The Boostzone Institute WEB REVIEW

N°9. October 2011
The response of a centenarian about Internet

«We’re not as close to the grave as we thought»
Source: Facebook for Centenarians: Senior Citizens Learn Social Media, The Atlantic, August 31, 2011

Bilingual document (US, FR)

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Editorial
«The computer class was the best thing I’d done since my husband died» «We feel like we’ve joined the human race». These are two answers given by persons who have been asked what learning the Internet had changed their lives. These type of class was offered on an american retirement house to groups whose average age was 82 years. A study to come shows a 30% decrease in depressive symptoms in this population. «Les cours d’informatique sont la meilleure chose qu’il me soit arrivée depuis que mon mari est décédé», «nous avons le sentiment de rejoindre de nouveau l’Humanité». Voici deux réponses faites par des personnes auxquelles on a demandé ce que l’apprentissage d’Internet avait changé dans leur vie. Les cours en question ont été dispensés dans une maison de retraite américaine à des groupes dont la moyenne d’âge était de 82 ans. Une étude a paraître montre une baisse de 30% des symptômes dépressifs sur ce type de population.

Summary
Major trends in a globalized world
- The transnational super network.............................p.2 - Are millennials the first post-consumer generation ?.p.2 - The freelance surge is the industrial revolution of our time.....................................................................p.2 - Petite Poucette, la génération mutante...................p.2

terry.zimmer@boostzone.fr

- Social power and the coming corporate revolution.p.4

Internet and social networks

Corporate and social environmental responsability

- Can Jeremy Grantham profit from ecological mayhem? ....................................................................................p.3 - What is resilience ?...................................................p.3

- Commotion, le projet d’un Internet hors de tout contrôle............................................................p.4 - The Internet of things will dwarf the Internet of people.p.4 - Des joueurs en ligne résolvent l’une des énigmes du virus du sida...............................................................p.5 - State of the media : The social media report by Nielsen............................................................p.5

Management in the future world of work

Personal and brand online reputation and influence

- Les forces armées : source d’inspiration pour la stratégie d’entreprise........................................................p.3 - 5 inquiétantes singularités du management français ................................................................................p.3 - Management, les maux pour le dire........................p.3 - The myth of performance metrics..........................p.4

- Tips to defend your digital reputation................p.5 - The myth of reputation............................................p.5

Personal development and learning

- Deloitte bets big on informal, social learning......p.5 - Why diverse viewpoints are critical in dealing with complexity.........................................................p.5

Enterprise 2.0 and mobile enterprise

- A collection of 50+ enterprise 2.0 case studies..p.4
*Click on the titles to view the documents

More notable links................................p.6

© Boostzone Institute 2011 Fenixs Boostzone SARL - 24/28 rue de la Pépinière 75008 Paris - Tél. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N°9. October 2011
The freelance surge is the industrial revolution of our time

Majors Trends in the Globalized World
The transnational super network
Future Journalism Project, Michael Cervieri, September 7, 2011

The Atlantic, Sara Horowitz, September 1, 2011

Nobody denies that financial institutions establish contracts with several other institutions. This allows them to diversify risk, but also exposes them to contagion. This recent paper from Swiss economists studies global ownership structures and “network” influence of the world’s biggest companies. They find which organization is connected to which other organization, and what the ownership and influence structure is between them. A tightly-knit “super-entity” of 147 companies controls 40% of the network’s transnational corporations. Not surprising are the implications such a tight network has on global financial stability.

It’s been called the e-conomy, with the «e» standing for electronic, entrepreneurial, or perhaps eclectic. Everywhere we look, we can see the U.S. workforce undergoing a massive change. Today, careers consist of piecing together various types of work, juggling multiple clients, learning to be marketing and accounting experts and creating offices in co-working spaces. Independent workers abound. And many of them love it. This article explains why those trends will have an enormous impact on our economy and society.

Petite Poucette, la génération mutante

Libération, Pascale Nivelle, 3 Septembre 2011

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Are millennials the first post-consumer generation ?

