T h e 3 m o u n ta in s tr e a m s



Tourism is the act of travel for the purpose of recreation and business, and the provision of services for this act. Tourists are people who are "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited" (official UNWTO definition). The distance between these two places is of no significance. A more comprehensive definition would be that tourism is a service industry, comprising a number of tangible and intangible components. The tangible elements include transport systems - air, rail, road, water and now, space; hospitality services - accommodation, foods and beverages, tours, souvenirs; and related services such as banking, insurance and safety and security. The intangible elements include: rest and relaxation, culture, escape, adventure, new and different experiences.

Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travelers. Consequently the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals. The term tourism is sometimes used pejoratively, implying a shallow interest in the societies and places that the tourist visits. Wealthy people have always traveled to distant parts of the world to see great buildings or other works of art, to 3

TOURISM SECTOR learn new languages. Tourism Society of England defined it as "Tourism is the temporary. to experience new cultures." In 1976. which directly relate to the entry. short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. city or a region. International Association of Scientific Experts in Tourism defined Tourism “In terms of particular activities selected by choice and undertaken outside the home environment. mainly of an economic nature." Hunziker and Krapf. "Tourism is the totality of the relationship and phenomenon arising from the travel and stay of strangers." In 1981. DEFINITION  DEFINITION OF TOURISM One of the earliest definitions of Tourism was given by the Austrian Economist Hermann Von Schullard in 1910. provided that the stay does not imply the establishment of a permanent residence and is not connected with remunerative activities. As long ago as the time of the Roman Republic places such as Baiae were popular coastal resorts for the rich. "Sum total of operators.” 4 . stay and movement of foreigners inside and outside a certain country. or to taste new cuisine. in 1942. It includes movements for all purposes. defined Tourism as. He defined it as.

The origin of the word “tourist” date back to 1292 AD.TOURISM SECTOR  DEFINITION OF TOURISTS The terms tourist and tourism were first used as official terms in 1937 by the League of Nations. Tourists are:  Persons traveling for pleasure. 5 . health and domestic reason. A number of experts have defined the term: “Tourist is a person who makes a journey for the sake of curiosity for the fun of traveling”. Tourism was defined as people traveling abroad for periods of over 24 hours.  Persons arriving in the sea of sea cruise. It has come from the word “tour”.  Persons traveling for convention. traveling in the expectations of pleasure from the novelty and change experienced on a relatively and non-current round-trip”. “Tourists are the voluntary temporary travelers.

TOURISM SECTOR TOURISM: THE INDUSTRY Tourism emerged as the largest global industry of the 20th century. In the new millennium global economy will be governed by Technology. the range of airline services has considerably. It helps to earn valuable foreign exchange. Thanks to the increase in tourist traffic. passenger railways. 100 million additional jobs will be created by the Tourism industry in the next 25 years. This shows the important role marketing plays as competition and demand intensifies. coach and bus travel.  Accommodation Accommodation includes hotels. ranging from the biggest international chains recognizable worldwide such as Hilton and Holiday Inn to small independent 6 . not only in terms of frequency of flights and number of destinations. over the years. Telecommunication and Tourism. but also in terms of different services. car hire. in India alone. cruise and ferry lines. Tourism has a potential to create the maximum number of jobs. According to an assessment. and differing levels of service to meet different passenger needs. The tourism industry comprises of the following main and distinctive sectors:  Transportation Tourism industry is heavily dependent on the transportation industry which comprises of airlines.

TOURISM SECTOR establishments.Indianvisit. In order to gain recognition in an increasingly competitive marketplace.g.  Tourism Destination Operators/ Destination Management This is new category in many senses. incorporating travel and accommodation needs for the consumer. they also offer travel agency and financial services to their consumers. more established chains. or singles holidays to ‘near’ or ‘faraway’ destinations. and present a recognizable identity to consumers. However Disneyland and Disney world in America were the forerunners of this development in tourism marketing.  Tour operators Tour operators are the firms. which enable them to compete against the larger. They range from highly specialized operations such as www. as it is an area of the tourism industry which has seen a massive growth in the development of theme parks and other types of artificial tourist destinations in the recent years. they can offer central reservations services. who customize every kind of trip that you can dream of. which specialize in providing the whole holiday package. many smaller independent hotels have grouped together. for e. to large operators offering services at all different levels to cater for budget. 7 . Under a central brand name. Other types of accommodations are also well established in tourist markets. and they have been well established for decades. family. Thomas Cook is one of the best known of such operators. and many transportation companies also offer holiday An independent local coach firm may also be a tour operator. adopting a consortium approach. notably selfcatering apartments and club type complexes.

Tourism product is used as a time of availability. CHARACTERISTICS OF TOURISM INDUSTRY  INFLEXIBILITY The tourism industry is highly inflexible in terms of capacity. which attracted over half a million tourists in 1991. Incase. On a smaller scale. the tourist cannot visit the place the opportunity is lost.  FIXED LOCATION Tourism destinations are fixed locations so effort must be taken in communicating the facility to the potential consumer. every modern tourist establishment and facility requires large investment frequently over a long time scale.TOURISM SECTOR It is due to the recent growth.  PERISHABILITY An unused hotel bed or empty flight seat represents an immediate loss of that service as a means of earning profit. The new Euro Disney theme park in France is an example of a tourism destination operation. this becomes one of its important characteristics. Relatively large financial investment. heritage parks which being developed from Britain’s industrial wasteland such as Wigan Pier. Hence. The number of beds in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in demand similarly restaurants tables. which make it area which should be considered separately as a tourism industry.  RELATIVELY LARGE FINANCIAL INVESTMENT 8 . and similar attractions now represent a significant amount of tourism activity. hotels beds and flights seats remain empty and unused in periods of low demand. and the continuing trends. It cannot be preserved.

This means that the level of risk and the rate of return are critically important to tourism management. several foreign chains have entered the Indian market. Regent. The consumer interacts with a myriad of service people starting from when he books his ticket and throughout the course of his holiday. Four Seasons. Tourism services are very people-oriented services. frequently over a long time scale. In an attempt to woo customers. The overseas players have brought in efficient systems and service standards from Europe and the US. The customer has benefited in many ways. The influx of foreign players has led to major price wars in the industry. According to one hotelier. 9 . The result is that the quality of service has improved. including Hyatt. and the service people are plenty and have high contact with the consumers.  BENEFITS TO CUSTOMERS Since the economy opened up in 1991. Hilton. as people interact with people at virtually EVERY stage of the way.  PEOPLE ORIENTED Tourism Services are high contact services. Radisson and Holiday Inn. "India has become a normal market -– like others in the West or in Southeast Asia – with demand and supply determining the price". Competition has forced Indian hotel groups to improve their standards.TOURISM SECTOR Every modern tourist establishment and facility requires large investment. Indian hotels have reduced their tariffs significantly.

Yoga) 3. Art & Culture Tour (Taj Mahal Tour) 10 .TOURISM SECTOR CLASSIFICATION Tourism may be classified into the following types: 1. Medico Tratement (India’s Growing Medico Tour) 2. NATIONAL TOURISM: It consists of internal tourists plus outbound international tourism. DOMESTIC TOURISM: It consists of inbound international tourism plus internal tourism. TYPES OF TOURS IN INDIA 1. 3. Natural Healink (Ayurveda. 2. INTERNAL TOURISM: It means visiting by residents of a country to their own country. 4. 5. OUTBOUND INTERNATIONAL TOURISM: It means visiting by the residents of a country to another country. INBOUND INTERNATIONAL TOURISM: It means visiting to a country by non-resident of that country.

Excursion Tour (Mountaineering. Indian Traditional Tour MEDICO TOUR IN INDIA India is hoping to expand its tourist industry – to include visitors with heart conditions and cataracts. Study Tour (Specialized Courses) 7. where foreigners travel abroad in search of low cost. is gaining popularity in countries like India. medical tourism. River Rafting) 9. Golden Triangle (Cities Of Golden Triangle) 10. Beach Tour (Beach Holiday Destinations In India) 8. Festive Tour (Diwali.” And. Exploration Tour (Wild Life & Heritage) 6. world-class medical treatment. the concept will likely have broad consumer 11 . The field has such lucrative potential that Indian finance minister Jaswant Singh called for India to become a “global health destination. Indeed. Dasshera) 5.TOURISM SECTOR 4. with prices at a fraction of those in the US or Britain.

