Scribd Logo
Upload

Welcome to Scribd!

  • 2011 B2B CPL Benchmark Survey

    Uploaded by

    leadpac
    442 views7 pages
    From August to September 2011, True Influence collected responses to its Annual B2B CPL Benchmark Survey, the results of which were published on October 5th, 2011. Responses and Views of nearly 2000 Marketers, Agencies, Marketing Services Providers (MSP) and Systems Integrators (SI) were solicited and considered. The main objective of this year’s B2B CPL survey was to benchmark Cost Per Lead seen for offers like White Paper Downloads, Webinar Registrations, Event Registrations, Demo Requests in the Market.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    From August to September 2011, True Influence collected responses to its Annual B2B CPL Benchmark Survey, the results of which were published on October 5th, 2011. Responses and Views of nearly 2000 Marketers, Agencies, Marketing Services Providers (MSP) and Systems Integrators (SI) were solicited and considered. The main objective of this year’s B2B CPL survey was to benchmark Cost Per Lead seen for offers like White Paper Downloads, Webinar Registrations, Event Registrations, Demo Requests in the Market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    442 views7 pages

    2011 B2B CPL Benchmark Survey

    Uploaded by

    leadpac
    From August to September 2011, True Influence collected responses to its Annual B2B CPL Benchmark Survey, the results of which were published on October 5th, 2011. Responses and Views of nearly 2000 Marketers, Agencies, Marketing Services Providers (MSP) and Systems Integrators (SI) were solicited and considered. The main objective of this year’s B2B CPL survey was to benchmark Cost Per Lead seen for offers like White Paper Downloads, Webinar Registrations, Event Registrations, Demo Requests in the Market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    2011 Cost Per Lead (CPL) Benchmark Survey

    What is your CPL for a White Paper Download?

    More than $250

    6%

    $100 to $250

    17%

    $50 to $100

    23%

    $30 to $50

    31%

    $15 to $30

    11%

    Less than $15

    12%
    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    2011 Cost Per Lead (CPL) Benchmark Survey

    What is your CPL for a Webinar Registration

    More than $250

    8%

    $100 to $250

    6%

    $50 to $100

    23%

    $30 to $50

    40%

    $15 to $30

    17%

    Less than $15

    6%
    0%

    10%

    20%

    30%

    40%

    50%

    2011 Cost Per Lead (CPL) Benchmark Survey

    What is your CPL for an Event Registration

    More than $250

    26%

    8%

    $100 to $250

    $50 to $100

    21%

    $30 to $50

    26%

    $15 to $30

    12%

    Less than $15

    7%

    0%

    10%

    20%

    30%

    40%

    2011 Cost Per Lead (CPL) Benchmark Survey

    What is your CPL for a Demo Request?

    More than $250

    23%

    $100 to $250

    26%

    $50 to $100

    20%

    $30 to $50

    25%

    Less than $30

    6%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    2011 Cost Per Lead (CPL) Benchmark Survey

    Survey Respondents (by Segments)

    SI Others
    4% 3%
    MSP
    21%

    Marketers
    55%
    Agency
    17%

    You might also like