose of India Festival Tour. Whether Holi. architecture and culture of India. that pull the whole of the tourist traffic towards India. Surajkund Fair. coinciding the date of travel with the occasion of some Indian Festival.

squirrels and mongoose in the forests. bear. monkeys. or elephants and rhinos trampling their way through the tall grass of a National Park in India. feasting. You can see deer. with exciting India Wildlife Tours. fun and frolic. But the spirit is the same . • HERITAGE TOURS IN INDIA 15 .TOURISM SECTOR There is perhaps not a single day in the Indian calendar when in some part of the vast country a festival is not celebrated or a fair held. After the same festival is celebrated differently. and some so small that it is confined to a little community in a remote village. And given India's vast diversity. pageantry. all adding to the richness of the Indian way of life. In different parts. EXPLORATION TOUR • WILDLIFE TOURS IN INDIA Explore the wild jungles and forests of India on India Wildlife Tours. colour. Feel the excitement of seeing a majestic tiger prowling in a jungle.replete with rituals. See amazing animals on wildlife safari tours in India.some so big that almost the entire country participates. Tour a land of natural beauty and wonder. music.

Our most privileged Heritage Tours in India fulfil your dream of attaining the zenith of luxury and comfort anyhow. The temples. palaces and mansions that exude the cultural legacy of India. The Heritage Tours in India are an effort to familiarise the Indians as well as the foreigners with the wealth of Indian legacy. rock cut caves and even the exhibits of the Indian emperors boast of the royal traditions followed religiously in ancient India. STUDY TOUR 16 .TOURISM SECTOR India is famous for its forts. The Heritage Tours India by default transports you to a bygone era where you feel like a Maharaja. Then entire length and breadth of the country is dotted with the tourist places telling a tale of their own.

Who should attend: Development professionals. university professionals.” The two-week Unique Study Tour to India will bring to life concepts of sustainable.TOURISM SECTOR “Experience life in a rural tribal community. field staff. and supporters of development? BEACH TOURS India is a land with a long coastline measuring over 6. historical and religious significance. is washed by the Arabian Sea to the west. visit social and economic development projects and tour places of cultural. students. 17 . community-based development through visits to both rural and urban community development projects and conversations with the different people involved. the Bay of Bengal to the east and the Indian Ocean to the south.700 km.

Have an unforgettable Trip to Beaches of India at your favorite destination. Lakshadweep and Andaman & Nicobar. or beach bazaars with colorful balloons. While.TOURISM SECTOR Explore the magnificent Indian Beaches stretching over the vast coastline of Indian Peninsula. Marari. as does the all-pervasive holiday mood. Travel the most exclusive Beaches of India spread across the seashores of the states like: Goa. a perfect holiday. The Indian Beaches offer you solitary and special moments whether for romantic honeymoon. The hospitality of the people adds to the charm of the beautiful surrounding. an ideal vacation or even to fulfill your adventurous appetite through water sports. the others are sandy and isolated retreats perfect for unwinding and relaxing. beach shacks and small restaurants serving delicious but affordable food. EXCURSION TOUR MOUNTAINEERING TOURS IN INDIA 18 . Poovar). be it hotels and resorts. Varkala. Indian beaches are just the right place for fun and frolic. and either a family holiday or a lone excursion. some of the beaches are well prepared for tourists and appointed with every facility. Kerala (Kovalam.

Nevertheless. In the course of time. and Sikkim are the most important mountaineering destinations in India. The peaks in India have been classified as 'open'. The summits that are quite popular with the mountaineers are Num and Kun and the Zanskar range in Jammu and Kashmir. 'trekking'. the areas of Lahaul and Spiti as well as the Kulu valley have several challenging peaks. This inner urge to take up challenges has led man to do things that are quite daring. Each category offers a number of choices.500 m that require technical climbing skills. ADVENTURE HIMALAYAN SAFARI IN INDIA 19 . there are numerous peaks with altitudes up to 6. what remained was his nature to take risks and getting pleasure in conquering something totally unknown and unexplored. Mountaineering started when the need was felt for people who could climb difficult heights and terrains to meet people across the border. In Kishtawar. 'border'. to trade. or to conquer new territories. MOUNTAINEERING DESTINATIONS IN INDIA Himachal Pradesh.TOURISM SECTOR Mountaineering as a sport has a history as old as the history of the evolution of human race itself. man developed new modes of transportation and communication and venturing out on these difficult routes were not needed. Northeast India. In Himachal Pradesh. 'virgin'. Ladakh region of Jammu and Kashmir. Garhwal and Kumaon regions of Uttar Pradesh. and 'other peaks'.

scuba diving. You can enjoy swimming. You can enjoy mountaineering in the Himalayas. and trekking. RIVER RAFTING TOUR IN INDIA 20 . you're sure to enjoy wildlife safaris and adventure tours to the National Parks and wildlife sanctuaries in India. wind surfing and sailing. on adventure tours in India. Take off from lofty cliffs and soar like a bird. camping and rock climbing on various mountain ranges.TOURISM SECTOR India is a thrilling adventure holiday destination. You can choose from a wide range of adventure tours in India. while hang gliding or parasailing in India. and surfing. while on adventure tours in India. while on your Indian Holiday. Feel the thrill of white water rafting and kayaking on the rivers of India. then India's long coastline and islands offer plenty of opportunities for water sports adventure tours in India. If you're a wildlife enthusiast. when you enjoy an adventurous Indian Holiday. If water sports are what excite you. snorkeling.

as your raft races along a mountain river in India. The golden triangle tour of India is probably the 21 . Is it difficult to decide? Well at the Indian visit we offer you all the best of the holidays clubs Royal Rajasthan with the terrific city of the Taj Mahal besides the dazzling and delightful Delhi. The holiday you will remember for the rest of your life. Experience the thrill of white water rafting in India along tumbling snow-fed Himalayan Rivers in summer destinations in India. The Taj Mahal or the Sand Dunes as the backdrop for your favorite photograph. white water rafting tours in India can also be organized on the Indus River in Ladakh and Brahmaputra River in Arunachal Pradesh GOLDEN TRIANGLE TOUR IN INDIA Welcome to the golden triangle tour of India. White water rafting on the Alaknanda. tumble over rapids. For the more adventurous traveler. Bhagirathi and Ganga rivers is a popular adventure tourism activity in summer in India.TOURISM SECTOR Be swept along a rushing river in a rubber raft. One of the best regions for river rafting in India is the stretch up to Rishikesh in Uttaranchal. If you are keen to take the picture for the India Gate. you pick. plunge over waterfalls and feel the icy spray splash on your face. which one will. River rafting in India is an exhilarating experience that you can enjoy on your Indian Holiday.

