T h e 3 m o u n ta in s tr e a m s



Tourism is the act of travel for the purpose of recreation and business, and the provision of services for this act. Tourists are people who are "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited" (official UNWTO definition). The distance between these two places is of no significance. A more comprehensive definition would be that tourism is a service industry, comprising a number of tangible and intangible components. The tangible elements include transport systems - air, rail, road, water and now, space; hospitality services - accommodation, foods and beverages, tours, souvenirs; and related services such as banking, insurance and safety and security. The intangible elements include: rest and relaxation, culture, escape, adventure, new and different experiences.

Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travelers. Consequently the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals. The term tourism is sometimes used pejoratively, implying a shallow interest in the societies and places that the tourist visits. Wealthy people have always traveled to distant parts of the world to see great buildings or other works of art, to 3

provided that the stay does not imply the establishment of a permanent residence and is not connected with remunerative activities. "Tourism is the totality of the relationship and phenomenon arising from the travel and stay of strangers. or to taste new cuisine. International Association of Scientific Experts in Tourism defined Tourism “In terms of particular activities selected by choice and undertaken outside the home environment.TOURISM SECTOR learn new languages. DEFINITION  DEFINITION OF TOURISM One of the earliest definitions of Tourism was given by the Austrian Economist Hermann Von Schullard in 1910. "Sum total of operators. mainly of an economic nature.” 4 . Tourism Society of England defined it as "Tourism is the temporary. It includes movements for all purposes." In 1981. in 1942. As long ago as the time of the Roman Republic places such as Baiae were popular coastal resorts for the rich. short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. to experience new cultures. which directly relate to the entry." In 1976. defined Tourism as. city or a region. He defined it as. stay and movement of foreigners inside and outside a certain country." Hunziker and Krapf.

Tourists are:  Persons traveling for pleasure. A number of experts have defined the term: “Tourist is a person who makes a journey for the sake of curiosity for the fun of traveling”.  Persons traveling for convention. 5 .TOURISM SECTOR  DEFINITION OF TOURISTS The terms tourist and tourism were first used as official terms in 1937 by the League of Nations. It has come from the word “tour”. Tourism was defined as people traveling abroad for periods of over 24 hours. “Tourists are the voluntary temporary travelers. The origin of the word “tourist” date back to 1292 AD. health and domestic reason.  Persons arriving in the sea of sea cruise. traveling in the expectations of pleasure from the novelty and change experienced on a relatively and non-current round-trip”.

Thanks to the increase in tourist traffic. The tourism industry comprises of the following main and distinctive sectors:  Transportation Tourism industry is heavily dependent on the transportation industry which comprises of airlines. This shows the important role marketing plays as competition and demand intensifies. coach and bus travel. Tourism has a potential to create the maximum number of jobs.  Accommodation Accommodation includes hotels. not only in terms of frequency of flights and number of destinations. According to an assessment. and differing levels of service to meet different passenger needs. the range of airline services has considerably. over the years. passenger railways. ranging from the biggest international chains recognizable worldwide such as Hilton and Holiday Inn to small independent 6 . in India alone.TOURISM SECTOR TOURISM: THE INDUSTRY Tourism emerged as the largest global industry of the 20th century. car hire. Telecommunication and Tourism. cruise and ferry lines. It helps to earn valuable foreign exchange. In the new millennium global economy will be governed by Technology. but also in terms of different services. 100 million additional jobs will be created by the Tourism industry in the next 25 years.

They range from highly specialized operations such as www.  Tourism Destination Operators/ Destination Management This is new category in many senses. as it is an area of the tourism industry which has seen a massive growth in the development of theme parks and other types of artificial tourist destinations in the recent years. or singles holidays to ‘near’ or ‘faraway’ destinations. many smaller independent hotels have grouped together. and many transportation companies also offer holiday packages. for e. and they have been well established for decades.TOURISM SECTOR establishments. incorporating travel and accommodation needs for the consumer. they also offer travel agency and financial services to their consumers. notably selfcatering apartments and club type complexes. family. Thomas Cook is one of the best known of such operators.g. which enable them to compete against the larger. adopting a consortium approach. they can offer central reservations  Tour operators Tour operators are the firms. An independent local coach firm may also be a tour operator. Under a central brand name. 7 . Other types of accommodations are also well established in tourist markets. and present a recognizable identity to consumers. to large operators offering services at all different levels to cater for budget. which specialize in providing the whole holiday package. who customize every kind of trip that you can dream of.Indianvisit. In order to gain recognition in an increasingly competitive marketplace. more established chains. However Disneyland and Disney world in America were the forerunners of this development in tourism marketing.

the tourist cannot visit the place the opportunity is lost. every modern tourist establishment and facility requires large investment frequently over a long time scale. On a smaller scale. Relatively large financial investment.  RELATIVELY LARGE FINANCIAL INVESTMENT 8 .  FIXED LOCATION Tourism destinations are fixed locations so effort must be taken in communicating the facility to the potential consumer.  PERISHABILITY An unused hotel bed or empty flight seat represents an immediate loss of that service as a means of earning profit. The new Euro Disney theme park in France is an example of a tourism destination operation. Tourism product is used as a time of availability. The number of beds in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in demand similarly restaurants tables. and similar attractions now represent a significant amount of tourism activity. Incase. and the continuing trends. It cannot be preserved. Hence. which make it area which should be considered separately as a tourism industry.TOURISM SECTOR It is due to the recent growth. this becomes one of its important characteristics. which attracted over half a million tourists in 1991. hotels beds and flights seats remain empty and unused in periods of low demand. CHARACTERISTICS OF TOURISM INDUSTRY  INFLEXIBILITY The tourism industry is highly inflexible in terms of capacity. heritage parks which being developed from Britain’s industrial wasteland such as Wigan Pier.

The result is that the quality of service has improved. The consumer interacts with a myriad of service people starting from when he books his ticket and throughout the course of his holiday. frequently over a long time scale. and the service people are plenty and have high contact with the consumers. Regent. Radisson and Holiday Inn.  BENEFITS TO CUSTOMERS Since the economy opened up in 1991. 9 . Indian hotels have reduced their tariffs significantly.TOURISM SECTOR Every modern tourist establishment and facility requires large investment. Four Seasons.  PEOPLE ORIENTED Tourism Services are high contact services. This means that the level of risk and the rate of return are critically important to tourism management. Competition has forced Indian hotel groups to improve their standards. Hilton. as people interact with people at virtually EVERY stage of the way. In an attempt to woo customers. The customer has benefited in many ways. Tourism services are very people-oriented services. including Hyatt. several foreign chains have entered the Indian market. "India has become a normal market -– like others in the West or in Southeast Asia – with demand and supply determining the price". According to one hotelier. The overseas players have brought in efficient systems and service standards from Europe and the US. The influx of foreign players has led to major price wars in the industry.

INTERNAL TOURISM: It means visiting by residents of a country to their own country.TOURISM SECTOR CLASSIFICATION Tourism may be classified into the following types: 1. OUTBOUND INTERNATIONAL TOURISM: It means visiting by the residents of a country to another country. DOMESTIC TOURISM: It consists of inbound international tourism plus internal tourism. NATIONAL TOURISM: It consists of internal tourists plus outbound international tourism. TYPES OF TOURS IN INDIA 1. Natural Healink (Ayurveda. 4. 2. 3. Yoga) 3. 5. Medico Tratement (India’s Growing Medico Tour) 2. Art & Culture Tour (Taj Mahal Tour) 10 . INBOUND INTERNATIONAL TOURISM: It means visiting to a country by non-resident of that country.

Excursion Tour (Mountaineering. world-class medical treatment. where foreigners travel abroad in search of low cost. Golden Triangle (Cities Of Golden Triangle) 10. Festive Tour (Diwali. River Rafting) 9. Indeed. Beach Tour (Beach Holiday Destinations In India) 8.TOURISM SECTOR 4. Study Tour (Specialized Courses) 7. is gaining popularity in countries like India. Dasshera) 5. with prices at a fraction of those in the US or Britain. the concept will likely have broad consumer 11 . Indian Traditional Tour MEDICO TOUR IN INDIA India is hoping to expand its tourist industry – to include visitors with heart conditions and cataracts. Exploration Tour (Wild Life & Heritage) 6.” And. medical tourism. The field has such lucrative potential that Indian finance minister Jaswant Singh called for India to become a “global health destination.