World Furute Society, James Lee, September 12, 2011

Twenty years ago, Generation X graduated during what was a comparatively soft recession in the early 90′s. Nowadays, the Millennial generation faces the dual challenge of a weak labor market combined with competitive educational standards. A recent study shows that one out of every three Americans between 18 and 29 are either choosing not to work or are looking for a paying job, but cannot find one. This article explains why the Millennials have been the first generation to adjust their long-term economic expectations: they have figured out that “access” often makes more sense than “ownership”, particularly since “ownership” often translates into “debt”.

Michel Serres, 81 ans, philosophe, historien, homme de lettres, montre dans cette interview toute sa bienveillance envers la jeune génération, l’un de ses sujets de prédilection dans son observation des transformations du monde et des Hommes. Il réclame l’indulgence pour cette génération qui doit tout réinventer dans un monde bouleversé par les nouvelles technologies et qu’il a baptisé «Petite Poucette» pour sa propension à envoyer des messages et communiquer avec son pouce. Il expose également des transformations majeures de la société comme la désuétude des institutions, de l’appartenance culturelle ou ethnique, l’allongement de la vie,... qui conduisent à l’une des questions philosophiques la plus importante à ces yeux: Comment l’Occident s’adaptera au monde qu’il a engendré ?

© Boostzone Institute 2011 Fenixs Boostzone SARL - 24/28 rue de la Pépinière 75008 Paris - Tél. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N°9. October 2011
Management in the Future World of Work
Les forces armées : source d’inspiration pour la stratégie d’entreprise

Corporate Social and Environmental Responsability
Can Jeremy Grantham profit from ecological mayhem?

The New York Times, Carlo Rotella, August 11, 2011

Geo-stratégie, Antoine Villain, 17 Août 2011

Energy will give us serious problems over the next years as we make the transition from hydrocarbons to solar, wind and other sources, but we’ll muddle through to a solution to Peak Oil and related challenges. This article shows Jeremy Grantham, founder of the assetmanagement firm GMO, as a guard of the biodiversity. Grantham has often been early, the besetting sin of the value investor. Sounding the alarm and bailing out well before the peak of one bubble after another has cost him profits and clients. But if he’s right again and early again in identifying rising commodity prices as not just another bubble but as a paradigm shift with far-reaching consequences“But it’s never absolutely too late,” Grantham said. “It’s never too late to do what we can,” which includes making a lot of money you can use to try to protect whatever and whoever matters to you, biodiversity, family, nation, everybody.

La stratégie d’entreprise est l’héritière de la stratégie militaire (planification rigoureuse, économie des moyens, mobilité des forces en présence, efficacité et impératif de résultat). L’armée depuis une décennie s’est tournée vers un nouveau mode d’organisation collaboratif appelé «Network Centric Warfare».

5 inquiétantes singularités du management français

Gestion des risques culturels, Benjamin Pelletier, 16 Spetmbre 2011

What is resilience ?

Global Dashboard, September 24, 2011

Eurofund, une agence d’étude de l’Union Européenne sur les conditions de vie et de travail dans les pays européens met à disposition des données sur l’évolution du monde du travail entre 1991 et 2010 dans l’UE. Benjamin Pelletier, rédacteur du blog «Gestion des risques interculturels» et formateur dans ce domaine, extrait 5 graphiques qui, selon lui, révèlent certaines particularités dont la prise en compte est souvent négligée, avec des incidences aussi bien pour les travailleurs français que pour les expatriés travaillant en France.

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Management, les maux pour le dire

Ceras Project, Vincent de Gaulejac, Spetmbre 2011

Resilience and crises were the epicenter of a conference convened by the Development Studies Association and European Association of Development Institutes. Wellbeing is a dynamic process with material (what people have), relational (what people are able to do) and subjective (how people feel) dimensions. These dimensions are interlinked, co-evolving and fluid. This article from Global Dashboard explains why by looking through these three, interrelated lenses of wellbeing, it is possible to start to make sense of the complexities of vulnerability and risk in a volatile and less predictable world.

Voici un entretien avec Vincent de Gaulejac, Professeur de sociologie qui étudie le travail à l’Université Paris 7 Denis Diderot. Pour lui, le travail engendre un grand malaise car les gens ne comprennent plus le sens de ce qu’on leur demande de faire. Cela est la conséquence d’une révolution managériale, initiée dans les multinationales puis généralisée à partir des années 80 qui tente de rendre utile et productive l’énergie du travailleur. Elle lui propose de devenir excellent et de se réaliser en véhiculant l’idée que sa réussite et celle de l’entreprise vont de pair. En faisant se déplacer la lutte des classes à la lutte des places, la conflictualité se déplace du niveau social (grèves, manifestation,...) au niveau psychique et psychosomatique (la souffrance au travail).