Auli & the legendary Valley of Flowers. Panch Badris.TOURISM SECTOR most captivating holiday that can be spent at India. Badrinath falls under Chamoli & also house three out of five Panch Kedar. skiing paradise. SPECIAL FORMS OF TOURISM For the past few decades many forms of tourism are becoming more popular. Sacred Sikh shrine of Hemkund Sahib. The holy pilgrimage of Kedarnath nestles in Rudraprayag. Over the years the Golden Triangle (Delhi .Agra .Jaipur) has made a firm footing on the tourist map of the world. then proceeding to Gangotri & finally to Kedarnath & Badrinath. the journey (Yatra) is done from the west to the east starting from Yamunotri. Although Chardham are accessible through a network of motor able roads. Yamunotri & Gangotri fall under Uttarkashi district in Garhwal region of Uttaranchal. arduous trails remain the ancient sanctuaries of faith for fulfilling experience. TRADITIONAL TOUR IN INDIA Traditionally. particularly: 22 .

ADVENTURE TOURISM This type of tourism involves travel in rugged regions. CULTURAL TOURISM It includes urban tourism. or opera tourism where the tourist sees many operas or concerts during the tour. Mumbai. or adventurous sports such as mountaineering and hiking (tramping). Chennai. This type of tourism may also include specialized cultural experiences. Amritsar. Ahmedabad. 2. and experiencing their cultural heritages. visiting historical or interesting cities. Banglore.TOURISM SECTOR 1. such as art museum tourism where the tourist visits many art museums during the tour. 23 . such as Delhi. etc.

EDUCATIONAL TOURISM It may involve travelling to an education order to institution. famous places in the history of gardening. 4. 24 . GARDEN TOURISM It means visiting botanical gardens. take a wooded retreat or some other destination in personal-interest classes. such as cooking classes with a famous chef or crafts classes. such as Versailles and the Taj Mahal.TOURISM SECTOR 3.

or to experience something pertinent to the hobby. perhaps for some 'fun in the sun'. for instance. 25 . 7. railways. e. 8. 9. etc.TOURISM SECTOR 5. euthanasia for non-citizens is provided by Dignitas in Switzerland. Cracow) or industrial sites. etc. such as old canals. often to "health spas". Athens. to meet others with similar interests. battlegrounds. POP-CULTURE TOURISM This tourism refers to tourism by those that visit a particular location after reading about it or seeing it in a film. MEDICAL TOURISM It is used for advanced care that is not available in one's own country. 6.g. abortion. HEALTH TOURISM It means usually to escape from cities or relieve stress. Examples might be garden tours. euthanasia. HERITAGE TOURISM It is visiting historical (Rome. etc. in the case that there are long waiting lists in one's own country for use of free or cheap health care organisations for what is illegal in one's own country. HOBBY TOURISM Tourism alone or with groups to participate in hobby interests. square dance cruises.

Mount Athos or Painted churches of northern Moldavia for the Orthodox). 11. 14. 12. Temples and stupas of Nepal for the Hindus and Buddhist. such as Safaris (Kenya). Also in this category is vacationing at the winter home of the tourist's favorite baseball team. 13. ECO TOURISM It means sustainable tourism which has minimal impact on the environment. religious sites such as mosques. GAMBLING TOURISM 26 . PILGRIMAGE TOURISM Pilgrimage tourism refers to ancient holy places (Rome and Santiago de Compostela for Catholics. or national parks. Rainforests (Belize) and Hiking (Lapland). and seeing them play everyday. SPORT TOURISM Skiing.TOURISM SECTOR 10. PERPETUAL TOURISM It is mainly for wealthy individuals who are always on vacations. some of them. etc. for tax purposes or to avoid being resident in any country. golf and scuba diving are popular ways to spend a vacation. shrines.

TOURISM SECTOR This tourism refers to tourism to Atlantic City. 27 . Macau or Monte Carlo for the purpose of gambling at the casinos there. Las Vegas.

TOURISM SECTOR MARKETING MIX Physical Evidence Product Price The Seven P’s of Tourism Marketing Mix Place Process People Promotion 28 .


facilities and transportation. functional attributes Set of attributes/conditions the buyer normally expects Traveling Basic Product Expected Product Ticketing. can only be experienced. comfortable and beyond expectations convenient trip. music Totally customized tour packages. the accommodation and facility as well as the entertainment at the destination all form the tourism product. Each of these components has its own significance in the product mix and in the absence of even single components.TOURISM SECTOR product is the combination of tangible and intangible elements. good food Augmented Product That meets the customers desires Prompt services. the product mix is incomplete. Components of Tourist Product. BENEFIT MEANING WITH RESPECT TO THE TRAVEL AND TOURIS INDUSTRY Core Benefit The fundamental benefit or service that the customer is buying Basic. A grade service at every stage Potential Product The possible evolution to distinguish the offer 30 . The tourism product. spectacular sights. The views of the location travel to the destination. Thus it is a composite product combination of attraction. hotel reservation Customer friendliness. which is mainly the destination.

A very important way. Large travel 31 . The second level corresponds to the marketing operations or tactics where the prices are manipulated to match the current demand and competition. Pricing includes the prices of other services like Air travel.  PLACE Different distribution strategies can be selected for Tourism marketing.g. Tourism as a product is distributed as a travel. E. to prevent competition.g. Pricing of the tourist product is a complex matter because of its composite nature. Pricing is also subject to government regulations. Railways. At the same time. Hotels. seasonality factor and varying demand cannot be overruled. etc. value for the money. in which the travel and tourism business responded to their highly complex pricing circumstances.TOURISM SECTOR  PRICE Pricing in tourism is a complex process. Taj is the tourist attraction in India. and to take care of the price elasticity of demand. Internet is also used widely. is to operate at two levels. Air price changes tourism package also changes. The objective of pricing in any other firms is to fetch a target market share. Geographical location of the destination affects the pricing decision. Pricing also depends on the Geographic location of the destination. Bus. E. Pricing is also based on competitors pricing. Seasonality is the most important factor in pricing. which concerns with the product positioning. There is also small agents spread all over the town who plays a role of place. if Hotel charges change then also tourism package changes. Pricing also depends on Seasonality. long run return on investments etc. All are included in tourism package. The first level is corresponds with the marketing strategy. To match demand and supply tourist managers try to get either discount.

They use electronic. print all sorts of media they use. which are bought by the tour operators are airline seats. away form the  location at which services are performed or delivered  To facilitate the purchase of service in advance Different distribution strategies may be selected to reflect the company’s overall objectives. etc they act as a wholesalers and these wholesalers also act as a retailer. they may also sell directly to customers. Ticket booking can also be done through the Internet and payment is made with credit card. who buy tourism products in bulk and make them available to travel agents who are retailers. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. The two major functions performed by the distribution system in tourism marketing are: To extend the number of points of sales or access. etc. Public or PR (Public Relation) 32 . The uniqueness of tourism industry is predominant position of intermediaries.  PROMOTION Advertising and sales promotion in Tourism can be very effective when supplemented by publicity and personal selling.TOURISM SECTOR companies like Thomas Cook. SOTC. Cox & Kings. infrastructure facilities. The range of tourist products. bus for local sight seeing. and it is highly promoted industry. communication are important for the development of the tourist center. because in most of the case the tourist destinations many be natural. The tourism marketer may not have adequate choice of the tourist center. hotel accommodation. But. historical attraction. The middleman may be tour operators. The latest mode of reaching the tourist is through Internet. transportation.

