T h e 3 m o u n ta in s tr e a m s



Tourism is the act of travel for the purpose of recreation and business, and the provision of services for this act. Tourists are people who are "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited" (official UNWTO definition). The distance between these two places is of no significance. A more comprehensive definition would be that tourism is a service industry, comprising a number of tangible and intangible components. The tangible elements include transport systems - air, rail, road, water and now, space; hospitality services - accommodation, foods and beverages, tours, souvenirs; and related services such as banking, insurance and safety and security. The intangible elements include: rest and relaxation, culture, escape, adventure, new and different experiences.

Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travelers. Consequently the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals. The term tourism is sometimes used pejoratively, implying a shallow interest in the societies and places that the tourist visits. Wealthy people have always traveled to distant parts of the world to see great buildings or other works of art, to 3

provided that the stay does not imply the establishment of a permanent residence and is not connected with remunerative activities. which directly relate to the entry. International Association of Scientific Experts in Tourism defined Tourism “In terms of particular activities selected by choice and undertaken outside the home environment. As long ago as the time of the Roman Republic places such as Baiae were popular coastal resorts for the rich.TOURISM SECTOR learn new languages." In 1981. to experience new cultures. mainly of an economic nature.” 4 . city or a region. in 1942. "Tourism is the totality of the relationship and phenomenon arising from the travel and stay of strangers. or to taste new cuisine. DEFINITION  DEFINITION OF TOURISM One of the earliest definitions of Tourism was given by the Austrian Economist Hermann Von Schullard in 1910. defined Tourism as. "Sum total of operators. It includes movements for all purposes." Hunziker and Krapf. He defined it as." In 1976. Tourism Society of England defined it as "Tourism is the temporary. short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. stay and movement of foreigners inside and outside a certain country.

The origin of the word “tourist” date back to 1292 AD. “Tourists are the voluntary temporary travelers. Tourists are:  Persons traveling for pleasure.  Persons traveling for convention. health and domestic reason.TOURISM SECTOR  DEFINITION OF TOURISTS The terms tourist and tourism were first used as official terms in 1937 by the League of Nations. 5 . traveling in the expectations of pleasure from the novelty and change experienced on a relatively and non-current round-trip”. It has come from the word “tour”. Tourism was defined as people traveling abroad for periods of over 24 hours.  Persons arriving in the sea of sea cruise. A number of experts have defined the term: “Tourist is a person who makes a journey for the sake of curiosity for the fun of traveling”.

 Accommodation Accommodation includes hotels. The tourism industry comprises of the following main and distinctive sectors:  Transportation Tourism industry is heavily dependent on the transportation industry which comprises of airlines. Telecommunication and Tourism. This shows the important role marketing plays as competition and demand intensifies. cruise and ferry lines. ranging from the biggest international chains recognizable worldwide such as Hilton and Holiday Inn to small independent 6 . In the new millennium global economy will be governed by Technology. but also in terms of different services. passenger railways. the range of airline services has considerably. According to an assessment. in India alone. Thanks to the increase in tourist traffic.TOURISM SECTOR TOURISM: THE INDUSTRY Tourism emerged as the largest global industry of the 20th century. over the years. 100 million additional jobs will be created by the Tourism industry in the next 25 years. car hire. It helps to earn valuable foreign exchange. and differing levels of service to meet different passenger needs. coach and bus travel. not only in terms of frequency of flights and number of destinations. Tourism has a potential to create the maximum number of jobs.

An independent local coach firm may also be a tour operator.g. to large operators offering services at all different levels to cater for budget. which specialize in providing the whole holiday package. and many transportation companies also offer holiday packages. family. Under a central brand name.  Tour operators Tour operators are the firms.Indianvisit. who customize every kind of trip that you can dream of. Other types of accommodations are also well established in tourist markets. or singles holidays to ‘near’ or ‘faraway’ destinations. 7 . they can offer central reservations services. as it is an area of the tourism industry which has seen a massive growth in the development of theme parks and other types of artificial tourist destinations in the recent years. In order to gain recognition in an increasingly competitive marketplace. They range from highly specialized operations such as www.TOURISM SECTOR establishments. they also offer travel agency and financial services to their consumers. However Disneyland and Disney world in America were the forerunners of this development in tourism marketing. many smaller independent hotels have grouped together. incorporating travel and accommodation needs for the consumer. Thomas Cook is one of the best known of such operators. adopting a consortium approach. which enable them to compete against the larger.  Tourism Destination Operators/ Destination Management This is new category in many senses. and they have been well established for notably selfcatering apartments and club type complexes. more established chains. for e. and present a recognizable identity to consumers.

the tourist cannot visit the place the opportunity is lost. It cannot be preserved. Relatively large financial investment.  RELATIVELY LARGE FINANCIAL INVESTMENT 8 . this becomes one of its important characteristics. Tourism product is used as a time of availability.  FIXED LOCATION Tourism destinations are fixed locations so effort must be taken in communicating the facility to the potential consumer. hotels beds and flights seats remain empty and unused in periods of low demand. Hence. The number of beds in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in demand similarly restaurants tables. Incase. which attracted over half a million tourists in 1991. and the continuing trends.TOURISM SECTOR It is due to the recent growth. every modern tourist establishment and facility requires large investment frequently over a long time scale. which make it area which should be considered separately as a tourism industry. CHARACTERISTICS OF TOURISM INDUSTRY  INFLEXIBILITY The tourism industry is highly inflexible in terms of capacity. and similar attractions now represent a significant amount of tourism activity. The new Euro Disney theme park in France is an example of a tourism destination operation. On a smaller scale. heritage parks which being developed from Britain’s industrial wasteland such as Wigan Pier.  PERISHABILITY An unused hotel bed or empty flight seat represents an immediate loss of that service as a means of earning profit.

including Hyatt. Four Seasons. as people interact with people at virtually EVERY stage of the way. Radisson and Holiday Inn. several foreign chains have entered the Indian market.TOURISM SECTOR Every modern tourist establishment and facility requires large investment. Regent. In an attempt to woo customers. "India has become a normal market -– like others in the West or in Southeast Asia – with demand and supply determining the price". The influx of foreign players has led to major price wars in the industry.  PEOPLE ORIENTED Tourism Services are high contact services. The result is that the quality of service has improved. Competition has forced Indian hotel groups to improve their standards. Tourism services are very people-oriented services. Indian hotels have reduced their tariffs significantly. Hilton. and the service people are plenty and have high contact with the consumers. The consumer interacts with a myriad of service people starting from when he books his ticket and throughout the course of his holiday. 9 .  BENEFITS TO CUSTOMERS Since the economy opened up in 1991. This means that the level of risk and the rate of return are critically important to tourism management. The customer has benefited in many ways. frequently over a long time scale. The overseas players have brought in efficient systems and service standards from Europe and the US. According to one hotelier.

TYPES OF TOURS IN INDIA 1. DOMESTIC TOURISM: It consists of inbound international tourism plus internal tourism. OUTBOUND INTERNATIONAL TOURISM: It means visiting by the residents of a country to another country. 2. INBOUND INTERNATIONAL TOURISM: It means visiting to a country by non-resident of that country. Medico Tratement (India’s Growing Medico Tour) 2. Yoga) 3. Art & Culture Tour (Taj Mahal Tour) 10 . NATIONAL TOURISM: It consists of internal tourists plus outbound international tourism.TOURISM SECTOR CLASSIFICATION Tourism may be classified into the following types: 1. INTERNAL TOURISM: It means visiting by residents of a country to their own country. Natural Healink (Ayurveda. 5. 4. 3.

” And. Festive Tour (Diwali. where foreigners travel abroad in search of low cost. Indian Traditional Tour MEDICO TOUR IN INDIA India is hoping to expand its tourist industry – to include visitors with heart conditions and cataracts.TOURISM SECTOR 4. Study Tour (Specialized Courses) 7. the concept will likely have broad consumer 11 . Golden Triangle (Cities Of Golden Triangle) 10. River Rafting) 9. is gaining popularity in countries like India. world-class medical treatment. Excursion Tour (Mountaineering. with prices at a fraction of those in the US or Britain. Dasshera) 5. The field has such lucrative potential that Indian finance minister Jaswant Singh called for India to become a “global health destination. Beach Tour (Beach Holiday Destinations In India) 8. Exploration Tour (Wild Life & Heritage) 6. Indeed. medical tourism.