© Boostzone Institute 2011 Fenixs Boostzone SARL - 24/28 rue de la Pépinière 75008 Paris - Tél. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N°9. October 2011
Internet and Social Networks
Commotion, le projet d’un Internet hors de tout contrôle

The myth of performance metrics

Harvard Business Review, Dick Grote, September 12, 2011

In order for an appraisal to be objective, assessors must have quantifiable metrics to support their assessment judgment. This is a belief that gets in the way of managers when they evaluate performance. That’s just not true; the fairness requirement doesn’t mean that you’re restricted only to using quantitative, numerical metrics in making your assessment. This article from the HBR shows us why insisting that there must be quantifiable metrics can lead us astray in accurately evaluating performance. Indeed, Einstein asserted that «Not everything that counts can be counted. And not everything that can be counted counts.»

Le Monde, Yves Eudes, 30 Août 2011

Enterprise 2.0 and Mobile Enterprise
A collection of 50+ enterprise 2.0 case studies and examples

Jacob Morgan, Update September 21, 2011

Imaginez un Internet sans fil, haut débit, fonctionnant sur les fréquences Wifi, indépendant de toutes les infrastructures actuelles telles que les antennes-relais, les câbles, les satellites. Un Internet autonome, décentralisé, mouvant car transformant chaque ordinateur et chaque téléphone en relais intelligent. Un internet qui s’affranchit donc de toute frontière mais aussi de toute censure, de toute surveillance car le trafic y est anonyme et crypté. Un Internet libre et gratuit, une utopie ? Peut-être plus pour très longtemps grâce à Commotion, un projet très officiel soutenu et financé par Open Technology Intiative, un organisme dirigé par Eric Schmidt, executive chairman de Google. Un projet qui, s’il voit le jour, pourrait remettre en cause le business model de secteurs d’activité comme celui des opérateurs télécom.

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Since the democratization of the enterprise 2.0 concept, many case studies have been done in order to explain how this idea has been used by firms, and how it is evolving. This article from Jacob Morgan aggregates more than 50 enterprise 2.0 case studies and examples.

The Internet of things will dwarf the Internet of people

Trends in the living networks, Ross Dawson, September 1, 2011

Social power and the coming corporate revolution

Forbes, David Kirkpatrick, September 7, 2011

Civilizations have clashed in an unexpected way this year, using Facebook and Twitter to knock down dictators. We have entered the age of empowered individuals harnessing social media to organize themselves. But most are ordinary people with new tools to force you to listen to what they care about and to demand respect. Both customers and employees have started marching in this burgeoning social media multitude. This article highlights why companies and leaders will have to show authenticity, transparency and good faith. If they don’t, customers and employees may come to distrust them, to potentially disastrous effect.

In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, according to Dave Evans of Cisco. This infographic by Ross Dawson highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter.

© Boostzone Institute 2011 Fenixs Boostzone SARL - 24/28 rue de la Pépinière 75008 Paris - Tél. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N°9. October 2011
The myth of reputation
Chris Brogan, September 5, 2011

Des joueurs en ligne résolvent l’une des énigmes du virus du sida

AFP, Laurent Banguet, 19 Septembre 2011

Des joueurs adeptes d’un jeu vidéo en ligne ont réussi, en trois semaines, à décoder une enzyme proche de celle du virus du Sida et qui tenait en échec les scientifiques spécialistes du domaine depuis plus de 10 ans. Un exemple éloquent de la puissance de l’intelligence collective.

State of the media : The social media report by Nielsen

Nielsen, September 2011

Social media’s popularity keeps growing, connecting people through a huge platform. In the US, social networks reach nearly 80% of the active internet users. As no one can deny the influence of this powerful tool, Nielsen’s “State of the Media Q3 2011” presents a snapshot of the current social media landscape and audience in the U.S. and other major markets.

