MARKET SURVEY ON PROSPECTS OF CLOUD BASED ENTERPRISE SOLUTION

Submitted By: Amit Singh - 10030241051 Ankur Shah - 10030241054 Prakhar Sharma - 10030241073 Rinshi Sahai - 10030241077 Sonam Dongre - 10030241087 Swati T. – 10030241089

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Certificate

This is to certify that a pilot study on “Market Survey on Prospects of Cloud Based Enterprise Solution” is a bonifide work carried out by the below mentioned students of 2st semester I.T Business Management (ITBM) in the partial fulfillment for the award of degress of Master of Business Administration under my guidance during the year 2010-2012.The report is approved as it satifies the academic requirements in respect of dissertation prescribed for the MBA degree. 1. Amit Singh 2. Ankur Shah 3. Prakhar Sharma 4. Rinshi Sahai 5. Sonam Dongre 6. Swati T.
(Internal Evaluator) (External Evaluator) (Director)

Date:

Place:

Market Survey on Cloud Based Enterprise Solution

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ACKNOWLEDGEMENT

We would like to express our gratitude and hearty appreciation to “Prof. Dr.Pransenjit Sen” for his encouragement and valuable guidance in the successful completion of the project work. The business plan would not have come to a successful completion without his inspiring and constant advice. We are also grateful to the administration of SCIT, Pune for facilitating the opportunity to work on our dissertation and also thankful to “Prof. S.V.K Bharathi” for providing us guidance. Finally, we would like to sincerely thank our Director “Dr. R. Raman”, Symbiosis Centre for Information Technology, Pune for giving us the opportunity to do the pilot task. It has been a wonderful and enriching experience working on this pilot project and we will look forward to do the same in future.

Market Survey on Cloud Based Enterprise Solution

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ABSTRACT
With the advent of internet, technology has reached new heights. One such technology using the benefits of internet is Cloud Computing. The term cloud computing may not have existed a few decades ago but it finds its root way back to mid 19th century. Multibillion dollar companies have been shifting to cloud computing and even mid-level enterprises have not been far behind in shifting to Cloud computing. Eminent personalities in the world of IT are discussing how cloud computing will revolutionize and change the way business is done. Cloud computing is managing the explosion of modern information. By 2012, Customers are expected to spend approximately 42 billion dollar on cloud computing. The objective of this report is to study the trends of enterprise solutions available in cloud and its future. Cloud Based Enterprise Solution (CBES) includes all IT aspects to an enterprise present in cloud for example: a leather industry also needs IT enabled project management tools, which is non core area for leather industry. Cloud can be used to outsource this vertical without hassles of IT setup. This report presents various such aspects of CBES from a vendor’s perspective. Also it looks at the underlying technology which drives cloud computing and the benefits we derive out of it. The analysis has been done on the basis of the online and literature survey conducted in the month of January 2011 as a part of pilot project.

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...................com ................................................................................1...................................................................................................... 2............................ 1................................................... 49 Research Methodology ..... 78 Time stamped-forensic proof Logs:................ 4.................................... 49 Methodology ..................... 75 Recent News in SMB market ...............CONTENTS 1 Table of Contents 1......................................... 78 Integrity & confidentiality: ..........2..... 49 Pilot Project Approach ...........................................................3.... 75 Survey conducted for SMB market by IBM ................................................................. 1..................................................................................................................................................................1........... 58 Survey and Analysis: ................................ 79 Cost & Difficulty in migration: .................................. 6................................ 53 Services Provided by various Vendors: .......................................................................................1.................................................. 84 Questionnaire:.............................................................................................2.............................. 3..................................................... 9..................... 75 Cloud Concerns and Solutions.......................................................................................................... 7.............. 4........................................................................ 4................................................................. 6................................... 84 Market Survey on Cloud Based Enterprise Solution Page 47 ............................................................................................................................................................................................................................................................................................... 6....................................................................................................... 54 Pricing Strategy: ..... 75 Survey conducted for SMB market by PeoplePerHour.........................................................................................................................................................................................................................................3...............................................3..................................................................................................................................................4........1.............. 53 Cloud ...............................................1.............. 48 Scope of the project ........................................ 3......................................................... Scope and Aim ..........2..................2....................................... 48 Assumptions ............................................. 6.............................................................. 82 Appendix ............................................................................. 7..................................................................... 50 Literature Review .......................................... 79 Conclusion: ............... 3.......................................... 4...................................................................................................... 10......................................... 7.................................... 48 Aim of the project ..... 7........................................................................................ 7............................... 5...................................................................................... 8................................................................................................................................. 81 References ....................... 63 Scope of development in Small and Medium Business(SMB) Market: ............................................................................. 78 Outsourcing contract with SLA:......2............................

