Table of Contents
1. Executive Summary 2. Value Proposition and Innovation 3. Market Identification and Analysis 4. Marketing and Sales Strategy 5. Sustainable Competitive Advantage 6. Company Product and Service 7. Team 8. Operational and Expansion Plan 9. Financials 10. Appendix 1 2 3 4 6 7 8 11 14 24

This gives us the ability to capture the entire smartphone market share. iSoleil integrates itself into all devices. at a technological forefront. research and development will begin concurrently with filing of our patent. Secondly. most smartphone users face a common issue: short battery life. they still limit the battery life to an extent. In the current market there are portable solar chargers for smartphones but nonetheless they are separate devices that are bulky and expensive.1.cell will require an office to base our operations. Firstly iSoleil.cell is a B2B company engaging directly with mobile device makers.000 for S$100 per piece and 40. Q. Next. Smartphone manufacturers can then reduce the size of phone batteries. iSoleil. On account of our expansion plans. Promoting iSoleil to these companies will be based on three main features: „non-existent‟. The constant connection to wireless network has greatly reduced the battery life of these phones to a day or less. Production of iSoleil will begin shortly after and at the same time we will market iSoleil to seal our first and second contract. Next. However these external chargers require charging beforehand and more importantly. selling them at 30. is an organic solar film that charges portable consumer devices such as smartphones. It is embedded into the screen of the device with a thickness of 0.Cell Page 1 . Q.000 for S$75 each respectively in the second and third year. Our product. The ingenuity of iSoleil is that it allows smartphone users to be able to use their devices and charge them at the same time. we will focus on three areas namely improving the efficiency of our organic solar films. will be the first of its kind to be available in the market. tapping into laptop and tablet PC markets and securing Q. iSoleil will be sold at an affordable price of S$50 a piece to smartphone makers. It gives users access to limitless battery life as long as users are under ambient light. In the first year. making it infeasible for consumers to purchase and install our product themselves. We will expand to laptop and tablet PC makers. green technology and affordable. Lastly. relying on iSoleil to partly charge the phone and thus minimizing the weight of smartphones. we will patent this technology to have exclusive rights. Additionally our solution supersedes the present ones at a fraction the price and provides an environmental friendly option to consumers. Initial year will be focused on selling our product as contracts to smartphone makers at bulk quantities of 100. Embedding iSoleil into mobile devices will be done during manufacturing stage. as opposed to existing chargers that are made for specific mobile devices.000 for S$50 per piece. Executive Summary As smartphones begin to grow rapidly in the mobile phone industry.1mm. laptops and tablets. companies came up with external battery charger to extend battery life. To overcome this problem. To sustain competitive advantage. Our marketing team will approach major mobile device companies to promote iSoleil. we will adopt the four strategic approaches.

our company will focus on developing our product for smartphones. A major share of our profits will be directed to research and development to improve on our current technology. In the second and third year of setting up. In the next two years. For the first year.Cell Page 2 . 7. the issue of short battery lifetimes will be settled. Having a “nonexistent” charger without wires will create more convenience for smartphone consumers in terms of weight and problem of dangling wires.804 for the first year. Having a “non-existent” charger without wires will create more convenience for smartphone consumers in terms of weight and problem of dangling wires. Similar to cash flow. However. most of them choose not to bring them because of the weight and the long wires. Although we know that mobile phone consumers have chargers for their smartphones.727.more contracts with smartphone manufacturers. As part of our expansion plan. As of 2008 laptop sales exceeded desktop for the first time and with the encouraging growth of tablet PCs. we value Q. tablets and laptop contracts. we will want to clinch more deals with other manufacturers. Contracts with smartphone manufacturers will bring in sales but high start-up cost required for research and development and production result in negative cash flow of S$276. Return on investment for first. people are starting to change their silicon electronics into solar power electronics since silicon harms the Q. these two markets poised to be major markets for consumer devices. Nowadays. second and third year post positive cash flow of S$2. the problem of a battery running flat outdoors can be solved. second and third year are -8.645 and 12. return on investment will post negative returns for first year and positive returns for second and third year.006 and S$3.256 accordingly.114 respectively due to robust sales from smartphone. According to the research studies done by International Energy Agency (IEA). Opportunity With iSoleil. Value Proposition and Innovation Value Proposition Problem Having iSoleil. As a local start-up. the needs of solar power will rise.000 from interested investors.cell at S$5million seeking for an investment of S$500. representing up to 25% of global electricity use. we will start producing solar films for tablets PCs and laptops respectively. 2.593. new designs of solar film will be launched for laptops and tablets. In year 1 we plan to sign 2 contracts with 2 smartphone manufacturers to integrate iSoleil into their phones.047.