Earth 12 . mentally & Socially. Human Body is also constituted by these five eternal elements in various compositions. private facilities offer advanced technology and procedures on par with hospitals in developed nations. According to Ayurveda every living and nonliving being in this universe is a combination of five basic eternal elements. Hence it can be conceived that every cell of body is possessed with all the properties of life. Ayurveda also emphasises that prevention is better than cure.TOURISM SECTOR appeal – if people can overcome their prejudices about health care in developing countries. NATURAL HEALING INTRODUCTION Ayurveda is a perfect ancient science of life. The only difference of Human Body from the external World is the expression of CHAITHANYA or consciousness of life spark or spirit or soul. Ayurveda briefly explains the knowledge of the do's and don't one has to follow. the word AYUR literally means life and VEDA the science or knowledge. happy. comfortable and advantageous life both physically. which favours the well being of each individual to lead a healthy. The five basic eternal elements are 1. called Pancha Maha Bhoothas. Though the quality of health care for the poor in countries like India is undeniably low.

Air 5. Water 3.this is what the Ayurveda tours in India stress on. which covers the major Ayurveda Centres and Ayurveda resorts in India. Ajanta Ellora caves near Aurangabad in Maharashtra. Qutab Minar. We offer the Ayurveda Tour with an aim of rejuvenating you mentally as well as physically. Red fort. Temples of Khajuraho and South India along with many more structures depicting the art and culture of India. The Art and Culture Tour of India takes you to a unforgettable odyssey of the ancient monuments in India. caves. The historical monuments in India like the forts. Ether We take you on a special Ayurveda Tour in India.” Health is not everything. mosques and churches tell their own tale. Agra fort. palaces. Fire 4. Fatehpur Sikri and many more. The most famous monuments are the eighth wonder and the Taj Mahal. temples. ART & CULTURE TOUR India has been the motherland of art. culture and architecture all across the globe. it is the only thing" . the Taj Mahal in Agra in Uttar Pradesh. These monuments 13 .TOURISM SECTOR 2.

14 . coinciding the date of travel with the occasion of some Indian Festival. that pull the whole of the tourist traffic towards India. culture and climate. Taj Mahotsav of Agra or Tansen Festival of Gwalior. The great Goan Carnival. Onam or Boat Carnival of Kerala. Goa Carnival etc. The art and culture tour in India reflects the flexibility and the secular elements inherent in our Indian art and culture since the bygone days. traditions. are excellent examples of art. FESTIVE TOUR Fairs and Festivals complete the hue and colour in the sketch of real India. Elephant Festival. which form an indispensable part of Indian soil. International Kite Festival. architecture and culture of India. as a tourist you witness a distinct feature in every festival reflecting the culture.TOURISM SECTOR made in the golden period when India was ruled by the Mughals. customs and traditions that belong to that region of India. The mega size and the cultural diversity inherent in these festivals are apparent enough to leave a tourist awestruck. Every year millions of travellers visit India with a purpose of India Festival Tour. Gangaur and Pushkar Fair of Rajasthan. These architectural marvels of India not only represent the deep-rooted art and culture of India but also the mathematical skills and an exceptional aesthetic sense possessed by the Indian artisans. Surajkund Fair. Whether Holi. The renowned ones are the Pushkar Fair. All the festivals pay a tribute to Indian customs.

all adding to the richness of the Indian way of life. monkeys. You can see deer. and some so small that it is confined to a little community in a remote village. And given India's vast diversity. Feel the excitement of seeing a majestic tiger prowling in a jungle. colour. bear. See amazing animals on wildlife safari tours in India. • HERITAGE TOURS IN INDIA 15 . music. pageantry. But the spirit is the same . with exciting India Wildlife Tours. feasting. Tour a land of natural beauty and wonder. EXPLORATION TOUR • WILDLIFE TOURS IN INDIA Explore the wild jungles and forests of India on India Wildlife Tours.replete with rituals. fun and frolic. or elephants and rhinos trampling their way through the tall grass of a National Park in India.some so big that almost the entire country participates. squirrels and mongoose in the forests. After the same festival is celebrated differently. In different parts.TOURISM SECTOR There is perhaps not a single day in the Indian calendar when in some part of the vast country a festival is not celebrated or a fair held.

STUDY TOUR 16 . The Heritage Tours in India are an effort to familiarise the Indians as well as the foreigners with the wealth of Indian legacy. The temples.TOURISM SECTOR India is famous for its forts. Our most privileged Heritage Tours in India fulfil your dream of attaining the zenith of luxury and comfort anyhow. palaces and mansions that exude the cultural legacy of India. The Heritage Tours India by default transports you to a bygone era where you feel like a Maharaja. rock cut caves and even the exhibits of the Indian emperors boast of the royal traditions followed religiously in ancient India. Then entire length and breadth of the country is dotted with the tourist places telling a tale of their own.

TOURISM SECTOR “Experience life in a rural tribal community. field staff. community-based development through visits to both rural and urban community development projects and conversations with the different people involved.700 km. visit social and economic development projects and tour places of cultural. is washed by the Arabian Sea to the west. historical and religious significance. 17 .” The two-week Unique Study Tour to India will bring to life concepts of sustainable. students. the Bay of Bengal to the east and the Indian Ocean to the south. Who should attend: Development professionals. and supporters of development? BEACH TOURS India is a land with a long coastline measuring over 6. university professionals.

EXCURSION TOUR MOUNTAINEERING TOURS IN INDIA 18 . a perfect holiday. Have an unforgettable Trip to Beaches of India at your favorite destination. Indian beaches are just the right place for fun and frolic. beach shacks and small restaurants serving delicious but affordable food. Poovar). be it hotels and resorts. The Indian Beaches offer you solitary and special moments whether for romantic honeymoon. and either a family holiday or a lone excursion. The hospitality of the people adds to the charm of the beautiful surrounding.TOURISM SECTOR Explore the magnificent Indian Beaches stretching over the vast coastline of Indian Peninsula. Travel the most exclusive Beaches of India spread across the seashores of the states like: Goa. or beach bazaars with colorful balloons. Varkala. Kerala (Kovalam. Marari. some of the beaches are well prepared for tourists and appointed with every facility. as does the all-pervasive holiday mood. While. an ideal vacation or even to fulfill your adventurous appetite through water sports. the others are sandy and isolated retreats perfect for unwinding and relaxing. Lakshadweep and Andaman & Nicobar.

to trade. there are numerous peaks with altitudes up to 6. 'trekking'. In Kishtawar.500 m that require technical climbing skills. man developed new modes of transportation and communication and venturing out on these difficult routes were not needed. Mountaineering started when the need was felt for people who could climb difficult heights and terrains to meet people across the border. 'border'. Each category offers a number of choices. The peaks in India have been classified as 'open'. Ladakh region of Jammu and Kashmir. This inner urge to take up challenges has led man to do things that are quite daring. and 'other peaks'. Garhwal and Kumaon regions of Uttar Pradesh. In the course of time.TOURISM SECTOR Mountaineering as a sport has a history as old as the history of the evolution of human race itself. Nevertheless. and Sikkim are the most important mountaineering destinations in India. 'virgin'. The summits that are quite popular with the mountaineers are Num and Kun and the Zanskar range in Jammu and Kashmir. or to conquer new territories. MOUNTAINEERING DESTINATIONS IN INDIA Himachal Pradesh. the areas of Lahaul and Spiti as well as the Kulu valley have several challenging peaks. ADVENTURE HIMALAYAN SAFARI IN INDIA 19 . what remained was his nature to take risks and getting pleasure in conquering something totally unknown and unexplored. In Himachal Pradesh. Northeast India.

camping and rock climbing on various mountain ranges. and trekking. If water sports are what excite you. and surfing. while hang gliding or parasailing in India. Take off from lofty cliffs and soar like a bird. while on your Indian Holiday. on adventure tours in India. You can choose from a wide range of adventure tours in India.TOURISM SECTOR India is a thrilling adventure holiday destination. wind surfing and sailing. Feel the thrill of white water rafting and kayaking on the rivers of India. you're sure to enjoy wildlife safaris and adventure tours to the National Parks and wildlife sanctuaries in India. while on adventure tours in India. when you enjoy an adventurous Indian Holiday. then India's long coastline and islands offer plenty of opportunities for water sports adventure tours in India. If you're a wildlife enthusiast. snorkeling. You can enjoy swimming. You can enjoy mountaineering in the Himalayas. RIVER RAFTING TOUR IN INDIA 20 . scuba diving.