The analysis is done based on the results of the surveys. The pilot project is based on literature review. online survey conducted in a span of three months. due to limited sample size and limited resources. Also. accounting etc.1. human resource management. the feasibility of the study is subjected to future trend of the cloud computing. Scope of the project The survey conducted gives useful insight into vendor’s perspective of cloud based enterprise solution. The secondary survey ensures the feasibility in real time scenario. it can automate various business processes like payroll. 1.2. Scope and Aim 1. The cloud computing technology can be exploited to provide enterprise based solutions to the organizations. Market Survey on Cloud Based Enterprise Solution Page 48 . Thus.1. Thus our project tries to understand the current market trend and analyze the future trends of the cloud based enterprise solutions. Aim of the project Cloud computing is the next big game changing milestone for IT.

In questionnaire design. Methodology This part of documentation aims to describe methodologies used for various purposes. The questionnaire was designed using close ended Questions. Closed-end.2. By its very nature this format is easier to analyze than open-ended or verbatim responses. Assumptions For the purpose of pilot project  The respondent is aware of the cloud computing technology  The respondent has given correct information 3.  Research Methodology  Pilot Project Approach 3.1. there are multiple ways to phrase a particular question. Lead the respondent off with a compelling introduction that motivates them to participate (was mentioned in mail sent). Close Ended question format reduces the amount of cognitive stress placed on the respondent by limiting the choices they have to consider. single select or multiple response formats are all valid question types that have a purpose in used survey. Ensuring our surveys flow in a logical order is one the best practices used. Primary research methodology of Questionnaire aims to find about various aspects like Customer choices and Market trends. Surveys are about logic and order. Research Methodology Primary as well as Secondary research strategies were used. rating or ranking. open-end. thus limiting the amount of cognitive stress placed on the analyst. Market Survey on Cloud Based Enterprise Solution Page 49 .

filter questions were used to ensure that only the respondents with the knowledge of cloud computing responds to the survey. product. Work Break down Structure: The Work Breakdown Structure (WBS) is a tree structure. Following are techniques used to fulfill the Pilot project. and Trends as well as Growth of cloud computing was understood. which shows a subdivision of effort required to achieve an objective. blogs and plethora of knowledge available through books and internet was used. duration. Pilot Project Approach Standard techniques followed for any project implementation ensure the success of project. and contract. Secondary research methodology was utilized to find out Market Needs. cost.Also. news. A WBS can be developed by starting with the end objective and successively subdividing it into manageable components in terms of size. for example a program. Market Survey on Cloud Based Enterprise Solution Page 50 .2. The WBS may be hardware. and responsibility which include all steps necessary to achieve the objective. 3. or process oriented. service. project. Review of various articles. Secondary research methodology includes all other resources which did not directly contribute but provided an insight and increased understanding of cloud computing market. The Work Breakdown Structure provides a common framework for the natural development of the overall planning and control of a contract and is the basis for dividing work into definable increments from which the statement of work can be developed and technical. schedule. Questionnaire is in APPENDIX. and labor hour reporting can be established.

Regular Meetings: The team meeting was held on weekly basis to ensure the progress and provide direction to the pilot project. Market Survey on Cloud Based Enterprise Solution Page 51 . There are four basic rules in brainstorming     Focus on quantity Withhold criticism Welcome unusual ideas Combine and improve ideas Process:  Participants who have ideas but were unable to present them are encouraged to write down the ideas and present them later.  The idea collector should number the ideas. Meeting take away discussed.  The idea collector should repeat the idea in the words he or she has written verbatim. so that the chairperson can use the number to encourage an idea generation. Every meeting was conducted by a team member whose responsibilities are:     Meeting Agenda Decided. Brain Storming: It is a group creativity technique designed to generate a large number of ideas for the solution of a problem. Next Meeting Agenda Decided. Meeting MOM taken. to confirm that it expresses the meaning intended by the originator.

 There must be a way to measure progress and success.  During a brainstorming session. especially the generation of unusual ideas  Brain storming technique was used to take decision.  There must be a common decision making process to enable a coordinated effort to proceed.  There should be evaluations at milestones to decide whether the group is on track toward a final solution. When many participants are having ideas. Usually the group will. and to reassign tasks as the project unfolds.  The steps to carry out the solution must be clear to all. This technique ensured un-biased decision making for all stages in Pilot Project. and amenable to being assigned to the members so that each will have an important role. This was made sure by WBS. This is to encourage elaboration on previous ideas. managers and other superiors may be discouraged from attending.  There should be incentives to participation so that participants maintain their efforts. since it may inhibit and reduce the effect of the four basic rules. in its final stage.  Brainstorming is not just about generating ideas for others to evaluate and select. Market Survey on Cloud Based Enterprise Solution Page 52 .  The solution should not require resources or skills the members of the group do not have or cannot acquire. the one with the most associated idea should have priority. evaluate the ideas and selects one as the solution to the problem proposed to the group.