Research shows that about 80% of the tourist visited different places on the persuasion of their friends and relatives and also their own judgments. Travel Company also like Railways. staff of travel companies. etc. publicity.  PEOPLE It plays a most important part in tourism. 33 . The promotion task simplifies the activities of informing. In people local people are very important. etc they are the people. It is also through recommendation of friends and relatives this is a biggest promotion.TOURISM SECTOR plays an important role in tourism. guides. is included in people. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations. sales support and public relation. Air. persuading and influencing the decisions of potential tourists. Some of the important aspects of promotion are advertising. The promotion mix plays a vital role as the users of service feel high degree of involvement and uncertainty about the product and their role in buying process. Advertising and sales promotion activities in tourism can be very effective when supplemented by publicity and personal selling. that how they treat tourist. Creation of awareness is an important factor in the formulation of marketing mix for the tourism industry. Travel Company. The travel agents. Brochures are another form of communication provided by tour operators to stimulate customers and motivate them to buy. Normally a tourist assures a tourism quality like hotels. sales staff. Advertising messages may range from subtly attractive visual messages and symbols designed to appeal and stimulate travel desire and needs to simple sales announcements drawing attention to specific product offers. Word-of-mouth is a very important tool of promotion in tourism.

In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry. good sense of humor. Liaison with providers of services --.TOURISM SECTOR The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing. The airline and transportation crew interact with customers while traveling. Preparation of itinerates ----. Travel guides especially. linguistic skills etc. who interact with the customers at the tourist location.It is a composition of series of  operations that are required to plan a tour.The information regarding the  travel is provided at a convenient location where the potential tourist seeks clarification about his proposed tour. The resort or hotel representatives enter to the needs of the tourist when they reach the destination. thorough knowledge of the places. all form the people element in tourism marketing.  PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. The sales personnel are responsible for dealing with the customer behind the counter.Before any form of travel is  sold over the counter to a customer. These contract persons must be trained on interpersonal skills as well as knowledge of the product. The tourist guides. tact to transform the occasional tourists into habitual ones. contracts have to be entered with the 34 . The sequential steps involved in the delivery of the tourist products are: Provision of travel information --. are expected to have a lot of patience. Hence it is imperative that they have to be at their best at all times.

information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets. product image and status. which must be matched when the product is delivered. As the product. hotel accommodation. layout. Provision of foreign currency and insurance --. There is a need to describe fully the product. Printed matters such as brochures also play an important role in the development of tourism. which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money. comfortable seats while traveling. then the task of planning and costing the tour. which is done by providing an elaborate brochure. `Ticketing ---. which is an expensive for the customer must be tangibilised with the help of tangible items like. natural service scope. route maps. 35 . Planning and costing tours ----Once the contracts and  arrangements are entered into. coaches for local sightseeing etc. in tourism is intangible. etc.The computerized reservation system has in recent  years revolutionized the reservation system for both rail and air travel. and design of the resort.In case of foreign  travel the final task provide foreign currency as well as insurance  PHYSICAL EVIDENCE The tourist attraction.TOURISM SECTOR providers of various services including transportation companies. this will depend on the tour selected as well as individual requirements. the sign posts that indicate directions. telephone booth also form a part of the physical evidence.


Holiday As A Base Demand As A Base Geography As A base Psychography As A base Demography As A base Socio-economic As A base Purpose As A base Age As A base


Market Segmentation




Though there are a number of bases for segmentation of tourists, one of the most important is Lifestyle. Traveling decisions are fantastically influenced by changing lifestyles. They are also affected by other factors such as level of income, availability of leisure time, etc.




Mass market Popular market Individual market


Primary Secondary Opportunity


International On the basis of regions, cities, etc.

Psychography 38



Personality motive Knowledge Demography Age Sex Religion Socio-economic Rich, Poor Rural, Urban Literate, Illiterate Purpose Business Travel Cultural Tourism Common Interest Convention Age Teens Youth Seniors

Such segmentation is useful when deciding the offerings to target a particular segment. For example,
The mass market consists of vacationists that travel in large groups

and prefer all-inclusive tours. They are generally conservative. The popular market consists of smaller groups going on inclusive or

semi-inclusive tours. This group includes pensioners and retired people. The individual market consists of chairmen, senior executives, etc.


consumption of services might change. but once they have children they would prefer family vacations where there are plenty of activities to entertain kids.TOURISM SECTOR  As the lifestyle changes. a newly married couple might prefer romantic holidays. Teens and youth might prefer adventure holidays whereas senior citizens would probably prefer more relaxing vacations. 40 . For example.

The different languages. humid. cold and warm all at the same time in different locations. dialects and other religious and cultural customs and traditions are all the sources of attraction in India. Diversity of culture. which attracts lots of foreign tourist everyday.TOURISM SECTOR SWOT ANALYSIS  STRENGTHS India’s geographical location. heritage and locations. as you will find the climate hot. Also its location is not very out of reach but easy to travel. a culmination of deserts. a blend of various civilizations and their traditions: India’s diversity is its greatest strength. as there are many modes of transport to reach here.  WEAKNESSES Lack of adequate infrastructure: 41 . One cannot be tired of exploring its diverse culture. forests. India has all types of seasons at the same time because of its tropical nature. mountains and beaches: India is not only a vast country but also a beautiful country with world famous natural locations. There is so much to explore in India.

No proper marketing of India’s tourism abroad: Foreigners still think of India as a land of snake. An intolerant attitude among certain sections of people: This is among the people who do not like the foreigners and their entry into the Indian Cultures as they feel that they will change the Indian Culture and attitude and replace it with foreign culture. The Indian tourism industry should take this as an opportunity and push forward its plans. for example. It is not the case of less money but the money is not being utilized in the right places and in the right manner. The airlines in India. The Indians have not made any efforts to change this image and this has proved very costly as foreigners still think of Indians as illiterates and narrow-minded  OPPORTUNITIES More proactive role from the government of India in terms of framing policies: The government is supporting India tourism industry with the recent appointment of Mrs. are inefficient and do not provide basic facilities at airports. Allowing entry of more multinational companies into the country giving us a global perspective: 42 . Renuka Chaudhary a very intelligent and practical woman who would like to develop India tourism. beggars and elephants. villages.TOURISM SECTOR It is a major drawback. The road condition in India is very bad.