The Taj Mahal or the Sand Dunes as the backdrop for your favorite photograph. One of the best regions for river rafting in India is the stretch up to Rishikesh in Uttaranchal. as your raft races along a mountain river in India. tumble over rapids. River rafting in India is an exhilarating experience that you can enjoy on your Indian Holiday. Is it difficult to decide? Well at the Indian visit we offer you all the best of the holidays clubs Royal Rajasthan with the terrific city of the Taj Mahal besides the dazzling and delightful Delhi. Bhagirathi and Ganga rivers is a popular adventure tourism activity in summer in India. White water rafting on the Alaknanda. white water rafting tours in India can also be organized on the Indus River in Ladakh and Brahmaputra River in Arunachal Pradesh GOLDEN TRIANGLE TOUR IN INDIA Welcome to the golden triangle tour of India. you pick. The golden triangle tour of India is probably the 21 . plunge over waterfalls and feel the icy spray splash on your face. For the more adventurous traveler.TOURISM SECTOR Be swept along a rushing river in a rubber raft. The holiday you will remember for the rest of your life. If you are keen to take the picture for the India Gate. Experience the thrill of white water rafting in India along tumbling snow-fed Himalayan Rivers in summer destinations in India. which one will.

TOURISM SECTOR most captivating holiday that can be spent at India. Over the years the Golden Triangle (Delhi . Panch Badris. arduous trails remain the ancient sanctuaries of faith for fulfilling experience. Sacred Sikh shrine of Hemkund Sahib.Agra . particularly: 22 . skiing paradise.Jaipur) has made a firm footing on the tourist map of the world. Yamunotri & Gangotri fall under Uttarkashi district in Garhwal region of Uttaranchal. Auli & the legendary Valley of Flowers. The holy pilgrimage of Kedarnath nestles in Rudraprayag. Although Chardham are accessible through a network of motor able roads. then proceeding to Gangotri & finally to Kedarnath & Badrinath. the journey (Yatra) is done from the west to the east starting from Yamunotri. SPECIAL FORMS OF TOURISM For the past few decades many forms of tourism are becoming more popular. Badrinath falls under Chamoli & also house three out of five Panch Kedar. TRADITIONAL TOUR IN INDIA Traditionally.

or adventurous sports such as mountaineering and hiking (tramping).TOURISM SECTOR 1. and experiencing their cultural heritages. Ahmedabad. 2. such as Delhi. Amritsar. ADVENTURE TOURISM This type of tourism involves travel in rugged regions. Mumbai. or opera tourism where the tourist sees many operas or concerts during the tour. visiting historical or interesting cities. etc. Chennai. This type of tourism may also include specialized cultural experiences. 23 . CULTURAL TOURISM It includes urban tourism. such as art museum tourism where the tourist visits many art museums during the tour. Banglore.

GARDEN TOURISM It means visiting botanical gardens. famous places in the history of gardening. EDUCATIONAL TOURISM It may involve travelling to an education order to institution. 4. 24 .TOURISM SECTOR 3. such as cooking classes with a famous chef or crafts classes. take a wooded retreat or some other destination in personal-interest classes. such as Versailles and the Taj Mahal.

Athens. etc. often to "health spas". HERITAGE TOURISM It is visiting historical (Rome.TOURISM SECTOR 5. such as old canals. HEALTH TOURISM It means usually to escape from cities or relieve stress. euthanasia. abortion. Examples might be garden tours. HOBBY TOURISM Tourism alone or with groups to participate in hobby interests.g. 7. for instance. battlegrounds. etc. e. square dance cruises. euthanasia for non-citizens is provided by Dignitas in Switzerland. to meet others with similar interests. POP-CULTURE TOURISM This tourism refers to tourism by those that visit a particular location after reading about it or seeing it in a film. in the case that there are long waiting lists in one's own country for use of free or cheap health care organisations for what is illegal in one's own country. railways. MEDICAL TOURISM It is used for advanced care that is not available in one's own country. Cracow) or industrial sites. 25 . etc. perhaps for some 'fun in the sun'. 8. 6. 9. or to experience something pertinent to the hobby.

SPORT TOURISM Skiing. Rainforests (Belize) and Hiking (Lapland). golf and scuba diving are popular ways to spend a vacation. ECO TOURISM It means sustainable tourism which has minimal impact on the environment. or national parks. Temples and stupas of Nepal for the Hindus and Buddhist. religious sites such as mosques. 12. Mount Athos or Painted churches of northern Moldavia for the Orthodox). shrines. some of them. 11. and seeing them play everyday. etc. PERPETUAL TOURISM It is mainly for wealthy individuals who are always on vacations. 14. PILGRIMAGE TOURISM Pilgrimage tourism refers to ancient holy places (Rome and Santiago de Compostela for Catholics.TOURISM SECTOR 10. such as Safaris (Kenya). 13. GAMBLING TOURISM 26 . Also in this category is vacationing at the winter home of the tourist's favorite baseball team. for tax purposes or to avoid being resident in any country.

Macau or Monte Carlo for the purpose of gambling at the casinos there. 27 .TOURISM SECTOR This tourism refers to tourism to Atlantic City. Las Vegas.

TOURISM SECTOR MARKETING MIX Physical Evidence Product Price The Seven P’s of Tourism Marketing Mix Place Process People Promotion 28 .


music Totally customized tour packages. Thus it is a composite product combination of attraction. Components of Tourist Product. BENEFIT MEANING WITH RESPECT TO THE TRAVEL AND TOURIS INDUSTRY Core Benefit The fundamental benefit or service that the customer is buying Basic. hotel reservation Customer friendliness. facilities and transportation. A grade service at every stage Potential Product The possible evolution to distinguish the offer 30 . comfortable and beyond expectations convenient trip. the accommodation and facility as well as the entertainment at the destination all form the tourism product. which is mainly the destination. The tourism product. spectacular sights. The views of the location travel to the destination. Each of these components has its own significance in the product mix and in the absence of even single components. can only be experienced.TOURISM SECTOR product is the combination of tangible and intangible elements. the product mix is incomplete. good food Augmented Product That meets the customers desires Prompt services. functional attributes Set of attributes/conditions the buyer normally expects Traveling Basic Product Expected Product Ticketing.

Tourism as a product is distributed as a travel. in which the travel and tourism business responded to their highly complex pricing circumstances.g. E. The objective of pricing in any other firms is to fetch a target market share. etc.  PLACE Different distribution strategies can be selected for Tourism marketing. Geographical location of the destination affects the pricing decision. is to operate at two levels. Pricing of the tourist product is a complex matter because of its composite nature. Internet is also used widely. Bus. Pricing is also based on competitors pricing. Pricing also depends on the Geographic location of the destination. and to take care of the price elasticity of demand. The first level is corresponds with the marketing strategy. A very important way. There is also small agents spread all over the town who plays a role of place. Pricing also depends on Seasonality. Pricing includes the prices of other services like Air travel.TOURISM SECTOR  PRICE Pricing in tourism is a complex process. E. Taj is the tourist attraction in India. to prevent competition. To match demand and supply tourist managers try to get either discount. Air price changes tourism package also changes. Pricing is also subject to government regulations. At the same time. Seasonality is the most important factor in pricing.g. All are included in tourism package. which concerns with the product positioning. Railways. value for the money. The second level corresponds to the marketing operations or tactics where the prices are manipulated to match the current demand and competition. Large travel 31 . Hotels. long run return on investments etc. seasonality factor and varying demand cannot be overruled. if Hotel charges change then also tourism package changes.