Ayurveda also emphasises that prevention is better than cure. The only difference of Human Body from the external World is the expression of CHAITHANYA or consciousness of life spark or spirit or soul.TOURISM SECTOR appeal – if people can overcome their prejudices about health care in developing countries. mentally & Socially. Earth 12 . private facilities offer advanced technology and procedures on par with hospitals in developed nations. Though the quality of health care for the poor in countries like India is undeniably low. Ayurveda briefly explains the knowledge of the do's and don't one has to follow. called Pancha Maha Bhoothas. the word AYUR literally means life and VEDA the science or knowledge. comfortable and advantageous life both physically. happy. The five basic eternal elements are 1. Human Body is also constituted by these five eternal elements in various compositions. NATURAL HEALING INTRODUCTION Ayurveda is a perfect ancient science of life. According to Ayurveda every living and nonliving being in this universe is a combination of five basic eternal elements. which favours the well being of each individual to lead a healthy. Hence it can be conceived that every cell of body is possessed with all the properties of life.

TOURISM SECTOR 2. These monuments 13 . which covers the major Ayurveda Centres and Ayurveda resorts in India. ART & CULTURE TOUR India has been the motherland of art. mosques and churches tell their own tale.this is what the Ayurveda tours in India stress on. Ether We take you on a special Ayurveda Tour in India. Fatehpur Sikri and many more. Fire 4. culture and architecture all across the globe. temples. Temples of Khajuraho and South India along with many more structures depicting the art and culture of India. Air 5. The historical monuments in India like the forts. We offer the Ayurveda Tour with an aim of rejuvenating you mentally as well as physically. Red fort. it is the only thing" . Qutab Minar. The most famous monuments are the eighth wonder and the Taj Mahal. Ajanta Ellora caves near Aurangabad in Maharashtra.” Health is not everything. the Taj Mahal in Agra in Uttar Pradesh. caves. Water 3. palaces. Agra fort. The Art and Culture Tour of India takes you to a unforgettable odyssey of the ancient monuments in India.

that pull the whole of the tourist traffic towards India. The great Goan Carnival. culture and climate. Surajkund Fair. are excellent examples of art. Goa Carnival etc. Taj Mahotsav of Agra or Tansen Festival of Gwalior. The art and culture tour in India reflects the flexibility and the secular elements inherent in our Indian art and culture since the bygone days. FESTIVE TOUR Fairs and Festivals complete the hue and colour in the sketch of real India. Elephant Festival. All the festivals pay a tribute to Indian customs. Onam or Boat Carnival of Kerala. These architectural marvels of India not only represent the deep-rooted art and culture of India but also the mathematical skills and an exceptional aesthetic sense possessed by the Indian artisans.TOURISM SECTOR made in the golden period when India was ruled by the Mughals. The mega size and the cultural diversity inherent in these festivals are apparent enough to leave a tourist awestruck. architecture and culture of India. Gangaur and Pushkar Fair of Rajasthan. The renowned ones are the Pushkar Fair. 14 . which form an indispensable part of Indian soil. International Kite Festival. coinciding the date of travel with the occasion of some Indian Festival. Whether Holi. customs and traditions that belong to that region of India. traditions. Every year millions of travellers visit India with a purpose of India Festival Tour. as a tourist you witness a distinct feature in every festival reflecting the culture.

some so big that almost the entire country participates. monkeys. Tour a land of natural beauty and wonder. You can see deer. EXPLORATION TOUR • WILDLIFE TOURS IN INDIA Explore the wild jungles and forests of India on India Wildlife Tours. or elephants and rhinos trampling their way through the tall grass of a National Park in India. squirrels and mongoose in the forests. all adding to the richness of the Indian way of life. But the spirit is the same .replete with rituals. • HERITAGE TOURS IN INDIA 15 .TOURISM SECTOR There is perhaps not a single day in the Indian calendar when in some part of the vast country a festival is not celebrated or a fair held. pageantry. And given India's vast diversity. See amazing animals on wildlife safari tours in India. fun and frolic. colour. music. In different parts. bear. After the same festival is celebrated differently. Feel the excitement of seeing a majestic tiger prowling in a jungle. feasting. and some so small that it is confined to a little community in a remote village. with exciting India Wildlife Tours.

The temples. rock cut caves and even the exhibits of the Indian emperors boast of the royal traditions followed religiously in ancient India. Our most privileged Heritage Tours in India fulfil your dream of attaining the zenith of luxury and comfort anyhow. The Heritage Tours in India are an effort to familiarise the Indians as well as the foreigners with the wealth of Indian legacy. palaces and mansions that exude the cultural legacy of India. Then entire length and breadth of the country is dotted with the tourist places telling a tale of their own. The Heritage Tours India by default transports you to a bygone era where you feel like a Maharaja. STUDY TOUR 16 .TOURISM SECTOR India is famous for its forts.

university professionals. community-based development through visits to both rural and urban community development projects and conversations with the different people involved.TOURISM SECTOR “Experience life in a rural tribal community.” The two-week Unique Study Tour to India will bring to life concepts of sustainable. is washed by the Arabian Sea to the west. 17 . historical and religious significance. Who should attend: Development professionals. field staff.700 km. and supporters of development? BEACH TOURS India is a land with a long coastline measuring over 6. students. the Bay of Bengal to the east and the Indian Ocean to the south. visit social and economic development projects and tour places of cultural.

as does the all-pervasive holiday mood. While. EXCURSION TOUR MOUNTAINEERING TOURS IN INDIA 18 . Lakshadweep and Andaman & Nicobar. The hospitality of the people adds to the charm of the beautiful surrounding. Kerala (Kovalam. Indian beaches are just the right place for fun and frolic. a perfect holiday. The Indian Beaches offer you solitary and special moments whether for romantic honeymoon. be it hotels and resorts. beach shacks and small restaurants serving delicious but affordable food. Travel the most exclusive Beaches of India spread across the seashores of the states like: Goa. Poovar). Varkala. some of the beaches are well prepared for tourists and appointed with every facility.TOURISM SECTOR Explore the magnificent Indian Beaches stretching over the vast coastline of Indian Peninsula. Have an unforgettable Trip to Beaches of India at your favorite destination. an ideal vacation or even to fulfill your adventurous appetite through water sports. the others are sandy and isolated retreats perfect for unwinding and relaxing. and either a family holiday or a lone excursion. Marari. or beach bazaars with colorful balloons.

The summits that are quite popular with the mountaineers are Num and Kun and the Zanskar range in Jammu and Kashmir. Ladakh region of Jammu and Kashmir.TOURISM SECTOR Mountaineering as a sport has a history as old as the history of the evolution of human race itself. MOUNTAINEERING DESTINATIONS IN INDIA Himachal Pradesh. In Kishtawar. and 'other peaks'.500 m that require technical climbing skills. what remained was his nature to take risks and getting pleasure in conquering something totally unknown and unexplored. 'virgin'. Nevertheless. This inner urge to take up challenges has led man to do things that are quite daring. man developed new modes of transportation and communication and venturing out on these difficult routes were not needed. Garhwal and Kumaon regions of Uttar Pradesh. to trade. The peaks in India have been classified as 'open'. or to conquer new territories. 'border'. and Sikkim are the most important mountaineering destinations in India. there are numerous peaks with altitudes up to 6. In the course of time. 'trekking'. Each category offers a number of choices. In Himachal Pradesh. the areas of Lahaul and Spiti as well as the Kulu valley have several challenging peaks. Mountaineering started when the need was felt for people who could climb difficult heights and terrains to meet people across the border. ADVENTURE HIMALAYAN SAFARI IN INDIA 19 . Northeast India.

you're sure to enjoy wildlife safaris and adventure tours to the National Parks and wildlife sanctuaries in India. snorkeling. while hang gliding or parasailing in India. Take off from lofty cliffs and soar like a bird. Feel the thrill of white water rafting and kayaking on the rivers of India. and surfing. when you enjoy an adventurous Indian Holiday. You can enjoy mountaineering in the Himalayas.TOURISM SECTOR India is a thrilling adventure holiday destination. You can enjoy swimming. camping and rock climbing on various mountain ranges. If water sports are what excite you. wind surfing and sailing. If you're a wildlife enthusiast. You can choose from a wide range of adventure tours in India. and trekking. RIVER RAFTING TOUR IN INDIA 20 . then India's long coastline and islands offer plenty of opportunities for water sports adventure tours in India. scuba diving. on adventure tours in India. while on adventure tours in India. while on your Indian Holiday.