The only difference of Human Body from the external World is the expression of CHAITHANYA or consciousness of life spark or spirit or soul. called Pancha Maha Bhoothas. comfortable and advantageous life both physically. Though the quality of health care for the poor in countries like India is undeniably low. mentally & Socially. According to Ayurveda every living and nonliving being in this universe is a combination of five basic eternal elements.TOURISM SECTOR appeal – if people can overcome their prejudices about health care in developing countries. which favours the well being of each individual to lead a healthy. happy. Hence it can be conceived that every cell of body is possessed with all the properties of life. NATURAL HEALING INTRODUCTION Ayurveda is a perfect ancient science of life. The five basic eternal elements are 1. private facilities offer advanced technology and procedures on par with hospitals in developed nations. Ayurveda briefly explains the knowledge of the do's and don't one has to follow. the word AYUR literally means life and VEDA the science or knowledge. Ayurveda also emphasises that prevention is better than cure. Human Body is also constituted by these five eternal elements in various compositions. Earth 12 .

TOURISM SECTOR 2.this is what the Ayurveda tours in India stress on. Temples of Khajuraho and South India along with many more structures depicting the art and culture of India. Fatehpur Sikri and many more. temples. Water 3. Air 5. it is the only thing" . mosques and churches tell their own tale. The historical monuments in India like the forts. The most famous monuments are the eighth wonder and the Taj Mahal. The Art and Culture Tour of India takes you to a unforgettable odyssey of the ancient monuments in India. Red fort. Fire 4. Qutab Minar. ART & CULTURE TOUR India has been the motherland of art. caves. which covers the major Ayurveda Centres and Ayurveda resorts in India. culture and architecture all across the globe. Ajanta Ellora caves near Aurangabad in Maharashtra. These monuments 13 . We offer the Ayurveda Tour with an aim of rejuvenating you mentally as well as physically. Ether We take you on a special Ayurveda Tour in India. palaces.” Health is not everything. the Taj Mahal in Agra in Uttar Pradesh. Agra fort.

Gangaur and Pushkar Fair of Rajasthan. The art and culture tour in India reflects the flexibility and the secular elements inherent in our Indian art and culture since the bygone days. Whether Holi. coinciding the date of travel with the occasion of some Indian Festival. Goa Carnival etc. are excellent examples of art.TOURISM SECTOR made in the golden period when India was ruled by the Mughals. 14 . customs and traditions that belong to that region of India. traditions. architecture and culture of India. These architectural marvels of India not only represent the deep-rooted art and culture of India but also the mathematical skills and an exceptional aesthetic sense possessed by the Indian artisans. Elephant Festival. culture and climate. The mega size and the cultural diversity inherent in these festivals are apparent enough to leave a tourist awestruck. All the festivals pay a tribute to Indian customs. Surajkund Fair. Onam or Boat Carnival of Kerala. Every year millions of travellers visit India with a purpose of India Festival Tour. that pull the whole of the tourist traffic towards India. Taj Mahotsav of Agra or Tansen Festival of Gwalior. as a tourist you witness a distinct feature in every festival reflecting the culture. The renowned ones are the Pushkar Fair. FESTIVE TOUR Fairs and Festivals complete the hue and colour in the sketch of real India. International Kite Festival. The great Goan Carnival. which form an indispensable part of Indian soil.

replete with rituals. with exciting India Wildlife Tours. You can see deer. all adding to the richness of the Indian way of life.some so big that almost the entire country participates. squirrels and mongoose in the forests. colour. monkeys. After the same festival is celebrated differently. Tour a land of natural beauty and wonder. And given India's vast diversity.TOURISM SECTOR There is perhaps not a single day in the Indian calendar when in some part of the vast country a festival is not celebrated or a fair held. and some so small that it is confined to a little community in a remote village. • HERITAGE TOURS IN INDIA 15 . EXPLORATION TOUR • WILDLIFE TOURS IN INDIA Explore the wild jungles and forests of India on India Wildlife Tours. music. See amazing animals on wildlife safari tours in India. feasting. pageantry. Feel the excitement of seeing a majestic tiger prowling in a jungle. or elephants and rhinos trampling their way through the tall grass of a National Park in India. But the spirit is the same . fun and frolic. In different parts. bear.

Then entire length and breadth of the country is dotted with the tourist places telling a tale of their own. Our most privileged Heritage Tours in India fulfil your dream of attaining the zenith of luxury and comfort anyhow. palaces and mansions that exude the cultural legacy of India. STUDY TOUR 16 . The Heritage Tours in India are an effort to familiarise the Indians as well as the foreigners with the wealth of Indian legacy. The Heritage Tours India by default transports you to a bygone era where you feel like a Maharaja.TOURISM SECTOR India is famous for its forts. The temples. rock cut caves and even the exhibits of the Indian emperors boast of the royal traditions followed religiously in ancient India.

field staff. community-based development through visits to both rural and urban community development projects and conversations with the different people involved.700 km. students. university professionals. Who should attend: Development professionals.TOURISM SECTOR “Experience life in a rural tribal community. is washed by the Arabian Sea to the west. historical and religious significance. the Bay of Bengal to the east and the Indian Ocean to the south. 17 . visit social and economic development projects and tour places of cultural.” The two-week Unique Study Tour to India will bring to life concepts of sustainable. and supporters of development? BEACH TOURS India is a land with a long coastline measuring over 6.

Indian beaches are just the right place for fun and frolic. Lakshadweep and Andaman & Nicobar. be it hotels and resorts. or beach bazaars with colorful balloons. EXCURSION TOUR MOUNTAINEERING TOURS IN INDIA 18 . the others are sandy and isolated retreats perfect for unwinding and relaxing. Poovar). The hospitality of the people adds to the charm of the beautiful surrounding.TOURISM SECTOR Explore the magnificent Indian Beaches stretching over the vast coastline of Indian Peninsula. a perfect holiday. some of the beaches are well prepared for tourists and appointed with every facility. as does the all-pervasive holiday mood. and either a family holiday or a lone excursion. Varkala. Marari. Kerala (Kovalam. Travel the most exclusive Beaches of India spread across the seashores of the states like: Goa. beach shacks and small restaurants serving delicious but affordable food. an ideal vacation or even to fulfill your adventurous appetite through water sports. Have an unforgettable Trip to Beaches of India at your favorite destination. The Indian Beaches offer you solitary and special moments whether for romantic honeymoon. While.

to trade. ADVENTURE HIMALAYAN SAFARI IN INDIA 19 . Each category offers a number of choices. and Sikkim are the most important mountaineering destinations in India. 'trekking'. This inner urge to take up challenges has led man to do things that are quite daring. The summits that are quite popular with the mountaineers are Num and Kun and the Zanskar range in Jammu and Kashmir. Nevertheless.500 m that require technical climbing skills. In Himachal Pradesh. 'virgin'. man developed new modes of transportation and communication and venturing out on these difficult routes were not needed. there are numerous peaks with altitudes up to 6. 'border'. MOUNTAINEERING DESTINATIONS IN INDIA Himachal Pradesh. Ladakh region of Jammu and Kashmir. Garhwal and Kumaon regions of Uttar Pradesh. and 'other peaks'. The peaks in India have been classified as 'open'.TOURISM SECTOR Mountaineering as a sport has a history as old as the history of the evolution of human race itself. Mountaineering started when the need was felt for people who could climb difficult heights and terrains to meet people across the border. In the course of time. or to conquer new territories. Northeast India. In Kishtawar. what remained was his nature to take risks and getting pleasure in conquering something totally unknown and unexplored. the areas of Lahaul and Spiti as well as the Kulu valley have several challenging peaks.

If you're a wildlife enthusiast. on adventure tours in India. scuba diving. If water sports are what excite you. when you enjoy an adventurous Indian Holiday. while on adventure tours in India. Take off from lofty cliffs and soar like a bird. You can enjoy mountaineering in the Himalayas.TOURISM SECTOR India is a thrilling adventure holiday destination. Feel the thrill of white water rafting and kayaking on the rivers of India. You can choose from a wide range of adventure tours in India. snorkeling. then India's long coastline and islands offer plenty of opportunities for water sports adventure tours in India. and trekking. and surfing. while hang gliding or parasailing in India. RIVER RAFTING TOUR IN INDIA 20 . you're sure to enjoy wildlife safaris and adventure tours to the National Parks and wildlife sanctuaries in India. while on your Indian Holiday. You can enjoy swimming. camping and rock climbing on various mountain ranges. wind surfing and sailing.