The middleman may be tour operators. they may also sell directly to customers. The tourism marketer may not have adequate choice of the tourist center. and it is highly promoted industry. The range of tourist products.  PROMOTION Advertising and sales promotion in Tourism can be very effective when supplemented by publicity and personal selling. The two major functions performed by the distribution system in tourism marketing are: To extend the number of points of sales or access. print all sorts of media they use. which are bought by the tour operators are airline seats. The uniqueness of tourism industry is predominant position of intermediaries. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. bus for local sight seeing. But. Cox & Kings.TOURISM SECTOR companies like Thomas Cook. transportation. infrastructure facilities. communication are important for the development of the tourist center. SOTC. They use electronic. away form the  location at which services are performed or delivered  To facilitate the purchase of service in advance Different distribution strategies may be selected to reflect the company’s overall objectives. hotel accommodation. The latest mode of reaching the tourist is through Internet. Public or PR (Public Relation) 32 . historical attraction. because in most of the case the tourist destinations many be natural. who buy tourism products in bulk and make them available to travel agents who are retailers. etc they act as a wholesalers and these wholesalers also act as a retailer. etc. Ticket booking can also be done through the Internet and payment is made with credit card.

staff of travel companies. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations. Research shows that about 80% of the tourist visited different places on the persuasion of their friends and relatives and also their own judgments. Some of the important aspects of promotion are advertising. guides. Travel Company. It is also through recommendation of friends and relatives this is a biggest promotion. Travel Company also like Railways. 33 . publicity. persuading and influencing the decisions of potential tourists. Normally a tourist assures a tourism quality like hotels. sales staff. is included in people. that how they treat tourist. The promotion task simplifies the activities of informing. The travel agents. sales support and public relation. Brochures are another form of communication provided by tour operators to stimulate customers and motivate them to buy. etc they are the people. In people local people are very important.TOURISM SECTOR plays an important role in tourism. Advertising and sales promotion activities in tourism can be very effective when supplemented by publicity and personal selling. Creation of awareness is an important factor in the formulation of marketing mix for the tourism industry. The promotion mix plays a vital role as the users of service feel high degree of involvement and uncertainty about the product and their role in buying process. Word-of-mouth is a very important tool of promotion in tourism. Advertising messages may range from subtly attractive visual messages and symbols designed to appeal and stimulate travel desire and needs to simple sales announcements drawing attention to specific product offers. etc.  PEOPLE It plays a most important part in tourism. Air.

contracts have to be entered with the 34 . The sales personnel are responsible for dealing with the customer behind the counter. linguistic skills etc.TOURISM SECTOR The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing. tact to transform the occasional tourists into habitual ones. who interact with the customers at the tourist location. These contract persons must be trained on interpersonal skills as well as knowledge of the product.It is a composition of series of  operations that are required to plan a tour. Travel guides especially. In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry. The tourist guides. good sense of humor. Preparation of itinerates ----.  PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. all form the people element in tourism marketing. are expected to have a lot of patience. thorough knowledge of the places. The sequential steps involved in the delivery of the tourist products are: Provision of travel information --.The information regarding the  travel is provided at a convenient location where the potential tourist seeks clarification about his proposed tour. Liaison with providers of services --.Before any form of travel is  sold over the counter to a customer. Hence it is imperative that they have to be at their best at all times. The airline and transportation crew interact with customers while traveling. The resort or hotel representatives enter to the needs of the tourist when they reach the destination.

The computerized reservation system has in recent  years revolutionized the reservation system for both rail and air travel. this will depend on the tour selected as well as individual requirements. There is a need to describe fully the product. which is an expensive for the customer must be tangibilised with the help of tangible items like. product image and status. etc. which is done by providing an elaborate brochure.In case of foreign  travel the final task provide foreign currency as well as insurance  PHYSICAL EVIDENCE The tourist attraction. `Ticketing ---. route maps. then the task of planning and costing the tour.TOURISM SECTOR providers of various services including transportation companies. As the product. 35 . coaches for local sightseeing etc. natural service scope. the sign posts that indicate directions. Planning and costing tours ----Once the contracts and  arrangements are entered into. and design of the resort. Printed matters such as brochures also play an important role in the development of tourism. which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money. hotel accommodation. Provision of foreign currency and insurance --. which must be matched when the product is delivered. in tourism is intangible. layout. comfortable seats while traveling. telephone booth also form a part of the physical evidence. information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets.


Holiday As A Base Demand As A Base Geography As A base Psychography As A base Demography As A base Socio-economic As A base Purpose As A base Age As A base


Market Segmentation




Though there are a number of bases for segmentation of tourists, one of the most important is Lifestyle. Traveling decisions are fantastically influenced by changing lifestyles. They are also affected by other factors such as level of income, availability of leisure time, etc.




Mass market Popular market Individual market


Primary Secondary Opportunity


International On the basis of regions, cities, etc.

Psychography 38



Personality motive Knowledge Demography Age Sex Religion Socio-economic Rich, Poor Rural, Urban Literate, Illiterate Purpose Business Travel Cultural Tourism Common Interest Convention Age Teens Youth Seniors

Such segmentation is useful when deciding the offerings to target a particular segment. For example,
The mass market consists of vacationists that travel in large groups

and prefer all-inclusive tours. They are generally conservative. The popular market consists of smaller groups going on inclusive or

semi-inclusive tours. This group includes pensioners and retired people. The individual market consists of chairmen, senior executives, etc.


Teens and youth might prefer adventure holidays whereas senior citizens would probably prefer more relaxing vacations. 40 . For example.TOURISM SECTOR  As the lifestyle changes. consumption of services might change. a newly married couple might prefer romantic holidays. but once they have children they would prefer family vacations where there are plenty of activities to entertain kids.

dialects and other religious and cultural customs and traditions are all the sources of attraction in India. a blend of various civilizations and their traditions: India’s diversity is its greatest strength. India has all types of seasons at the same time because of its tropical nature. forests. cold and warm all at the same time in different locations. heritage and locations. Diversity of culture. as there are many modes of transport to reach here. humid. a culmination of deserts. One cannot be tired of exploring its diverse culture. The different languages.TOURISM SECTOR SWOT ANALYSIS  STRENGTHS India’s geographical location. There is so much to explore in India. Also its location is not very out of reach but easy to travel. as you will find the climate hot. mountains and beaches: India is not only a vast country but also a beautiful country with world famous natural locations.  WEAKNESSES Lack of adequate infrastructure: 41 . which attracts lots of foreign tourist everyday.

It is not the case of less money but the money is not being utilized in the right places and in the right manner. The airlines in India. for example. No proper marketing of India’s tourism abroad: Foreigners still think of India as a land of snake. The Indian tourism industry should take this as an opportunity and push forward its plans.TOURISM SECTOR It is a major drawback. Allowing entry of more multinational companies into the country giving us a global perspective: 42 . The road condition in India is very bad. An intolerant attitude among certain sections of people: This is among the people who do not like the foreigners and their entry into the Indian Cultures as they feel that they will change the Indian Culture and attitude and replace it with foreign culture. beggars and elephants. Renuka Chaudhary a very intelligent and practical woman who would like to develop India tourism. The Indians have not made any efforts to change this image and this has proved very costly as foreigners still think of Indians as illiterates and narrow-minded  OPPORTUNITIES More proactive role from the government of India in terms of framing policies: The government is supporting India tourism industry with the recent appointment of Mrs. are inefficient and do not provide basic facilities at airports. villages.

plenty of job opportunities. Singapore in promoting tourism: There are hardly any tourists who confidently come to India and if the other countries offer better packages and places then there is no reason why the tourists should visit India The important task is to get tourism accepted as an instrument of development and national integration.  Threats Economic conditions and political turmoil in the other countries affects tourism: As a result of this people are afraid to venture outside their own homes for fear of terrorist attacks and threats to their lives. So if the Indians themselves travel around India the foreigners will feel confident to come to India.TOURISM SECTOR This is going to develop and build the confidence in the minds of the foreigners who would like to explore India.” Affordable traveling at leisure. Growth of domestic tourism: Indian tourism will only develop if the roots are strong.g. For e. For this it is necessary to create awareness of India’s charms as a tourist paradise and simultaneously addressing the important issue of toning up infrastructure and then getting 43 . Aggressive strategies adopted by other counties like Australia.: Thomas Cook says “Travel Now Pay Latter.

Govt. Downfall of tourism industry because of unconducive political environment e. support & co-operation to Indian Tourism Industry. As we are concentrating on the International tourists.  Economic: The criteria here is the more the people spend the more the industry grows. airline industry. this has led to the tourism boom. “Tax paid by tourists in India is the highest in the world. Indian hotels charge about 40% tax compared to other Asian countries where it varies between 3% and 6%". Increase in spend has led to increase in the number of luxury hotels.TOURISM SECTOR down to marketing the product in a pragmatic and result oriented manner. The more the tourists coming at the place the more the risk of that place loosing its identity. All segments of the tourism trade should get together ands hammer out a strategy taking into account the ground realities and demands of the future.  Political/Legal Political factors are the main driving force of the industry. PEST ANALYSIS Environmental influences can be analyzed by using the PEST analysis. Law is different for different country & is the major determinant for the industry. tourist operators.  Social: The general perception for tourism destruction of the social fabric of a place. 44 . railways and roads. Kashmir. hotel industry. & increase in air industry.g.