For the more adventurous traveler. Bhagirathi and Ganga rivers is a popular adventure tourism activity in summer in India. White water rafting on the Alaknanda. Experience the thrill of white water rafting in India along tumbling snow-fed Himalayan Rivers in summer destinations in India. tumble over rapids. Is it difficult to decide? Well at the Indian visit we offer you all the best of the holidays clubs Royal Rajasthan with the terrific city of the Taj Mahal besides the dazzling and delightful Delhi. plunge over waterfalls and feel the icy spray splash on your face. One of the best regions for river rafting in India is the stretch up to Rishikesh in Uttaranchal. as your raft races along a mountain river in India. The holiday you will remember for the rest of your life. you pick. which one will. white water rafting tours in India can also be organized on the Indus River in Ladakh and Brahmaputra River in Arunachal Pradesh GOLDEN TRIANGLE TOUR IN INDIA Welcome to the golden triangle tour of India. River rafting in India is an exhilarating experience that you can enjoy on your Indian Holiday. If you are keen to take the picture for the India Gate. The golden triangle tour of India is probably the 21 . The Taj Mahal or the Sand Dunes as the backdrop for your favorite photograph.TOURISM SECTOR Be swept along a rushing river in a rubber raft.

particularly: 22 .Agra . TRADITIONAL TOUR IN INDIA Traditionally. Over the years the Golden Triangle (Delhi . skiing paradise. Auli & the legendary Valley of Flowers. Yamunotri & Gangotri fall under Uttarkashi district in Garhwal region of Uttaranchal. Badrinath falls under Chamoli & also house three out of five Panch Kedar. Sacred Sikh shrine of Hemkund Sahib. then proceeding to Gangotri & finally to Kedarnath & Badrinath. Panch Badris. arduous trails remain the ancient sanctuaries of faith for fulfilling experience. The holy pilgrimage of Kedarnath nestles in Rudraprayag.Jaipur) has made a firm footing on the tourist map of the world. the journey (Yatra) is done from the west to the east starting from Yamunotri. SPECIAL FORMS OF TOURISM For the past few decades many forms of tourism are becoming more popular. Although Chardham are accessible through a network of motor able roads.TOURISM SECTOR most captivating holiday that can be spent at India.

etc. visiting historical or interesting cities. ADVENTURE TOURISM This type of tourism involves travel in rugged regions. such as art museum tourism where the tourist visits many art museums during the tour. Mumbai. Ahmedabad. 2. CULTURAL TOURISM It includes urban tourism.TOURISM SECTOR 1. This type of tourism may also include specialized cultural experiences. such as Delhi. or opera tourism where the tourist sees many operas or concerts during the tour. or adventurous sports such as mountaineering and hiking (tramping). Banglore. and experiencing their cultural heritages. Chennai. 23 . Amritsar.

famous places in the history of gardening. take a wooded retreat or some other destination in personal-interest classes. such as cooking classes with a famous chef or crafts classes. such as Versailles and the Taj Mahal. 24 .TOURISM SECTOR 3. 4. GARDEN TOURISM It means visiting botanical gardens. EDUCATIONAL TOURISM It may involve travelling to an education order to institution.

6. or to experience something pertinent to the hobby. 7. HOBBY TOURISM Tourism alone or with groups to participate in hobby interests. perhaps for some 'fun in the sun'. e. euthanasia. 8. etc. etc. battlegrounds. to meet others with similar interests. abortion. etc. POP-CULTURE TOURISM This tourism refers to tourism by those that visit a particular location after reading about it or seeing it in a film. often to "health spas".TOURISM SECTOR 5. HEALTH TOURISM It means usually to escape from cities or relieve stress. for instance. Examples might be garden tours. square dance cruises. 9. in the case that there are long waiting lists in one's own country for use of free or cheap health care organisations for what is illegal in one's own country. MEDICAL TOURISM It is used for advanced care that is not available in one's own country. euthanasia for non-citizens is provided by Dignitas in Switzerland. 25 . Athens. such as old canals. Cracow) or industrial sites. railways. HERITAGE TOURISM It is visiting historical (Rome.g.

13. some of them. shrines. or national parks. ECO TOURISM It means sustainable tourism which has minimal impact on the environment. Also in this category is vacationing at the winter home of the tourist's favorite baseball team. Rainforests (Belize) and Hiking (Lapland). 11. SPORT TOURISM Skiing. and seeing them play everyday. 12. for tax purposes or to avoid being resident in any country. PERPETUAL TOURISM It is mainly for wealthy individuals who are always on vacations. Mount Athos or Painted churches of northern Moldavia for the Orthodox). religious sites such as mosques. GAMBLING TOURISM 26 . Temples and stupas of Nepal for the Hindus and Buddhist.TOURISM SECTOR 10. such as Safaris (Kenya). golf and scuba diving are popular ways to spend a vacation. etc. 14. PILGRIMAGE TOURISM Pilgrimage tourism refers to ancient holy places (Rome and Santiago de Compostela for Catholics.

TOURISM SECTOR This tourism refers to tourism to Atlantic City. 27 . Macau or Monte Carlo for the purpose of gambling at the casinos there. Las Vegas.

TOURISM SECTOR MARKETING MIX Physical Evidence Product Price The Seven P’s of Tourism Marketing Mix Place Process People Promotion 28 .


spectacular sights. music Totally customized tour packages. the accommodation and facility as well as the entertainment at the destination all form the tourism product. hotel reservation Customer friendliness. good food Augmented Product That meets the customers desires Prompt services. Thus it is a composite product combination of attraction. comfortable and beyond expectations convenient trip. The tourism product.TOURISM SECTOR product is the combination of tangible and intangible elements. functional attributes Set of attributes/conditions the buyer normally expects Traveling Basic Product Expected Product Ticketing. the product mix is incomplete. Components of Tourist Product. Each of these components has its own significance in the product mix and in the absence of even single components. can only be experienced. which is mainly the destination. BENEFIT MEANING WITH RESPECT TO THE TRAVEL AND TOURIS INDUSTRY Core Benefit The fundamental benefit or service that the customer is buying Basic. A grade service at every stage Potential Product The possible evolution to distinguish the offer 30 . The views of the location travel to the destination. facilities and transportation.

Pricing also depends on Seasonality. in which the travel and tourism business responded to their highly complex pricing circumstances. Pricing of the tourist product is a complex matter because of its composite nature. etc. A very important way. The second level corresponds to the marketing operations or tactics where the prices are manipulated to match the current demand and competition. is to operate at two levels. There is also small agents spread all over the town who plays a role of place. Pricing is also subject to government regulations. All are included in tourism package. to prevent competition. The objective of pricing in any other firms is to fetch a target market share. Internet is also used widely. At the same time. Taj is the tourist attraction in India. The first level is corresponds with the marketing strategy. Air price changes tourism package also changes. Pricing also depends on the Geographic location of the destination. Large travel 31 . long run return on investments etc. and to take care of the price elasticity of demand.g. Tourism as a product is distributed as a travel. To match demand and supply tourist managers try to get either discount. Pricing is also based on competitors pricing.  PLACE Different distribution strategies can be selected for Tourism marketing.TOURISM SECTOR  PRICE Pricing in tourism is a complex process. Hotels. if Hotel charges change then also tourism package changes.g. value for the money. Pricing includes the prices of other services like Air travel. Railways. Geographical location of the destination affects the pricing decision. E. Bus. Seasonality is the most important factor in pricing. seasonality factor and varying demand cannot be overruled. E. which concerns with the product positioning.

they may also sell directly to customers. print all sorts of media they use. But. Public or PR (Public Relation) 32 . communication are important for the development of the tourist center. The tourism marketer may not have adequate choice of the tourist center. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. hotel accommodation. The uniqueness of tourism industry is predominant position of intermediaries. They use electronic. and it is highly promoted industry. The two major functions performed by the distribution system in tourism marketing are: To extend the number of points of sales or access. Cox & Kings. SOTC. bus for local sight seeing. The latest mode of reaching the tourist is through Internet. who buy tourism products in bulk and make them available to travel agents who are retailers. because in most of the case the tourist destinations many be natural. The middleman may be tour operators. transportation.TOURISM SECTOR companies like Thomas Cook. Ticket booking can also be done through the Internet and payment is made with credit card. away form the  location at which services are performed or delivered  To facilitate the purchase of service in advance Different distribution strategies may be selected to reflect the company’s overall objectives. which are bought by the tour operators are airline seats. historical attraction. etc. infrastructure facilities.  PROMOTION Advertising and sales promotion in Tourism can be very effective when supplemented by publicity and personal selling. The range of tourist products. etc they act as a wholesalers and these wholesalers also act as a retailer.