” Affordable traveling at leisure. plenty of job opportunities. So if the Indians themselves travel around India the foreigners will feel confident to come to India.: Thomas Cook says “Travel Now Pay Latter. Aggressive strategies adopted by other counties like Australia. Growth of domestic tourism: Indian tourism will only develop if the roots are strong. For this it is necessary to create awareness of India’s charms as a tourist paradise and simultaneously addressing the important issue of toning up infrastructure and then getting 43 . Singapore in promoting tourism: There are hardly any tourists who confidently come to India and if the other countries offer better packages and places then there is no reason why the tourists should visit India The important task is to get tourism accepted as an instrument of development and national integration. For e.  Threats Economic conditions and political turmoil in the other countries affects tourism: As a result of this people are afraid to venture outside their own homes for fear of terrorist attacks and threats to their lives.TOURISM SECTOR This is going to develop and build the confidence in the minds of the foreigners who would like to explore India.g.

g. Law is different for different country & is the major determinant for the industry. PEST ANALYSIS Environmental influences can be analyzed by using the PEST analysis. “Tax paid by tourists in India is the highest in the world. & increase in air industry. airline industry. Increase in spend has led to increase in the number of luxury hotels. All segments of the tourism trade should get together ands hammer out a strategy taking into account the ground realities and demands of the future. Govt. The more the tourists coming at the place the more the risk of that place loosing its identity. this has led to the tourism boom. railways and roads. Indian hotels charge about 40% tax compared to other Asian countries where it varies between 3% and 6%". Kashmir. 44 .TOURISM SECTOR down to marketing the product in a pragmatic and result oriented manner. Downfall of tourism industry because of unconducive political environment e. support & co-operation to Indian Tourism Industry.  Political/Legal Political factors are the main driving force of the industry. As we are concentrating on the International tourists.  Economic: The criteria here is the more the people spend the more the industry grows. tourist operators.  Social: The general perception for tourism destruction of the social fabric of a place. hotel industry.

It can help the country to get connected to the world. TOURISM IN INDIA 45 . It is very much necessary to have better technology to have that place on world tourist map.TOURISM SECTOR  Technology: Better technology in cheaper cost to remote and inaccessible area.

India is also ranked among the top 3 adventure tourism destinations. In 2004. with a long history and diverse culture. Bounded by the Himalayan ranges in the north.the ninth highest in the world. One can expect to spend 46 . India offers a wide array of places to see and things to do. foreign tourists visiting India spent 15. and the Indian Ocean).TOURISM SECTOR India is one of the popular tourist destinations in Asia. and surrounded on three sides by water (the Arabian Sea.4 billion USD . Bay of Bengal.

750 in 2005 dollars for a two week visit. the capital of the vast. Delhi. Delhi has ruled always from the mythological days to the present. The Humayun's tomb and the Red Fort.known in India as the "Lotus Temple". and power of politics is what Delhi is all about. wide roads.TOURISM SECTOR about $1. One of the few places in India where colours of nature changes with the seasons. Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and shopping goods are found in Delhi. The cosmopolitan nature of the city has only added to the beauty and glory of it. the Bahá'í House of Worship is one of the most famous landmarks in the Delhi. the Aravali ridges and the Yamuna river stand a mute witness to it.  AGRA 47 . Big gardens. The rulers left behind their trade marks in the architecture. staying in accommodations equivalent to Western ones.  DELHI Delhi. ancient and modern in every stream of life is the soul of Delhi. religions and castes Delhi is true to its democratic nature. A melting pot of cultures and traditions. Tughlakabad fort and the Qutab Minar. mystic subcontinent that is India. Delhi is famous for its wide roads and crisp winters. A fine blend of old and new. and India Gate and the Magnificent President's house. the Jama Masjid and the Lotus temple. ancient structures.

 RAJASTHAN-THE LAND OF KINGS 48 . many of which are unique to the subcontinent. The country's protected wilderness consists of 75 National Parks of India and 421 Sanctuaries. and 250 kilometers from Jaipur. Some well known national wildlife sanctuaries include Corbett. Periyar. India also has a large variety of protected wildlife. Ranthambore. Agra (site of the Taj Mahal). The Taj Mahal serves as her tomb. Kanha.TOURISM SECTOR Perhaps India's best-known site is the Taj Mahal. Delhi is approximately 200 kilometers away from Agra. more popularly known as Mumtaz Mahal. and Bharatpur. and Jaipur. One of the popular tourist circuits is called the Golden Triangle: the cities Delhi. Arjumand Banu. Sariska. Its climatic and geographic diversity makes it the home of over 350 mammals and 1200 bird species. It was built between 1631 and 1653 by Emperor Shah Jahan in honor of his wife. one of the world's greatest architectural achievements. of which 19 fall under the purview of Project Tiger.

Barmer and surrounding areas offer perfect picture of typical Rajasthani villages. Rajathan. Jaipur . Jodhpur. 5. famous for its rich history and royal architecture.TOURISM SECTOR Rajasthan has a rich history and culture making it one of the most popular tourist destinations in India. 6. famous for its blue homes and architecture. Jaisalmer is famous for its golden fortress. 49 . fortress-city at the edge of the Thar Desert. is one of the most attractive tourist destinations in Northern India.Rajasthan. the "Land of the Kings". Shown here is the Hawa Mahal in Jaipur. Mount Abu is also one of the world famous tourist place. 2. Major visitor attractions in Rajathan include: 1.The capital of Rajasthan. 4. 3. Bikaner is famous for its medieval history as a trade route outpost. The vast sand dunes of the Thar Desert attract millions of tourists from around the globe every year.

5. 4. Jammu and Kashmir is 2000 meters above sea level.TOURISM SECTOR  JAMMU AND KASHMIR-THE LAND OF HEAVENS The Manasbal Lake near Srinagar. 3. Khajuraho. Mathura. and Haridwar. 50 .Tourist destinations in Jammu and Kashmir include: 1. 2. Srinagar Jammu Leh Amarnath Vaishno Devi Other cities of interest in Northern India include Gwalior. Varanasi.

Goa. art and beauty of the nature. a tiny emerald land on the west coast of India situated between the borders of Maharastra and Karnataka. the general way of living is also markedly different. pristine sea beaches. is better known to the world at large as the former Portuguese enclave on the Indian soil. churches.Goa is another popular destination. With the rule of the Portuguese for over 450 years and the consequential influence of the Latin culture.  ORISSA-SPIRIT OF Buddhism Orissa has been a preferred destination from ancient days for people having interest in spirituality. famous for its excellent beaches. Goa presents a somewhat different picture to the foreign visitor than any other part of the country. the Hindus and the Catholics. and temples. nature at her beautiful best. who have lived together peacefully for generations. the classical and ethnic dance forms and a variety of festivals. Ancient and medieval architecture. culture. and the general life of the people is quiet and peaceful. religion. all in combine attract tourists from far off places to explore this state to a have a divine exposure of love and hospitality. Western influence is evident in the dress and food habits. 51 .TOURISM SECTOR  GOA The sunny beaches of Goa attracts millions of tourists every year. A striking feature of Goa is the harmonious relationship between the two principal religious communities. Not only the proportion of Christians (almost all of whom are Catholics) in the total population of Goa much higher than that obtaining in most of the other States.