Also raising awareness may pose some difficulty as consumers may shun away for an almost intangible item. Target Market We will be a B2B company dealing directly with major consumer device manufacturers.Cell Page 3 . we conclude that smartphones have a rising popularity among mobile phone consumers. and so iSoleil is “non-existent” to the end user. tablet PCs and laptop makers form the base of customers. and carrying chargers everywhere creates inconvenience in term of portability and simplicity. The competitor products mentioned Q. we will like to focus on the integration of solar films into smartphones.environment. The following year. having thickness of 0. there is a need to have another power source that is possible to be integrated directly in the gadgets. The difference in our product is its portability in terms of size. Thus. In the first year. Competitors The presence of competitors offering the same value proposition in their products poses a risk to our company. With developed systems. and flat foldable panels. In a longer term. roll-up thin films. gadget producers are actively developing new device models and systems to their brands. we will like to have laptop producers as our partners. Major smartphone. more gadgets such as tablets will be targeted. However. By using our product. complementing applications and features for the gadgets are readily available as well. solar power electronics may make a significant contribution to the company as its use becomes more widespread. As iSoleil requires integration into mobile devices as part of the manufacturing process. In order to keep up with ever increasing smartphone capabilities. all of which offer portable solar charging. Market Identification and Analysis Market Opportunities Looking at the current market condition. 3. Driven by the huge demands from the markets. we need long lasting power sources. eliminating the need to charge the device as long as there is ambient light. the inability for consumers to incorporate iSoleil into their own is the main reason for us to target consumer device makers. In year 3. Some competitor products include laptop cases. the battery may not last as long as the users need it to last.1mm. these manufacturers can cut down on the need for bulky batteries and rely on iSoleil to provide power to their devices. Innovation iSoleil is different current ones in the market that it is directly integrated into the smartphones.

and promotions in our website. with dimensions 61. The Mobius boasts a slim and lightweight design. our product is placed at the screen side. Place We will mainly conduct product prototype demonstrations and sales pitches to individual mobile phone companies.Cell Page 4 .above may be portable. offers. in comparison to our product. thus placing them in a better position to promote their products. the National Renewable Energy Laboratory has certified that Konarka‟s solar cells have achieved an efficiency of 8. the highest recorded for organic solar cells. The difference in size will be obvious especially for consumers with smaller hands. 4. being „non-existent‟ and affordable. On the other hand. we will also provide complete information about our products. we will be able to tap even more sunlight to power our devices. the Mobius still adds extra bulk to the iPhone. together with the Research and Development facilities. Using green technology can help mobile device manufacturers promote their product as being environmental friendly.3%. a solar-powered iPhone charger case. Our product costs SGD$50 and this affordability is derived from the use of organic photovoltaic technology which is cheaper to manufacture than regular solar cells. they are bulky or take up a considerable amount of space when unrolled or unfolded. iSoleil is also affordable compared to current products on the market. Currently. Besides our physical presence.3% would present a competitive advantage. our representative may go to the customers‟ offices Q. One major direct competitor in portable solar charger packs is Eton Corporation. This differentiation of our product creates a competitive edge compared to other similar products. The customer service team is readily available to help if a representative from companies requires more information. This reveals an opportunity for research for our company as any efficiency higher than 8. An indirect competitor in organic solar technology is Konarka Technologies. Our office building is located at Singapore Science Park. For convenience of customers. With the continuous improvement of solar cell efficiency.9 x 129.2 mm (W x H x D). Yet.5 x 22. which enables the solar cell to work even when users are using it. who may find difficulty in having a good grip of their devices. however. Marketing and Sales Strategy Marketing Execution 4Ps Products Key selling points of our product include the use of green technology. which recently introduced Mobius. like Mobius portable charger which costs about SGD$100.