com provide this type of service. Example-Google (GOOG). there are three layers of cloud computing: SaaS. and back-ups. And Market Survey on Cloud Based Enterprise Solution Page 53 . the For private cloud. It helps users saving investment on hardware and software.1. PaaS.4.service provider bears all the cost of servers. On the contrary. the data centre is built internally behind a firewall and not shared outside the enterprise. Salesforce. Google engine and Force.com (CRM).  Software as a Service (SaaS): Software as a service.service provider will give your users the service of using their software. This term refers to any virtualized resources that are delivered as a service from data centers over the internet and that are accessible from anywhere in the world. storage. networking equipment. the service providers manage the infrastructure and offer public customers the ability to deploy and consume services over the Internet. Net Suite (N)  Platform as a Service (PaaS): Platform as a service-service provider only provides platform or a stack of solutions for your users. You just have to pay to take the computing service.  Infrastructure as a Service (IaaS): Infrastructure as a service. especially any type of applications software. in public cloud. All data and software applications that were originally located on desktops and in corporate server rooms are now being swept up and installed in “the cloud” or online resources. and IaaS. A cloud is grouped into Private Cloud or Public Cloud based on the location of the data centre where the services are being virtualized. Literature Review 4. Full control is retained by the organization. From the type of the services and its architectural point of view. Cloud Cloud Computing has been dominant IT news over the past few years.

2.  Google email  Google docs  Picasa  Google Calendar  Google Group Companies/ Services Software-as-Service Market Survey on Cloud Based Enterprise Solution Page 54 .the users build their own application software. 4. Google's services in this space are listed below. Amazon EC2 is a great example of this type of service. Services Provided by various Vendors: Microsoft Business Productivity Online Suit (BPOS) There are four different products in BPOS  Microsoft Exchange Online  Microsoft Office Communications Online  Microsoft SharePoint Online  Microsoft Live Meeting Google In the Software as a Service (SaaS) space Google is a pioneer.

Net Services (also called Fabric) provide access to applications running on the cloud. GQL has SQL like syntax. Configuring and setting up an application is quick and easy. Market Survey on Cloud Based Enterprise Solution Page 55 . b. Database can be accessed with GQL (Google Query Language). . The initial support on the developer platform was for Python programming language and support for Java is available now. SQL Azure provides access to a relational database hosted at Microsoft’s data centers. Windows Azure provides a Windows based environment to access/develop applications on Microsoft’s data centers.Companies/ Services Platform-as-Service Microsoft Microsoft Azure It provides an operating system and development platform to access/develop applications on Microsoft data centers. c. Deploying the code to a cluster and running it is managed by Google. Microsoft Azure can be divided into three components: a. Google Google AppEngine It is a developer platform hosted on Google’s cloud. The database available is a non-relational database. Google AppEngine enables users to build a basic web application very quickly. Google has detailed documentation for both Java and Python development platform.

compresses. Free hosting reviews are available to assist with making an informed web hosting choice. 40% of Fortune 100 companies host with Rackspace. Rackspace Server Backup encrypts. files. and transfers data as per defined calendar. S3 has been extremely successful due to its low pricing and high stability. formerly known as Mosso. SimpleDB does not support some of the standard SQL features like joins. or sorting query results. and slide share. The syntax is straightforward but different from SQL. S3 provides data storage using a simple web interface. The Rackspace Rackspace. Amazon SimpleDB is non-relational database hosted by Amazon. The number of server usage can be changed over time and pricing is done accordingly. Amazon launched S3 to improve its server utilization and to initiate another revenue stream. The offering is similar to Amazons EC2. It was launched in December 2007. is a strong vendor in the Infrastructure-as-a-Service space. According to Rackspace. Cloud Sites is a web site hosting product that allows web applications to scale across multiple servers based upon the demand. Amazon suite of products in cloud computing space is called Amazon web services. and buckets. The main products that Rackspace offers are Cloud Drive offers file storage similar to Amazon's S3. and as a back-up system. CloudBerry also offers a Freeware with Windows Explorer style interface to manage Amazon S3 accounts. Users get root access to the Linux Servers. Market Survey on Cloud Based Enterprise Solution Page 56 . Rackspace. image hosting. No upfront investment is required. Cloud Servers provide complete access to a server. Amazon SimpleDB provides web service for running queries on structured data in real time. It allows Windows or Linux based servers to be backed up.Companies/ Services Infrastructureas-a-Service Amazon Amazon is a pioneer and market leader in the area of Infrastructure-as-aService. S3FOX provides a Firefox extension that allows a Windows explorer like user interface to upload/download files. Rackspace Server Backup is a product similar to Cloud Drive. Typical uses of S3 are web hosting. A typical use of Storage-as-aService is for taking online backup. SimpleDB uses a basic string-based query language. full text search. SimpleDB provides an alternative database platform. Amazon S3 (Simple Storage Service) was launched in March 2006. The database integrates well with other Amazon AWS tools. Some popular sites that use Amazons S3 are twitter. Relation databases like Oracle and db2 are expensive.