White water rafting on the Alaknanda. you pick. tumble over rapids. which one will.TOURISM SECTOR Be swept along a rushing river in a rubber raft. Bhagirathi and Ganga rivers is a popular adventure tourism activity in summer in India. If you are keen to take the picture for the India Gate. as your raft races along a mountain river in India. Experience the thrill of white water rafting in India along tumbling snow-fed Himalayan Rivers in summer destinations in India. The holiday you will remember for the rest of your life. white water rafting tours in India can also be organized on the Indus River in Ladakh and Brahmaputra River in Arunachal Pradesh GOLDEN TRIANGLE TOUR IN INDIA Welcome to the golden triangle tour of India. plunge over waterfalls and feel the icy spray splash on your face. River rafting in India is an exhilarating experience that you can enjoy on your Indian Holiday. Is it difficult to decide? Well at the Indian visit we offer you all the best of the holidays clubs Royal Rajasthan with the terrific city of the Taj Mahal besides the dazzling and delightful Delhi. One of the best regions for river rafting in India is the stretch up to Rishikesh in Uttaranchal. The golden triangle tour of India is probably the 21 . The Taj Mahal or the Sand Dunes as the backdrop for your favorite photograph. For the more adventurous traveler.

Although Chardham are accessible through a network of motor able roads. Yamunotri & Gangotri fall under Uttarkashi district in Garhwal region of Uttaranchal. Sacred Sikh shrine of Hemkund Sahib.TOURISM SECTOR most captivating holiday that can be spent at India. SPECIAL FORMS OF TOURISM For the past few decades many forms of tourism are becoming more popular. the journey (Yatra) is done from the west to the east starting from Yamunotri. Auli & the legendary Valley of Flowers.Jaipur) has made a firm footing on the tourist map of the world. TRADITIONAL TOUR IN INDIA Traditionally. particularly: 22 . then proceeding to Gangotri & finally to Kedarnath & Badrinath. Panch Badris.Agra . Over the years the Golden Triangle (Delhi . arduous trails remain the ancient sanctuaries of faith for fulfilling experience. The holy pilgrimage of Kedarnath nestles in Rudraprayag. skiing paradise. Badrinath falls under Chamoli & also house three out of five Panch Kedar.

such as art museum tourism where the tourist visits many art museums during the tour. such as Delhi. or opera tourism where the tourist sees many operas or concerts during the tour. Banglore. Chennai. Ahmedabad. This type of tourism may also include specialized cultural experiences. etc. CULTURAL TOURISM It includes urban tourism. 23 . visiting historical or interesting cities. 2. Amritsar. or adventurous sports such as mountaineering and hiking (tramping). and experiencing their cultural heritages.TOURISM SECTOR 1. Mumbai. ADVENTURE TOURISM This type of tourism involves travel in rugged regions.

such as Versailles and the Taj Mahal. 24 . such as cooking classes with a famous chef or crafts classes. EDUCATIONAL TOURISM It may involve travelling to an education order to institution. take a wooded retreat or some other destination in personal-interest classes. famous places in the history of gardening. GARDEN TOURISM It means visiting botanical gardens.TOURISM SECTOR 3. 4.

square dance cruises. MEDICAL TOURISM It is used for advanced care that is not available in one's own country. abortion. e. 8. such as old canals. Athens. 6.g. 9. 7. HOBBY TOURISM Tourism alone or with groups to participate in hobby interests. euthanasia for non-citizens is provided by Dignitas in Switzerland. railways. etc. etc. in the case that there are long waiting lists in one's own country for use of free or cheap health care organisations for what is illegal in one's own country. Examples might be garden tours. etc. 25 . or to experience something pertinent to the hobby. to meet others with similar interests. Cracow) or industrial sites. HEALTH TOURISM It means usually to escape from cities or relieve stress. euthanasia. HERITAGE TOURISM It is visiting historical (Rome. often to "health spas". POP-CULTURE TOURISM This tourism refers to tourism by those that visit a particular location after reading about it or seeing it in a film. battlegrounds.TOURISM SECTOR 5. perhaps for some 'fun in the sun'. for instance.

Rainforests (Belize) and Hiking (Lapland). for tax purposes or to avoid being resident in any country. Also in this category is vacationing at the winter home of the tourist's favorite baseball team. GAMBLING TOURISM 26 .TOURISM SECTOR 10. golf and scuba diving are popular ways to spend a vacation. 14. Temples and stupas of Nepal for the Hindus and Buddhist. PILGRIMAGE TOURISM Pilgrimage tourism refers to ancient holy places (Rome and Santiago de Compostela for Catholics. 13. etc. such as Safaris (Kenya). 11. and seeing them play everyday. 12. ECO TOURISM It means sustainable tourism which has minimal impact on the environment. Mount Athos or Painted churches of northern Moldavia for the Orthodox). religious sites such as mosques. SPORT TOURISM Skiing. or national parks. shrines. PERPETUAL TOURISM It is mainly for wealthy individuals who are always on vacations. some of them.

TOURISM SECTOR This tourism refers to tourism to Atlantic City. Las Vegas. 27 . Macau or Monte Carlo for the purpose of gambling at the casinos there.

TOURISM SECTOR MARKETING MIX Physical Evidence Product Price The Seven P’s of Tourism Marketing Mix Place Process People Promotion 28 .


comfortable and beyond expectations convenient trip. hotel reservation Customer friendliness. the accommodation and facility as well as the entertainment at the destination all form the tourism product. The views of the location travel to the destination. The tourism product. A grade service at every stage Potential Product The possible evolution to distinguish the offer 30 . Each of these components has its own significance in the product mix and in the absence of even single components. which is mainly the destination. spectacular sights. Thus it is a composite product combination of attraction.TOURISM SECTOR product is the combination of tangible and intangible elements. Components of Tourist Product. the product mix is incomplete. BENEFIT MEANING WITH RESPECT TO THE TRAVEL AND TOURIS INDUSTRY Core Benefit The fundamental benefit or service that the customer is buying Basic. good food Augmented Product That meets the customers desires Prompt services. functional attributes Set of attributes/conditions the buyer normally expects Traveling Basic Product Expected Product Ticketing. can only be experienced. facilities and transportation. music Totally customized tour packages.

is to operate at two levels. E.g.g. At the same time. Air price changes tourism package also changes. Hotels. There is also small agents spread all over the town who plays a role of place. All are included in tourism package. and to take care of the price elasticity of demand. in which the travel and tourism business responded to their highly complex pricing circumstances. etc.TOURISM SECTOR  PRICE Pricing in tourism is a complex process. E. The first level is corresponds with the marketing strategy. Seasonality is the most important factor in pricing. A very important way. Large travel 31 . Pricing also depends on Seasonality.  PLACE Different distribution strategies can be selected for Tourism marketing. value for the money. The second level corresponds to the marketing operations or tactics where the prices are manipulated to match the current demand and competition. Geographical location of the destination affects the pricing decision. Internet is also used widely. Pricing is also subject to government regulations. Tourism as a product is distributed as a travel. To match demand and supply tourist managers try to get either discount. seasonality factor and varying demand cannot be overruled. which concerns with the product positioning. Pricing also depends on the Geographic location of the destination. Pricing is also based on competitors pricing. Pricing of the tourist product is a complex matter because of its composite nature. long run return on investments etc. Taj is the tourist attraction in India. if Hotel charges change then also tourism package changes. Railways. The objective of pricing in any other firms is to fetch a target market share. Pricing includes the prices of other services like Air travel. Bus. to prevent competition.