How are we perceived? What do people say about us? If we’re not around, what gets said differently? Some of your clients will love what you did. Others will say you were a waste of their money. Both might be right. It just depends. This article explains why the trick is that reputation comes from the perspectives of others, and as such, it’s not ours to worry about.

Personal Development and learning
Deloitte bets big on informal, social learning

Brand and Personal Online Reputation and Influence
Tips to defend your digital reputation

The Brain Yard, David F. Carr, September 6, 2011

The Wall Street Journal, Leslie Gaines-Ross, September 11, 2011

Chief Learning Officer Nick van Dam says 90% of all corporate learning is informal learning, including information gleaned through social networks. Because a consulting organization is only as good as its people, Deloitte wants its people to learn every which way. This article shows why, at Deloitte, an emphasis has been put on the importance of informal learning, including learning through social media-public social networks as well as company-controlled enterprise social networks.

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Why diverse viewpoints are critical in dealing with complexity
With social networks, online assaults are quite recurrent. Given the often anonymous, easily accessible and rapidly disbursable nature of these attacks, every one of them has the potential to become a crisis, grabbing headlines and spreading instantaneously to millions across social networks. How well a company manages such events not only prevents against unwarranted damage to its reputation, but also adds value in its own right. Having in place an effective digital defense plan is thus crucial. This article gives five essentials when building such a plan.

Trends in the living networks, Ross Dawson, September 23, 2011

The latest HBR focused, through several articles, on the concept of complexity. Michael J. Mauboussin, from Legg Mason Capital Management, tried in the review to explain why this concept is so important for him. This article highlights the rules of thumb for getting oneself into the right mind-set to deal with complexity.

© Boostzone Institute 2011 Fenixs Boostzone SARL - 24/28 rue de la Pépinière 75008 Paris - Tél. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N°9. October 2011

More Notable Links
- Qui veut gagner des batailles ? http://lavoiedelepee.blogspot.com/2011/09/qui-veut-gagner-des-batailles.html - The anatomy of a social media crisis http://mashable.com/2011/08/31/social-media-crisis/ - Cartographie : les conflits économiques de demain http://www.france24.com/fr/20110910-2011-09-10-0410-wb-fr-intelligence-eco - Through chinese eyes: Tang Qifang (part 1) http://www.lowyinterpreter.org/post/2011/09/06/Through-Chinese-eyes-Tang-Qifang-%28part-1%29.aspx - The spy who tweeted me: Intelligence community wants to monitor social media http://nationalsecurityzone.org/site/the-spy-who-tweeted-me-intelligence-community-wants-to-monitor-social-media/ - Du concret sur le ROI des médias sociaux http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/ - Company culture that works http://www.inc.com/iboc/company-culture-that-works - Lessons learned: managing intelligence projects and producing intelligence products with wikis (The Good, The Bad, The Reality) http://sourcesandmethods.blogspot.com/2011/09/lessons-learned-managing-intelligence.html - Trust the evidence, not your instincts http://www.nytimes.com/2011/09/04/jobs/04pre.html?_r=2 - The great mismatch http://www.economist.com/node/21528433 - Pourquoi le monde vieillit-il plus vite ? http://www.telos-eu.com/fr/article/pourquoi-le-monde-vieillit-il-plus-vite - Open source and corporate culture http://www.gilyehuda.com/2011/09/12/open-source-and-corporate-culture/ - Tiger vs. Dragon: a demographic comparison of India and China http://www.freakonomics.com/2011/09/12/tiger-vs-dragon-a-demographic-comparison-of-india-and-china/ - Robotic labor taking over the World? You bet – here are the details http://singularityhub.com/2011/09/12/robotic-labor-taking-over-the-world-you-bet-here-are-the-details/ - Futures impossible : a new methodology to study world events http://boingboing.net/2011/09/15/futures-impossible-a-new-methodology-to-study-world-events.html - Don’t fear the migrant http://www.ft.com/cms/s/2/9f557c86-de79-11e0-a2c0-00144feabdc0.html - Why the future of money matters (Is the current system obsolete?) http://emergentbydesign.com/2011/09/17/why-the-future-of-money-matters-is-the-current-system-obsolete/ - La réputation n’a pas de prix… sauf pour votre prestataire http://caddereputation.over-blog.com/article-la-reputation-n-a-pas-de-prix-sauf-pour-votre-prestataire-84699179.html

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