Word-of-mouth is a very important tool of promotion in tourism. Creation of awareness is an important factor in the formulation of marketing mix for the tourism industry. staff of travel companies. persuading and influencing the decisions of potential tourists. etc they are the people. Advertising and sales promotion activities in tourism can be very effective when supplemented by publicity and personal selling. Advertising messages may range from subtly attractive visual messages and symbols designed to appeal and stimulate travel desire and needs to simple sales announcements drawing attention to specific product offers. Travel Company. etc. Brochures are another form of communication provided by tour operators to stimulate customers and motivate them to buy. The travel agents. 33 . is included in people. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations. Travel Company also like Railways. Research shows that about 80% of the tourist visited different places on the persuasion of their friends and relatives and also their own judgments. guides. that how they treat tourist. Normally a tourist assures a tourism quality like hotels. Air.TOURISM SECTOR plays an important role in tourism. publicity. The promotion task simplifies the activities of informing. It is also through recommendation of friends and relatives this is a biggest promotion. Some of the important aspects of promotion are advertising.  PEOPLE It plays a most important part in tourism. In people local people are very important. sales staff. The promotion mix plays a vital role as the users of service feel high degree of involvement and uncertainty about the product and their role in buying process. sales support and public relation.

linguistic skills etc. The tourist guides.TOURISM SECTOR The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing. Travel guides especially. good sense of humor. thorough knowledge of the places. contracts have to be entered with the 34 .Before any form of travel is  sold over the counter to a customer. These contract persons must be trained on interpersonal skills as well as knowledge of the product.The information regarding the  travel is provided at a convenient location where the potential tourist seeks clarification about his proposed tour. The sales personnel are responsible for dealing with the customer behind the counter. all form the people element in tourism marketing. In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry. The resort or hotel representatives enter to the needs of the tourist when they reach the destination. Hence it is imperative that they have to be at their best at all times. The airline and transportation crew interact with customers while traveling. The sequential steps involved in the delivery of the tourist products are: Provision of travel information --. are expected to have a lot of patience.It is a composition of series of  operations that are required to plan a tour. tact to transform the occasional tourists into habitual ones. Preparation of itinerates ----.  PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. who interact with the customers at the tourist location. Liaison with providers of services --.

and design of the resort. natural service scope. route maps. information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets. comfortable seats while traveling.TOURISM SECTOR providers of various services including transportation companies.In case of foreign  travel the final task provide foreign currency as well as insurance  PHYSICAL EVIDENCE The tourist attraction. this will depend on the tour selected as well as individual requirements. Provision of foreign currency and insurance --. layout. which is done by providing an elaborate brochure. 35 . Printed matters such as brochures also play an important role in the development of tourism. coaches for local sightseeing etc. As the product. telephone booth also form a part of the physical evidence. then the task of planning and costing the tour. which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money.The computerized reservation system has in recent  years revolutionized the reservation system for both rail and air travel. etc. hotel accommodation. There is a need to describe fully the product. Planning and costing tours ----Once the contracts and  arrangements are entered into. product image and status. `Ticketing ---. which is an expensive for the customer must be tangibilised with the help of tangible items like. the sign posts that indicate directions. which must be matched when the product is delivered. in tourism is intangible.


Holiday As A Base Demand As A Base Geography As A base Psychography As A base Demography As A base Socio-economic As A base Purpose As A base Age As A base


Market Segmentation




Though there are a number of bases for segmentation of tourists, one of the most important is Lifestyle. Traveling decisions are fantastically influenced by changing lifestyles. They are also affected by other factors such as level of income, availability of leisure time, etc.




Mass market Popular market Individual market


Primary Secondary Opportunity


International On the basis of regions, cities, etc.

Psychography 38



Personality motive Knowledge Demography Age Sex Religion Socio-economic Rich, Poor Rural, Urban Literate, Illiterate Purpose Business Travel Cultural Tourism Common Interest Convention Age Teens Youth Seniors

Such segmentation is useful when deciding the offerings to target a particular segment. For example,
The mass market consists of vacationists that travel in large groups

and prefer all-inclusive tours. They are generally conservative. The popular market consists of smaller groups going on inclusive or

semi-inclusive tours. This group includes pensioners and retired people. The individual market consists of chairmen, senior executives, etc.


TOURISM SECTOR  As the lifestyle changes. a newly married couple might prefer romantic holidays. but once they have children they would prefer family vacations where there are plenty of activities to entertain kids. 40 . Teens and youth might prefer adventure holidays whereas senior citizens would probably prefer more relaxing vacations. consumption of services might change. For example.

as there are many modes of transport to reach here. forests. India has all types of seasons at the same time because of its tropical nature. mountains and beaches: India is not only a vast country but also a beautiful country with world famous natural locations. dialects and other religious and cultural customs and traditions are all the sources of attraction in India. heritage and locations. humid. The different languages. as you will find the climate hot. One cannot be tired of exploring its diverse culture. cold and warm all at the same time in different locations. There is so much to explore in India. which attracts lots of foreign tourist everyday. Also its location is not very out of reach but easy to travel.TOURISM SECTOR SWOT ANALYSIS  STRENGTHS India’s geographical location.  WEAKNESSES Lack of adequate infrastructure: 41 . a culmination of deserts. a blend of various civilizations and their traditions: India’s diversity is its greatest strength. Diversity of culture.

The Indians have not made any efforts to change this image and this has proved very costly as foreigners still think of Indians as illiterates and narrow-minded  OPPORTUNITIES More proactive role from the government of India in terms of framing policies: The government is supporting India tourism industry with the recent appointment of Mrs. The airlines in India. Allowing entry of more multinational companies into the country giving us a global perspective: 42 . The road condition in India is very bad. It is not the case of less money but the money is not being utilized in the right places and in the right manner. beggars and elephants. Renuka Chaudhary a very intelligent and practical woman who would like to develop India tourism. villages.TOURISM SECTOR It is a major drawback. are inefficient and do not provide basic facilities at airports. No proper marketing of India’s tourism abroad: Foreigners still think of India as a land of snake. for example. The Indian tourism industry should take this as an opportunity and push forward its plans. An intolerant attitude among certain sections of people: This is among the people who do not like the foreigners and their entry into the Indian Cultures as they feel that they will change the Indian Culture and attitude and replace it with foreign culture.

For e.TOURISM SECTOR This is going to develop and build the confidence in the minds of the foreigners who would like to explore India.” Affordable traveling at leisure. Aggressive strategies adopted by other counties like Australia. plenty of job opportunities. Singapore in promoting tourism: There are hardly any tourists who confidently come to India and if the other countries offer better packages and places then there is no reason why the tourists should visit India The important task is to get tourism accepted as an instrument of development and national integration.g. So if the Indians themselves travel around India the foreigners will feel confident to come to India. For this it is necessary to create awareness of India’s charms as a tourist paradise and simultaneously addressing the important issue of toning up infrastructure and then getting 43 .  Threats Economic conditions and political turmoil in the other countries affects tourism: As a result of this people are afraid to venture outside their own homes for fear of terrorist attacks and threats to their lives. Growth of domestic tourism: Indian tourism will only develop if the roots are strong.: Thomas Cook says “Travel Now Pay Latter.

Increase in spend has led to increase in the number of luxury hotels.  Social: The general perception for tourism destruction of the social fabric of a place. railways and roads. Kashmir. Downfall of tourism industry because of unconducive political environment e. Govt.g. airline industry.  Political/Legal Political factors are the main driving force of the industry. tourist operators. Indian hotels charge about 40% tax compared to other Asian countries where it varies between 3% and 6%". & increase in air industry. PEST ANALYSIS Environmental influences can be analyzed by using the PEST analysis. Law is different for different country & is the major determinant for the industry. As we are concentrating on the International tourists.TOURISM SECTOR down to marketing the product in a pragmatic and result oriented manner. this has led to the tourism boom.  Economic: The criteria here is the more the people spend the more the industry grows. 44 . All segments of the tourism trade should get together ands hammer out a strategy taking into account the ground realities and demands of the future. The more the tourists coming at the place the more the risk of that place loosing its identity. support & co-operation to Indian Tourism Industry. “Tax paid by tourists in India is the highest in the world. hotel industry.