Operating Systems supported include Windows Server 2003. Amazon offers three types of virtual servers: a. in the sense that you can increase/decrease computing capacity depending upon your needs. The service is resizable. WebSphere. Linux and OpenSolaris.5 GB of memory and 850 GB of instance storage c. Also supported are databases like Oracle 11g.database is scalable and is accessible through web services. EC2 is the Amazon's core offering in the Infrastructure-as-a-Service space.7 GB of memory and 160 GB of instance storage. Large Instance 7. Application servers like Weblogic. There are more variants if you have high-CPU or high-memory requirements. MySQL and DB2. b. EC2 is available with a web services interface. a kind of dedicated server hosting. Amazon also provides a Firefox extension called Elasticfox that provides a free web interface to manage EC2 servers. Extra Large Instance 15 GB of memory and 1690 GB of instance storage. Market Survey on Cloud Based Enterprise Solution Page 57 . Amazon Elastic Compute Cloud (EC2) provides computing servers on rent. Small Instance (Default) 1.

Generic Cloud based enterprise solution services • Supply Chain Management • CRM/Sales Management • Discrete Production • Process production • Tool Management • Maintenance • Service Management • Cost Planning and Control • Financial Management • Data Centre • Application development • Extendibility.4. Security features 4. Business Intelligence. Pricing Strategy: ERP Pricing Strategy: • Software – ERP Modules (Finance.4. Integration.3. Report Customization. Sales Management) – Licenses – Operating System – RDBMS Market Survey on Cloud Based Enterprise Solution Page 58 . Mobile Computing.

Suppliers typically bill such services on a utility computing basis and Market Survey on Cloud Based Enterprise Solution Page 59 .  Infrastructure as a service (IAAS): Cloud infrastructure services delivers computer infrastructure . Paas and Iaas provide various features to the organizations implementing cloud. The three layers of cloud computing namely Saas. The companies with the help of cloud computing have found a way to increase capacity or add capabilities on the fly without investing in new infrastructure. licensing and renewal costs are kept to a minimum. The upfront investment is low. the customers do not buy a license but ‘rent’ the software. the Software as a Service (SaaS) market is expected to grow to 18% by 2013. clients instead buy those resources as a fully outsourced service.typically a platform virtualization environment . Rather than purchasing servers. Cloud computing is an attractive proposition for SMEs. In the case of SaaS.• Hardware – Server – Network • Other Costs – Technical implementation – Back up (Disaster recovery) Cloud Pricing Strategy: Cloud computing has been a dominant IT news item over the past few years. According to a survey by Gartner. The SMEs can make most of the technology available today at lower costs and lower risks. software.as a service. they don’t need to invest in software / hardware. total cost of ownership is reduced and they only pay for what they use. eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support. The following describes the features of the same:  Software as a service (SAAS): Cloud application services deliver software as a service over the Internet. training new personnel or licensing new software and pay for whatever they needed. data-center space or network equipment.

Poor Billing System: A poor billing and metering system may cause the vendors to lose their customers. Google or Yahoo search engine and Google Apps like Gmail etc. quarterly. or annually for independent usage SoftSummit survey (2008) predicted that the overall software vendors will continue to offer this subscription model with an estimated growth of approximately 10% by 2010. amount of data transferred.amount of resources consumed.  Advertisement model: Customers pay no costs for using the solution while the vendors earn the revenue from advertisements of third parties that are embedded on their web pages. Market Survey on Cloud Based Enterprise Solution Page 60 . The basic pricing model for cloud based architecture is as follows:  Subscription-based: Customers are charged for the same fixed-price for every certain time of period such monthly. having an accurate metering and billing system that can handle the mechanism and report overall usage is crucial. number of registered users accessing the software. It facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers.  Platform as a Service (PAAS): Cloud platform services deliver a computing platform or solution stack as a service. often consuming cloud infrastructure and sustaining cloud applications.g. The billing and metering system becomes important for the vendors to track their customers’ usage and might also be useful for them to expand the potential of their customer base. For e. This is the reason why SaaS is also typical with “pay-per-use” basis. the time spent by customers in using the software. Thus.  Usage-based: Customers are charged based on their usage volume from several measurable metrics e. Hence. as the customers might feel cheated by the vendors.g. number of completed transactions while using the solution. the cost will typically reflect the level of activity. which is useful input for their future marketing strategy.

This is identified by the service level agreement (SLA). SLAs can be very general or extremely detailed.15 per GB per month $0. if the problem persists after 30 minutes.015/hour Not Applicable Market Survey on Cloud Based Enterprise Solution Page 61 .1 per GB Google Free quota for ninety days and then following a price budget Not Applicable Microsoft Subscriptions and pay-as-yougo Not Applicable Rackspace Pay-as-yougrow Storage charge (IAAS) Data transfer charge (IAAS) Servers (IAAS) Services $0. They can specify bandwidth availability. Organization using Google docs and GMAIL pay $50 per Microsoft Exchange Online is priced at $5/user/ month Business productivity online suite at 256 MB/10GB at $0. Google docs.Service Level Agreements (SLA): One of the key motivators for moving to cloud is the reduction of business risk. including the steps to take in the event of a failure. response times for routine and ad hoc queries and response time for problem resolution such as network down and machine failure.150 per GB permonth Amazon S3: $0. a supervisor will be notified. which is a contract between a vendor and its users which specifies the level of service that is expected during its period. the account representative will be contacted. For example.085/hour Not Applicable Not Applicable Not Applicable Gmail. Picasa are free for individual users.22/GB Not Applicable Not Applicable 1.7 GB/160GB of at $0. Price comparison between various Cloud Vendors: Companies/ Parameters Billing terms Amazon Billed monthly for compute resources consumed Amazon S3: $0. and when the problem stays after one hour.