TOURISM SECTOR companies like Thomas Cook. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. They use electronic. because in most of the case the tourist destinations many be natural. away form the  location at which services are performed or delivered  To facilitate the purchase of service in advance Different distribution strategies may be selected to reflect the company’s overall objectives. historical attraction. Ticket booking can also be done through the Internet and payment is made with credit card. bus for local sight seeing. who buy tourism products in bulk and make them available to travel agents who are retailers. hotel accommodation. The uniqueness of tourism industry is predominant position of intermediaries. But. communication are important for the development of the tourist center. The middleman may be tour operators. which are bought by the tour operators are airline seats. print all sorts of media they use. they may also sell directly to customers. Cox & Kings. The tourism marketer may not have adequate choice of the tourist center. transportation.  PROMOTION Advertising and sales promotion in Tourism can be very effective when supplemented by publicity and personal selling. The latest mode of reaching the tourist is through Internet. Public or PR (Public Relation) 32 . SOTC. infrastructure facilities. etc. The range of tourist products. and it is highly promoted industry. The two major functions performed by the distribution system in tourism marketing are: To extend the number of points of sales or access. etc they act as a wholesalers and these wholesalers also act as a retailer.

is included in people. that how they treat tourist. etc they are the people. Advertising and sales promotion activities in tourism can be very effective when supplemented by publicity and personal selling. In people local people are very important. Research shows that about 80% of the tourist visited different places on the persuasion of their friends and relatives and also their own judgments. 33 . staff of travel companies. etc. The promotion task simplifies the activities of informing. Brochures are another form of communication provided by tour operators to stimulate customers and motivate them to buy. Creation of awareness is an important factor in the formulation of marketing mix for the tourism industry. sales support and public relation. Word-of-mouth is a very important tool of promotion in tourism.  PEOPLE It plays a most important part in tourism. Travel Company also like Railways. Travel Company. The travel agents. Normally a tourist assures a tourism quality like hotels. The promotion mix plays a vital role as the users of service feel high degree of involvement and uncertainty about the product and their role in buying process. guides. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations. publicity.TOURISM SECTOR plays an important role in tourism. persuading and influencing the decisions of potential tourists. Advertising messages may range from subtly attractive visual messages and symbols designed to appeal and stimulate travel desire and needs to simple sales announcements drawing attention to specific product offers. Some of the important aspects of promotion are advertising. sales staff. It is also through recommendation of friends and relatives this is a biggest promotion. Air.

contracts have to be entered with the 34 .It is a composition of series of  operations that are required to plan a tour. Travel guides especially. Preparation of itinerates ----. Hence it is imperative that they have to be at their best at all times. Liaison with providers of services --. The airline and transportation crew interact with customers while traveling.Before any form of travel is  sold over the counter to a customer.  PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry. The tourist guides. thorough knowledge of the places. who interact with the customers at the tourist location. tact to transform the occasional tourists into habitual ones. The sequential steps involved in the delivery of the tourist products are: Provision of travel information --. are expected to have a lot of patience. These contract persons must be trained on interpersonal skills as well as knowledge of the product.The information regarding the  travel is provided at a convenient location where the potential tourist seeks clarification about his proposed tour. The sales personnel are responsible for dealing with the customer behind the counter. The resort or hotel representatives enter to the needs of the tourist when they reach the destination. linguistic skills etc. all form the people element in tourism marketing. good sense of humor.TOURISM SECTOR The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing.

telephone booth also form a part of the physical evidence. and design of the resort. comfortable seats while traveling.TOURISM SECTOR providers of various services including transportation companies. Provision of foreign currency and insurance --.In case of foreign  travel the final task provide foreign currency as well as insurance  PHYSICAL EVIDENCE The tourist attraction. product image and status. hotel accommodation. information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets. As the product. in tourism is intangible. 35 . Planning and costing tours ----Once the contracts and  arrangements are entered into. this will depend on the tour selected as well as individual requirements. coaches for local sightseeing etc. `Ticketing ---. which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money. route maps. then the task of planning and costing the tour. etc. which is done by providing an elaborate brochure. layout. the sign posts that indicate directions. natural service scope. which is an expensive for the customer must be tangibilised with the help of tangible items like. There is a need to describe fully the product. Printed matters such as brochures also play an important role in the development of tourism. which must be matched when the product is delivered.The computerized reservation system has in recent  years revolutionized the reservation system for both rail and air travel.


Holiday As A Base Demand As A Base Geography As A base Psychography As A base Demography As A base Socio-economic As A base Purpose As A base Age As A base


Market Segmentation




Though there are a number of bases for segmentation of tourists, one of the most important is Lifestyle. Traveling decisions are fantastically influenced by changing lifestyles. They are also affected by other factors such as level of income, availability of leisure time, etc.




Mass market Popular market Individual market


Primary Secondary Opportunity


International On the basis of regions, cities, etc.

Psychography 38



Personality motive Knowledge Demography Age Sex Religion Socio-economic Rich, Poor Rural, Urban Literate, Illiterate Purpose Business Travel Cultural Tourism Common Interest Convention Age Teens Youth Seniors

Such segmentation is useful when deciding the offerings to target a particular segment. For example,
The mass market consists of vacationists that travel in large groups

and prefer all-inclusive tours. They are generally conservative. The popular market consists of smaller groups going on inclusive or

semi-inclusive tours. This group includes pensioners and retired people. The individual market consists of chairmen, senior executives, etc.


Teens and youth might prefer adventure holidays whereas senior citizens would probably prefer more relaxing vacations. For example. but once they have children they would prefer family vacations where there are plenty of activities to entertain kids. consumption of services might change. 40 .TOURISM SECTOR  As the lifestyle changes. a newly married couple might prefer romantic holidays.

forests. Diversity of culture. as you will find the climate hot. There is so much to explore in India. heritage and locations.TOURISM SECTOR SWOT ANALYSIS  STRENGTHS India’s geographical location. a blend of various civilizations and their traditions: India’s diversity is its greatest strength. cold and warm all at the same time in different locations.  WEAKNESSES Lack of adequate infrastructure: 41 . Also its location is not very out of reach but easy to travel. as there are many modes of transport to reach here. The different languages. humid. One cannot be tired of exploring its diverse culture. mountains and beaches: India is not only a vast country but also a beautiful country with world famous natural locations. India has all types of seasons at the same time because of its tropical nature. which attracts lots of foreign tourist everyday. dialects and other religious and cultural customs and traditions are all the sources of attraction in India. a culmination of deserts.

TOURISM SECTOR It is a major drawback. The Indian tourism industry should take this as an opportunity and push forward its plans. villages. It is not the case of less money but the money is not being utilized in the right places and in the right manner. The airlines in India. beggars and elephants. Renuka Chaudhary a very intelligent and practical woman who would like to develop India tourism. An intolerant attitude among certain sections of people: This is among the people who do not like the foreigners and their entry into the Indian Cultures as they feel that they will change the Indian Culture and attitude and replace it with foreign culture. The Indians have not made any efforts to change this image and this has proved very costly as foreigners still think of Indians as illiterates and narrow-minded  OPPORTUNITIES More proactive role from the government of India in terms of framing policies: The government is supporting India tourism industry with the recent appointment of Mrs. are inefficient and do not provide basic facilities at airports. for example. No proper marketing of India’s tourism abroad: Foreigners still think of India as a land of snake. Allowing entry of more multinational companies into the country giving us a global perspective: 42 . The road condition in India is very bad.

 Threats Economic conditions and political turmoil in the other countries affects tourism: As a result of this people are afraid to venture outside their own homes for fear of terrorist attacks and threats to their lives.: Thomas Cook says “Travel Now Pay Latter. So if the Indians themselves travel around India the foreigners will feel confident to come to India.g. plenty of job opportunities. Singapore in promoting tourism: There are hardly any tourists who confidently come to India and if the other countries offer better packages and places then there is no reason why the tourists should visit India The important task is to get tourism accepted as an instrument of development and national integration. Growth of domestic tourism: Indian tourism will only develop if the roots are strong.” Affordable traveling at leisure. For this it is necessary to create awareness of India’s charms as a tourist paradise and simultaneously addressing the important issue of toning up infrastructure and then getting 43 .TOURISM SECTOR This is going to develop and build the confidence in the minds of the foreigners who would like to explore India. For e. Aggressive strategies adopted by other counties like Australia.

 Social: The general perception for tourism destruction of the social fabric of a place. Govt. tourist operators.TOURISM SECTOR down to marketing the product in a pragmatic and result oriented manner. Increase in spend has led to increase in the number of luxury hotels. Indian hotels charge about 40% tax compared to other Asian countries where it varies between 3% and 6%". PEST ANALYSIS Environmental influences can be analyzed by using the PEST analysis. this has led to the tourism boom.  Economic: The criteria here is the more the people spend the more the industry grows. As we are concentrating on the International tourists. airline industry.  Political/Legal Political factors are the main driving force of the industry. 44 . The more the tourists coming at the place the more the risk of that place loosing its identity. Law is different for different country & is the major determinant for the industry. All segments of the tourism trade should get together ands hammer out a strategy taking into account the ground realities and demands of the future. hotel industry. support & co-operation to Indian Tourism Industry. Downfall of tourism industry because of unconducive political environment e. & increase in air industry. “Tax paid by tourists in India is the highest in the world. railways and roads.g. Kashmir.