It can help the country to get connected to the world. It is very much necessary to have better technology to have that place on world tourist map. TOURISM IN INDIA 45 .TOURISM SECTOR  Technology: Better technology in cheaper cost to remote and inaccessible area.

In 2004. Bounded by the Himalayan ranges in the north. and the Indian Ocean). India offers a wide array of places to see and things to do.4 billion USD .TOURISM SECTOR India is one of the popular tourist destinations in Asia. One can expect to spend 46 . and surrounded on three sides by water (the Arabian Sea.the ninth highest in the world. with a long history and diverse culture. foreign tourists visiting India spent 15. Bay of Bengal. India is also ranked among the top 3 adventure tourism destinations.

mystic subcontinent that is India. Delhi.known in India as the "Lotus Temple".  DELHI Delhi. the Bahá'í House of Worship is one of the most famous landmarks in the Delhi. wide roads. Tughlakabad fort and the Qutab Minar. the Aravali ridges and the Yamuna river stand a mute witness to it. staying in accommodations equivalent to Western ones. Delhi has ruled always from the mythological days to the present. religions and castes Delhi is true to its democratic nature. ancient structures. One of the few places in India where colours of nature changes with the seasons.750 in 2005 dollars for a two week visit. and power of politics is what Delhi is all about. Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and shopping goods are found in Delhi.  AGRA 47 . The rulers left behind their trade marks in the architecture. The cosmopolitan nature of the city has only added to the beauty and glory of it. Delhi is famous for its wide roads and crisp winters. the Jama Masjid and the Lotus temple. the capital of the vast. A melting pot of cultures and traditions. ancient and modern in every stream of life is the soul of Delhi.TOURISM SECTOR about $1. A fine blend of old and new. Big gardens. and India Gate and the Magnificent President's house. The Humayun's tomb and the Red Fort.

TOURISM SECTOR Perhaps India's best-known site is the Taj Mahal. Delhi is approximately 200 kilometers away from Agra. and Jaipur. Arjumand Banu. It was built between 1631 and 1653 by Emperor Shah Jahan in honor of his wife. Ranthambore. The Taj Mahal serves as her tomb. Some well known national wildlife sanctuaries include Corbett. The country's protected wilderness consists of 75 National Parks of India and 421 Sanctuaries. Periyar. Kanha. of which 19 fall under the purview of Project Tiger. more popularly known as Mumtaz Mahal. One of the popular tourist circuits is called the Golden Triangle: the cities Delhi. and Bharatpur. and 250 kilometers from Jaipur. Sariska. many of which are unique to the subcontinent. Its climatic and geographic diversity makes it the home of over 350 mammals and 1200 bird species. Agra (site of the Taj Mahal). one of the world's greatest architectural achievements. India also has a large variety of protected wildlife.  RAJASTHAN-THE LAND OF KINGS 48 .

Jaisalmer is famous for its golden fortress. 3.The capital of Rajasthan. famous for its rich history and royal architecture. 2.Rajasthan. fortress-city at the edge of the Thar Desert. Mount Abu is also one of the world famous tourist place. The vast sand dunes of the Thar Desert attract millions of tourists from around the globe every year. 6. Jodhpur. Jaipur . famous for its blue homes and architecture.TOURISM SECTOR Rajasthan has a rich history and culture making it one of the most popular tourist destinations in India. Major visitor attractions in Rajathan include: 1. Bikaner is famous for its medieval history as a trade route outpost. 5. the "Land of the Kings". 4. 49 . is one of the most attractive tourist destinations in Northern India. Barmer and surrounding areas offer perfect picture of typical Rajasthani villages. Shown here is the Hawa Mahal in Jaipur. Rajathan.

Varanasi.TOURISM SECTOR  JAMMU AND KASHMIR-THE LAND OF HEAVENS The Manasbal Lake near Srinagar. 5. 3. Mathura. Srinagar Jammu Leh Amarnath Vaishno Devi Other cities of interest in Northern India include Gwalior.Tourist destinations in Jammu and Kashmir include: 1. 4. 50 . 2. Khajuraho. Jammu and Kashmir is 2000 meters above sea level. and Haridwar.

the general way of living is also markedly different. who have lived together peacefully for generations. art and beauty of the nature. churches. all in combine attract tourists from far off places to explore this state to a have a divine exposure of love and hospitality. Goa presents a somewhat different picture to the foreign visitor than any other part of the country. is better known to the world at large as the former Portuguese enclave on the Indian soil.Goa is another popular destination. Western influence is evident in the dress and food habits. culture. famous for its excellent beaches. and temples.  ORISSA-SPIRIT OF Buddhism Orissa has been a preferred destination from ancient days for people having interest in spirituality. Goa.TOURISM SECTOR  GOA The sunny beaches of Goa attracts millions of tourists every year. With the rule of the Portuguese for over 450 years and the consequential influence of the Latin culture. A striking feature of Goa is the harmonious relationship between the two principal religious communities. Ancient and medieval architecture. 51 . Not only the proportion of Christians (almost all of whom are Catholics) in the total population of Goa much higher than that obtaining in most of the other States. pristine sea beaches. nature at her beautiful best. the Hindus and the Catholics. the classical and ethnic dance forms and a variety of festivals. religion. and the general life of the people is quiet and peaceful. a tiny emerald land on the west coast of India situated between the borders of Maharastra and Karnataka.

Buddhism still haunts the very air of Rock-edicts challenged time stand huge and over-powering by the banks of the river Daya. Rameshwaram is famous for the longest corridor Madurai is known for the beautiful Meenakshi 52 . Arabian Sea and the Indian Ocean. 4. Chennai .  TAMIL NADU Tamil Nadu has a rich culture and offers a wide selection of temples famed for their architectural beauty. the Marina Beach. is at the confluence of the Bay of Bengal. Lalitgiri & Ratanagiri. The silent stones sing out songs of peace and non-violence. The torch of Buddhism is still ablaze in the sublime triangle at Udayagiri. chaityas and sacred relics in caskets. Precious fragments of a glorious past come alive in the shape of stupas. Rock-edicts of Ashoka are a bonus for your eyes. 3. rock-edicts. located at the tip of India. has The kept spirit that alive of have Buddhism and the Buddha in its womb. The surrounding hills of Langudi and Kayama stand as mute witness to the quirks and twists of history. on the banks of river Birupa.The capital of Tamil Nadu has the second longest beach in the world. 2. Kanyakumari. Recently a massive statue of Thiruvalluvar has been installed here. temple.TOURISM SECTOR Orissa ancient Orissa. in the world. Some of the more popular temple tour destinations include: 1. viharas. rock-cut caves. excavated monastries.

and Rockfort temple. attracts a huge number of pilgrims. located in the western ghats. about 140km from Bangalore. Hampi the city of ruins (1500's when the Muslim kings destroyed the prosperous Vijayanagar empire). The Western Ghats offer many other places of exceptional beauty like Agumbe. Sravanabelagola has a Jain temple dedicated to king Bahubali. The Mahamaham festival is held here once in every twelve years and attracts millions of devotees to the place. 3. Thanjavur has the famous Brihadeeswara temple. Sringeri. known for the numerous temples in the town. The famous hillstations Kodaikanal and Nilgiris Tiruchirapalli known for its Akhilandeshwari temple offer the visitors a welcome relief from the usually hot climate in the state. is also significant for its history. 4. 6. has palaces. Bangalore. 8.  KARNATAKA The southern state of Karnataka offers: 1. 8. Srirangapatna.TOURISM SECTOR 5. 6. has a wonderful temple dedicated to Sarada devi. The Belur and Halebid temples are famed for their sculptural beauty. Kumbakonam. The statue is massive and a Maha Masthaka Abhishekham performed one every year. where nearby fortresses can be found (Tipu's). 53 . 2. Mysore. 5.. KRS Dam. several temples. Horanadu etc. 7. a Hindu temple atop Chamundi hills. the IT capital of India. 7.