Google AppEngine at $8/user/month $10/ user/ month Microsoft Azure $0.15 cents/GB/month for storage Not Applicable Market Survey on Cloud Based Enterprise Solution Page 62 .12 cents/hour for computing and $0.Operating System and developmen t Platform Not Applicable user per year for using advanced features.

Survey and Analysis: 5. Forums & Sites) • Received: – Professional Responses • Cloud Architects • Project Managers/Team Members(working on Cloud projects IBM/Zenith) – Academia Responses • Cloud Enthusiasts – Internet • Cloud Enthusiasts • Director • Cloud Writers/Vendors • Architect Questionnaire methodology was adopted to understand the market essence and likely forward strategy of cloud providers. please refer to Appendix A. Survey had 10 questions which had 18 responses and following trends were seen.1.5. Profiling : • Approx 24 respondents • Aimed : – Professional Contacts – Academia Contacts (Alumni & Professor contacts) – Internet ( Facebook. For Questionnaires. Market Survey on Cloud Based Enterprise Solution Page 63 . The survey was intended for audience who has real knowledge of cloud deployment and one who are driving force for cloud services in their area of influence.

Shows that most availed and preferred service is Software on cloud. Layer of the cloud which is most preferred by the client: 28% IAAS 50% PAAS SAAS 22% Results . Market Survey on Cloud Based Enterprise Solution Page 64 . Also. the generic issues of security. with IAAS with 28% followed by PAAS at a close percentage of 22%.5. interoperability etc is seen more in other services.2. Survey Questions and Results Question1.50% of respondents are already on SAAS. Generic reason for such response could be the ease of use and availability of such in market.

Question2. IT services/Applications supporting business processes which are most likely to be on Cloud Ranking 1 2 3 4 5 6 7 8 Business Process Accounting CRM/Sales Management Payroll Data Centre services Application development Project management Procurements / Purchasing Human Resources Response 28% 33% 39% 28% 33% 44% 44% 33% Market Survey on Cloud Based Enterprise Solution Page 65 .

CRM/Sales Management and accounting and data centre services being next. project management are most likely to be on cloud services. Next cloud based on payroll. This question attempts to catch the key areas which are part of most of the industries and can be put in cloud. Market Survey on Cloud Based Enterprise Solution Page 66 . The trend shows that procurement/purchasing.100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Payroll 8 7 6 5 4 3 2 1 2 0 1 CRM / Applicatio Procureme Project Sales n Human Accountin nts / Managem Resources Managem g / Finance Developm Purchasing ent ent ent 6 3 1 4 8 1 2 1 1 2 1 1 2 1 8 1 3 2 Data Center Services 1 1 2 1 3 7 1 3 1 3 1 2 1 1 2 1 0 1 3 2 2 6 1 2 1 3 3 5 2 0 1 1 3 6 2 1 2 1 2 5 1 3 3 Results -Cloud is seen as a place for other than core functionalities to be outsourced.

intention of respondents is not to move to CBES as a service and reasons could be the integration of various parts of enterprise on cloud. Customers would prefer to purchase separate modules of an enterprise solution from multiple cloud service providers 44% 56% Yes No Results . Q4. Client’s reason to use Cloud based enterprise Solution Ranking 1 Reasons Avoiding capital expenditure. Controlling marginal profit and costs Flexibility and Scalability Absence of IT expertise Adding redundancy to increase availability and resilience Optimization of IT infrastructure Improved computing capacity Business Continuity and Disaster Recovery Response 33% 2 3 4 33% 28% 33% 5 6 7 39% 28% 39% Page 67 Market Survey on Cloud Based Enterprise Solution .Question3.Focus of this survey is CBES.

Flexibility. Cloud provides all users with equal opportunity to use best IT environment available that too at a lower cost. Capex saving is always a priority whereas also easy availability of best of breed software on cloud is also a reason. scalability and absence of IT expertise surprisingly is also a reason. Market Survey on Cloud Based Enterprise Solution Page 68 .Controlli on of IT of a new increase IT and computing infrastruct Disaster ng expertise Scalability capacity business availability ure Recovery marginal model and profit and capabilities resilience costs 8 7 6 5 4 3 2 1 1 1 2 1 3 5 2 3 1 1 1 2 1 4 3 6 1 1 2 3 3 1 6 1 2 0 5 2 3 1 3 1 2 3 0 7 1 2 1 2 7 2 1 1 0 3 1 3 1 7 4 0 2 1 1 2 2 3 2 2 6 1 1 0 Results .capabilities 8 Assessing feasibility of a new business model 39% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Avoiding Adding Business capital Assessing redundanc expenditur Optimizati Continuity y to Absence of Flexibility Improved feasibility and e.The responses received show that major driving force to move into cloud is avoiding IT related capex.