many devices are actively produced to support the ease of communication.4 Threats Solar technology is not new in the market. value. and this shift will result in more profits for our clients. and useful technology.000 at SG$50 each. Thus. as it will enable their gadgets to perform at full potential for longer periods of time. Furthermore. Tablet solar films will also be sold in bulk of 40.or plants directly to discuss further about the contracts.2 Weaknesses As a start-up providing new technologies. We have numerous competitors who are offering a similar value proposition like us. Price We will sell iSoleil in bulk to the companies in order quantities of 100. 3. Upon the completion of the contract.Cell Page 5 . our simple and light model of solar film Q. if we could not offer a competitive advantage. Thus. laptop solar films will be sold in bulk of 30. Here is our tentative plan for promotion:  Hold a company tour and invite representatives from mobile developers to join  Hold seminars in business district area and invite our Research and Development team and other related speakers (about solar technology) to engage representatives from companies  Do a direct sales presentation of our prototype in our clients‟ offices  Maintain the information and friendliness in our website for the convenience of customers SWOT Analysis 3. Proof is essential because our potential customers would probably like to see our credibility. Promotions We would market directly to our potential customers.000 selling at SG$75 each. 3. This growing consumer communication industry provides a good base for us to tap into the market pool by introducing a new. our team will do delivery of the integrated screen. Therefore. The existence of our competitors could be a threat for us. Later on in year two and three.3 Opportunities In a globalization world. communication is essential. 3. it will be integrated directly into their devices.000 at SG$100. we will have to turn non-existent demands toward latent demands. Furthermore. which satisfies the market needs. we will make prototypes to exhibit its effectiveness. The usage of solar films is highly beneficial for mobile consumers. End users do not have to worry about the hassle of an external charging device. the price of $50 is affordable compared to other products in the industry. we expect more device users to switch to this new technology.1 Strengths This is a new technology in the market. which make our product value for money. Because we have no previous history in providing this solar system in mobile devices.

it is vital that proper outsourcing is carried out for the Research and Development department of the company. Q. As organic solar technology is still relatively undeveloped. Further discussion about competitors and risk analysis will be elaborated in the chapter to come. Lastly. To ensure compatibility of the chargers with their respective gadgets. we will adopt the four strategic approaches. This may be overcome through our market strategies to increase awareness of the product. companies may not have absolute confidence to purchase our product. will be the first of its kind to be available in the market. much research has to be done. Sustainable Competitive Advantage To sustain competitive advantage. Market Risk Our company may face market risk. relying on iSoleil to partly charge the phone and thus minimizing the weight of smartphones. Next. Risk Analysis/Competitor Research Our company recognizes the risks involved in the product venture. iSoleil will be sold at an affordable price of S$50 a piece to smartphone makers. Due to the wide range of gadgets we endeavour to eventually cater to. Firstly iSoleil. The risks and mitigation will be discussed in this section.and our chargers‟ efficiencies will be maintained by our Research and Development team. Secondly. in addition to ways of keeping ahead of our competitors. The ingenuity of iSoleil is that it allows smartphone users to be able to use their devices and charge them at the same time. at a technological forefront. This gives us the ability to capture the entire smartphone market share. iSoleil integrates itself into all devices. 5. in which the product may not be well-received by companies when the product is first released. we will patent this technology to have exclusive rights. Compatibility The next difficulty we may face is compatibility issues of the chargers with the gadgets. Smartphone manufacturers can then reduce the size of phone batteries. as opposed to existing chargers that are made for specific mobile devices.Cell Page 6 .

“Non-existent”: iSoleil is not heavy like other mobile chargers. Besides. Wireless: Our charger will not have any external cables like all other chargers. Key Features Four identified features of iSoleil are: 1. Company Product and Service Product Our product is a solar film and its name is iSoleil. since most people are using them. potassium poly-3-hexylthiophic acid (P3PHT).Cell Page 7 . [6. Having iSoleil wireless features. Subsequently the product will be expanded into laptops and tablets. 2. 3.6]-phenyl C61-butyric acid methylester (PCBM). our product leaves the USB interface free so that users can plug other devices with the smartphones. This product is meant for smartphones initially. It is also thin.6. Our solar films are made up of biodegradable organic chemicals like poly-3-hexylthiophene (P3HT). which may be inconvenient for some people to carry. so that our customers enjoy the functionalities of our product without any hassle. Environmental Friendly: iSoleil will not harm the environment since we use sunlight as our main source of energy. Q. the customers need not worry about finding power supplies to charge their smartphones.