 KERALA-GOD'S OWN COUNTRY Kerala. 54 .Kerala is an evergreen lush state. Kerala is also known for its Ayurveda. Shown here is Munnar. nicknamed as "God's own country". which has super-brand status. in Kerala. Talakaveri. Kodagu. tucked away in the southern corner of India. The government of Kerala offers tourism packages related to Ayurveda also. Kemmanagundi all places of immense natural beauty. Kerala is famous for its backwaters and lagoons. is one of the most beautiful states in Southern India. tropical beaches and spice farms. The state has its own tourism brand name . Madikeri. lagoons. The major attractions in Kerala include: 1. It is one of the most haunted visits of tourists in India."God's Own Country".TOURISM SECTOR 9. The state was nicked as one of the "10 paradises of the world" by the National Geographic traveller. Backwaters.

The state has a 720-km coastline dotted by rugs standing as mute witnesses down the ages to the march of warrior kings. meaning the Land of Rocks. It has a lot to offer to a visitor. so much so that it is called 'Dagd-Ancha Desh'. Its historical monuments. 4. foreign trading vessels and invaders from across the seas. 6. The beauty of Maharashtra is in its forts. Hill stations at Thekady and Munnar Enchanting waterfalls at Athirapilly and Vazhachal An exquisite flora and fauna at its wildlife santuries. its features are such that any tourist will definitely find something of his interest from 55 . 5. 3.TOURISM SECTOR 2. maharashtra  MAHARASHTRA Maharashtra with its diverse geographical features provides a range of tourist centres. caves and temples. The housboats of Alapuzha.

It is also the centre of a healthy theatre culture. bird sanctuaries etc. producing more films each year than any other county in the world. event management. travel-related services. GOVERNMENT RELATED TOURISM ORGANIZATIONS India Tourism Development Corporation (ITDC) was established in 1966 as an autonomous public sector corporation. publicity. forts. Mumbai. The intricately carved caves of Ajanta. Being the economic powerhouse of India Mumbai is the most affluent and industrialised city in the country today. catering.TOURISM SECTOR among its beaches. Religious places like Pandharpur. Mumbai is India's answer to Hollywood. Trimbakeshwar. cities. caves. Nashik. it is one of the world's truly great cosmopolitan metropolises. wildlife sanctuaries. hotel consultancy. Tuljapur. and entertainment and shopping. the capital. Lively and pulsating. Bhimashankar etc are a refreshing experience and make a fascinating whole. ITDC provides a complete package of tourism services including accommodation. Ganapatipule. entrusted with the task of helping develop tourism infrastructure and promoting India as a tourist destination. Its tradition of glamour and showbiz makes it the city of dreams. in-house travel agency. Also known as the First city of India. duty free shops. Ellora and Elephanta highlight the Indian heritage and the spellbinding Indian Culture. can well claim to be (after Kolkata) the second cultural centre of India. 56 . temples. Today. Shirdi.

catering. Conducted Tours.TOURISM SECTOR Over the past four years. New Projects Implementation. Adventure Tourism. with a determination to show commendable performance. Catering. it has gone into serious business like accommodation. & such other service that have become essential for ensuring tourist infrastructure & service. Package Tours. From just providing information to tourists.2002. Water Sports.99 was Rs.2004 lakh at the end of the financial year 2001 . Tourism Infrastructure Development. The Corporation chalked out an action plan covering all these vital functions.a turnaround that no other tourism corporation in the country would have ever achieved in such a short time. THE CORPORATION'S ACTIVITIES Accommodation. The organizational structure of the corporation has also been recast keeping in mind the growth & result oriented development activity in all these spheres. 57 . Leisure Cruises & Pleasure Boating.328 lakh & this went on to become a whopping Rs. THE TURNING POINT The turnover of the Corporation in 1998 . Eco-Tourism. Andhra Pradesh Development Corporation (APTDC) has added an array of function to its lists of tasks. Sound & Light Shows.

11 mini vehicles. Major expansion & revamping of the Transport Wing of the Corporation over the past three years have given a major thrust in this area. 58 . hills & valleys in Andhra Pradesh. to a vintage coach.TOURISM SECTOR Keeping this performance in view. The transport fleet has a wide mix of vehicles ranging from Volvo A/C coaches. leisure places. Most of these tours are provided with accommodation. As many as 54 Tour Circuits covered by the Corporation encompass all major pilgrim Centres. nature spots. The visitors from other states come to different destination in Andhra Pradesh. TOURS CONDUCTED & PACKAGED TOUR: APTDC has given high priority to the second most important aspects in tourism development . OTHER STATE PACKAGE TOUR: The tour starting from other than Andhra Pradesh districts comes under Other State Packaged Tours. This augmented fleet has helped the Corporation introduce new tours and tour packages.increasing challenges posed by such rapid development & resultant expectations. 8 airconditioned hi-tech coaches. semi sleepers and hi-tech coaches. 1 vintage coach & 10 Qualis are being operated for Conducted & Packaged Tours from 8 Centres of Andhra Pradesh. 4 semi-sleepers. At present 63 hi-tech coaches. 20 world famous Volvo coaches. mini vehicles and Qualis MUVs.providing convenient conducted tours. the Corporation has reset its goals to maintain the tempo & meet the ever .

having 950 rooms and 2050 beds. both corporate & individual. including accommodation. KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION KSTDC whose second name has been Hospitality is the largest Travels Corporation of the State is a professionally run State Government Organization. Para-gliding. catering. Besides disseminating information's. accommodation and transport facilities. Tourist information centre are being run all over India and Himachal by HPTDC. transport and sports activities. For instance. including Himachal delicacies. Formed in 1972. All these properties are set in superb locations in the lap of nature. they provide reservation. Its luxurious transport network makes this Mountain State easily accessible with a fleet of coaches. The HPTDC arranges sports activities like skiing.TOURISM SECTOR CHARTERED SERVICES: APTDC can plan & organize leisure time activities for groups. trekking. and even exclusive dinner parties on the boat can be arranged. Having the largest chain of finest hotels and restaurants in the State with nearly 57 hotels. institutions or those attending as delegates (& their spouses) at various conferences. 59 . HPTDC also runs 62 restaurants and cafes. Besides camping and tenting facilities in far flung tribal areas. Himachal Pradesh Tourism Development Corporation (HPTDC) is a pioneer in the development of tourism infrastructure in Himachal. serving a varied cuisine. it provides a complete package of tourism services. vans and jeeps. ice-skating and golf. employees from companies. river-rafting. boat rides on the launches.

It has greatly been possible because of the healthy suggestions by the patrons of the arts and culture. INDIA. KSTDC has ever been redefining the Hospitality. Monday through The Directorate of Tourism. who visit the State from different parts of the world. This has mainly been possible with the team of Professionals who is been trained time and again to keep updated with the technology to offer better service. CONTACT US KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION.For General Information: infn@kstdcbng. 10:00 am through 5:30 pm. Fax: 91-080-2272580 e-mail:.kar. KSTDC with its Conducted Tours across the state taking you to the Renowned Cities gives an insight to the blend of culture and growth.nic. Kasturba Road.560 001. Bangalore .TOURISM SECTOR Established in 1971.modern Aerotech Coaches. KARNATAKA. which is headed by the Director General of Tourism. Telephone: 91-080-2212901 / 2212902 / 2212903. 60 . The attitude of never say no has made this a success. KSTDC holds the mirror for the Karnataka’s art and culture. J&K. Probably the most refreshing example of the Largest Democracy also brings the comfort of traveling with ultra. is the main developmental. Department of Tourism. promotional and regulatory arm of the J&K Government. 10/4. {ISD} (Greenwich+5:30).

The commercial activities in the tourism sector from the Government side are looked after by a public sector corporation know as the Jammu and Kashmir Tourism Development Corporation (J&K TDC). tour operators and travel writers from within the country and abroad to different parts of the State. The bulk of this amount is earmarked and utilized for providing incentives to the private-sector in the form of interest subsidy on loans advanced by various financial institutions for setting up or upgrading various tourism units. which organizes 61 . which averages Rupees 160 million. It operates and manages Government accommodation in Tourist Centres at Srinagar and Jammu. and the Tourist Complexes. as well as for sponsoring participation of the State's traveltrade delegations in various Travel Marts and Expos within the country and abroad. • • Promotion and marketing of various tourist destinations and products of the State. The Department also conducts Familiarization Tours of leading travel agents. The Corporation also runs a Travel Division. Rs 20 million are earmarked for promotion and marketing of various destinations through the print and electronic media. The Directorate of Tourism is provided with and controls an Annual Plan • Budget. Tourist Bungalows in various resorts. Hotels. Support to the private sector industry in the form of incentives for setting up various tourist facilities as well as for promotion and marketing of their products and services. In addition.TOURISM SECTOR Its main role comprises of: • Overall planning and execution of schemes for the development. Regulation of the travel-trade by enforcement of provisions of J&K Registration of Tourist Trade Act. direct financial assistance is also given for conversion of residential houses as paying guest accommodation and for improvement of other facilities in the tourism sector. up-gradation and improvement of the tourism infrastructure in different parts of the State. On an average.