It is very much necessary to have better technology to have that place on world tourist map. TOURISM IN INDIA 45 .TOURISM SECTOR  Technology: Better technology in cheaper cost to remote and inaccessible area. It can help the country to get connected to the world.

Bounded by the Himalayan ranges in the north.the ninth highest in the world. foreign tourists visiting India spent 15.TOURISM SECTOR India is one of the popular tourist destinations in Asia. and the Indian Ocean). India offers a wide array of places to see and things to do. In 2004. and surrounded on three sides by water (the Arabian Sea.4 billion USD . Bay of Bengal. with a long history and diverse culture. India is also ranked among the top 3 adventure tourism destinations. One can expect to spend 46 .

Delhi. wide roads.750 in 2005 dollars for a two week visit.known in India as the "Lotus Temple". Delhi has ruled always from the mythological days to the present. the Bahá'í House of Worship is one of the most famous landmarks in the Delhi. and India Gate and the Magnificent President's house. Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and shopping goods are found in Delhi. Tughlakabad fort and the Qutab Minar. The cosmopolitan nature of the city has only added to the beauty and glory of it. The rulers left behind their trade marks in the architecture. the Aravali ridges and the Yamuna river stand a mute witness to it. staying in accommodations equivalent to Western ones.  DELHI Delhi. and power of politics is what Delhi is all about.  AGRA 47 .TOURISM SECTOR about $1. the capital of the vast. religions and castes Delhi is true to its democratic nature. Delhi is famous for its wide roads and crisp winters. the Jama Masjid and the Lotus temple. Big gardens. One of the few places in India where colours of nature changes with the seasons. The Humayun's tomb and the Red Fort. ancient structures. A melting pot of cultures and traditions. A fine blend of old and new. mystic subcontinent that is India. ancient and modern in every stream of life is the soul of Delhi.

Arjumand Banu. and Jaipur. One of the popular tourist circuits is called the Golden Triangle: the cities Delhi. Its climatic and geographic diversity makes it the home of over 350 mammals and 1200 bird species. Kanha. Some well known national wildlife sanctuaries include Corbett. one of the world's greatest architectural achievements. Sariska. The Taj Mahal serves as her tomb. of which 19 fall under the purview of Project Tiger. Delhi is approximately 200 kilometers away from Agra. Agra (site of the Taj Mahal). The country's protected wilderness consists of 75 National Parks of India and 421 Sanctuaries. It was built between 1631 and 1653 by Emperor Shah Jahan in honor of his wife. many of which are unique to the subcontinent.  RAJASTHAN-THE LAND OF KINGS 48 . more popularly known as Mumtaz Mahal. Periyar. and 250 kilometers from Jaipur.TOURISM SECTOR Perhaps India's best-known site is the Taj Mahal. Ranthambore. India also has a large variety of protected wildlife. and Bharatpur.

Major visitor attractions in Rajathan include: 1. famous for its blue homes and architecture. Barmer and surrounding areas offer perfect picture of typical Rajasthani villages. Jodhpur. 5. fortress-city at the edge of the Thar Desert. famous for its rich history and royal architecture.TOURISM SECTOR Rajasthan has a rich history and culture making it one of the most popular tourist destinations in India. Jaisalmer is famous for its golden fortress. Mount Abu is also one of the world famous tourist place. 49 .Rajasthan. 2. 6. 3. 4. is one of the most attractive tourist destinations in Northern India. Shown here is the Hawa Mahal in Jaipur. Rajathan. Jaipur . The vast sand dunes of the Thar Desert attract millions of tourists from around the globe every year. Bikaner is famous for its medieval history as a trade route outpost.The capital of Rajasthan. the "Land of the Kings".

50 .Tourist destinations in Jammu and Kashmir include: 1. 3. 4. Khajuraho. Jammu and Kashmir is 2000 meters above sea level.TOURISM SECTOR  JAMMU AND KASHMIR-THE LAND OF HEAVENS The Manasbal Lake near Srinagar. Mathura. Varanasi. 5. 2. and Haridwar. Srinagar Jammu Leh Amarnath Vaishno Devi Other cities of interest in Northern India include Gwalior.

who have lived together peacefully for generations. pristine sea beaches. nature at her beautiful best.  ORISSA-SPIRIT OF Buddhism Orissa has been a preferred destination from ancient days for people having interest in spirituality. 51 . famous for its excellent beaches. the classical and ethnic dance forms and a variety of festivals. religion. culture. With the rule of the Portuguese for over 450 years and the consequential influence of the Latin culture. and temples. a tiny emerald land on the west coast of India situated between the borders of Maharastra and Karnataka. Goa presents a somewhat different picture to the foreign visitor than any other part of the country. and the general life of the people is quiet and peaceful. the general way of living is also markedly different. all in combine attract tourists from far off places to explore this state to a have a divine exposure of love and hospitality. Western influence is evident in the dress and food habits. churches. the Hindus and the Catholics. is better known to the world at large as the former Portuguese enclave on the Indian soil. art and beauty of the nature. Not only the proportion of Christians (almost all of whom are Catholics) in the total population of Goa much higher than that obtaining in most of the other States. Goa. Ancient and medieval architecture. A striking feature of Goa is the harmonious relationship between the two principal religious communities.TOURISM SECTOR  GOA The sunny beaches of Goa attracts millions of tourists every year.Goa is another popular destination.

Kanyakumari. chaityas and sacred relics in caskets. Rock-edicts of Ashoka are a bonus for your eyes. Buddhism still haunts the very air of Rock-edicts challenged time stand huge and over-powering by the banks of the river Daya. in the world. has The kept spirit that alive of have Buddhism and the Buddha in its womb. excavated monastries. The surrounding hills of Langudi and Kayama stand as mute witness to the quirks and twists of history.TOURISM SECTOR Orissa ancient Orissa.  TAMIL NADU Tamil Nadu has a rich culture and offers a wide selection of temples famed for their architectural beauty. Precious fragments of a glorious past come alive in the shape of stupas. Arabian Sea and the Indian Ocean. rock-edicts. rock-cut caves. Lalitgiri & Ratanagiri. located at the tip of India. 3. Recently a massive statue of Thiruvalluvar has been installed here. temple. The silent stones sing out songs of peace and non-violence.The capital of Tamil Nadu has the second longest beach in the world. on the banks of river Birupa. Chennai . the Marina Beach. 4. The torch of Buddhism is still ablaze in the sublime triangle at Udayagiri. 2. is at the confluence of the Bay of Bengal. viharas. Some of the more popular temple tour destinations include: 1. Rameshwaram is famous for the longest corridor Madurai is known for the beautiful Meenakshi 52 .

3. 5. Srirangapatna. attracts a huge number of pilgrims. Bangalore. Sringeri.TOURISM SECTOR 5. 6. KRS Dam. has palaces. the IT capital of India. 53 . Sravanabelagola has a Jain temple dedicated to king Bahubali. 2. The Mahamaham festival is held here once in every twelve years and attracts millions of devotees to the place. The Western Ghats offer many other places of exceptional beauty like Agumbe. 7. Thanjavur has the famous Brihadeeswara temple. located in the western ghats. Kumbakonam. is also significant for its history. 8. and Rockfort temple. about 140km from Bangalore. known for the numerous temples in the town. several temples. a Hindu temple atop Chamundi hills. The statue is massive and a Maha Masthaka Abhishekham performed one every year.. 6. Mysore. The famous hillstations Kodaikanal and Nilgiris Tiruchirapalli known for its Akhilandeshwari temple offer the visitors a welcome relief from the usually hot climate in the state.  KARNATAKA The southern state of Karnataka offers: 1. has a wonderful temple dedicated to Sarada devi. 7. Hampi the city of ruins (1500's when the Muslim kings destroyed the prosperous Vijayanagar empire). where nearby fortresses can be found (Tipu's). The Belur and Halebid temples are famed for their sculptural beauty. Horanadu etc. 8. 4.

nicknamed as "God's own country". Kerala is famous for its backwaters and lagoons."God's Own Country". Kemmanagundi all places of immense natural beauty. The state was nicked as one of the "10 paradises of the world" by the National Geographic traveller. Shown here is Munnar. lagoons.Kerala is an evergreen lush state. tucked away in the southern corner of India. tropical beaches and spice farms. The major attractions in Kerala include: 1. Kodagu. The government of Kerala offers tourism packages related to Ayurveda also. 54 . is one of the most beautiful states in Southern India. It is one of the most haunted visits of tourists in India. Kerala is also known for its Ayurveda. which has super-brand status. Madikeri.  KERALA-GOD'S OWN COUNTRY Kerala. Talakaveri. The state has its own tourism brand name . in Kerala.TOURISM SECTOR 9. Backwaters.