TOURISM SECTOR  Technology: Better technology in cheaper cost to remote and inaccessible area. It is very much necessary to have better technology to have that place on world tourist map. It can help the country to get connected to the world. TOURISM IN INDIA 45 .

with a long history and diverse culture. In 2004. and the Indian Ocean). India offers a wide array of places to see and things to do. Bounded by the Himalayan ranges in the north.the ninth highest in the world. Bay of Bengal.TOURISM SECTOR India is one of the popular tourist destinations in Asia. India is also ranked among the top 3 adventure tourism destinations. and surrounded on three sides by water (the Arabian Sea. foreign tourists visiting India spent 15. One can expect to spend 46 .4 billion USD .

The cosmopolitan nature of the city has only added to the beauty and glory of it.  AGRA 47 . ancient and modern in every stream of life is the soul of Delhi. the Bahá'í House of Worship is one of the most famous landmarks in the Delhi. and India Gate and the Magnificent President's house. A melting pot of cultures and traditions.  DELHI Delhi. mystic subcontinent that is India. The Humayun's tomb and the Red Fort. and power of politics is what Delhi is all about.750 in 2005 dollars for a two week visit. Big gardens. ancient structures. Delhi is famous for its wide roads and crisp winters. religions and castes Delhi is true to its democratic nature. A fine blend of old and new.known in India as the "Lotus Temple". Delhi has ruled always from the mythological days to the present. wide roads. Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and shopping goods are found in Delhi. the Aravali ridges and the Yamuna river stand a mute witness to it. One of the few places in India where colours of nature changes with the seasons. the Jama Masjid and the Lotus temple. staying in accommodations equivalent to Western ones.TOURISM SECTOR about $1. Tughlakabad fort and the Qutab Minar. The rulers left behind their trade marks in the architecture. Delhi. the capital of the vast.

Sariska. Agra (site of the Taj Mahal). one of the world's greatest architectural achievements. more popularly known as Mumtaz Mahal.  RAJASTHAN-THE LAND OF KINGS 48 .TOURISM SECTOR Perhaps India's best-known site is the Taj Mahal. Some well known national wildlife sanctuaries include Corbett. It was built between 1631 and 1653 by Emperor Shah Jahan in honor of his wife. Ranthambore. and Jaipur. Kanha. many of which are unique to the subcontinent. and 250 kilometers from Jaipur. of which 19 fall under the purview of Project Tiger. Delhi is approximately 200 kilometers away from Agra. The Taj Mahal serves as her tomb. Periyar. The country's protected wilderness consists of 75 National Parks of India and 421 Sanctuaries. Its climatic and geographic diversity makes it the home of over 350 mammals and 1200 bird species. Arjumand Banu. One of the popular tourist circuits is called the Golden Triangle: the cities Delhi. India also has a large variety of protected wildlife. and Bharatpur.

Major visitor attractions in Rajathan include: 1. Mount Abu is also one of the world famous tourist place.Rajasthan. famous for its blue homes and architecture. the "Land of the Kings". is one of the most attractive tourist destinations in Northern India. Jodhpur. Jaipur . fortress-city at the edge of the Thar Desert. Rajathan. 4. Jaisalmer is famous for its golden fortress. 49 . Barmer and surrounding areas offer perfect picture of typical Rajasthani villages. Shown here is the Hawa Mahal in Jaipur. 3. 6. 5. 2. famous for its rich history and royal architecture. Bikaner is famous for its medieval history as a trade route outpost. The vast sand dunes of the Thar Desert attract millions of tourists from around the globe every year.The capital of Rajasthan.TOURISM SECTOR Rajasthan has a rich history and culture making it one of the most popular tourist destinations in India.

3. Jammu and Kashmir is 2000 meters above sea level. Mathura. 2. Khajuraho. Varanasi. Srinagar Jammu Leh Amarnath Vaishno Devi Other cities of interest in Northern India include Gwalior.TOURISM SECTOR  JAMMU AND KASHMIR-THE LAND OF HEAVENS The Manasbal Lake near Srinagar. and Haridwar. 4. 50 . 5.Tourist destinations in Jammu and Kashmir include: 1.

Goa.TOURISM SECTOR  GOA The sunny beaches of Goa attracts millions of tourists every year. With the rule of the Portuguese for over 450 years and the consequential influence of the Latin culture. a tiny emerald land on the west coast of India situated between the borders of Maharastra and Karnataka. famous for its excellent beaches. the classical and ethnic dance forms and a variety of festivals. Western influence is evident in the dress and food habits. is better known to the world at large as the former Portuguese enclave on the Indian soil. who have lived together peacefully for generations. religion. Not only the proportion of Christians (almost all of whom are Catholics) in the total population of Goa much higher than that obtaining in most of the other States. art and beauty of the nature. 51 . the general way of living is also markedly different. Ancient and medieval architecture. Goa presents a somewhat different picture to the foreign visitor than any other part of the country. and temples. pristine sea beaches. all in combine attract tourists from far off places to explore this state to a have a divine exposure of love and hospitality.  ORISSA-SPIRIT OF Buddhism Orissa has been a preferred destination from ancient days for people having interest in spirituality.Goa is another popular destination. and the general life of the people is quiet and peaceful. nature at her beautiful best. the Hindus and the Catholics. A striking feature of Goa is the harmonious relationship between the two principal religious communities. culture. churches.

2. The silent stones sing out songs of peace and non-violence. Recently a massive statue of Thiruvalluvar has been installed here. has The kept spirit that alive of have Buddhism and the Buddha in its womb. viharas. chaityas and sacred relics in caskets. Precious fragments of a glorious past come alive in the shape of stupas. 4. excavated monastries. Some of the more popular temple tour destinations include: 1. Arabian Sea and the Indian Ocean. Buddhism still haunts the very air of Rock-edicts challenged time stand huge and over-powering by the banks of the river Daya. located at the tip of India. on the banks of river Birupa. The surrounding hills of Langudi and Kayama stand as mute witness to the quirks and twists of history.TOURISM SECTOR Orissa ancient Orissa.The capital of Tamil Nadu has the second longest beach in the world. Chennai . rock-cut caves. temple. rock-edicts. Lalitgiri & Ratanagiri.  TAMIL NADU Tamil Nadu has a rich culture and offers a wide selection of temples famed for their architectural beauty. in the world. Rock-edicts of Ashoka are a bonus for your eyes. The torch of Buddhism is still ablaze in the sublime triangle at Udayagiri. 3. Rameshwaram is famous for the longest corridor Madurai is known for the beautiful Meenakshi 52 . the Marina Beach. is at the confluence of the Bay of Bengal. Kanyakumari.

 KARNATAKA The southern state of Karnataka offers: 1. The Western Ghats offer many other places of exceptional beauty like Agumbe. and Rockfort temple. Kumbakonam. 53 . The Belur and Halebid temples are famed for their sculptural beauty. Sravanabelagola has a Jain temple dedicated to king Bahubali. has a wonderful temple dedicated to Sarada devi. Srirangapatna. The Mahamaham festival is held here once in every twelve years and attracts millions of devotees to the place. is also significant for its history. Thanjavur has the famous Brihadeeswara temple. 7. Mysore. known for the numerous temples in the town. 7. 8. 2. KRS Dam. has palaces. 3. attracts a huge number of pilgrims. 8.. The statue is massive and a Maha Masthaka Abhishekham performed one every year. Bangalore. where nearby fortresses can be found (Tipu's). 5. about 140km from Bangalore. the IT capital of India. The famous hillstations Kodaikanal and Nilgiris Tiruchirapalli known for its Akhilandeshwari temple offer the visitors a welcome relief from the usually hot climate in the state. several temples. Hampi the city of ruins (1500's when the Muslim kings destroyed the prosperous Vijayanagar empire). Sringeri. Horanadu etc. located in the western ghats.TOURISM SECTOR 5. 6. a Hindu temple atop Chamundi hills. 4. 6.