Inspite of 4 years of exponential growth. Most preferred way of users in cloud is private cloud. Private. Next four years. etc) Partner Cloud (owned and managed by a trusted partner) 22% 17% 17% Public Cloud (owned and managed by an unrelated business) Private Cloud (owned and managed internally) 44% Results . As recently cloud is an issue for all users and is varied about it. There are various flavors of cloud which a user can avail. the driving forces. of cloud emergence should be able to move to partner and then public as in when standards and maturity is seen. Squaring the previous question which IT expertise and capex saving were preferred. Future trend to be noticed is that the cloud industry has to mature into public cloud to suffice to previous answers of users i. according to this possible Cloud Computing taxonomy A federation of clouds provided by various sources (partner.Question5. Partner. Public ways.IT scenarios are changing because of cloud presence. private. cloud as an industry has to mature into comfortable positioning into public cloud.e. Solution you see as the most suitable for a Small and Medium Enterprise Client. Market Survey on Cloud Based Enterprise Solution Page 69 . users should ideally move to Public cloud.

Survey shows that clients are most bothered about safety of their data and performance as an issue.There are various scenarios which are applicable to moving of users into cloud which cater to different problems/concerns of cloud. This question addresses the issues that a client faces. Previous cases of loses of data seen in EC2 and such situation trigger the concern. Market Survey on Cloud Based Enterprise Solution Page 70 .Question6. Main concerns of the clients towards using cloud computing Ranking 1 2 3 4 5 Reason Loss of control of services and/or data Performance issues Availability of services and/or data Intra-clouds (vendor lock-in) migration Cost and difficulty of migration to the cloud Lack of liability of providers in case of security incidents Confidentiality of corporate data Integrity of services and/or data Response 28% 33% 39% 28% 33% 6 7 8 44% 44% 33% Results .

Market Survey on Cloud Based Enterprise Solution Page 71 . trend shows that scalability. pricing and easy web access is main focus of companies in SAAS.Question7. Features of SAAS services provided by your organization for cloud based enterprise solution 20 18 16 Number of Respondents 14 Web Accessed via web browser Multi-Tenant 12 10 8 Scalable 6 Pay per Consumption 4 2 0 Auto-up gradation of solution Features of SAAS This question focuses on vendor perspective of features in SAAS.

Question8. Features of PAAS services provided by your organization for cloud based enterprise solution 14 12 Number of Responses 10 Ability to configure policies for working of runtime framework Compatibility between modules developed on PAAS and local platform 8 6 Integration of modules developed across multiple PAAS 4 2 0 Generic facilities such as source code control. Vendors are trying to provide easy platform in cloud. Market Survey on Cloud Based Enterprise Solution Page 72 . plug and play services and standard features of platform are also expected from cloud PAAS. moving into cloud PAAS will see features of PAAS to change as last Questions show that vendor is focusing now more on getting clients into cloud rather than sustaining them. application testing. rollout and roll-back Easy plug and play platform Features of PAAS This question shows that policies. Also. staging.

Features of IAAS services provided by your organization for cloud based enterprise solution 20 18 16 14 12 10 8 6 4 2 0 Number of Respondents Backups Load Balancing Compatibility between multiple IAAS vendors Maximum level of control of IAAS by customer Easy to use without knowing the underlying technology Smooth transition between local and cloud infrastructure Features of IAAS This question focuses on features of IAAS. PASS and SAAS. Trend shows that generic features are expected of IAAS.Question9. trends show that vendors are providing much required backup and controlling power to client. Market Survey on Cloud Based Enterprise Solution Page 73 . Out of box feature are not intended of recent IAAS players. IAAS being a niche area of all three IAAS.

IT industry scenario as cloud consumer is ready to change and also other IT using companies. This question intends to know the big picture of CBES in company standpoint. <100 employees is considered to move into cloud fastest and also average time taken for 100 to 1000 employee company is between 2 to more than 2 years. Question deals with industries which already have cloud transition in place. Industries with >1000 employees are considered to move into cloud at a very later stage. Market Survey on Cloud Based Enterprise Solution Page 74 .Question10. Average/estimated time frame taken to shift the entire enterprise to cloud 14 12 Less then a year 10 1-2 Years 8 6 > 2 Years 4 2 0 < 100 employees 100-500 employees 500-1000 employees > 1000 employees CBES prospects are incomplete without knowing the time frame for moving of complete enterprise into cloud.