000 people.500 locations in more than 100 countries and employee over 20. have a good time. They couldn't expect any less from the people who invented travel for leisure. They provide services to customers at 4. The Thomas Cook Holiday comes with a 150-year-old guarantee of eternally sunlit memories. 62 . Customers don't have to do a thing except.TOURISM SECTOR package tours to various parts of the State and also arranges transport facilities for the tourists. to exotic destinations in India and abroad where everything is taken care of from beginning to end. PRIVATE TOURISM ORGANIZATIONS IN INDIA  THOMAS COOK (visited) Thomas Cook is one of the world's leading international travel and financial services groups and serves over 20 million customers a year. They offer the world's most enjoyable holidays. of course.

is provided to customers. Speaking about Tourism. SOTC. strategy. seasons. 63 . she explained me how important it is to provide best services and make the tourist satisfied. also about the special packages that are on discounts for families individuals packages as per the schemes. According to her views. And also providing extra facilities and special packages to regular customers. They have huge turnover in excess of 100 crores and has captured almost a big part of the tourism industry. Incentive Tour. In India. she said that they apply various strategies. Asking about the competitors strategy. Coxs And Kings. like wishing them on the occasions like Birthdays. Awards. NewZealand.TOURISM SECTOR They strategic mergers and alliances with the world's leading leisure travel agencies allow the company to offer the Indian travelers a choice of world-class international holidays. Further about the segmentation of the company. Egypt. China and so on . Australia. About the additional value to tourists. Raj Travels and so on. they provide the entire gamut of services from customizing guided tours to arranging theme evenings. The tempting array of choices includes budget tours with Cosmos. Thomas Cook. aniversies and so on. resort holidays with Club Med and luxury cruises with Star Cruises. Anchal laungani Customer Relationship Executive. she informed me that they have to look at the market level. age-group. VISIT REPORT TO THOMAS COOK In the afternoon conversation started with Ms. She informed about their Strength of the company that “Sky is their Limit”. Cricket Matches. corporate Travel. They provide the customer services as per the tourists’ desires. tourism sector is fast booming resulting in market competition among tour operator she spoke about various services offered like individual tours. For those customers traveling in India. their major competitors being Keasri. Etc. and so on. Cunard and others. she replied that they provide various incentives and facilities like Group Tour. group tours to various destinations like Europe.

They believe in honest. Kesari have perfected their tour itineraries to meet the special needs of the Indian tourist abroad. they have made a promise to us. transparent deals. talking about the Indian economy. No hidden costs and no compromise on sightseeing. hard working team 64 .TOURISM SECTOR At last. she stated that. That's what they earned out of their beliefs. Immense goodwill. At Kesari Tours. Whether travelers visit their corporate office or any of their branches across Maharashtra and India. branch offices and preferred sales agents are connected online and each one has complete access to the sophisticated reservation system for up to date information. They strive for 100% satisfaction of tourists. Also other important factors contributing to rising tourism sector are fall in air fares. they will experience the same level of service and commitment. which offers world-class holidays in India and around the world. they honor it. All their business associates. it is resulting in higher growth level of economy.The motto of organization is 'No compromise on quality'.Totally dedicated. ease getting of visas. if they make a promise to their customers. Kesari Tours is a premium travel company. embassy support and givetake relations.  KESARI TOURS Established in 1984.

TOURISM SECTOR strives for total customer satisfaction. At Kesari tours. In india. incentive tours. and so on . age-group. also about the special packages that are on discounts for families individuals packages as per the schemes. she said that they apply various strategies. they provide the customers service as per the tourists desires. Etc. everyone enjoys their tours to the fullest. anniversaries. china. seasons. cricket matches. and so on. she explained us how important it is to provide best services and make the tourist satisfied. from youngsters to senior citizens. awards. Dipti patil . tours to destinitions like Europe. About the additional value to tourists. and so on. Speaking about tourism . Their personal touch ensures maximum repeat passengers. tourism sector is fast booming resulting in market competition among tour operators. Asking about the competitors strategy. 65 . assistant manager. Their team has a way of winning over hearts effortlessly with their professionalism and warm behavior. from couples to families. she replied that they provide various incentives and facilities like group tours. According to her views. cox and kings. Further about the segmentation of the company. corporate travel. Australia. raj travels and so on. she informed us that they have to look at the market level. like wishing them on the occasions like their birthdays. are provided to customers. retail service of kesari. she spoke about various service offered like individual tours. Man Visit report to kesari In the attention conversation started with ms. She informed the strength of the company . And also providing extra facilities and special packages to the regular customers. new-zealand. strategy. they have huge turnover and has captured almost a big part of the tourism industry. their major competitors being Thomas cook.

66 . Today. Tanzania. 4. talking about the Indian economy. ease getting of visas. A pioneer and market leader in outbound group travel. Bahrain. Has a special tour for Pure Vegetarians and Jains. 3. 5.000 frequent travelers. Today. USA and UK. Canada. SOTC-A DIVISION OF KUONI TRAVEL INDIA LTD. this division markets and operates foreign holiday packages under the SOTC World Famous Tours brand in India and in the big NRI markets of the Middle East. Kenya. It is also active in the Incentive Tours and the Trade Fair Tours segments. Saudi Arabia. Oman. Kuwait. embassy support and givetake relations.TOURISM SECTOR At last.  HIGHLIGHTS OF SOTC 1. SOTC operates from 26 branches with over 400 employees in India. she started that. UAE. Hong Kong and Singapore. First to introduce package tours to NRI's. 13 General Sales Agents in 14 countries abroad: USA. UK. India's largest Outbound Tour Operator with a distribution network of 116 points across the country. Pioneered Package Tours in India. Has a Customer Club called SOTC Holiday Club patronized by over 20. 2. Customers Holiday Abroad and Pay Later in easy monthly installments. Qatar. it is resulting in higher growth level of economy . Launched Happy Holidays in 1997. also other important factors contributing to rising tourism sector are fall in air fares .

8. employing over 800 trained professionals. Cox & Kings was witness to an exciting era in Indian history. Awarded for Outstanding Performance in South Asia at the World Travel Mart 1999. Its distinguished history began in 1758 when it was appointed as general agents to the regiment of Foot Guards in India under the command of Lord Ligonier. Today. including the Royal Cavalry. In 1947. 67 . as well as the Royal Wagon Train and the Household Brigade. helped to shape it. 7. but bound by strong ties to India. the British administration departed. Cox & Kings stayed on and flourished. Artillery and Infantry. and. Introduced Namaste India Holiday Club in year 2002 giving opportunity to NRI's to discover India. Cox & Kings is a premium brand in all travel related services in the Indian subcontinent. By 1878. The Royal Navy was next and in 1912. Between 1750's and 1950's.TOURISM SECTOR 6. Honoured by Switzerland with the renaming of Engel berg town as the ' SOTC Indian Village '  COX & KINGS Cox & Kings is the longest established travel company in the world. in its own way. C&K were agents for most British regiments posted overseas. The Royal Air Force came under its wings.

innovative ideas. PENANG. library. Awareness of the growing trends in travel trend. new attractions. PATTAYA. The tremendous success & satisfaction of this tour paved way for Raj to hold its banner high & it continues to do so till date. using top class hotels. games on tour. were some of the inclusions. MANILA. two driving forces saw the beginning of a Travel Company in a very modest way in Mumbai’s Masjid Bunder. The growth & success can be attributed to its constant improvisation and introducing new features . & building customer confidence. In 3 years time (1979). BANGKOK. a pre-departure get-together. mobile T. or choice of Destinations. which were unheard of.TOURISM SECTOR  Raj TRAVELS A passion for Travel & a vision for creating innovative travel packages. Customers chose it. catering to good food. Raj Travels introduced International tours. MACAU. up to the demands of the more educated and savvy travelers. pro-active marketing.V & intercom. HONGKONG. SINGAPORE. Raj travels started with conducting & managing tours to Srinagar (the Switzerland of India) & to South India. A quality product had to be with a high price tag. and KUALA LUMPUR-the maiden tour was fully packed with 44 people!!! A big number in those days. choice of Airlines. This was their Unique Selling Point & it spoke for itself. They are proud to say that year after year they have improved on the product. 68 . adding new it the choice of Hotels. The aggressive marketing combined with several add-on features like inclusions of maximum sightseeing.