Kodagu. lagoons.  KERALA-GOD'S OWN COUNTRY Kerala.Kerala is an evergreen lush state."God's Own Country". nicknamed as "God's own country". The state has its own tourism brand name . Madikeri. The government of Kerala offers tourism packages related to Ayurveda also. It is one of the most haunted visits of tourists in India. Kerala is also known for its Ayurveda. which has super-brand status. The major attractions in Kerala include: 1. is one of the most beautiful states in Southern India. Kemmanagundi all places of immense natural beauty. Kerala is famous for its backwaters and lagoons. 54 . tropical beaches and spice farms. Backwaters. Talakaveri. The state was nicked as one of the "10 paradises of the world" by the National Geographic traveller. Shown here is Munnar.TOURISM SECTOR 9. tucked away in the southern corner of India. in Kerala.

foreign trading vessels and invaders from across the seas. The beauty of Maharashtra is in its forts. maharashtra  MAHARASHTRA Maharashtra with its diverse geographical features provides a range of tourist centres. 6. 4. 5. Hill stations at Thekady and Munnar Enchanting waterfalls at Athirapilly and Vazhachal An exquisite flora and fauna at its wildlife santuries. The state has a 720-km coastline dotted by rugs standing as mute witnesses down the ages to the march of warrior kings. It has a lot to offer to a visitor. meaning the Land of Rocks. so much so that it is called 'Dagd-Ancha Desh'. 3. Its historical monuments.TOURISM SECTOR 2. caves and temples. The housboats of Alapuzha. its features are such that any tourist will definitely find something of his interest from 55 .

Today. wildlife sanctuaries. The intricately carved caves of Ajanta. duty free shops. catering. temples. It is also the centre of a healthy theatre culture. Shirdi. the capital. entrusted with the task of helping develop tourism infrastructure and promoting India as a tourist destination. GOVERNMENT RELATED TOURISM ORGANIZATIONS India Tourism Development Corporation (ITDC) was established in 1966 as an autonomous public sector corporation. Mumbai is India's answer to Hollywood. event management.TOURISM SECTOR among its beaches. forts. 56 . and entertainment and shopping. in-house travel agency. publicity. ITDC provides a complete package of tourism services including accommodation. it is one of the world's truly great cosmopolitan metropolises. Mumbai. Trimbakeshwar. Bhimashankar etc are a refreshing experience and make a fascinating whole. bird sanctuaries etc. Also known as the First city of India. caves. Being the economic powerhouse of India Mumbai is the most affluent and industrialised city in the country today. travel-related services. Ganapatipule. Religious places like Pandharpur. Nashik. Lively and pulsating. Its tradition of glamour and showbiz makes it the city of dreams. Ellora and Elephanta highlight the Indian heritage and the spellbinding Indian Culture. cities. Tuljapur. producing more films each year than any other county in the world. hotel consultancy. can well claim to be (after Kolkata) the second cultural centre of India.

catering. Sound & Light Shows. THE CORPORATION'S ACTIVITIES Accommodation.a turnaround that no other tourism corporation in the country would have ever achieved in such a short time. Catering. New Projects Implementation. Andhra Pradesh Development Corporation (APTDC) has added an array of function to its lists of tasks. From just providing information to tourists. Adventure Tourism. Package Tours. Tourism Infrastructure Development.2002. The organizational structure of the corporation has also been recast keeping in mind the growth & result oriented development activity in all these spheres. & such other service that have become essential for ensuring tourist infrastructure & service. Eco-Tourism.99 was Rs. with a determination to show commendable performance. Water Sports.328 lakh & this went on to become a whopping Rs.2004 lakh at the end of the financial year 2001 . it has gone into serious business like accommodation. The Corporation chalked out an action plan covering all these vital functions.TOURISM SECTOR Over the past four years. Conducted Tours. THE TURNING POINT The turnover of the Corporation in 1998 . Leisure Cruises & Pleasure Boating. 57 .

The visitors from other states come to different destination in Andhra Pradesh. 11 mini vehicles. hills & valleys in Andhra Pradesh. 58 . Most of these tours are provided with accommodation.increasing challenges posed by such rapid development & resultant expectations. 4 semi-sleepers. the Corporation has reset its goals to maintain the tempo & meet the ever .TOURISM SECTOR Keeping this performance in view. 20 world famous Volvo coaches. mini vehicles and Qualis MUVs. At present 63 hi-tech coaches. TOURS CONDUCTED & PACKAGED TOUR: APTDC has given high priority to the second most important aspects in tourism development . 8 airconditioned hi-tech coaches. nature spots. As many as 54 Tour Circuits covered by the Corporation encompass all major pilgrim Centres.providing convenient conducted tours. OTHER STATE PACKAGE TOUR: The tour starting from other than Andhra Pradesh districts comes under Other State Packaged Tours. to a vintage coach. semi sleepers and hi-tech coaches. 1 vintage coach & 10 Qualis are being operated for Conducted & Packaged Tours from 8 Centres of Andhra Pradesh. The transport fleet has a wide mix of vehicles ranging from Volvo A/C coaches. leisure places. This augmented fleet has helped the Corporation introduce new tours and tour packages. Major expansion & revamping of the Transport Wing of the Corporation over the past three years have given a major thrust in this area.

Para-gliding. Besides camping and tenting facilities in far flung tribal areas. boat rides on the launches. Its luxurious transport network makes this Mountain State easily accessible with a fleet of coaches. accommodation and transport facilities. Having the largest chain of finest hotels and restaurants in the State with nearly 57 hotels. it provides a complete package of tourism services. All these properties are set in superb locations in the lap of nature. Himachal Pradesh Tourism Development Corporation (HPTDC) is a pioneer in the development of tourism infrastructure in Himachal. including accommodation. ice-skating and golf. institutions or those attending as delegates (& their spouses) at various conferences. Formed in 1972. catering. The HPTDC arranges sports activities like skiing. For instance. HPTDC also runs 62 restaurants and cafes. Tourist information centre are being run all over India and Himachal by HPTDC. employees from companies. having 950 rooms and 2050 beds. and even exclusive dinner parties on the boat can be arranged. KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION KSTDC whose second name has been Hospitality is the largest Travels Corporation of the State is a professionally run State Government Organization. river-rafting. 59 . trekking. serving a varied cuisine. Besides disseminating information's. including Himachal delicacies.TOURISM SECTOR CHARTERED SERVICES: APTDC can plan & organize leisure time activities for groups. transport and sports activities. both corporate & individual. vans and jeeps. they provide reservation.

promotional and regulatory arm of the J&K Government.nic. 10:00 am through 5:30 pm. KSTDC holds the mirror for the Karnataka’s art and culture. KSTDC has ever been redefining the Hospitality. Fax: 91-080-2272580 e-mail:. Department of Tourism. KARNATAKA. Telephone: 91-080-2212901 / 2212902 / 2212903. J&K.modern Aerotech Coaches. KSTDC with its Conducted Tours across the state taking you to the Renowned Cities gives an insight to the blend of culture and growth. 60 . INDIA.kar.560 001. It has greatly been possible because of the healthy suggestions by the patrons of the arts and culture.TOURISM SECTOR Established in 1971. Bangalore . Kasturba Road.For General Information: infn@kstdcbng. who visit the State from different parts of the world. 10/4. is the main developmental. Probably the most refreshing example of the Largest Democracy also brings the comfort of traveling with ultra. which is headed by the Director General of Tourism. CONTACT US KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION. The attitude of never say no has made this a success. This has mainly been possible with the team of Professionals who is been trained time and again to keep updated with the technology to offer better service. Monday through Saturday. {ISD} (Greenwich+5:30).in The Directorate of Tourism.

direct financial assistance is also given for conversion of residential houses as paying guest accommodation and for improvement of other facilities in the tourism sector. up-gradation and improvement of the tourism infrastructure in different parts of the State. The Directorate of Tourism is provided with and controls an Annual Plan • Budget. Regulation of the travel-trade by enforcement of provisions of J&K Registration of Tourist Trade Act. Rs 20 million are earmarked for promotion and marketing of various destinations through the print and electronic media. tour operators and travel writers from within the country and abroad to different parts of the State. Tourist Bungalows in various resorts. which averages Rupees 160 million. It operates and manages Government accommodation in Tourist Centres at Srinagar and Jammu. In addition. Hotels. as well as for sponsoring participation of the State's traveltrade delegations in various Travel Marts and Expos within the country and abroad. The bulk of this amount is earmarked and utilized for providing incentives to the private-sector in the form of interest subsidy on loans advanced by various financial institutions for setting up or upgrading various tourism units. The commercial activities in the tourism sector from the Government side are looked after by a public sector corporation know as the Jammu and Kashmir Tourism Development Corporation (J&K TDC). The Department also conducts Familiarization Tours of leading travel agents. The Corporation also runs a Travel Division. On an average.TOURISM SECTOR Its main role comprises of: • Overall planning and execution of schemes for the development. which organizes 61 . • • Promotion and marketing of various tourist destinations and products of the State. and the Tourist Complexes. Support to the private sector industry in the form of incentives for setting up various tourist facilities as well as for promotion and marketing of their products and services.