The capital of Tamil Nadu has the second longest beach in the world. Chennai . Recently a massive statue of Thiruvalluvar has been installed here. Lalitgiri & Ratanagiri. in the world. Buddhism still haunts the very air of Rock-edicts challenged time stand huge and over-powering by the banks of the river Daya.  TAMIL NADU Tamil Nadu has a rich culture and offers a wide selection of temples famed for their architectural beauty. Kanyakumari. Arabian Sea and the Indian Ocean. Rameshwaram is famous for the longest corridor Madurai is known for the beautiful Meenakshi 52 . The torch of Buddhism is still ablaze in the sublime triangle at Udayagiri. temple. rock-cut caves. excavated monastries.TOURISM SECTOR Orissa ancient Orissa. on the banks of river Birupa. the Marina Beach. Some of the more popular temple tour destinations include: 1. 4. 2. viharas. chaityas and sacred relics in caskets. Rock-edicts of Ashoka are a bonus for your eyes. has The kept spirit that alive of have Buddhism and the Buddha in its womb. rock-edicts. Precious fragments of a glorious past come alive in the shape of stupas. located at the tip of India. The surrounding hills of Langudi and Kayama stand as mute witness to the quirks and twists of history. 3. The silent stones sing out songs of peace and non-violence. is at the confluence of the Bay of Bengal.

and Rockfort temple. a Hindu temple atop Chamundi hills.. Horanadu etc.TOURISM SECTOR 5. The Mahamaham festival is held here once in every twelve years and attracts millions of devotees to the place. 6. 8. KRS Dam. Thanjavur has the famous Brihadeeswara temple. is also significant for its history. 5. 6. the IT capital of India. 8. has palaces. known for the numerous temples in the town. about 140km from Bangalore. Hampi the city of ruins (1500's when the Muslim kings destroyed the prosperous Vijayanagar empire). 7. Sringeri. where nearby fortresses can be found (Tipu's). located in the western ghats. Bangalore. Kumbakonam. 7. Sravanabelagola has a Jain temple dedicated to king Bahubali. 3. The statue is massive and a Maha Masthaka Abhishekham performed one every year. 4. The famous hillstations Kodaikanal and Nilgiris Tiruchirapalli known for its Akhilandeshwari temple offer the visitors a welcome relief from the usually hot climate in the state. The Western Ghats offer many other places of exceptional beauty like Agumbe. has a wonderful temple dedicated to Sarada devi. attracts a huge number of pilgrims. Mysore.  KARNATAKA The southern state of Karnataka offers: 1. Srirangapatna. several temples. 2. The Belur and Halebid temples are famed for their sculptural beauty. 53 .

Shown here is Munnar. The major attractions in Kerala include: 1. Kemmanagundi all places of immense natural beauty.  KERALA-GOD'S OWN COUNTRY Kerala. which has super-brand status. tropical beaches and spice farms. The state was nicked as one of the "10 paradises of the world" by the National Geographic traveller. nicknamed as "God's own country". It is one of the most haunted visits of tourists in India. Talakaveri. lagoons. The state has its own tourism brand name . Kerala is famous for its backwaters and lagoons. tucked away in the southern corner of India. Kerala is also known for its Ayurveda. in Kerala.Kerala is an evergreen lush state. 54 .TOURISM SECTOR 9. is one of the most beautiful states in Southern India."God's Own Country". Madikeri. The government of Kerala offers tourism packages related to Ayurveda also. Kodagu. Backwaters.

4. It has a lot to offer to a visitor. Its historical monuments. maharashtra  MAHARASHTRA Maharashtra with its diverse geographical features provides a range of tourist centres. foreign trading vessels and invaders from across the seas. Hill stations at Thekady and Munnar Enchanting waterfalls at Athirapilly and Vazhachal An exquisite flora and fauna at its wildlife santuries. meaning the Land of Rocks. so much so that it is called 'Dagd-Ancha Desh'. The state has a 720-km coastline dotted by rugs standing as mute witnesses down the ages to the march of warrior kings. 6. its features are such that any tourist will definitely find something of his interest from 55 . 3. 5.TOURISM SECTOR 2. The beauty of Maharashtra is in its forts. The housboats of Alapuzha. caves and temples.

can well claim to be (after Kolkata) the second cultural centre of India. wildlife sanctuaries.TOURISM SECTOR among its beaches. Nashik. 56 . Mumbai. Today. Tuljapur. hotel consultancy. catering. in-house travel agency. ITDC provides a complete package of tourism services including accommodation. and entertainment and shopping. duty free shops. the capital. Its tradition of glamour and showbiz makes it the city of dreams. Shirdi. Mumbai is India's answer to Hollywood. Religious places like Pandharpur. It is also the centre of a healthy theatre culture. travel-related services. cities. temples. it is one of the world's truly great cosmopolitan metropolises. publicity. Ganapatipule. The intricately carved caves of Ajanta. Being the economic powerhouse of India Mumbai is the most affluent and industrialised city in the country today. event management. Trimbakeshwar. GOVERNMENT RELATED TOURISM ORGANIZATIONS India Tourism Development Corporation (ITDC) was established in 1966 as an autonomous public sector corporation. Lively and pulsating. Ellora and Elephanta highlight the Indian heritage and the spellbinding Indian Culture. Also known as the First city of India. bird sanctuaries etc. caves. producing more films each year than any other county in the world. entrusted with the task of helping develop tourism infrastructure and promoting India as a tourist destination. Bhimashankar etc are a refreshing experience and make a fascinating whole. forts.

Conducted Tours. Tourism Infrastructure Development. Water Sports.2004 lakh at the end of the financial year 2001 .328 lakh & this went on to become a whopping Rs. Package Tours.a turnaround that no other tourism corporation in the country would have ever achieved in such a short time. it has gone into serious business like accommodation.2002. with a determination to show commendable performance. catering. The Corporation chalked out an action plan covering all these vital functions. The organizational structure of the corporation has also been recast keeping in mind the growth & result oriented development activity in all these spheres. From just providing information to tourists.TOURISM SECTOR Over the past four years. THE TURNING POINT The turnover of the Corporation in 1998 . Sound & Light Shows. & such other service that have become essential for ensuring tourist infrastructure & service. Leisure Cruises & Pleasure Boating. Andhra Pradesh Development Corporation (APTDC) has added an array of function to its lists of tasks.99 was Rs. New Projects Implementation. Adventure Tourism. THE CORPORATION'S ACTIVITIES Accommodation. 57 . Eco-Tourism. Catering.