Chief Executive Officer (CEO) Chief Operating Officer (COO) Chief Marketing Officer (CMO) Chief Financial Officer (CFO) Chief Human Resources Officer (CHRO) Chief Technology Officer (CTO) Chief Research Officer (CRO) Q. Team Organizational Structure The organization is formed of undergraduates from Nanyang Technological University (NTU) with strong interest in innovative researches and developing green electronics products. The organic molecules in the solar cells absorb solar energy from light. This solar energy will be converted to Direct Current (DC) electricity which powers the device. 7.How the product works Our product consists of biodegradable organic solar cells.Cell Page 8 .

studying for the Association of Chartered Certified Accountant (ACCA) degree. At summer 2010. He helped his father‟s home-industry company in production progress for three months. Co-founder/Chief Operating Officer (COO): Hans Gouw Hans is currently in his third year of studies in Mathematics and Economics at Nanyang Technological University (NTU). Investment Interactive Club. Co-founder/Chief Financial Officer (CFO) : Felicia Fibiani Permatasari Felicia is currently in her final year of studies in Physics and Applied Physics with concentration in Applied Physics at Nanyang Technological University (NTU). He has knowledge on green technology as he has done similar research on solar cells. She has received great recognition from the supervisor overseeing the project. She has experience in modeling the finance of DBS/POSB as intern. Q. pertaining to her Physics degree. He has founded Physics Consultation Club in university and has gain popularity among the whole population of the Physics undergraduates as well as the professors. He held various leadership role such as Head of Pool Club in Junior College. In three months. president of Research & Education. with concentration in Pure Physics at Nanyang Technological University (NTU). he has knowledge how to manage few workers (5-10 workers) and how to produce with the highest efficiency with such a constraint. She has also taken self upgrading classes for accounting.Founder/Chief Executive Officer (CEO) : Goh Teck Wee Teck Wee is currently in his third year of studies in Physics and Applied Physics with minor Business.Cell Page 9 .

Being a Secretary requires good time management skills and communication skills.Co-founder/Chief Marketing Officer (CMO) : Ignatia Cindy Gunawan Cindy is currently in her final year of studies in Mathematical Sciences with concentration in Statistics at Nanyang Technological University (NTU). This gives him the aptitude to identify. Being in both streams has given Yongquan the analytical skills of a mathematician and the ability to interpret consumer markets. She had relevant experiences in managing about 200 members. which provides her with the knowledge to troubleshoot and overcome challenges in research.Cell Page 10 . She held a position as Honorary General Secretary in university. She had overcome few challenges in managing her position such as volunteer activities. She has experience in research activities and laboratory work. overseas activities and fundraising. Co-founder/Chief Human Resources Officer (CHRO) : Ina Fransiska Ina is currently in her third year of studies in Mathematical Sciences with concentration in Statistics at Nanyang Technological University (NTU). He has a keen interest in technology having research work done with Republic of Singapore Airforce. evaluate technological problems and create feasible solutions. She has completed minor in computing and business at Nanyang Technological University. Co-founder/Chief Technology Officer (CTO) : Huang Yong Quan Yong Quan is currently in his third year of studies in Mathematics and Economics at Nanyang Technological University (NTU). Co-founder/Chief Research Officer (CRO): Audrey Koh Jia Min Audrey is currently in her third year of studies in Chemistry and Biological Chemistry with concentration in green chemistry at Nanyang Technological University (NTU). She has experience with the business management as well as business marketing. Q. She is also working closely with the professor in the Nanyang Business School on financial modeling as well as behavioral analysis marketing.

another factory and warehouse will be rented to accommodate our expansion. we plan to increase the number of contracts of our products as more people get to know our products over time. Administrative. The purpose of our expansion of business is also to attract potential companies to buy over our company as an exit strategy after three years. like Samsung and Apple. Our expansion strategy would be to produce portable solar charger for tablets and laptops.Cell Page 11 . We will offer our contract to the highest bidder after our prototype demonstration to all these companies. Operational & Expansion Plan Our main growth strategy is by selling contracts of smart phone solar charger to major mobile phone companies. Continuous technological improvements to our products will sustain the demand of our consumers. manpower and utility expenses will increase accordingly to accommodate the expansion. Q. At third year. and that it is an optimal time to sell away our company. To do this.8. the demand of our product will reach its peak. We foresee that at the third year.