3. caves and temples. so much so that it is called 'Dagd-Ancha Desh'. Its historical monuments. The beauty of Maharashtra is in its forts. 4. meaning the Land of Rocks. 5. Hill stations at Thekady and Munnar Enchanting waterfalls at Athirapilly and Vazhachal An exquisite flora and fauna at its wildlife santuries. The state has a 720-km coastline dotted by rugs standing as mute witnesses down the ages to the march of warrior kings. foreign trading vessels and invaders from across the seas.TOURISM SECTOR 2. It has a lot to offer to a visitor. maharashtra  MAHARASHTRA Maharashtra with its diverse geographical features provides a range of tourist centres. 6. its features are such that any tourist will definitely find something of his interest from 55 . The housboats of Alapuzha.

the capital. Its tradition of glamour and showbiz makes it the city of dreams. cities. Also known as the First city of India. duty free shops. travel-related services. caves. The intricately carved caves of Ajanta.TOURISM SECTOR among its beaches. it is one of the world's truly great cosmopolitan metropolises. Lively and pulsating. forts. GOVERNMENT RELATED TOURISM ORGANIZATIONS India Tourism Development Corporation (ITDC) was established in 1966 as an autonomous public sector corporation. Religious places like Pandharpur. Being the economic powerhouse of India Mumbai is the most affluent and industrialised city in the country today. hotel consultancy. producing more films each year than any other county in the world. temples. Bhimashankar etc are a refreshing experience and make a fascinating whole. and entertainment and shopping. catering. Ellora and Elephanta highlight the Indian heritage and the spellbinding Indian Culture. ITDC provides a complete package of tourism services including accommodation. Mumbai is India's answer to Hollywood. Shirdi. can well claim to be (after Kolkata) the second cultural centre of India. wildlife sanctuaries. Trimbakeshwar. Ganapatipule. Mumbai. Nashik. bird sanctuaries etc. in-house travel agency. entrusted with the task of helping develop tourism infrastructure and promoting India as a tourist destination. 56 . event management. Tuljapur. publicity. Today. It is also the centre of a healthy theatre culture.

The organizational structure of the corporation has also been recast keeping in mind the growth & result oriented development activity in all these spheres. Leisure Cruises & Pleasure Boating.a turnaround that no other tourism corporation in the country would have ever achieved in such a short time. Andhra Pradesh Development Corporation (APTDC) has added an array of function to its lists of tasks.2004 lakh at the end of the financial year 2001 . with a determination to show commendable performance. Eco-Tourism. Sound & Light Shows.99 was Rs. THE TURNING POINT The turnover of the Corporation in 1998 . 57 . Water Sports.TOURISM SECTOR Over the past four years.328 lakh & this went on to become a whopping Rs. it has gone into serious business like accommodation. Package Tours.2002. & such other service that have become essential for ensuring tourist infrastructure & service. From just providing information to tourists. Catering. New Projects Implementation. Tourism Infrastructure Development. Adventure Tourism. Conducted Tours. catering. THE CORPORATION'S ACTIVITIES Accommodation. The Corporation chalked out an action plan covering all these vital functions.

As many as 54 Tour Circuits covered by the Corporation encompass all major pilgrim Centres. Most of these tours are provided with accommodation. At present 63 hi-tech coaches. 11 mini vehicles. 8 airconditioned hi-tech coaches. 20 world famous Volvo coaches. the Corporation has reset its goals to maintain the tempo & meet the ever . OTHER STATE PACKAGE TOUR: The tour starting from other than Andhra Pradesh districts comes under Other State Packaged Tours. semi sleepers and hi-tech coaches.providing convenient conducted tours. hills & valleys in Andhra Pradesh. This augmented fleet has helped the Corporation introduce new tours and tour packages. Major expansion & revamping of the Transport Wing of the Corporation over the past three years have given a major thrust in this area.increasing challenges posed by such rapid development & resultant expectations. The visitors from other states come to different destination in Andhra Pradesh. mini vehicles and Qualis MUVs. leisure places. The transport fleet has a wide mix of vehicles ranging from Volvo A/C coaches. 1 vintage coach & 10 Qualis are being operated for Conducted & Packaged Tours from 8 Centres of Andhra Pradesh. nature spots. 58 .TOURISM SECTOR Keeping this performance in view. TOURS CONDUCTED & PACKAGED TOUR: APTDC has given high priority to the second most important aspects in tourism development . 4 semi-sleepers. to a vintage coach.

Himachal Pradesh Tourism Development Corporation (HPTDC) is a pioneer in the development of tourism infrastructure in Himachal. Para-gliding. ice-skating and golf. having 950 rooms and 2050 beds. serving a varied cuisine. Formed in 1972. Its luxurious transport network makes this Mountain State easily accessible with a fleet of coaches. The HPTDC arranges sports activities like skiing. trekking. they provide reservation. including accommodation. accommodation and transport facilities. it provides a complete package of tourism services. employees from companies. vans and jeeps. Having the largest chain of finest hotels and restaurants in the State with nearly 57 hotels. including Himachal delicacies. For instance. Tourist information centre are being run all over India and Himachal by HPTDC. river-rafting. and even exclusive dinner parties on the boat can be arranged. Besides disseminating information's. HPTDC also runs 62 restaurants and cafes. catering. Besides camping and tenting facilities in far flung tribal areas. transport and sports activities. KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION KSTDC whose second name has been Hospitality is the largest Travels Corporation of the State is a professionally run State Government Organization. both corporate & individual. boat rides on the launches. institutions or those attending as delegates (& their spouses) at various conferences.TOURISM SECTOR CHARTERED SERVICES: APTDC can plan & organize leisure time activities for groups. All these properties are set in superb locations in the lap of nature. 59 .

KSTDC with its Conducted Tours across the state taking you to the Renowned Cities gives an insight to the blend of culture and growth. CONTACT US KARNATAKA STATE TOURISM DEVELOPMENT CORPORATION.nic. {ISD} (Greenwich+5:30). Telephone: 91-080-2212901 / 2212902 / The Directorate of Tourism. Department of Tourism.modern Aerotech Coaches. 60 . 10/4. is the main developmental. The attitude of never say no has made this a success. which is headed by the Director General of Tourism. promotional and regulatory arm of the J&K Government.For General Information: infn@kstdcbng. Probably the most refreshing example of the Largest Democracy also brings the comfort of traveling with ultra.560 001. who visit the State from different parts of the world. This has mainly been possible with the team of Professionals who is been trained time and again to keep updated with the technology to offer better service. Bangalore . KSTDC has ever been redefining the Hospitality. 10:00 am through 5:30 pm. INDIA. KARNATAKA. KSTDC holds the mirror for the Karnataka’s art and culture.kar. J&K. Fax: 91-080-2272580 e-mail:.TOURISM SECTOR Established in 1971. It has greatly been possible because of the healthy suggestions by the patrons of the arts and culture. Monday through Saturday. Kasturba Road.

tour operators and travel writers from within the country and abroad to different parts of the State. which averages Rupees 160 million.TOURISM SECTOR Its main role comprises of: • Overall planning and execution of schemes for the development. up-gradation and improvement of the tourism infrastructure in different parts of the State. • • Promotion and marketing of various tourist destinations and products of the State. Regulation of the travel-trade by enforcement of provisions of J&K Registration of Tourist Trade Act. The Department also conducts Familiarization Tours of leading travel agents. In addition. direct financial assistance is also given for conversion of residential houses as paying guest accommodation and for improvement of other facilities in the tourism sector. The Directorate of Tourism is provided with and controls an Annual Plan • Budget. Support to the private sector industry in the form of incentives for setting up various tourist facilities as well as for promotion and marketing of their products and services. On an average. The commercial activities in the tourism sector from the Government side are looked after by a public sector corporation know as the Jammu and Kashmir Tourism Development Corporation (J&K TDC). The Corporation also runs a Travel Division. and the Tourist Complexes. which organizes 61 . as well as for sponsoring participation of the State's traveltrade delegations in various Travel Marts and Expos within the country and abroad. Rs 20 million are earmarked for promotion and marketing of various destinations through the print and electronic media. It operates and manages Government accommodation in Tourist Centres at Srinagar and Jammu. Tourist Bungalows in various resorts. Hotels. The bulk of this amount is earmarked and utilized for providing incentives to the private-sector in the form of interest subsidy on loans advanced by various financial institutions for setting up or upgrading various tourism units.