8 airconditioned hi-tech coaches. Major expansion & revamping of the Transport Wing of the Corporation over the past three years have given a major thrust in this area. The visitors from other states come to different destination in Andhra Pradesh. nature spots.increasing challenges posed by such rapid development & resultant expectations. semi sleepers and hi-tech coaches. 20 world famous Volvo coaches. mini vehicles and Qualis MUVs. hills & valleys in Andhra Pradesh. The transport fleet has a wide mix of vehicles ranging from Volvo A/C coaches. OTHER STATE PACKAGE TOUR: The tour starting from other than Andhra Pradesh districts comes under Other State Packaged Tours. 4 semi-sleepers. the Corporation has reset its goals to maintain the tempo & meet the ever .providing convenient conducted tours. This augmented fleet has helped the Corporation introduce new tours and tour packages. 58 . Most of these tours are provided with accommodation. As many as 54 Tour Circuits covered by the Corporation encompass all major pilgrim Centres. to a vintage coach. 11 mini vehicles. leisure places. 1 vintage coach & 10 Qualis are being operated for Conducted & Packaged Tours from 8 Centres of Andhra Pradesh. TOURS CONDUCTED & PACKAGED TOUR: APTDC has given high priority to the second most important aspects in tourism development . At present 63 hi-tech coaches.TOURISM SECTOR Keeping this performance in view.

including accommodation. accommodation and transport facilities. Besides camping and tenting facilities in far flung tribal areas. ice-skating and golf. river-rafting. it provides a complete package of tourism services. they provide reservation. The HPTDC arranges sports activities like skiing.TOURISM SECTOR CHARTERED SERVICES: APTDC can plan & organize leisure time activities for groups. Himachal Pradesh Tourism Development Corporation (HPTDC) is a pioneer in the development of tourism infrastructure in Himachal. For instance. including Himachal delicacies. Its luxurious transport network makes this Mountain State easily accessible with a fleet of coaches. KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION KSTDC whose second name has been Hospitality is the largest Travels Corporation of the State is a professionally run State Government Organization. Para-gliding. transport and sports activities. Tourist information centre are being run all over India and Himachal by HPTDC. Having the largest chain of finest hotels and restaurants in the State with nearly 57 hotels. 59 . employees from companies. serving a varied cuisine. both corporate & individual. vans and jeeps. trekking. boat rides on the launches. catering. All these properties are set in superb locations in the lap of nature. institutions or those attending as delegates (& their spouses) at various conferences. having 950 rooms and 2050 beds. Formed in 1972. Besides disseminating information's. and even exclusive dinner parties on the boat can be arranged. HPTDC also runs 62 restaurants and cafes.

For General Information: infn@kstdcbng. INDIA.kar. promotional and regulatory arm of the J&K Government. is the main developmental. KSTDC holds the mirror for the Karnataka’s art and culture. Bangalore . {ISD} (Greenwich+5:30). who visit the State from different parts of the world. which is headed by the Director General of Tourism. J&K. Fax: 91-080-2272580 e-mail:. 60 . Probably the most refreshing example of the Largest Democracy also brings the comfort of traveling with ultra.nic. It has greatly been possible because of the healthy suggestions by the patrons of the arts and culture. This has mainly been possible with the team of Professionals who is been trained time and again to keep updated with the technology to offer better service. CONTACT US KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION. KARNATAKA.560 001. Kasturba Road. The attitude of never say no has made this a success.modern Aerotech Coaches. KSTDC has ever been redefining the Hospitality. Monday through Saturday. 10:00 am through 5:30 The Directorate of Tourism. 10/4. Telephone: 91-080-2212901 / 2212902 / 2212903. Department of Tourism. KSTDC with its Conducted Tours across the state taking you to the Renowned Cities gives an insight to the blend of culture and growth.TOURISM SECTOR Established in 1971.

direct financial assistance is also given for conversion of residential houses as paying guest accommodation and for improvement of other facilities in the tourism sector. The Corporation also runs a Travel Division. Regulation of the travel-trade by enforcement of provisions of J&K Registration of Tourist Trade Act. In addition. Rs 20 million are earmarked for promotion and marketing of various destinations through the print and electronic media. It operates and manages Government accommodation in Tourist Centres at Srinagar and Jammu. up-gradation and improvement of the tourism infrastructure in different parts of the State. • • Promotion and marketing of various tourist destinations and products of the State. Hotels.TOURISM SECTOR Its main role comprises of: • Overall planning and execution of schemes for the development. tour operators and travel writers from within the country and abroad to different parts of the State. and the Tourist Complexes. The Department also conducts Familiarization Tours of leading travel agents. The bulk of this amount is earmarked and utilized for providing incentives to the private-sector in the form of interest subsidy on loans advanced by various financial institutions for setting up or upgrading various tourism units. as well as for sponsoring participation of the State's traveltrade delegations in various Travel Marts and Expos within the country and abroad. The commercial activities in the tourism sector from the Government side are looked after by a public sector corporation know as the Jammu and Kashmir Tourism Development Corporation (J&K TDC). The Directorate of Tourism is provided with and controls an Annual Plan • Budget. which organizes 61 . Tourist Bungalows in various resorts. On an average. which averages Rupees 160 million. Support to the private sector industry in the form of incentives for setting up various tourist facilities as well as for promotion and marketing of their products and services.

TOURISM SECTOR package tours to various parts of the State and also arranges transport facilities for the tourists.000 people. They offer the world's most enjoyable holidays. They provide services to customers at 4. 62 . Customers don't have to do a thing except. The Thomas Cook Holiday comes with a 150-year-old guarantee of eternally sunlit memories. to exotic destinations in India and abroad where everything is taken care of from beginning to end. They couldn't expect any less from the people who invented travel for leisure. have a good time. PRIVATE TOURISM ORGANIZATIONS IN INDIA  THOMAS COOK (visited) Thomas Cook is one of the world's leading international travel and financial services groups and serves over 20 million customers a year.500 locations in more than 100 countries and employee over 20. of course.

Coxs And Kings. and so on. she informed me that they have to look at the market level. For those customers traveling in India. And also providing extra facilities and special packages to regular customers. like wishing them on the occasions like Birthdays. Etc. She informed about their Strength of the company that “Sky is their Limit”. SOTC. Cunard and others. she replied that they provide various incentives and facilities like Group Tour. The tempting array of choices includes budget tours with Cosmos. resort holidays with Club Med and luxury cruises with Star Cruises. Thomas Cook. China and so on . also about the special packages that are on discounts for families individuals packages as per the schemes. age-group. group tours to various destinations like Europe. seasons. Awards. VISIT REPORT TO THOMAS COOK In the afternoon conversation started with Ms. Anchal laungani Customer Relationship Executive. According to her views. tourism sector is fast booming resulting in market competition among tour operator she spoke about various services offered like individual tours. NewZealand. Egypt. Incentive Tour. corporate Travel. They provide the customer services as per the tourists’ desires. 63 . Cricket Matches. In India. she said that they apply various strategies. aniversies and so on. Speaking about Tourism. Asking about the competitors strategy. she explained me how important it is to provide best services and make the tourist satisfied. they provide the entire gamut of services from customizing guided tours to arranging theme evenings. their major competitors being Keasri.TOURISM SECTOR They strategic mergers and alliances with the world's leading leisure travel agencies allow the company to offer the Indian travelers a choice of world-class international holidays. strategy. Further about the segmentation of the company. About the additional value to tourists. Raj Travels and so on. Australia. They have huge turnover in excess of 100 crores and has captured almost a big part of the tourism industry. is provided to customers.