Para Sailing. Dinner on 107th floor of World Trade Center. Kukenhof Gardens. Night all these and more were brought to the discerning traveller. Submarin ride. TGV train ride. Helicopter ride. Balloon ride. Dinners at Planet Hollywood. 69 . Hovercraft ride Safari. Rainforest Café.TOURISM SECTOR Orlando. Hard Rock Café. only in a Raj Tour. Fantasia land. James Bond Breakfast at Schilthorn. Ski flight. Mt Rigi. Holiday Park. Madame Tussauds. Ride on MTR. Mt Titlis. the Singapore Zoo.

Khujraho for its sculptures and temples.2%. the foreign exchange earnings increased from Rs. due to the September 11 terrorist attacks in the United States. the outbreak of Severe Acute Respiratory Syndrome in East Asia. At the same time. Kerala for its scenic beauty. Southeast Asia and Australia.3% in foreign tourist arrivals. The visitors are pouring in from all over the world: Europe. 16. Agra for Taj Mahal. Many of them escape from the summer heat on the plains to resorts in the Himalayan Mountains. Domestic tourists are also fueling the industry's revival. as tourist arrivals in India rose 23. Foreign exchange earnings grew at an even higher rate 30. Interesting feature of this growth is that it has come even as global tourism has dropped. tourism industry registered a growth rate of 17. India's tourism industry is thriving due to an increase in foreign tourists arrivals and greater than before travel by Indians to domestic and abroad destinations.5 percent in Dec 2004 and tourist arrivals crossed 3 million mark for the first time in 2004. Similarly in the last year. Even the disastrous tsunami didn't affect India's tourism industry. a phenomenon never seen in desert climates. Africa. Among the most favoured tourist destinations in India. and the Iraq war. the number of Indians traveling has also increased. Goa for its beaches and some pilgrimages are the most important. which has been the highest in last 10 years. One of the major beneficiaries this year is Kashmir.429 crore to 21. where a cease-fire between India and Pakistan has reduced violence. The disaster was expected to have a negative impact on 70 . if not completely. at least enough to help revive the state's sagging tourism industry.TOURISM SECTOR BOOMING TOURISM INDUSTRY The year 2004-05 saw tourism emerging as one of the major sectors for growth of Indian economy.828 crore up to December. Some tourists come from Middle East countries to witness the drenching monsoon rains in India.

the upward trend observed in the growth rate of Indian economy has raised middle class incomes. Besides being an important foreign exchange earner. special capacity building in the unorganized hospitality sector and new marketing strategy. and sparking new interest among overseas travellers. handicrafts and construction.533 million ( Rs 16. development of integrated tourism circuits and rural destinations. Also.  TOURISM’S CONTRIBUTION TO INDIAN ECONOMY It is not hidden that tourism is among India's important export industries. Tourism also contributed to the economy indirectly through its linkages with other sectors like horticulture. Even with comparatively low levels of international tourist traffic.  REASONS FOR THIS BOOM There could be several reasons for the buoyancy in the Indian tourism industry.429 crore). First.TOURISM SECTOR India's tourism in terms of large-scale cancellations of tourists to India but nothing of that sort was seen. which includes new mechanism for speedy implementation of tourism projects. Indian government adopted a multi-pronged approach for promotion of tourism. tourism industry also provides employment to millions of people in India both directly and indirectly ( through its linkage with other sectors of the economy. agriculture. poultry. Foreign exchange earnings from tourism during 2003-04 were US $ 3. Aggressive advertising campaign "Incredible India" by the government has also had contribution in changing India's image from that of a land of snake charmers.  MEASURES TAKEN FOR TOURISM PROMOTION Recently.) It is estimated that total direct employment in the tourism sector is around 20 million. India is booming in the information technology industry and has become the IT center. 71 . tourism has already emerged as an important segment of the Indian economy. prompting more people to spend money on vacations abroad or at home.

which added colours to the entire travel show. restaurant owners and guides trained under the programme.  RECENT DEVELOPMENT IN TOURISM INDUSTRY India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. More than 6500 taxi drivers. India still needs to upgrade its airports. roads and other infrastructure to global standards. The aim was to rebuild that sense of responsibility towards tourists among Indians and reenforces the confidence of foreign tourist towards India as a preferred holiday destination. In addition a task force was set up to promote India as prominent health tourism destination. tourist arrivals are just a mere percentage of those in such popular Asian destinations like Bangkok and Thailand. Even with the recent surge. Multi promotional activities undertaken by Tokyo office drew a large crowd to India Pavilion.e. Road shows in key source markets of Europe. The live Yoga performance and Indian traditional snacks at the pavilion were enjoyed very much by the visitors 72 .TOURISM SECTOR A nation wide campaign. Malaysia and Canada. Government also took several other initiatives to promote Indian tourism industry and increased the plan allocation for tourism i. from Rs 325 crore in 200304 to Rs. for creating awareness about the effects of tourism and preservation of our rich heritage & culture. The theme of pavilion was the Buddhist pilgrimage in India. in order to attract more visitors. cleanliness and warm hospitality through a process of training and orientation was launched during 2004-05. 500 crore in 2004-05. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China. The Korea’s leading newspapers published on the front page the Incredible India booth’s photographs highlighting various aspects. However. Japan. Incredible India campaign on prominent TV channels and in magazines across the world were among the few steps taken to advertise Indian tourism. Thailand.

50. in 1872. The next year he chartered a train and steamer for an excursion to Scotland for 330 people. 73 . the first around the world tour was conducted. In 1851 Cook arranged ocean steamship travel and accommodations for more than 1. he was a man of vision and was convinced that there was a need for a skilled “travel arranger”. While Cook himself did not make a profit on this first venture. for a fee. Thus the first bona fide travel agent was Thomas Cook. operating train excursions from Leicester.000 visitors to the World Exposition in London and in 1856 he operated the first escorted “grand tour” of Europe. A religious Englishman called Thomas Cook in 1841 arranged.TOURISM SECTOR ARTICLE  TOURISM – THE FIRST COMMERCIAL VENTURE. So by 1845 he had become the first full-time travel agent. a one –day rail excursion from Leicester to Lough borough for 540 members of a temperance league. Tours to Europe and Middle East were also conducted and.

far east. And. But. tsunami and bird flu etc. Infrastructure is one primary problem to many industries in India. kesari spans the indian ocean. problems related to these sectors should be addressed along with the fundamental issues like infrastructure and corruption. it has to exploit the highly potential and growing sectors like Tourism. Another one is the infamous corruption of India. these are not the elementary problems.TOURISM SECTOR CONCLUSION Wars. a substaintial portfolio of holiday destinations in india and domestics and international. Government of India has a target of 10% GDP growth rate. which is a major obstacle to the tourism industry. to fully exploit these sectors. 74 .Resolving these issues will itself help in overcoming other smaller problems mentioned above. Questionaire Kesari tours & travel Interview with: dipti patil (assistant manager) What kind of tours you offer? Kesari today has to its credit. middle east. Infrastructure in India has improved but still it is far from what is required to become a world tourist destination. with the present growth rate at around 8%. africa. Operating in more than 100 destinitions in india and 1000 world wide. To maintain such a high growth rate and increase the employment opportunities also at the same rate. are serious problems that have a significant affect on tourism.

thane. Branches of kesari are in pune. Kesari offers domestic as well as international tours. l. 3) 75 . 2)where is your main branch? Office of kesari is located in most of all famous cities. ahmdabad. hydrabad. Great value holidays coupled with exclusive specialist knowledge and extensive personalised service. road. banglore.j. kolhapur.TOURISM SECTOR north america and australia. but our main office is in mahim. nagpur. they have opened our house in mahim because it is the heart of mumbai.


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