Scope of development in Small and Medium Business(SMB) Market: 6.6. Plans to transform 2000 SMEs through the hosted platform by Dec 2011 6.300 small and medium-sized enterprises (SMEs) about the technology and also found that 43 per cent are unsure of what cloud computing is.com – PeoplePerHour.1.com asked 1.2.3. Budget-Friendly. Recent News in SMB market – Siemens launches Cloud based unified communication solution for SMB – 02/03/2011 – TCS bets big on ‘iON’ cloud for SMBs (2011) – Series of studies conducted by AMI partners show Cloud-based solutions and RMIT services to lead APAC SMB ICT spending growth in 2011 (08/02/2011) – Iron Mountain Brings Enterprise-Proven. – Around three-quarters of businesses do not currently use cloud computing models – Major roadblock is the Infrastructure 6. striking a balance between solutions that drive short term cost savings and those that enable revenue growth and stronger customer relationships. Survey conducted for SMB market by PeoplePerHour. Cloud-Based Backup to SMBs – Zensar partners with Microsoft to launch Cloud based ERP solution for SMEs. Survey conducted for SMB market by IBM – Midsize firms are increasing their investment in IT. – Most of the priorities can be solved by cloud solution Market Survey on Cloud Based Enterprise Solution Page 75 .

Major critical business priority among SMB is cost reduction which can be achieved through cloud computing. In survey on major IT implementations.As we can see. virtualization (67%) and SAAS (65%) still have 50% projects which are only planned and not implemented which mean it has lot of scope for development. Market Survey on Cloud Based Enterprise Solution Page 76 . area of cloud computing (66%).

Cost reduction has been cited as the major reason for companies shifting to cloud. The same result is also reflected by survey conducted by us. Market Survey on Cloud Based Enterprise Solution Page 77 .As we can see in the survey.

lack of sufficient data and configuration integrity due to a mismatch between the organization's and the cloud provider's policies for separation of duty (i. 7.1..2. The security and privacy policies and practices of the cloud provider might not be adequate or compatible with those of the organization.7. having sufficient checks and balances to ensure an operation is done consistently and correctly).e. Integrity & confidentiality: – Adequate & well communicated policies and practices of provider and organization. Cloud Concerns and Solutions This section of report presents solutions that a vendor should provide to avoid concerns of clients.. and loss of privacy due to the cloud provider handling sensitive information less rigorously than the organization's policy dictates 7. clear assignment of roles and responsibilities) or redundancy (i. This can result in undetected intrusions or violations due to insufficient auditing and monitoring policies by the cloud provider.e. Outsourcing contract with SLA: SLA Metrics should be defined for smooth transition of complete lifecycle of cloud outsourcing. Some Q’s to be answered by SLA’s for cloud are What if provider looses data?  Who can see my information?  How to handle data co-location?  How to handle data-corruption?  How easy is it to migrate data to another provider?  Are we relying too much on SLA’s? Market Survey on Cloud Based Enterprise Solution Page 78 . Vendor as well as client can use this information presented to increase the integrity of cloud services. Industry accepted and used templates are available which should be utilized for Cloud outsourcing.

the system logs and application logs must be signed in a way such that there is undeniable. 3. mathematical proof that they have not changed since the system or application created them.3. Time stamped-forensic proof Logs: Changing the logs is the easiest way for a cloud provider to cover its tracks in case of an accident or misuse of power occurs. – Testing availability of cloud eases difficulty of migration. 4. 7. Cost & Difficulty in migration: – Use of enterprise-class Internet application. Risk Analysis and management – Data flow. Viability – Can CSP provide/meet organizations service levels for future? 2.4. It is also the easiest way for malicious software and users to do the same. – CSA and other such organizations keen in establishing security standards. To properly protect against this risk. In a typical enterprise-to-cloud migration process. scalability or Market Survey on Cloud Based Enterprise Solution Page 79 . Compliance – Regulations are present in platforms like CSA (Cloud security alliance) many more should be checked. Generic encryption and security concerns have to be addressed in CBES more effectively for maintaining integrity. Transparency – Certifications/Compliances like HIPPA for patient details should provide reasonable transparency to the process. A time-based data signature is required if one is to achieve forensic-quality logs. Details of model of CSP can ensure the data flow and interaction standards for organization.7. information cycle and generic data risk handling should be in place. Many web 2. Simple data hashing cannot address this problem as the logs can be backdated. Cloud Service provider (CSP) should address 1. – Architecture and model design Base design of CSP should enable the secure transaction from cloud as well as inside cloud. a corporation will identify candidate components based on drivers such business continuity.0 enabled applications are present which enable real time movement of data into Cloud OS with sync from local OS like XEN and VMWare.