transparent deals.  KESARI TOURS Established in 1984. No hidden costs and no compromise on sightseeing.The motto of organization is 'No compromise on quality'. hard working team 64 . talking about the Indian economy. Immense goodwill. she stated that. which offers world-class holidays in India and around the world. They believe in honest. ease getting of visas. it is resulting in higher growth level of economy. they have made a promise to us. Kesari have perfected their tour itineraries to meet the special needs of the Indian tourist abroad.Totally dedicated. Also other important factors contributing to rising tourism sector are fall in air fares. Whether travelers visit their corporate office or any of their branches across Maharashtra and India. if they make a promise to their customers. branch offices and preferred sales agents are connected online and each one has complete access to the sophisticated reservation system for up to date information. embassy support and givetake relations. At Kesari Tours.TOURISM SECTOR At last. they will experience the same level of service and commitment. That's what they earned out of their beliefs. They strive for 100% satisfaction of tourists. they honor it. Kesari Tours is a premium travel company. All their business associates.

Etc. they provide the customers service as per the tourists desires. she said that they apply various strategies. And also providing extra facilities and special packages to the regular customers. she spoke about various service offered like individual tours. At Kesari tours. and so on . Their team has a way of winning over hearts effortlessly with their professionalism and warm behavior. they have huge turnover and has captured almost a big part of the tourism industry. cox and kings. 65 . also about the special packages that are on discounts for families individuals packages as per the schemes. china. In india. everyone enjoys their tours to the fullest. anniversaries. she informed us that they have to look at the market level. Further about the segmentation of the company. seasons. strategy. awards. and so on. Their personal touch ensures maximum repeat passengers. eygpt. Australia. she replied that they provide various incentives and facilities like group tours. Man Visit report to kesari In the attention conversation started with ms. corporate travel. like wishing them on the occasions like their birthdays. age-group. cricket matches. Dipti patil . she explained us how important it is to provide best services and make the tourist satisfied. retail service of kesari. new-zealand. assistant manager. from couples to families. tourism sector is fast booming resulting in market competition among tour tours to destinitions like Europe.TOURISM SECTOR strives for total customer satisfaction. Speaking about tourism . She informed the strength of the company . their major competitors being Thomas cook. About the additional value to tourists. from youngsters to senior citizens. raj travels and so on. are provided to customers. incentive tours. and so on. Asking about the competitors strategy. According to her views.

Oman. First to introduce package tours to NRI's. 2.000 frequent travelers. India's largest Outbound Tour Operator with a distribution network of 116 points across the country.  HIGHLIGHTS OF SOTC 1. talking about the Indian economy. Today. Canada. ease getting of visas. 13 General Sales Agents in 14 countries abroad: USA. Qatar. also other important factors contributing to rising tourism sector are fall in air fares . it is resulting in higher growth level of economy . Pioneered Package Tours in India. Kenya. 3. Bahrain. Kuwait. SOTC operates from 26 branches with over 400 employees in India. Today. 66 . SOTC-A DIVISION OF KUONI TRAVEL INDIA LTD. embassy support and givetake relations. she started that. UK. 5. 4. Launched Happy Holidays in 1997. A pioneer and market leader in outbound group travel. Has a Customer Club called SOTC Holiday Club patronized by over 20. Tanzania. this division markets and operates foreign holiday packages under the SOTC World Famous Tours brand in India and in the big NRI markets of the Middle East. UAE. Customers Holiday Abroad and Pay Later in easy monthly installments. It is also active in the Incentive Tours and the Trade Fair Tours segments. Hong Kong and Singapore. Saudi Arabia. USA and UK.TOURISM SECTOR At last. Has a special tour for Pure Vegetarians and Jains.

8. Between 1750's and 1950's. the British administration departed. Cox & Kings is a premium brand in all travel related services in the Indian subcontinent. The Royal Air Force came under its wings. 7. Cox & Kings stayed on and flourished.TOURISM SECTOR 6. Its distinguished history began in 1758 when it was appointed as general agents to the regiment of Foot Guards in India under the command of Lord Ligonier. Artillery and Infantry. but bound by strong ties to India. Awarded for Outstanding Performance in South Asia at the World Travel Mart 1999. Today. and. Honoured by Switzerland with the renaming of Engel berg town as the ' SOTC Indian Village '  COX & KINGS Cox & Kings is the longest established travel company in the world. C&K were agents for most British regiments posted overseas. By 1878. as well as the Royal Wagon Train and the Household Brigade. Introduced Namaste India Holiday Club in year 2002 giving opportunity to NRI's to discover India. helped to shape it. in its own way. 67 . employing over 800 trained professionals. Cox & Kings was witness to an exciting era in Indian history. In 1947. including the Royal Cavalry. The Royal Navy was next and in 1912.

were some of the inclusions.TOURISM SECTOR  Raj TRAVELS A passion for Travel & a vision for creating innovative travel packages. choice of Airlines. new attractions. and KUALA LUMPUR-the maiden tour was fully packed with 44 people!!! A big number in those days. Customers chose it. PATTAYA. catering to good food. & building customer confidence. Awareness of the growing trends in travel trend. PENANG. They are proud to say that year after year they have improved on the product. This was their Unique Selling Point & it spoke for itself. MANILA. HONGKONG. two driving forces saw the beginning of a Travel Company in a very modest way in Mumbai’s Masjid Bunder. 68 . library. which were unheard of. pro-active marketing. MACAU. The growth & success can be attributed to its constant improvisation and introducing new features .be it the choice of Hotels. innovative ideas. Raj Travels introduced International tours. The tremendous success & satisfaction of this tour paved way for Raj to hold its banner high & it continues to do so till date. using top class hotels. In 3 years time (1979).V & intercom. up to the demands of the more educated and savvy travelers. The aggressive marketing combined with several add-on features like inclusions of maximum sightseeing. a pre-departure get-together. games on tour. SINGAPORE. Raj travels started with conducting & managing tours to Srinagar (the Switzerland of India) & to South India. mobile T. adding new destinations. BANGKOK. A quality product had to be with a high price tag. or choice of Destinations.