Customers don't have to do a thing except. They couldn't expect any less from the people who invented travel for leisure. of course. 62 .000 people. The Thomas Cook Holiday comes with a 150-year-old guarantee of eternally sunlit memories. PRIVATE TOURISM ORGANIZATIONS IN INDIA  THOMAS COOK (visited) Thomas Cook is one of the world's leading international travel and financial services groups and serves over 20 million customers a year.TOURISM SECTOR package tours to various parts of the State and also arranges transport facilities for the tourists. to exotic destinations in India and abroad where everything is taken care of from beginning to end. They provide services to customers at 4. have a good time. They offer the world's most enjoyable holidays.500 locations in more than 100 countries and employee over 20.

Cricket Matches. They provide the customer services as per the tourists’ desires. seasons. corporate Travel. like wishing them on the occasions like Birthdays. strategy. she informed me that they have to look at the market level. Anchal laungani Customer Relationship Executive. age-group. Cunard and others. They have huge turnover in excess of 100 crores and has captured almost a big part of the tourism industry. Etc. tourism sector is fast booming resulting in market competition among tour operator she spoke about various services offered like individual tours. For those customers traveling in India. she explained me how important it is to provide best services and make the tourist satisfied. 63 . Raj Travels and so on. Awards. Further about the segmentation of the company. Thomas Cook. Egypt. she said that they apply various strategies. Speaking about Tourism. resort holidays with Club Med and luxury cruises with Star Cruises. Coxs And Kings. Australia. and so on.TOURISM SECTOR They strategic mergers and alliances with the world's leading leisure travel agencies allow the company to offer the Indian travelers a choice of world-class international holidays. NewZealand. their major competitors being Keasri. China and so on . And also providing extra facilities and special packages to regular customers. Asking about the competitors strategy. She informed about their Strength of the company that “Sky is their Limit”. The tempting array of choices includes budget tours with Cosmos. they provide the entire gamut of services from customizing guided tours to arranging theme evenings. In India. About the additional value to tourists. she replied that they provide various incentives and facilities like Group Tour. SOTC. aniversies and so on. group tours to various destinations like Europe. According to her views. VISIT REPORT TO THOMAS COOK In the afternoon conversation started with Ms. also about the special packages that are on discounts for families individuals packages as per the schemes. is provided to customers. Incentive Tour.

branch offices and preferred sales agents are connected online and each one has complete access to the sophisticated reservation system for up to date information. she stated that.TOURISM SECTOR At last.Totally dedicated. Kesari Tours is a premium travel company. They believe in honest. All their business associates. Immense goodwill. they will experience the same level of service and commitment. they honor it. if they make a promise to their customers. transparent deals.The motto of organization is 'No compromise on quality'. Kesari have perfected their tour itineraries to meet the special needs of the Indian tourist abroad. they have made a promise to us. talking about the Indian economy. At Kesari Tours. which offers world-class holidays in India and around the world. hard working team 64 . That's what they earned out of their beliefs. No hidden costs and no compromise on sightseeing. ease getting of visas.  KESARI TOURS Established in 1984. embassy support and givetake relations. They strive for 100% satisfaction of tourists. Whether travelers visit their corporate office or any of their branches across Maharashtra and India. it is resulting in higher growth level of economy. Also other important factors contributing to rising tourism sector are fall in air fares.

awards. raj travels and so on. retail service of kesari. china. Etc. their major competitors being Thomas cook. 65 . like wishing them on the occasions like their birthdays. Asking about the competitors strategy. she replied that they provide various incentives and facilities like group tours. eygpt. seasons. At Kesari tours. and so on. Further about the segmentation of the company. also about the special packages that are on discounts for families individuals packages as per the schemes. Australia. she spoke about various service offered like individual tours. they have huge turnover and has captured almost a big part of the tourism industry. she said that they apply various strategies. are provided to customers. and so on .group tours to destinitions like Europe. corporate travel. from youngsters to senior citizens. Speaking about tourism .TOURISM SECTOR strives for total customer satisfaction. age-group. from couples to families. Their team has a way of winning over hearts effortlessly with their professionalism and warm behavior. cox and kings. she explained us how important it is to provide best services and make the tourist satisfied. cricket matches. they provide the customers service as per the tourists desires. In india. And also providing extra facilities and special packages to the regular customers. tourism sector is fast booming resulting in market competition among tour operators. everyone enjoys their tours to the fullest. anniversaries. incentive tours. According to her views. assistant manager. Their personal touch ensures maximum repeat passengers. About the additional value to tourists. Dipti patil . new-zealand. strategy. She informed the strength of the company . and so on. Man Visit report to kesari In the attention conversation started with ms. she informed us that they have to look at the market level.

Saudi Arabia. 3. It is also active in the Incentive Tours and the Trade Fair Tours segments. Today. 4. embassy support and givetake relations. 2. SOTC-A DIVISION OF KUONI TRAVEL INDIA LTD. Kuwait. this division markets and operates foreign holiday packages under the SOTC World Famous Tours brand in India and in the big NRI markets of the Middle East. India's largest Outbound Tour Operator with a distribution network of 116 points across the country. UAE. Today. Tanzania. First to introduce package tours to NRI's. talking about the Indian economy. Kenya. 66 . SOTC operates from 26 branches with over 400 employees in India. Launched Happy Holidays in 1997. USA and UK. Qatar.TOURISM SECTOR At last. Hong Kong and Singapore. Has a Customer Club called SOTC Holiday Club patronized by over 20. she started that. Bahrain. Oman. 13 General Sales Agents in 14 countries abroad: USA. Customers Holiday Abroad and Pay Later in easy monthly installments. Canada. ease getting of visas. also other important factors contributing to rising tourism sector are fall in air fares . 5. A pioneer and market leader in outbound group travel.000 frequent travelers. Has a special tour for Pure Vegetarians and Jains.  HIGHLIGHTS OF SOTC 1. UK. Pioneered Package Tours in India. it is resulting in higher growth level of economy .

8. Introduced Namaste India Holiday Club in year 2002 giving opportunity to NRI's to discover India. Its distinguished history began in 1758 when it was appointed as general agents to the regiment of Foot Guards in India under the command of Lord Ligonier. helped to shape it. C&K were agents for most British regiments posted overseas. Today. the British administration departed.TOURISM SECTOR 6. Cox & Kings is a premium brand in all travel related services in the Indian subcontinent. employing over 800 trained professionals. Cox & Kings stayed on and flourished. but bound by strong ties to India. Between 1750's and 1950's. The Royal Air Force came under its wings. 67 . Cox & Kings was witness to an exciting era in Indian history. Artillery and Infantry. Honoured by Switzerland with the renaming of Engel berg town as the ' SOTC Indian Village '  COX & KINGS Cox & Kings is the longest established travel company in the world. in its own way. The Royal Navy was next and in 1912. In 1947. By 1878. and. 7. Awarded for Outstanding Performance in South Asia at the World Travel Mart 1999. including the Royal Cavalry. as well as the Royal Wagon Train and the Household Brigade.

new attractions.TOURISM SECTOR  Raj TRAVELS A passion for Travel & a vision for creating innovative travel packages. Raj travels started with conducting & managing tours to Srinagar (the Switzerland of India) & to South India. library. MACAU. mobile T. They are proud to say that year after year they have improved on the product. a pre-departure get-together.V & intercom. In 3 years time (1979). Raj Travels introduced International tours. innovative ideas. A quality product had to be with a high price tag. pro-active marketing. This was their Unique Selling Point & it spoke for itself. HONGKONG. BANGKOK. catering to good food. up to the demands of the more educated and savvy travelers. choice of Airlines. adding new destinations. PATTAYA. games on tour. and KUALA LUMPUR-the maiden tour was fully packed with 44 people!!! A big number in those days. MANILA. Customers chose it. The aggressive marketing combined with several add-on features like inclusions of maximum sightseeing. or choice of Destinations. 68 .be it the choice of Hotels. using top class hotels. The tremendous success & satisfaction of this tour paved way for Raj to hold its banner high & it continues to do so till date. which were unheard of. The growth & success can be attributed to its constant improvisation and introducing new features . were some of the inclusions. Awareness of the growing trends in travel trend. two driving forces saw the beginning of a Travel Company in a very modest way in Mumbai’s Masjid Bunder. PENANG. & building customer confidence. SINGAPORE.