tablet. and laptop Getting Finding and signing 2nd payment contract from 1st contract Middle year maintenance Getting Finding and signing payment new contract from 2nd contract End of year maintenance Q.5 M) paid in 2 years Getting materials and factory ready Mass Production Establish R&D on smart phone and tablet application R&D Recruiting production staff Finding and signing 1st contract Recruiting sales staff Dec-11 Jan-12 Feb-12 Mar12 Apr-12 May12 Jun-12 Jul-12 Paying bank loan Aug-12 Mass production & Sales R&D on smart phone application.4M divided among management Filling patent Buying machines (4.Cell Page 12 .Planning and Milestones – Timeline Year 1 Sep-11 week 0&1 Oct-11 1 2 3 Nov-11 1 2 2 3 4 4 3 4 Getting bank loan 1.

5M payed in 2 years R&D on mobile and laptop application Mass production Getting 3rd payment from 3rd contract Getting 1st payment from 4th contract (tablet) Getting 1st payment from 5th contract (laptop) Getting 4th payment from 6th contract R&D on mobile.Cell Page 13 . laptop and computer application Finding and Signing next contracts Middle year machine maintenan ce End of year machine maintenanc e Planning for expansion and acquisation Year 3 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Buying new machines 5M payed in 1 years Increase mass production Getting 2nd Getting 2nd Getting 3rd payment payment payment from tablet from laptop from tablet contract contract contract Finding and Signing next contracts Preparing for acquisation Acquisited by 3M company Getting 3rd payment from laptop contract Getting 5th payment Getting 6th payment Getting 7th payment Getting 8th payment Getting 9th payment Q.Year 2 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Buying machines 4.

Sourcing for Potential Customers Contract Signing Research and Development Process Delivery and integration of solar cells to gadgets Transaction Q. to have at least 2 ongoing contracts per year. Our strategic vision is to provide the most efficient energy source in the simplest form of chargers. our business objective is to strengthen our brand and products in the gadgets industries. Business Objective As a newcomer in the market.9. and to increase sales volume yearly by at least 5%. changes might be made in later time to adjust with the demands and developments. Financials Business Model Strategic Vision We would like to operate based on a vision that we set in the beginning for our future and continuing operations.Cell Page 14 . Business model This is our business model for the existing operation. However.

000 100.000 800.000 1.000 170.600 1.000 70.000 1.000 Q.000.Cell Page 15 .000 552.000 5.000 15.600 5.000 1.600 200.000 15.000 200.000 15.000 200.600 5.000 0 0 0 0 0 5.000 474.000 60.000 100.600 200.000 20.000 10.000 135.600 200.000 0 50.000 45.000 0 50.000 5.000 10.000 100.000 70.600 500.000 360.570 0 0 0 0 50.000 100.600 5.000 70.000 45.000 10.000 300.000 0 0 0 0 0 32.000 2.600 200.000 100.600 200.000 45.000 0 550.000 10.541.000 100.000 45.000 15.600 200.000 10.000 5.000 170.000 10.000 100.000 5.000 30.000 5.000 15.000 1.000 0 0 32.000 0 30.000 30.000 800.000 70.600 5.567 -270.000 15.600 200.000 5.100.000 15.000.000 70.000 0 50.600 200.240.000 5.000 30.000 15.000 547.000 100.000 100.000 100.215.000 0 50.Financial Forecast Income Statement For year ending 31 August 2012 (Year 1) Year 1 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Total(S$) Revenue Sales Expenditure Salaries Management CPF Contribution (16%) Production + R&D Staff Sales Staff Admin Bank loan Rent (Factory+Warehouse) Patent Filing Other Expenses Utilities Internet Water Waste Removal Manufacturing Maintenance Supply Materials Factory Machines R&D Total expense Net income before taxes taxes(17%) Net income after taxes 0 30.3333 -224.000 100.000.600 5.000 20.425.000 100.000 45.000 100.167 120.000 2.000 100.000 930.000 30.000 5.000 10.000 300.000 10.567 -45996.000 5.000 70.270.400.000 300.000 5.000 30.000 70.000 0 50.000 20.000 10.000 5.000 100.000 45.000 15.200.000 -1.000 30.000 10.000 -1.000 0 50.000 0 50.000 930.000 100.000 45.000 300.200.000 800.600 200.000 30.000 630.167 10.000 20.000 100.000 10.000 100.000 0 50.000 100.000 0 0 10.000 30.000 5.000 20.000 0 0 0 5.000 5.000 170.000 10.000 100.000 100.000 45.600 5.400 2.000 45.000 300.000 100.425.000 141.040.000 30.000 70.000 30.000 800.000 100.000 5.767 500.000 0 50.000 0 70.000 0 50.000 1.000 170.471.