Submarin ride. Kukenhof Gardens. Ride on MTR. the Singapore Zoo. Balloon ride. Mt Rigi. 69 . Helicopter ride. Mt Titlis. Madame Tussauds. TGV train ride. Ski flight. Hard Rock Café. Night all these and more were brought to the discerning traveller. Dinners at Planet Hollywood.TOURISM SECTOR Orlando. James Bond Breakfast at Schilthorn. Holiday Park. Rainforest Café. only in a Raj Tour. Hovercraft ride Safari. Para Sailing. Fantasia land. Dinner on 107th floor of World Trade Center.

at least enough to help revive the state's sagging tourism industry.429 crore to 21. Goa for its beaches and some pilgrimages are the most important. and the Iraq war. the number of Indians traveling has also increased. where a cease-fire between India and Pakistan has reduced violence. 16. Among the most favoured tourist destinations in India. At the same time. India's tourism industry is thriving due to an increase in foreign tourists arrivals and greater than before travel by Indians to domestic and abroad destinations. Southeast Asia and Australia.3% in foreign tourist arrivals. Africa.5 percent in Dec 2004 and tourist arrivals crossed 3 million mark for the first time in 2004. The disaster was expected to have a negative impact on 70 .828 crore up to December. a phenomenon never seen in desert climates. Some tourists come from Middle East countries to witness the drenching monsoon rains in India.2%. Interesting feature of this growth is that it has come even as global tourism has dropped. Khujraho for its sculptures and temples. Foreign exchange earnings grew at an even higher rate 30. as tourist arrivals in India rose 23.TOURISM SECTOR BOOMING TOURISM INDUSTRY The year 2004-05 saw tourism emerging as one of the major sectors for growth of Indian economy. Similarly in the last year. tourism industry registered a growth rate of 17. which has been the highest in last 10 years. One of the major beneficiaries this year is Kashmir. Even the disastrous tsunami didn't affect India's tourism industry. the foreign exchange earnings increased from Rs. Many of them escape from the summer heat on the plains to resorts in the Himalayan Mountains. Domestic tourists are also fueling the industry's revival. Kerala for its scenic beauty. The visitors are pouring in from all over the world: Europe. the outbreak of Severe Acute Respiratory Syndrome in East Asia. Agra for Taj Mahal. if not completely. due to the September 11 terrorist attacks in the United States.

poultry. Tourism also contributed to the economy indirectly through its linkages with other sectors like horticulture. and sparking new interest among overseas travellers. development of integrated tourism circuits and rural destinations. tourism industry also provides employment to millions of people in India both directly and indirectly ( through its linkage with other sectors of the economy. First.) It is estimated that total direct employment in the tourism sector is around 20 million.  MEASURES TAKEN FOR TOURISM PROMOTION Recently. Foreign exchange earnings from tourism during 2003-04 were US $ 3. the upward trend observed in the growth rate of Indian economy has raised middle class incomes. special capacity building in the unorganized hospitality sector and new marketing strategy. Indian government adopted a multi-pronged approach for promotion of tourism. prompting more people to spend money on vacations abroad or at home.533 million ( Rs 16. Aggressive advertising campaign "Incredible India" by the government has also had contribution in changing India's image from that of a land of snake charmers.TOURISM SECTOR India's tourism in terms of large-scale cancellations of tourists to India but nothing of that sort was seen. Even with comparatively low levels of international tourist traffic. tourism has already emerged as an important segment of the Indian economy. agriculture. Besides being an important foreign exchange earner.  REASONS FOR THIS BOOM There could be several reasons for the buoyancy in the Indian tourism industry. handicrafts and construction. Also. which includes new mechanism for speedy implementation of tourism projects. 71 .  TOURISM’S CONTRIBUTION TO INDIAN ECONOMY It is not hidden that tourism is among India's important export industries. India is booming in the information technology industry and has become the IT center.429 crore).

cleanliness and warm hospitality through a process of training and orientation was launched during 2004-05. Incredible India campaign on prominent TV channels and in magazines across the world were among the few steps taken to advertise Indian tourism. The theme of pavilion was the Buddhist pilgrimage in India. restaurant owners and guides trained under the programme.e. roads and other infrastructure to global standards. Thailand. Japan.TOURISM SECTOR A nation wide campaign. from Rs 325 crore in 200304 to Rs. for creating awareness about the effects of tourism and preservation of our rich heritage & culture. Even with the recent surge. Malaysia and Canada. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China.  RECENT DEVELOPMENT IN TOURISM INDUSTRY India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. However. Road shows in key source markets of Europe. tourist arrivals are just a mere percentage of those in such popular Asian destinations like Bangkok and Thailand. which added colours to the entire travel show. The aim was to rebuild that sense of responsibility towards tourists among Indians and reenforces the confidence of foreign tourist towards India as a preferred holiday destination. Government also took several other initiatives to promote Indian tourism industry and increased the plan allocation for tourism i. The live Yoga performance and Indian traditional snacks at the pavilion were enjoyed very much by the visitors 72 . India still needs to upgrade its airports. Multi promotional activities undertaken by Tokyo office drew a large crowd to India Pavilion. The Korea’s leading newspapers published on the front page the Incredible India booth’s photographs highlighting various aspects. More than 6500 taxi drivers. 500 crore in 2004-05. In addition a task force was set up to promote India as prominent health tourism destination. in order to attract more visitors.

000 visitors to the World Exposition in London and in 1856 he operated the first escorted “grand tour” of Europe. A religious Englishman called Thomas Cook in 1841 arranged. a one –day rail excursion from Leicester to Lough borough for 540 members of a temperance league. While Cook himself did not make a profit on this first venture. for a fee. in 1872. Thus the first bona fide travel agent was Thomas Cook. So by 1845 he had become the first full-time travel agent. the first around the world tour was conducted. operating train excursions from Leicester.TOURISM SECTOR ARTICLE  TOURISM – THE FIRST COMMERCIAL VENTURE. Tours to Europe and Middle East were also conducted and. In 1851 Cook arranged ocean steamship travel and accommodations for more than 1.50. The next year he chartered a train and steamer for an excursion to Scotland for 330 people. 73 . he was a man of vision and was convinced that there was a need for a skilled “travel arranger”.

Another one is the infamous corruption of India. Infrastructure in India has improved but still it is far from what is required to become a world tourist destination. to fully exploit these sectors.far east. But. middle east. And. it has to exploit the highly potential and growing sectors like Tourism.Resolving these issues will itself help in overcoming other smaller problems mentioned above. Operating in more than 100 destinitions in india and 1000 world wide. Questionaire Kesari tours & travel Interview with: dipti patil (assistant manager) What kind of tours you offer? Kesari today has to its credit. 74 . africa. kesari spans the indian ocean. with the present growth rate at around 8%. Infrastructure is one primary problem to many industries in India.TOURISM SECTOR CONCLUSION Wars. To maintain such a high growth rate and increase the employment opportunities also at the same rate. these are not the elementary problems. which is a major obstacle to the tourism industry. are serious problems that have a significant affect on tourism. a substaintial portfolio of holiday destinations in india and domestics and international. Government of India has a target of 10% GDP growth rate. problems related to these sectors should be addressed along with the fundamental issues like infrastructure and corruption. tsunami and bird flu etc.

they have opened our house in mahim because it is the heart of mumbai. road. hydrabad. 3) 75 . Great value holidays coupled with exclusive specialist knowledge and extensive personalised service.j. ahmdabad. banglore. kolhapur. nagpur. 2)where is your main branch? Office of kesari is located in most of all famous cities. Kesari offers domestic as well as international tours. but our main office is in mahim. Branches of kesari are in pune.TOURISM SECTOR north america and australia. l. thane.


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