 >1000 petabytes of information storage requirement for forensic operations.  Generates over 300 petabytes of information per day. For e. ESBs. – Payoff of between migration and usage to be known. Simulation enables enterprises to benefit by not having to touch production code – while eliminating the substantial time. Navy. Strategic move to cloud should be backed by financial analysis as other corporate efforts. capital and IT staff resource expenses related to creating a distinct cloud test environment.  Backblaze a cloud storage hardware provider reduced the cost from $826. outages application error stages. – Cloud simulation and migration modelling. CPU and storage behavior in a multi-tenant environment. The selection of cloud vendor then requires moving service components such as database. Cloud simulation and migration modelling provides a more efficient and nimble alterative to building a full cloud-based reference infrastructure for evaluating enterprise-to-cloud migration risks. Through enterprise-to-cloud migration simulation.  The 2010 cost of 300 petabytes is $35 million.g For U.000/petabytes (Backblaze’s price).lower overall cost of ownership. Huge savings are therefore available immediately. Testing a reference system deployed in the cloud with a CSP enables an enterprise to evaluate the class of servers. Once a full reference system is deployed in the cloud. what-if study for various operational scenarios ease the migration difficulties and also increase reliability.000/petabytes (dell’s price) to $117. Simulation in hand with matrices like “spin-up” times check – geographic latency. This is much less than the total costs of the legacy disk files that are in place for thousands of Navy servers. application servers. the behavior of the enterprise application interacting with the cloud-based components has to be tested. memory.S. Market Survey on Cloud Based Enterprise Solution Page 80 . organizations can simulate services in the cloud prior to implementation. or 12 cents per gigabyte. and identity stores to the cloud environment.

• SMB are moving towards cloud. and absence of IT expertise forms the major reason for shift to cloud. Vendor side and Software provider side. Performance Issues form the major concern of client with respect to cloud computing. Conclusion: • SAAS is the most preferred solution by clients • Avoiding Capex. Availability of services.8. Flexibility. • Concerns need to be addressed with 3 way strategies: Client side. Market Survey on Cloud Based Enterprise Solution Page 81 . • Loss of services/data.

cfodailynews.php/2009/02/security-for-cloud-based-enterprise-applications/ http://www.in/Cloud_Computing/11-02-16/TCS_does_a_Nano_launches_cloudbased_iON_for_SMBs.htm http://informationweek.org/index.uk/crn-uk/news/2029027/parallels-smbs-cloud-consideration http://www.cloudtweaks.channelprosmb.php/3927551/Cloud-ComputingsEnterprise-Challenges-Public-Private-Hybrid http://blogs.channelweb.co.html http://www.com/2010/03/understanding-cloud-and-devops-part-1-the-cloud/ http://it.forbes.dt.aspx http://itmanagement.cloudtweaks.com/microsoft/2011/03/08/roi-of-the-cloud-part-2-iaas/ http://www.com/cfos-intrigued-confused-about-cloud-computing/ http://www.aspx http://informationweek.earthweb.thehindu.com/2011/03/vmware-delivers-new-operations-model-for-cloudcomputing-environments/ http://www.9.html http://www.com/features/article.uk/news/virtualisation---the-cloud/three-quarters-of-smes-do-notuse-cloud-computing-survey-reveals-800429238.in/Cloud_Computing/11-0228/Infosys_converts_cloud_threat_into_opportunity.cloudtweaks.com/topics/it/articles/149092-cloud-computing-wont-boost-productivitymuch-study-suggests.ece?service=mobile http://blog.cisco.com/2010/02/what-are-the-different-types-of-cloud-computing/ http://www.com/sci-tech/technology/article933554. References http://www.com/article/23386/Storage-Guardian-Introduces-Pay-As-YouCompute-Model-in-the-Cloud/ Market Survey on Cloud Based Enterprise Solution Page 82 .co.hostway.cloudtweaks.tmcnet.com/en/US/solutions/collateral/ns340/ns517/ns224/ns836/ns976/white_p aper_c11-543729.com/2010/03/mini-glossary-cloud-computing-terms-you-shouldknow/ http://www.

ecappj03 http://www.processor.com/cm/blogs/vizard/degrees-of-hybrid-cloudcomputing/?cs=45724 http://www.eweek.jsessionid=5fK9GN0LM7adSyUhPG0TNQ**.htm.com/reliability-remains-asia-s-smb-cloud-worry-62205876.zdnetasia.co.channelweb.http://www.asp?article=articles/P3303/13p03/13p03.itbusinessedge.crn.asp&gui d= http://www.uk/crn-uk/news/2029027/parallels-smbs-cloud-consideration http://www.com/news/cloud/229100045/cloud-computing-in-midmarket-smb-sectorscreates-big-opportunties.com/slideshows/show.itbusinessedge.htm http://www.com/c/a/IT-Infrastructure/IBM-Reports-Most-SMBs-Upping-Their-ITSpending-for-2011-479712/ http://www.aspx?c=84778&slide=2 Market Survey on Cloud Based Enterprise Solution Page 83 .com/editorial/article.

Appendix Questionnaire: Market Survey on Cloud Based Enterprise Solution Page 84 .10.

Market Survey on Cloud Based Enterprise Solution Page 85 .

Market Survey on Cloud Based Enterprise Solution Page 86 .

Market Survey on Cloud Based Enterprise Solution Page 87 .

Market Survey on Cloud Based Enterprise Solution Page 88 .

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