000 0 3.000 70.000 15.934 1.000 0 50.724 0 50.600 200.000 100.000 170.000 100.933 5.000 0 50.000 100.000 45.000 45.000 70.333 10.000 70.000 45.000 15.000 Q.000 30.000 15.Income Statement For year ending 31 August 2013 (Year 2) Year 2 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Total Revenue Sales Expenditure Salaries Management CPF Contribution Production + R&D Staff Sales Staff Admin Rent (Factory+Warehouse) Other Expenses Utilities Internet Water Waste Removal Manufacturing Maintenance Supply Materials Factory Machines R&D Total expense Net income before taxes taxes(17%) Net income after taxes 5.000 100.000 170.000 3.000 0 50.933 5.000 45.260.000 3.000 45.600 200.000 798.000 0 600.333 10.334 10.600 200.333 10.000 0 5.000.000 30.400.000 100.000 100.000 170.000 70.000 15.000 100.000 1.000 170.600 200.000 547.200 5.000 60.000 100.000 390.000 1.333 10.000 798.000 0 50.000 1.000 45.334 10.000 70.000 1.000 30.000.000 170.933 5.000 1.000 100.600 200.000 170.600 200.934 5.000 170.000 0 840.000 100.000 30.000 15.000 15.000 30.000 0 0 5.000 30.182.000 3.000 0 50.000 170.000 100.000 15.000 100.000 0 3.933 500.000 70.000 818.000 70.000 15.000 100.000 70.000 100.000 45.000 30.200 2.000 70.000 100.600 200.000 100.000 100.000 15.000 45.000 30.934 5.933 5.000 3.000 3.000 45.050.000 798.000 170.000 0 50.000 70.000 10.934 500.000 15.000 30.000 70.933 5.334 10.333 10.333 10.000 798.000 0 50.600 200.000 30.000 0 50.000 3.000 0 0 0 16.334 120.000 798.000 23.000 3.333 10.000 180.000 100.800 881.600 200.000 45.000.000 15.600 200.000 100.000 0 3.000 170.933 5.000 0 50.Cell Page 16 .933 5.200.000 3.000 798.817.000 100.301.000 100.000 3.000 30.000 45.000 2.600 200.000 100.000 4.000 45.333 10.000 170.000.000 70.000 30.000 100.000.000 10.000 3.600 200.000 798.000 0 50.000 15.000 360.000 798.

672.000 2.000 0 100.000 35.929.333 100.667 100.000 2.079.000 0 100.000.400 600.400 600.000 80.000 2.372.000 300.079.099.000 35.600.000 50.000 600.401 3.000 300.000 26.000.400 150.000 114.000 33.000 114.000 416.401 1.000 0 3.079.000 114.000 80.000 35.400 600.079.400 600.079.200 33.000 50.000.400 150.000.000 80.000.400 150.000 416.000 50.000.667 100.000 35.000 0 100.400 600.000 Q.000 300.000 0 100.000 0 1.000 5.571.000 35.667 100.000 300.000 80.333 100.000 35.667 100.800 10.667 100.000 114.000 416.333 100.800 7.000 0 100.000 50.400 600.000 35.000 0 100.000.000 1.000 416.000 50.000 5.400 600.000 50.327.000 300.667 100.400 150.000 100.000 2.000.000 33.000 5.667 100.Cell Page 17 .000 50.400 600.667 100.000 35.000 5.334 100.000 114.200.400 1.000 2.400 600.000 2.000 35.000 2.000 33.576 0 100.000 2.000 3.000 80.401 150.929.000 80.000 420.000 416.000 114.000 114.000 300.000 420.000 0 100.000 300.000 33.000 300.000.000 3.000 114.000 80.000 2.755.000 0 100.000 33.000 33.000 416.000 50.400 150.333 100.400 600.000 0 5.000 416.000 416.667 100.000 80.000 114.000 80.000 33.624 8.000 80.000 33.200.Income Statement For year ending 31 August 2014 (Year 3) Year 3 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Total Revenue Sales Expenditure Salaries Management CPF Contribution Production + R&D Staff Sales Staff Admin Rent (Factory+Warehouse) Other Expenses Utilities Internet Water Waste Removal Manufacturing Maintenance Supply Materials Factory Machines R&D Total expense Net income before taxes taxes(17%) Net income after taxes 150.000 114.000 114.000 416.401 150.400 150.334 100.000 1.000 53.000 80.000 300.000 114.333 100.000 416.000 33.333 100.079.334 100.000 2.079.000 0 100.000 0 100.000 416.334 1.000 50.000 35.200.000 50.000 300.000 0 37.500.667 100.333 100.400 600.000 300.333 100.000 3.000 33.000.000 2.000 3.400 600.000 416.000 300.000.000 35.000 50.000 50.000 35.000 80.667 100.000.400 150.000 960.667 100.000 2.000 0 100.