Mt Titlis. 69 . only in a Raj Tour. Kukenhof Gardens. Dinner on 107th floor of World Trade Center. Night all these and more were brought to the discerning traveller. the Singapore Zoo. Helicopter ride. Ski flight. Fantasia land. Hovercraft ride Safari. Para Sailing. Ride on MTR. Mt Rigi. Dinners at Planet Hollywood. TGV train ride. Submarin ride.TOURISM SECTOR Orlando. James Bond Breakfast at Schilthorn. Balloon ride. Hard Rock Café. Holiday Park. Rainforest Café. Madame Tussauds.

which has been the highest in last 10 years. and the Iraq war. Foreign exchange earnings grew at an even higher rate 30. Khujraho for its sculptures and temples. Africa.2%.TOURISM SECTOR BOOMING TOURISM INDUSTRY The year 2004-05 saw tourism emerging as one of the major sectors for growth of Indian economy. India's tourism industry is thriving due to an increase in foreign tourists arrivals and greater than before travel by Indians to domestic and abroad destinations. Kerala for its scenic beauty. Southeast Asia and Australia. One of the major beneficiaries this year is Kashmir. as tourist arrivals in India rose 23. The visitors are pouring in from all over the world: Europe. Interesting feature of this growth is that it has come even as global tourism has dropped. where a cease-fire between India and Pakistan has reduced violence. if not completely. Agra for Taj Mahal. The disaster was expected to have a negative impact on 70 . due to the September 11 terrorist attacks in the United States. At the same time. Goa for its beaches and some pilgrimages are the most important. Similarly in the last year. Even the disastrous tsunami didn't affect India's tourism industry. tourism industry registered a growth rate of 17. 16.828 crore up to December. Among the most favoured tourist destinations in India. the outbreak of Severe Acute Respiratory Syndrome in East Asia. at least enough to help revive the state's sagging tourism industry. a phenomenon never seen in desert climates. Many of them escape from the summer heat on the plains to resorts in the Himalayan Mountains. the number of Indians traveling has also increased. Some tourists come from Middle East countries to witness the drenching monsoon rains in India.5 percent in Dec 2004 and tourist arrivals crossed 3 million mark for the first time in 2004.3% in foreign tourist arrivals.429 crore to 21. Domestic tourists are also fueling the industry's revival. the foreign exchange earnings increased from Rs.

prompting more people to spend money on vacations abroad or at home. poultry. and sparking new interest among overseas travellers. Also. tourism industry also provides employment to millions of people in India both directly and indirectly ( through its linkage with other sectors of the economy. special capacity building in the unorganized hospitality sector and new marketing strategy. Tourism also contributed to the economy indirectly through its linkages with other sectors like horticulture. Even with comparatively low levels of international tourist traffic.429 crore). First.533 million ( Rs 16. Foreign exchange earnings from tourism during 2003-04 were US $ 3.  REASONS FOR THIS BOOM There could be several reasons for the buoyancy in the Indian tourism industry. which includes new mechanism for speedy implementation of tourism projects.TOURISM SECTOR India's tourism in terms of large-scale cancellations of tourists to India but nothing of that sort was seen. handicrafts and construction. development of integrated tourism circuits and rural destinations. tourism has already emerged as an important segment of the Indian economy. 71 . the upward trend observed in the growth rate of Indian economy has raised middle class incomes. agriculture.  TOURISM’S CONTRIBUTION TO INDIAN ECONOMY It is not hidden that tourism is among India's important export industries. Indian government adopted a multi-pronged approach for promotion of tourism. India is booming in the information technology industry and has become the IT center. Aggressive advertising campaign "Incredible India" by the government has also had contribution in changing India's image from that of a land of snake charmers. Besides being an important foreign exchange earner.) It is estimated that total direct employment in the tourism sector is around 20 million.  MEASURES TAKEN FOR TOURISM PROMOTION Recently.

for creating awareness about the effects of tourism and preservation of our rich heritage & culture. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China. tourist arrivals are just a mere percentage of those in such popular Asian destinations like Bangkok and Thailand. Thailand. 500 crore in 2004-05. roads and other infrastructure to global standards. Malaysia and Canada. India still needs to upgrade its airports.e. The theme of pavilion was the Buddhist pilgrimage in India.  RECENT DEVELOPMENT IN TOURISM INDUSTRY India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. In addition a task force was set up to promote India as prominent health tourism destination. cleanliness and warm hospitality through a process of training and orientation was launched during 2004-05. restaurant owners and guides trained under the programme. The live Yoga performance and Indian traditional snacks at the pavilion were enjoyed very much by the visitors 72 . in order to attract more visitors. which added colours to the entire travel show. However. The aim was to rebuild that sense of responsibility towards tourists among Indians and reenforces the confidence of foreign tourist towards India as a preferred holiday destination. Even with the recent surge. The Korea’s leading newspapers published on the front page the Incredible India booth’s photographs highlighting various aspects. Government also took several other initiatives to promote Indian tourism industry and increased the plan allocation for tourism i. Incredible India campaign on prominent TV channels and in magazines across the world were among the few steps taken to advertise Indian tourism.TOURISM SECTOR A nation wide campaign. Japan. from Rs 325 crore in 200304 to Rs. Multi promotional activities undertaken by Tokyo office drew a large crowd to India Pavilion. Road shows in key source markets of Europe. More than 6500 taxi drivers.

a one –day rail excursion from Leicester to Lough borough for 540 members of a temperance league. Thus the first bona fide travel agent was Thomas Cook. While Cook himself did not make a profit on this first venture. A religious Englishman called Thomas Cook in 1841 arranged. The next year he chartered a train and steamer for an excursion to Scotland for 330 people. 73 . the first around the world tour was conducted.TOURISM SECTOR ARTICLE  TOURISM – THE FIRST COMMERCIAL VENTURE. Tours to Europe and Middle East were also conducted and. So by 1845 he had become the first full-time travel agent.50. In 1851 Cook arranged ocean steamship travel and accommodations for more than 1. operating train excursions from Leicester.000 visitors to the World Exposition in London and in 1856 he operated the first escorted “grand tour” of Europe. he was a man of vision and was convinced that there was a need for a skilled “travel arranger”. in 1872. for a fee.

But. Infrastructure is one primary problem to many industries in India. 74 . Another one is the infamous corruption of India.TOURISM SECTOR CONCLUSION Wars. a substaintial portfolio of holiday destinations in india and domestics and international. middle east. kesari spans the indian ocean. And. to fully exploit these sectors. which is a major obstacle to the tourism industry. problems related to these sectors should be addressed along with the fundamental issues like infrastructure and corruption.far east. are serious problems that have a significant affect on tourism. Government of India has a target of 10% GDP growth rate. Questionaire Kesari tours & travel Interview with: dipti patil (assistant manager) What kind of tours you offer? Kesari today has to its credit. To maintain such a high growth rate and increase the employment opportunities also at the same rate. Operating in more than 100 destinitions in india and 1000 world wide. tsunami and bird flu etc. it has to exploit the highly potential and growing sectors like Tourism. Infrastructure in India has improved but still it is far from what is required to become a world tourist destination. with the present growth rate at around 8%. africa.Resolving these issues will itself help in overcoming other smaller problems mentioned above. these are not the elementary problems.

banglore.j. Branches of kesari are in pune.TOURISM SECTOR north america and australia. ahmdabad. 3) 75 . kolhapur. thane. 2)where is your main branch? Office of kesari is located in most of all famous cities. road. Great value holidays coupled with exclusive specialist knowledge and extensive personalised service. Kesari offers domestic as well as international tours. but our main office is in mahim. l. hydrabad. they have opened our house in mahim because it is the heart of mumbai. nagpur.


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