000 people.500 locations in more than 100 countries and employee over 20. to exotic destinations in India and abroad where everything is taken care of from beginning to end. of course. Customers don't have to do a thing except. have a good time. 62 . They couldn't expect any less from the people who invented travel for leisure. PRIVATE TOURISM ORGANIZATIONS IN INDIA  THOMAS COOK (visited) Thomas Cook is one of the world's leading international travel and financial services groups and serves over 20 million customers a year. They provide services to customers at 4. They offer the world's most enjoyable holidays.TOURISM SECTOR package tours to various parts of the State and also arranges transport facilities for the tourists. The Thomas Cook Holiday comes with a 150-year-old guarantee of eternally sunlit memories.

she replied that they provide various incentives and facilities like Group Tour. SOTC. age-group. 63 . Egypt. Coxs And Kings. Thomas Cook. she informed me that they have to look at the market level. Speaking about Tourism. strategy. aniversies and so on. they provide the entire gamut of services from customizing guided tours to arranging theme evenings. also about the special packages that are on discounts for families individuals packages as per the schemes. group tours to various destinations like Europe. In India. For those customers traveling in India. is provided to customers. They provide the customer services as per the tourists’ desires. she said that they apply various strategies. NewZealand. seasons. She informed about their Strength of the company that “Sky is their Limit”. their major competitors being Keasri. tourism sector is fast booming resulting in market competition among tour operator she spoke about various services offered like individual tours. she explained me how important it is to provide best services and make the tourist satisfied. and so on. China and so on . Cricket Matches. Anchal laungani Customer Relationship Executive. And also providing extra facilities and special packages to regular customers. Incentive Tour. resort holidays with Club Med and luxury cruises with Star Cruises. VISIT REPORT TO THOMAS COOK In the afternoon conversation started with Ms. Raj Travels and so on. According to her views. Asking about the competitors strategy.TOURISM SECTOR They strategic mergers and alliances with the world's leading leisure travel agencies allow the company to offer the Indian travelers a choice of world-class international holidays. Etc. Cunard and others. About the additional value to tourists. Further about the segmentation of the company. The tempting array of choices includes budget tours with Cosmos. Australia. They have huge turnover in excess of 100 crores and has captured almost a big part of the tourism industry. Awards. like wishing them on the occasions like Birthdays. corporate Travel.

All their business associates. They believe in honest.Totally dedicated. ease getting of visas. talking about the Indian economy.  KESARI TOURS Established in 1984. Kesari Tours is a premium travel company. Kesari have perfected their tour itineraries to meet the special needs of the Indian tourist abroad.TOURISM SECTOR At last. Also other important factors contributing to rising tourism sector are fall in air fares. No hidden costs and no compromise on sightseeing. That's what they earned out of their beliefs. they have made a promise to us. they will experience the same level of service and commitment. which offers world-class holidays in India and around the world. embassy support and givetake relations. transparent deals. branch offices and preferred sales agents are connected online and each one has complete access to the sophisticated reservation system for up to date information. Whether travelers visit their corporate office or any of their branches across Maharashtra and India. she stated that. if they make a promise to their customers. At Kesari Tours. they honor it. hard working team 64 . They strive for 100% satisfaction of tourists. it is resulting in higher growth level of economy. Immense goodwill.The motto of organization is 'No compromise on quality'.

raj travels and so on. their major competitors being Thomas cook. she said that they apply various strategies. cricket matches. tourism sector is fast booming resulting in market competition among tour operators. age-group. from couples to families. and so on. retail service of kesari. and so on . from youngsters to senior citizens. anniversaries. assistant manager. she replied that they provide various incentives and facilities like group tours. she spoke about various service offered like individual tours. she explained us how important it is to provide best services and make the tourist satisfied. corporate travel. About the additional value to tourists. also about the special packages that are on discounts for families individuals packages as per the schemes. new-zealand. she informed us that they have to look at the market level. china. and so on. 65 . Speaking about tourism . According to her views. Man Visit report to kesari In the attention conversation started with ms. incentive tours. they provide the customers service as per the tourists desires. cox and kings. everyone enjoys their tours to the fullest. Dipti patil . She informed the strength of the company . strategy. Australia. In india. are provided to tours to destinitions like Europe. Asking about the competitors strategy. seasons. Their team has a way of winning over hearts effortlessly with their professionalism and warm behavior. Further about the segmentation of the company. like wishing them on the occasions like their birthdays. And also providing extra facilities and special packages to the regular customers. awards. At Kesari tours. eygpt.TOURISM SECTOR strives for total customer satisfaction. Their personal touch ensures maximum repeat passengers. Etc. they have huge turnover and has captured almost a big part of the tourism industry.

 HIGHLIGHTS OF SOTC 1. SOTC operates from 26 branches with over 400 employees in India. Tanzania. Qatar. 3. Pioneered Package Tours in India.TOURISM SECTOR At last. A pioneer and market leader in outbound group travel. USA and UK. 66 . Bahrain. It is also active in the Incentive Tours and the Trade Fair Tours segments. ease getting of visas. UK. also other important factors contributing to rising tourism sector are fall in air fares . Canada. Today. embassy support and givetake relations. she started that. 4. Hong Kong and Singapore. 13 General Sales Agents in 14 countries abroad: USA. Customers Holiday Abroad and Pay Later in easy monthly installments. Launched Happy Holidays in 1997. Saudi Arabia. India's largest Outbound Tour Operator with a distribution network of 116 points across the country. Has a Customer Club called SOTC Holiday Club patronized by over 20. UAE. this division markets and operates foreign holiday packages under the SOTC World Famous Tours brand in India and in the big NRI markets of the Middle East. talking about the Indian economy. SOTC-A DIVISION OF KUONI TRAVEL INDIA LTD. Kuwait. 5. Oman.000 frequent travelers. Has a special tour for Pure Vegetarians and Jains. it is resulting in higher growth level of economy . 2. Today. Kenya. First to introduce package tours to NRI's.

employing over 800 trained professionals. By 1878. Awarded for Outstanding Performance in South Asia at the World Travel Mart 1999. the British administration departed. but bound by strong ties to India. Today. as well as the Royal Wagon Train and the Household Brigade. Artillery and Infantry.TOURISM SECTOR 6. 67 . Honoured by Switzerland with the renaming of Engel berg town as the ' SOTC Indian Village '  COX & KINGS Cox & Kings is the longest established travel company in the world. The Royal Air Force came under its wings. including the Royal Cavalry. Cox & Kings is a premium brand in all travel related services in the Indian subcontinent. The Royal Navy was next and in 1912. Cox & Kings stayed on and flourished. C&K were agents for most British regiments posted overseas. Introduced Namaste India Holiday Club in year 2002 giving opportunity to NRI's to discover India. and. Its distinguished history began in 1758 when it was appointed as general agents to the regiment of Foot Guards in India under the command of Lord Ligonier. helped to shape it. in its own way. Cox & Kings was witness to an exciting era in Indian history. 8. 7. Between 1750's and 1950's. In 1947.

which were unheard of. Customers chose it. In 3 years time (1979). & building customer confidence. and KUALA LUMPUR-the maiden tour was fully packed with 44 people!!! A big number in those days. a pre-departure get-together. mobile T. This was their Unique Selling Point & it spoke for itself. library. new attractions.V & intercom. using top class hotels. The aggressive marketing combined with several add-on features like inclusions of maximum sightseeing. The tremendous success & satisfaction of this tour paved way for Raj to hold its banner high & it continues to do so till it the choice of Hotels. catering to good food. were some of the inclusions. games on tour. BANGKOK. innovative ideas. SINGAPORE. Raj travels started with conducting & managing tours to Srinagar (the Switzerland of India) & to South India.TOURISM SECTOR  Raj TRAVELS A passion for Travel & a vision for creating innovative travel packages. Raj Travels introduced International tours. 68 . Awareness of the growing trends in travel trend. A quality product had to be with a high price tag. MANILA. MACAU. up to the demands of the more educated and savvy travelers. choice of Airlines. The growth & success can be attributed to its constant improvisation and introducing new features . PATTAYA. or choice of Destinations. They are proud to say that year after year they have improved on the product. HONGKONG. two driving forces saw the beginning of a Travel Company in a very modest way in Mumbai’s Masjid Bunder. adding new destinations. pro-active marketing. PENANG.