000 -470.800 70.182.524.982.000.672.800 0 0 200.567 10.000 0.000 10.567 5.000.114 Entity value 5.567 4.200 -270.000 Company value 5.416 -276.Cashflow Statement Discounted Cashflow Revenue Expenses Cashflow from Operations Cashflow from Financing Cashflow from Investments Total Cashflow Discount rate Discount factor Current value 10.327.074.200 0 100.000 200.364 3.316 Debt 0.727.000 26.006 37.800 10.270.000 16.588 0.227.316 Q.Cell Page 18 .804 2.000 55.524.000 0.000.000 10.817.200 40.

000 17727200.172 -0.911 Year 3 0.892 1.255 -0.645 12.862 4030600.184 3.Cell Page 19 .430 -0.338 1.580 2.978 0.2972973 Others Year 1 Internal cash flow ROE ROA ROI 81.287 1.023 -0.132 -8.255 -1.List of ratios Profitability Ratios Year 1 Gross profit margin Operating profit margin Net profit margin Return on total assests Return on stockholders' equity Earnings per share 0.000 Year 3 0.336 0.324 9.208 0.000 0.000 0.5 Year 2 365 1 228.106 0.125 Year 3 365 1 197.256 Q.719 Year 2 0.279 0.637 2.593 Year 2 Year 3 4.174 0.106 0.119 0.121 -0.964 0.000 Year 2 0.984 0.184 0.511.174 1.983 Liquidity Ratios Year 1 Current ratio Quick ratio Working capital Year 2 Year 3 1.108 0.000 0.107 0.000 Operating ratios Year 1 Days of inventory Inventory turnover Average collection period 365 1 328.324 0.000 Leverage ratios Year 1 Debt to assets ratio Debt to equity ratio Long term debt to equity ratio 0.096 7.000 0.000 9362800.791.096 0.

000. We are planning to sell 100. we will suffer a negative profit of 424.980. Our main product is still portable solar charger for smart phones and general hand phones.800 21.730.000 units of laptop solar cell charger with 100 dollars per unit and 40.000 10.872.571 dollars because high fixed and sunk cost occurred in the first year.000 9.000 41.374.360.000.400 6.000 0 0 6.000. Two of such contracts will be sold during this year.Cell Page 20 .000.000 units of laptop solar cell charger with 75 dollars per unit in this year.600 10.000 250.360.724 dollars after tax.699.400 6.572.400.000 17. Our main product in this year is solar charger for smart phone. while that of laptop solar cell charger is 120.500. In the second year.600 10.000 4.000 Total current liabilities Long term debt Common stock (1.980.800.000 1. in each contract.000 360.972.700.800 6.880.000. Hence. the sales of smart phone solar cell charger will remain the same.200 19.620.000 3.200 6.000 2.572. we expect that we can manage to get two contracts which are worth 5.800 21. But.000 325.000 10.000 6.000 600.800 0 0 0 200.Sales and Profit projection Balance Sheet Financial year starts every Sep Assets Cash Accounts Receivables Inventories Total current assets Gross Fixed Assets 2012 2013 2014 Less accumulated dep Net fixed assets Total assets Liability and Equity Short term borrowing Accounts payable Accruals 1.000.000 20.329.060.000 4. which costs 50 dollars per unit.000.000 13.000 2.000 9.997.000 units of solar cells.872.000 5.530. Total quantity sold for smart phone solar cell charger is 500.000 41.000 17.000 0 0 1. we predict that our sales increase rapidly by selling contracts of 30.000 shares) Retained Earnings Total equity Total liabilities and equities 1.600.101.200 13.982.060.400.500. Therefore we will get positive net income of 4.200 19.500.000.997. we forecast that we get four laptop solar cell charger contracts which are worth 3 million each and five smart phones solar cell contracts which are worth 5 million each.000 each.000 360.329.528.732. Q.000 37.000 In the first year. In the third year.000 17.000 1.000 6.