Night all these and more were brought to the discerning traveller. Rainforest Café. Holiday Park. Dinners at Planet Hollywood. Dinner on 107th floor of World Trade Center. Fantasia land. Kukenhof Gardens. Mt Rigi. only in a Raj Tour. Helicopter ride. Ride on MTR. 69 . Para Sailing. Madame Tussauds. the Singapore Zoo. Balloon ride. Hard Rock Café. Ski flight. TGV train ride.TOURISM SECTOR Orlando. Hovercraft ride Safari. Submarin ride. James Bond Breakfast at Schilthorn. Mt Titlis.

5 percent in Dec 2004 and tourist arrivals crossed 3 million mark for the first time in 2004. Interesting feature of this growth is that it has come even as global tourism has dropped. Some tourists come from Middle East countries to witness the drenching monsoon rains in India. tourism industry registered a growth rate of 17. a phenomenon never seen in desert climates. at least enough to help revive the state's sagging tourism industry. One of the major beneficiaries this year is Kashmir.2%. if not completely. 16. the foreign exchange earnings increased from Rs. The disaster was expected to have a negative impact on 70 .3% in foreign tourist arrivals. Kerala for its scenic beauty. as tourist arrivals in India rose 23. due to the September 11 terrorist attacks in the United States. and the Iraq war. Many of them escape from the summer heat on the plains to resorts in the Himalayan Mountains. which has been the highest in last 10 years. the number of Indians traveling has also increased. The visitors are pouring in from all over the world: Europe. At the same time.TOURISM SECTOR BOOMING TOURISM INDUSTRY The year 2004-05 saw tourism emerging as one of the major sectors for growth of Indian economy. the outbreak of Severe Acute Respiratory Syndrome in East Asia. Khujraho for its sculptures and temples. where a cease-fire between India and Pakistan has reduced violence. Goa for its beaches and some pilgrimages are the most important. Domestic tourists are also fueling the industry's revival. Similarly in the last year. Southeast Asia and Australia. India's tourism industry is thriving due to an increase in foreign tourists arrivals and greater than before travel by Indians to domestic and abroad destinations. Even the disastrous tsunami didn't affect India's tourism industry.429 crore to 21.828 crore up to December. Agra for Taj Mahal. Foreign exchange earnings grew at an even higher rate 30. Africa. Among the most favoured tourist destinations in India.

which includes new mechanism for speedy implementation of tourism projects. India is booming in the information technology industry and has become the IT center. handicrafts and construction.  TOURISM’S CONTRIBUTION TO INDIAN ECONOMY It is not hidden that tourism is among India's important export industries. Foreign exchange earnings from tourism during 2003-04 were US $ 3. special capacity building in the unorganized hospitality sector and new marketing strategy. and sparking new interest among overseas travellers. the upward trend observed in the growth rate of Indian economy has raised middle class incomes. Tourism also contributed to the economy indirectly through its linkages with other sectors like horticulture.) It is estimated that total direct employment in the tourism sector is around 20 million.TOURISM SECTOR India's tourism in terms of large-scale cancellations of tourists to India but nothing of that sort was seen. agriculture. 71 . Aggressive advertising campaign "Incredible India" by the government has also had contribution in changing India's image from that of a land of snake charmers. Indian government adopted a multi-pronged approach for promotion of tourism.  MEASURES TAKEN FOR TOURISM PROMOTION Recently.  REASONS FOR THIS BOOM There could be several reasons for the buoyancy in the Indian tourism industry. Besides being an important foreign exchange earner. tourism industry also provides employment to millions of people in India both directly and indirectly ( through its linkage with other sectors of the economy.429 crore). poultry. tourism has already emerged as an important segment of the Indian economy. Also. development of integrated tourism circuits and rural destinations. First. prompting more people to spend money on vacations abroad or at home.533 million ( Rs 16. Even with comparatively low levels of international tourist traffic.

 RECENT DEVELOPMENT IN TOURISM INDUSTRY India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. More than 6500 taxi drivers. Japan. The theme of pavilion was the Buddhist pilgrimage in India. Malaysia and Canada. Even with the recent surge. Thailand. Multi promotional activities undertaken by Tokyo office drew a large crowd to India Pavilion. Incredible India campaign on prominent TV channels and in magazines across the world were among the few steps taken to advertise Indian tourism. Road shows in key source markets of Europe. The Korea’s leading newspapers published on the front page the Incredible India booth’s photographs highlighting various aspects. roads and other infrastructure to global standards. from Rs 325 crore in 200304 to Rs. Government also took several other initiatives to promote Indian tourism industry and increased the plan allocation for tourism i. restaurant owners and guides trained under the programme. in order to attract more visitors. However. which added colours to the entire travel show. 500 crore in 2004-05. In addition a task force was set up to promote India as prominent health tourism destination. cleanliness and warm hospitality through a process of training and orientation was launched during 2004-05. The aim was to rebuild that sense of responsibility towards tourists among Indians and reenforces the confidence of foreign tourist towards India as a preferred holiday destination.TOURISM SECTOR A nation wide campaign. The live Yoga performance and Indian traditional snacks at the pavilion were enjoyed very much by the visitors 72 . tourist arrivals are just a mere percentage of those in such popular Asian destinations like Bangkok and Thailand. for creating awareness about the effects of tourism and preservation of our rich heritage & culture. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China. India still needs to upgrade its airports.e.

in 1872. for a fee. The next year he chartered a train and steamer for an excursion to Scotland for 330 people. In 1851 Cook arranged ocean steamship travel and accommodations for more than 1. A religious Englishman called Thomas Cook in 1841 arranged. So by 1845 he had become the first full-time travel agent. Tours to Europe and Middle East were also conducted and.TOURISM SECTOR ARTICLE  TOURISM – THE FIRST COMMERCIAL VENTURE. Thus the first bona fide travel agent was Thomas Cook.000 visitors to the World Exposition in London and in 1856 he operated the first escorted “grand tour” of Europe. he was a man of vision and was convinced that there was a need for a skilled “travel arranger”. operating train excursions from Leicester.50. While Cook himself did not make a profit on this first venture. the first around the world tour was conducted. a one –day rail excursion from Leicester to Lough borough for 540 members of a temperance league. 73 .

far east. are serious problems that have a significant affect on tourism. And. middle east. problems related to these sectors should be addressed along with the fundamental issues like infrastructure and corruption. a substaintial portfolio of holiday destinations in india and domestics and international. Questionaire Kesari tours & travel Interview with: dipti patil (assistant manager) What kind of tours you offer? Kesari today has to its credit. to fully exploit these sectors.TOURISM SECTOR CONCLUSION Wars. To maintain such a high growth rate and increase the employment opportunities also at the same rate. tsunami and bird flu etc. Infrastructure in India has improved but still it is far from what is required to become a world tourist destination.Resolving these issues will itself help in overcoming other smaller problems mentioned above. Another one is the infamous corruption of India. But. africa. Infrastructure is one primary problem to many industries in India. kesari spans the indian ocean. Government of India has a target of 10% GDP growth rate. these are not the elementary problems. with the present growth rate at around 8%. it has to exploit the highly potential and growing sectors like Tourism. 74 . which is a major obstacle to the tourism industry. Operating in more than 100 destinitions in india and 1000 world wide.

TOURISM SECTOR north america and australia. they have opened our house in mahim because it is the heart of mumbai. Kesari offers domestic as well as international tours. Branches of kesari are in pune. 3) 75 . hydrabad. l. ahmdabad. but our main office is in mahim. nagpur. road. banglore. thane. 2)where is your main branch? Office of kesari is located in most of all famous cities. Great value holidays coupled with exclusive specialist knowledge and extensive personalised service.j. kolhapur.


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