800 4.000 600. 285.302.570 1.800.983.000 360.000 dollars is paid in total for salary.000 30.880.000 5.200 -351.769.400 10.000 dollars will be paid to register the design of our solar charger. the rest split equally among the management personnel.000.070.567 2. Q.911.000 16.200 26.817.000 dollars per month.000 5.Cell Page 21 .799.Income Statement Sales COGS Other expenses Total operating costs excl dep.000.000 5. which is derived from 200.000 dollars for 100 production staff.129.400 10. We also rent a factory and warehouse which are both located at Novena.800 4.000 37. amort Dep and amort EBIT Interest expense EBT Taxes Net income 2012 2013 2014 10. Our R&D will cost 100.000 -1. A breakdown of the cost is listed down in below.476 815.167 0 0 -2.000.000 360. Total cost 15.000 dollars for one junior and one senior sales staff.457.528.672.302.000 2. 15.072.000 5.400 2.718.864 -1.996 391.200 141. Various fees will add up to 160.000 Active ingredients Cleaning agents Substrates Others Total General and Administrative expense A patent fee of 20.336 Cost of goods and supply materials.000 dollars per month. We need to pay 10.800 10.929.800 1.000 dollars for monthly rental.200 26.000 dollars.324 3. The total costs of our goods and supply materials are estimated to be about 30.799.000 9.

984 12.316 As shown from above figure. Valuation of Business Discounted Cash Flow 6. Q.524. Q.Cell Page 22 . Cell is requesting $500.000 1. Q.804 0 Year 1 -1.52 million.000 shares will be issued to CEO.000 3. Since there is no debt from second year .000 5. Cell will issue 1 million shares in total.114 5.645 Year 3 0.000 4. Only 100.000 2. we have evaluated our company with a total valuation of $5.000.A list of financial ratios is shown.000 shares will be sold to public and 510. such that it will be beneficial to investors who would like to see high investment growth.074. We forecast that our annual ROI is increasing per year.309%.000 Year 2 Year3 Sum Valuation 3.000 -276.006 2. while the rest will be divided equally to others of co-founders.000.000.727.256 Cumulative ROI is equal to 11.000.964 -8.593 Year 2 0.000 from our investors over three years in exchange of 10% equity open to public. Annual financial ratio Gross profit margin Return on Investment Year 1 0.316 by Year 3. our firm will expect a sum valuation of $ 7.

Care has been taken set aside equity so that investors will gain by investing in us. our initial start-up capital would amount to 10.000 dollars. such as 3M.400.000 dollars in sales. In the second and third year. Funding required and equity offered In the first year. shared equally among the individual members. If in the case at the end of third year we are unable to find a suitable acquirer. Exit Strategy Our main exit strategy is to let an acquisition company buy over ours.000. More importantly. Q. we will start our expansion strategy so that the company will remain appealing for the company taking over. we need to apply for bank loan in addition to the initial investment.5 million. Once such a company is found. the proceeds will be used in our eventual expansion of the company in the third year. The management will borrow 1. especially in the first three months. when we would have already made 10. we would have made enough to self-sustain our business purely by sales and current equity.Price Per share = S$500.000 / 100.Cell Page 23 .0 Pre-Money value = S$5x 1. then we will plan to merge with a reputable company in the industry.000. We are planning to start find the suitable acquirer from the end of second year. Due to large amount of capital required to set up our business.000 = S$5. Use of proceeds The money raised from our sales will be used to offset operational costs.567 dollars.270.000 = S$5. This amount will be paid off by the end of the first financial year.000 = S$5 million Post Money value = S$5 million + S$500.

Cell Page 24 . Appendix: Competitor Product Mobius (Eton Corporation) – SGD$100 Dimensions: 61.5 x 22.2 mm (W x H x D) Q.10.9 x 129.

Q.Cell Page 25 .

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